YCN COMPETITION WHISTLES BRIEF To design a concept and campaign for the first ever Whistles scent.
Melissa Hardcastle
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The Response:
The aim was to create a concept for both the female and male customer that embodied all of the Whistles brand attributes and also one which would be appropriate across a range of different products.
Melissa Hardcastle
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The Concept:
Aspects that were of importance were the named characteristics of the Whistles customers. This made the design process and design decisions less complicated because their was great information about the target audience. From the information given in the brief it was clear that a clean and smart design response was the aim. One thing that particularly stood out was the idea that ‘Whistles is a
leading British contemporary fashion brand’ and this was a key focus when determining the inspiration for the name of the first brand scent. The idea that Whistles is British and very firm in it’s roots in terms of knowing what it is as a brand also helped make the decision as to which name would be most appropriate. As the source of Whistles, Britain also becomes it’s origin, a this therefore seemed like a
strong name to work with. In terms of an aesthetic for the fragrance, thinking about origin being the source it brought attention to the idea that connection and structure should be included. From this inspiration came and photographs of different natural elements were taken. This is appropriate in response as often it is natural and minimalist colours that are used and favoured by Whistles.
Melissa Hardcastle
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Design Development:
Photo manipulation and editing lead to a really interesting and strong visual outcome that proved to have different variations which could help introduce the male products.
The Women’s Visual Imagery
The Men’s Visual Imagery
This will work well as the women’s products typically have the Whistles logo featured in black.
This will work well as the men’s products typically have the Whistles logo featured in white.
Melissa Hardcastle
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The Products: The Fragrance
Melissa Hardcastle
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The Range Extension: Hand Soap, Moisturiser and Shower Gel.
The Women’s range features a more concentrated use of white as a dominant colour in the product de- The imagery is then inverted and used in the opposite way to illustrate how the concept can be applicasign which is appropriate as the logo as mentioned before often features on the whistles bag in its black ble to the concept. It is a strong visual also because the black and white colours are often closely related form and this visual is synonymous with the brand. to the image of marble itself and that reinforces the elementary influence of the concept.
Melissa Hardcastle
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The Campaign: The campaign is something that can be applicable across all different platforms including the website, magazines and social media.Below is a mock up of how the products could look on the initial home page as their introduction to the Whistles customer.
Melissa Hardcastle
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