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Original work by Melissa Lye
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Etude House................................................................................................01 Online Platforms.....................................................................................03 Offline Platforms....................................................................................19 Print Artwork..............................................................................................43 Illustration..................................................................................................53
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ETUDE Online & Offline Platforms
Online Platforms Website/Mobile/App/Lazada banners
Online Platforms Designs are displayed on the following platforms: Etude Website (etudehouse.com) Etude Mobile Website (etudehouse.com) Etude Membership App (iOS & Android) Etude Lazada (lazada.com.my/etude-house) Lazada Instagram (@lazada_my)
Etude launches new products / SKUs every month, hence banner designs are tailored to introduce them on Etude’s website. Banner designs for limited duration promotions are displayed exclusively on the Etude membership app, while designs for e-commerce promotions are displayed on the Lazada website / app & instagram.
5 Etude Website
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Etude Website
7 Etude Website
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Etude Mobile
9 Etude Mobile
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Etude Mobile
11 Etude Mobile
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Etude Membership App
13 Etude Membership App
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Etude Membership App
15 Etude Membership App
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Etude Membership App
17 Lazada Website / App
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Lazada Instagram
Offline Platforms Store Visuals & Prints
Store Visuals Store Visuals are displayed in Etude’s physical stores on LCD screens of 3 sizes: 1800 x 1920 px 1920 x 1800 px 4320 x 1920 px
Promotions are renewed every month with the launching of new products / SKUs, hence designs are also tailored to introduce them. The following designs are created for each month’s promotions to introduce new products / SKUs.
21 February Promotion
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March Promotion
23 March Promotion
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April Promotion
25 April Promotion
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Etude Store Visuals
Print Print materials that will be displayed: PR kit product introductory Store opening leaflet Store floor sticker Voucher
A5 product introductory card This card intoduces new SKUs for Etude’s Face Blur line that were introduced in April. These cards are put together in PR kits that contain the new products and are sent to various influencers.
A6 product introductory card This card intoduces the new collection in collaboration with Tsum Tsum called the Awesome Party Collection, introdued in July. These cards are put together in PR kits containing the products and are sent to various influencers.
29 A5 Card
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A6 Card
Store opening leaflet This leaflet is designed for the opening of Etude’s store in Pavilion on the 13th of March. It is A4 sized with a standard gatefold. The design contents of the leaflet displays special opening promotions and free gifts for customers who purchase products on the day of the store opening.
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Opening Leaflet
33 Opening Leaflet
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Opening Leaflet
Floor sticker This floor sticker was designed as a POP (Point-Of-Purchase) for the new collection, Cherry Blossom that launched in March. The 2-part floor stickers are placed at the entrances of Mid Valley and Sunway Velocity Etude stores to call attention to the newly launched collection.
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Floor Sticker Design
37 Mid Valley Outlet
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Mid Valley Outlet
39 Sunway Velocity Outlet
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Sunway Velocity Outlet
Etude Voucher Vouchers are designed for store openings and are also provided to influencers in PR kits. Vouchers are also occasionally designed to boost sales during seasonal events or as a free gift when customers purchase up to a certain amount.
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Etude Voucher
02
PRINT ARTWORK
University Projects
Event Poster This projects asks to develop a concept around an activity of interest. It requires designing an A3-sized poster for an event related to the student’s interest. As I am heavily inspired by and appreaciate japanese culture, I decided to design an event poster for the Japanese cultural festival held annually called ‘Bon Odori’.
Bon Odori is a Japanese Buddhist custom to honor the spirits of one’s ancestors. Today’s Bon Odori is more inclined toward entertainment-an opportunity to enjoy dancing. During this festival, there will be many stalls selling japanese themed food and items such as mini drums, Japanese fans, etc.
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Bon Odori Poster
The Ordinary Campaign This project asks to design a new concept for a campaign to promote a lesser known brand. In this project, I designed two promotional print materials for the brand, ‘The Ordinary’ - a 2-page magazine spread and a trifold brochure. I incorporated a pastel coloured theme but still maintained the minimalistic core design of the brand.
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2-page Magazine Spread
49 Trifold Brochure
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Trifold Brochure
Magazine Redesign
Original
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Magazine Redesign
Redesign
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ILLUSTRATION
Digital illustrations (Personal projects)
55 Flower Illutrations
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Flower Illutrations
57 Flower Illutrations
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Flower Illutrations
59 Flower Illutrations
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Character Illustration
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