WHO ARE WE? Founded in 1953, Sky Nursery has served generations of gardeners in the Shoreline and Seattle communities. Today Sky Nursery is recognized as the "Gardener's Garden Store" throughout the region. Customers love us for our quality plant material and garden supplies and our staff of friendly gardeners.
TABLE OF CONTENTS the logo the logo clear space size & placement
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brand elements the colors the typefaces appropriate colors
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logo usage appropriate uses inappropriate uses
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THE LOGO
THE LOGO The Sky Nursery logo consists of two components: a symbol and a wordmark. The established size and positioning relationships between these two components that define this logo must never be altered. The new logo is meant to better represent the newly remodeled store and greenhouses. The colors and symbol are meant to mimic the organic, yet simply modern feel of the new store and greenhouse. The `y’ in `sky’ is meant to create the illusion of a stem, adding to the organic feeling.
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CLEAR SPACE To preserve the integrity of the Sky Nursery logo, there will always be a minimum clear space around the logo. The clear space is measured by the letter `s’ in the logo. There must be a margin equivalent to the width of the `s’ represented around the entire space of the logo. The clear space is measured from the farthest point on the edge of the logo, including the bottom of the letter `y’ and the decorative symbol.
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SIZE & PLACEMENT The minimum recommended size for the logo is 1 inch wide. It should never be used below 0.5 inches wide. The logo works most effectively when left aligned. Top left is the preferred location, but if necessary for design purposes, the logo may be placed elsewhere (see below.) The logo is not to be centered and must maintain a minimum of a 0.5 inch border around the logo.
1inch
0.5 inch
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BRAND ELEMENTS
THE COLORS The two colors chosen to represent Sky Nursery were chosen for their organic, modern, and friendly feel. The primary colors are used in the logo as well as in other applications, such as the business cabinet, uniforms, signage, etc. The secondary color is used as an accent color. Applications of the secondary color is limited to use as a solid background, such as a shirt or sign color.
Primary Color #1 CMYK: 91, 48, 32, 20 RGB: 0, 98, 125 Web use: #3e4040
Primary Color #2 CMYK: 43, 9, 100, 14 RGB: 140, 167, 50 Web use: #8ca732
Secondary Color CMYK: 4, 6, 13, 0 RGB: 243, 235, 219 Web use: #f3ebdb
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THE TYPEFACES The primary typeface 'Blooming Grove' was chosen for it's organic feel with 'Futura LT' as the secondary typeface. 'Blooming Grove' is only to be used in the logo. Any style of Futura LT may be used for body type. Champagne & Limousines may be used as for headings only in all caps.
BLOOMING GROVE a b c d efg h i j k l m n o p q r st u v w x y z ABCDEFGHIJKLMNOPQRSTUVWXYZ 0 1 2 3 4 5 6 7 8 9 | Blooming Grove Medium
FUTURA LT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0 1 2 3 456789 | Light, Regular, Oblique, Bold
CHAMPAGNE & LIMOUSINES ABCDEFGHIJKLMNOPQRSTUVWXYZ 0 1 2 3456789 | REGULAR, ITALIC, BOLD, BOLD ITALIC 8
COLOR CHOICES Below are color alternatives to the primary colors. The entire logo may be 100% black or reversed (knocked out) of a background color to white. It is preferable to use black or one of the two logo colors as the background when reversing to white. No other colors are allowed for the logo.
black only
white only
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LOGO USAGE
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APPROPRIATE USES The two orientations shown below are appropriate alternatives to the wordmark and symbol being used together.
using just the wordmark
using just the symbol
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INAPPROPRIATE USES The examples below are ways NOT to use the logo. Please don't do these!
do not change the color palette
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do not rearrange the design
do not put the logo in a box or any other shape
do not put the logo on a busy background or photograph
do not fill in the symbol
do not warp the logo
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