K aren L awrence Grahpic Designer
Active Ride Shop Flyers Active was a privately owned company with a great but small art department. I was tasked with concepting and designing these promotional flyers for the Riverside location with a very tight turnaround. With no outside artistic direction, my goal was to create a visually appealing and eye-catching flyer on a very low budget, while staying true to the Active brand. Production Design Concept
Avia Spring 2013 Lookbook The goal of this project was to create an informational multi-page “lookbook” that showcased Avia’s Spring 2013 line in an impactful way. These books go to all of the sales reps as well as magazine editors. With complete control of this project from concept through production, my limitations were non-existent with the exception of the one week turnaround. Production Design Concept
Avia “Push On” Coll ater al Avia’s “Push On” campaign was meant to be dramatic. The initial concept was created by an outside marketing team, and my instructions were to take their basic concept and elaborate on it to cover a multitude of mediums. Using the small number of illustrations provided, I created these pieces to reflect the gritty and bold look that the marketing team was after using my own layouts, textures, and direction. Production Design Concept
Cox OK Connect Maga zine Cox Oklahoma wanted another way to reach their customers on a more personal level. Taking the lead on this project, I created a magazine to showcase both the information and the entertainment that Cox provided. This quarterly publication was successful in demonstrating just how cutting-edge Cox is, and it also had a little something to appeal to people of all ages. Production Design Concept
Cox AZ Guide On Demand The Cox Arizona Guide On Demand was a bimonthly publication sent to Cox subscribers as a "what's new" in programming and On Demand. Not only was I tasked with creating an eye-catching design, but it also had to contain a large amount of information on Cox and all they have to offer. It was my job to design and concept a consistently great guide every other month for almost two years. Production Design Concept
CM eharmony "Date Adventure" Conscious Minds is “a creative collective that exists to dream and execute video content of the future.” They are constantly meeting and pitching to the biggest names in pop culture, and it was really exciting when they asked me to help with this project. I created a user interface to house an interactive video that would lead the user through a "Date Adventure.” I concepted and designed everything but the initial storyboard sketches. This was a fun project because I was able to exercise my creativity and wasn't confined to any design "boxes.”
Production Design Concept
Nevados Fall 2013 Lookbook The Nevados Fall 2013 Lookbook was created at a time when there was still no solid direction for the Nevados brand. Similar to the other lookbooks, this one was created to send to all sales reps and magazine editors in hopes of giving the brand a little more esteem. This was another project that I concepted, designed, and prepared for print on a one week turnaround. Production Design Concept
Ryk a Gym Catalog Ryka is "A Women Only Sport Company" that wants to empower women to stay healthy and fierce, all while wearing the best footwear. This catalog was meant to be placed on gym counters across the country, and in it patrons could receive a special price on Ryka footwear. I had complete freedom with this catalog to concept and design a beautiful and informative reflection of the Ryka brand. Production Design Concept
Ryk a Spring 2013 Lookbook The Ryka Spring 2013 Lookbook was a tough project. Not only did I have to turn it around in one week, but I also had to recycle images from past seasons because there was no budget for photoshoots or new images. I wanted to give the images new life while utilizing the signature Ryka magenta, as well as use an edgier typeface to play up the exciting new colors of the season's line. From concept to production, I was the Designer, Creative Director, and Production Artist.
Production Design Concept
Ryk aFit Catalog RykaFit is a separate entity of the Ryka brand that targets gym instructors and fitness professionals to make sure that Ryka shoes get on the right feet. I wanted to present the images and information in a way that is clean and playful. The style that I used for the images was successful and was used in many applications following this one, as well. Production Design Concept
WallyPark Re-design WallyPark had been a client for a while before they approached our team for a possible re-branding. They compete with big, recognizable names, and they wanted to be bigger. Working directly with the Art Director, I re-designed the WallyPark logo so that it was still recognizable as the airport parking mogul it is, but I also gave it an updated look, bringing it into the future. The team concepted an entire app and strategy for the brand, for which I supplied all icon and logo designs.
Production Design Concept
Logos All of these logos have been a labor of love. Some easier to discover than others, each logo was concepted and created completely by me.
Production Design Concept
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