table of content
1. 0 E xe c u ti ve S u m m a r y 2. 0 2.1 2. 2 2. 3 2. 4 2. 5 2. 6
B u s i n e s s D e s c r i pti o n B u s i n e s s C o n c e pt M i s s i o n S t ate m e nt B u s i n e s s O bj e c ti ve s B u s i n e s s G o a l s SWOT A n a l ys i s Keys S u c c e s s Fa c to r s
3.0 3 .1 3.2 3.3 3.4 3.5 3.6 3 .7 3.8
O p e r ati o n Pl a n Lo c ati o n H o u r s S t af f i n g S tr u c tu re J o b D e s c r i pti o n & Tr a i n i n g I nve nto r y C o ntro l M a i nte n a n c e & S e c u r i t y C re d i t a n d Pay m e nt Po l i c y
4.0 4 .1 4.2 4.3 4.4
M a r ket re s e a rc h M a r ket A n a l ys i s V i nt a g e Fa s h i o n N owad ays C o m p eti ti ve A n a l ys i s Ta rg et M a r ket
5.0 Merchandise Assor tment 5 .1 M e r c h a n d i s e D i f f e r e n t i a t i o n 5 . 2 P lanned Sales Breakout by Major Categor y 5.3 Merchandise Sourcing 5. 4 A s s o r t m e n t P l a n 6.0 6 .1 6.2 6.3 6.4 6.5 6.6
Marketing Plan Brand Identification Promotion Activities Package Retail Environment Staf f Schedule Whole Sale
7. 0 7.1 7. 2 7. 3 7. 4 7. 5 7. 6 7.7 7. 8
Financial Plan S t a r t- 足u p C o s t C o m p a n y O r g a n i z a t i o n A s s o r t m e n t P l a n S a l e s P l a n Q u a r te r l y S a l e s Ye a r 1- 足3 C a s h F l o w F o r e c a s t P r o f i t & L o s t A n a l y s i s L o a n Pay m e n t P l a n
8 . 0 S u r v e y R e s u l t 9. 0 A p p e n d i x 9.1 R e f e r e n c e
EXECUTIVE SUMMARY business concept ETHAL markets several exclusive collections of high quality vintage inspired clothing. We hand pick women’s clothing accessories, home furnishings and decor, found objects, and gif ts from eclectic designers from various countries. The concept of ETHEL is to bring vintage clothing to customers who want that look, but the quality of new, well-made pieces. ETHEL is the bridge between classic and modern styles, where detail and quality are the utmost priority. Another impor tant element of ETHAL is rela xing shopping experience. The environment of the store as comfor ting as being at home, but with the unique, dream-like experience of being in an old castle. The store is a mix of beauty and fantasy.
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02 business environment The San Francisco Bay Area is distinguishly placed where ethnic diversity is a plus in the metropolitan region. The Bay is one of the wealthiest regions in the United States and has the highest average household income in the nation. San Francisco’s diversity of cultures and people have heavily influenced the rest of the world over the years. San Francisco’s “free love” philosophy still reigns supreme with the suppor t of individual creativity and spiritual liber ty. Although San Francisco may not be a fashion capital, it has many sophisticated shoppers who love vintage clothing, hence the culmination of vintage stores on Haight
Street and Sutter Street. This local sub-culture would encourage a vintage clothing boutique in the city. In addition to the city’s major, world-known shopping districts, it also has neighborhood boutiques spread out through Union Street, Haight Street, and the Mission District.
03 target customer The demographic of people shopping at Ethel would be women ranging from 25 to 45 years old with an annual income of $150,000 to $200,000. These women would be college graduate professionals who love quality, vintage clothing.
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PERSONALITY CLASSIC
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04 marketing summary ETHEL’S marketing strategy will focus on three aspects in the first year: spreading news to the public as well as those in the fashion industr y, motivating customers to get into the store, and pushing customers to make a purchase. PR strategies will consist of word-of-mouth adver tising through social networking and editorials in publications. An Ar t Galler y Par ty will be held twice a month with sales events at the end of the season to clear out the season’s inventor y.
05 financial summary The initial star tup capital of ETHEL will be composed up of the investment of the franchise owners and associate, and will be $182,712.00 USD and 30% of the initial loan from a bank. The first year sales of ETHEL are estimated to be $713,785.00 USD, and the annual COGS of $244,755.00 USD. Sales grow th rates are expected to increase by 4% in the second year.
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BUSINESS DESCRIPTION 01 business concept My final thesis project is to open a vintage style clothing boutique, “Ethel,” which is a retailer of high-end women’s clothes and designed to appeal to 25 to 45 af fluent professional women with total family annual income from $150,000 to $200,000. In the store, we will carr y several dif ferent designer brands such as Keepsake, Peter Jensen, Erin Fetherston, Lover, and SLY. Also, we will hand pick some vintage item for our customers. Ethel is not only a clothing boutique, but also a delicate and multi elegant gif t shop. If ETHEL were a lady, she will be an unruly, rebellious and elegant lady who is independent, and have a strong personality. She loves to enjoy and explore life. Her style is urban and retro. Simple and noble clothing is her favorite. ETHEL doesn’t rigidly adhere to the brand or design. She gets together the world’s best products such as hand made accessories, home furnishings, found objects and an array of gif ts and decorative items with a interesting and sensitive taste. We will let our customers to experience a whole new world and dif ferent cultures when they are visiting ETHEL. Fur thermore, the confor table and beautiful environment is also the thing that we want to provide to our customs. We want our customs can in ETHEL, so the environment becomes a ver y impor tant element. We will create a environment that is as comfor table as home and as beautiful as an old castle. It is not only pretty but also complete our custom’s fantasy of a dream boutique.
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The concept of ETHEL is providing the vintage style clothing to our customers who love vintage clothes but also concerned about the quality and condition. Unlike fast fashion product, detail and quality are what we proud of. The world is rife with fast fashion, which is like fast food: it’s cheap, addictive and unsustainable. Basic on A Cambridge University study, in 2006, people were buying a third more clothes than they ere in 2002. It seems a good thing to the fashion industr y, because people buy more than before. In fact, it doesn’t make the fashion market going better. Brands began competing against each other for market share by introducing more lines per year at lower costs. It naturally has led to pressure on the supply chain. Because factories is under buyers pressure, they have to deliver products with ever-shor ter lead time. Most factories just don’t have the tools and exper tise to manage this ef fectively, so they put the pressure on the workers. The large quantity products that have to produce in a shor t lead time can not have quality at the same time. Also, the fast fashion is bad for our environment. People were buying more clothes but at the same time they were producing more trash. Because of fast fashion, popular fashion became cheap and replaceable. Many people don’t consider one clothes as a thing that they can treasure anymore. Fast fashion seems a trend in the apparel industr y. There are many examples that a company succeeds because they provide low price fast fashion products to consumers such as Z ARA and H&M. Fast fashion provide more choices and low price to consumers but it still have something bad: Low price means low quality and large quantity. People might wear the clothes that they
buy from H&M for one season, because it is over the trend or it is just broken. Also, compare the clothes nowadays and the clothes in the past, it seems vintage clothes has more detail than nowadays. Detail and quality will be the two major key success factors of ETHEL. Ethel will be located in San Francisco, a modern and multicultural city with a low pace but high energy level. Also, San Francisco is one of the most popular cities that tourists want to visit, so the consumers are not only the inhabitants who live there but also visitors who come from other par ts of the U.S. and other countries. America is the countr y that impor ts the largest amount of textile and apparel products in the world. The annual revenue of American apparel industr y is estimated to be approximately 172.8 billion dollars. San Francisco might not be a fashion capital city, but it has a sophisticated population of consumers, who love vintage clothes, so San Francisco has lots of vintage clothes stores that mostly are located at Height St. and Sutter St. Fur thermore, San Francisco is the bir thplace of the hippy culture, and hippies are a group of people who love to wear used clothes. This kind of unique local culture would encourage a vintage clothing boutique to be located here. My purpose is to create a haven for women who love vintage style clothes but they don’t want to wear the clothes that somebody has worn before. Also, it provides a comfor table environment for consumers who want to rela x, unwind.
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02 mission statement ETHEL is a vintage style boutique in San Francisco, and of fers dedicated and high quality apparel and accessories selected with an eye for craf tsmanship. Our unique product assor tment will enter tain our customers as they discover new exciting international brands and our own design collections.
03 business objective > Provide a great and delicate shopping experience that bring the old time high quality and elaborate apparel back.
> Develop strong relationships with the international design community.
> To introduce SF’s consumers to ETHEL’s unique character reflected in their product mix and visual merchandising.
> Achieve annual sales of $592,628.
> Create a cozy and dedicated place for shopping.
> Establish a core group of loyal customers.
> Pay of f all loans by year 5.
04 business goals In the 1st Year
I
> To set up the brand image and position in the market by media and marketing strategy. > To raise the awareness of ETHEL’s popularity by press and PR strategy. > To adjust company operation rules within the local situation. > To achieve sales of USD 592,628.00 and profit of USD 173,453.00 in the first year. > To build up relationships within the business circle, media, and distribution channels. > To cultivate the initial consumers to become loyal customers.
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05 swot analysis Strengths > Locations > Innovation > Qualit y products > Clean shopping environment > Customer ser vice > Monthly and special events > Build lasting relationship with customers
Opportunities > Prices are higher than the most other stores. > Cannot satisf y customers who want to purchase new products ever y week > need to build customers’ loyalt y
Weaknesses > Limited marketing > Limited sizes > Could open another boutique in another par t of the state > Could expand into men’s and child’s market > Could expand into online business
Threats > Competition > Cheaper technology > Economic slowdown > E x ternal changes (government, politics, ta xes, etc) > Lower cost competitors or impor ts > Product substitution > Knockof fs in the same st yles from other competitors > Duties and tarif fs could be imposed on foreign brands
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06 key success factors > Ability to successfully bring back the old good time that buy clothes is not just for a new trend. > Designer brands. Have no other retail spot in San Francisco. Some of they only can be purchase in online stores. > Most of designer brands we sell have their online retail web store, but they only have limited item. They all have completed and wonder ful collection, but they don’t put their entire collection in their online store. We provide San Francisco consumers completed and verity choice of collected brands and items. > We have dif ferent price range that can satisf y dif ferent customers’ need. > Well-defined target market and creative marketing strategy > Acceptance of the concept by consumers > Ability to impor t international brands that fit the tastes and silhouette of the US customer > Development of relationships with international designers and ar tists to ensure early access to new collections
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OPERATION PLAN 01 location Ethel will be located in the historic Mission District of San Francisco. The company of fice will be in the retail store. San Francisco’s ver y first neighborhood—the sprawling, gritty, and sunny Mission District—is all but unknown to visitors. It was here, in 1776, that Spanish padres founded a mission, and it is here, today, that you will find the city’s most exciting and surprising cultural mix. The Mission has always been relatively af fordable, and it’s become a magnet for young people, actors, painters, dancers, and restaurateurs. They’ve brought with them great food and chic bistros. They’ve opened tiny, gorgeous boutiques, quirk y political bookstores, and sizzling nightspots. They’ve founded cutting-edge theaters. FOR much of the 1990s, San Francisco’s Mission District maintained a precarious balance between its color ful Latino roots and a gritty bohemian subculture. Then came
the over fed dot-com years. Rising real estate prices not only threatened the Mission’s working-class enclave, but also its status as the city’s center of all things edgy and ar tsy. Sleek bars moved next door to divey taquerias. Boutiquey knick-knack shops came in alongside fusty dollar stores. But prosperity did not sap the district of its cultural eclecticism. With a population that is about half Latino, a third white and an estimated 11 percent Asian, the Mission still remains a wonder ful mishmash. Where else can you find epicurean vegan cafes, feisty nonprofits and a Central American butcher shop that, Youthful, alternative, and eclectic, the shops dotting the Mission’s ultra-hip Valencia Street and its side streets are places to look for unique gif ts, funk y housewares, and upstar t clothing labels. For tourists and San Francisco shoppers with more eclectic and far flung tastes, the Mission is the per fect
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place to cater to unconventional whims. The Mission a color ful stretch of blocks with of fbeat boutiques and funk y ethnic clothing and furniture stores. Living up to its catch-all attitude, the Mission of fer most any thing, but with a funk y twist such as mini snakeskin boots for toddlers, white go go boots, velvet hunting hats, and vintage hipster fashion mixed in with discount fabric and bridal stores. However, mixed in with the eccentric is
the Mission’s predominantly Latino working class which operate authentic bakeries and fresh markets. Standouts include Rayon Ver t, the eclectic home and florist shop and Fishbowl, the ar t and clothing galler y. Eateries add a unique flavor to the Mission with taquerias and fresh produce stands on ever y corner. What you won’t find here are fashionistas wearing the same Gap sweater; the Mission prides itself on its inimitable and color ful style.
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02 business hours Sunday to Thursday, 11am to 9pm. Friday to Saturday, 11am to 10pm Closed on Monday and public holidays
03 san francisco small business permit Business permits and other requirements in the City of San Francisco (San Francisco County) for business type: Clothing and Clothing Accessories Store
city Building Inspection and Alteration Permits Permits for modif ying the physical space of the business. Applies to: Clothing and Clothing Accessories Stores Business Tax Registration All businesses are required to register for a Business Ta x Registration Cer tificate. Applies to: Clothing and Clothing Accessories Stores Fictitious Business Name Make sure no one else has registered your intended business name. Keep in mind that this index reflects only those registrations made at the San Francisco County Clerk’s Of fice. Ever y business owner must prominently display the Business Registration Cer tificate on the business premises where the public can see it. Applies to: Clothing and Clothing Accessories Stores Fire Depar tment Permit Applies to: Clothing and Clothing Accessories Stores Licenses- Health Depar tment Licenses, Police Depar tment Licenses, Fire Depar tment Licenses- Applies to: Clothing and Clothing Accessories Stores Zoning and Planning Applies to: Clothing and Clothing Accessories Stores
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state Corporation Company or Par tnership Filings Applies to: Clothing and Clothing Accessories Stores Discrimination Law Applies to: Clothing and Clothing Accessories Stores Occupational Safet y and Health Information Businesses with employees must prepare an Injur y and Illness Prevention Plan. Applies to: Clothing and Clothing Accessories Stores Registration Form for Employers- Businesses are required to file a registration form within 15 days af ter paying more than $100.00 in wages to one or more employees. No distinction is made between full-time and par t-time or permanent and temporar y employees in meeting this requirement. Applies to: Clothing and Clothing Accessories Stores Seller’s Permit All businesses selling or leasing tangible proper ty must obtain a Seller’s Permit. Applies to: Clothing and Clothing Accessories Stores
State Income Tax Information Businesses should obtain the appropriate State income ta x forms from the Franchise Ta x Board. Applies to: Clothing and Clothing Accessories Stores Wage/Hour Laws Businesses with employees must comply with laws establishing minimum standards for wages, hours and working conditions. Applies to: Clothing and Clothing Accessories Stores Workers’ Compensation Information Businesses with employees must maintain Workers’ Compensation Insurance coverage on either a self-insured basis, or provided through a commercial carrier, or the State Workers’ Compensation Insurance Fund. Applies to: Clothing and Clothing Accessories Stores
federal Federal Business Income Tax Ever y type of business has to file business income ta x. Corporations pay ta x separate from share-owners. Sole Proprietorships, General Par tnerships and Subchapter S Corporations are ta xed as an individual. Applies to: Clothing and Clothing Accessories Stores Self-Employment Tax Ever yone is responsible for paying Social Security Ta x. Applies to: Clothing and Clothing Accessories Stores Withholding Taxes for Employers Withhold income ta x from each employee’s paycheck; withhold Social Security ta x; be liable for an employer’s por tion of Social Security ta xes in addition to the ta x withheld from each employee, and pay Federal Unemployment ta x. Applies to: Clothing and Clothing Accessories Stores Employer Identification Number (EIN or SSN)Employers with employees, business par tnerships, and corporations, must obtain an Employer Identification Number from the I.R.S. Businesses can obtain appropriate Federal income ta x forms from this location. Applies to: Clothing and Clothing Accessories Stores Proof of Residency Requirement Employees hired af ter November 6, 1986 must provide proof of eligibility to work in the United States. Applies to: Clothing and Clothing Accessories Stores
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04 roles and responsibilities team overview ETHEL will have the following key employees: general manager, assistant store manager. We will also hire a full time and par t time sales associate. We will outsource for accounting, legal and other special ser vices as needed.
general manager
assistant manager
part time sales associate
full time sales associate
general manager
assistant store manager
The business owner, operator, and general manager, Melody Peng, will manage all aspects of the business including finance, accounting, marketing, buying, store operations and clothing line design.
The Assistant Manager will be responsible for super vision of employees: he or she will be the head of sales and assist in buying. He or she will assist the General Manager in operating the store efficiently and profitable. He or she will research the market, and the competition to gather information and repor t to the General Manager. The Assistant Manager will help ma ximize associate potential though one on one training and motivation and will assume full management of the store in the absence of the General Manager.
Responsibilities: Develop six month sales and inventor y plans Manage day to day budget and inventor y Maintain daily, weekly and monthly financial records Analyze and review sales and inventor y Monitor bank transactions Attend selected trade shows Buy merchandise Design for clothing line Implement visual presentation and store standards Return merchandise to vendors Plan and execute all marketing and special events Recruit, hire and train the assistant manager
Responsibilities: Assist the GM in formulating the annual business plan Recruit, hire and train sales associates Manage and super vise the staf f Provide consistent per formance feedback Manage daily operation of the store Open and close the store Implement visual presentation and maintain store standard Promote quality ser vice and play a positive model role Assist in the execution of all marketing activities Acquire excellent product knowledge of product line Review and define customer comments and suggestions Ticket merchandise Prepare the staf f schedule to ensure that the store goals will be met Maintain a clean and well-organized back stock area Maintain safe working conditions for employees and customers Per form additional duties as assigned by the GM
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sales associate Sales associates will be responsible for selling, providing product knowledge, building good customer relationships, developing loyal customers, promoting store events, displaying and maintaining merchandise presentation. Responsibilities: Providing excellent customer ser vice Identif ying needs of each person and assisting in choice of product Providing accurate information about the product and all other inquires Increase sales and build loyal customer base by providing great ser vice Achieve goals during each review period Promote special events Maintain positive communication with managers, co-workers and customers Project a positive and cheer ful attitude Cooperate with others as a member of the team Understand the company philosophy and ethics Tag, fold, hang merchandise and place it on the selling floor Maintain a clean and neat store Restock the selling floor Practice security measures that help prevent thef ts Adhere to the staf f schedule
05 inventory control Brand tags and price tags will be attached with all products in the store, but only products outside of the stock room will carr y sensors. Barcodes links to the Point of Sale system in ever y ser ver in the store, employees can monitor the goods by the system and only full-time employees own the password to get into it. According to the barcode, the system reveals the amount of merchandise automatically. There are two places for stocking goods, one is the cabinets underneath the fixtures in store, and the other is the stock room inside the of fice. The stock of display products will be gathered in the cabinet underneath the same fixture; other wise, the rest of the stock will be gathered in the stock room by categorizing. Any inaccuracy of stock numbers should be repor ted to the operations and depar tment manager.
06 maintenance & security The store will be equipped with the security system under the building’s management, and the cost will be included in the rent ever y month, about $100. All staf f will be trained to use the security system and the methods of contacting the security company and building management.
07 credit & payment policy ETHEL accepts cash and credit card as payment, but installment payment by credit card is not accepted. Most store items can be exchanged or refunded with a receipt within 30 days of purchase. Under wear and shoes that has been worn are nit include.
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MARKET RESEARCH 01 market analysis The San Francisco Bay Area, commonly known as the Bay Area, or the Bay, is a geographically and ethnically diverse metropolitan region that surrounds the San Francisco and San Pablo bays in Nor thern California. The California Depar tment of Finance listed the metro region as having a population of 815,358 as of 2009. It is one of the wealthiest regions in the United States, according to the United States Census Bureau. In 2009, the area has the highest median household income in the nation at $70,247. The Bay Area includes many cities, towns, militar y bases, airpor ts, and associated regional, state, and national parks, connected by a massive network of roads, highways, railroads, bridges and tunnels. The combined urban area of San Francisco and San Jose is the 49th largest urban area in the world. While only 26% of households nationwide boast incomes of over $75,000 a year, 48% of
households in the San Francisco Bay Area enjoy such incomes. The percentage of households with incomes exceeding the $100,000 mark in the Bay Area was double the nationwide percentage. Roughly one third (31%) of households in the San Francisco Bay Area have a six figure income versus less than 16% nationwide. In June 2003, a study by Stanford University reviewing US Census Bureau statistics determined the median household income in the San Francisco Bay Area to be roughly 60% above the national average. Overall the largest income bracket in the Bay Area was households making between $100,000 and $150,000 annually, which constituted roughly 18% of households. On a national level, the largest income bracket was households with incomes between $30,000 and $40,000 who constituted 13% of all households nationwide.
San Francisco is a popular international tourist destination. The city is also known for its diverse, cosmopolitan population, including large and long-established Asian American and LGBT MARKET RESEARCH communities. San Francisco is characterized by a high standard of living. The great wealth and oppor tunity generated by the Internet revolution continues to draw many highly educated and highincome workers and residents to San Francisco. The city’s proper ty values and household income have escalated to among the highest in the nation, allowing the city to suppor t a large restaurant and enter tainment infrastructure. Although the centralized commerce and shopping districts of the Financial District and the area around Union Square, are well-known around the world, San Francisco is also characterized by its
culturally rich streetscapes featuring mixed-use neighborhoods anchored around central commercial corridors to which residents and visitors alike can walk. Because of these characteristics, San Francisco was rated “most walkable� city by the website Walkscore.com. Many neighborhoods feature a mix of businesses, restaurants and venues catering to the daily needs of the community while also drawing in visitors. Some neighborhoods are dotted with boutiques, cafes and nightlife, such as Union Street and the Fillmore.
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MALE FEMALE TOTAL 51%
NUMBER: 408,462
49%
100%
Age
5
5-9
NUMBER: 396,773
NUMBER: 805, 235
10-14 15-19 20-24 25-29 30-34 35-39
Male + Female Number
35,203 28,462 26,299 34,606 60,618 88,156 79,964 70,813
Percent
4.4% 3.5% 3.3% 4.3% 7.5% 10.9% 9.9% 8.8%
Male Number
17,963 14,466 13,467 16,888 29,269 44,178 41,351 38,264
Percent
2.2% 1.8% 1.7% 2.1% 3.6% 5.5% 5.1% 4.8%
Female Number
17,240 13,996 12,832 17,718 31,349 43,978 38,613 32,549
Percent
2.1% 1.7% 1.6% 2.2% 3.9% 5.5% 4.8% 4.0%
40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85
62,869 57,577 54,230 51,708 44,888 29,780 24,542 20,839 17,190 17,491 7.8% 7.2% 6.7% 6.4% 5.6% 3.7% 3.0% 2.6% 2.1% 2.2%
34,906 31,783 28,957 26,777 22,455 14,318 11,274 9,294 6.878 5,974 4.3% 3.9% 3.6% 3.3% 2.8% 1.8% 1.4% 1.2% 0.9% 0.7%
27,963 25,794 25,273 24,931 22,433 15,462 13,268 11,545 10,312 11,517 3.5% 3.2% 3.1% 3.1% 2.8% 1.9% 1.6% 1.4% 1.3% 1.4%
2010 profile of general demographic characteristics Geographic Area: San Francisco County
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EDUCATION subject Population 18 to 24 years
t otal
59,213
Less than high school graduate
9.70%
High school graduate (includes equivalency)
Some college or associate’s degree
Bachelor’s degree or higher
Population 25 years and over Less than 9th grade
9th to 12th grade, no diploma
High school graduate (includes equivalency) Some college, no degree
Associate’s degree Bachelor’s degree Graduate or professional degree
male
female
29,997
29,216
12.50%
6.80%
21.80%
24.30%
19.30%
43.20%
42.60%
43.70%
25.30%
20.60%
30.20%
623,699
316,545
8.40%
6.90%
6.00%
6.20%
5.70%
14.60%
15.00%
14.10%
14.50%
15.10%
13.80%
5.50%
5.30%
5.70%
31.70%
31.60%
31.80%
19.40%
19.80%
18.90%
307,154 10.00%
Percent high school graduate or higher
85.60%
86.90%
84.30%
Percent bachelor’s degree or higher
51.10%
51.50%
50.80%
2010 profile of general demographic characteristics Geographic Area: San Francisco County
subject Population 25 to 34 years
t otal
male
female
174,352
88,730
85,622
High school graduate or higher
94.00%
92.20%
95.90%
Bachelor’s degree or higher
66.40%
61.70%
71.20%
138,016
75,517
62,499
Population 35 to 44 years
High school graduate or higher
92.00%
91.80%
92.20%
Bachelor’s degree or higher
60.60%
58.60%
63.00%
198,387
104,054
94,333
84.30%
85.90%
82.50%
43.90%
45.00%
Population 45 to 64 years
High school graduate or higher
Bachelor’s degree or higher
Population 65 years and over
High school graduate or higher Bachelor’s degree or higher
42.60%
112,944
48,244
64,700
67.30%
71.60%
64.10%
28.80%
35.50%
23.80%
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Pove r t y r a te fo r t h e p o p u l a t i o n 2 5 yea r s a n d ove r fo r w hom p ove r t y s t a t u s i s d ete r m i n e d by e d u c a t io n a l a t t a i n m e n t l eve l
subject
t otal
Less than high school graduate
High school graduate (includes equivalency) Some college or associate’s degree
20.20%
female
18.50%
21.70%
14.70%
14.60%
14.70%
11.00%
10.90%
11.10%
5.80%
5.20%
6.30%
Bachelor’s degree or higher
male
M e d i a n ea r n i ng s i n t h e pa s t 12 mo nt h s ( i n 2 0 0 9 i n f l a t i o n -a a d ju s te d d ol l a r s)
subject
t otal
Population 25 years and over with earnings
male
female
46,158
50,308
42,160
18,985
22,200
15,536
26,378
29,390
37,062
40,386
33,580
Bachelor’s degree
56,443
63,455
50,777
Graduate or professional degree
76,755
90,178
64,760
Less than high school graduate)
High school graduate (includes equivalency) Some college or associate’s degree
22,519
Percent imputed
subject Educational attainment
t otal
6.7%
male
(x)
female
(x)
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subject
total male female median earnings (dollars)
Civilian employed population 16 years and over
443,142 53.9 0% 46.10% 45,423
Agriculture, forestr y, fishing and hunting, and mining:
925
60.40% 39.60% 27,238
Agriculture, forestr y, fishing and hunting
773
55.00% 45.00% 25,664
Mining, quarr ying, and oil and gas extraction
152
88.20% 11.80% 61,458
Construction
19,620 89.30% 10.70% 37,167
Manufacturing
25,061
64.00%
36.00%
52,443
Wholesale trade
9,833
64.00%
36.00%
43,701
Retail trade
40,256
52.30%
47.70%
30,928
Transpor tation and warehousing, and utilities:
16,366
75.30%
24.70%
45,728
Transpor tation and warehousing
14,380
75.70%
24.30%
43,156
Utilities
1,986
71.80%
28.20%
82,790
Information
22,489
60.40%
39.60%
67,997
Finance and insurance, and real estate and rental and leasing:
44,296
55.10%
44.90%
66,620
Finance and insurance
31,972
54.30%
45.70%
74,511
Real estate and rental and leasing
12,324
57.00%
43.00%
48,641
Professional, scientific, and management, and administrative and waste management ser vices:
87,097
57.90%
42.10%
66,743
Professional, scientific, and technical ser vices
70,895
57.30%
42.70%
75,189
Management of companies and enterprises
548
54.70%
45.30%
76,447
Administrative and suppor t and waste management ser vices
15,654
60.90%
39.10%
32,551
median earnings (dollars) for male
median earnings (dollars) for female
49,699
41,519
27,344
27,193
24,487
26,798
49,886
-
36,157
42,625
57,152
44,612
42,970
44,565
33,323
27,458
45,672
46,000
42,842
43,614
84,089
78,533
74,795
59,018
77,303
60,089
90,322
63,443
47,605
49,371
72,882
58,844
82,374
65,673
76,655
75,714
33,869
31,519
2009 industry by sex and median earnings in 2009 for the civilian employed population 16 years and over
p . 0 4 6 / 0 47
subject
total male female median earnings (dollars)
Educational ser vices, and health care and social assistance:
86,966
34.20%
65.80%
42,829
Educational ser vices
37,617
38.50%
61.50%
43,179
Health care and social assistance
49,349
30.90%
69.10%
42,489
Ar ts, enter tainment, and recreation, and accommodation and food ser vices:
52,396
57.20%
42.80%
24,907
Ar ts, enter tainment, and recreation
12,556
53.70%
46.30%
33,695
Accommodation and food ser vices
39,840
58.30%
41.70%
23,113
Other ser vices, except public administration
22,956
40.40%
59.60%
26,855
Public administration
14,881
50.90%
49.10%
65,514
(x)
(x)
PERCENT IMPUTED
Industr y
8.50% (x)
median earnings (dollars) for male
median earnings (dollars) for female
48,783
40,200
46,533
41,591
51,617
39,218
26,398
22,316
35,378
32,179
25,482
20,942
33,131
22,378
72,107
57,454
(x)
(x)
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INCOME BY HOUSEHOLD subject households families married-couple nonfamily families households Total
324,185
106,163
181,366
6.60% 3.20%
1.50%
9.60%
6.20% 2.70%
2.10%
9.00%
8.10% 8.00%
7.20%
8.50%
$25,000 to $34,999
6.90% 6.90%
5.00%
7.30%
$35,000 to $49,999
10.00% 9.80%
8.60%
10.30%
$50,000 to $74,999
15.00% 13.70%
12.60%
16.10%
$75,000 to $99,999
11.80% 12.10%
11.80%
11.60%
15.70% 18.00%
19.90%
13.50%
8.40% 10.20%
11.90%
6.80%
11.30% 15.30%
19.40%
7.50%
70,040 86,546
102,892
57,391
140,549
81,800
Less than $10,000 $10,000 to $14,999
$15,000 to $24,999
$100,000 to $149,999
$150,000 to $199,999 $200,000 or more Median income (dollars) Mean income (dollars)
142,819
100,898 122,235
PERCENT IMPUTED subject households families married-couple nonfamily families households Household income in the past 12 months
26.70%
(X)
(X)
(X)
Family income in the past 12 months
(X)
28.20%
(X)
(X)
Nonfamily income in the past 12 months
(X) (X)
(X)
24.60%
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potential customer base There are potentially 34,245 customers for our concept based on the following computation:
43,978
Age 25~29 Females
38,613
Age 30~24 Females
32,549
Age 35~39 Females
+ 27,963
Age 40~44 Females
143,103 Ă— 50.7%
Bachelor’s degree or higher over age 25
72 ,553 Ă— 47.2%
Household income above $75,000
Potential Customers
34, 245
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02 vintage fashion nowadays Vintage garments are the clothes that are second hand and come from a previous time. The word “vintage” came from its use in the wine terminology and now is used in fashion as a more classy or elegant way to say “old” clothes. People who wear vintage fashion nowadays know that it is more than outdated clothes found in thrif t shops. Vintage is serious fashion. In general fashion definition, “antique” is the clothing that was created before the 1920s, garments from the 1940s & 1950s are categorized as ‘classic’, and while clothing from the 1960s & 1970s are considered “retro”. “Vintage” is from the 1920s to 1980s. Following are the reason why vintage has become so popular.
> Wearing vintage is stylish. > At the same time it is so trendy, it is mainstream. > With vintage you buy what you love, what appeals to you, creating your own distinctive style. > It’s a source for one-of-a-kind clothes. One less thing to worr y about in the world, as it’s not likely anyone else will have the exact same outfit. > Can’t af ford designer clothes. There’s always vintage - which is where most de signers get their inspiration any way. > It has exceptional quality and tailoring. You can find pieces with gorgeous details including amazing hand-stitcher y, buttons, trims and other lovely embellishments. > Shopping for vintage is thrilling. You never know what you will find. > Vintage can be beautiful and elegant or fun and quirk y. > Made from quality fabrics with first-rate workmanship, vintage pieces have stood the test of time. > It’s ver y collectible. Vintage clothing is an investment. Keep it in good condition and it will always go up in value.
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COMPETITIVE ANALYSIS
Anthropologie
overview and history
Anthropologie is a retailer of high-end women’s clothing and other merchandise run by Urban Outfitters, Inc., and was founded in 1992 by Richard Hayne. It was designed to appeal to 30-to 40-something af fluent professional women with total family annual income above $200,000. Anthropologie sells women’s apparel and accessories, home furnishings, found object, gif ts and decorative items. It’s famous for its creative, unimagined and fabulous window display and environments. It of fers its products through stores and online. Opened the first store in 1992 in Wayne, PA, Anthropologie founded by the current UOI chairman and president Richard Hayne. It launched its mail-order catalog and website in 1998, and in
April 2009, opened its first international store in Toronto. in October, Antropologie marketed the unveiling of the company’s first European store in London, UK, and had its second London-based location in March 2010.
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today Anthropologie currently operates over 135 retail stores in the United States, while orders from its website and catalog ship to over 30 countries worldwide. The corporate brand is primarily marketed towards af fluent, middle-aged professionals. Global Co-Presidents Wendy McDevitt and Wendy Wur tzburger manage the company. In November 2009 Anthropologie launched The Anthropologist, an online space for inspiring
works and individuals. This site aims to share sources of creativity while also kindling it. Thus far, featured ar tists have included David Eustace, Andrew Zuckerman, Jane Campion, MARKET RESE ARCH Donna DeMari, Derek Henderson, and Jim Denevan. Anthropologie has also been known to host local community events in it’s area, such as craf t fairs and kid-centered ar t activities.
headquarters
Greater Philadelphia
industry
Area
type
Retail
status
Public Company
company Size
Operating Subsidiar y
founded
1001-5000 employees
common job tiles
1992 Sales Associate 30% Manager 8% Visual Manager 6% Coordinator 5%
median age
Store Manager 5%
median tenure
25 years
gender
1 year Male 10% Female 90%
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why woman love antropologie Anthropologie’s aesthetic, like Ralph Lauren’s, embodies a lifestyle –a ver y par ticular free-spirited, bohemian existence in which cof fee ser ved in vibrant latte bowls and sumptuously embroidered bed linens figure prominently. This is surely where the French film heroine Amelie would have shopped and definitely the place to hear the soundtrack.
Anthropologie has managed to replicate the feeling on a much larger scale. Anthropologie is a mecca. It evokes hole-in-the-wall antique stores, Parisian boutiques, flea markets and Grandma’s kitchen in one fell swoop. It’s a lifestyle emporium that you want to MARKET RESE ARCH move into, or at least have a small piece of, even if it’s just a lacquered light switch cover or retro tea towel.
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the 5ps of anthropologie
PRODUCT
Anthropologie, Inc. of fers clothing, jewelr y, and objects for home. The company of fers clothes, such as sweaters, dresses, and tops; shoes an bags, including clutches, bags, flats, and boots; jewelr y, such as earrings, pins, baubles, and statements; and accessories and holiday items, such as belts, leg wear, hair accessories, hats and horns, gif ts.
PRICE clothes
jewelry & accessories
shoes & bags
Blouses
$68.00~ $328.00
Earring
$24.00~ $268.00
Boots
$148.00~ $798.00
Knits & tees
$48.00~ $158.00
Bracelets
$28.00~ $298.00
Booties
$118.00~ $495.00
Jacket & ve sts
$68.00~ $298.00
Rings & pins
$28.00~ $338.00
Clogs
$148.00~ $485.00
Outer wear
$118.00~ $548.00
Wraps & scar ves
$38.00~ $548.00
Heals & wedges
$84.00~ $515.00
Pants
$88.00~ $298.00
Hats
$9.95~ $278.00
Flats
$58.00~ $270.00
Skir ts
$78.00~ $258.00
Gloves
$14.95~ $59.95
Bags
$59.00~ $548.00
Swimwear
$48.00~ $346.00
Belts
$19.95~ $498.00
Clutches & wallets
$14.95~ $268.00
Sleep & lounge
$24.00~ $254.00
Hair accessories
$15.00~ $218.00
Dresses
$58.00~ $498.00
Necklaces
$38.00~ $588.00
Leg wear
$14.00~ $78.00
PLACE
To maintain its image, the company avoids enclosed malls, preferring to locate on streets or open-air centers. Today, there are over 90 stores in 24 states and the District of Columbia.
PROMOTION
swot of anthropologie Strengths
> > > >
Locations Innovation Unique products Creative shopping environment
Weaknesses
> > > >
Limited marketing Limited sizes More items online than in store Only of fers women’s wear
Oppor tunities
> Acquisitions > Asset leverage > Financial markets (raise money through debt, etc) > Emerging markets and expansion abroad > Innovation > Online > Product and ser vices expansion > Takeovers
Threats
> > > >
Anthropologie is renowned for its creative window displays and evocative catalogs, and the brand endeavors “to create unimagined environments, both online and in its stores,” while orders from its website and catalog ship to over 30 countries worldwide. The Anthropologist, an online space for inspiring works and individuals. This site aims to share sources of creativity while also kindling it.
PEOPLE
Gif ted with extraordinar y attention to detail and a creative knack, the people who make up Anthropologie — Anthropologie’s store associates, designers, merchandisers, ar t directors and production teams — truly love what they do. Oppor tunities range from developing original products and creating warm and engaging store environments to managing and communicating with teams near and abroad.
Competition Cheaper technology Economic slowdown External changes (government, politics, ta xes, etc) > Lower cost competitors or impor ts > Product substitution
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financial analysis of company Urban Outfitters (NYSE:URBN) is a specialty retailer that competes with players like Gap (NYSE:GPS), American Eagle (NYSE:AEO) and Abercrombie & Fitch (NYSE:ANF). The company also competes with players like AnnTaylor (NYSE:ANN) through its Anthropologie brand which of fers women’s casual apparel and accessories, home furnishings and a diverse array of gif ts and decorative items. The Anthropologie stores contribute around 28% to the $40 Trefis price estimate for Urban Outfitters’ stock. Current estimates show this company has an annual revenue of $1 to 2.5 million and employs a staf f of approximately 10 to 19.
INCOME STATESMEN price
division
% of stock price
Trefis / $ 39.72
Urban outfitters stores
28.8%
Anthropologie stores
28.3%
Internet & catalog orders
23.9%
Free people & leifsdottir wholesale
4.5%
Free people & terrain stores
3.0%
Cash (net of debt)
11.6%
Market / $ 36.15
TOTAL 100.0%
example breakdown for urban outfitters (urbn)
financial statements for urban outfitters inc (URBN) Year over year, Urban Outfitters Inc. has been able to grow revenues from $1.8B to $1.9B. Most impressively, the company has been able to reduce the percentage of sales devoted to cost of goods sold from 61.11% to 59.43%. This was a driver that led to a bottom line grow th from $199.4M to $219.9M.
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PAUL SMITH
overview and history One of the most popular fashion designers of the UK is Sir Paul Smith, which is known for putting a twist on classic schoolboy and girl look, in the form of super bright stripes, loud prints, contrasting colors, and extra-sharp tailoring found in 1976. Men’s collection is Paul Smith’s most famous collection, but he now includes women’s
and ten other categories, including over 20 product lines: 5 for men, 3 for women, Spectacles for both women and men, watches, shoes, Albemarle Street furnishing, Bespoke, fragrances, Fine China, Gainsborough silks , Rugs, children wear, gif ts, sunglasses ,accessories and books.
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Status
Established, Household Name
Other product line
Eyewear, Fragrances, Home, Handbags, Jeans, Shoes, Sneakers
Annual turnover
$240,258,100
Company size
$30,900,500
Annual profit
$277,114
Turnover per employee
MARKET RESEARCH
Profit per employee
$35,640
900
salaries Number of Staf f
867
Total Spent on Wages
$51,392,883
Average Staf f Pay
$59,277
Number of Director
8
Directors’ Remuneration
$8,246,884
Increase Over Last 3 Years
19.37%
Highest Paid Director’s Salar y
$5,639,151.374
Increase Over Last 3 Years
5.06%
850 800 750 650 600 2000
2002
2004
2006
number of employees (incomplete data)
2008
£40mn £35mn £30mn £25mn £20mn 2000
2002
2004
2006
2008
total wages bill (incomplete data)
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paul smith as a ... person Successful and respected ever y where Original and appreciates Individuality Quirk y English gentleman and classic with a twist chics or a skater/ musician heading for a par ty Appreciates high quality accompanied with clever details Style sensitive, but not to show of f as luxur y consumer or maybe just a little... ;)
product Classic with a twist of individuality High quality and materials form England, France and Italy English row design Color ful but not to the hippy extent Ready from business to pub to countr y side or to rock concer t
symbol Stripes since the fist collection English hand craf t – tailoring Roses in the shops and some products ”Paul Smith” logo Shops
organization English High quality clothing, lifestyle and retail house Trusted and appreciated Humble and stable Discrete Not all about money
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the 5ps of paul smith
PRICE
The price range of these collections var y. Some of them are clearly made to of fer accessibility for the first time buyers such as Paul Smith Jeans collection where t shir ts begin at $60. Paul Smith is price vice definitely luxur y. It can’t or it doesn’t want to use price premium similar to more known brands such as Armani and Burberr y. But it wants to be more exclusive than Hugo Boss or Dunhill which are not so known for their designers or tailoring heritage. It justifies its location in places like Rue Faubourg Saint Honoré , when Hugo Boss is ”just” in Rue Saintt Honoré. Brand signal that it’s high end luxur y, not middle end .This is true especially when pound was still rated at 1/1,5€. Price premium of the ”Paul Smith” men and women mainline collections are set to signal exclusivity:
Jackets
$690~$1,150
Wool Jumpers
$350~$500
Womens’ Dresses
$320~$500
Womens’ Jumpers and Cardigans
$320~$630
Suits From Paul Smith London Collection
Around $1,100
PRODUCTS Including over 20 product lines: 5 for men, 3 for women, Spectacles for both women and men, watches, shoes, Albemarle Street furnishing, Bespoke, fragrances, Fine China, Gainsborough silks , Rugs, children wear, gif ts, sunglasses ,accessories and books. Today there are 12 dif ferent collections; Paul Smith, Paul Smith Women, PS by Paul Smith, Paul Smith Jeans, Paul Smith London, R.Newbold (Japan only), Paul Smith Accessories, Paul Smith Shoes, Paul Smith Fragrance, Paul Smith Watches, Paul Smith Pens and Paul Smith furniture and things’;Paul Smith rugs, china, spectacles and fragrance are made under license.
PROMOTION In paper, the color ful and eclectic appearance of the shops can sound like circumstances that products get drowned to furnishing and decoration, but they are natural par t of the shops and they are pieces of that Paul Smith world. Packaging and paper bags are line with the experience and make a memor y.
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ADVERTISING CAMPAIGNS ESTHETICS Ver y English Stripes and/or roses or/and name present Young beautiful and natural feeling models Simple and natural surroundings Upper class atmosphere Absence of street side of the brand Varies little between collections
MEDIUM Classic printed media Street ads Special kind of ads, for example painting on concrete Internet: Paul Smith webpages, fragrance web sites and social media like Facebook Not any known T V or radio ads. DIFFERENCES AND SIMIL ARITIES Not major dif ferences Mainly used to promote new collections and products. Reinforcing brand image, especially english and upper class sides. Doesn’t play much with sex or current trends.
PLACE
Company has approximately 100 retail and 300 wholesale locations in 50 countries. These include: Flagship stores and normal concept stores + airpor t stores Depar tment stores and smaller specialty stores such as footwear stores that sell Paul Smith footwear or Colette which sell his accessories.
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swot of paul smith Strengths
> > > > > >
Weaknesses
> > > >
Limited sizes More items online than in store Due to exchange Target market is a specific group
Oppor tunities
> > > > > > > >
Acquisitions Asset leverage Financial markets (raise money through debt, etc) Emerging markets and expansion abroad Innovation Online Product and ser vices expansion Takeovers
Threats
> Competition > Cheaper technology
Locations Innovation Unique and high quality products Clean and high identity shopping environment Many dif ferent lines Of fers products from women’s wear, children’s and men’s wear to accessories from casual to formal wear.
> Economic slowdown > External changes (government, politics, ta xes, etc) > Lower cost competitors
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target market Ethel’s customer is a female about 25 to 45 years old, college or postgraduate education, married with kids or in a committed relationship or even single, professional or exprofessional, annual household income of $150,000 to $200,000. She loves to read and travel. She’s ver y aware – she gets our references, whether it’s to a town in Europe or to a book or a movie. She’s urban-minded. She’s into cooking, gardening, and wine. She has a natural curiosity about the world, and she is a green sweater worker. She’s relatively fit. Her identity is a tangle of connections to activities, places, interests, values, and aspirations. She’s a yoga-practicing filmmaker with an organic garden, a collection of antique musical instruments, and an abiding interest in Chinese culture. The Ethel customer is af fluent but not materialistic. She’s focused on building a nest but hankers for exotic travel. She’s like to be a domestic but has no problem cutting corners. She’s in tune with trends, but she’s a confident individualist when it comes to style. She lives in the suburbs but would never consider herself a suburbanite.
Demographics Segmentation > Gender: Primarily female > Age range: 25~45 year of range > Social group: Metropolitan > Annual household income of $150,000 to $200,000. > Socio-economic status: Student, White collar and professional > Educational attainment: College degree and higher Customer Characteristics and Lifest yle Traits > Attach great impor tance to what they wear. > Would like to be a person who tends to be dif ferent from other people. > Love vintage clothes but couldn’t accept used clothes. > Appreciate ar t and ever y beautiful and delicate thing. > Is attracted toward retro fashion and the European classic furnishing.
target customer profile Primar y Name: Lily Luong Age: 30 Occupation: Fashion Designer, Fashion Blogger, Model, Fashion Magazine Writer. Location: San Francisco
She is a 30 years old successful woman who is not only a fashion designer has her own line but also has many dif ferent working experience in the fashion industr y, and she has annual income around $17,000. She is single, and she has no pressure of earning her family’s living and taking care of a family. She cares about fashion, ar t, music, dreading, and she is willing to pay for them. She has work for 8 years af ter graduating college, meaning she has a regular life and stable career. Since she has no burden of family and earns her own living, she is willing to buy things to reward her hard work. She is a fan of vintage fashion and love ever y thing in the past. Since she is a designer, she always goes to vintage store and flee market to find the inspiration. Her favorite T V series is The Wonder Years and favorite movie is 500 Days With Summer. She cares about quality and detail, and shops at vintage store, flea market and local designer boutique. She enjoys finding unique item. Wearing something dif ferent from others brings her confident and joy. She writes her bloggers and also writes for the Seve teen Magazine, so read fashion magazine, online new, bloggers are her channels of receiving fashion news.
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MERCHANDISE ASSORTMENT 01 merchandise differentiation ETHEL is a boutique, which provides vintage style clothes to her customers. ETHEL’s merchandise dif ferentiations are providing vintage style clothes, carr ying exquisite hand-made accessories, home furnishing, and body care products, and creating a comf y and comfor table shopping environment. The major merchandise dif ferentiation of ETHEL will be we brings back the good shopping experience of the past time to the morden consumers. We will carr y vintage style clothes to the consumers who really like vintage clothes but also care about the condition of the clothes. Detail and quality will be two of the most impor tant things
that ETHEL cares about. ETHEL do not simply pursuing the largest quantity for the lowest price, because we focus on what is the best quality that we can provide to our customers. ETHEL will of fer customers a unique assor tment of products that will be sourced in key US fashion cities and trendy international locations such as Paris, London, Slovakia and Taiwan. Many of our international products will be unavailable in other US cities. The whole shopping experience will be infused with the beautiful boutique environment. MORE descriptions why select the brands you have Why the categories?
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1%
02 planned sales breakout by major category > Apparel: 86% of total sales > Body Care: 1% of total sales > Fabric: 1% of total sales > Game: 1% of total sales > Home Furnishing: 1% of total sales > Jewelr y: 11% of total sales
86%
FABRIC
APPAREL
1%
GAME
1%
BODY CARE
11%
1%
JEWELRY
HOME FURNISHING
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03 merchandise sourcing apparel
fabric
USA 40% Europe 40% Asia 20%
USA 0% Europe 0% Asia 100%
jewelry
game
USA 40% Europe 50% Asia10%
USA 0% Europe 0% Asia 100%
body care
home furnishing
USA 100% Europe 0% Asia 0%
USA 40% Europe 60% Asia 0%
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Monthly Sales by Unit-Apparel Classification
Vendor
SKU
Each COG
Each Retail
Outwear, Jacket and coat
Keepsake
J100 J101 J102 J103 J104 J105 J106 J107 J108 J109 J110 J111 J112 J113 J114 J115
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
52.48 87.48 84.70 120.75 126.00 99.75 235.43 148.75 202.65 208.25 227.15 16.45 63.00 71.40 35.00 42.00
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
149.95 249.95 242.00 345.00 360.00 285.00 672.66 425.00 579.00 595.00 649.00 47.00 180.00 204.00 100.00 120.00
S100 S101 S102 S103 S104 S105 S106 S107
$ $ $ $ $ $ $ $
34.98 34.98 45.48 48.98 66.48 91.00 80.50 98.74
$ $ $ $ $ $ $ $
99.95 99.95 129.95 139.95 189.95 260.00 230.00 282.10
Peter Jensen Erin Fetherston Lover
SLY
Vintage
Bottom-skirts
Keepsake
Summerland Peter Jensen Lover
IMU% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% Total Avg 65% 65% 65% 65% 65% 65% 65% 65%
Tot
tal Units Total COG 60 36 36 36 36 36 17 36 15 15 12 84 60 60 18 18 575 40 40 30 30 30 20 16 16
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
3,148.95 3,149.37 3,049.20 4,347.00 4,536.00 3,591.00 4,002.33 5,355.00 3,039.75 3,123.75 2,725.80 1,381.80 3,780.00 4,284.00 630.00 756.00 50,899.95 5,988.23 1,399.30 1,399.30 1,364.48 1,469.48 1,994.48 1,820.00 1,288.00 1,579.76
Total Retail $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
8,997.00 8,998.20 8,712.00 12,420.00 12,960.00 10,260.00 11,435.22 15,300.00 8,685.00 8,925.00 7,788.00 3,948.00 10,800.00 12,240.00 1,800.00 2,160.00 145,428.42 17,109.23 3,998.00 3,998.00 3,898.50 4,198.50 5,698.50 5,200.00 3,680.00 4,513.60
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 4 2 2 2 2 2 1 2 1 1 1 6 4 4 1 1 36
6 4 4 4 4 4 1 4 2 2 1 8 6 6 2 2 60
4 2 2 2 2 2 1 2 1 1 1 6 4 4 1 1 36
4 2 2 2 2 2 1 2 1 1 1 6 4 4 1 1 36
4 2 2 2 2 2 1 2 0 0 0 6 4 4 1 1 33
4 2 2 2 2 2 1 2 0 0 0 6 4 4 1 1 33
4 2 2 2 2 2 1 2 0 0 0 6 4 4 1 1 33
6 4 4 4 4 4 2 4 2 2 2 8 6 6 2 2 62
6 4 4 4 4 4 2 4 2 2 1 8 6 6 2 2 61
6 4 4 4 4 4 2 4 2 2 2 8 6 6 2 2 62
6 4 4 4 4 4 2 4 2 2 2 8 6 6 2 2 62
6 4 4 4 4 4 2 4 2 2 1 8 6 6 2 2 61
4 4 2 2 2 2 1 2
4 4 2 2 2 2 1 1
2 2 2 2 2 1 2 1
2 2 2 2 2 1 1 1
4 4 2 2 2 2 2 1
2 2 2 2 2 1 1 1
2 2 2 2 2 1 2 1
4 4 4 4 4 2 1 2
4 4 4 4 4 2 1 2
4 4 2 2 2 2 1 1
4 4 4 4 4 2 2 2
4 4 2 2 2 2 1 1
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Lover
SLY
Vintage
Bottom-Pants
Keepsake Summerland Peter Jensen Erin Fetherston Lover SLY
Vintage
Dress
Keepsake
Summerland
S108 S109 S110 S111 S112 S113 S114 S115 S116
$ $ $ $ $ $ $ $ $
103.95 115.50 28.00 31.50 31.50 38.50 40.25 12.25 15.75
$ $ $ $ $ $ $ $ $
297.00 330.00 80.00 90.00 90.00 110.00 115.00 35.00 45.00
P100 P101 P102 P104 P105 P106 P107 P108 P109 P110 P111 P112 P113 P114 P115
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $
27.91 34.30 57.75 120.40 117.72 40.95 107.80 107.80 23.80 33.25 43.05 52.50 57.05 21.00 19.25
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $
79.75 98.00 165.00 344.00 336.33 117.00 308.00 308.00 68.00 95.00 123.00 150.00 163.00 60.00 55.00
D100 D101 D102 D103 D104 D105
$ $ $ $ $ $
41.98 48.98 55.98 59.49 62.98 53.90
$ $ $ $ $ $
119.95 139.95 159.95 169.96 179.95 154.00
65% 65% 65% 65% 65% 65% 65% 65% 65% Total Avg 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% Total Avg 65% 65% 65% 65% 65% 65%
14 12 40 32 34 30 30 18 18 450 56 28 45 15 16 15 17 56 48 30 30 13 17 18 18 422 57 58 55 58 58 58
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
1,455.30 $ 1,386.00 $ 1,120.00 $ 1,008.00 $ 1,071.00 $ 1,155.00 $ 1,207.50 $ 220.50 $ 283.50 $ 19,822.29 $ 2,332.03 $ 1,563.10 $ 960.40 $ 2,598.75 $ 1,806.00 $ 1,883.45 $ 614.25 $ 1,832.60 $ 6,036.80 $ 1,142.40 $ 997.50 $ 1,291.50 $ 682.50 $ 969.85 $ 378.00 $ 346.50 $ 23,103.60 $ 2,887.95 $ 2,393.00 $ 2,840.99 $ 3,079.04 $ 3,450.19 $ 3,652.99 $ 3,126.20 $
4,158.00 3,960.00 3,200.00 2,880.00 3,060.00 3,300.00 3,450.00 630.00 810.00 56,635.10 6,662.95 4,466.00 2,744.00 7,425.00 5,160.00 5,381.28 1,755.00 5,236.00 17,248.00 3,264.00 2,850.00 3,690.00 1,950.00 2,771.00 1,080.00 990.00 66,010.28 8,251.29 6,837.15 8,117.10 8,797.25 9,857.68 10,437.10 8,932.00
1 1 4 2 4 2 2 1 1 37
1 1 4 2 2 2 2 2 2 36
1 1 2 4 4 2 2 1 1 32
1 1 2 2 2 2 2 1 1 27
1 1 4 4 4 2 2 1 1 39
1 1 2 2 2 2 2 1 1 27
1 1 2 4 4 2 2 1 1 32
1 1 4 2 2 4 4 2 2 47
2 1 4 2 2 4 4 2 2 48
1 1 4 2 2 2 2 2 2 36
2 1 4 4 4 4 4 2 2 53
1 1 4 2 2 2 2 2 2 36
4 2 3 1 1 1 2 4 3 2 2 1 2 1 1 30
6 2 3 1 2 1 1 4 3 2 2 1 1 2 2 33
4 2 3 2 1 1 2 4 6 2 2 1 2 1 1 34
4 2 3 1 1 1 1 4 3 2 2 1 1 1 1 28
4 2 3 1 1 1 1 4 3 2 2 1 1 1 1 28
4 2 3 1 1 1 1 4 3 2 4 1 1 1 1 30
4 2 3 1 1 1 1 4 3 2 2 1 1 1 1 28
4 2 3 1 1 1 1 4 3 2 2 1 1 2 2 30
6 4 3 2 2 2 2 8 6 4 2 1 2 2 2 48
4 4 6 1 2 2 2 4 6 2 4 1 2 2 2 44
8 2 6 2 2 1 2 8 3 4 2 2 2 2 2 48
4 2 6 1 1 2 1 4 6 4 4 1 1 2 2 41
2 4 2 4 4 3
4 4 4 4 4 4
4 4 4 4 4 4
6 6 6 6 6 6
4 4 4 4 4 4
4 4 4 4 4 4
4 4 4 4 4 4
2 1 3 3 3 3
8 8 6 8 6 8
8 8 8 8 8 8
8 8 8 6 8 8
3 3 2 3 3 2 p . 0 8 6 / 0 87
Summerland
Peter Jensen
Erin Fetherston
SLY
Vintage
Top
Keepsake
Summerland
Peter Jensen
D106 D107 D108 D109 D110 D111 D112 D113 D114 D115 D116 D117 D119 D120 D121 D122 D123 D124 D125 D126 D127 D128
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
96.25 129.15 161.00 99.40 114.53 149.80 204.40 103.25 113.75 131.25 148.75 177.10 19.60 23.80 28.70 33.25 35.70 38.50 40.60 45.50 26.25 33.25
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
275.00 369.00 460.00 284.00 327.24 428.00 584.00 295.00 325.00 375.00 425.00 506.00 56.00 68.00 82.00 95.00 102.00 110.00 116.00 130.00 75.00 95.00
T100 T101 T102 T103 T104 T105 T106 T107 T108 T109
$ $ $ $ $ $ $ $ $ $
24.48 27.98 31.48 34.98 43.40 53.90 58.80 62.30 28.35 73.50
$ $ $ $ $ $ $ $ $ $
69.95 79.95 89.95 99.95 124.00 154.00 168.00 178.00 81.00 210.00
65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% Total Avg 65% 65% 65% 65% 65% 65% 65% 65% 65% 65%
58 15 14 15 14 16 15 41 28 16 18 18 60 58 57 58 60 58 56 58 18 18 1113 72 70 38 33 43 33 72 70 43 18
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
5,582.50 1,937.25 2,254.00 1,491.00 1,603.48 2,396.80 3,066.00 4,233.25 3,185.00 2,100.00 2,677.50 3,187.80 1,176.00 1,380.40 1,635.90 1,928.50 2,142.00 2,233.00 2,273.60 2,639.00 472.50 598.50 68,736.37 2,454.87 1,762.74 1,958.78 1,196.34 1,154.42 1,866.20 1,778.70 4,233.60 4,361.00 1,219.05 1,323.00
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
15,950.00 5,535.00 6,440.00 4,260.00 4,581.36 6,848.00 8,760.00 12,095.00 9,100.00 6,000.00 7,650.00 9,108.00 3,360.00 3,944.00 4,674.00 5,510.00 6,120.00 6,380.00 6,496.00 7,540.00 1,350.00 1,710.00 196,389.64 7,013.92 5,036.40 5,596.50 3,418.10 3,298.35 5,332.00 5,082.00 12,096.00 12,460.00 3,483.00 3,780.00
4 1 1 1 1 2 1 3 2 1 1 1 4 4 2 4 4 4 2 4 1 1 68
4 1 1 1 1 1 1 3 2 1 1 1 4 4 4 4 4 4 4 4 2 2 78
4 1 1 1 1 1 1 3 2 1 1 2 4 4 4 4 4 4 4 4 1 1 77
6 1 1 1 1 1 1 3 2 1 1 1 6 6 6 6 6 6 6 6 1 1 106
4 1 1 2 1 1 2 3 2 2 1 1 4 4 4 4 4 4 4 4 1 1 79
4 1 1 1 1 2 1 4 2 1 1 1 4 4 4 4 4 4 4 4 1 1 78
4 1 1 1 1 1 1 3 2 1 1 1 4 4 4 4 4 4 4 4 1 1 76
1 2 1 1 1 2 1 3 2 2 1 2 3 3 2 3 3 1 3 3 2 2 59
8 1 1 1 1 1 1 3 2 1 3 2 8 8 8 6 8 8 6 8 2 2 133
8 2 2 2 2 1 2 6 4 2 3 2 8 8 8 8 8 8 8 8 2 2 152
8 1 1 2 1 2 2 6 4 1 2 2 8 6 8 8 8 8 8 6 2 2 142
3 2 2 1 2 1 1 1 2 2 2 2 3 3 3 3 3 3 3 3 2 2 65
4 4 2 2 3 2 4 4 3 2
6 6 3 3 4 3 6 6 4 1
6 6 3 3 4 3 6 6 4 2
8 6 4 2 4 2 8 6 4 2
6 6 4 2 4 2 6 6 4 1
6 6 4 2 4 2 6 6 4 1
4 4 3 2 3 2 4 4 3 1
4 4 2 2 2 3 4 4 2 1
8 8 3 3 3 4 8 8 3 1
8 8 4 4 4 4 8 8 4 2
8 8 4 6 6 4 8 8 6 3
4 4 2 2 2 2 4 4 2 1
p . 0 9 0 / 0 91
Peter Jensen
Erin Fetherston Lover SLY
Vintage
Sweater
Peter Jensen
Lover SLY
Vintage
Tatol
T110 T111 T112 T113 T114 T115 T116 T117 T118 T119 T120 T121 T122 T123 T124
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $
86.10 111.30 155.75 52.50 113.75 56.00 126.00 16.80 21.00 26.25 30.80 32.55 40.25 12.25 8.75
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $
246.00 318.00 445.00 150.00 325.00 160.00 360.00 48.00 60.00 75.00 88.00 93.00 115.00 35.00 25.00
W100 W101 W102 W103 W104 W105 W106 W107 W108 W109 W110 W111
$ $ $ $ $ $ $ $ $ $ $ $
99.75 120.40 117.60 139.65 115.50 73.50 80.50 66.50 63.00 84.00 21.00 19.25
$ $ $ $ $ $ $ $ $ $ $ $
285.00 344.00 336.00 399.00 330.00 210.00 230.00 190.00 180.00 240.00 60.00 55.00
$
8,211.10 $
23,460.29
65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% Total Avg 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% Total Avg
33 18 17 70 43 18 70 38 33 43 33 72 70 18 18 1086 13 11 13 13 14 24 14 50 50 24 15 15 256
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
3902 $
2,841.30 2,003.40 2,647.75 3,675.00 4,891.25 1,008.00 8,820.00 638.40 693.00 1,128.75 1,016.40 2,343.60 2,817.50 220.50 157.50 55,756.17 2,230.25 1,296.75 1,324.40 1,528.80 1,815.45 1,617.00 1,764.00 1,127.00 3,325.00 3,150.00 2,016.00 315.00 288.75 19,568.15 1,630.68
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
8,118.00 5,724.00 7,565.00 10,500.00 13,975.00 2,880.00 25,200.00 1,824.00 1,980.00 3,225.00 2,904.00 6,696.00 8,050.00 630.00 450.00 159,303.35 6,372.13 3,705.00 3,784.00 4,368.00 5,187.00 4,620.00 5,040.00 3,220.00 9,500.00 9,000.00 5,760.00 900.00 825.00 55,909.00 4,659.08
237,886.53 $
679,675.79
2 2 1 4 3 2 4 2 2 3 2 4 4 1 1 67
3 2 2 6 4 1 6 3 3 4 3 6 6 2 2 95
3 2 2 6 4 2 6 3 3 4 3 6 6 1 1 95
2 1 1 6 4 2 6 4 2 4 2 8 6 1 1 96
2 1 1 6 4 1 6 4 2 4 2 6 6 1 1 88
2 1 1 6 4 1 6 4 2 4 2 6 6 1 1 88
2 1 1 4 3 1 4 3 2 3 2 4 4 1 1 66
3 1 2 4 2 1 4 2 2 2 3 4 4 2 2 66
4 1 1 8 3 1 8 3 3 3 4 8 8 2 2 108
4 2 1 8 4 2 8 4 4 4 4 8 8 2 2 119
4 3 3 8 6 3 8 4 6 6 4 8 8 2 2 136
2 1 1 4 2 1 4 2 2 2 2 4 4 2 2 62
1 1 1 1 2 2 1 4 4 2 1 1 21
2 1 2 2 1 4 2 6 6 4 1 1 32
1 1 1 1 1 2 1 4 4 2 1 1 20
1 1 1 1 1 2 1 4 4 2 1 1 20
0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0
1 1 1 1 1 3 1 4 4 3 1 1 22
2 1 2 2 2 4 2 6 6 4 3 3 37
1 1 1 2 2 2 1 8 8 2 2 2 32
2 3 3 2 3 3 3 8 8 3 3 3 44
2 1 1 1 1 2 2 6 6 2 2 2 28
259
334
294
313
235 286
435
445
485
293
267 256
p.092 / 093
Monthly Sales by Unit-Accessories and Other Classification
Vendor
Body care product
Sabon
Marvis toothpaste
SKU B100 B101 B102 B103 B104 B105 B106 B107 B108
Each COG $ 10.50 $ 9.10 $ 6.65 $ 4.55 $ 6.65 $ 4.90 $ 3.85 $ 3.85 $ 3.85
Fabric
HAKKA
F100 F101 F102 F104 F105
$ $ $ $ $
4.20 4.20 4.20 4.20 4.20
Game
Mosaichck
G100
$
40.25
Home Furnishiong
Mini Memory Worlds
H100 H101 H102 H103 H104 H105 H106 H107
$ $ $ $ $ $ $ $
29.75 15.75 14.00 4.90 4.90 4.90 11.90 3.50
Platinum petals glassware
Sabon Crafty pagan designs
Each Retail IMU% $ 30.00 65% $ 26.00 65% $ 19.00 65% $ 13.00 65% $ 19.00 65% $ 14.00 65% $ 11.00 65% $ 11.00 65% $ 11.00 65% Total Avg $ 12.00 65% $ 12.00 65% $ 12.00 65% $ 12.00 65% $ 12.00 65% Total Avg $ 115.00 65% Total Avg $ 85.00 65% $ 45.00 65% $ 40.00 65% $ 14.00 65% $ 14.00 65% $ 14.00 65% $ 34.00 65% $ 10.00 65%
FEB MAR AP 2 3 3 3 2 3 2 3 1 3 2 2 2 2 2 2 2 2 18 23 20 20 10 10 10 70
20 20 10 10 10 70
1 1
2 2
1 1 1 1 2 1 2 4
1 1 1 1 1 1 2 4
PR MAY JUN JUL AUG SEP OCT NOV DEC JAN Total Unit 6 3 6 8 1 46 4 6 4 4 1 6 3 6 8 1 46 4 6 4 4 1 6 2 6 8 1 43 2 6 4 4 1 6 2 6 8 1 43 2 6 4 4 1 6 2 6 8 1 45 4 6 4 4 1 3 2 4 5 3 30 2 3 2 2 2 3 2 4 5 3 30 2 3 2 2 2 3 2 4 5 3 30 2 3 2 2 2 3 2 4 5 3 30 2 3 2 2 2 46 60 17 343 24 42 28 28 13 42 20 10 10 10 10 10 50
10 10 10 10 10 50
20 20 10 10 10 70
10 10 10 10 10 50
10 10 10 10 10 50
20 20 20 20 10 90
20 20 20 20 10 90
20 20 10 10 10 70
20 20 20 20 10 90
20 20 10 10 10 70
180 180 140 140 110 750
2 2
2 2
2 2
2 2
2 2
2 2
1 1
4 4
4 4
1 1
24 24
1 1 1 1 1 1 1 4
1 1 1 1 1 1 1 4
1 1 2 1 1 2 2 4
1 1 1 1 2 1 2 4
1 1 1 1 1 1 2 4
1 2 1 1 1 2 1 4
2 1 1 1 1 1 1 6
2 2 2 2 2 1 2 6
2 1 1 2 1 2 2 6
1 2 2 1 2 1 1 2
14 14 14 13 14 14 17 48
p.094 / 095
Crafty pagan designs
The Brick Lane
Accessory
DIVINE swwtness's
Ruth Tomlinson
Emma Cassi
Thislk Mosaichick Riri Fisch
Tatol
H108 H109 H110 H111 H112
$ $ $ $ $
3.15 7.35 3.50 4.55 7.00
$ $ $ $ $
9.00 21.00 10.00 13.00 20.00
T100 T101 T102 T103 T104 T105 T106 T107 T108 T109 T110 T111 T112 T113 T114 T115 T116 T117 T119 T121 T122
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
17.50 17.50 10.50 108.50 313.25 217.00 87.50 38.50 54.25 10.50 10.50 17.50 7.00 7.00 7.00 21.00 38.50 21.00 21.00 21.00 22.75
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
50.00 50.00 30.00 310.00 895.00 620.00 250.00 110.00 155.00 30.00 30.00 50.00 20.00 20.00 20.00 60.00 110.00 60.00 60.00 60.00 65.00
$
1,299.55 $
3,713.00
65% 65% 65% 65% 65% Total Avg 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% Total Avg
4 1 1 2 1 22
4 1 1 1 1 20
4 4 2 1 0 0 1 4 3 4 2 4 1 4 3 2 4 2 3 4 4 56
6 6 3 1 1 1 1 6 4 6 3 6 2 6 4 1 6 3 4 6 6 82
167
197 1
4 1 1 1 1 19
4 1 1 1 1 19
4 2 1 1 2 24
4 1 1 2 1 22
4 1 1 1 1 20
4 1 1 2 1 22
6 1 1 1 1 24
6 6 3 1 0 1 1 6 4 6 3 6 2 6 4 2 6 3 4 6 6 82
8 6 4 1 1 1 2 6 4 6 2 6 1 6 4 2 6 4 4 8 6 88
6 6 4 1 0 1 1 6 4 6 2 6 1 6 4 1 6 4 4 6 6 81
6 6 4 1 1 1 1 6 4 6 2 6 1 6 4 1 6 4 4 6 6 82
4 4 3 1 0 1 2 4 3 4 2 4 1 4 3 1 4 3 3 4 4 59
4 4 2 1 1 1 1 4 2 4 3 4 2 4 2 1 4 2 2 4 4 56
8 8 3 1 0 1 1 8 3 8 4 8 1 8 3 1 8 3 3 8 8 96
177
201
205 184
144 212 231
6 2 2 1 2 32
6 2 1 2 2 30
2 1 2 1 1 19
48 14 13 14 14 251
8 8 8 8 4 4 2 2 1 1 2 2 3 3 8 8 4 6 8 8 4 4 8 8 1 3 8 8 4 6 2 3 8 8 4 4 4 6 8 8 8 8 107 116
4 4 2 1 0 1 1 4 2 4 2 4 1 4 2 1 4 2 2 4 4 53
68 66 36 13 6 13 17 66 40 66 31 66 16 66 40 16 66 36 40 68 66 902
259 300 160
2270
p.096 / 097
apperal price range
$800.00 $672.66
$700.00
$584.00
$600.00 $500.00
$445.00 $399.00
$400.00
$344.00
$330.00 $300.00 $200.00 $100.00
$47.00
$35.00
$56.00
$35.00
$55.00
$35.00
$-‐ J111
J106
Outwear, Jacket and coat
S115
S109
BoCom-‐skirts
S115
P104
BoCom-‐Pants
D119
D112
Dress
T123
T112 Top
W111
W103
Sweater
accessory and other good price range
$1,000.00 $895.00
$900.00 $800.00 $700.00 $600.00 $500.00 $400.00 $300.00 $200.00 $115.00 $100.00 $11.00
$30.00
$12.00
$12.00
F100
F101
$115.00
$85.00 $20.00
$9.00
$-‐ B106
B100
Body Care Product
Fabric
G100 Game
H108
H100
Home Furnishiong
T112
T104
Accessory
p.098 / 099
cash flow forecast Classification Apperal Body care product Fabric Game Home Furnishiong Accessory
Unit 3146 343 750 24 251 902
TOTAL COG Sls $ 214,314.52 $ 612,186.19 $ 2,286.20 $ 6,532.00 $ 3,444.00 $ 9,840.00 $ 1,086.75 $ 2,875.00 $ 2,021.95 $ 5,777.00 $ 26,801.25 $ 76,575.00
Home Furnishing 1% Fabric 1%
Game 1%
Accessory 11%
Body Care Product 1%
Apparel 11%
p .10 0 / 101
04 vendor informationw
Keepsake Keepsake is a new Australian label, which takes its inspiration from couture and of fering it to consumers in a wearable and af fordable manner. It has already be seen on celebrities like Kour tney Kardashian, Annalynne McCord, Giuliana Rancic and now even Nicole Richie. The Keepsake collection is fresh, young and per fect when you need an outfit that is able to take you from day to night in a swif t transformation. The designs are flir ty, feminine and fun, yet sophisticated. They demonstrate a sense of luxur y while adding a little bit of edge through cut-outs and see-through lace. Keepsake is stocked in boutiques throughout Australia as well as overseas and online.
Keepsake is for young women who are always busy and to whom a new outfit for ever y occasion is an essential. Taking inspiration from couture with a focus on wear-ability, bringing luxe designs into your ever yday lives and closets. With a flir tatious and feminine flavour, the outfits reflect that fun, sophisticated style which is being embodied by so many fashion for ward young women right now. Keepsake provides accessible, glamorous, edgy pieces that are bound to make a statement.
p .10 2 / 10 3
Erin Fetherston Born and raised in the San Francisco Bay Area, designer Erin Fetherston graduated from UC Berkeley before attending Parson’s School of Design in New York. In Januar y 2005, she first presented her eponymous label during the Paris Haute Couture Shows.[1] From its debut, the collection established Fetherston’s signature feminine, whimsical and romantic sensibility, earning the brand a devoted following of press and celebrities. In 2007, Fetherston moved to New York City where she has since shown her ready-to-wear collection during New York City Fashion Week. Fetherston is also known for her multi-media projects, creating shor t films and photographic works in tandem with famed photographer Ellen
Von Unwer th featuring Kirsten Dunst, Zooey Deschanel and Karen Elson. In November 2007, her limited-time discount line debuted at the nationwide retailer Target. [2] Among her honors, Fetherston was a recipient of the 2007 Ecco Domani Fashion Foundation Award, a finalist for the 2007 CFDA / Vogue Fashion Fund, and in 2009 was inducted as a member of the CFDA / Vogue (magazine) Fashion Fund Award.[3] In April of 2010, Fetherston was named as guest designer and creative consultant for the irreverent lifestyle brand Juicy Couture. The Erin Fetherston collection can currently be found in luxur y boutiques and depar tment stores around the world, as well as w w w.erinfetherston.com.
p .10 4 / 10 5
Lover, the Label Since its inception in 2001, Susien Chong and Nic Briand have taken the Lover label and firmly established it as an influential brand of international standard. The label has achieved enviable coverage in publications such as US and UK Vogue, Lula, Nylon, Dazed & Confused, W WD, Harpers Bazaar and Russh. Chong graduated with a Bachelor of Design from Sydney’s prestigious University of Technology, and spent three and a half years as design assistant at local label Zimmermann. Briand graduated with a Bachelor of Fine Ar ts from the University of New South Wales and spent several years creating various brand campaigns, graphics and textile prints for leading fashion and youth lifestyle clients. Self-described as “same album, dif ferent songs,” the couple who met in 1996 have taken their talents in fashion design and graphic design, mixed with their individual tastes - one for romantic and ethereal the other for loud and irreverent - and woven them together to create a label that has remained true to its signature style and ideals from day one.
p10 6 / 10 7
Peter Jensen Peter Jensen is a Scandinavian fair y tale of the Kingdom of Denmark, designer, settled in London. Peter Jensen humorous eccentric design style, full of whimsical childlike, only to see Peter Jensen Brand Logo, a cute cute rabbit, you will like falling in love Lisi’s Wonderland. Peter Jensen’s Women of ten make people feel uncer tain and unpredictable, people think of naughty fair y tale. Peter Jensen youth received a lot of professional training, including embroider y and printing design, so his ladies are always full of interesting original. Since 2001, Peter Jensen has been running in London Fashion Week show, but in March 2010, Peter Jensen was the first time will show games moved to New York Milk Studios, designers determined British-style design of most use to conquer the U.S. market. Peter Jensen 2010 Winter inspiration from the old field show the film “Miss Jane Brody’s youth” ( The Prime of Miss Jean Brodie), Peter Jensen to the 30s The British style onto the T station on campus, the Scottish Plaid cashmere, lanterns shor ts, He Yebian in the heels, the girls mature female × Loli mixture of both Girly and cute little boy has little sense of its head, and The (Peter Jensen) in the United States hot on the fashion shopping site urbanoutfitters star t selling more shows its commercial success.
p .10 8 / 10 9
SLY
Sly, in English sl
SLY is selling on
Journal of Wome
Japanese Wome worse Oh!). SLY
SLY designers U to assistant des has 18 stores in
little wild. SLY p
wardrobe, Yiyi S
who must pass t
ly, mischievous, and Dances of eye-meaning, in fact, signif ying “SLY” clothing brand style.
ne of Japan’s 109 big, “ViVi” “JJ” “Pink y” “Ray” “Mina” SLY other brand on the Japanese
en of ten do recommend, therefore, we believe many already know or heard of MM SLY this
en brand (although some of MM will “SLY” error as Yves Saint Laurent’s “YSL”, in fact much is Moussy’s sister line, texture better, and not only stores in Japan, in Italy there are retail.
Ueda Mizuki (み Ueda display ki) originally Moussy salesman, did two years was promoted igner, and then she opened SLY brand, and then from Moussy independent shop, and now Japan SLY . SLY’s Yiyi design some ver y interesting, sweet and spicy road to go, some
popular in Japan is a super brand, fashionable Japanese girls who will have a few pieces of
SLY home from buying. Shibuya 109 in the most famous buildings in the SLY store is girls
through the shop.
p .110 / 111
MARKETING PLAN retail Since ETHEL is a store for people who seek high quality classic fashion and self confidence, we will have a group of specific loyal customers, female from the ages 25~45. Regardless of income, interests or ages, ETHEL will meet the needs of her target customers and fit into the San Francisco lifestyles. The products of ETHEL are classic fashion oriented and full of diversity of merchandise, and price level. • Merchandise: All categories of lifestyle products will be presented to our customers. ETHEL will be the vintage style boutique in San Francisco.
• Price Level: Diversity from $9~ $895 • Taste: For the clothing, the product of Ethel will be classic retro style. We will let our customers have more choice of clothes from dif ferent time periods. For the jewelr y, home furnishings, body care and other item, ETHEL will bring the products from dif ferent countries, so the taste of them will be ver y diverse. The product will represent the culture of the countr y. ETHEL will provide the shopping experience so that our customers can experience dif ferent cultures in the store.
01 brand identification If ETHEL were a lady, she will be an unruly, rebellious and elegant lady who is independent, and have a strong personality. She loves to enjoy and explore life. Her style is urban and retro. Simple and dignified clothing is her favorite. ETHEL doesn’t rigidly adhere to the brand or design. We gets together the world’s best products such as hand craf t accessories, home furnishings, found objects and an array of gif ts and decorative items. We will let our customers experience a whole new world and dif ferent cultures and dif ferent countries when they are visiting ETHEL. Fur thermore, the comfor table and beautiful environment is also the thing that we want to provide to our customs. We want our customs to be 100% rela xed and enjoy the shopping experience in ETHEL, so the environment becomes a ver y impor tant element. We will create a environment that is as comfor table as home and as beautiful as an old castle. It is not only pretty but also completes our customers’ fantasy of a dream boutique. ETHEL is the intersection of vintage and modern needs. The concept of ETHEL is providing vintage style clothing to our customers who love vintage clothes but also customers who are concerned about the quality and condition. Unlike fast fashion product, detail and quality are what we are proud of. The world is rife with fast
fashion, which is like fast food: it’s cheap, addictive and unsustainable. Based on A Cambridge University study, in 2006, people were buying a third more clothes than they were in 2002. It seems like a good thing to the fashion industr y, because people buy more than before. In fact, it doesn’t make the fashion industr y better. Brands began competing against each other for market share by introducing more lines per year at lower costs. It naturally has led to pressure on the supply chain. Because factories are under buyers pressure, they have to deliver products with ever-shor ter lead time. Most factories just don’t have the tools and exper tise to manage this ef fectively, so they put the pressure on the workers. The large quantity of products that are produced in a shor t lead time can not be quality at the same time. Also, fast fashion is bad for our environment. People were buying more clothes but at the same time they were producing more trash. Because of fast fashion, popular fashion became cheap and replaceable. Many people don’t consider one pice of clothes as a thing that they can treasure anymore. ETHEL will be defined as “the mix-culture vintage style boutique” based in San Francisco. We of fer dedicated and high quality apparel and accessories selected with an eye for craf tsmanship. Our product assor tment will enter tain our
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02 strategy Place Strategy: At the first year, ETHEL will star t in San Francisco which is where ETHEL company located. The store that we are chosen are ver y impor tant in terms of the personality of the store and their own target market have to be match with ETHEL’s concept. The locations for the store are mostly in San Francisco where stylish people usually hang out such as Union Square, Height, Fillmore, Mission and Castro areas. Then the third year, ETHEL will go nationally into Los Angels and open the second retail store. Also find other local retail store in L A to cooperate. Promotion Strategy: The objectives of ETHEL’s marketing strategy are to build public awareness and to develop and cultivate the base of loyal customers. Secret Stash will be introduced with adver tisements such as magzine, newspaper, popular websites and community boards. We will hold a grand opening event in the store. This will not only create marketing buzz but also let our customers to become better acquainted with the store by face-to-face communication. Besides, we will of fer ar t galler y and unanticipated events to bring customers back to our store. Price Strategy: Our target customers are females who desire to become fashionable. Some of them do not worr y about the budget and others do. Therefore, the price point of fashion merchandise is from $35.00~ $672.66 and the novelty’s price point is from $9- $895.00. This strategy can ensure each customer’s af fordability.
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03 promotional activities Grand Opening promotion: During the first week of store opening, we will of fer a 10% discount. People who sign up to receive our online mailing list will receive a $20 coupon. Customer Telling: We will have a customer book that has our customers’ information such as size, bir thday, age, contact information, and what style or brand the customer likes. Customers are able to attend members only preview sales, trunk shows, and special events; receive the latest updates on new products. Rewards Program: We will of fer a rewards program to customers who spend $1,000 at ETHEL. Once our customers spend this amount, they will receive a discount coupon for $100. Free Tailoring: If the product that our customer purchases does not fit per fectly and she wants the clothes to be tailored , we will of fer her tailoring for free.
Self Promotion Working closely with customers to build lasting relationships is impor tant in developing loyal customers. Personal selling will provide a high degree of personal attention. The sales staf f will be trained to ma ximize each customer’s purchase potential through suggestive selling. The twoway nature of the sales process allows the sales team to respond directly and promptly to customer questions and concerns. We will provide sales staf f with a variety of per formance incentives and bonuses. Our boutique will dif ferentiate ourselves from large companies by building exceptional customer relationships. Publicit y Magazines: Luck y, Vogue, Elle, 7x7, A AU press, SOMA, San Francisco Magazine Website adver tising: Daily Candy, fillmorestreetsf.com, sfgate.com, SF Station, SFweekly.com Press kit: Our press kit will include an executive bio, letter of introduction and product brochure. The press kit will be sent to editors of major media, tourist centers, Academy of Ar t University, and hotels .
Special Events Store opening par ty: The goal of this grand opening par ty is to let people know what ETHEL is, and what Ethel can provide to our customers. For the par ty, we will create a environment, which makes people feel they are having af ternoon tea in Paris. People can rela x and fall in love with Ethel. Inside of the store, there is an area we will set up for a candy bar, where customers can take candy home as gif ts. The par ty will be chic, romantic, and rela xed. Outside of the store, there will be a cafe area, where our customers and guests can sit if they don’t want to stand all the time. The music of accordion is the sound of France. During the par ty, we will hire a accordionist to create the atmosphere of France. Before the par ty, we will send the invitation to Magazine editors, bloggers, friends and our neighbors. Trunk show in store: We will host a trunk show and pre sale event ever y season to introduce new collections. We will invite customers to attend a special preview of our latest styles. Refreshments will be ser ved, and attendees will receive a 20% discount on merchandise purchased at the event.
Future Grow th Plans: 1st year: ETHEL will focus on current merchandise. 2nd year: ETHEL will keep focusing on current merchandises and build the online store. 3rd year: ETHEL will impor t more brands of dif ferent place based on 2-year sales analysis. 4th year: ETHEL will get feedback from customers about which countr y’s or designer’s brands they want to purchase at my store. 5th year: ETHEL will look star t to look for franchise par tners to extend the brand into other par ts of California. ETHEL will also look into the viability of opening a ETHEL in Taiwan.
Ar t galler y par ty: San Francisco is an ar ty city where there are lots of talented ar tists and ar t students. ETHEL will host an ar t galler y par ty in our store twice a month as a galler y, and let these ar tist have a place to show her/his works to the public.
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EVENT SCHEDULE Month
Activities
January
Produce and distribute press kit
(Pre-opening)
Create and sent invitation for Grand Opening Party Prepare for Grand Opening Party Grand Opening Party Feb. 3
February
Valentine’s day event Monthly promotional event Monthly art gallery party
March
Selected merchandise promotion Monthly art gallery party Private Spring/Summer shopping parties.
April
Cherry Blossom Festival Sale 4/11-19. All Asia product 10% off In-store trunk show, member and friends welcome! Monthly art gallery party New collection per sale
May
Mother’s day sale Monthly art gallery party Special gift with any purchase
June
Spring sale monthly art gallery party Fillmore Jazz Festival Sale 7/4,5. Purchase over $300 get $30 back.
July
July
In-store trunk show, member and friends welcome! Monthly art gallery party Summer dress night party
August
Monthly art gallery party Slut-Walk party San Francisco Fashion Week- in store fashion show
September
Summer sale Monthly art gallery party Personal styling event
October
Monthly art gallery party New collection pre sale Fillmore Street Holiday Lighting Party
November
Thanksgiving sale Monthly art gallery party ETHEL Christmas Party Annual stockroom sale
December
Late night shopping on Fillmore Holiday sale Monthly art gallery party
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Market Budget: Start Up/ Year 1 ITEM Flyers, Brochures Opening Events
Est. Cost $350.00 $2,500.00
Websites Placement Online Searches (yearly)
$100.00
Advertisement ‐ websites
$120.00
Advertisement‐ magazine
$2,000.00
Mailing Total Start‐up
$150.00 $5,220.00
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04 identity & package logo
business card
tag & lable
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packaging
package box
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05 retail environment floor plan
ground floor
second floor
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3 D R A N D E R I NG
front view
First view
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3 D R A N D E R I NG
First dispaly area
First dispaly area
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3 D R A N D E R I NG
CASHER
dispaly area
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3 D R A N D E R I NG
ground floor
fitting room
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3 D R A N D E R I NG
fitting room
inside of fitting room
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3 D R A N D E R I NG
open space of roof
second floor
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3 D R A N D E R I NG
open space of roof
office
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06 staff schedule
Column1
Column2
ETHEL will be three people to work in the store. Two full time and two Par t time. Full time employees take two days of f per week and par t time employee work 24 hours per week. the schedule will be as follow:
Column3
Column4
Column5
TUE
WED
THU
FRI
SAT
SUN
Time 11:00 12:00 13:00
AFG AFG AFG AFG
ABG ABG ABG ABG
AC ACE ACE ACE
ABG ABG ABG ABG
ABG ABG ABG ABG
BCF BCF BCF BCF
14:00 15:00 16:00 17:00 18:00 19:00 20:00
AFG ADF ACD ACD ACD CD CD
ABG ABE ABE ABE ABE BE BE
ACE ACE ACE ACE ACE CE CE
ABG ABEG ABEG ABEG ABEG ABEG BEF
ABG ABCG ABCG ABCG ACDG CDE CDE
BCF BCF BCF BCF BCF BCF BCF
21:00 22:00
CD
BE
CE
BEF BE
CDE CDE
BCF
MON
Column6
Column7
Column8
Full Time Employee:
Par t Time Employee:
A- General Manager Day of fs: Monday. Sunday 40 hrs/week $26/hr $4160
D- Par t Time Sales Associate 24 Hours per week $12/hr $1152/month
B- Assistant Store Manager Day of fs: Wednesday, Friday 40 hrs/week $20/hr $3200/month C- Full Time Sales Associate Day of fs: Monday, Wednesday, Friday 40 hrs/week $14/hr $2240/month
E- Par t Time Sales Associate 24 Hours per week $12/hr $1152/month G- Par t Time Sales Associate 24 Hours per week $12/hr $1152/month
F- F ull Time Sales Associate Day of fs: Wednesday 40 hr/week $14/hr $2240/month
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FINANCAIL PLAN Based upon our projected needs in order to begin our business, the total cost of funds that we will need to launch will be $182,712.00, and the monthly depreciation expense will be 1,038.17. For the clothing merchandise, we are going to work with 5 vendors, which are Keepsake, Summerland, Peter Jensen, Erin Fetherston, Lover, and SLY. The rationale for our vendor selection is what we believe to be the intrinsic value of each of these brands. Our boutique is going to focus on female apparel for our target customer with accessories and novelty items all from London, Australia, Japan, and US. There are five categories that we will purchase for our initial assor tment: sweaters, jackets and dresses, bottoms consisting of shor ts, pants and skir ts, accessories and dĂŠcor or novelty items. Average Average Average Average Average
units sold/per day: 17.4 units sold/per month: 451.3 units sold/per hr: 1.45 Sls sold/per day: $2,302.53 Sls sold/per month: $59,482.10
start up
Item
Detail
Technology and Phones Selling Floor and Backstock Fixtures Leasehold Improvements (Material & Labor) Rent Deposit Wages and Salaries Marketing Startup Opening Inventory Other Start Up Expenses Contingency Reserve Working Capital
Cash Register, F Floor Fixtures/Sh Flooring, Paint, E 3 Months Rent D 3 Months Accordionist, foo Cost BOM$ Inve Permits, Insuran Extra Cash for U Cash Needed in
Total
Startup Capital Spending Plan and Monthly Depreciation Expense
Fax/Copier, Printer, PC, Phones,Software helves, Display Tables, Jewelry Cases Electrical, Light Fixtures, Fitting Rooms, Doors, Signage, Awning & Labor Deposit
od and drink, equipment, flowers, advertising entory nce, Utility Deposits, Supplies Unforeseen Expenses and Repairs n first months to keep bank funds positive
$ Amount $2,290.00 $30,000.00 $30,000.00 $10,800.00 $45,888.00 $5,220.00 $38,514.00 $5,000.00 $5,000.00 $10,000.00 $182,712.00
Depreciate ?
# Months of Useful Monthly Depreciation Life Expense
Yes Yes Yes No No No No No No No
60 60 60 n/a
$38.17 $500.00 $500.00
n/a n/a n/a n/a $1,038.17
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Monthly Sales by Dollar-Apparel FEB Classification Vendor Outwear, Jacket and coat Keepsake
Peter Jensen Erin Fetherston Lover
SLY
Vintage
Bottom-skirts
Keepsake
Summerland Peter Jensen Lover
SLY
Vintage
SKU J100 J101 J104 J105 J106 J107 J108 J109 J110 J111 J112 J113 J114 J115
S100 S101 S102 S104 S105 S106 S107 S108 S109 S110 S112 S114 S115 S116
Each COG $52.48 $87.48 $126.00 $99.75 $235.43 $148.75 $202.65 $208.25 $227.15 $16.45 $63.00 $71.40 $35.00 $42.00
$34.98 $34.98 $45.48 $66.48 $91.00 $80.50 $98.74 $103.95 $115.50 $28.00 $31.50 $40.25 $12.25 $15.75
Each Retail $149.95 $249.95 $360.00 $285.00 $672.66 $425.00 $579.00 $595.00 $649.00 $47.00 $180.00 $204.00 $100.00 $120.00
$99.95 $99.95 $129.95 $189.95 $260.00 $230.00 $282.10 $297.00 $330.00 $80.00 $90.00 $115.00 $35.00 $45.00
IMU% Unit 65% 4 65% 2 65% 2 65% 2 65% 1 65% 2 65% 1 65% 1 65% 1 65% 6 65% 4 65% 4 65% 1 65% 1 Total 32 Avg 65% 4 65% 4 65% 2 65% 2 65% 2 65% 1 65% 2 65% 1 65% 1 65% 4 65% 4 65% 2 65% 1 65% 1 Total 31 Avg
MAR COG $209.93 $174.97 $252.00 $199.50 $235.43 $297.50 $202.65 $208.25 $227.15 $98.70 $252.00 $285.60 $35.00 $42.00 $2,720.68 $194.33 $139.93 $139.93 $90.97 $132.97 $182.00 $80.50 $197.47 $103.95 $115.50 $112.00 $126.00 $80.50 $12.25 $15.75 $1,529.71 $109.27
Retail Unit $599.80 6 4 $499.90 4 $720.00 4 $570.00 1 $672.66 4 $850.00 2 $579.00 2 $595.00 1 $649.00 8 $282.00 6 $720.00 6 $816.00 2 $100.00 2 $120.00 52 $7,773.36 $555.24 4 $399.80 4 $399.80 2 $259.90 2 $379.90 2 $520.00 1 $230.00 1 $564.20 1 $297.00 1 $330.00 4 $320.00 2 $360.00 2 $230.00 2 $35.00 2 $45.00 30 $4,370.60 $312.19
COG $314.90 $349.93 $504.00 $399.00 $235.43 $595.00 $405.30 $416.50 $227.15 $131.60 $378.00 $428.40 $70.00 $84.00 $4,539.21 $324.23 $139.93 $139.93 $90.97 $132.97 $182.00 $80.50 $98.74 $103.95 $115.50 $112.00 $63.00 $80.50 $24.50 $31.50 $1,395.98 $99.71
$
APR
Retail Unit $899.70 4 $999.80 2 $1,440.00 2 $1,140.00 2 $672.66 1 $1,700.00 2 $1,158.00 1 $1,190.00 1 $649.00 1 $376.00 6 $1,080.00 4 $1,224.00 4 $200.00 1 $240.00 1 $12,969.16 32 $926.37 $399.80 2 $399.80 2 $259.90 2 $379.90 2 $520.00 1 $230.00 2 $282.10 1 $297.00 1 $330.00 1 $320.00 2 $180.00 4 $230.00 2 $70.00 1 $90.00 1 $3,988.50 24 $284.89
MAY COG $209.93 $174.97 $252.00 $199.50 $235.43 $297.50 $202.65 $208.25 $227.15 $98.70 $252.00 $285.60 $35.00 $42.00 $2,720.68 $194.33 $69.97 $69.97 $90.97 $132.97 $91.00 $161.00 $98.74 $103.95 $115.50 $56.00 $126.00 $80.50 $12.25 $15.75 $1,224.55 $87.47
Retail Unit $599.80 4 $499.90 2 $720.00 2 $570.00 2 $672.66 1 $850.00 2 $579.00 1 $595.00 1 $649.00 1 $282.00 6 $720.00 4 $816.00 4 $100.00 1 $120.00 1 $7,773.36 32 $555.24 $199.90 2 $199.90 2 $259.90 2 $379.90 2 $260.00 1 $460.00 1 $282.10 1 $297.00 1 $330.00 1 $160.00 2 $360.00 2 $230.00 2 $35.00 1 $45.00 1 $3,498.70 21 $249.91
JUN COG $209.93 $174.97 $252.00 $199.50 $235.43 $297.50 $202.65 $208.25 $227.15 $98.70 $252.00 $285.60 $35.00 $42.00 $2,720.68 $194.33 $69.97 $69.97 $90.97 $132.97 $91.00 $80.50 $98.74 $103.95 $115.50 $56.00 $63.00 $80.50 $12.25 $15.75 $1,081.05 $77.22
Retail Unit $599.80 4 $499.90 2 $720.00 2 $570.00 2 $672.66 1 $850.00 2 $579.00 0 $595.00 0 $649.00 0 $282.00 6 $720.00 4 $816.00 4 $100.00 1 $120.00 1 $7,773.36 29 $555.24 $199.90 4 $199.90 4 $259.90 2 $379.90 2 $260.00 2 $230.00 2 $282.10 1 $297.00 1 $330.00 1 $160.00 4 $180.00 4 $230.00 2 $35.00 1 $45.00 1 $3,088.70 31 $220.62
JUL COG $209.93 $174.97 $252.00 $199.50 $235.43 $297.50 $0.00 $0.00 $0.00 $98.70 $252.00 $285.60 $35.00 $42.00 $2,082.63 $148.76 $139.93 $139.93 $90.97 $132.97 $182.00 $161.00 $98.74 $103.95 $115.50 $112.00 $126.00 $80.50 $12.25 $15.75 $1,511.48 $107.96
Retail Unit $599.80 4 $499.90 2 $720.00 2 $570.00 2 $672.66 1 $850.00 2 $0.00 0 $0.00 0 $0.00 0 $282.00 6 $720.00 4 $816.00 4 $100.00 1 $120.00 1 $5,950.36 29 $425.03 $399.80 2 $399.80 2 $259.90 2 $379.90 2 $520.00 1 $460.00 1 $282.10 1 $297.00 1 $330.00 1 $320.00 2 $360.00 2 $230.00 2 $35.00 1 $45.00 1 $4,318.50 21 $308.46
COG $209.93 $174.97 $252.00 $199.50 $235.43 $297.50 $0.00 $0.00 $0.00 $98.70 $252.00 $285.60 $35.00 $42.00 $2,082.63 $148.76 $69.97 $69.97 $90.97 $132.97 $91.00 $80.50 $98.74 $103.95 $115.50 $56.00 $63.00 $80.50 $12.25 $15.75 $1,081.05 $77.22
Retail $599.80 $499.90 $720.00 $570.00 $672.66 $850.00 $0.00 $0.00 $0.00 $282.00 $720.00 $816.00 $100.00 $120.00 $5,950.36 $425.03 $199.90 $199.90 $259.90 $379.90 $260.00 $230.00 $282.10 $297.00 $330.00 $160.00 $180.00 $230.00 $35.00 $45.00 $3,088.70 $220.62
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Monthly Sales by Dollar-Apparel
AUG FEB Classification Vendor Outwear, Jacket and coat Keepsake
Peter Jensen Erin Fetherston Lover
SLY
Vintage
Bottom-skirts
Keepsake
Summerland Peter Jensen Lover
SLY
Vintage
SKU J100 J101 J104 J105 J106 J107 J108 J109 J110 J111 J112 J113 J114 J115
Each COG $52.48 $87.48 $126.00 $99.75 $235.43 $148.75 $202.65 $208.25 $227.15 $16.45 $63.00 $71.40 $35.00 $42.00
Each Retail $149.95 $249.95 $360.00 $285.00 $672.66 $425.00 $579.00 $595.00 $649.00 $47.00 $180.00 $204.00 $100.00 $120.00
S100 S101 S102 S104 S105 S106 S107 S108 S109 S110 S112 S114 S115 S116
$34.98 $34.98 $45.48 $66.48 $91.00 $80.50 $98.74 $103.95 $115.50 $28.00 $31.50 $40.25 $12.25 $15.75
$99.95 $99.95 $129.95 $189.95 $260.00 $230.00 $282.10 $297.00 $330.00 $80.00 $90.00 $115.00 $35.00 $45.00
IMU% Unit 65% 4 65% 2 65% 2 65% 2 65% 1 2 65% 65% 10 65% 10 65% 10 65% 6 65% 4 65% 4 65% 1 65% 1 Total 32 29 Avg 4 65% 65% 4 65% 2 65% 2 21 65% 12 65% 65% 2 65% 1 65% 1 65% 42 65% 46 65% 23 65% 1 65% 1 Total 31 32 Avg
SEP COG $209.93 $174.97 $252.00 $199.50 $235.43 $297.50 $0.00 $0.00 $0.00 $98.70 $252.00 $285.60 $35.00 $42.00 $2,082.63 $148.76 $139.93 $139.93 $90.97 $132.97 $91.00 $161.00 $197.47 $103.95 $115.50 $56.00 $189.00 $120.75 $12.25 $15.75 $1,566.46 $111.89
Retail Unit $599.80 6 $499.90 4 $720.00 4 $570.00 4 $672.66 2 $850.00 4 $0.00 2 $0.00 2 $0.00 2 $282.00 8 $720.00 6 $816.00 6 $100.00 2 $120.00 2 $5,950.36 54 $425.03 $399.80 4 $399.80 4 $259.90 4 $379.90 4 $260.00 2 $460.00 1 $564.20 2 $297.00 1 $330.00 1 $160.00 4 $540.00 2 $345.00 4 $35.00 2 $45.00 2 $4,475.60 37 $319.69
OCT COG $314.90 $349.93 $504.00 $399.00 $470.86 $595.00 $405.30 $416.50 $454.30 $131.60 $378.00 $428.40 $70.00 $84.00 $5,001.79 $357.27 $139.93 $139.93 $181.93 $265.93 $182.00 $80.50 $197.47 $103.95 $115.50 $112.00 $63.00 $161.00 $24.50 $31.50 $1,799.14 $128.51
Retail Unit $899.70 6 $999.80 4 $1,440.00 4 $1,140.00 4 $1,345.32 2 $1,700.00 4 $1,158.00 2 $1,190.00 2 $1,298.00 1 $376.00 8 $1,080.00 6 $1,224.00 6 $200.00 2 $240.00 2 $14,290.82 53 $1,020.77 $399.80 4 $399.80 4 $519.80 4 $759.80 4 $520.00 2 $230.00 1 $564.20 2 $297.00 2 $330.00 1 $320.00 4 $180.00 2 $460.00 4 $70.00 2 $90.00 2 $5,140.40 38 $367.17
NOV COG $314.90 $349.93 $504.00 $399.00 $470.86 $595.00 $405.30 $416.50 $227.15 $131.60 $378.00 $428.40 $70.00 $84.00 $4,774.64 $341.05 $139.93 $139.93 $181.93 $265.93 $182.00 $80.50 $197.47 $207.90 $115.50 $112.00 $63.00 $161.00 $24.50 $31.50 $1,903.09 $135.94
Retail Unit $899.70 6 $999.80 4 $1,440.00 4 $1,140.00 4 $1,345.32 2 $1,700.00 4 $1,158.00 2 $1,190.00 2 $649.00 2 $376.00 8 $1,080.00 6 $1,224.00 6 $200.00 2 $240.00 2 $13,641.82 54 $974.42 $399.80 4 $399.80 4 $519.80 2 $759.80 2 $520.00 2 $230.00 1 $564.20 1 $594.00 1 $330.00 1 $320.00 4 $180.00 2 $460.00 2 $70.00 2 $90.00 2 $5,437.40 30 $388.39
DEC COG $314.90 $349.93 $504.00 $399.00 $470.86 $595.00 $405.30 $416.50 $454.30 $131.60 $378.00 $428.40 $70.00 $84.00 $5,001.79 $357.27 $139.93 $139.93 $90.97 $132.97 $182.00 $80.50 $98.74 $103.95 $115.50 $112.00 $63.00 $80.50 $24.50 $31.50 $1,395.98 $99.71
Retail Unit $899.70 6 $999.80 4 $1,440.00 4 $1,140.00 4 $1,345.32 2 $1,700.00 4 $1,158.00 2 $1,190.00 2 $1,298.00 2 $376.00 8 $1,080.00 6 $1,224.00 6 $200.00 2 $240.00 2 $14,290.82 54 $1,020.77 $399.80 4 $399.80 4 $259.90 4 $379.90 4 $520.00 2 $230.00 2 $282.10 2 $297.00 2 $330.00 1 $320.00 4 $180.00 4 $230.00 4 $70.00 2 $90.00 2 $3,988.50 41 $284.89
JAN COG $314.90 $349.93 $504.00 $399.00 $470.86 $595.00 $405.30 $416.50 $454.30 $131.60 $378.00 $428.40 $70.00 $84.00 $5,001.79 $357.27 $139.93 $139.93 $181.93 $265.93 $182.00 $161.00 $197.47 $207.90 $115.50 $112.00 $126.00 $161.00 $24.50 $31.50 $2,046.59 $146.19
Retail Unit $899.70 6 $999.80 4 $1,440.00 4 $1,140.00 4 $1,345.32 2 $1,700.00 4 $1,158.00 2 $1,190.00 2 $1,298.00 1 $376.00 8 $1,080.00 6 $1,224.00 6 $200.00 2 $240.00 2 $14,290.82 53 $1,020.77 $399.80 4 $399.80 4 $519.80 2 $759.80 2 $520.00 2 $460.00 1 $564.20 1 $594.00 1 $330.00 1 $320.00 4 $360.00 2 $460.00 2 $70.00 2 $90.00 2 $5,847.40 30 $417.67
TOTAL COG $314.90 $349.93 $504.00 $399.00 $470.86 $595.00 $405.30 $416.50 $227.15 $131.60 $378.00 $428.40 $70.00 $84.00 $4,774.64 $341.05 $139.93 $139.93 $90.97 $132.97 $182.00 $80.50 $98.74 $103.95 $115.50 $112.00 $63.00 $80.50 $24.50 $31.50 $1,395.98 $99.71
Retail $899.70 $999.80 $1,440.00 $1,140.00 $1,345.32 $1,700.00 $1,158.00 $1,190.00 $649.00 $376.00 $1,080.00 $1,224.00 $200.00 $240.00 $13,641.82 $974.42 $399.80 $399.80 $259.90 $379.90 $520.00 $230.00 $282.10 $297.00 $330.00 $320.00 $180.00 $230.00 $70.00 $90.00 $3,988.50 $284.89
Unit 56 34 34 34 16 34 14 14 11 78 56 56 17 17 471
COG $3,148.95 $3,149.37 $4,536.00 $3,591.00 $4,002.33 $5,355.00 $3,039.75 $3,123.75 $2,725.80 $1,381.80 $3,780.00 $4,284.00 $630.00 $756.00 $43,503.75
Retail $8,997.00 $8,998.20 $12,960.00 $10,260.00 $11,435.22 $15,300.00 $8,685.00 $8,925.00 $7,788.00 $3,948.00 $10,800.00 $12,240.00 $1,800.00 $2,160.00 $124,296.42
38 38 28 28 18 15 15 13 11 36 32 29 17 17 335
$1,469.27 $1,469.27 $1,364.48 $1,994.48 $1,820.00 $1,288.00 $1,678.50 $1,455.30 $1,386.00 $1,120.00 $1,134.00 $1,247.75 $220.50 $283.50 $17,931.03
$4,197.90 $4,197.90 $3,898.50 $5,698.50 $5,200.00 $3,680.00 $4,795.70 $4,158.00 $3,960.00 $3,200.00 $3,240.00 $3,565.00 $630.00 $810.00 $51,231.50
p .14 8 / 14 9
Monthly Sales by Dollar-Apparel FEB Classification Bottom-Pants
Vendor Keepsake Summerland Peter Jensen Erin Fetherston Lover SLY
Vintage
Dress
Keepsake
Summerland
Peter Jensen
Erin Fetherston
SLY
Vintage
SKU P100 P101 P102 P104 P105 P106 P107 P108 P111 P112 P113 P114 P115
Each COG $27.91 $34.30 $57.75 $120.40 $117.72 $40.95 $107.80 $107.80 $43.05 $52.50 $57.05 $21.00 $19.25
Each Retail $79.75 $98.00 $165.00 $344.00 $336.33 $117.00 $308.00 $308.00 $123.00 $150.00 $163.00 $60.00 $55.00
D100 D101 D102 D103 D104 D105 D106 D107 D108 D109 D110 D111 D112 D113 D114 D115 D116 D117 D121 D122 D123 D124 D126 D127 D128
$41.98 $48.98 $55.98 $59.49 $62.98 $53.90 $96.25 $129.15 $161.00 $99.40 $114.53 $149.80 $204.40 $103.25 $113.75 $131.25 $148.75 $177.10 $28.70 $33.25 $35.70 $38.50 $45.50 $26.25 $33.25
$119.95 $139.95 $159.95 $169.96 $179.95 $154.00 $275.00 $369.00 $460.00 $284.00 $327.24 $428.00 $584.00 $295.00 $325.00 $375.00 $425.00 $506.00 $82.00 $95.00 $102.00 $110.00 $130.00 $75.00 $95.00
IMU% Unit 65% 4 65% 2 65% 3 65% 1 65% 1 65% 1 65% 2 65% 1 65% 2 65% 1 65% 2 65% 1 65% 1 Total 22 Avg 65% 2 65% 4 65% 2 65% 4 65% 4 65% 3 65% 4 65% 1 65% 1 65% 1 65% 1 65% 2 65% 1 65% 3 65% 2 65% 1 65% 1 65% 1 65% 2 65% 4 65% 4 65% 4 65% 4 65% 1 65% 1 Total 58 Avg
MAR COG $111.65 $68.60 $173.25 $120.40 $117.72 $40.95 $215.60 $107.80 $86.10 $52.50 $114.10 $21.00 $19.25 $1,248.92 $96.07 $83.97 $195.93 $111.97 $237.94 $251.93 $161.70 $385.00 $129.15 $161.00 $99.40 $114.53 $299.60 $204.40 $309.75 $227.50 $131.25 $148.75 $177.10 $57.40 $133.00 $142.80 $154.00 $182.00 $26.25 $33.25 $4,159.57 $166.38
Retail Unit $319.00 6 $196.00 2 $495.00 3 $344.00 1 $336.33 2 $117.00 1 $616.00 1 $308.00 1 $246.00 2 $150.00 1 $326.00 1 $60.00 2 $55.00 2 $3,568.33 25 $274.49 $239.90 4 $559.80 4 $319.90 4 $679.84 4 $719.80 4 $462.00 4 $1,100.00 4 $369.00 1 $460.00 1 $284.00 1 $327.24 1 $856.00 1 $584.00 1 $885.00 3 $650.00 2 $375.00 1 $425.00 1 $506.00 1 $164.00 4 $380.00 4 $408.00 4 $440.00 4 $520.00 4 $75.00 2 $95.00 2 $11,884.48 66 $475.38
COG $167.48 $68.60 $173.25 $120.40 $235.43 $40.95 $107.80 $107.80 $86.10 $52.50 $57.05 $42.00 $38.50 $1,297.86 $99.84 $167.93 $195.93 $223.93 $237.94 $251.93 $215.60 $385.00 $129.15 $161.00 $99.40 $114.53 $149.80 $204.40 $309.75 $227.50 $131.25 $148.75 $177.10 $114.80 $133.00 $142.80 $154.00 $182.00 $52.50 $66.50 $4,376.50 $175.06
$ $ $ $ $ $ $ $ $ $ $ $ $ $3 $ $ $ $ $ $ $ $1 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $12 $
APR
Retail Unit $478.50 4 $196.00 2 $495.00 3 $344.00 2 $672.66 1 $117.00 1 $308.00 2 $308.00 1 $246.00 2 $150.00 1 $163.00 2 $120.00 1 $110.00 1 3,708.16 23 $285.24 $479.80 4 $559.80 4 $639.80 4 $679.84 4 $719.80 4 $616.00 4 1,100.00 4 $369.00 1 $460.00 1 $284.00 1 $327.24 1 $428.00 1 $584.00 1 $885.00 3 $650.00 2 $375.00 1 $425.00 1 $506.00 2 $328.00 4 $380.00 4 $408.00 4 $440.00 4 $520.00 4 $150.00 1 $190.00 1 2,504.28 65 $500.17
MAY COG $111.65 $68.60 $173.25 $240.80 $117.72 $40.95 $215.60 $107.80 $86.10 $52.50 $114.10 $21.00 $19.25 $1,369.32 $105.33 $167.93 $195.93 $223.93 $237.94 $251.93 $215.60 $385.00 $129.15 $161.00 $99.40 $114.53 $149.80 $204.40 $309.75 $227.50 $131.25 $148.75 $354.20 $114.80 $133.00 $142.80 $154.00 $182.00 $26.25 $33.25 $4,494.10 $179.76
Retail Unit $319.00 4 $196.00 2 $495.00 3 $688.00 1 $336.33 1 $117.00 1 $616.00 1 $308.00 1 $246.00 2 $150.00 1 $326.00 1 $60.00 1 $55.00 1 $3,912.33 20 $300.95 $479.80 6 $559.80 6 $639.80 6 $679.84 6 $719.80 6 $616.00 6 $1,100.00 6 $369.00 1 $460.00 1 $284.00 1 $327.24 1 $428.00 1 $584.00 1 $885.00 3 $650.00 2 $375.00 1 $425.00 1 $1,012.00 1 $328.00 6 $380.00 6 $408.00 6 $440.00 6 $520.00 6 $75.00 1 $95.00 1 $12,840.28 88 $513.61
JUL
JUN COG $111.65 $68.60 $173.25 $120.40 $117.72 $40.95 $107.80 $107.80 $86.10 $52.50 $57.05 $21.00 $19.25 $1,084.07 $83.39 $251.90 $293.90 $335.90 $356.92 $377.90 $323.40 $577.50 $129.15 $161.00 $99.40 $114.53 $149.80 $204.40 $309.75 $227.50 $131.25 $148.75 $177.10 $172.20 $199.50 $214.20 $231.00 $273.00 $26.25 $33.25 $5,519.43 $220.78
Retail Unit $319.00 4 $196.00 2 $495.00 3 $344.00 1 $336.33 1 $117.00 1 $308.00 1 $308.00 1 $246.00 2 $150.00 1 $163.00 1 $60.00 1 $55.00 1 $3,097.33 20 $238.26 $719.70 4 $839.70 4 $959.70 4 $1,019.76 4 $1,079.70 4 $924.00 4 $1,650.00 4 $369.00 1 $460.00 1 $284.00 2 $327.24 1 $428.00 1 $584.00 2 $885.00 3 $650.00 2 $375.00 2 $425.00 1 $506.00 1 $492.00 4 $570.00 4 $612.00 4 $660.00 4 $780.00 4 $75.00 1 $95.00 1 $15,769.80 67 $630.79
COG $111.65 $68.60 $173.25 $120.40 $117.72 $40.95 $107.80 $107.80 $86.10 $52.50 $57.05 $21.00 $19.25 $1,084.07 $83.39 $167.93 $195.93 $223.93 $237.94 $251.93 $215.60 $385.00 $129.15 $161.00 $198.80 $114.53 $149.80 $408.80 $309.75 $227.50 $262.50 $148.75 $177.10 $114.80 $133.00 $142.80 $154.00 $182.00 $26.25 $33.25 $4,752.05 $190.08
Retail Unit $319.00 4 $196.00 2 $495.00 3 $344.00 1 $336.33 1 $117.00 1 $308.00 1 $308.00 1 $246.00 4 $150.00 1 $163.00 1 $60.00 1 $55.00 1 $3,097.33 22 $238.26 $479.80 4 $559.80 4 $639.80 4 $679.84 4 $719.80 4 $616.00 4 $1,100.00 4 $369.00 1 $460.00 1 $568.00 1 $327.24 1 $428.00 2 $1,168.00 1 $885.00 4 $650.00 2 $750.00 1 $425.00 1 $506.00 1 $328.00 4 $380.00 4 $408.00 4 $440.00 4 $520.00 4 $75.00 1 $95.00 1 $13,577.28 66 $543.09
COG $111.65 $68.60 $173.25 $120.40 $117.72 $40.95 $107.80 $107.80 $172.20 $52.50 $57.05 $21.00 $19.25 $1,170.17 $90.01 $167.93 $195.93 $223.93 $237.94 $251.93 $215.60 $385.00 $129.15 $161.00 $99.40 $114.53 $299.60 $204.40 $413.00 $227.50 $131.25 $148.75 $177.10 $114.80 $133.00 $142.80 $154.00 $182.00 $26.25 $33.25 $4,570.05 $182.80
Retail $319.00 $196.00 $495.00 $344.00 $336.33 $117.00 $308.00 $308.00 $492.00 $150.00 $163.00 $60.00 $55.00 $3,343.33 $257.18 $479.80 $559.80 $639.80 $679.84 $719.80 $616.00 $1,100.00 $369.00 $460.00 $284.00 $327.24 $856.00 $584.00 $1,180.00 $650.00 $375.00 $425.00 $506.00 $328.00 $380.00 $408.00 $440.00 $520.00 $75.00 $95.00 $13,057.28 $522.29
p .15 0 / 151
Monthly Sales by Dollar-Apparel FEB AUG Classification
Vendor
SKU
Each COG
Each Retail
Bottom-Pants
Keepsake Summerland
P100 P101 P102 P104 P105 P106 P107 P108 P111 P112 P113 P114 P115
$27.91 $34.30 $57.75 $120.40 $117.72 $40.95 $107.80 $107.80 $43.05 $52.50 $57.05 $21.00 $19.25
$79.75 $98.00 $165.00 $344.00 $336.33 $117.00 $308.00 $308.00 $123.00 $150.00 $163.00 $60.00 $55.00
Peter Jensen Erin Fetherston Lover SLY
Vintage
Dress
Keepsake
Summerland
Peter Jensen
Erin Fetherston
SLY
Vintage
D100 D101 D102 D103 D104 D105 D106 D107 D108 D109 D110 D111 D112 D113 D114 D115 D116 D117 D121 D122 D123 D124 D126 D127 D128
$41.98 $48.98 $55.98 $59.49 $62.98 $53.90 $96.25 $129.15 $161.00 $99.40 $114.53 $149.80 $204.40 $103.25 $113.75 $131.25 $148.75 $177.10 $28.70 $33.25 $35.70 $38.50 $45.50 $26.25 $33.25
$119.95 $139.95 $159.95 $169.96 $179.95 $154.00 $275.00 $369.00 $460.00 $284.00 $327.24 $428.00 $584.00 $295.00 $325.00 $375.00 $425.00 $506.00 $82.00 $95.00 $102.00 $110.00 $130.00 $75.00 $95.00
IMU% UnitUnit 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% Total Avg 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% Total Avg
44 22 33 11 11 11 21 11 22 11 21 11 11 2220 24 44 24 44 44 34 44 11 11 11 11 21 11 33 22 11 11 11 24 44 44 44 44 11 11 5864
SEP COG
$111.65 $68.60 $173.25 $120.40 $117.72 $40.95 $107.80 $107.80 $86.10 $52.50 $57.05 $21.00 $19.25 $1,084.07 $83.39 $167.93 $195.93 $223.93 $237.94 $251.93 $215.60 $385.00 $129.15 $161.00 $99.40 $114.53 $149.80 $204.40 $309.75 $227.50 $131.25 $148.75 $177.10 $114.80 $133.00 $142.80 $154.00 $182.00 $26.25 $33.25 $4,317.00 $172.68
Retail Unit
$319.00 $196.00 $495.00 $344.00 $336.33 $117.00 $308.00 $308.00 $246.00 $150.00 $163.00 $60.00 $55.00 $3,097.33 $238.26 $479.80 $559.80 $639.80 $679.84 $719.80 $616.00 $1,100.00 $369.00 $460.00 $284.00 $327.24 $428.00 $584.00 $885.00 $650.00 $375.00 $425.00 $506.00 $328.00 $380.00 $408.00 $440.00 $520.00 $75.00 $95.00 $12,334.28 $493.37
4 2 3 1 1 1 1 1 2 1 1 2 2 22 2 1 3 3 3 3 1 2 1 1 1 2 1 3 2 2 1 2 2 3 3 1 3 2 2 50
OCT COG
$161.00 $68.60 $173.25 $120.40 $117.72 $40.95 $107.80 $107.80 $86.10 $52.50 $57.05 $42.00 $38.50 $1,173.67 $90.28 $83.97 $48.98 $167.95 $178.46 $188.95 $161.70 $96.25 $258.30 $161.00 $99.40 $114.53 $299.60 $204.40 $309.75 $227.50 $262.50 $148.75 $354.20 $57.40 $99.75 $107.10 $38.50 $136.50 $52.50 $66.50 $3,924.43 $156.98
Retail Unit
$319.00 6 $196.00 4 $495.00 3 $344.00 2 $336.33 2 $117.00 2 $308.00 2 $308.00 2 $246.00 2 $150.00 1 $163.00 2 $120.00 2 $110.00 2 $3,212.33 32 $247.10 $239.90 8 $139.95 8 $479.85 6 $509.88 8 $539.85 6 $462.00 8 $275.00 8 $738.00 1 $460.00 1 $284.00 1 $327.24 1 $856.00 1 $584.00 1 $885.00 3 $650.00 2 $750.00 1 $425.00 3 $1,012.00 2 $164.00 8 $285.00 6 $306.00 8 $110.00 8 $390.00 8 $150.00 2 $190.00 2 $11,212.67 111 $448.51
$ $ $ $ $
$ $
$
$1 $ $ $ $ $ $ $ $ $ $
$ $ $ $ $ $ $ $ $ $ $ $ $
$6 $
NOV COG
$167.48 $137.20 $173.25 $240.80 $235.43 $81.90 $215.60 $215.60 $86.10 $52.50 $114.10 $42.00 $38.50 1,800.46 $138.50 $335.86 $391.86 $335.90 $475.89 $377.90 $431.20 $770.00 $129.15 $161.00 $99.40 $114.53 $149.80 $204.40 $309.75 $227.50 $131.25 $446.25 $354.20 $229.60 $199.50 $285.60 $308.00 $364.00 $52.50 $66.50 6,951.53 $278.06
Retail Unit
$478.50 $392.00 $495.00 $688.00 $672.66 $234.00 $616.00 $616.00 $246.00 $150.00 $326.00 $120.00 $110.00 $5,144.16 $395.70 $959.60 $1,119.60 $959.70 $1,359.68 $1,079.70 $1,232.00 $2,200.00 $369.00 $460.00 $284.00 $327.24 $428.00 $584.00 $885.00 $650.00 $375.00 $1,275.00 $1,012.00 $656.00 $570.00 $816.00 $880.00 $1,040.00 $150.00 $190.00 $19,861.52 $794.46
4 4 6 1 2 2 2 1 4 1 2 2 2 33 8 8 8 8 8 8 8 2 2 2 2 1 2 6 4 2 3 2 8 8 8 8 8 2 2 128
JAN
DEC COG
$111.65 $137.20 $346.50 $120.40 $235.43 $81.90 $215.60 $107.80 $172.20 $52.50 $114.10 $42.00 $38.50 $1,775.78 $136.60 $335.86 $391.86 $447.86 $475.89 $503.86 $431.20 $770.00 $258.30 $322.00 $198.80 $229.07 $149.80 $408.80 $619.50 $455.00 $262.50 $446.25 $354.20 $229.60 $266.00 $285.60 $308.00 $364.00 $52.50 $66.50 $8,632.95 $345.32
Retail Unit
$319.00 8 $392.00 2 $990.00 6 $344.00 2 $672.66 2 $234.00 1 $616.00 2 $308.00 2 $492.00 2 $150.00 2 $326.00 2 $120.00 2 $110.00 2 $5,073.66 35 $390.28 $959.60 8 $1,119.60 8 $1,279.60 8 $1,359.68 6 $1,439.60 8 $1,232.00 8 $2,200.00 8 $738.00 1 $920.00 1 $568.00 2 $654.48 1 $428.00 2 $1,168.00 2 $1,770.00 6 $1,300.00 4 $750.00 1 $1,275.00 2 $1,012.00 2 $656.00 8 $760.00 8 $816.00 8 $880.00 8 $1,040.00 6 $150.00 2 $190.00 2 $24,665.56 120 $986.62
COG
$223.30 $68.60 $346.50 $240.80 $235.43 $40.95 $215.60 $215.60 $86.10 $105.00 $114.10 $42.00 $38.50 $1,972.48 $151.73 $335.86 $391.86 $447.86 $356.92 $503.86 $431.20 $770.00 $129.15 $161.00 $198.80 $114.53 $299.60 $408.80 $619.50 $455.00 $131.25 $297.50 $354.20 $229.60 $266.00 $285.60 $308.00 $273.00 $52.50 $66.50 $7,888.09 $315.52
Retail Unit
$638.00 $196.00 $990.00 $688.00 $672.66 $117.00 $616.00 $616.00 $246.00 $300.00 $326.00 $120.00 $110.00 $5,635.66 $433.51 $959.60 $1,119.60 $1,279.60 $1,019.76 $1,439.60 $1,232.00 $2,200.00 $369.00 $460.00 $568.00 $327.24 $856.00 $1,168.00 $1,770.00 $1,300.00 $375.00 $850.00 $1,012.00 $656.00 $760.00 $816.00 $880.00 $780.00 $150.00 $190.00 $22,537.40 $901.50
4 2 6 1 1 2 1 1 4 1 1 2 2 28 3 3 2 3 3 2 3 2 2 1 2 1 1 1 2 2 2 2 3 3 3 3 3 2 2 56
TOTAL COG
Retail
Unit
COG
Retail
$111.65 $68.60 $346.50 $120.40 $117.72 $81.90 $107.80 $107.80 $172.20 $52.50 $57.05 $42.00 $38.50 $1,424.62 $109.59 $125.95 $146.95 $111.97 $178.46 $188.95 $107.80 $288.75 $258.30 $322.00 $99.40 $229.07 $149.80 $204.40 $103.25 $227.50 $262.50 $297.50 $354.20 $86.10 $99.75 $107.10 $115.50 $136.50 $52.50 $66.50 $4,320.68 $172.83
$319.00 $196.00 $990.00 $344.00 $336.33 $234.00 $308.00 $308.00 $492.00 $150.00 $163.00 $120.00 $110.00 $4,070.33 $313.10 $359.85 $419.85 $319.90 $509.88 $539.85 $308.00 $825.00 $738.00 $920.00 $284.00 $654.48 $428.00 $584.00 $295.00 $650.00 $750.00 $850.00 $1,012.00 $246.00 $285.00 $306.00 $330.00 $390.00 $150.00 $190.00 $12,344.81 $493.79
52 26 42 14 15 14 15 13 28 12 15 17 17 280
$1,612.45 $960.40 $2,598.75 $1,806.00 $1,883.45 $614.25 $1,832.60 $1,509.20 $1,291.50 $682.50 $969.85 $378.00 $346.50 $16,485.45
$4,466.00 $2,744.00 $7,425.00 $5,160.00 $5,381.28 $1,755.00 $5,236.00 $4,312.00 $3,690.00 $1,950.00 $2,771.00 $1,080.00 $990.00 $46,960.28
55 54 53 54 54 55 54 14 13 14 13 14 14 38 26 15 17 17 55 54 56 54 54 17 17 881
$2,393.00 $2,840.99 $3,079.04 $3,450.19 $3,652.99 $3,126.20 $5,582.50 $1,937.25 $2,254.00 $1,491.00 $1,603.48 $2,396.80 $3,066.00 $4,233.25 $3,185.00 $2,100.00 $2,677.50 $3,187.80 $1,635.90 $1,928.50 $2,142.00 $2,233.00 $2,639.00 $472.50 $598.50 $63,906.37
$6,837.15 $8,117.10 $8,797.25 $9,857.68 $10,437.10 $8,932.00 $15,950.00 $5,535.00 $6,440.00 $4,260.00 $4,581.36 $6,848.00 $8,760.00 $12,095.00 $9,100.00 $6,000.00 $7,650.00 $9,108.00 $4,674.00 $5,510.00 $6,120.00 $6,380.00 $7,540.00 $1,350.00 $1,710.00 $182,589.64
p .15 2 / 15 3
Monthly Sales by Dollar-Apparel FEB Classification Top
Vendor Keepsake
Summerland
Peter Jensen
Erin Fetherston Lover SLY
Vintage
Sweater
Peter Jensen
Lover SLY
Vintage
Tatol
SKU T100 T101 T102 T103 T104 T105 T106 T107 T108 T109 T110 T111 T112 T113 T114 T115 T116 T117 T119 T121 T122 T123 T124
W100 W101 W102 W103 W104 W105 W107 W108 W109 W110 W111
Each COG $24.48 $27.98 $31.48 $34.98 $43.40 $53.90 $58.80 $62.30 $28.35 $73.50 $86.10 $111.30 $155.75 $52.50 $113.75 $56.00 $126.00 $16.80 $26.25 $32.55 $40.25 $12.25 $8.75
Each Retail $69.95 $79.95 $89.95 $99.95 $124.00 $154.00 $168.00 $178.00 $81.00 $210.00 $246.00 $318.00 $445.00 $150.00 $325.00 $160.00 $360.00 $48.00 $75.00 $93.00 $115.00 $35.00 $25.00
$99.75 $120.40 $117.60 $139.65 $115.50 $73.50 $66.50 $63.00 $84.00 $21.00 $19.25
$285.00 $344.00 $336.00 $399.00 $330.00 $210.00 $190.00 $180.00 $240.00 $60.00 $55.00
$7,613.32
$21,752.34
IMU% Unit 65% 4 65% 4 65% 2 65% 2 65% 3 65% 2 65% 4 65% 4 65% 3 65% 2 65% 2 65% 2 65% 1 65% 4 65% 3 65% 2 65% 4 65% 2 65% 3 65% 4 65% 4 65% 1 65% 1 Total 63 Avg 65% 1 65% 1 65% 1 65% 1 65% 2 65% 2 65% 4 65% 4 65% 2 65% 1 65% 1 Total 20 Avg 226
MAR COG
Retail Unit
$97.93 $111.93 $62.97 $69.97 $130.20 $107.80 $235.20 $249.20 $85.05 $147.00 $172.20 $222.60 $155.75 $210.00 $341.25 $112.00 $504.00 $33.60 $78.75 $130.20 $161.00 $12.25 $8.75 $3,439.59 $149.55 $99.75 $120.40 $117.60 $139.65 $231.00 $147.00 $266.00 $252.00 $168.00 $21.00 $19.25 $1,581.65 $143.79
$279.80 $319.80 $179.90 $199.90 $372.00 $308.00 $672.00 $712.00 $243.00 $420.00 $492.00 $636.00 $445.00 $600.00 $975.00 $320.00 $1,440.00 $96.00 $225.00 $372.00 $460.00 $35.00 $25.00 $9,827.40 $427.28 $285.00 $344.00 $336.00 $399.00 $660.00 $420.00 $760.00 $720.00 $480.00 $60.00 $55.00 $4,519.00 $410.82
6 6 3 3 4 3 6 6 4 1 3 2 2 6 4 1 6 3 4 6 6 2 2 89
$14,680.11
$41,943.17
292
2 1 2 2 1 4 6 6 4 1 1 30
COG
$146.90 $167.90 $94.45 $104.95 $173.60 $161.70 $352.80 $373.80 $113.40 $73.50 $258.30 $222.60 $311.50 $315.00 $455.00 $56.00 $756.00 $50.40 $105.00 $195.30 $241.50 $24.50 $17.50 $4,771.59 $207.46 $199.50 $120.40 $235.20 $279.30 $115.50 $294.00 $399.00 $378.00 $336.00 $21.00 $19.25 $2,397.15 $217.92 $18,778.27
$
$
APR Retail Unit
$419.70 $479.70 $269.85 $299.85 $496.00 $462.00 $1,008.00 $1,068.00 $324.00 $210.00 $738.00 $636.00 $890.00 $900.00 $1,300.00 $160.00 $2,160.00 $144.00 $300.00 $558.00 $690.00 $70.00 $50.00 $13,633.10 $592.74 $570.00 $344.00 $672.00 $798.00 $330.00 $840.00 $1,140.00 $1,080.00 $960.00 $60.00 $55.00 $6,849.00 $622.64
6 6 3 3 4 3 6 6 4 2 3 2 2 6 4 2 6 3 4 6 6 1 1 89 1 1 1 1 1 2 4 4 2 1 1 19
$53,652.20 252
MAY COG
Retail Unit
$146.90 $167.90 $94.45 $104.95 $173.60 $161.70 $352.80 $373.80 $113.40 $147.00 $258.30 $222.60 $311.50 $315.00 $455.00 $112.00 $756.00 $50.40 $105.00 $195.30 $241.50 $12.25 $8.75 $4,880.09 $212.18 $99.75 $120.40 $117.60 $139.65 $115.50 $147.00 $266.00 $252.00 $168.00 $21.00 $19.25 $1,466.15 $133.29
$419.70 $479.70 $269.85 $299.85 $496.00 $462.00 $1,008.00 $1,068.00 $324.00 $420.00 $738.00 $636.00 $890.00 $900.00 $1,300.00 $320.00 $2,160.00 $144.00 $300.00 $558.00 $690.00 $35.00 $25.00 $13,943.10 $606.22 $285.00 $344.00 $336.00 $399.00 $330.00 $420.00 $760.00 $720.00 $480.00 $60.00 $55.00 $4,189.00 $380.82
$16,154.87
$46,156.77
8 6 4 2 4 2 8 6 4 2 2 1 1 6 4 2 6 4 4 8 6 1 1 92 1 1 1 1 1 2 4 4 2 1 1 19 272
JUL
JUN COG
Retail Unit
$195.86 $167.90 $125.93 $69.97 $173.60 $107.80 $470.40 $373.80 $113.40 $147.00 $172.20 $111.30 $155.75 $315.00 $455.00 $112.00 $756.00 $67.20 $105.00 $260.40 $241.50 $12.25 $8.75 $4,718.00 $205.13 $99.75 $120.40 $117.60 $139.65 $115.50 $147.00 $266.00 $252.00 $168.00 $21.00 $19.25 $1,466.15 $133.29
$559.60 $479.70 $359.80 $199.90 $496.00 $308.00 $1,344.00 $1,068.00 $324.00 $420.00 $492.00 $318.00 $445.00 $900.00 $1,300.00 $320.00 $2,160.00 $192.00 $300.00 $744.00 $690.00 $35.00 $25.00 $13,480.00 $586.09 $285.00 $344.00 $336.00 $399.00 $330.00 $420.00 $760.00 $720.00 $480.00 $60.00 $55.00 $4,189.00 $380.82
6 6 4 2 4 2 6 6 4 1 2 1 1 6 4 1 6 4 4 6 6 1 1 84
$16,589.37
$47,398.19
231
0 0 0 0 0 0 0 0 0 0 0 0
COG
$146.90 $167.90 $125.93 $69.97 $173.60 $107.80 $352.80 $373.80 $113.40 $73.50 $172.20 $111.30 $155.75 $315.00 $455.00 $56.00 $756.00 $67.20 $105.00 $195.30 $241.50 $12.25 $8.75 $4,356.84 $189.43 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $13,787.05
Retail Unit
$419.70 $479.70 $359.80 $199.90 $496.00 $308.00 $1,008.00 $1,068.00 $324.00 $210.00 $492.00 $318.00 $445.00 $900.00 $1,300.00 $160.00 $2,160.00 $192.00 $300.00 $558.00 $690.00 $35.00 $25.00 $12,448.10 $541.22 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
6 6 4 2 4 2 6 6 4 1 2 1 1 6 4 1 6 4 4 6 6 1 1 84 0 0 0 0 0 0 0 0 0 0 0 0
$39,391.57 222
COG $146.90 $167.90 $125.93 $69.97 $173.60 $107.80 $352.80 $373.80 $113.40 $73.50 $172.20 $111.30 $155.75 $315.00 $455.00 $56.00 $756.00 $67.20 $105.00 $195.30 $241.50 $12.25 $8.75 $4,356.84 $189.43 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Retail $419.70 $479.70 $359.80 $199.90 $496.00 $308.00 $1,008.00 $1,068.00 $324.00 $210.00 $492.00 $318.00 $445.00 $900.00 $1,300.00 $160.00 $2,160.00 $192.00 $300.00 $558.00 $690.00 $35.00 $25.00 $12,448.10 $541.22 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$13,260.72
$37,887.77
p .15 4 / 15 5
Monthly Sales by Dollar-Apparel
AUG FEB Classification
Top
Vendor
Keepsake
Summerland
Peter Jensen
Erin Fetherston Lover SLY
Vintage
Sweater
Peter Jensen
Lover SLY
Vintage
Tatol
SKU
Each COG
Each Retail
T100 T101 T102 T103 T104 T105 T106 T107 T108 T109 T110 T111 T112 T113 T114 T115 T116 T117 T119 T121 T122 T123 T124
$24.48 $27.98 $31.48 $34.98 $43.40 $53.90 $58.80 $62.30 $28.35 $73.50 $86.10 $111.30 $155.75 $52.50 $113.75 $56.00 $126.00 $16.80 $26.25 $32.55 $40.25 $12.25 $8.75
$69.95 $79.95 $89.95 $99.95 $124.00 $154.00 $168.00 $178.00 $81.00 $210.00 $246.00 $318.00 $445.00 $150.00 $325.00 $160.00 $360.00 $48.00 $75.00 $93.00 $115.00 $35.00 $25.00
W100 W101 W102 W103 W104 W105 W107 W108 W109 W110 W111
$99.75 $120.40 $117.60 $139.65 $115.50 $73.50 $66.50 $63.00 $84.00 $21.00 $19.25
$285.00 $344.00 $336.00 $399.00 $330.00 $210.00 $190.00 $180.00 $240.00 $60.00 $55.00
$7,613.32
$21,752.34
IMU% Unit Unit
65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% Total Avg 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% Total Avg
4 4 32 2 3 2 4 4 3 12 2 12 1 4 3 12 4 32 3 4 4 1 1 62 63 01 01 01 01 02 02 04 04 02 01 01 0 20 207 226
SEP
OCT
COG $97.93 $111.93 $94.45 $69.97 $130.20 $107.80 $235.20 $249.20 $85.05 $73.50 $172.20 $111.30 $155.75 $210.00 $341.25 $56.00 $504.00 $50.40 $78.75 $130.20 $161.00 $12.25 $8.75 $3,247.07 $141.18 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Retail Unit $279.80 4 $319.80 4 $269.85 2 $199.90 2 $372.00 2 $308.00 3 $672.00 4 $712.00 4 $243.00 2 $210.00 1 $492.00 3 $318.00 1 $445.00 2 $600.00 4 $975.00 2 $160.00 1 $1,440.00 4 $144.00 2 $225.00 2 $372.00 4 $460.00 4 $35.00 2 $25.00 2 $9,277.35 61 $403.36 $0.00 1 $0.00 1 $0.00 1 $0.00 1 $0.00 1 $0.00 3 $0.00 4 $0.00 4 $0.00 3 $0.00 1 $0.00 1 $0.00 21 $0.00
COG $97.93 $111.93 $62.97 $69.97 $86.80 $161.70 $235.20 $249.20 $56.70 $73.50 $258.30 $111.30 $311.50 $210.00 $227.50 $56.00 $504.00 $33.60 $52.50 $130.20 $161.00 $24.50 $17.50 $3,303.79 $143.64 $99.75 $120.40 $117.60 $139.65 $115.50 $220.50 $266.00 $252.00 $252.00 $21.00 $19.25 $1,623.65 $147.60
Retail Unit $279.80 8 $319.80 8 $179.90 3 $199.90 3 $248.00 3 $462.00 4 $672.00 8 $712.00 8 $162.00 3 $210.00 1 $738.00 4 $318.00 1 $890.00 1 $600.00 8 $650.00 3 $160.00 1 $1,440.00 8 $96.00 3 $150.00 3 $372.00 8 $460.00 8 $70.00 2 $50.00 2 $9,439.40 101 $410.41 $285.00 2 $344.00 1 $336.00 2 $399.00 2 $330.00 2 $630.00 4 $760.00 6 $720.00 6 $720.00 4 $60.00 3 $55.00 3 $4,639.00 35 $421.73
$12,297.22
$35,134.92 245
$16,826.47
$47,934.62 370
$
NOV COG $195.86 $223.86 $94.45 $104.95 $130.20 $215.60 $470.40 $498.40 $85.05 $73.50 $344.40 $111.30 $155.75 $420.00 $341.25 $56.00 $1,008.00 $50.40 $78.75 $260.40 $322.00 $24.50 $17.50 $5,282.52 $229.67 $199.50 $120.40 $235.20 $279.30 $231.00 $294.00 $399.00 $378.00 $336.00 $63.00 $57.75 $2,593.15 $235.74
$23,305.38
Retail Unit $559.60 8 $639.60 8 $269.85 4 $299.85 4 $372.00 4 $616.00 4 $1,344.00 8 $1,424.00 8 $243.00 4 $210.00 2 $984.00 4 $318.00 2 $445.00 1 $1,200.00 8 $975.00 4 $160.00 2 $2,880.00 8 $144.00 4 $225.00 4 $744.00 8 $920.00 8 $70.00 2 $50.00 2 $15,092.90 111 $656.21 $570.00 1 $344.00 1 $672.00 1 $798.00 2 $660.00 2 $840.00 2 $1,140.00 8 $1,080.00 8 $960.00 2 $180.00 2 $165.00 2 $7,409.00 31 $673.55 $66,586.80
387
JAN
DEC
TOTAL
COG $195.86 $223.86 $125.93 $139.93 $173.60 $215.60 $470.40 $498.40 $113.40 $147.00 $344.40 $222.60 $155.75 $420.00 $455.00 $112.00 $1,008.00 $67.20 $105.00 $260.40 $322.00 $24.50 $17.50 $5,818.33 $252.97 $99.75 $120.40 $117.60 $279.30 $231.00 $147.00 $532.00 $504.00 $168.00 $42.00 $38.50 $2,279.55 $207.23
Retail Unit $559.60 8 $639.60 8 $359.80 4 $399.80 6 $496.00 6 $616.00 4 $1,344.00 8 $1,424.00 8 $324.00 6 $420.00 3 $984.00 4 $636.00 3 $445.00 3 $1,200.00 8 $1,300.00 6 $320.00 3 $2,880.00 8 $192.00 4 $300.00 6 $744.00 8 $920.00 8 $70.00 2 $50.00 2 $16,623.80 126 $722.77 $285.00 2 $344.00 3 $336.00 3 $798.00 2 $660.00 3 $420.00 3 $1,520.00 8 $1,440.00 8 $480.00 3 $120.00 3 $110.00 3 $6,513.00 41 $592.09
COG $195.86 $223.86 $125.93 $209.90 $260.40 $215.60 $470.40 $498.40 $170.10 $220.50 $344.40 $333.90 $467.25 $420.00 $682.50 $168.00 $1,008.00 $67.20 $157.50 $260.40 $322.00 $24.50 $17.50 $6,864.10 $298.44 $199.50 $361.20 $352.80 $279.30 $346.50 $220.50 $532.00 $504.00 $252.00 $63.00 $57.75 $3,168.55 $288.05
Retail Unit $559.60 4 $639.60 4 $359.80 2 $599.70 2 $744.00 2 $616.00 2 $1,344.00 4 $1,424.00 4 $486.00 2 $630.00 1 $984.00 2 $954.00 1 $1,335.00 1 $1,200.00 4 $1,950.00 2 $480.00 1 $2,880.00 4 $192.00 2 $450.00 2 $744.00 4 $920.00 4 $70.00 2 $50.00 2 $19,611.70 58 $852.68 $570.00 2 $1,032.00 1 $1,008.00 1 $798.00 1 $990.00 1 $630.00 2 $1,520.00 6 $1,440.00 6 $720.00 2 $180.00 2 $165.00 2 $9,053.00 26 $823.00
COG $97.93 $111.93 $62.97 $69.97 $86.80 $107.80 $235.20 $249.20 $56.70 $73.50 $172.20 $111.30 $155.75 $210.00 $227.50 $56.00 $504.00 $33.60 $52.50 $130.20 $161.00 $24.50 $17.50 $3,008.04 $130.78 $199.50 $120.40 $117.60 $139.65 $115.50 $147.00 $399.00 $378.00 $168.00 $42.00 $38.50 $1,865.15 $169.56
Retail $279.80 $319.80 $179.90 $199.90 $248.00 $308.00 $672.00 $712.00 $162.00 $210.00 $492.00 $318.00 $445.00 $600.00 $650.00 $160.00 $1,440.00 $96.00 $150.00 $372.00 $460.00 $70.00 $50.00 $8,594.40 $373.67 $570.00 $344.00 $336.00 $399.00 $330.00 $420.00 $1,140.00 $1,080.00 $480.00 $120.00 $110.00 $5,329.00 $484.45
Unit 68 66 36 31 40 31 68 66 40 16 31 16 16 66 40 16 66 36 40 68 66 17 17 957
COG $1,762.74 $1,958.78 $1,196.34 $1,154.42 $1,866.20 $1,778.70 $4,233.60 $4,361.00 $1,219.05 $1,323.00 $2,841.30 $2,003.40 $2,647.75 $3,675.00 $4,891.25 $1,008.00 $8,820.00 $638.40 $1,128.75 $2,343.60 $2,817.50 $220.50 $157.50 $54,046.77
Retail $5,036.40 $5,596.50 $3,418.10 $3,298.35 $5,332.00 $5,082.00 $12,096.00 $12,460.00 $3,483.00 $3,780.00 $8,118.00 $5,724.00 $7,565.00 $10,500.00 $13,975.00 $2,880.00 $25,200.00 $1,824.00 $3,225.00 $6,696.00 $8,050.00 $630.00 $450.00 $154,419.35
12 10 12 12 12 22 46 46 22 14 14 222
$1,296.75 $1,324.40 $1,528.80 $1,815.45 $1,617.00 $1,764.00 $3,325.00 $3,150.00 $2,016.00 $315.00 $288.75 $18,441.15
$3,705.00 $3,784.00 $4,368.00 $5,187.00 $4,620.00 $5,040.00 $9,500.00 $9,000.00 $5,760.00 $900.00 $825.00 $52,689.00
$24,904.37
$71,155.34 417
$26,941.59
$76,975.98 251
$16,789.10
$47,968.86
3146
$214,314.52
$612,186.19
p .15 6 / 157
Monthly Sales by Dollar-Accessories and Other Classification
Vendor
Body care product
Sabon
Marvis toothpaste
FEB SKU B100 B101 B102 B103 B104 B105 B106 B107 B108
Each COG $10.50 $9.10 $6.65 $4.55 $6.65 $4.90 $3.85 $3.85 $3.85
Each Retail $30.00 $26.00 $19.00 $13.00 $19.00 $14.00 $11.00 $11.00 $11.00
Fabric
HAKKA
F100 F101 F102 F104 F105
$4.20 $4.20 $4.20 $4.20 $4.20
$12.00 $12.00 $12.00 $12.00 $12.00
Game
Mosaichck
G100
$40.25
$115.00
Home Furnishiong
Mini Memory Worlds
H100 H101 H102 H103 H104 H105 H106 H107 H108 H109 H110 H111 H112
$29.75 $15.75 $14.00 $4.90 $4.90 $4.90 $11.90 $3.50 $3.15 $7.35 $3.50 $4.55 $7.00
$85.00 $45.00 $40.00 $14.00 $14.00 $14.00 $34.00 $10.00 $9.00 $21.00 $10.00 $13.00 $20.00
Platinum petals glassware
Sabon Crafty pagan designs
The Brick Lane
IMU% 65% 65% 65% 65% 65% 65% 65% 65% 65% Total Avg 65% 65% 65% 65% 65% Total Avg 65% Total Avg 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% Total Avg
Unit 2 3 2 2 1 2 2 2 2 18 20 20 10 10 10 70 1 1 1 1 1 1 2 1 2 4 4 1 1 2 1 22
MAR COG $21.00 $27.30 $13.30 $9.10 $6.65 $9.80 $7.70 $7.70 $7.70 $110.25 $12.25 $84.00 $84.00 $42.00 $42.00 $42.00 $294.00 $58.80 $40.25 $40.25 $40.25 $29.75 $15.75 $14.00 $4.90 $9.80 $4.90 $23.80 $14.00 $12.60 $7.35 $3.50 $9.10 $7.00 $156.45 $12.03
Retail $60.00 $78.00 $38.00 $26.00 $19.00 $28.00 $22.00 $22.00 $22.00 $315.00 $35.00 $240.00 $240.00 $120.00 $120.00 $120.00 $840.00 $168.00 $115.00 $115.00 $115.00 $85.00 $45.00 $40.00 $14.00 $28.00 $14.00 $68.00 $40.00 $36.00 $21.00 $10.00 $26.00 $20.00 $447.00 $34.38
Unit 3 3 3 3 3 2 2 2 2 23 20 20 10 10 10 70 2 2 1 1 1 1 1 1 2 4 4 1 1 1 1 20
COG $31.50 $27.30 $19.95 $13.65 $19.95 $9.80 $7.70 $7.70 $7.70 $145.25 $16.14 $84.00 $84.00 $42.00 $42.00 $42.00 $294.00 $58.80 $80.50 $80.50 $80.50 $29.75 $15.75 $14.00 $4.90 $4.90 $4.90 $23.80 $14.00 $12.60 $7.35 $3.50 $4.55 $7.00 $147.00 $11.31
APR Retail $90.00 $78.00 $57.00 $39.00 $57.00 $28.00 $22.00 $22.00 $22.00 $415.00 $46.11 $240.00 $240.00 $120.00 $120.00 $120.00 $840.00 $168.00 $230.00 $230.00 $230.00 $85.00 $45.00 $40.00 $14.00 $14.00 $14.00 $68.00 $40.00 $36.00 $21.00 $10.00 $13.00 $20.00 $420.00 $32.31
Unit 4 4 2 2 4 2 2 2 2 24 10 10 10 10 10 50 2 2 1 1 1 1 1 1 1 4 4 1 1 1 1 19
MAY COG $42.00 $36.40 $13.30 $9.10 $26.60 $9.80 $7.70 $7.70 $7.70 $160.30 $17.81 $42.00 $42.00 $42.00 $42.00 $42.00 $210.00 $42.00 $80.50 $80.50 $80.50 $29.75 $15.75 $14.00 $4.90 $4.90 $4.90 $11.90 $14.00 $12.60 $7.35 $3.50 $4.55 $7.00 $135.10 $10.39
Retail $120.00 $104.00 $38.00 $26.00 $76.00 $28.00 $22.00 $22.00 $22.00 $458.00 $50.89 $120.00 $120.00 $120.00 $120.00 $120.00 $600.00 $120.00 $230.00 $230.00 $230.00 $85.00 $45.00 $40.00 $14.00 $14.00 $14.00 $34.00 $40.00 $36.00 $21.00 $10.00 $13.00 $20.00 $386.00 $29.69
Unit 6 6 6 6 6 3 3 3 3 42 10 10 10 10 10 50 2 2 1 1 1 1 1 1 1 4 4 1 1 1 1 19
JUN COG $63.00 $54.60 $39.90 $27.30 $39.90 $14.70 $11.55 $11.55 $11.55 $274.05 $30.45 $42.00 $42.00 $42.00 $42.00 $42.00 $210.00 $42.00 $80.50 $80.50 $80.50 $29.75 $15.75 $14.00 $4.90 $4.90 $4.90 $11.90 $14.00 $12.60 $7.35 $3.50 $4.55 $7.00 $135.10 $10.39
Retail $180.00 $156.00 $114.00 $78.00 $114.00 $42.00 $33.00 $33.00 $33.00 $783.00 $87.00 $120.00 $120.00 $120.00 $120.00 $120.00 $600.00 $120.00 $230.00 $230.00 $230.00 $85.00 $45.00 $40.00 $14.00 $14.00 $14.00 $34.00 $40.00 $36.00 $21.00 $10.00 $13.00 $20.00 $386.00 $29.69
Unit 4 4 4 4 4 2 2 2 2 28 20 20 10 10 10 70 2 2 1 1 2 1 1 2 2 4 4 2 1 1 2 24
JUL COG $42.00 $36.40 $26.60 $18.20 $26.60 $9.80 $7.70 $7.70 $7.70 $182.70 $20.30 $84.00 $84.00 $42.00 $42.00 $42.00 $294.00 $58.80 $80.50 $80.50 $80.50 $29.75 $15.75 $28.00 $4.90 $4.90 $9.80 $23.80 $14.00 $12.60 $14.70 $3.50 $4.55 $14.00 $180.25 $13.87
Retail $120.00 $104.00 $76.00 $52.00 $76.00 $28.00 $22.00 $22.00 $22.00 $522.00 $58.00 $240.00 $240.00 $120.00 $120.00 $120.00 $840.00 $168.00 $230.00 $230.00 $230.00 $85.00 $45.00 $80.00 $14.00 $14.00 $28.00 $68.00 $40.00 $36.00 $42.00 $10.00 $13.00 $40.00 $515.00 $39.62
Unit 4 4 4 4 4 2 2 2 2 28 10 10 10 10 10 50 2 2 1 1 1 1 2 1 2 4 4 1 1 2 1 22
COG $42.00 $36.40 $26.60 $18.20 $26.60 $9.80 $7.70 $7.70 $7.70 $182.70 $20.30 $42.00 $42.00 $42.00 $42.00 $42.00 $210.00 $42.00 $80.50 $80.50 $80.50 $29.75 $15.75 $14.00 $4.90 $9.80 $4.90 $23.80 $14.00 $12.60 $7.35 $3.50 $9.10 $7.00 $156.45 $12.03
Retail $120.00 $104.00 $76.00 $52.00 $76.00 $28.00 $22.00 $22.00 $22.00 $522.00 $58.00 $120.00 $120.00 $120.00 $120.00 $120.00 $600.00 $120.00 $230.00 $230.00 $230.00 $85.00 $45.00 $40.00 $14.00 $28.00 $14.00 $68.00 $40.00 $36.00 $21.00 $10.00 $26.00 $20.00 $447.00 $34.38
p .15 8 / 15 9
Monthly Sales by Dollar-Accessories and Other Classification
Vendor
Body care product
Sabon
Marvis toothpaste
AUG FEB SKU B100 B101 B102 B103 B104 B105 B106 B107 B108
Each COG $10.50 $9.10 $6.65 $4.55 $6.65 $4.90 $3.85 $3.85 $3.85
Each Retail $30.00 $26.00 $19.00 $13.00 $19.00 $14.00 $11.00 $11.00 $11.00
Fabric
HAKKA
F100 F101 F102 F104 F105
$4.20 $4.20 $4.20 $4.20 $4.20
$12.00 $12.00 $12.00 $12.00 $12.00
Game
Mosaichck
G100
$40.25
$115.00
H100 H101 H102 H103 H104 H105 H106 H107 H108 H109 H110 H111 H112
$29.75 $15.75 $14.00 $4.90 $4.90 $4.90 $11.90 $3.50 $3.15 $7.35 $3.50 $4.55 $7.00
$85.00 $45.00 $40.00 $14.00 $14.00 $14.00 $34.00 $10.00 $9.00 $21.00 $10.00 $13.00 $20.00
Home Furnishiong
Mini Memory Worlds
Platinum petals glassware
Sabon Crafty pagan designs
The Brick Lane
IMU% 65% 65% 65% 65% 65% 65% 65% 65% 65% Total Avg 65% 65% 65% 65% 65% Total Avg 65% Total Avg 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% Total Avg
Unit Unit 2 1 3 1 2 1 2 1 1 1 2 2 2 2 2 2 2 2 18 13 20 10 20 10 10 10 10 10 10 10 70 50 1 2 1 2
1 1 1 1 1 1 1 1 2 1 1 1 2 2 4 4 4 4 1 1 1 1 2 1 1 1 2220
SEP COG COG $10.50 $21.00 $9.10 $27.30 $6.65 $13.30 $4.55 $9.10 $6.65 $6.65 $9.80 $9.80 $7.70 $7.70 $7.70 $7.70 $7.70 $7.70 $70.35 $110.25 $7.82 $12.25 $42.00 $84.00 $42.00 $84.00 $42.00 $42.00 $42.00 $42.00 $42.00 $42.00 $210.00 $294.00 $42.00 $58.80 $80.50 $40.25 $80.50 $40.25 $80.50 $40.25 $29.75 $29.75 $15.75 $15.75 $14.00 $14.00 $4.90 $4.90 $4.90 $9.80 $4.90 $4.90 $23.80 $23.80 $14.00 $14.00 $12.60 $12.60 $7.35 $7.35 $3.50 $3.50 $9.10 $4.55 $7.00 $7.00 $156.45 $147.00 $12.03 $11.31
Retail Retail $30.00 $60.00 $26.00 $78.00 $19.00 $38.00 $13.00 $26.00 $19.00 $19.00 $28.00 $28.00 $22.00 $22.00 $22.00 $22.00 $22.00 $22.00 $201.00 $315.00 $22.33 $35.00 $120.00 $240.00 $120.00 $240.00 $120.00 $120.00 $120.00 $120.00 $120.00 $120.00 $600.00 $840.00 $120.00 $168.00 $230.00 $115.00 $230.00 $115.00 $230.00 $115.00 $85.00 $85.00 $45.00 $45.00 $40.00 $40.00 $14.00 $14.00 $14.00 $28.00 $14.00 $14.00 $68.00 $68.00 $40.00 $40.00 $36.00 $36.00 $21.00 $21.00 $10.00 $10.00 $26.00 $13.00 $20.00 $20.00 $447.00 $420.00 $34.38 $32.31
Unit 6 6 6 6 6 3 3 3 3 42 20 20 20 20 10 90 2 2 1 2 1 1 1 2 1 4 4 1 1 2 1 22
O COG $63.00 $54.60 $39.90 $27.30 $39.90 $14.70 $11.55 $11.55 $11.55 $274.05 $30.45 $84.00 $84.00 $84.00 $84.00 $42.00 $378.00 $75.60 $161.00 $161.00 $161.00 $29.75 $31.50 $14.00 $4.90 $4.90 $9.80 $11.90 $14.00 $12.60 $7.35 $3.50 $9.10 $7.00 $160.30 $12.33
Retail $180.00 $156.00 $114.00 $78.00 $114.00 $42.00 $33.00 $33.00 $33.00 $783.00 $87.00 $240.00 $240.00 $240.00 $240.00 $120.00 $1,080.00 $216.00 $230.00 $230.00 $230.00 $85.00 $90.00 $40.00 $14.00 $14.00 $28.00 $34.00 $40.00 $36.00 $21.00 $10.00 $26.00 $20.00 $458.00 $35.23
U
OCT
Unit 3 3 2 2 2 2 2 2 2 20 20 20 20 20 10 90 1 1 2 1 1 1 1 1 1 6 6 1 1 1 1 24
NOV COG $31.50 $27.30 $13.30 $9.10 $13.30 $9.80 $7.70 $7.70 $7.70 $127.40 $14.16 $84.00 $84.00 $84.00 $84.00 $42.00 $378.00 $75.60 $40.25 $40.25 $40.25 $59.50 $15.75 $14.00 $4.90 $4.90 $4.90 $11.90 $21.00 $18.90 $7.35 $3.50 $4.55 $7.00 $178.15 $13.70
Retail $90.00 $78.00 $38.00 $26.00 $38.00 $28.00 $22.00 $22.00 $22.00 $364.00 $40.44 $240.00 $240.00 $240.00 $240.00 $120.00 $1,080.00 $216.00 $115.00 $115.00 $115.00 $170.00 $45.00 $40.00 $14.00 $14.00 $14.00 $34.00 $60.00 $54.00 $21.00 $10.00 $13.00 $20.00 $509.00 $39.15
Unit 6 6 6 6 6 4 4 4 4 46 20 20 10 10 10 70 4 4 2 2 2 2 2 1 2 6 6 2 2 1 2 32
DEC COG $63.00 $54.60 $39.90 $27.30 $39.90 $19.60 $15.40 $15.40 $15.40 $290.50 $32.28 $84.00 $84.00 $42.00 $42.00 $42.00 $294.00 $58.80 $161.00 $161.00 $161.00 $59.50 $31.50 $28.00 $9.80 $9.80 $4.90 $23.80 $21.00 $18.90 $14.70 $7.00 $4.55 $14.00 $247.45 $19.03
Retail $180.00 $156.00 $114.00 $78.00 $114.00 $56.00 $44.00 $44.00 $44.00 $830.00 $92.22 $240.00 $240.00 $120.00 $120.00 $120.00 $840.00 $168.00 $460.00 $460.00 $460.00 $170.00 $90.00 $80.00 $28.00 $28.00 $14.00 $68.00 $60.00 $54.00 $42.00 $20.00 $13.00 $40.00 $707.00 $54.38
Unit 8 8 8 8 8 5 5 5 5 60 20 20 20 20 10 90 4 4 2 1 1 2 1 2 2 6 6 2 1 2 2 30
JAN COG $84.00 $72.80 $53.20 $36.40 $53.20 $24.50 $19.25 $19.25 $19.25 $381.85 $42.43 $84.00 $84.00 $84.00 $84.00 $42.00 $378.00 $75.60 $161.00 $161.00 $161.00 $59.50 $15.75 $14.00 $9.80 $4.90 $9.80 $23.80 $21.00 $18.90 $14.70 $3.50 $9.10 $14.00 $218.75 $16.83
Retail $240.00 $208.00 $152.00 $104.00 $152.00 $70.00 $55.00 $55.00 $55.00 $1,091.00 $121.22 $240.00 $240.00 $240.00 $240.00 $120.00 $1,080.00 $216.00 $460.00 $460.00 $460.00 $170.00 $45.00 $40.00 $28.00 $14.00 $28.00 $68.00 $60.00 $54.00 $42.00 $10.00 $26.00 $40.00 $625.00 $48.08
Unit 1 1 1 1 1 3 3 3 3 17 20 20 10 10 10 70 1 1 1 2 2 1 2 1 1 2 2 1 2 1 1 19
TOTAL COG $10.50 $9.10 $6.65 $4.55 $6.65 $14.70 $11.55 $11.55 $11.55 $86.80 $9.64 $84.00 $84.00 $42.00 $42.00 $42.00 $294.00 $58.80 $40.25 $40.25 $40.25 $29.75 $31.50 $28.00 $4.90 $9.80 $4.90 $11.90 $7.00 $6.30 $7.35 $7.00 $4.55 $7.00 $159.95 $12.30
Retail $30.00 $26.00 $19.00 $13.00 $19.00 $42.00 $33.00 $33.00 $33.00 $248.00 $27.56 $240.00 $240.00 $120.00 $120.00 $120.00 $840.00 $168.00 $115.00 $115.00 $115.00 $85.00 $90.00 $80.00 $14.00 $28.00 $14.00 $34.00 $20.00 $18.00 $21.00 $20.00 $13.00 $20.00 $457.00 $35.15
Unit 46 46 43 43 45 30 30 30 30 343
COG $504.00 $445.90 $299.25 $204.75 $305.90 $156.80 $123.20 $123.20 $123.20 $2,286.20
Retail $1,440.00 $1,274.00 $855.00 $585.00 $874.00 $448.00 $352.00 $352.00 $352.00 $6,532.00
180 180 140 140 110 750
$840.00 $840.00 $630.00 $630.00 $504.00 $3,444.00
$2,400.00 $2,400.00 $1,800.00 $1,800.00 $1,440.00 $9,840.00
24 24
$1,086.75 $1,086.75
$2,875.00 $2,875.00
14 14 14 13 14 14 17 48 48 14 13 14 14 251
$446.25 $236.25 $210.00 $68.60 $78.40 $73.50 $226.10 $182.00 $163.80 $110.25 $49.00 $72.80 $105.00 $2,021.95
$1,275.00 $675.00 $600.00 $196.00 $224.00 $210.00 $646.00 $520.00 $468.00 $315.00 $140.00 $208.00 $300.00 $5,777.00
p .16 0 / 161
Monthly Sales by Dollar-Accessories and Other Classification
Vendor
Accessory
DIVINE swwtness's
Ruth Tomlinson
Emma Cassi
Thislk Mosaichick Riri Fisch
Tatol
FEB SKU T100 T101 T102 T103 T104 T105 T106 T107 T108 T109 T110 T111 T112 T113 T114 T115 T116 T117 T119 T121 T122
Each COG $17.50 $17.50 $10.50 $108.50 $313.25 $217.00 $87.50 $38.50 $54.25 $10.50 $10.50 $17.50 $7.00 $7.00 $7.00 $21.00 $38.50 $21.00 $21.00 $21.00 $22.75
Each Retail $50.00 $50.00 $30.00 $310.00 $895.00 $620.00 $250.00 $110.00 $155.00 $30.00 $30.00 $50.00 $20.00 $20.00 $20.00 $60.00 $110.00 $60.00 $60.00 $60.00 $65.00
$1,299.55
$3,713.00
IMU% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% 65% Total Avg
MAR
Unit 4 4 2 1 0 0 1 4 3 4 2 4 1 4 3 2 4 2 3 4 4 56
COG $70.00 $70.00 $21.00 $108.50 $0.00 $0.00 $87.50 $154.00 $162.75 $42.00 $21.00 $70.00 $7.00 $28.00 $21.00 $42.00 $154.00 $42.00 $63.00 $84.00 $91.00 $1,338.75 $63.75
Retail $200.00 $200.00 $60.00 $310.00 $0.00 $0.00 $250.00 $440.00 $465.00 $120.00 $60.00 $200.00 $20.00 $80.00 $60.00 $120.00 $440.00 $120.00 $180.00 $240.00 $260.00 $3,825.00 $182.14
Unit 6 6 3 1 1 1 1 6 4 6 3 6 2 6 4 1 6 3 4 6 6 82
COG $105.00 $105.00 $31.50 $108.50 $313.25 $217.00 $87.50 $231.00 $217.00 $63.00 $31.50 $105.00 $14.00 $42.00 $28.00 $21.00 $231.00 $63.00 $84.00 $126.00 $136.50 $2,360.75 $112.42
167
$1,939.70
$5,542.00
197
$3,027.50
APR
MAY
JUN
JUL
Retail $300.00 $300.00 $90.00 $310.00 $895.00 $620.00 $250.00 $660.00 $620.00 $180.00 $90.00 $300.00 $40.00 $120.00 $80.00 $60.00 $660.00 $180.00 $240.00 $360.00 $390.00 $6,745.00 $321.19
Unit 6 6 3 1 0 1 1 6 4 6 3 6 2 6 4 2 6 3 4 6 6 82
COG $105.00 $105.00 $31.50 $108.50 $0.00 $217.00 $87.50 $231.00 $217.00 $63.00 $31.50 $105.00 $14.00 $42.00 $28.00 $42.00 $231.00 $63.00 $84.00 $126.00 $136.50 $2,068.50 $98.50
Retail $300.00 $300.00 $90.00 $310.00 $0.00 $620.00 $250.00 $660.00 $620.00 $180.00 $90.00 $300.00 $40.00 $120.00 $80.00 $120.00 $660.00 $180.00 $240.00 $360.00 $390.00 $5,910.00 $281.43
Unit 8 6 4 1 1 1 2 6 4 6 2 6 1 6 4 2 6 4 4 8 6 88
COG $140.00 $105.00 $42.00 $108.50 $313.25 $217.00 $175.00 $231.00 $217.00 $63.00 $21.00 $105.00 $7.00 $42.00 $28.00 $42.00 $231.00 $84.00 $84.00 $168.00 $136.50 $2,560.25 $121.92
Retail $400.00 $300.00 $120.00 $310.00 $895.00 $620.00 $500.00 $660.00 $620.00 $180.00 $60.00 $300.00 $20.00 $120.00 $80.00 $120.00 $660.00 $240.00 $240.00 $480.00 $390.00 $7,315.00 $348.33
Unit 6 6 4 1 0 1 1 6 4 6 2 6 1 6 4 1 6 4 4 6 6 81
COG $105.00 $105.00 $42.00 $108.50 $0.00 $217.00 $87.50 $231.00 $217.00 $63.00 $21.00 $105.00 $7.00 $42.00 $28.00 $21.00 $231.00 $84.00 $84.00 $126.00 $136.50 $2,061.50 $98.17
Retail $300.00 $300.00 $120.00 $310.00 $0.00 $620.00 $250.00 $660.00 $620.00 $180.00 $60.00 $300.00 $20.00 $120.00 $80.00 $60.00 $660.00 $240.00 $240.00 $360.00 $390.00 $5,890.00 $280.48
Unit 6 6 4 1 1 1 1 6 4 6 2 6 1 6 4 1 6 4 4 6 6 82
COG $105.00 $105.00 $42.00 $108.50 $313.25 $217.00 $87.50 $231.00 $217.00 $63.00 $21.00 $105.00 $7.00 $42.00 $28.00 $21.00 $231.00 $84.00 $84.00 $126.00 $136.50 $2,374.75 $113.08
Retail $300.00 $300.00 $120.00 $310.00 $895.00 $620.00 $250.00 $660.00 $620.00 $180.00 $60.00 $300.00 $20.00 $120.00 $80.00 $60.00 $660.00 $240.00 $240.00 $360.00 $390.00 $6,785.00 $323.10
$8,650.00
177
$2,654.40
$7,584.00
201
$3,259.90
$9,314.00
205
$2,798.95
$7,997.00
184
$3,004.40
$8,584.00
p .16 2 / 16 3
Monthly Sales by Dollar-Accessories and Other Classification
Vendor
Body care product Accessory
Sabon DIVINE swwtness's
Ruth Tomlinson Marvis toothpaste
Emma Cassi Fabric
HAKKA Thislk Mosaichick
Game
Tatol
Riri Fisch Mosaichck
FEB AUG SKU B100 T100 B101 T101 B102 T102 B103 T103 B104 T104 B105 T105 B106 T106 B107 T107 B108 T108 T109 T110 F100 T111 F101 T112 F102 T113 F104 T114 F105 T115 T116 T117 G100 T119 T121 T122
Each COG Each Retail IMU% Unit Unit $10.50 $30.00 2 4 $17.50 $50.00 65% 65% $9.10 $26.00 3 4 $17.50 $50.00 65% 65% $6.65 $19.00 2 2 $10.50 $30.00 65% 65% $4.55 $13.00 2 1 $108.50 $310.00 65% 65% $6.65 $19.00 1 0 $313.25 $895.00 65% 65% $4.90 $14.00 2 0 $217.00 $620.00 65% 65% $3.85 $11.00 2 1 $87.50 $250.00 65% 65% $3.85 $11.00 2 4 $38.50 $110.00 65% 65% $3.85 $11.00 2 3 $54.25 $155.00 65% 65% 18 4 $10.50 $30.00 Total 65% Avg $10.50 $30.00 65% 2 $4.20 $12.00 20 4 $17.50 $50.00 65% 65% $4.20 $12.00 20 1 $7.00 $20.00 65% 65% $4.20 $12.00 10 4 $7.00 $20.00 65% 65% $4.20 $12.00 10 3 $7.00 $20.00 65% 65% $4.20 $12.00 10 2 $21.00 $60.00 65% 65% 70 4 $38.50 $110.00 Total 65% Avg $21.00 $60.00 65% 2 $40.25 $115.00 1 3 $21.00 $60.00 65% 65% 1 4 $21.00 $60.00 Total 65% Avg $22.75 $65.00 65% 4 56 Total Avg $1,299.55
$3,713.00
167
SEP
O
COG COG $21.00 $70.00 $27.30 $70.00 $13.30 $21.00 $9.10 $108.50 $6.65 $0.00 $9.80 $0.00 $7.70 $87.50 $7.70 $154.00 $7.70 $162.75 $110.25 $42.00 $12.25 $21.00 $84.00 $70.00 $84.00 $7.00 $42.00 $28.00 $42.00 $21.00 $42.00 $42.00 $294.00 $154.00 $58.80 $42.00 $40.25 $63.00 $40.25 $84.00 $40.25 $91.00 $1,338.75 $63.75
Retail Retail $60.00 $200.00 $78.00 $200.00 $38.00 $60.00 $26.00 $310.00 $19.00 $0.00 $28.00 $0.00 $22.00 $250.00 $22.00 $440.00 $22.00 $465.00 $315.00 $120.00 $35.00 $60.00 $240.00 $200.00 $240.00 $20.00 $120.00 $80.00 $120.00 $60.00 $120.00 $120.00 $840.00 $440.00 $168.00 $120.00 $115.00 $180.00 $115.00 $240.00 $115.00 $260.00 $3,825.00 $182.14
Unit 4 4 2 1 1 1 1 4 2 4 3 4 2 4 2 1 4 2 2 4 4 56
COG $70.00 $70.00 $21.00 $108.50 $313.25 $217.00 $87.50 $154.00 $108.50 $42.00 $31.50 $70.00 $14.00 $28.00 $14.00 $21.00 $154.00 $42.00 $42.00 $84.00 $91.00 $1,783.25 $84.92
Retail $200.00 $200.00 $60.00 $310.00 $895.00 $620.00 $250.00 $440.00 $310.00 $120.00 $90.00 $200.00 $40.00 $80.00 $40.00 $60.00 $440.00 $120.00 $120.00 $240.00 $260.00 $5,095.00 $242.62
$1,939.70
$5,542.00
212
$2,756.60
$7,646.00
U
OCT
NOV
DEC
JAN
TOTAL
Unit 8 8 3 1 0 1 1 8 3 8 4 8 1 8 3 1 8 3 3 8 8 96
COG $140.00 $140.00 $31.50 $108.50 $0.00 $217.00 $87.50 $308.00 $162.75 $84.00 $42.00 $140.00 $7.00 $56.00 $21.00 $21.00 $308.00 $63.00 $63.00 $168.00 $182.00 $2,350.25 $111.92
Retail $400.00 $400.00 $90.00 $310.00 $0.00 $620.00 $250.00 $880.00 $465.00 $240.00 $120.00 $400.00 $20.00 $160.00 $60.00 $60.00 $880.00 $180.00 $180.00 $480.00 $520.00 $6,715.00 $319.76
Unit 8 8 4 2 1 2 3 8 4 8 4 8 1 8 4 2 8 4 4 8 8 107
COG $140.00 $140.00 $42.00 $217.00 $313.25 $434.00 $262.50 $308.00 $217.00 $84.00 $42.00 $140.00 $7.00 $56.00 $28.00 $42.00 $308.00 $84.00 $84.00 $168.00 $182.00 $3,298.75 $157.08
Retail $400.00 $400.00 $120.00 $620.00 $895.00 $1,240.00 $750.00 $880.00 $620.00 $240.00 $120.00 $400.00 $20.00 $160.00 $80.00 $120.00 $880.00 $240.00 $240.00 $480.00 $520.00 $9,425.00 $448.81
Unit 8 8 4 2 1 2 3 8 6 8 4 8 3 8 6 3 8 4 6 8 8 116
COG $140.00 $140.00 $42.00 $217.00 $313.25 $434.00 $262.50 $308.00 $325.50 $84.00 $42.00 $140.00 $21.00 $56.00 $42.00 $63.00 $308.00 $84.00 $126.00 $168.00 $182.00 $3,498.25 $166.58
Retail $400.00 $400.00 $120.00 $620.00 $895.00 $1,240.00 $750.00 $880.00 $930.00 $240.00 $120.00 $400.00 $60.00 $160.00 $120.00 $180.00 $880.00 $240.00 $360.00 $480.00 $520.00 $9,995.00 $475.95
Unit 4 4 2 1 0 1 1 4 2 4 2 4 1 4 2 1 4 2 2 4 4 53
COG $70.00 $70.00 $21.00 $108.50 $0.00 $217.00 $87.50 $154.00 $108.50 $42.00 $21.00 $70.00 $7.00 $28.00 $14.00 $21.00 $154.00 $42.00 $42.00 $84.00 $91.00 $1,452.50 $69.17
Retail $200.00 $200.00 $60.00 $310.00 $0.00 $620.00 $250.00 $440.00 $310.00 $120.00 $60.00 $200.00 $20.00 $80.00 $40.00 $60.00 $440.00 $120.00 $120.00 $240.00 $260.00 $4,150.00 $197.62
Unit 68 66 36 13 6 13 17 66 40 66 31 66 16 66 40 16 66 36 40 68 66 902
COG $1,260.00 $1,225.00 $399.00 $1,519.00 $1,879.50 $2,821.00 $1,575.00 $2,695.00 $2,332.75 $735.00 $346.50 $1,225.00 $119.00 $490.00 $301.00 $378.00 $2,695.00 $798.00 $903.00 $1,512.00 $1,592.50 $26,801.25
Retail $3,600.00 $3,500.00 $1,140.00 $4,340.00 $5,370.00 $8,060.00 $4,500.00 $7,700.00 $6,665.00 $2,100.00 $990.00 $3,500.00 $340.00 $1,400.00 $860.00 $1,080.00 $7,700.00 $2,280.00 $2,580.00 $4,320.00 $4,550.00 $76,575.00
231
$3,074.05
$8,783.00
259
$4,291.70
$12,262.00
300
$4,637.85
$13,251.00
160
$2,033.50
$5,810.00
2270
$35,640.15
$101,599.00
p .16 4 / 16 5
merchandise sales and inventory plan Year 01
Jan-Yr0 BOM
Feb-Yr1
Mar-Yr1
Apr-Yr1
May-Yr1
Jun-Yr1
Jul-Yr
Aug-Yr1
$163,528
$161,294
$142,762
$133,647
$121,264
$119,136
$118,
Net Sales COGS GM$ GM%
$47,485 $16,619.81 $30,865 65.0%
$62,302 $21,805.77 $40,496 65.0%
$53,741 $18,809.27 $34,932 65.0%
$56,712 $19,849.27 $36,863 65.0%
$47,389 $16,586.00 $30,803 65.0%
$46,471.8 $16,265.12 $30,207 65.0%
$41,31 $14,458 $26, 65.
MD$ MD%
$4,748.52 10.0%
$6,230.22 10.0%
$5,374.08 10.0%
$5,671.22 10.0%
$4,738.86 10.0%
$4,647.18 10.0%
$4,131 10.
$163,528 $73,032
$50,000 $22,330
$50,000 $22,330
$50,000 $22,330
$50,000 $22,330
$50,000 $22,330
$50,000 $22,330
$50, $22,
EOM
$163,528
$161,294
$142,762
$133,647
$121,264
$119,136
$118,017
$122,
Avg Stk Stk:Sls Turn
$81,764
$53,765
$35,691
$26,729
$20,211
$17,019
$14,752
$13,
Purchases -Retail Purchases -Cost Shrinkage
1
Sep-Yr1
Oct-Yr1
Nov-Yr1
,017
$122,575
$111,437
$128,530
10.9 8.82 ,852 .0%
$55,580.6 $19,583.07 $35,998 64.8%
$75,369.8 $26,379.43 $48,990 65.0%
1.09 .0%
$5,558.06 10.0%
,000 ,330
Dec-Yr1 $136,771
Jan-Yr1
Q1-Yr1
Q2-Yr1
Q3-Yr1
Q4-Yr1
Yr1 Total
$87,521
$467,585
$374,047
$352,030
$352,822
$1,546,483
$83,417.3 $29,196.07 $54,221 65.0%
$90,227.0 $53,778.9 $26,379.43 $18,822.60 $63,848 $34,956 70.8% 65.0%
$163,528 $57,235 $106,293 65.0%
$150,573 $52,700 $97,872 65.0%
$172,261 $60,421 $111,840 64.9%
$227,423 $74,398 $153,025 67.3%
$713,785 $244,755 $469,031 65.7%
$7,536.98 10.0%
$8,341.73 10.0%
$9,022.70 $ 5,377.89 10.0% 10.0%
$16,353
$15,057
$17,226
$22,742
$71,379
$50,000 $22,330
$100,000 $44,660
$100,000 $44,660
$50,000 $22,330
$50,000 $22,330
$150,000 $117,692
$150,000 $66,990
$200,000 $66,990
$200,000 $111,650
$700,000 $363,322
,575
$111,437
$128,530
$136,771
$87,521
$78,364
$155,862
$129,202
$117,791
$116,065
$518,920
,619
$11,144
$11,685
$11,398
$6,732
$116,896
$150,308
$139,742
$129,202
$118,960
1.4
1.0
1.2
1.8
6.00
p .16 6 / 167
merchandise sales and inventory plan Year 02
Feb-Yr2 BOM
$87,521
Mar-Yr2
Apr-Yr2
May-Yr2
Jun-Yr2
Jul-Yr2
Aug-Yr2
$78,364
$103,980
$89,186
$133,295
$124,314
$125,030
$126,
Net Sales COGS GM$ GM%
$49,385 $17,285 $32,100 65.0%
$64,794 $22,678 $42,116 65.0%
$55,890 $19,562 $36,329 65.0%
$58,981 $20,643 $38,337 65.0%
$49,284 $17,249 $32,035 65.0%
$48,331 $16,916 $31,415 65.0%
$42, $15, $27, 65.
MD$ MD%
$4,938 10.0%
$6,479 10.0%
$5,589 10.0%
$5,898 10.0%
$4,928 10.0%
$4,833 10.0%
$4, 10.
Purchases -Retail Purchases -Cost
$75,000 $33,495
$50,000 $22,330
$100,000 $44,660
$50,000 $22,330
$50,000 $22,330
$50,000 $22,330
$50, $22,
$103,980
$89,186
$133,295
$124,314
$125,030
$126,700
$133,
Shrinkage EOM Avg Stk Stk:Sls Turn
$78,364 $
63,833.68
$58,902.25 $
73,605.45 $
70,611.89 $
70,850.52 $
71,406.97
$
73,752
2
Sep-Yr2
Oct-Yr2
Nov-Yr2
Dec-Yr2
Jan-Yr2
Q1-Yr2
Q2-Yr2
Q3-Yr2
Q4-Yr2
Yr2 Total
,700
$133,736
$125,933
$147,548
$160,794
$116,958
$271,530
$382,640
$386,369
$425,300
$1,465,838
,963 ,037 ,926 .0%
$57,804 $20,366 $37,437 64.8%
$78,385 $27,435 $50,950 65.0%
$86,754 $30,364 $56,390 65.0%
$93,836 $27,435 $66,401 70.8%
$55,930 $19,576 $36,355 65.0%
$170,069 $59,524 $110,545 65.0%
$156,595 $54,808 $101,787 65.0%
$179,152 $62,838 $116,314 64.9%
$236,520 $77,374 $159,146 67.3%
$742,337 $254,545 $487,792 65.7%
,296 .0%
$5,780 10.0%
$7,838 10.0%
$8,675 10.0%
$9,384 10.0%
$5,593 10.0%
$17,007
$15,660
$17,915
$23,652
$74,234
,000 ,330
$50,000 $22,330
$100,000 $44,660
$100,000 $44,660
$50,000 $22,330
$50,000 $22,330
$225,000 $100,485
$150,000 $66,990
$200,000 $89,320
$200,000 $89,320
$775,000 $346,115
,736
$125,933
$147,548
$160,794
$116,958
$111,028
$89,763
$117,956
$127,850
$137,808
$89,763
$101,206
$112,694
$117,956
2.52 $
71,151.24 $
78,356.37 $
82,771.69 $
68,159.67
1.9
1.5
1.6
2.0
$119,489 6.21
p .16 8 / 16 9
merchandise sales and inventory plan Year 03
Feb-Yr3 BOM
$116,958
Mar-Yr3
Apr-Yr3
May-Yr3
Jun-Yr3
Jul-Yr3
Aug-Yr3
$111,028
$158,680
$139,998
$180,754
$168,235
$165,994
$164,
Net Sales COGS GM$ GM%
$52,348 $18,322 $34,026 65.0%
$68,682 $24,039 $44,643 65.0%
$59,244 $20,735 $38,508 65.0%
$62,520 $21,882 $40,638 65.0%
$52,241 $18,284 $33,957 65.0%
$51,230 $17,931 $33,300 65.0%
$45, $15, $29, 65.
MD$ MD%
$5,235 10.0%
$6,868 10.0%
$5,924 10.0%
$6,252 10.0%
$5,224 10.0%
$5,123 10.0%
$4, 10.
$100,000 $44,660
$50,000 $22,330
$100,000 $44,660
$50,000 $22,330
$50,000 $22,330
$50,000 $22,330
$50, $22,
$158,680
$139,998
$180,754
$168,235
$165,994
$164,763
$169,
$91,879.34
$85,652.03
$99,237.42
$95,064.25
$94,317.19
$93,907.03
$95,393
Purchases -Retail Purchases -Cost Shrinkage EOM Avg Stk Stk:Sls Turn
$111,028
3
Sep-Yr3
Oct-Yr3
Nov-Yr3
Dec-Yr3
Jan-Yr3
Q1-Yr3
Q2-Yr3
Q3-Yr3
Q4-Yr3
Yr3 Total
,763
$169,222
$157,950
$174,862
$182,903
$133,437
$409,706
$514,983
$491,935
$491,202
$1,907,827
,541 ,939 ,602 .0%
$61,272 $21,588 $39,684 64.8%
$83,088 $29,081 $54,007 65.0%
$91,959 $32,186 $59,774 65.0%
$99,466 $29,081 $70,386 70.8%
$59,286 $20,750 $38,536 65.0%
$180,273 $63,096 $117,178 65.0%
$165,991 $58,097 $107,894 65.0%
$189,901 $66,608 $123,292 64.9%
$250,711 $82,016 $168,695 67.3%
$786,877 $269,818 $517,059 65.7%
,554 .0%
$6,127 10.0%
$8,309 10.0%
$9,196 10.0%
$9,947 10.0%
$5,929 10.0%
$18,027
$16,599
$18,990
$25,071
$78,688
,000 ,330
$50,000 $22,330
$100,000 $44,660
$100,000 $44,660
$50,000 $22,330
$50,000 $22,330
$250,000 $111,650
$150,000 $66,990
$200,000 $89,320
$200,000 $89,320
$800,000 $357,280
,222
$157,950
$174,862
$182,903
$133,437
$124,151
$131,666
$163,745
$164,482
$162,288
3.31
$91,635.96
$97,273.40
$99,953.64
$83,464.90
$131,666
$147,615
$161,917
$163,745
1.4
1.1
1.2
1.5
$155,753 5.05
p .170 / 171
3 year merchandise inventory flow summary Pink Rice
Pink Rice 3-Year Merchandise Inventory Flow Summary
3-Year Merchandise Inventory Flow Summary
Year 1
Pink Rice 3-Year Merchandise Inventory Flow Summary Year 2
Year 3
$1,546,483
$1,465,838
$1,907,827
Sales Purchases
$713,785 $700,000
$742,337 $775,000
$786,877 $800,000
$622,182
EOM
$518,920
$473,377
$622,182
$155,753 5.05
Avg Inv Turn
$118,960 6.00
$119,489 6.21
$155,753 5.05
Year 1
Year 2
Year 3
BOM
$1,546,483
$1,465,838
$1,907,827
BOM
Sales Purchases
$713,785 $700,000
$742,337 $775,000
$786,877 $800,000
EOM
$518,920
$473,377
Avg Inv Turn
$118,960 6.00
$119,489 6.21
Yr1 Total
Q1-Yr2
Q2-Yr2
Q1-Yr1 Q3-Yr2
$425,300
$1,465,838
BOM Inventory $271,530 $382,640
$271,530 $386,369
$382,640 $1,465,838 $386,369 $425,300
$425,300 $514,983 $1,465,838 $271,530 $409,706 $491,935 $491,202 $382,640 $1,907,827 $386,369
$425,300
$1,46
$236,520 $77,374 $77,374 67%
$742,337 $254,545 $254,545 66%
Total Net Sales $170,069 $156,595 COGS $54,808 $59,524 GM$ $101,787 $110,545 GM% 65.0% 65.0%
$170,069 $179,152 $59,524 $62,838 $59,524 $116,314 65% 64.9%
$156,595 $236,520 $54,808 $77,374 $54,808 $159,146 65% 67.3%
$179,152 $742,337 $62,838 $254,545 $62,838 $487,792 65% 65.7%
$236,520 $165,991 $742,337 $170,069 $180,273 $189,901 $250,711 $156,595 $786,877 $179,152 $77,374 $58,097 $254,545$66,608$59,524 $63,096 $82,016 $54,808 $269,818 $62,838 $77,374 $107,894 $254,545 $110,545 $117,178 $123,292 $168,695 $101,787 $517,059 $116,314 67% 65.0% 64.9% 65.0% 65.0% 66% 64.9% 65.0% 67.3% 65.7%
$236,520 $77,374 $159,146 67.3%
$74 $25 $48 6
$200,000 $89,320
$775,000 $346,115
Purchases -Retail $225,000 $150,000 Purchases -Cost $100,485 $66,990
$225,000 $200,000 $100,485 $89,320
$150,000 $200,000 $66,990 $89,320
$200,000 $775,000 $89,320 $346,115
$200,000 $150,000 $775,000 $225,000 $250,000 $200,000 $200,000 $150,000 $800,000 $200,000 $89,320 $66,990 $346,115$89,320 $100,485 $111,650 $89,320 $66,990 $357,280 $89,320
$200,000 $89,320
$77 $34
$137,808
$473,377
EOM Inventory $89,763 $117,956
$89,763 $127,850
$117,956 $137,808
$127,850 $473,377
$137,808 $163,745 $473,377 $131,666 $164,482$89,763 $162,288 $117,956 $622,182 $127,850
$137,808
$47
$89,763 $112,694
$101,206 $117,956
$112,694 $119,489
$117,956 $147,615 $119,489 $131,666 $161,917$89,763 $163,745 $101,206 $155,753 $112,694
$117,956
$11
1.89 1.59
1.55 2.01
1.59 6.21
Q4-Yr1
Q2-Yr1 Q4-Yr2
Yr2Q3-Yr1 Total
Q4-Yr1 Q1-Yr3
Yr1 Total Q3-Yr3Q1-Yr2 Q2-Yr3 Q4-Yr3 Q2-Yr2 Yr3 Total Q3-Yr2
Q4-Yr2
Yr2 T
S-T-S $117,956
$119,489
2.01
6.21
BOM/Avg $89,763 Inventory $101,206 Turn 1.89
1.55
2.01 1.37
1.12 6.21
1.17
1.89 1.53
1.55 5.05
1.59
2.01
Pink Rice 3-Year Merchandise Inventory Flow Summary
Total
Q1-Yr3
Q2-Yr3
Q3-Yr3
Q4-Yr3
Yr3 Total
65,838
$409,706
$514,983
$491,935
$491,202
$1,907,827
42,337 54,545 87,792 65.7%
$180,273 $63,096 $117,178 65.0%
$165,991 $58,097 $107,894 65.0%
$189,901 $66,608 $123,292 64.9%
$250,711 $82,016 $168,695 67.3%
$786,877 $269,818 $517,059 65.7%
75,000 46,115
$250,000 $111,650
$150,000 $66,990
$200,000 $89,320
$200,000 $89,320
$800,000 $357,280
73,377
$131,666
$163,745
$164,482
$162,288
$622,182
19,489
$131,666
$147,615
$161,917
$163,745
$155,753
6.21
1.37
1.12
1.17
1.53
5.05
The inventor y turn over in the first three years will be around 6 times per year in order to keep our assor tments fresh and interesting for our customers. We recognize that customers want to see fresh, interesting and new merchandise when they come into our store and it is our duty to provide them with this.
p .172 / 173
profir and loss Feb-Yr1
Mar-Yr1
Apr-Yr1
May-Yr1
Jun-Yr1
Jul-Yr1
Aug-Yr1
S
Net Sales
$47,485
$62,302
$53,741
$56,712
$47,389
$46,472
$41,311
$
COGS Merchandise GM$
$16,620 $30,865
$21,806 $40,496
$18,809 $34,932
$19,849 $36,863
$16,586 $30,803
$16,265 $30,207
$14,459 $26,852
$ $
Research & Development Merch. GM w/ R&D expense Merch. GM w/ R&D Wages* Payroll Taxes Rent Marketing Expense Health Insurance Insurance Accounting/Books Banking Interest Expense Depreciation Utillties & Security Telephone Supplies Misc. Repairs et al Credit Card Transaction Fee (2%) Total Expense Profit/Loss
$5,000
$5,000
$80,684 $25,865
$21,806 $40,496
$34,932 $34,932
$36,863 $36,863
$30,803 $25,803
$30,207 $30,207
$26,852 $26,852
$ $
$15,296 $2,141 $3,600 $2,374.26 $300 $200 $100 $75 $1,050 $710 $200 $125 $100 $100 $617.31 $26,989
$15,296 $2,141 $3,600 $3,115.11 $300 $200 $100 $75 $1,050 $710 $200 $125 $100 $100 $809.93 $27,922
$15,296 $2,141 $3,600 $2,687.04 $300 $200 $100 $75 $1,050 $710 $200 $125 $100 $100 $698.63 $27,383
$15,296 $2,141 $3,600 $2,835.61 $300 $200 $100 $75 $1,050 $710 $200 $125 $100 $100 $737.26 $27,570
$15,296 $2,141 $3,600 $2,369.43 $300 $200 $100 $75 $1,050 $710 $200 $125 $100 $100 $616.05 $26,983
$15,296 $2,141 $3,600 $2,323.59 $300 $200 $100 $75 $1,050 $710 $200 $125 $100 $100 $604.13 $26,925
$15,296 $2,141 $3,600 $2,065.55 $300 $200 $100 $75 $1,050 $710 $200 $125 $100 $100 $537.04 $26,600
$
-$1,124
$12,574
$7,548
$9,293
-$1,180
$3,281
$252
-$414
$13,284
$8,258
$10,003
-$470
$3,991
$962
$22,772 $4,217 $26,989 12.6%
$22,772 $5,150 $27,922 31.0%
$22,772 $4,611 $27,383 21.6%
$22,772 $4,798 $27,570 25.2%
$22,772 $4,210 $26,983 12.4%
$22,772 $4,153 $26,925 10.9%
$22,772 $3,828 $26,600 0.9%
$
$214,899 $7,163 $895
$89,929 $2,998 $375
$126,720 $4,224 $528
$109,369 $3,646 $456
$217,597 $7,253 $907
$247,851 $8,262 $1,033
$2,833,604 $94,453 $11,807
$1
$2,
$ $
BreakEven Analysis Fixed Expenses Variable Expenses Total Expenses Operating Margin % BreakEven$ Volume BreakEven Sales per day BreakEven Sales per hour
$
Sep-Yr1
Oct-Yr1
Nov-Yr1
Dec-Yr1
Jan-Yr1
Yr1 Total
%/Sls
$55,581
$75,370
$83,417
$90,227
$53,779
$713,785
100.0%
$19,583 $35,998
$26,379 $48,990
$29,196 $54,221
$26,379 $63,848
$18,823 $34,956
$244,755 $469,031
34.3% 65.7%
$20,000
2.8%
$5,000
$5,000
$35,998 $30,998
$48,990 $48,990
$49,221 $49,221
$63,848 $63,848
$34,956 $34,956
$449,031 $449,031
62.9%
$15,296 $2,141 $3,600 ,779.03 $300 $200 $100 $75 $1,050 $710 $200 $125 $100 $100 $719.95 $27,496
$15,296 $2,141 $3,600 $3,768.49 $300 $200 $100 $75 $1,050 $710 $200 $125 $100 $100 $979.81 $28,746
$15,296 $2,141 $3,600 $4,170.87 $300 $200 $100 $75 $1,050 $710 $200 $125 $100 $100 $1,084.43 $29,253
$15,296 $2,141 $3,600 $4,511.35 $300 $200 $100 $75 $1,050 $710 $200 $125 $100 $100 $1,276.95 $29,786
$15,296 $2,141 $3,600 $2,688.94 $300 $200 $100 $75 $1,050 $710 $200 $125 $100 $100 $699.13 $27,386
$183,552 $25,697 $43,200 $35,689 $3,600 $2,400 $1,200 $900 $12,600 $8,520 $2,400 $1,500 $1,200 $1,200 $9,381 $333,039
25.7% 3.6% 6.1% 5.0% 0.5% 0.3% 0.2% 0.1% 1.8% 1.2% 0.3% 0.2% 0.2% 0.2% 1.3% 46.7%
$3,501
$20,245
$19,969
$34,062
$7,571
$115,991
16.3%
$4,211
$20,955
$20,679
$34,772
$8,281
$124,511
$22,772 $4,724 $27,496 23.6%
$22,772 $5,973 $28,746 41.3%
$22,772 $6,480 $29,253 46.0%
$22,772 $7,013 $29,786 53.3%
$22,772 $4,613 $27,386 21.7%
$273,269 $59,770 $333,039 53.3%
116,432 $3,881 $485
$69,562 $2,319 $290
$63,525 $2,117 $265
$55,832 $1,861 $233
$126,446 $4,215 $527
$4,271,766 $142,392 $17,799
The first year’s profit is estimated is to be 16 .3% We are working on a 65.7% gross margin for the first year. Our wages and salaries account for 25.7 % of our sales and rent is modest at 6.1%. While we have negative profitability in two months, this occurs later in the first year and we are able to leverage our retained earnings in order to ameliorate this negativity.
38.3% 8.4% 46.7%
p .174 / 175
cash flow chart
Our cash flow is relatively positive with the exception of June and Februar y of Year 1. Because we are just beginning our business and do not have a suf ficient credit rating established, we understand that we will have to maintain positive relationship with our vendors in order to secure better terms in the future.
Jan - Yr 0 Profit or <Loss>
Feb - Yr 1
Mar - Yr 1
Apr - Yr 1
May - Yr 1
Jun - Yr 1
-$1,123.65
$12,573.95
$7,548.39
$9,292.62
-$1,180.35
Plus: Receipt of Purchases (Cost)
$73,031.67
$22,330.00
$22,330.00
$22,330.00
$22,330.00
$22,330.00
Less: Payment of Purchases
$57,821.17
$22,330.00
$22,330.00
$22,330.00
$22,330.00
$22,330.00
Plus: Depreciation Expense
$710.00
$710.00
$710.00
$710.00
$710.00
Less: Principal Payments
$913.56
$913.56
$913.56
$913.56
$913.56
Equals: Monthly Net Cash
$15,210.50
-$1,327.21
$12,370.39
$7,344.83
$9,089.06
-$1,383.91
Cumulative Net Cash
$15,210.50
$13,883.29
$26,253.69
$33,598.52
$42,687.57
$41,303.66
Jul - Yr 1
Aug - Yr 1
Sep - Yr 1
Oct - Yr 1
Nov - Yr 1
Dec - Yr 1
Jan - Yr 1
Yr 1
$3,281.49
$252.07
$3,501.13
$20,244.63
$19,968.54
$34,061.81
$7,570.75
$115,991.39
$22,330.00
$22,330.00
$22,330.00
$44,660.00
$44,660.00
$22,330.00
$22,330.00
$312,620.00
$22,330.00
$22,330.00
$29,029.00
$44,660.00
$37,961.00
$22,330.00
$109,417.00
$457,528.17
$710.00
$710.00
$710.00
$710.00
$710.00
$710.00
$8,520.00
$16,330.00
$913.56
$913.56
$913.56
$913.56
$913.56
$913.56
$913.56
$10,962.72
$3,077.93
$48.51
-$3,401.43
$20,041.07
$26,463.98
$33,858.25
-$71,909.81
$49,482.17
$44,381.59
$44,430.10
$41,028.67
$61,069.75
$87,533.73
$121,391.98
$49,482.17
$622,255.22
p .176 / 177
loan payment schedule Our initial star t-up will be financed primarily through investments from our family and friends. The additional 30% will be obtained via a bank loan from the Citibank that will have a life of 5 year at 6.5% interesr per annum.
Month 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34
Monthly Principal Monthly Interest Total Payment Schedule $250 Expense @ 5.75 Loan BalanceLoan Repayment Payment Due $54,814 $914 $356 $1,270 $53,900 $898 $350 $1,249 $53,002 $883 $345 $1,228 $52,118 $869 $339 $1,207 $51,250 $854 $333 $1,187 $50,396 $840 $328 $1,167 $49,556 $826 $322 $1,148 $48,730 $812 $317 $1,129 $47,918 $799 $311 $1,110 $47,119 $785 $306 $1,092 $46,334 $772 $301 $1,073 $45,561 $759 $296 $1,056 $44,802 $747 $291 $1,038 $44,055 $734 $286 $1,021 $43,321 $722 $282 $1,004 $42,599 $710 $277 $987 $41,889 $698 $272 $970 $41,191 $687 $268 $954 $40,504 $675 $263 $938 $39,829 $664 $259 $923 $39,165 $653 $255 $907 $38,513 $642 $250 $892 $37,871 $631 $246 $877 $37,240 $621 $242 $863 $36,619 $610 $238 $848 $36,009 $600 $234 $834 $35,409 $590 $230 $820 $34,818 $580 $226 $807 $34,238 $571 $223 $793 $33,667 $561 $219 $780 $33,106 $552 $215 $767 $32,555 $543 $212 $754 $32,012 $534 $208 $742 $31,478 $525 $205 $729
17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60
$41,889 $698 $41,191 $687 $40,504 $675 $39,829 $664 $39,165 $653 $38,513 $642 $37,871 $631 $37,240 $621 $36,619 $610 $36,009 $600 $35,409 $590 $34,818 $580 $34,238 $571 $33,667 $561 Loan Repayment Schedule $33,106 $552 $250 @ 5.75 $32,555 $543 $32,012 $534 $31,478 $525 $30,954 $516 $30,438 $507 $29,931 $499 $29,432 $491 $28,941 $482 $28,459 $474 $27,985 $466 $27,518 $459 $27,060 $451 $26,609 $443 $26,165 $436 $25,729 $429 $25,300 $422 $24,878 $415 $24,464 $408 $24,056 $401 $23,655 $394 $23,261 $388 $22,873 $381 $22,492 $375 $22,117 $369 $21,749 $362 $21,386 $356 $21,030 $350 $20,679 $345 $20,334 $339
$272 $268 $263 $259 $255 $250 $246 $242 $238 $234 $230 $226 $223 $219 $215 $212 $208 $205 $201 $198 $195 $191 $188 $185 $182 $179 $176 $173 $170 $167 $164 $162 $159 $156 $154 $151 $149 $146 $144 $141 $139 $137 $134 $132
$970 $954 $938 $923 $907 $892 $877 $863 $848 $834 $820 $807 $793 $780 $767 $754 $742 $729 $717 $705 $693 $682 $670 $659 $648 $638 $627 $616 $606 $596 $586 $576 $567 $557 $548 $539 $530 $521 $512 $504 $495 $487 $479 $471
p .178 / 179
monthly sales
Classification Outwear, Jacket and coat Bottom-skirts Bottom-Pants Dress Top Sweater Body care product Fabric Game Home Furnishiong Accessory Total
SEP COG $ 5,001.79 $ 1,799.14 $ 1,173.67 $ 3,924.43 $ 3,303.79 $ 1,623.65 $ 274.05 $ 378.00 $ 161.00 $ 160.30 $ 1,783.25 $ 19,583.07
Unit 32 31 22 58 63 20 18 70 1 22 56 393
FEB COG $ 2,720.68 $ 1,529.71 $ 1,248.92 $ 4,159.57 $ 3,439.59 $ 1,581.65 $ 110.25 $ 294.00 $ 40.25 $ 156.45 $ 1,338.75 $ 16,619.81
OCT Sls Unit COG $ 14,290.82 53 $ 4,774.64 $ 5,140.40 38 $ 1,903.09 $ 3,212.33 32 $ 1,800.46 $ 11,212.67 111 $ 6,951.53 $ 9,439.40 101 $ 5,282.52 $ 4,639.00 35 $ 2,593.15 $ 783.00 20 $ 127.40 $ 1,080.00 90 $ 378.00 $ 230.00 1 $ 40.25 $ 458.00 24 $ 178.15 $ 5,095.00 96 $ 2,350.25 $ 55,580.62 601 $ 26,379.43
Sls Unit $ 7,773.36 52 $ 4,370.60 30 $ 3,568.33 25 $ 11,884.48 66 $ 9,827.40 89 $ 4,519.00 30 $ 315.00 23 $ 840.00 70 $ 115.00 2 $ 447.00 20 $ 3,825.00 82 $ 47,485.17 489
Sls $ $ $ $ $ $ $ $ $ $ $ $
13,641.82 5,437.40 5,144.16 19,861.52 15,092.90 7,409.00 364.00 1,080.00 115.00 509.00 6,715.00 75,369.80
Unit 54 30 33 128 111 31 46 70 4 32 107 646
MAR COG $ 4,539.21 $ 1,395.98 $ 1,297.86 $ 4,376.50 $ 4,771.59 $ 2,397.15 $ 145.25 $ 294.00 $ 80.50 $ 147.00 $ 2,360.75 $ 21,805.77
NOV COG $ 5,001.79 $ 1,395.98 $ 1,775.78 $ 8,632.95 $ 5,818.33 $ 2,279.55 $ 290.50 $ 294.00 $ 161.00 $ 247.45 $ 3,298.75 $ 29,196.07
Sls $ $ $ $ $ $ $ $ $ $ $ $
Sls $ $ $ $ $ $ $ $ $ $ $ $
12,969.16 3,988.50 3,708.16 12,504.28 13,633.10 6,849.00 415.00 840.00 230.00 420.00 6,745.00 62,302.20
14,290.82 3,988.50 5,073.66 24,665.56 16,623.80 6,513.00 830.00 840.00 460.00 707.00 9,425.00 83,417.34
Unit 32 24 23 65 89 19 24 50 2 19 82 429
Unit 54 41 35 120 126 41 60 90 4 30 116 717
APR COG $ 2,720.68 $ 1,224.55 $ 1,369.32 $ 4,494.10 $ 4,880.09 $ 1,466.15 $ 160.30 $ 210.00 $ 80.50 $ 135.10 $ 2,068.50 $ 18,809.27
DEC COG $ 5,001.79 $ 2,046.59 $ 1,972.48 $ 7,888.09 $ 6,864.10 $ 3,168.55 $ 381.85 $ 378.00 $ 161.00 $ 218.75 $ 3,498.25 $ 31,579.44
Sls Unit $ 7,773.36 3 $ 3,498.70 2 $ 3,912.33 2 $ 12,840.28 8 $ 13,943.10 9 $ 4,189.00 1 $ 458.00 4 $ 600.00 5 $ 230.00 $ 386.00 1 $ 5,910.00 8 $ 53,740.77 47
Sls $ $ $ $ $ $ $ $ $ $ $ $
14,290.82 5,847.40 5,635.66 22,537.40 19,611.70 9,053.00 1,091.00 1,080.00 460.00 625.00 9,995.00 90,226.98
Uni 5 3 2 5 5 2 1 7
1 5 41
t 32 21 20 88 92 19 42 50 2 19 88 73
MAY COG $ 2,720.68 $ 1,081.05 $ 1,084.07 $ 5,519.43 $ 4,718.00 $ 1,466.15 $ 274.05 $ 210.00 $ 80.50 $ 135.10 $ 2,560.25 $ 19,849.27
JUN Sls Unit COG $ 7,773.36 29 $ 2,082.63 $ 3,088.70 31 $ 1,511.48 $ 3,097.33 20 $ 1,084.07 $ 15,769.80 67 $ 4,752.05 $ 13,480.00 84 $ 4,356.84 $ 4,189.00 0 $ $ 783.00 28 $ 182.70 $ 600.00 70 $ 294.00 $ 230.00 2 $ 80.50 $ 386.00 24 $ 180.25 $ 7,315.00 81 $ 2,061.50 $ 56,712.19 436 $ 16,586.00
it 53 30 28 56 58 26 17 70 1 19 53 11
JAN COG $ 4,774.64 $ 1,395.98 $ 1,424.62 $ 4,320.68 $ 3,008.04 $ 1,865.15 $ 86.80 $ 294.00 $ 40.25 $ 159.95 $ 1,452.50 $ 18,822.60
TOTAL Sls Unit COG $ 13,641.82 471 $ 43,503.75 $ 3,988.50 335 $ 17,931.03 $ 4,070.33 280 $ 16,485.45 $ 12,344.81 881 $ 63,906.37 $ 8,594.40 957 $ 54,046.77 $ 5,329.00 222 $ 18,441.15 $ 248.00 343 $ 2,286.20 $ 840.00 750 $ 3,444.00 $ 115.00 24 $ 1,086.75 $ 457.00 251 $ 2,021.95 $ 4,150.00 902 $ 26,801.25 $ 53,778.86 5416 $ 249,954.67
JUL Sls Unit COG $ 5,950.36 29 $ 2,082.63 $ 4,318.50 21 $ 1,081.05 $ 3,097.33 22 $ 1,170.17 $ 13,577.28 66 $ 4,570.05 $ 12,448.10 84 $ 4,356.84 $ 0 $ $ 522.00 28 $ 182.70 $ 840.00 50 $ 210.00 $ 230.00 2 $ 80.50 $ 515.00 22 $ 156.45 $ 5,890.00 82 $ 2,374.75 $ 47,388.57 406 $ 16,265.12
Sls $ $ $ $ $ $ $ $ $ $ $ $
AUG Sls Unit COG $ 5,950.36 29 $ 2,082.63 $ 3,088.70 32 $ 1,566.46 $ 3,343.33 20 $ 1,084.07 $ 13,057.28 64 $ 4,317.00 $ 12,448.10 62 $ 3,247.07 $ 0 $ $ 522.00 13 $ 70.35 $ 600.00 50 $ 210.00 $ 230.00 2 $ 80.50 $ 447.00 20 $ 147.00 $ 6,785.00 59 $ 1,653.75 $ 46,471.77 351 $ 14,458.82
Sls Unit $ 5,950.36 54 $ 4,475.60 37 $ 3,097.33 22 $ 12,334.28 50 $ 9,277.35 61 $ 21 $ 201.00 42 $ 600.00 90 $ 230.00 2 $ 420.00 22 $ 4,725.00 56 $ 41,310.92 457
124,296.42 51,231.50 46,960.28 182,589.64 154,419.35 52,689.00 6,532.00 9,840.00 2,875.00 5,777.00 76,575.00 713,785.19 p .18 0 / 181
SURVEY RESULT ETHEL conducted a sur vey in the FALL of 2011 to learn about the preferences of young upscale shoppers in San Francisco. The sur vey was distributed manually in the Union Square area, filmore, and Mission area. Following are the results are from over 103 respondents.
p .18 2 / 18 3
1
4
Gender
Do you have any children?
Answer Options Male Female
Response Percent 14.3% 85.7%
Answer Options Yes No
Response Percent 0.0% 100.0%
2
5
Which category below includes your age?
What is the highest level of school you have completed or the highest degree you have received?
Answer Options 17 or younger 18-20 21-29 30-39 40-49 50-59 60 or older
Response Percent 0.0% 0.0% 75.7% 24.3% 0.0% 0.0% 0.0%
3 Are you now married, widowed, divorced, separated, or never married? Answer Options Married Widowed Divorced Separated Never married
Response Percent 7.1% 0.0% 0.0% 0.0% 92.9%
Answer Options Less than high school degree High school degree or equivalent (e.g., GED) Some college but no degree Associate degree Bachelor degree Graduate degree
Response Percent 0.0% 7.1% 0.0% 0.0% 14.3% 78.6%
What is the highest level of school you have completed or the highest degree you have received? Less than high school degree High school degree or equivalent (e.g., GED) Some college but no degree Associate degree Bachelor degree
6
7
Occupation
How much total combined money did all members of your HOUSEHOLD earn in 2010? Response Percent 0.0% 5.0% 0.0% 21.4% 0.0% 0.0% 0.0% 2.0% 0.0% 0.0% 43.0% 21.4% 7.1%
Answer Options Educator/Professional/technical Manager/official/proprietor Clerical Sales Crafts/trades Operator Laborer Service worker Retired Homemaker Student Unemployed Other Occupation
Educator/Professional/ technical Manager/official/ proprietor Clerical
Answer Options Less than $20,000 $20,000 to $34,999 $35,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $149,999 $150,000 or More
Response Percent 20.7% 0.0% 14.3% 7.1% 14.3% 10.0% 28.6%
How much total combined money did all members of your HOUSEHOLD earn in 2010?
Less than $20,000 $20,000 to $34,999 $35,000 to $49,999
Sales Crafts/trades Operator
p .18 4 / 18 5
8
9
How much money will you spend on apparel per month
How much is the dress, which is the most expensive one that you have bought
Answer Options Under US$100 US$100~ US$299 US$300~US$499 US$500~US$699 US$700~US$899 US$900~US$1099 More than US$1100
Response Percent 21.4% 35.7% 0.0% 35.7% 0.0% 0.0% 7.1% How much money will you spend on apparel per month
Answer Options Under US$100 US$100~US$199 US$200~US$299 US$300~US$399 US$400~US$499 More than US$500
Response Percent 7.1% 35.7% 7.1% 28.6% 7.1% 14.3%
How much is the dress, which is the most expensive one that you have bought
Under US$100
Under US$100
US$100~ US $299 US$300~US $499
US$100~US $199
10
11
Which of the following best describes the area you live in?
Where do you shop most often? (Multiple Answers)
Answer Options Urban Suburban Rural
Response Percent 71.4% 14.3% 14.3% Which of the following best describes the area you live in?
Answer Options Union Square Fillmore Street Hays Valley Union Street The Mission Polk Street Chestnut Clement Other (please specify)
Response Percent 100.0% 23.1% 23.1% 5.2% 30.4% 2.1% 1.4% 0.0%
Where do you shop most often? (Multiple Answers)
Urban
120.0% 100.0% 80.0% 60.0% 40.0% 20.0% 0.0% Union Fillmore Hays Square Street Valley
Union The Polk Chestnut Clement Street Mission Street
p .18 6 / 187
12 What kind of styles do you prefer to wear? (Multiple Answers) Response Percent
HAUTE: (high fashion) This category includes the very chic, one-of-a-kind, the custom-made and designer's collection.
7.7%
ELEGANT: This style includes expensive designer's reproduction, but should not be misunderstood as "haute" or high fashion.
46.2%
PREPPY: Preppy fashion style is a clean and neat style that follows the rules of classic matching. The general preppy look is a natural one, without to much makeup, high heels or mini skirts. Most important accessories with this style are : gloves, scarves, cardigans, hair accessories and last but not least, the casual sweater, wrapped around the shoulders.�������� CLASSICAL:style like J Crew, Madewell
70.0%
69.2%
50.0%
23.1%
40.0% 30.0% 20.0% 10.0%
30.8%
7.7%
38.5%
ROCK
7.7%
CUTE
15.4%
SEXY
15.4%
Other (please specify)
60.0%
0.0%
CUTE CUTE
RETRO/ VINTAGE: It is a clothing style which consists in wearing clothes commonly used in the past. This way of clothing often includes garments and accessories that are characteristic of such times, and many people use them in an exaggerated way and in combination with current clothing.
80.0%
CLASSICAL:style CLASSICAL:style like like JJ Crew, Crew, Madewell Madewell
BOHO-CHIC: is a style of female fashion drawing on various bohemian and hippie influences. It is tied to the vintage phenomenon in fashion where the trend was to bring back vintage styles for the modern era. Boho chic combines colorful, detailed, folk-inspired pieces with simple, modern pieces.
23.1%
RETRO/ RETRO/ VINTAGE: VINTAGE: ItIt is is aa clothing clothing style style which which consists consists in in wearing wearing clothes clothes commonly commonly used used in in the the past. past. This This way way of of
CASUAL: This category includes denim, feeling at-home, sometimes western.
What Whatkind kindofofstyles stylesdo doyou youprefer prefertotowear? wear?(Multiple (MultipleAnswers) Answers)
CASUAL: This This category category includes includes denim, denim, CASUAL: feeling at-home, at-home, sometimes sometimes western. western. feeling
HIPSTER: are often be seen wearing vintage and thrift store inspired fashions, tight-fitting jeans, old-school sneakers, and sometimes thick rimmed glasses. Both hipster men and women sport similar androgynous hair styles that include combination of messy shag cuts and asymmetric side-swept bangs. The urban bohemian look of a hipster is exemplified in Urban Outfitters and American Apparel ads which cater towards the hipster demographic. Icon: Alexa Chung, Fearne Cotton, Leigh Lezark and of course the bicycle-riding.Icon: Alexa Chung, Fearne Cotton, Leigh Lezark
7.7%
DRAMATIC: (Theatrical) This style creates a glamorous and glitzy impact.
DRAMATIC: (Theatrical) This style creates a glamorous and glitzy impact.
HAUTE: (high fashion) This category includes the very chic, one-of-a-kind, the custom-made and designer's collection.
Answer Options
13
16
What do you usually do when you have free time? (Multiple Answers)
Where do you get the most fashion information from? (Multiple Answers)
Response Percent 57.1% 92.9% 64.3% 64.3% 7.1% 50.0% 64.3%
Answer Options Reading Watching movies or TV Shopping Traveling Working out Doing nothing Drinking with friends Other (please specify) 100.0% 80.0% 60.0% 40.0% 20.0% 0.0%
What do you usually do when you have free time? (Multiple Answers)
Answer Options Magazine The internet Commercial Friends TV program News paper Other (please specify)
Response Percent 92.9% 71.4% 21.4% 64.3% 28.6% 0.0%
Where do you get the most fashion information from? (Multiple Answers)
100.0%
50.0%
Reading Watching Shopping Traveling Working Doing Drinking movies or out nothing with TV friends
0.0% Magazine The internetCommercial Friends TV programNews paper
14
20
How often do you travel abroad per year?
Would you shop in vintage store?
Answer Options Less than 2 times 2~3 times 4~5 times 6 times and over
Response Percent 57.1% 28.6% 14.3% 0.0% How often do you travel abroad per year?
Answer Options Yes No
Response Percent 100.0% 0.0%
21 Have you ever bought any vintage clothes?
Less than 2 times
Answer Options Yes, I have. No, I haven't.
Response Percent 64.3% 35.7%
p .18 8 / 18 9
iple answers)
15 What is your favorite magazine? (Multiple answers) 70.0% 60.0% 50.0% 40.0% 30.0% 20.0%
FUDGE
裝苑
Numéro
Look
i-D
ViVi
Runway
DEPESHA
Elle
V
W
Vogue
Nifty
Mao Mag
MenzMag
Manhattan
Nylon
Paper
The
Eliza
Complex
Harper's
Flaunt
Jane
0.0%
InStyle
10.0% Lucky
Response Percent 7.1% 35.7% 0.0% 0.0% 28.6% 0.0% 0.0% 0.0% 7.1% 35.7% 0.0% 0.0% 0.0% 0.0% 64.3% 0.0% 35.7% 35.7% 7.1% 0.0% 50.0% 0.0% 0.0% 0.0% 21.4% 21.4%
22 Have you ever saw one item, which you really like in a vintage store or flea market, but you didn’t buy just because it’s not new? Answer Options Yes, I have. No, I haven’t. Other (please specify)
Response Percent 42.9% 57.1%
23 Have you ever tailored any vintage clothes in order to put it on yourself? Answer Options Yes No
Response Percent 35.7% 64.3%
23 Have you ever saw one item, which you really like in vintage store or flea market, but you didn’t buy because it’s not your size? Answer Options Yes, I have. No, I haven’t. Other (please specify)
Response Percent 92.9% 7.1%
25
If there is a store, which dose not only sell apparel, but also sells furnishings and hand made decorative items, does it make you want to shop there? Answer Options Yes No Other (please specify)
Response Percent 100.0% 0.0%
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APPENDIX bibliography
http://traid.org.uk /releases/feb06a.pdf http://w w w.factio-magazine.com/specialfeatures/spe_recicle_ar t.cfm http://w w w.wastelot.com/ar ticle.cfm/id/189989 http://w w w.hellosanfrancisco.com/Social.cfm http://findar ticles.com/p/ar ticles/mi_m1365/is_ /ai_88582532 http://w w w.determan.net/Michele/mposition.htm http://w w w.richesinniches.com/blog/ http://w w w.richesinniches.com/ar ticles.php http://goliath.ecnext.com/coms2/gi_0199-1992751/Dressed-for-success-urban-clothing http://industries.hoovers.com/consumer-products-manufacturers/apparel? utm_source=GGL&utm_medium=PAID&utm_term=apparel %2Bindustr y&utm_campaign=IND&cm_ven=PAID&cm_cat=GGL&cm_pla=IND&cm_ite=appa rel_industr y http://w w w.apparelsearch.com/ http://w w w.plunkettresearch.com/Industries/ApparelTextilesFashions/tabid/149/Default w w w.casch.dk w w w.nanettelepore.com w w w.elietahari.com w w w.magaschoni.com w w w.paulandjoe.com w w w.marni.com w w w.mastina.com w w w.farinaz.com w w w.colcci.com.br w w w.jarbo.com w w w.lamade.net w w w.christopherblue.com w w w.paigepremiumdenim.com
w w w.paigepremiumdenim.com w w w.vianhunter.com w w w.emilyjane.com w w w.isda-and-co.com w w w.tracymatthewsdesigns.com w w w.susanfarbercollections.com/about-susan-farber.html w w w.2020ruskjewelr y.com w w w.padevavra.com w w w.jbalducci.com/ar tist.html w w w.doublehappinessjeans.com w w w.apparelsearch.com/trade_show.htm w w w.shopdaniellesf.com w w w.carrotsf.com w w w.minglesf.com w w w.bcbg.com w w w.zpub.com/sf/sf-media.html w w w.sfgate.com/cgi-bin/ar ticle.cgi/2007/12/05/BAUJTO8FM.DTL sf f w.wordpress.com http://traid.org.uk /releases/feb06a.pdf http://w w w.factio-magazine.com/specialfeatures/spe_recicle_ar t.cfm http://w w w.wastelot.com/ar ticle.cfm/id/189989 http://w w w.hellosanfrancisco.com/Social.cfm http://findar ticles.com/p/ar ticles/mi_m1365/is_ /ai_88582532 http://w w w.determan.net/Michele/mposition.htm http://w w w.richesinniches.com/blog/ http://w w w.richesinniches.com/ar ticles.php http://w w w.apparelsearch.com/
http://goliath.ecnext.com/coms2/gi_0199-1992751/Dressed-for-success-urban-clothing http://industries.hoovers.com/consumer-products-manufacturers/apparel? utm_source=GGL&utm_medium=PAID&utm_term=apparel %2Bindustr y&utm_campaign=IND&cm_ven=PAID&cm_cat=GGL&cm_pla=IND&cm_ite=appa rel_industr y http://w w w.plunkettresearch.com/Industries/ApparelTextilesFashions/tabid/149/Default w w w.casch.dk w w w.nanettelepore.com w w w.elietahari.com w w w.magaschoni.com w w w.paulandjoe.com w w w.marni.com w w w.mastina.com w w w.farinaz.com w w w.colcci.com.br w w w.jarbo.com w w w.lamade.net w w w.christopherblue.com w w w.paigepremiumdenim.com w w w.vianhunter.com w w w.emilyjane.com w w w.isda-and-co.com w w w.tracymatthewsdesigns.com w w w.susanfarbercollections.com/about-susan-farber.html w w w.2020ruskjewelr y.com w w w.padevavra.com w w w.jbalducci.com/ar tist.html
w w w.doublehappinessjeans.com w w w.apparelsearch.com/trade_show.htm w w w.shopdaniellesf.com w w w.carrotsf.com w w w.minglesf.com w w w.bcbg.com w w w.zpub.com/sf/sf-media.html w w w.sfgate.com/cgi-bin/ar ticle.cgi/2007/12/05/BAUJTO8FM.DTL sf f w.wordpress.com
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