2020 Capabilities
About - Violet Summer is an urban literary magazine that publishes short and long form personal essays, as well as gen z and millennial content. - Founded in 2015 - Over 20 collaborations - 15 brand partnerships - 7 issues - 4 platforms : read.shop.watch.attend.
Target Demo - 42% Female / 30% Male / 28% LGBTQ - Single / Married / Engaged - Annual HHI 70K+ to $250K+
Top Demos: Females / Males Both Married & Single W/ No Kids
Top Demos: African- Americans / Caucasians from New York
DIGITAL OPPORTUNITIES - Media placements: We currently accept media placements from brands and companies. - Custom Content: We produce and customized content for paid campaigns. - Social Media: We utilize social media to connect with our audience and have an organic reach. This is added value.
DISTRIBUTION - We distribute our content across a network of global platforms including: - ISSUU digital publishing ( slide 8 ) - New York Public Library ( currently processing available 2020) - Organic & Direct TrafďŹ c www.violetsummerzine.com & violet-summer.com/shop - Facebook / Twitter / Instagram / snapchat - Apple News - Theroot.com
SOCIAL MEDIA REACH ● ● ● ●
Instagram: 1500+ Facebook: 6700 ( include editor in chief pages) *Fohrcard verified Integrated partnership with AAM (Alliance of Audited Media)
Digital Rights / Initiatives ● Since 2016 VSZ has been covering Revenge Porn laws, personal essays and news stories ● Sanity Addiction Part 1 was one of the first stories about revenge porn to be covered by a mainstream news outlet. Our story went viral on UK Daily Mail, Yahoo.com, Bustle.com and more. The story was original published on xojane.com. read here ● VSZ continues to report on updates on digital rights and contribute op eds on various platforms.
Events & Activations â—? We have an annual reading party for each print issue launch. â—? Melissa Henderson hosts monthly workshops about blogging, the digital space, and lifestyle panels. â—? We partner with like-minded brands and organizations in social activations, leveraging our active readers and zine friends in NYC, LA, Philly, Miami and abroad ( CDMX, London & Nairobi).
2020 events ● ● ● ● ●
Live Podcast / Interviews in Brooklyn Event In Los Angeles 5 year anniversary/ 10th Issue- Fall 2020 Digital Rights Campaign Summer 2020 Violet Summer Beach House
ISSUU + VSZ STRATEGY We are committed to growing reads across Issuu’s platform and social media channels
Identify which categories Social Travel etc Identify which markets New York London etc
Issuu’s 100M+ global audience. (Growing reads section)
Strategic display and placement of Magazine
Distribution of content across Issuu and Magazine channels
Analytics to track Impressions & Reads
SMART ENGAGEMENT: TARGETED READERS We work with ISSUU to target our publication to the right audience within their 100MM readership universe. We are able to segment our audience by demographic ( age, region, fashion, beauty, lifestyle, luxury, HHI), etc. Promoted Reads Placements: ● All promoted Impressions placements ● Other Publication Interstitial ● In-Publication Interstitial ● Document Page Ads ● Stories Ads ● Featured Publication in the Art & Entertainment section
Our summer long launch campaign efforts yielded the following results: - Global Newsletter 1st Placement (Issuu users, about 4.5 million globally) - Two Story Features, Global Newsletter (Issuu) - Two AppleNews Story Features (AppleNews) - US Impressions, 200,000 (across all major metro areas, excl. New York ) Campaign above produced a total: - 420,000 Impressions - 9,670 Reads - 55 link-outs to afďŹ liated partners (these are stats from issue 5. - Read time: 10 days - Average read time: approx 2 hours - Global audience, top readers in US, Italy, UK, Columbia, Mexico, Spain, Chile, Argentina Link to publication: https://issuu.com/violetsummerzine/docs/_vsz5_
www.violetsummerzine.com - Daily visits: 800+ (via google analytics) - 25K a month/ organic trafďŹ c - 200+ subscribers from wordpress - Opportunity to host partner content and newsworthy social commentary on the site - Editorial goals: publish Supplementary content aligned with theme of digital / print issues - Featured and Promoted posts : Focused on optimizing our issue content, reporting on events key cities, long form posts - Digital Rights page: updating information based on current events - Submit Page: a place for readers to submit their work to be featured in the print or digital editions.
ABOUT ISSUU VIOLET SUMMER DIGITAL PUBLISHING PLATFORM Appendix -ISSUU Stats -Site Overview
ON THE RADAR: ISSUU’S APPLE NEWS FEED As part of the beta program, they curate VSZ’s Issuu Stories in Apple News feed. Stories reads on Apple news can range from 1,000 – 85,000 per article.
Largest Ecosystem of its Kind and Growing 100 Million 150 Million 5 Billion 3 Million 20,000-30,000 30 Million+
Monthly Uniques Monthly Reader Sessions Monthly Pageviews Active Publishers Publications Uploaded Daily Total Publications
Mobile DevicesOur Reach is Global 54% Mobile vs. 46% Desktop ● ● ● ●
33% iOS mobile web 1% iOs mobile app 60% Android mobile web 4% Android mobile app