BCC Branding Guidelines

Branding & Identity GUIDELINES

OUR MISSION

Baltimore Country Club is a private, family-oriented association of members...

committed to camaraderie, tradition, and core values of dignity, courtesy, respect, and graciousness who enjoy social, golf, and recreational activities provided at the highest level of service in exceptional facilities.

TABLE OF

OUR Baltimore Country Club BRAND

The following Baltimore Country Club branding is to be used to protect the quality of communication regarding the Baltimore Country Club brand. Consistent usage of and adherence to these standards will allow for more effective communication internally and externally.

BRAND ELEMENTS

The elements below work together to create the core visual identity of Baltimore Country Club. Use the sections below as a guide on proper usage to ensure consistency across all communications.

• BRAND PERSONALITY

Words and phrases that are synonymous with our brand

• BALTIMORE COUNTRY CLUB LOGO

How to use the official BCC logo and understand when to use different iterations of our logo.

• SYMBOLS

When and how to use the official symbols of Baltimore Country Club.

• TYPOGRAPHY

When and how to use the official typefaces of Baltimore Country Club.

• COLOR PALETTE

How to use the official BCC colors and proper usage of departmental colors.

BRAND

BCC LOGO

Baltimore Country Club’s logo is the iconic representation of the Club and should appear on all branded materials. Our logo symbolizes our storied institution and is to be respected and displayed with pride.

This section of the branding guide will detail how and when to use the Club’s logo as well as other acceptable variations and proper usage. The logo consists of two elements, the BCC graphic and the “Baltimore Country Club” wordmark.

BCC Graphic

The BCC graphic is used for all internal and electronic communications.

Left Aligned

This left aligned logo with our signature “Baltimore Country Club” wordmark is used for external communications.

Center Justified

This center justified logo is used when a center justified design is appropriate on external communications.

LOGO COLOR

The color combinations below represent the range of color flexibility for the Club’s logo.

Color Variations

These are the color combinations are approved for administrative communications. Club advertising colors are up to the discretion of the Communications Team and the advertising subject manner.

External Vendors

There are unlimited color variation for our logo when it is printed or embroidered on merchandise for sale in the Golf Shop and Pro Shop or complimentary favors. Remember, the logo can only be one color.

If an external vendor is producing goods with our logo, the Communications Team must approve all proofs before production. Distorted logos are not to be distributed or sold to the membership.

Over Photos

When placing the logo over photography, avoid photos with low contrast or busy backgrounds. Typically the logo is white when placed over a photo. Best practice is to use photos that do not require a drop shadow to improve visibility.

LOGO USAGE

The proper usage of the Club’s logo is crucial in maintaining a strong brand identity. These usage standards will ensure consistent branding across all levels of Club communications.

Clear Space

Clear space is the specific amount of space that a logo must have on all sides for all communications. For layout purposes, clear space also refers to the minimum distance from the edge of the page.

Minimum Size

The minimum size is the smallest dimensions the logo is allowed to be scaled to. This ensures that the integrity of our logo is maintained across all levels of communications.

In Print

Do not use the logo with the BCC graphic smaller than 0.625” wide

Online

Do not use the logo with the BCC graphic smaller than 45 pixels wide at 72 dpi

THINGS TO AVOID

Misuse

These are illustrated examples of what to avoid when using the Club’s logo. Most importantly— do not alter the logo or compromise its legibility in any way.

• Do not rearrange elements of the logo

• Do not substitute any other typeface for the wordmark

Baltimore Country Club

• The logo can only be one color

• Do not rotate the logo

• Do not use gradients, add dimension, drop shadows, or clipping masks—i.e., distressing, patterns, photos

• Do not outline the logo

Outdated/Incorrect Logos

The logo system outlined in this guide is the only official identity system for Baltimore Country Club. Older logos and other forms of identity are being withdrawn from circulation.

SYMBOLS

There are symbols associated with Baltimore Country Club in addition to our official BCC logo. These symbols have specific usage criteria and guidelines. In general, they should not be considered for primary use on generic Club communications.

The Simple Truth

Our Club has created an actionable statement that helps define our philosophy known as The Simple Truth: Great People Make Favorite Places. When this phrase is used as a design element, it must appear as a symbol. This symbol must appear consistent across all platforms.

USAGE

The Simple Truth symbol is often used on both member and staff communications. Most notably, the symbol is used on the BCC website public homepage (pictured below). This symbol may only appear in black, white, or BCC green.

Poppins Bold

Snell BT Regular

Lifestyle Facilities Master Plan

BCC's official Lifestyle Facilities Master Plan symbol is to appear on all official master plan print and web collateral. This symbol may only appear in black, white, or BCC green. This symbol has been created specifically for all Lifestyle Facilities Master Plan communications and may not be altered in any way.

The BCC Graphic is a part of the symbol and should never be excluded.

CLEAR SPACE

Clear space is the specific amount of space that this symbol must have on all sides for all communications. For layout purposes, clear space also refers to the minimum distance from the edge of the page.

Minimum Clear SpacePreferred Clear Space

MINIMUM SIZE

The minimum size is the smallest dimensions this symbol is allowed to be scaled to. This ensures that the integrity of the symbol is maintained across all levels of communications.

In Print

Do not use this symbol with the BCC graphic smaller than 0.625" wide

Online

Do not use with the BCC graphic smaller than 45 pixels wide at 72 dpi

BCC YOUniversity

BCC's official YOUniversity symbol is to appear on all official YOUniversity collateral. This symbol has been created specifically for all BCC YOUniversity communications and may not be altered in any way.

The "BCC YOUniversity" text is a part of the symbol and should never be excluded.

CLEAR SPACE

Clear space is the specific amount of space that this symbol must have on all sides for all communications. For layout purposes, clear space also refers to the minimum distance from the edge of the page.

Clear Space

Minimum Clear Space

O

MINIMUM SIZE

The minimum size is the smallest dimensions this symbol is allowed to be scaled to. This ensures that the integrity of the symbol is maintained across all levels of communications.

In Print

Do not use this symbol with the BCC graphic smaller than 0.625" wide

Online

Do not use with the BCC graphic smaller than 45 pixels wide at 72 dpi

Wine Society

BCC's official Wine Society symbol is to appear on all official Wine Society collateral. This symbol has been created specifically for all Wine Society communications and may not be altered in any way.

CLEAR SPACE

Clear space is the specific amount of space that this symbol must have on all sides for all communications. For layout purposes, clear space also refers to the minimum distance from the edge of the page.

Preferred Clear Space

Minimum Clear Space

MINIMUM SIZE

The minimum size is the smallest dimensions this symbol is allowed to be scaled to. This ensures that the integrity of the symbol is maintained across all levels of communications.

In Print

Do not use this symbol smaller than 0.625" wide

Online

Do not use with the graphic smaller than 45 pixels wide at 72 dpi

GolfFit

BCC's official GolfFit symbol is to appear on all official GolfFit collateral. This symbol may only appear in black, white, Fitness Orange, or BCC green. This symbol has been created specifically for all GolfFit communications and may not be altered in any way.

CLEAR SPACE

Clear space is the specific amount of space that this symbol must have on all sides for all communications. For layout purposes, clear space also refers to the minimum distance from the edge of the page.

Preferred Clear Space Minimum Clear Space

MINIMUM SIZE

The minimum size is the smallest dimensions this symbol is allowed to be scaled to. This ensures that the integrity of the symbol is maintained across all levels of communications.

In Print

Do not use this symbol smaller than 0.625" wide

Online

Do not use with the graphic smaller than 45 pixels wide at 72 dpi

TYPOGRAPHY

The official Baltimore Country Club typefaces are Poppins (sans serif), Proxima Nova (sans serif), and Minion Pro (serif). Kepler Std (serif) is used in conjunction with Proxima Nova and Minion Pro in the Club's monthly bulletin Lifestyle magazine.

Official Brand Fonts

These are the approved fonts for Baltimore Country Club branded communications.

SANS SERIF

Poppins

Black Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Poppins can be used for headers. It can be mixed case or all caps. This font can be downloaded at fontsquirrel.com.

Proxima Nova

Regular (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Medium (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1

Semibold (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Bold (+ Italic)

Aa

Extra Bold (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Black (+ Italic)

Condensed (+ Italic)

Extra Condensed (+ Italic)

SERIF

Minion Pro

Regular (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Semibold (+Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Bold (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Minion Pro is used for headers, subheaders, and most importantly as body text (paragraph) on all print communications.

Avoid using all caps. This font can be downloaded at fonts.adobe.com (Adobe Creative Cloud subscription required).

Kepler Std

Light (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Regular (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Medium (+Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Semibold (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Bold (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Black (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Semicondensed (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Condensed (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Kepler is used exclusively in the Club's membership magazine, Lifestyle, for headers and subheaders. This font can be downloaded at fonts.adobe.com (Adobe Creative Cloud subscription required).

Alternate Fonts

The fonts above are used by the Communications Team and the majority of the typefaces are only accessible for free with an Adobe Creative Cloud subscription. The list of approved fonts below are acceptable in lieu of the Club's official brand fonts.

Brand Font Acceptable Alternative

Poppins Century Gothic

Proxima Nova Arial

Minion Pro Times New Roman

Recommended Web Fonts

These are fonts currently in use on the Club's website.

SANS SERIF

Poppins

Light (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Regular (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Medium (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Semibold (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Bold (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

ExtraBold (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Black (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

1

Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

On our website, Poppins is used as the primary typeface. Poppins is also used as the typeface for the "Great People Make Favorite Places" symbol. This font can be downloaded at fontsquirrel.com.

Playfair Display

Regular (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp

Playfair

Black

OUR Baltimore Country Club CONTENT

All

CONTENT OVERVIEW

PHOTOGRAPHY

SOCIAL MEDIA

MERCHANDISE

EDITORIAL STYLE

PHOTOGRAPHY

Photography is one of the best tools to communicate a sense of place and the ideals of Baltimore Country Club. It often creates the first impression with its visual presence. Thoughtfully and carefully chosen photography can transform a marketing piece, increase member engagement, and make our members the heroes of their own stories.

It is important to use professional photography in Club collateral whenever possible. For help coordinating a photo shoot, contact the Communications Team.

Tone & Mood of Photography

Club photography should display the diversity of our membership, their interests, and the exceptional amenities/facilities at BCC.

In order to capture the right tone and mood in your materials, keep these guidelines in mind:

• Photographs of people should most often be candid. Captured moments offer a glimpse into the BCC lifestyle, inviting prospective members to the community.

• Balance shots of individuals with shots that include more than one person in order to show a sense of community.

• Landmark images are most valuable when they also feature people and interaction. When using photos of the campuses, architectural structures or interior shots, try to convey a sense of openness by lowering the horizon line or cropping images in a wide format.

• Represent racial, gender, and age diversity.

• Profile photographs of individuals should be friendly and approachable.

• Use a variety of close-ups and wide shots. Close-ups create warmth and familiarity, while wide shots convey expansiveness.

Foundations of a Great Photo

• Reduce Visual Clutter - A cluttered photograph can distract from the subject matter and the story being told. It's best to reduce or eliminate extraneous objects and background matter in order for the subject and focus of the photograph to stand out in a clear way.

• Create or Find Great Lighting - Great lighting can be created by setting up artificial lights or by using the natural daylight--or a combination of both. It is best to avoid direct sunlight in order to reduce harsh shadows, particularly on faces.

Poor Lighting    Good Lighting

• Use the Rule of Thirds - The rule of thirds is a compositional guideline for creating wellbalanced landscape photographs or photos without people.

• Shoot Vertically and Horizontally - When you have an opportunity for a great shot, it is a good idea to capture it both vertically and horizontally. This will ensure plenty of options later to use the image in places with different proportions and orientations.

• Keep it Simple with Portraits - The focus of a portrait should be on the subject. Try to avoid complicated lighting setups and backgrounds. The goal is to make the photo look as natural as possible, so err on the side of simplicity.

Photography Resources

The Club has professional photography stored on a network drive. Please note that no image or video may be used for commercial or advertising purposes without written permission from Baltimore Country Club.

COPYRIGHT LAW - PHOTOGRAPHY

Image Ownership

According to Section 102 of the Copyright Act, copyright protection exists in original works, including pictorial, graphic, and sculptural works. The creator of an image, therefore, owns the copyright for that image. The copyright owner has an exclusive right to sell, copy, distribute or reproduce that image; anyone else who does so without his permission is in breach of copyright laws. Remember that just because an image has been uploaded to the Internet, does not mean it is necessarily free to use. The photographer has copyright protection as soon as he captures the image in a tangible form, and he does not need to register the image or attach a copyright symbol to enforce his rights.

Licensing

The owner of the copyright for an image may license its use, for example, by allowing another person to insert the image in a publication or post it on the Internet. The owner may restrict the license to a single use or may allow unlimited use, depending on the terms of the agreement. If you want to use an image that you find on the Internet, for example, on a blog or publication, you should check with the creator or owner whether you need to purchase a license.

Fair Use

Copyright law allows the use of certain images without a license if the use is deemed to be fair. Fair use includes educational purposes, news, criticism and comment. According to Section 110 of the Copyright Act, a teacher or lecturer at a non-profit-making educational establishment may copy and use images as part of a face-to-face teaching activity.

Length of Copyright

Images created after 1978 have copyright protection for the life of the creator plus an additional 70 years. After that time, the images enter the public domain and anyone may copy or reproduce them without fear of breaching copyright laws.

Work for Hire

The creator of an image generally owns the copyright, except where he has created the image as part of his employment or as a commission. According to Section 201 of the Copyright Act, in these circumstances either the employer or the person who commissioned the image is the owner of the copyright unless otherwise stated in an agreement. In that case you would have to get permission from the actual copyright owner, and not the photographer, to use that photo. Please ensure any photographer hired by BCC or invited on campus by BCC know that we do not allow photographs of our members to be used in their public portfolios without expressed written consent from the member.

When there is a lack of Club photography, free, royalty free image resources may be used when appropriate. For more information, contact the Communications Team.

Consent Guidelines

REASONABLE EXPECTATION OF PRIVACY

While there is a photography and videography opt-out form for members that do not wish to have their likeness used in any public or private communications, at Baltimore Country Club, our members, guests, and staff have a reasonable expectation of privacy.

• Generally, what can be seen from public view can be photographed or recorded without legal repercussions. Photographs or video taken in private places require consent. Baltimore Country Club is a private club. If a photographer or videographer is on Club property, they will need the Club’s permission to shoot.

• Consent to enter private property is not equivalent to consent to photograph or record it. Consent exceeded can be the same as no consent at all.

• If consent is required, it must be obtained from someone who can validly give it.

• Using hidden cameras, or audiotaping people without their consent, may invite criminal or civil penalties.

• A photograph or video may intrude into a person’s seclusion without being published. Intrusion can occur as soon as the image or video is taken.

VIDEOGRAPHY

Videography can engage and tell a story that will stick with someone long after being viewed. When strategically planned and well-produced, video can be one of the most effective ways to attract prospective members as well as give BCC members, guests, and staff a sense of belonging.

It is important to use professional videography whenever possible. For help coordinating a video shoot, contact the Communications Team.

Tone & Mood of Videography

BCC videography should reinforce our Club's family-oriented culture. Although subjects and stories will vary depending on the type of video being produced, all videos should reflect our core values of dignity, courtesy, respect, and graciousness with members who enjoy social, golf, and recreational activities provided at the highest level of service in exceptional facilities.

Foundations of a Great Video

• Use a Stable Camera - A straight and stable shot will allow the viewer to focus on the subject and story instead of trying to correct the movement and/or angle of the camera to be balanced. For this reason, it can be advantageous to use a tripod during video shoots. There are also tools available to help stabilize moving cameras if the location is not stationary.

• Record Clear Audio in a Quiet Setting - Noise interference can distract from the story being told as well as obscure the words of the speaker. Try to keep the background noise to a minimum, or non-existent, if possible, unless the noise helps to tell the story. Using a good mic is essential in video recording so that the viewer isn’t distracted by background noises unrelated to the shoot. Clear audio is one of the most important aspects in keeping viewers engaged.

• Use the Rule of Thirds - The rule of thirds is a compositional guideline for creating wellbalanced scenes. Utilizing this rule will add visual interest to your videos by placing the subject matter in an area where the viewer’s eyes are naturally drawn. An example of the rule of thirds grid is illustrated below.

• Consider the Lighting - Lighting can set the tone and change the mood of a video. Position the subjects and focus of the shot so that there is not a major light source behind, above or to the side of them. Avoiding harsh lighting will eliminate unnecessary shadows and make the subject appear more natural in the environment.

Poor Lighting

Good Lighting

• Shoot Horizontally - All video must be shot horizontally so that it can be used on the most platforms possible. *Shoot vertical if video is meant for TikTok - reference page 32 for more information

• Keep the Subject in Focus - Some equipment will automatically focus on areas slightly off the intended subject, such as the speaker’s ear instead of his or her face. Check that the subject is fully in focus before beginning to record.

• Keep the Video Short & Concise - An ideal video length is typically less than two minutes. When considering its use on social media, cutting it to be about 30 to 45 seconds long is preferred. Attention spans are typically short; getting the message out quickly and in an engaging manner will help keep audiences watching to the end of the video.

• Brand the Video - Use the digital logo when appropriate. It is recommended that our digital logo is present on public facing videos.

Video Resources

The Club has professional videography stored on a network drive. Please note that no image or video may be used for commercial or advertising purposes without written permission from Baltimore Country Club.

COPYRIGHT LAW - VIDEOGRAPHY

Definition of Audiovisual Works

Section 102 of the Copyright Act protects original audiovisual works of authorship. The Copyright Act defines audiovisual works as consisting of a series of related images that are intended to be shown by use of projectors or electronic equipment. The creator of a video owns the copyright for that video. Anyone who sells, distributes, copies or otherwise reproduces all or part of the video breaches copyright laws.

Public Performance

Copyright law allows individuals to watch videos or DVDs in their own homes in the company of friends and family. The law does not permit public performances without the permission of the copyright owner. Section 101 of the Copyright Act defines a public performance as one for people outside the normal circle of family and friends, or at a venue that is open to the public. If you want to show videos in a public place, you should purchase a license from the copyright owner.

Fair Use

The fair use doctrine allows individuals and organizations to use copyrighted material, including videos, in certain circumstances such as news reporting or education. A school teacher, therefore, may show a legal copy of a video to a group of pupils as part of a classroom lesson. The video should relate directly to the course that the pupils are studying.

Creating Videos

If you create a video, you may want to include elements of copyrighted material such as music or images, mixed into the final work. The fact that you own a .mp3 file or any other form of musical track does not mean that you have the right to use that music except for personal or home use. You can, however, include copyrighted material if it is incidental or accidental. For example, if you video a couple’s first dance at a wedding and include the wedding music, this will not constitute a breach of copyright law.

Consent Guidelines

REASONABLE EXPECTATION OF PRIVACY

While there is a photography and videography opt-out form for members that do not wish to have their likeness used in any public or private communications, at Baltimore Country Club, our members, guests, and staff have a reasonable expectation of privacy.

• Generally, what can be seen from public view can be photographed or recorded without legal repercussions. Photographs or video taken in private places require consent. Baltimore Country Club is a private club. If a photographer or videographer is on Club property, they will need the Club’s permission to shoot.

• Consent to enter private property is not equivalent to consent to photograph or record it. Consent exceeded can be the same as no consent at all.

• If consent is required, it must be obtained from someone who can validly give it.

• Using hidden cameras, or audiotaping people without their consent, may invite criminal or civil penalties.

• A photograph or video may intrude into a person’s seclusion without being published. Intrusion can occur as soon as the image or video is taken.

WEBSITE

Our website is a valuable tool for sharing information with our membership, prospective members, staff, and the community. The guidelines below are designed to assist staff members who create and manage our website. These guidelines also pertain to blogs that are associated with BCC that are viewable by our membership.

Essential Foundations for an Effective Website

• Content Strategy - Content strategy focuses on the planning, creation, delivery and governance of content. Who are the target audiences? Why do they come to this website? What should they know or do once they’re on the site? How often will the site be updated? Who is responsible for ensuring that the content is up to date? Consider these questions at the beginning of any website project to ensure that content is accurate and useful.

• Responsive Design - The website should work as well on mobile devices as it does on bigger screens; visitors will be frustrated if the site provides a disappointing mobile experience. A responsive website presents the same copy, images and elements no matter what device it is viewed on, but the content may be arranged differently based on screen size.

• Color Contrast Ratios - To successfully meet the accessibility standards set forth for contrast ratios, there must be enough contrast between text and its background so that it can be read by people with moderately low vision (who do not use contrast-enhancing assistive technology).

These contrast ratios for our website are specified as follows:

• White background with black text, the ratio is 21:1

• Light grey background with black text, the ratio is 18.75:1

• Dark grey background with light grey text, the ratio is 5.03:1

• Dark grey background and white text, the ratio is 15.87:1

MEMBERSHIP EMAILS

Email is one of the most common ways staff communicate with our membership. The best practices described below are designed to assist staff members who send membership emails.

Best Practices

• Email Template - All email communications from staff members to our membership should be formatted in BCC's Northstar email template.

• Test Messages - Always send yourself a test message before sending the email to the membership. This will allow you to check spelling, grammar, and formatting on desktop and mobile devices.

• Do Not Send Attachments - Although there is a capability to add attachments to emails, attachments can also cause emails to go straight to SPAM. Attachments are also commonly associated with viruses. If there an external document that needs to be sent via email, contact the Communications Team and they will provide you with a link that members can click to access the document.

• Be Timely - Emails should always be relevant. Be sure to send emails at appropriate times. Avoid hours between 8:00pm-5:00am.

• Personalize - When appropriate personalize the email by using merge fields. Merge fields allow you to individually address members when sending mass communications. The sender (Staff Member) should also use their name as the sender name rather than a generic name like "BCC News". Recipients are more likely to open an email with a familiar name.

• Be Thoughtful - Spend time writing quality subject lines. The average person is inundated with emails every day—make your subject line stand out! Try to keep your subject line short (three to five words).

• Quality Over Quantity - Departments may only send a maximum of two emails per week with the exception of facility updates and emergency communications. Be mindful of repeating information in emails.

• Use Opt-In Groups - Departments may only send emails to their respective opt-in groups. Members are able to opt-in or out of email groups at any time.

• Sign-off - Take the time to include a sign-off at the end of each email. For example, "Regards", "Best Wishes", "Best", "Sincerely", "Thanks", etc. You can even go the extra step to include you signature in the email. To do so, sign your name on a white sheet of paper and send it to the Communications Team. They will convert your signature into a digital file that can be inserted in the email as an image file.

Formatting Guidelines

All email communications from staff members to our membership should be formatted in BCC's Northstar email template. Use the guidelines below to ensure that all emails are visually consistent with the Club's branding.

Email Template Header

The BCC branded email header should be present in all emails sent to members. Do not alter the header in any way.

Banner Image (600px x 150px)

Using a banner image makes the email visually appealing and established consistency.

Salutation

Body Copy

Font: Arial, 14pt Color: Black

Sign-off with Signature

Insert digital signature as an image file.

Email Template Footer

The BCC branded email footer should be present in all emails sent to members. Do not alter the footer in any way.

SOCIAL MEDIA

Social media platforms are valuable tools for sharing information about the Club and engaging with our membership and the community. At the same time, social media can pose unanticipated problems for users and have unintended consequences. The best practices described below are designed to assist staff members who manage and contribute to the official Baltimore Country Club account.

Best Practices

• Be Strategic - Consider the purpose of the social media account. Have a goal. It is better to use one social media site well than to stretch resources across multiple platforms.

• Be Clear - Clearly identify the department, facility, or individual's relationship to Baltimore Country Club. In the bio or about section of the account, link to the Club website to further show the connection. Be mindful of the relationship; the social media account should not harm or disparage our Club, members, or staff.

• Be Accurate - Ensure all posts are factual. Errors should be corrected promptly.

• Add Value - Provide the audience with useful, relevant information: news they can use, answers to their questions, insights that inform, photos that strike a chord, stories that inspire, or content that will make them laugh.

• Do Not Post Confidential and Proprietary Information - Staff members should not post confidential or proprietary information about our membership. Follow applicable Club policies, as well as state and federal privacy and confidentiality laws. Last names of members or staff are not to be used on any social media. Members cannot be tagged on Club or personal pages without consent (up to the Communications Team's discretion).

Max

Hashtags Video Length

Limitations

Photography & Videography

Refer to Photography (p.#) & Videography (p.#) for more guidelines

• Use a Stable Camera - A straight and stable shot will allow the viewer to focus on the subject and story instead of trying to correct the movement and/or angle of the camera to be balanced. For this reason, it can be advantageous to use a tripod when necessary. Contact the Communications Team if stabilization equipment is required.

• Use the Rule of Thirds - The rule of thirds is a compositional guideline for creating wellbalanced scenes. Utilizing this rule will add visual interest to your videos by placing the subject matter in an area where the viewer’s eyes are naturally drawn.

• Consider the Lighting - Lighting can set the tone and change the mood of a photo or video. Position the subjects and focus of the shot so that there is not a major light source behind, above or to the side of them. Avoiding harsh lighting will eliminate unnecessary shadows and make the subject appear more natural in the environment.

• Shoot Horizontally - All video must be shot horizontally so that it can be used on the most platforms possible. *Unless specifically for TikTok or for Instagram Reels

• Keep the Video Short & Concise - An ideal video length for social media is typically 30 to 45 seconds. Attention spans are typically short; getting the message out quickly and in an engaging manner will help keep audiences watching to the end of the video.

Social Media Policy

Staff Member Handbook Section 9.16

Baltimore Country Club respects the rights of staff members to use social networking sites, personal websites, and other internet communication sites as a medium of communication and self-expression. Social networking sites refer to blogs, forums, and social networking sites, such as Instagram, Twitter, Facebook, LinkedIn, YouTube, Pinterest, among others. However, the Club expects staff members to follow established procedures concerning social media in connection with their employment:

• When posting and mentioning Baltimore Country Club, its products or services, staff members, Club members, and/or guests, it is important to make clear that you are a staff member of the Club and the views posted are yours alone and not representative of the Club’s views. For example, “The opinions expressed on this site are mine and mine alone.”

• You cannot link from a personal social media site to Baltimore Country Club’s internal or external website without written permission obtained from the Communications Department.

• You cannot mention staff members, clients, members & guests, or partners without their expressed consent.

• You cannot use Baltimore Country Club’s logo or trademarks without written consent from the Communications Department.

• On social media sites, you cannot post photographs of other staff members, members, vendors, or suppliers, nor can you post photographs of persons engaged in the Club’s business or at Club events without the express consent of the individuals or companies involved, including Baltimore Country Club.

• If you see a misrepresentation about Baltimore Country Club, its members, or staff members you are to inform the Communications Department or Human Resources. Do not respond.

• You cannot use Club equipment or facilities for non-work-related activities without supervisory permission. You may not use social media while working.

• You cannot post Club confidential information, including but not limited to any proprietary, trade secret, or copyrighted information, Baltimore Country Club-issued documents, or any other confidential information accessed as a staff member of the Club. If you are unsure of the confidential nature of information, contact the Communications Department or Human Resources.

When posting, keep in mind you are responsible for what you write or present on social media. Any individual or organization may view your social media posts as defamatory, pornographic, proprietary, harassing, libelous, or creating a hostile work environment. All Club policies regarding conduct apply to social media activity including, but not limited to, policies related to Workplace Harassment, Standards of Conduct, noncompetition, and protecting Club confidential and/or proprietary information.

Any violation of this policy or other related policies may lead to corrective action including termination of employment.

Tax Section 501(c)(7)

A club organized for pleasure, recreation or other non-business purpose is exempt from paying federal taxes on income generated from its membership. A club which engages in business, such as making its social and recreational facilities available to the general public is not organized and operated exclusively for pleasure, recreation, and other non-profitable purposes, and is not exempt under section 501(a). Solicitation by advertisement or otherwise for public patronage of its facilities is prima facie evidence that the club is engaging in business and is not being operated exclusively for pleasure, recreation, or social purposes

To avoid challenges to private status, it is recommended that private clubs avoid:

• Advertising membership to the general public

• Encouraging applications for membership from the general public

• Extending an open invitation for anyone to visit the club

• Promoting the use of club facilities for rentals or special events to the public

• Providing information concerning the club’s activities or membership to the public

• Publicizing the member activity calendar or dining menus to nonmembers (club calendars and menus should only be accessible from the private side of the website)

It’s good idea to periodically examine the club’s website to find out if it is posing any risks to its private or tax-exempt status. Carve out some time for all relevant personnel, including club advisors, to review web content alongside the recommendations above.

Comments Guidelines

If you have any questions or concerns regarding external comments or content, contact the Communications Team. Communications Team will moderate all content to ensure that the BCC brand is not disparaged in any way.

EVENT ADS

Event ads are an effective way to inform our membership of upcoming social events. Ads appear in the monthly bulletin, on the Club website, and mobile app. All ads are to be creative, engaging and appropriate for its intended audience. Art direction left up to the discretion of the Communications Team.

In order to maintain consistency among all Club Event advertisements, all ad designs should adhere to the guidelines illustrated below.

Sample Club Event Ad

Standard Ad Size: 4.25"

The event title should appear at the top of the ad.

BCC Graphic logo is to be placed in the lower left corner of all ads.

Day of the week must precede the month and day.

Clubhouse (location) is to be listed before event times.

Fine Print

The "fine print" of an should be a minimum font size of 9 pt. This information differs per event. Information should be separated by vertical bars ("|").

Registration information is always listed as RSVP: Club Calendar unless otherwise stated.

BUSINESS CARDS

New design as of February 2, 2021

Name: Minion Pro Bold

Position Title: Minion Pro Italic

John Smith

Line Cook

O: 410.123.4567 C: 443.890.1234 jsmith@bcc1898.com www.bcc1898.com

Roland Park | 4712 Club Road | Baltimore, MD 21210

Five Farms | 11500 Mays Chapel Road | Lutherville, MD 21093

Great People make Favorite Places

Contact Information, Clubhouse Addresses, Website: Minion Pro

Old designs still in circulation, but not in production

410.889.4400

Lauren LaughLin Pastry Chef

llaughlin@bcc1898.com ext. 1349 RP www.bcc1898.com

Roland Park Clubhouse Five Farms Clubhouse 4712 Club Road 11500 Mays Chapel Road Baltimore, MD 21210 Lutherville, MD 21093

Printed

logo

Item Name: Minion Pro Small Caps Bold

Item Description: Minion Pro

Entrée Sides *if applicable: Minion Pro Small Caps light Grey color

BCC Logo, Centered, Black

Menu Appetizer

Classic Caesar Salad Romaine Hearts, Garlic Croutons, Parmesan Cheese, Homemade Caesar Dressing Maryland Crab Soup

Entrées

Grilled Atlantic Salmon Pineapple Salsa, Cilantro Butter Sauce

Marinated Flank Steak Chimichurri Sauce

BCC Jumbo Lump Crab Cake Cocktail Sauce, Tartar Sauce

All entrées will be accompanied by grilled asparagus, tricolored baby carrots, and roasted fingerling potatoes with rosemary

Dessert

Vanilla Crème Brûlée Seasonal Berries

Menu Title: AnnabelleJF

Course Title: AnnabelleJF

Menu Appetizer

Classic Caesar Salad Romaine Hearts, Garlic Croutons, Parmesan Cheese, Homemade Caesar Maryland Crab Soup Entrées

Grilled Atlantic Salmon Pineapple Salsa, Cilantro Butter Sauce

Marinated Flank Steak Chimichurri Sauce

BCC Jumbo Lump Crab Cake Cocktail Sauce, Tartar Sauce

All entrées will be accompanied grilled asparagus, tricolored baby carrots, roasted fingerling potatoes with rosemary

Dessert

Vanilla Crème Brûlée Seasonal Berries

MERCHANDISE

Our merchandise is an important touchpoint for the BCC brand and like all successful brands, we're careful about where we choose to put our logo. We make sure the products we create are carefully designed and produced in a way that reflects our brand values faithfully, creatively, and consistently.

If an external vendor is producing goods with our logo, the Communications Team must approve all proofs before production. Distorted logos are not to be distributed or sold to the membership.

Principles & Considerations

• Brand Relevant - New merchandise items should be carefully chosen for their relevance to our brand and values

• Necessary & Useful - We should align our brand with useful and practical items that have a positive impact on our brand experience for our membership. Always question whether an item is necessary - what does it add to a member's experience at BCC?

• High Expectations - We also apply a set of rigorous standards to our suppliers. Our approved merchandising partners are carefully chosen to ensure that they reach our high expectations. All new local suppliers are subject to a strict code that sets out the range of responsible business principles that we expect from them.

• Creative & Thoughtful - Always aim to develop branded merchandise that uses our brand assets creatively and that incorporates our logo in thoughtful ways. This results in engaging merchandise that not only creates a positive impression of our brand, but also encourages successive reuse to sustain a stronger connection with BCC.

EDITORIAL STYLE

Consistent writing helps unify Club communications.

A A. W. Tillinghast

À la Carte - There must always be an accent over the "A" in À la Carte. When used as a title, the "la" in À la Carte must remain lowercase.

addresses - Always spell out road, street, lane, drive, avenue, boulevard, etc.

The Adirondack Experience - Refers to and area of our Five Farms East Lawn that overlooks the East Course.

ampersand (&) - Only use ampersands when it is part of a business’ name or in a header or call-out. Do not use ampersands in body text.

am, pm - lowercase without periods or spaces. See times. amenities archives article attendant attire au pair

B

Baltimore Country Club - Not "The Baltimore Country Club" or "Baltimore Club". The Club may also be referred to by the acronym BCC.

Baltimore Room - Roland Park Banquet Kitchen - Roland Park banquet services

barber services

BCC - Acronym for Baltimore Country Club

BCC Holiday Attire - Required the Monday after Thanksgiving through December 31

BCC YOUniversity - continuing education program geared to promote personal and professional growth for all Baltimore Club staff. Use hashtag #BCCYOU on social media when referring to the program

Black & Gold Tournament - Ladies' 9-Hole Tournament

Board of Governors - The Club's governing body made up of 12 elected members. It is acceptable refer to the Board of Governors as the Board for short after first reference.

Bowling Lanes - Roland Park brussels sprouts - Commonly misspelled as "brussel sprouts"

Business Office

Bylaws - References the Constitution, Bylaws, Rules & Regulations—the governing rules of the Club.

C

campuses - Our Five Farms campus is located at 11500 Mays Chapel Road, Lutherville, MD 21093. Our Roland Park campus is located at 4712 Club Road, Baltimore, MD 21210. cancellation policy cancelled - BCC uses the British English spelling. Not "canceled"

Card Room capital dues

chit children - This term should be used when referencing policies and financials.

Child's World clinic

Club - Only capitalize when referring to Baltimore Country Club.

Club Calendar

clubhouse - Should be lowercase when used after clubhouse names. "Roland Park clubhouse" coleslaw - One word

complimentary - Not "complementary" or "free" complimentary for children under 4 committee names - Committee names must be capitalized

• Admissions Committee (formerly the Membership Committee)

• Archive Committee

• Entertainment Committee

• Finance Committee

• Fitness & Well-Being Committee

• Golf Committee

• Green Committee

• Membership Committee (Formerly the Ambassador Committee)

• Nominating Committee

• Paddle Tennis Committee

• Planning & Capital Improvements Committee

• Roland Park Real Estate Committee

• Squash Committee

• Swim Committee

• Tennis Committee

• Tournament Committee

• Traditions & Membership Experience Committee

composition titles - Italicize titles of books, magazines, periodicals, newspapers, movies, TV shows, plays, and works of art (i.e. The Baltimore Sun). Reference materials do not need to be capitalized (i.e. Encyclopedia Britannica). Quotation marks are to be placed around articles titles, chapters, speeches, and songs.

cornbread - One word Country Club Casual - Capitalize each word COVID-19 - Capitalize each letter, dash between COVID and 19 coworker - One word crabmeat - One word créme brûlée - Commonly misspelled

D

dashes (-) - Use hyphens to separate times and dates dates - Do not use ordinal indicators (st, nd, rd, or th) after dates that follow the month (ex: Monday, September 30). Months should not be abbreviated. Numerical dates should be separated by periods (Ex: 01.01.20).

days of the week - Capitalize and do not abbreviate decades - Do not use an apostrophe between the number and the "s".

departments - Refers to administrative offices. Departments should be capitalized when used as a title.

• Accounting & IT Services (Business Office)

• Aquatics

• Events

• Clubhouse Services

• Communications

• Culinary

• Facilities, Maintenance, & Engineering

• Fitness & Wellness

• Food & Beverage

• Golf Services & Outside Golf Services

• Golf & Grounds Maintenance

• Member Relations

• Membership

• Private Events

• Racquets

dietary notations - Hyphenate when written out (ex: gluten-free, dairy-free, nut-free). When on a menu, use abbreviations, GF, DF, NF

directions - Lowercase north, south, east, and west when referring to directions dollars - For amounts less than $1 million, use numerals.

dress code

• BCC Holiday Attire

• Country Club Casual

• Jacket & Tie (required for gentlemen ages 8 & over) or Semi-Formal

• Athletic Attire

• Tennis Whites/Whites (tennis and pickleball)

Driving Range

du Chef - "du" should always be lowercase duckpin bowling - Duckpin bowling balls and pins are significantly smaller and lighter than traditional ten pin bowling. Our historic Roland Park clubhouse is home to the second oldest working duckpin bowling alley in the state of Maryland

dues & fees

E

e-blast - Email communications to membership

East Course - Five Farms

East Lawn - Five Farms

Electronic Device Policy

em dash (—) - No spaces before or after an em dash email - Not e-mail entrance fees

entrée - Entrée names on menus should be capitalized

F

fine print - Fine print on any ad or flyer must be separated by vertical slashes ("|").

Ex: RSVP: Club Calendar | Cancellation Policy Applies

Five Farms clubhouse

fettuccine - Commonly misspelled

Founders Room - Roland Park

G

gentlemen/men - Not guys

Gentlemen's Golf Member-Guest Invitational

Georgian Porch - Roland Park

Georgian Room - Roland Park

GolfFit

golf member types

• Full Season

• Partial Season

• Nonresident/National

• Nonactive

• Nongolf

• Junior Full Time Student

• Minor Student (Ages 8-17)

Golf simulator (The Loft)

Great People Make Favorite Places - The Simple Truth. Use hashtag #GPMFP on social media

Green Folder Stories Greenkeeper

Group Exercise Studio - Not Group Fitness Room guests - Not non-members

Guéridon Service

H

hardboiled egg

haricots verts - Commonly misspelled Hole in One - Not hyphenated

hors d'oeuvres (Hors d'Oeuvres) - Commonly misspelled

Horticulturist - Commonly misspelled housemade - One word

Houseman I

Independence Day Celebration - Not "4th of July" or "July 4th"

Interclub

infographic J

Junior Golf - Minor member golf programming

K kids L

Ladies - General term used when referring to female members

Ladies' 9-Hole

Ladies' Thirsty Thursday - Bowling league

Ladies' Tuesday Morning - Bowling league

The Loft - Golf simulator

Lifestyle magazine - Membership monthly bulletin

Lifestyle Facilities Master Plan

Living Room - Five Farms

M

mac & cheese

Main Lounge - Roland Park Maryland Room - Roland Park Master Plan Member-Guest Tournament Member-Member Tournament members/membership membership categories

• Minor - 8-17 years old

• Junior - ≥ 18 years old, but < 22 years old

• Class B - ≥ 23 years old, but < 27 years old

• Ages 28-31

• Ages 32-35

• Ages 36-39

• Class A - ≥ 40 years old

• Class D - ≥ 75 years of age and has been a member of the Club for at least 15 years (voluntary, written request)

• Class H (Honorary) - ≥ 85 years of age and has been a member of the Club for at least 15 years (voluntary, written request)

• Class L (Life) - ≥ 90 years of age and has been a member for 50 year (voluntary, written request)

• Nonresident - A full-time student, between the ages of 18 and 27

Minor Privileges - The use of certain facilities of the Club may be granted, upon such terms and charges as may be prescribed in the Bylaws and Rules and Regulations of the Club, to any child of a resident member of the Club who has reached his or her 8th birthday but who has not reached his or her 18th birthday.

Mixed Bowling - Bowling league

Mixed Member-Guest months - Should not be abbreviated

NNongolf

Non-Wine Society

North Lawn - Roland Park

O Oyster Roast

oxford comma - Always use oxford commas

P

paddle tennis - Not platform tennis

Park & Farms - Staff newsletter periods (.) - Followed by single space between sentences

Personal Coach - Not Personal Trainer personal training

Phase 1 - Not Phase One phone numbers - Separated by periods (Ex: 410.123.4567)

pickleball

Pool Café

Pool Complex - Five Farms Porter

position titles - In body text, position titles should proceed the individuals name. No comma is necessary. Names should always be listed by position hierarchy first, then tenure.

Professional

Q

Q & A

quotation marks (“”)- Punctuation should always go inside quotation marks

R

Racquets

reservations

Roland Park clubhouse

RSVP: - Registration S

Semi-Formal - Same as Jacket & Tie Server - Not waiter/waitress

The Simple Truth - Great People Make Favorite Places

Snapshot - Any staff written editorial/profile in Lifestyle social membership

squash - Racquet sport staff members - Not employees

T

Tap Room - Five Farms tennis

Tillinghast Room - Five Farms, also known as the Tilly Room times - Written out in their entirety without spaces or periods (Ex: 10:00am). Meridian time indicators should be lowercase without spaces or periods (Ex: am, pm). tiramisú - Commonly misspelled trademark symbol

tricolored - Commonly misspelled

V

Virtual Newsletter - Monthly video of upcoming events produced by Communications

W

Websites/URLs - Do not use "http://" or "www." in front of a web address.

West Course

White Paper - An authoritative report or guide that informs members about a complex issue and presents the Club's philosophy on the matter.

Wine Society

Women's 18-Hole - Golf group

X Y Z

Youth Activities catalog

#123

#GPMFP - Social media hashtag for Great People Make Favorite Places

#bcc1898 - Social media hashtag referring to BCC

#fivefarm - Social media hashtag referring to our Five Farms location

#rolandpark - Social media hashtag referring to our Roland Park location

1898 Grille - Roland Park, can be shortened to Grille

Lifestyle Facilities

PLAN

MASTER PLAN BRANDING & CONTENT

Each section below includes guidelines for maintaining consistent branding across all platforms and best practices for creating content that achieves the goals of the Club's Lifestyle Facilities Master Plan.

• SYMBOLS & LOGOS

How to use the master plan symbol and BCC logo, as well as vendor logo placement.

• TYPOGRAPHY

When and how to use the official typefaces of the Club's Lifestyle Facilities Master Plan.

• COLOR PALETTE

The official colors of the master plan and usage of departmental colors.

SYMBOL & BCC LOGO

The Lifestyle Facilities Master Plan logo was created specifically for Club master plan communications.

Lifestyle Facilities Master Plan

BCC's official Lifestyle Facilities Master Plan symbol is to appear on all official master plan print and web collateral. This symbol may only appear in black, white, or BCC green. This symbol has been created specifically for all Lifestyle Facilities Master Plan communications and may not be altered in any way.

The BCC Graphic is a part of the symbol and should never be excluded.

BCC Logo

Baltimore Country Club’s logo is the iconic representation of the Club and should appear on all branded materials. Our logo symbolizes our storied institution and is to be respected and displayed with pride.

BCC GRAPHIC

The BCC graphic is used for all internal and electronic communications.

LEFT ALIGNED

This left aligned logo with our signature “Baltimore Country Club” wordmark is used for external communications.

CENTER JUSTIFIED

This center justified logo is used when a center justified design is appropriate on external communications.

Clear Space

Clear space is the specific amount of space that this symbol must have on all sides for all communications. For layout purposes, clear space also refers to the minimum distance from the edge of the page.

Minimum Clear SpacePreferred Clear Space

Minimum Size

The minimum size is the smallest dimensions the logo is allowed to be scaled to. This ensures that the integrity of our logo is maintained across all levels of communications.

In Print

Do not use this symbol with the BCC graphic smaller than 0.625" wide

Online

Do not use with the BCC graphic smaller than 45 pixels wide at 72 dpi

In Print

Do not use the logo with the BCC graphic smaller than 0.625” wide

Online

Do not use the logo with the BCC graphic smaller than 45 pixels wide at 72 dpi

Color Variations

LIFESTYLE FACILITIES MASTER PLAN SYMBOL

BCC LOGO

TYPOGRAPHY

The approved Lifestyle Facilities Master Plan typefaces are Poppins (sans serif) and Minion Pro (serif).

Sans Serif Font

Poppins

Black Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp

1

Rr Ss Tt Uu Vv

Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Poppins is to be used for headers. It can be mixed case or all caps. This font can be downloaded at fontsquirrel.com.

Serif Font

Minion Pro Regular (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3

Semibold (+Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3

Bold (+ Italic)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0

Minion Pro is used for headers, subheaders, and most importantly as body text (paragraph) on all print communications. Avoid using all caps. This font can be downloaded at fonts.adobe.com (Adobe Creative Cloud subscription required).

Alternate Fonts

The list of approved fonts below are acceptable in lieu of the Lifestyle Facilities Master Plan fonts.

Brand Font Acceptable Alternative Poppins Century Gothic

Minion Pro Times New Roman