Writing for Integrated Strategic Communication by Meme Whisper

FALL 2012 ' PORTFILIO WRITING ASSIGNMENTS IN COM 353: WRITING FOR INTEGRATED STRATEGIC COMMUNICATIONS Prepared for: Dr. Ode Amaize Course: COM 353 Writing for Integrated Strategic Communications College of Communication and Media Sciences Zayed University, Abu Dhabi In Partial Fulfillment of Bachelors of Arts in Communications Prepared by: Maha Jasim 200816089 June 10, 2012

Maha Jasim

Content:

Strategic Writing in Public Relations:

+ Announcement News Releases Feature News Releases Newsletter Crisis Speech Web Writing (website)

3 4 5 6 7

Strategic Writing in Advertising: Book Cover Print Advertisement Radio Advertisements Television Advertisements Outdoor/Indoor Advertisement

9 10 12 14 15

Strategic Writing in Business Communication: Bad-News Letter (Complaint) Persuasive Request Letter Job-Request Letter Resumes Memoranda (DressCode) Transmittal letter Business Report

16 18 19 20 21 23 24

Additional Writing: Blogs Maha Jasim

29 2

+ Announcement News Releases

In this Assignment I had to create an announcement “good news” news release for HealthWay Pharmacies.

HealthWay Pharmacies

HealthWay Pharmacies Al Matar Street, Building 334, Abu Dhabi, UAE 02 4468844

News Release FOR IMMEDIATE RELEASE Apr. 22, 2012

FOR MORE INFORMATION, CONTACT: Maha Jasim Director of Public Relations 050 7091009 mahajasim@hwpharmacies.ae

HealthWay Pharmacies is select by Abu Dhabi State Employees Association to operate Mail-Meds services ABU DHABI – HealthWay Pharmacies new Mail-Meds services is choose to deliver medical prescription for Abu Dhabi Employees State Association members. The contract will provide for ADSEA health system members their need of prescription by mail for the next four years. “Our main aim is delivering high quality prescription to our members and ensure fast delivery of their medical needs.” Ahmad Al Hosani said, Director of Abu Dhabi State Employees Association. Quality is one of the important Standards for HealthWay Pharmacies. There aim is providing a high quality and timeliness in their new Mail-Meds services. HealthWay Pharmacies with the cooperation of ADSEA will ensure handling prescriptions and conducting billing system to maintain patient confidentiality. With the new contract HealthWay Pharmacies will need to recruit new employees and facilities under the “New Jobs; New Opportunities” Initiative, which is financially supported from Abu Dhabi Office of Economic Development. Anood Al Marr, director of Abu Dhabi Office of Economic Development, said she encourages and supports the initiative. “That will give more opportunity to Emirati graduates to find job,” Ms. Al Marr said. HealthWay Pharmacies is one of the largest pharmacies chain in Abu Dhabi, and this step will show how they really care about the community and people more than profit. ###

Maha Jasim

+ Feature News Releases

In this assignment I create a human-‐interest story that will promote HealthWay Pharmacies record for compliance and customer satisfaction.

HealthWay Pharmacies Al Matar Street, Building 334, Abu Dhabi, UAE 02 4468844

News Release FOR IMMEDIATE RELEASE Apr. 17, 2013

FOR MORE INFORMATION, CONTACT: Maha Jasim Director of Public Relations 050 7091009 mahajasim@hwpharmacies.ae

HealthWay Pharmacies Mail-Meds services end your problems ABU DHABI – The mail that ends your misery. The suffering of a single mother and her child has ended with HealthWay Pharmacies new Mail-Meds services. Mariam Al Shamsi, a single mother who has two jobs for living. She is the first customer of the new Mail-Meds services. She ends her problem with HealthWay Pharmacies Mail-Meds services. Ms. Al Shamsi has a 10-years-old child that suffers from diabetes, and he needs medicine every month. It is hard to provide it for him because of double working hours and the long distance to the pharmacy. “HealthWay Pharmacies Mail-Meds services that ADSEA provides to us is really helpful,” Ms. Al Shamsi says. “As a single mother, I used to face problem going to pharmacies every month for Hassan medicine, but now it’s all over.” She is really happy with the Mail-Meds services and feels so grateful for both HealthWay Pharmacies and Abu Dhabi State Employees Association. In addition to the effectiveness of the Mail-Meds services, which can save time instead of going to a pharmacy. HealthWay Pharmacies provides for their members low-cost medicines than other pharmacies offer. ADSEA finds that from the 20 most common medicines, HealthWay Pharmacies provides it in low prices than other pharmacies. For unit cost of 90-day supply of prescriptions, they get 25% less cost than 30-day supply offer in other pharmacies. “Our main aim behind Mail-Meds services is to benefit the community and serve its need,” Mohamad Al Jabri, president and CEO of HealthWay pharmacies, says. HealthWay Pharmacies preforms a high standard of Mail-Meds services with Abu Dhabi State Employees Association members. After 12 months of action, HealthWay Pharmacies and ADSEA achieve their goal of serving the community need. HealthWay Pharmacies and ADSEA are planning to expand their Mail-Meds services to Dubai and other Emirates. With the expanding a larger community will be serve. ### Maha Jasim

+ Newsletter

In this Assignment I had to create a newsletter for HealthWay Pharmacies.

Maha Jasim

+ Crisis Speech

In this Assignment I had to create a crisis management speech for the CEO of HealthWay Pharmacies to the media after the crisis they faced.

Good Afternoon Ladies and Gentlemen First, I would like to welcome you all in this conference and thank you for joining. I’m the Chief Executive Officer of HealthWay Pharmacies. HealthWay Pharmacies is one of the biggest pharmacy chains in Abu Dhabi, and in our pharmacies quality means to us a lot. We care for our patients and always eager to deliver for them high level of quality service. Today we are gathering to reveal the truth about HealthWay Pharmacies recent crisis. We all know that before one week a hug and massive rumor spread through the media that HealthWay Pharmacies had releasing secrete information about patients to other patients in its Mail-Meds service. I would like to make this clear. It is not true. What happens in our Mail-Meds service is just a small problem. We didn’t intent to expose any medical information to other patient. I would like also to announce that this issue is under full control and we fixed the situation. We resend and exchange the problem of prescription immediately. To prove to you that it’s just a rumor from unethical person. The rumor came from Fatima Al Seed. She is a former HealthWay customer service supervisor. She was terminated six month ago for falsifying expense reports. Ms. Al Seed is currently working with Al Safa Pharmacy, which is one of our competitors in Dubai. Ms. Al Seed has many reasons and intentions to destroy our company image to able to get her revenge and to get Dubai mail prescription contract. That we are aiming to get soon. After investigation, we discover that the problem is from the labeling machine. The machine printed 2 labels the first one is wrong and the other one was for the patient. To note that the medicine was for the right patient, it’s just the under label was for other patient. I don’t know how the quality control stage didn’t note this before giving it to the delivering stage. But we still investigate and the person responsible will be deal with. The investigation is under the supervising of Abu Dhabi State Employees Association. I promise our customer that I will do my best to ensure and prevent this from happening again. Also I recommend and encourage any patient that receives any vials with 2 labels to call the customer service at 800-3999013 and I will ensure they will help him immediately. Thank you, I’m happy to answer any questions you have.

Maha Jasim

+ Web Writing (website)

In this Assignment I had to create 2 webpages for the HealthWay Pharmacies, front (home) page and a one

landing page.

Front Page:

Maha Jasim

+ Web Writing (website)

In this Assignment I had to create 2 webpages for the HealthWay Pharmacies, front (home) page and a one

landing page. Landing Page:

Maha Jasim

+ Book Cover

In this Assignment I had to create a book cover.

Maha Jasim

+ Print Advertisement

In this Assignment I had to create a bookstore printed advertisement and strategic message planner.

Strategic Message Planner: Luminos Client and Product: Our main product is book. Our bookstore name is “Luminos”. We sell various collections of books, such as fiction, children, health, non-fiction, science and other categories of books. Book prices are various and depend on many things, such as the quality of the book and it recently. However, most of our book is in a good quality and packaging in good way. In addition to our paper book we offer other type of e-book that involve the seeing, hearing and touching senses. We order our book from various book publishers around the world. We also offer a service of ordering especial books if they are not available in our store. Because we care about your knowledge, we offer a book club. It is a place in our bookshop where a family or friends can enjoy reading book together. Besides that, in our bookshop we have coffee café that supply our precious readers of delicious beverages. Target Audience: Our target audience is the people who love to read and seek for a place that can find several of books. We are more eager to attract Emirati people with the age of 5 to 45 years old, mix gender. Product benefit: Luminos bookstore will light your path to gain more knowledge and save you time while looking of books. We have an easy system in organizing and finding the book in our bookshop that even a kid can easily reach the book he is looking for. Being more knowledgeable you will improve your skills and knowledge. In addition, we have a book club, which will improve the people relation and knowledge and let them meet other people who love books. They will have fun together reading books. Desired brand image: Luminos is the world of book for all the people who love book and always desire for the best. Direct competitors and brand images: In the region we have many competitors of bookstores, such as Borders, Magrudy’s and Kinokuniya. These bookstores consider the largest and most popular bookstores in Abu Dhabi and Dubai. And as a general bookstore they are our direct competitors. However, by having the book club and our easy system for search for book we will have comparative advantages. Indirect competitors and brand images: Electronic devices and games, such as PSP, Nintendo DS, IPad and other modern devices are one of our biggest indirect competitors. In addition, there are video games, which is spread everywhere. Advertising goal: To convince the entire target audiences come to Luminos bookstore and to be their first destination for buying books. Strategic message: Luminos is your guide through the path of knowledge that feeds your intelligence. Supporting benefit: Feature

Benefit

Wide collection of various books

Wide range of knowledge and information.

Easy system to fine books in the store Book club

Save time and effort. Enjoy reading with other people. It encourage client to read and love books.

Paper and e-books

Expose knowledge in way that fit the client.

Maha Jasim

+ Print Advertisement

In this Assignment I had to create a bookstore printed advertisement and strategic message planner.

Maha Jasim

+ Radio Advertisement

In this Assignment I had to create a Radio advertisement script about the book I create with a strategic message planner.

Strategic Message Planner: The book “Six months in a Waggon” by Joseph Scott. Client and Product: Our main product is a book. The name of the book is “Six Months in a Waggon” and the author is Joseph Scott. The book is a drama type and focus on the relation between father and daughter, also how fathers sacrifice for their children and want the best for them. The book price is only AED 45.00 and the quality of the book is good. It’s made of normal paper with light paper cover, so it wouldn’t be heavy and easy to carry. It’s packaged in a good way and can life long. In addition to the paper book, it also can be found as e-book and audio book. The book author is Joseph Scott. He is an American writer and novelist. Joseph graduated from Indiana University with a double major in Drama and Telecommunications. His way of telling the story is unique and makes you feel that you are part of the story. The company that publishes the book is McGram Hill Companies, which is a leading global financial information and education company. The book is sold in most of the famous bookstores, such as Borders, Magrudy’s and Kinokuniya. Also, you can find it in Amazon and online bookstore. The book purpose is to entertain and highlight the father role, father-daughter relation and his value to the family. Target Audience: Our target audiences are young people from the age of 15 and above. Both male and female can enjoy the story. It can be a perfect gift for people who love drama books and people who don’t know the really value of having a father. Product benefit: “Six Months in a Waggon” is a great book with a magnificent core value of the role of father. Father-daughter relation is one of the main points in this book. The reader of the book will live the story and will image the whole scenes while reading it. The main benefit of this book is improving family relation. The book is easy to read and actions in the story are fluent. Another benefit from the book is entertainment, add knowledge and improve skills. Desired brand image: “Six Months in a Waggon” aim to be one of the best selling books and be owned by most of the young people. Direct competitors and brand images: In this year there are lots of drama books and some were transformed as a movie. In the best selling book our main direct competitors are “The Lucky one”, “Please Look After Mother” and other books. Besides that, all other types of book, such as comedy, fantasy and others are direct competitors. For example, “Golden Dreams” and “Seven Weeks in the Sahara”. Indirect competitors and brand images: Movies, video games and new technological devices, such as IPad and PSP are the main indirect competitors. Most young people don’t love to read so we need to motivate and make them read. Advertising goal: Convincing and motivate the target audiences to buy and read “Six Months in a Waggon” book.

Strategic message: “Six Months in a Waggon” will stimulate your senses and satisfy your passion of drama stories. Supporting benefit: Feature Smooth and fluent style Full of excitement and events Easy language Focus on Father (Main Character)

Maha Jasim

Benefit Take you easy to the book world Entertainment Easy to read Value father role

+ Radio Advertisement

In this Assignment I had to create a Radio advertisement script about the book I create with a strategic message planner.

Title: Six Months in a Waggon Client/Sponsor: Written by Joseph Scott, Book publisher McGram Hill Companies. Length: 60 seconds Air Date: June 7 – July 7 SFX: Sounds of opening the door, and sound of light steps entering the room. (Establish, the fade) GIRL #1: GIRL #2: GIRL #1:

GIRL #2: SFX: Sound of people in the mall with mix music. (Establish, then fade) GIRL#2:

SFX: Sound of opening a gift-wrap. GIRL #1:

GIRL #2: ANNOUNCER (Male):

Ahh Why he always does that, it is not fair. What’s wrong dear? Dad didn’t allow me to travel with my friends. Wish my mother were here. It’s really sad how my sister feel about dad. What shall I do?

Six Months in a Waggon by Joseph Scott that seems an interesting book. Hope she will like it and know how dad is important. Ohh, it’s a book. Six Months in a Waggon by Joseph Scott. It looks interesting. I hope you will like. Six Months in a Waggon by Joseph Scott. It’s a perfect gift for people who like drama or people who don’t value the father role. You can find it in any bookstore. Six Months in a Waggon will stimulate your senses.

(Fade, out at: 59) ###

Maha Jasim

+ Television Advertisement

In this Assignment I had to create a television advertisement storyboard about the new Rehab & Sports Therapy Service and the Center for Joint Replacement in Riverview Community Medical Center.

Are you tired of wake up with pain?

You don’t need to travel away. It’s near now.

Come to our free, convenient seminars. Dr. Hamp and Dr. Susan will host you in the free seminar.

Maha Jasim

Do you think it’s because of your age and you feel shy to said it.

Riverview Community Medical Center provides the news Rehab & Sports Therapy Service and the Center for Joint Replacement.

Call 555-‐2111 for reservation.

Don’t and free yourself of pain.

Now you can free your body of pain and live with less joint pain.

Greet each morning – pain free.

+ Outdoor/Indoor Advertisement

In this Assignment I had to create a television advertisement storyboard about an social issue w hich is d ivorce in the United Arab Emirate.

Maha Jasim

+ Bad-News Letter In this Assignment I had to write a complaint letter to the German Veterinary Clinic about a lack of instruction that lead to kitty poison.

February 6, 2012 Al Shahama, Abu Dhabi P.O. Box 34443 Maha.Jasim@hotmail.com Dr. Mary John Director of German Veterinary Clinic German Veterinary Clinic Khalifa City A, Abu Dhabi 02-5677655 Dr.John@gvc.ae Dear Dr. John, I’m a new customer in your veterinary clinic. It has been two month since my first time I came to your clinic. I admire your care of the clinic environment and the organized and easy procedure to make appointment. Also, I’m so happy with the clinic services and way your staffs treat our pets. Before one week ago I came to your clinic because my kitty was suffering from fungi. Dr. David diagnosed my kitty and prescribed for it an anti-fungi cream. He only told me to use the cream once a week; he didn’t give any other instruction about the medicine or how to use it. I discover that if the kitty licks it, it can be poison. My kitty licked the cream, and it is sick now. Can you please tell me what to do. I’m so worried about my kitty. I hope you will have more supervising on doctors in your clinic, so problems like this won’t happen to any other pets. How you will feel if you were in my place. Sincerely,

Maha Maha Jasim

Maha Jasim

+ Bad-News Letter In this Assignment I had to write a respond letter from the director of German Veterinary Clinic to the kitty owner.

February 8, 2012 Director of German Veterinary Clinic German Veterinary Clinic Khalifa City A, Abu Dhabi 02-5677655 Ms. Amna Al Neyadia, P.O. Box 7338 Al Bateen, Al Kahleej Al Arabi, Abu Dhabi, UAE Dear Ms. Al Neyadia, I am really sad about what happened to your kitty. I apologize on behalf of the Germen Veterinary Clinic. I am sure that there must be misunderstanding that leads to this problem. First, I recommend you bring your kitty immediately to our clinic. I will supervise on the diagnosing of your kitty. Don’t worry we will diagnose your kitty and will treat it as it needs. I will supervise your kitty situation and treatment. And I will make sure that your kitty will recover and be healthy again. And for Dr. John I will talk to him and see what happened and what I can do about this problem. Be assured that I will take the appropriate action about what happened. Thank you for this trust you give us and be sure we will not disappoint you. I’m willing to see you soon. Sincerely,

Charlie Hunt Charlie Hunt Director of German Veterinary Clinic

Maha Jasim

+ Persuasive Request Letter In this Assignment I had to write a Persuasive Request Letter to our professor to persuade him to choose me out

of the 10 students from 40 students to get enroll in the Writing for Integrated Strategic Communications course. I used the strategy of using personal experience to persuade our professor to choose me.

February 15, 2012 Zayed University Student U2816089@zu.ac.ae P.O. Box 34443 Dr. Ode Amaize Professor College of Communication and Media Sciences Zayed University P.O. Box 9778 Dear Dr. Amaize, I’m writing to you to request your permission to get enroll in Writing for Integrated strategic communication course. I’m a fourth year student in the College of Communication and Media Sciences. I know you will receive many letters from students telling you that they want to enroll to this course because they need it to graduate or other similar reasons that anyone can told you. But let me tell you why you may consider enrolling me. First, I’m a hard working student and I like to learn new things, and I believe that this course will teach me a lot that could benefit me in my professional life. Secondly, I had a bad experience with writing. I had a problem with a veterinary clinic, and I wrote to them a complaint letter because they didn’t give me full instruction about a medicine and my kitty got sick. But it wasn’t effective, I was really sad because I wasn’t able to write a good letter and defend my kitty. By taking this course I will be able to learn many good techniques about writing. Also, I will be able to get what I want in a professional way. I hope you accept my request and enroll me in your class. I’m looking forward for your respond. Sincerely, Maha Maha Jasim

Maha Jasim

+ Job-Request Letter In this Assignment I had to write a Job-‐Request Letter replying on job advertise of HealthWay pharmacies. In addition, attached our résumé with the job request letter.

Al Shahamah, 11 St. Abu Dhabi, UAE March 13, 2012 Mr. Johnson Recruitment Specialist HealthWay Pharmacies, Inc. Al Matar Street, Building 334, Abu Dhabi, UAE Dear Mr. Johnson: May you please consider this letter to be my application for a position as versatile writer at HealthWay Pharmacies. I will receive my bachelor in Integrated Strategic Communication in June, from Zayed University. I believe that I meet the requirements you ask for and I hope I will join the HealthWay Pharmacies team. I have heard about your pharmacies a lot and I got attracted by the new technique you use for delivering and giving prescription using mail, phone or e-mail order. Also, what interests me is you are one of the larges Chain of retail pharmacies in Abu Dhabi and how you trying to expand your branches over the country. As a pharmacy you play an important role serving the community’s health. Besides that, the world is developing and people depending in technology more and your techniques are really impressive. That’s why I would really like to work at HealthWay pharmacies. I believe that I have the skills and abilities you are looking for. As I hope you will see on my resume. I’m a student in the College of Communication and Media Sciences. I have good communication skills in any situation and I can work independently and with group. Besides that, I can work easily with Microsoft Word in PC and Mac. I’m able to write various forms of writing for companies, I took Writing for Integrated Strategic Communication course, which focused on these types of writing. Besides that, I took a Business Communication course that also develops my writing abilities. In addition, I’m good in using Photoshop and Illustrator that make me good in designing newsletters, brochures, advertisements and other things. And I took a New Media Course that focused in designing. I’m an active person and I can learn fast. Also, I respect time and have a good management of my works. I would like to prove my abilities in HealthWay Pharmacies. I’m waiting your respond. Thank you very much for your time and consideration. Sincerely, Maha Maha Jasim

Maha Jasim

+ Résumé In this Assignment I had to write a Job-‐Request Letter replying on job advertise of HealthWay pharmacies. In addition, attached our résumé with the job request letter.

Maha Jasim Hasan

P.O. Box: 43334 – Abu Dhabi Tel: 02-‐5631806 Mobile: 050-‐7091009 Mahajasim@hotmail.com Emirati Education Bachelor in Communication and Media Science, Major in Integrated Strategic Communication. (Dean’s list, 3.48) Zayed University – Abu Dhabi

2008 - 2013

Professional Skills Computer Skills Photoshop, Microsoft Office, Mac, PC, Online Research, Illustrator, Social Media, Photography, Photo and Video Editing. Language Skills Bilingual - Arabic the mother language. English - IELTS with Overall Band Score 6.0 (2008). Interpersonal skills Communication skills, Events Organizing, Teamwork, Active Learning, Public speaking, Typographic symbols. Extra-Curricular Activities World Press Freedom Day at Zayed University • Photographed, organized, distributed free t-shirt as a member of Society Professional Journalist Club.

2012

Woman As Global Leader Conference at Zayed University • Photographed the event at Zayed University.

2012

The Federal National Council conference at Zayed University. • Organized, photographed, guided the audience and distributed the headset for translation conference at Zayed University.

2011

Lecture “Reasons for hope” at Zayed University 2011 • Greeted the guest speaker Dr. Jane Goodall and guided the audience in the lecture about her book "Reasons for hope" at Zayed University. Related Courses New Media, Introduction to Information of Technology, Business Communication, Writing for Integrated Strategic Communication, Public Speaking and Persuasion, Communication & Media Research & Analysis. References available upon request.

Maha Jasim

+ Memoranda In this Assignment I had to create a m emo for the new dress code policy.

MEMO Date:

Mar. 13, 2012

To:

Jeff Marshall, VP of Sales, Marketing and Public Relations.

From:

Maha Jasim MJ Director of Public Relations Public Relations Dept. Main Building, Office 422 Ext. 9327 MahaJasim@HWpharmacies.ac

Subject:

New Dress Code

This memo presents the new dress code policy for our company. After many complaints we received that many customers miss identifying between the staffs and other customers. And additionally to the survey we indicated from our staffs. I believe changing the dress code is necessary. Formal uniform is unwanted nowadays. In the new dress code we tried to avoid formal clothes. We also choose similar clothes for the similar positions to be easily identified. We make it clear what male and female of foreign and Emirati workers should avoid and what they should wear in work. I believe that this new dress code will solve the problem of formal clothes and the misunderstanding that our customers face. I hope you will consider this new code and add it to the company policy manual. Thank you very much.

Maha Jasim

+ Dress Code In this Assignment I had to create a new dress code for the company policy manual.

PROFILE Policy Manual - Retail Stores Dress Code:

In your working hours in the pharmacies you should follow some rules. These rule are for your health, safety and to promote a professional image about our company. First, these are the general rules that are for all workers retail store staff, pharmacists and pharmacy technicians, male and female to follow: • • •

Recreational and beachwear are forbidden. Shorts, jeans, short sleeves, excessive jewellery, heavy make up all are forbidden too. Nametags with the logo of the pharmacy and your name are mandatory to wear.

Then for specific positions each one should follow the policies, which are under each position in the pharmacy. For non-pharmacists staffs, they should follow the general rules in addition to these: •

•

Informal clothes are acceptable. For foreign workers, male must wear white shirt or blouse and black trousers. Ties are not required. For female white shirt or blouse with black trousers or skirt and the skirt length should be under the knee. For Emirati workers, male can wear as foreign workers or wear local dress “white Kandora and Katra”. And for female, they must wear Abaya, but it should not have decorations.

For pharmacists and pharmacy technician’s staffs, they should follow the general rules in addition to these: • •

•

Wearing the white coat is required. For foreign workers, male must wear blue shirt or blouse and black trousers. Ties are not required. For female blue shirt or blouse with black trousers or skirt and it length should be under the knee. For Emirati workers, male can wear as foreign workers or wear locate dress “white Kandora and Katra”. And for female, they must wear “Abaya” but it shouldn’t have decoration.

There will be a white tunic top with HealthWay Pharmacies logo, which can be worn with black trousers for male and skirt or trousers for female. But it’s optional.

Maha Jasim

+ Transmittal letter

In this Assignment I had to write Transmittal letter and a Business Report to the Director of Human Resources in our company to summarize and interpret the result in the tables from the research that our team did to cover the problem of gender discrimination that female feel, which prevent them from being promoted to senior mangers. Also, we offer some suggestions to improve the situation.

March 4, 2012 The Lead Advertising Company Public Relations Department Abu Dhabi, Al Salam Street P.O. Box 34443 MahaJasim@thelead.ae Mr. David Smith Director of Human Resources The Lead Advertising Company Abu Dhabi, Al Salam Street P.O. Box 98892 Dear Mr. Smith, We always seek the best for our company and desire to develop our departments to have a better reputation in the market. Therefore, we conducted a research team and wrote a business report that has a clearly exposes of the problem that we currently face in the company. The main problem that we address in the business report is the gender discrimination that women face in the workplace while climbing the ladder. We supported our argument with statistics. Also, we recommend some suggestions that could help reducing this issue. We hope that you will consider this report and improve the situation in our company. Attached is the report you requested. If you have any questions, please contact me. Sincerely, Maha Maha Jasim Public Relations Department

Maha Jasim

+ Business Report In this Assignment I had to write a Business Report to the Director of Human Resources in our company to summarize and interpret the result in the tables from the research that our team did to cover the problem of gender discrimination that female feel, which prevent them from being promoted to senior mangers. Also, we offer some suggestions to improve the situation.

Female facing the glass ceiling Our team in the company did this business report after hearing a lot of female complained in our company. This report describes and addresses a major problem that the company face, which is women face gender discrimination and they face difficulties climbing the ladder to get higher position as men have. Although females are more qualified, they face discrimination in the company and face the glass ceiling. We made some researches that we use to indicate the problem. We gather three figures of data. The first one, Figure 1 is general statistics for male and female managers in the company in percentages and numbers. The second data, Figure 2 presents some reasons from perspective of female executives and male CEOs of why female executives don’t advance into corporate leadership position. And the last data, Figure 3 shows some reasons why female executives think company should increase their opportunity in higher positions. In this report we explain the main important information that we got from the research. And clearly address the problem, which is female facing gender discrimination in climbing the ladder to high managerial positions. And because we believe that our company cares about it employee, females will get a fair and equal treatment as any employee. Also, we offered some suggestions that the company can follow to ensure ending and controlling this problem. All what we aim is to have a great company reputation with fairness treatment for all employees.

General statistics for male and female managers Female managers face gender discrimination in the company and they don’t promote to higher position as men. From what we got in the first data conducted to our company in general females are more qualifies and work more; however, they still don’t get promotion and managerial positions. Statistics that are base from our research Figure 1 shown the differences between female and male managers from general aspects and you can see how discriminate the women is in our company. One statistic shows the female managers average number of years working with the company and it is higher than men with 2.8 years. Although their average annual salary is less than men by 8000 dollar, male got 10.5% more than females and this is unfair. It’s clearly show why female feel discriminated. Female managers are more qualified and have more experiences in the work field. However, they got less salary and less chances or non-chances of promotions. Another statistic shows that female managers have 7.2 average numbers of years of management experiences, which is higher than male have by 0.3 years. Nevertheless, the average numbers of times that female managers are promoted are less than male by 4.5%. This is another example show that we have an issue.

Maha Jasim

This is unfair and can cause serious issues in the company. For example, after female facing a lot of discriminations that may create hate and aggressive feeling among the employees, which can damage the company from inside, which in the long term will affect the whole company. And as a large company you don’t want that to happen, so why not giving the females managers what they deserve and promote them to higher position. Figure 1: General Statistics of Female and Male managers. Employee Statistics Average annual salary Average number of years of management experiences Average number of times promoted

Female managers 76,000 $ 7.2

Male managers 84,000 $ 6.9

4.2

4.4

Reasons preventing female managers from reaching high managerial position The second data that we got from the research we did for our company was trying to answer this question why female executives don’t advance into corporate leadership position. We give this question to female executives and male CEOs to know what each of them think. Figure 2 shows some of the result. The reasons according to female executive absolutely different of what male CEOs thinks. For example, for male CEOs the top reason with the highest percentage, which is 82% that prevent women for getting advance into corporate leadership positions, is lack of general management or line experience. That means men believe that the number one reason that make women unable to promote to higher managerial positions is lack of knowledge in management and experience. However, female give these reason only 47%. But in the previous general statistics, it’s stated that female managers has more experience than male by 0.3 years. So why male think that females lack of general management while they are not. Female managers have 7.2 years of management experience, while male have only have 6.9 years. That shows how men perceptions of women don’t change although it’s wrong and number proves that it is wrong. That is the reason why female don’t have higher positions. Because of the traditional perception of male about female, it causes them barriers in the promoting process. 52% female executives believe that male stereotyping preconceptions is the number one reason why they don’t get high management positions. Female believe that how men feel or think about them is effecting his management decision whether he should put a woman in leading position or not. And it’s true and proved in the previous part, men always think that they are stronger and can handle anything. They always see the women as weak and emotional person which in their perspective not good for leader position. What is interesting only 25% of male CEOs think that stereotyping preconceptions is the reason behind the issue. Maybe they just don’t want to admit about their idea to not be gender racial. Also, another interesting reason why female face discrimination and don’t got promotions according to female managers is exclusion from informal networks. 49% of female managers said it’s the reason that prevent and create barriers for female managers. We believe it’s true, most successful and huge deals happen in informal meeting and gathering. And what is more interesting only 15% of male CEOs said that is the reason that preventing female from higher positions. We can see how each one of them thinks in different way and most of male perception is wrong and clearly indicate discrimination against female.

Maha Jasim

Figure 2: Why Female Executives Don’t Advance Into Corporate Leadership Positions. 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

82%

47%

52%

49% According to Female Executives

25% 15%

According to Male CEOs

Lack of general Male stereotyping Exclusion from management/line preconceptions informal networks experience

Reasons why the number of female senior managers should be increased in the company After knowing the general statistics of employees and some of the reasons that prevent female executives from getting leadership positions in our company in the perspective of female and male managers. We want to know why female want to get higher position and we got from them several reasons that they believe that make them better and why the company should promote them and don’t treat them differently. We surveyed several female and concluded with Figure 3. Female shouldn’t be treated unfair or different from male, female have many reasons that support their case. The number one reason why female thinks companies should increase the number of female senior managers with 69% strongly agree and 29% agree from female is women are large part of management talent pool. The natural of female and being a mother and her role in raising her children, gives her more congenital management skills. Female believe that they are important and having them can give the company some advantages. Another reason from the perspective of female why companies should put them in higher managerial positions is women are large part of the consumer base. 36% of female strongly agree and 45% agree on this reason. It’s common known that women are the most members of society that consume products and buy a lot. So if the company hires a woman in senior manager position, she knows how women think and what they need and want. So she can easily make decisions that can bring profit for the company. Also, from the other reasons we indicate that female are more optimistic and they have self confident about themselves. Besides that, they believe that having a female in the top managerial position could really help improving the company in the market business.

Maha Jasim

Figure 3: Why Female Executives Think Companies Should Increase The Number Of Female Senior Managers.

Shareholders want more executive women

7% 41% 61%

Women contribute unique perspective

32% Strongly Agree

Women are large part of consumer base

Women are large part of management talent pool

Agree

36% 45% 69% 29%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Conclusion In conclusion, this report summaries and interprets the result from the research that our team in the company did. It mainly discusses the issue of female that face gender discrimination and don’t get advance in leadership and managerial positions in the company. We supported our report with data that we got from the research, which are Figure 1, 2 and 3. We had 3 main parts that we discuss; the first part was about general statistics from Figure 1, which has general statistics about female and male managers. And we were able to define the differences and see how the women are treated unfairly although they have more experiences and education. The second subtitle or part was about the Figure 2, which presents some of the reasons from the perspective of female executives and male CEOs why female executive don’t get promoted in higher managerial positions. And we indicted that the idea that male have against female won’t change and they don’t admit that they have sexual racial. And the third part summarize Figure 2, which presents several reasons that female believe why any company should increase the number of female senior managers. They showed how women believe in themselves as important part and winning element for any company in the market.

Suggestions We would like to offer some suggestions that we believe could control this problem and end it. •

Promote more female executives and give them the chance senior managers. It could bring lots of benefit and advantages to our company. If the company wasn’t happy about it, they can simply remover her from the position.

Maha Jasim

•

Involved more female executives in informal meetings. It’s known how women are good with creating relations and with qualified female executives that could be an advantage to our company.

•

Be fair with the salary of female and give them what they desire base on their degree and experiences.

By doing this our company will be safe from lawsuits that some female may make against the company because of gender discrimination. And we don’t want that to happen. Fairness and equal treat is what our company should be known among the other companies for better reputation and relationships. What we hope from this report is improving how our company treats and deals with employees. And no one face any type of discrimination. We know that you care that makes us more optimistic to do this report. So it’s really important to act now before it is too late.

Maha Jasim

+ Blogs

In this Assignment I had to write a blog in any topic. This blog is about how I feel about writing and when I

write.

Not easy March 10, 2012 / 10:13 PM Posted by Maha Jasim, Zayed University Student

White papers are everywhere, some are waiting their turn to be written on, other flying with the season winds that invaded the brown room and turn it to a mess. Countless failure tires ended in the trash. Thoughts are fighting and words are missing. Losing the passion of writing. Depression is winning the war. Laying a blue pen among pencils that has been sharped a lot after lots of failure. Another breeze of wind invades the room, but this time carrying a white flower. A silent moment dominates with unknown decisions in mind. What to write, or should I stop. All my senses turned to the flower. Young, fresh and beautiful should I be like it. Should I be beautiful even if I will die in the end. Yes that what I want to be, having a good impact on life even if I’m going to end. Passion is coming back and words become in harmony. It’s not easy, but not hard to optimist soul.

Maha Jasim

+ Blogs

In this Assignment I had to write a blog in any topic. This blog is how I see the life.

Life March 26, 2012 / 04:33 PM Posted by Maha Jasim, Zayed University Student

Your life is just a big house with millions of doors. Everyday is a door that you open. You never know what you will face in your day. Is it good or bad, happy or sad. You will never know until you try it and life the day. Doors open and other are closed. But don’t close the door unless you make a significant thing or learn something. Sometimes doors closed in your face and you won’t see the light. Have faith and find the inner light inside you to light your way. Doors will open and life will never stop. Just trust yourself and love yourself to find the inner light. Don’t be afraid of opening the new doors. Always ask for more knowledge. Try new and different things. Don’t stick with the boring routine. Add spices to your life and enjoy the monument no matter how dark is the place. Ask always for more of everything and make a change.

Maha Jasim

+ Blogs

In this Assignment I had to write a blog in any topic. This blog is about my thought and how they fight inside

my mind.

Flying bird May 11, 2012 / 03:43 PM Posted by Maha Jasim, Zayed University Student

Thousand of thoughts fighting in mind, stress is domineering the feeling. Write and erase the words. Again and again, can’t focus, don’t know what to write. The sound of the clock ticking is making the situations worst. Time is passing and the paper is still empty. Losing control, hands begin shacking. Suddenly, a long deep breath is taking trying to get control again. Staring to the sky to empty the mind of the hysterical ideas. Flying birds that enjoy their freedom. Closing the eyes and think of nothing. The stress is declined and the control is back. The words begin to flow and the ideas become clearer. The artwork complete, a great joy entered the soul and pleasure of achievement. Feeling relief after a battle of wild ideas. Released the talent and proud of the results. Always make your mind like the sky and your thoughts as the birds free with no limits. Then enjoy the beautiful feeling of success.

Maha Jasim

+ Blogs

In this Assignment I had to write a blog in any topic. This blog is how I see the success path and how this path

can effect our life.

The ladder

May 26, 2012 / 09:422 PM Posted by Maha Jasim, Zayed University Student

I always see the success as a high place that can be reach with a long and unsustainable ladder. Every stage of life is a one stair. We sometime pass many stairs, but sometime we fall and go back. While climbing the ladder we learn and we learn more when we fall. When we are climbing this ladder to success we meet many people. Some help us to climb up, other pull us down. The once who left us up are our family and friends, the once who are pull us down are enemies and fake friends. However, you will be mostly alone in this ladder. Don’t let anything stop you, keep climbing even if you fall, stand again and keep climbing and your head up. The length of the ladder will be depending on you. If you start giving up and feel week the ladder will be longer and success will look so hard to reach. But if you were more optimistic your will see the success so close to your hand. Be always proud of yourself when you go a step up. Never look back, keep going up and you will reach success.

Maha Jasim

+ Blogs

In this Assignment I had to post a reply on Alia Yunis blog.

Maha Jasim