My generation@work Discovery Journey by Meneer de Leeuw

THE MY GENERATION@WORK DISCOVERY JOURNEY Promoting Enterprising Relations to Work

What is a Digital Memory Aid? A Digital Memory Aid is storage place for newborn ideas and concepts. During a good brainstorm or envisioning session, participants see new connections and come up with new ideas. They can see these ideas in front of them. New ideas are very volatile, it's hard to capture them or transfer to people who were not present during the brainstorm session. A week later, the ideas often have faded out of our memory. We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind. The Digital Memory Aids contain everything that can help remember and capture the energy of what happened during the international meetings: sketches, impressions, opinions, quotes and ideals. The Digital Memory Aid is a place where concepts and images are structured further and made communicable. The Digital Memory aid is also a place to storage the My Generation at Work story and a way via which we can spread the story. Therefore, all the separate Digital Memory Aids are collected and one overall overview/journey has been made of it. The concept of the digital memory aid and I.D.book was developed and introduced to MyGeneration@work by www.meneerdeleeuw.nl

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CONTEXT

1. MY GENERATION@ WORK TRANSNATIONAL KICKOFF MEETING ROTTERDAM - 4-5 OCTOBER 2012 2. MY GENERATION@ WORK INTERNATIONAL PARTNER MEETING MARIBOR - 18-19 APRIL 2013 3. MY GENERATION AT WORK JOURNEY AID BRAGA GETTING THE INNOVATION SPIRAL WORKING: GO FOR IT! BRAGA - 12-13 SEPTEMBER 2013 4. MY GENERATION AT WORK VISUEL MEMORY AID THESSALONIKI THESSALONIKI - 21-22 JANUARY 2014 5. MY GENERATION AT WORK INTERNATIONAL PARTNER MEETING TAMPERE - 18-19 JUNE 2014

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DIGITAL MEMORY AID

MY GENERATION@WORK TRANSNATIONAL KICKOFF MEETING ROTTERDAM 4-5 OCTOBER 2012

IT WAS AWESOME TO MEET EVERYONE AGAIN! DEAR PEOPLE, Some excellent work has been done towards and during our international meeting and we have been able to submit the MyGeneration@Work final plan with 6 main products. In November we will meet with the URBACT Assessment Panel and in December we will make the last changes if required. We expect to get the subsidy contract in January 2013. For this submission we have developed a baseline studysummary of the youth employment state-of-the-art debate in Europe, with key themes and messages (the ‘why’). Consider this Digital Memory Aid as a complementary document with some highlights of our international meeting in Rotterdam. The document is meant for you as a participant. We hope that when you read this you will remember the conversations, insights and ideas you had and that you can re-connect with the energy of this meeting. We hope it will help you make the connections to the MyGeneration@Work products we have proposed. The challenge for us is not to fly out in all directions, for we would run out of fuel. We need to set clear goals (the ‘what’). The end goal of our project is to have a better set of good practices in the MyGeneration@Work cities. The challenge is to identify an interesting experiment in your city and try it out. If it works it can have a snowball effect, if not you know something is wrong and should be changed. This is what we call good dynamics! So in Maribor we will practice on the ’how’ of these dynamics: Be prepared to GO FOR IT! For the Official start of the Implementation Phase of 27 months on the 1 st of February 2013. See you in Maribor and meanwhile lets Yammer!

Cleo, Bob, Andrea, Dionne, Pepik, Piotr, Timo

“IF YOU DON’T KNOW WHAT YOU’RE LOOKING FOR, HOW CAN YOU LOOK FOR IT? BUT IF YOU ALREADY KNOW EXACTLY WHAT YOU WANT TO DO, THEN WHY ARE YOU NOT ALREADY DOING IT?”

GO FOR IT!

LAP: LOCAL ACTION PLAN = HOW TO TAKE PRODUCT(S) ON THE LOCAL LEVEL FURTHER WITH NEW EXPERIMENTS AND DEVELOPMENT

4 What can MYGENERATION@WORK do for your city? First impressions…. When first talking about our different needs, it turned out we are using the same words: Identify good practice Multiplication factor of good practices Good Practice office (local & international)

TRANSITION FROM VOCATIONAL COUNSELLORS TO “ENERGIZERS”, BECOMING PERMANENT PART OF CITY SERVICES

Good practice sharing Share experience about social innovation program Designing of joint system New system of quality measurement of schools Empowerment & certification of key competences Learn to speak with various partners Effective partnerships Business Networks Youth Network Network of stakeholders Multi stakeholder platform A platform, an infrastructure A platform for entrepreneurship Platform of youngsters = European Youth Capital 2013 Better understanding of youngsters Innovative engagement of young people New ideas to support young people New ways of learning to be enterprising New initiatives New model 2 support enterprise skills Government enterprising policy Implementing youth policy

12 CITY PITCHES

RIGA BRAGA ‘We are the current European Youth Capital. We started with a call for ideas: young people could pitch to show their talent. Next step. We made several trainings for youngsters and entrepreneurship. Next step. We select people from previous activities and ask them to work together. Next step. We faced unemployment. We gave young gloves to fight for a job… Next step. We are trying to connect the dots, still going on, connecting all parties. Next step. Think wide, across the world. Discuss the unemployment with young people everywhere. Next step. Make empowerment, solutions entrepreneurship for young people… Our results: 27 new ideas, 57 new jobs…

“IT WAS NOT ENOUGH SO WE TOOK ANOTHER STEP”

My Generation@Work Riga is about spaces and connections: we want a joined strategy based on a better understanding of young. how do we provide space for entreprising young people? we start with internships within the municipal companies.

TEMPERE I will not talk about what we have done so far but what we are going to do. Our spaceship is called tenterprise. We are building connections between entrepreneurs and young people just like everywhere. We would like our efforts to become a permanent service of our city.

TURIN Our aim is to promote the positive potential of our younger generation. We want to develop a project in the field to promote the youngster entrepreneurship in the field of social innovation, a field in which we still lack competence. Our hope is to transform this experiment into a permanent service.

ANTWERP MARIBOR We will be European Youth Capital (EYC) in 2013. The main aim of Maribor is to connect all the stakeholders. WE have a bad system. It very difficult for students to find a place to do traineeships- there are very few places. If any city has advice on how to do that let us know!

Youth employment is a big problem. Antwerp Port has a lot of vacancies but has negative image amongst youngsters. By appointing embassadors, we aim to raise the interest of youngsters for work in the harbour.

ROTTERDAM

We want to discover how to increase employability for youngsters. They will stay if there is a better match between demand and supply. We believe in young talents, networks of frontrunners (…) We want to be the kitchen. We do not want to cook meals for projects. We want to discover what people want to cook and provide the right infrastructure.

THESSALONIKI Our main problem is employment- we want to have a network in the city because now initiatives are isolated. We have over 100.000 students. Our city was called the city of frappe coffee - a sleeping city. Three years ago a new mayor with new ideas opened a new department of youth and volunteers. We applied to become 2014 EYC and succeeded. Since then a new spirit has come to the city - young people are taking over. We want to take over good experiences from other cities for the EYC year.

GDANSK FLAME theory: We may have a kitchen but what we really need for cooking is fire: energy! We have nice initiatives, but they only touch a small part of the young population. Multiplication is important! Vocational counselors- how do we make them into “energizers” of entrepreneurship? We need to have a culture of failure as a basis for innovative development!

GLASGOW

We have 95.000 young people, 15 % of our population, 23 % of our working population. We have 3 universities. Youth employment is high priority for the city council. Despite all good infrastructure, we are not good in involving the young people in the design. We hope MG@W will bring this.

WARSAW We call it the â&#x20AC;&#x153;Work on workâ&#x20AC;? program. Our priorities: - establish the network, improve information system on education possibilities, use partners in the business sector to find new partners in the business sector, job advising services in primary and secondary schooling.

VALENCIA

We have two main priorities: youth integration and supporting enterprises to generate employment. We start with: VYP- Valencian Young Project = Very important persons. In MyGeneration@ Work we want to give young people a say in the local policies; connect with other organizationsespecially businesses and adapt our programs to the needs of the companies and young people.

FISHBOWL WHAT CAN MYGENRATION@WORK DO FOR YOU? “YOU CAN LEARN OTHER WAYS OF WORKING.” “THE NETWORK OF MYGENERATION@WORK IS GOOD IDEA FOR THIS STRATEGY.”

“…BUT HOW TO INNOVATE?”

“WHO ARE YOU LEARNING FROM IN YOUR CITY? ”

HOW DO YOU DO SO MUCH IN BRAGA? “CONCEPT OF SPACES IS QUITE POPULAR IN RIGA”

“WHAT ARE YOU BEST PRODUCTS OF YOUR CITY AND WHAT IS THE BEST PRACTICE?”

“DO YOU KNOW WHO YOUR FRONTRUNNERS ARE?”

SNAPSHOT OF THE LEARNING POINTS AFTER DAY 1 Nina (Maribor) We have to cooperate with young people and other stakeholders Andrea (Expert) European Youth Capitals are learning from each other Ene (Tampere) I want to ask your business cards and lean from you! Peri (Thessaloniki) We have common problems. We are developing a youth center and I will bring your experience with me to Thessaloniki. Hassan (Antwerp) We have to teach youngsters to become self-managing of their own lives (skills). If you can manage yourself you can, one day, manage a company.

PLAYING THE DOMINO GAME WE FOUND OUT WHAT STRUCK US INDIVIDUALLY THE MOST AND WHAT OUR LEARNING POINTS WERE AFTER THE FIRST DAY: Victoria (Valencia) We need to develop more public-private projects. That is new for Valencia. Cleo (Rotterdam) How to find new people in your cities having new and good ideas? MyGeneration@Work workshops should provide some training, tools… so that you can really do it.

Jared (Rotterdam) Social innovation is important and social innovation starts in cities. Let’s connect! Ali (Antwerp) In social affairs too many people don’t think in concrete results. This mentality has to change to a more business minded focus. We have to change the way we sell it. We have to show the real results and how we save money. Rui (Braga) We have to connect education with entrepreneurship. Peter (Gdansk) Young people are NOT the problem.

FISHBOWL ROTTERDAM & ANTWERP On skills and brokerage

How do you want to use My Generation@Work in Antwerp?

“HI5 DOES NOT BELIEVE IN SOCIAL CORPORATE RESPONSIBILITY”

“THE CHALLENGE IS TO MAKE THESE ORGANIZATIONS WORK TOGETHER INSTEAD OF COMPETING.”

“YOU NEED TO BE WILLING TO UNDERSTAND WHAT COMPANIES WANT AND BE WILLING TO UNDERSTAND WHAT YOUNGSTERS WANT.”

Rotterdam:

Poland:

“BROKERAGE IS CRUCIAL”

“JOB ORIENTATION HAS BECOME PART OF THE CURRICULUM IN SCHOOLSINTERVIEW SKILLS, EMPLOYABILITY SKILLS, HOW TO WRITE APPLICATION LETTERS, ETC.”

“THE COMPETENCE STORY HAS NOT BEEN PICKED UP BY THE FLEMISH GOVERNMENT. ANTWERP WANTS TO BECOME AN EXAMPLE IN BELGIUM.” Antwerp:

“DIFFICULT TO FIND BOTH QUALIFICATIONS IN ONE PERSON.”

Greece:

“OUR SCHOOLS DO NOT WANT TO HAVE COMPANIES IN THEIR SCHOOLS, THAT IS PERCEIVED TO BE GREY ADVERTISEMENT.”

13 ROTTERDAM: MATCHING VACANCIES AND UNEMPLOYED PEOPLE IS NOT AN EASY EXERCISE.

ANTWERP: ACTUALLY, YOU SHOULD FIND THE EASY JOBS, THOSE WHICH ARE NOT VISIBLE, AND FILL THEM IN WITH THE DIFFICULT-TO-EMPLOY PEOPLE.

FISHBOWL MARIBOR & THESSALONIKI On European Youth Capitals

Thesaloniki

“NOW WE HAVE A BROADER NETWORK”

Maribor

“START AN INTERNATIONAL ARENA.”

Rotterdam Maribor

“I INVITE EVERYONE TO COME TO MARIBOR AND PRESENT THE PROBLEMS OF YOUR CITIES TO THE YOUNGSTERS IN MARIBOR.”

“WITH THE EUROPEAN YOUTH CAPITAL THE FLAME IS GOING FROM CITY TO CITY. WHAT IS YOUR FLAME?”

Last

FISHBOWL GO FOR IT!

GO FOR ITS GFI’s are dynamic experiments realising the priorities of the city (like for instance engaging with forerunners in education and business to create a better enterprising curriculum). Cities can launch several experiments, but the purpose is to have a manageable number, so good learning is possible.

How do you think you can find the right dynamics? How can you invite the partners that you need but who are not doing a good job, without putting them in the defense?

“THE PROCESS ITSELF IS IMPORTANT”

GOOD DYNAMICS PILOTING, PEER LEARNING AND SNOWBALLING ON SUCCESS ARE KEY WORDS TO DESCRIBE THE DYNAMICS WE ARE AIMING FOR. WE WANT FAST SUCCESS TO BUILD ON -AND QUICK DISCOVERY OF FAILURE SO WE CAN LEARN AND RE-DIRECT-

GO FOR IT - GFI - GOOFER

“LET’S INVOLVE THEM IN CONCRETE ACTIVITIES”

TIMELINE INTERNATIONAL WORKSHOPS APRIL 2013:

MARIBOR (EYC 2013)

SEPT 2013:

BRAGA

JAN 2014:

THESSALONIKI (EYC 2014)

MAY/JUNE 2014:

TAMPERE

SEPT/OCT 2014:

WARSAW

NOV 2014:

WARSAW/TAMPERE

FEB 2015:

ROTTERDAM

CLOSURE APRIL 2015 COMMUNICATION Especially for in between the international workshops- we need dynamic ways to exchange ideas and communicate. We are going to try out Yammer- a closed group web-based exchange tool. If you have a media articles or other publicity please send them to Cleo. Use th e EU, URBACT, MGatWork logos on ALL publicity.

REPORTS All cities report on progress on their GFI’s and products. In Maribor particularly: practicing the dynamics of the project, Enterprising curriculum and Spaces In Braga particularly: Brokerage and developing the LAP’sHalway workshop: progress + LAP.

ENTERPRISE FLIGHT LOG This is a Diary, kept by the project coordinator [together with his/her team], including the LSG notes and minutes. Pictures and videos are also recorded. Key discoveries, messages, questions, ’wow’-discoveries, etc. are posted on the MG FLEET YAMMER = MG@Work communication platform, sharing key experiences & ideas, highlights, questions…

“OUR BUSINESS IS TO MATCH THE GROWING DEMAND FOR PEOPLE THAT CAN OPERATE THE NEWEST PRODUCTION MACHINES. WE UPGRADE THE PROFILE OF JOB SEEKERS BY LETTING THEM DEVELOP THESE SKILLS.”

RDM CAMPUS Rotterdam’s Quality Leap initiative integrates active inclusion and urban regeneration measures, so that residents of disadvantaged neighbourhoods will remain living in these neighbourhoods when their situation improves. The RDM Campus is one example of this: the former RDM wharf now hosts educational institutions as well as businesses. ‘RDM’ stands for Research, Design and Manufacturing. The RDM Campus project has already achieved close cooperation between education services and employers. Some 2,500 people now use the RDM Campus. Five educational institutions with 1,200 students are established there and companies are moving in. Young people are now acquiring the level and type of education and training that employers actually need.

LET’S KEEP IN TOUCH!

ALL DOCUMENTS PRESENTED ARE AVAILABLE ON PROJECTPLACE

PARTICIPANTS Bob Arnkil Pepik Henneman Eddy Adams Andrea Moreira Santos Richard van der Wulp Cleo Pouw Tala Alrufaie Esther Sprangers Marie Louise de Bot Marike Dijksterhuis Dionne Abdoelhafiezkhan Jared Hiwat Roger Zandvliet Hassan Aouraghe Ali Khan Nora Amarouchi Martine Klaasen Dmitrijs Zverevs Karina Voronova Ruta Masalska Liz Maquire Susan Martin Magdalena Skiba Wojciech Dąbrowski Peter Wolkowinski Agata Cholewinska Milosz Gos Ene Härkönen Oreto Argente Victoria Gómez Cristina Garcí Carlos de Sousa Santos Rui Silva

Nina Radenković Sara Sorger Fabrizio Barbiero Nadia Bonghi Peri Kourakli

ID-Book Femke Bijlsma & Laurenz van Gaalen, www.meneerdeleeuw.nl

ID-BOOK ENCLOSURE Warning ‘The ID-BOOK is a storage place for newborn ideas and concepts. During a good brainstorm or envisioning session, participants see new connections and come up with new ideas. They can see these ideas in front of them. New ideas are very volatile, it’s hard to capture them or transfer to people who were not present during the brainstorm session. A week later, the ideas often have faded out of our memory. We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind. The IDBOOK contains everything that can help remember and capture the energy of what happened in the brainstorm: sketches, impressions, opinions, quotes and ideals. The ID-BOOK is a place where concepts and images are structured further and made communicable. In the ID-BOOK all ideas are good. The ideas that generate most energy should be explored further.’

Meneer de Leeuw www.meneerdeleeuw.nl

LOVES TRANS FORM ATIONS

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DIGITAL MEMORY AID

MY GENERATION@WORK INTERNATIONAL PARTNER MEETING 18 -19 APRIL 2013 MARIBOR

LOVES TRANS FORM ATIONS

HOW CAN WE CHANGE THE STORY AROUND? DEAR MG@WORK PARTICIPANT, Maribor, European Youth Capital 2013, Thank you! We, 12 cities, have met and exchanged stories on a very actual and crucial topic on youth unemployment. As Bob says: “There is a serious crisis on youth employment. Solving the problem is beyond our control, but with MG@ Work in our cities we can make the difference.” During the meeting we had fun. We invested in a common way of exchanging ideas and experiences and developed a framework to structure them. 7RJHWKHU ZH WULHG WR XQGHUVWDQG WKH VSHFL¿F FRQWH[W RI 0DULERU DQG WULHG to help turning the story around. From youngsters with no study, no job, no dream and no dignity… to youngsters that groove and develop their potential. As a network of professionals and experts we tried to “stand in their shoes”. We shared and clustered our Go4it!’s in brokerage for young 2 business, spaces 4 creative connections and enterprising curriculums. We encourage you to continue your conversations on your Go4it!’s and fuel your clusters with information, questions and status reports on Yammer. During our next meeting on September 12 &13 in Braga we will spend more time exchanging Go4it! experiences and share ideas on establishing a local action plan. We hope this Digital Memory Aid will help you remember your thoughts and ideas and will allow you to tap into the energy you felt. Go4it! Cleo, Dionne, Andrea, Esther, Bob, Jared, Piotr and Pepik

PART 1 COMMON LANGUAGE & FRAMEWORK Once upon a time – the power of storytelling Some of our important words – fun, passion, fail, reward Social innovation spiral – bringing to live PART 2 GO4 IT! Introduction 2 Go4it! Helping Maribor On the way to Braga

Three learning clusters Reach the people we do not reach Action

PART ONE COMMON LANGUAGE & FRAMEWORK

“WE NEED STORIES THAT CAN CONVINCE PEOPLE. NOT JUST THE YOUNG PEOPLE BUT ALSO THE DECISION MAKERS AT A HIGHER LEVEL: KEEP THEM IN MIND WHEN YOU WRITE OR TELL YOUR STORIES.” STORYTELLING is a method of communication, of telling what we do and comes in especially useful to explain and justify ‘soft projects’. Through various exercises we experienced the power of storytelling.

ONCE UPON A TIME – THE POWER OF STORYTELLING STORYTELLING - WHY & HOW We are humans – it elicts our imagination The story has people and passion It has a dilemma ,W LV WROG E\ D SHUVRQ LQ ¿UVW WHQVH ´, ZDV LQVSLUHG«´ It has a simple, but a powerful solution The solution can inspire us to try it in other contexts

‘RUN! MARY, RUN!’

‘THIS IS A TERRIBLE STORY ABOUT THE RED ELEPHANT…’

‘… I COULD BE THE OTHER BIRD MYSELF…’

When storytelling… “You are pushed to be involved in the story of someone else.” “You show how people can think different about certain things.” “We have the power to change the story.” “We express ourselves in different ways”

‘… IF YOU COME TO THE DARK SIDE I WILL GIVE YOU COOKIES…’

THE PANCAKE METHOD STORYTELLING - PANCAKE STYLE

Youth street work in Finland inspired by Rotterdam Problem How to reach the hard-to-reach young people? Example Rotterdam “home in the streets”, where youth workers go into the neighborhoods Method Going to places where people live and meet preparing food in a park/ streetcorner but missing parts and food ingredients

So people -children, youngsters, families-start supplying the missing ingredients building trust step-by-step Result In a subtle way, young people are “pulled in” and contacts are established

SOME OF OUR IMPORTANT WORDS: PASSION, REWARD, ALLOWED TO FAIL, FUN Co-production, broker, risk taking, learning, sustainability, unusual suspect… What are more important words for us? Why are they important? What meaning do we, as a multicultural and multidisciplinary MG@Work network, give to these words? PASSION Passion is an important word for us. We are looking for space to develop passion, to explore what your passion is. What does passion mean in your context? Passion is not the same as talent. Passion is devotion;; passion is not being able to stop. In Slovenia passion is not something we talk about, at least not in a job or in a company. Passion is considered a private affair. REWARD We are looking to give and receive acknowledgement and praise. Reward = Motivation = Happiness = Energy, Compliments = Success = Being proud.

ALLOWED TO FAIL We believe there is never a failure, always a lesson. Our failure can be a success for another! We want to create a space or comfort zone to feel free to try out. Allowed to fail = cherish your ‘nearlings’ = I ORYH P\ ÀRSV %HLQJ IUHH WR act = Self motivation to learn from mistakes = Being up for feedback. FUN With fun you can work better, you can be creative, productive, and tireless. With fun you can focus. Where is work fun, and where is fun work? Fun = Energy = Blooper of the day = If you are having fun, you are having good things = Friends, groups, you work better = Closeness = Motivator = Contagious = Transforming stupid things into fun!

BRINGING TO LIFE THE SOCIAL INNOVATION My GenerationSPIRAL at Work - Social Innovation Spiral We have introduced the Social Innovation Spiral. This framework can help us describe and understand social innovation practices. A detailed description of the model can be found in: Supporting Urban Youth Through Social Innovation: “Stronger Together” by Robert Arnkil and Eddy Adams.

Smart finance: there is a lot of money in the system; we have to be creative; there is less money. It is challenging.

NEW IDEAS & EVIDENCE & UNUSUAL SUSPECTS

SYSTEMIC CHANGE

PROPOSALS

SCALING

PROMPTS

COPRODUCTION SUSTAINING PROTOTYPES

GO FOR IT!

COPRODUCTION

Experiments: we explored the boundaries between the impossible and possible. Experiments are things you believe in. It is important to communicate the ideas.

Existing activities can be on different places on the spiral.

Co-production: do you involve the end users in the development or are they just end users?

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SOCIAL INNOVATION SPIRAL â&#x20AC;&#x201C; NEW EVIDENCE My Generation at Work - Social Innovation Spiral NEW IDEAS & EVIDENCE & UNUSUAL SUSPECTS

â&#x20AC;&#x153;THERE IS PLENTY OF INFORMATION, BUT NOT ENOUGH KNOWLEDGE.â&#x20AC;?

SYSTEMIC CHANGE

PROPOSALS

SCALING

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There Â is Â information Â on Â problems, Â but Â not Â enough Â on Â what Â works, Â what Â is Â good Â practice. Â One Â has Â to Â keep Â a Â keen Â ear Â to Â the Â ongoing Â local Â changes Â and Â listen Â to Â the Â different Â stakeholders Â by Â providing Â different Â channels Â for Â feedback Â and Â participation. Â Storytelling Â is Â a Â good Â way Â of Â conveying Â messages. Â Peer Â learning Â would Â also Â be Â an Â important Â way Â of Â conveying Â evidence. Â It Â is Â important Â not Â to Â be Â carried Â away Â by Â the Â â&#x20AC;&#x2DC;most Â loudâ&#x20AC;&#x2122; Â or Â â&#x20AC;&#x2DC;most Â persuasiveâ&#x20AC;&#x2122; Â evidence, Â since Â despite Â being Â loud Â and Â persuasive, Â it Â might Â be Â misleading Â or Â wrong. A Â good Â and Â useful Â evidence Â base Â is Â not Â only Â about Â gathering Â facts, Â but Â also Â about Â breathing Â new Â life Â into Â them. Â The Â unusual Â suspects Â can Â be Â part Â of Â this Â process. Â A Â good Â evidence Â base Â LV D FRPELQDWLRQ RI ROG DQG QHZ IDFWV ÂżJXUHV statistics Â and Â experiential Â knowledge Â and Â observations Â of Â staff, Â outside Â specialists Â and Â citizens. Â It Â strikes Â a Â good Â balance Â between Â â&#x20AC;&#x2DC;hardâ&#x20AC;&#x2122; Â

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GO FOR IT!

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and Â â&#x20AC;&#x2DC;softâ&#x20AC;&#x2122; Â evidence, Â and Â on Â the Â short, Â mid-Âterm Â and Â long-Âterm Â perspective. Evidence Â is Â also Â a Â process Â of Â dialogue Â amongst Â all Â stakeholders Â in Â digesting Â and Â interpreting Â this Â evidence Â for Â new Â action. Â Without Â a Â good Â infrastructure Â and Â culture Â of Â dialogue Â our Â evidence Â is Â useless, Â and Â at Â worst, Â misleading. Â Some Â matters Â lend Â themselves Â more Â easily Â to Â be Â measured Â in Â numbers, Â some Â do Â not.

â&#x20AC;&#x153;WE NEED WISDOM TO LOOK AT THE WHOLE PICTURE EMERGING FROM DIFFERENT SOURCES OF EVIDENCE.â&#x20AC;?

SOCIAL INNOVATION SPIRAL – UNUSUAL SUSPECTS My Generation at Work - Social Innovation Spiral YOUNGSTERS UNUSUAL SUSPECTS IN TURIN AND GLASGOW They have so many innovative ideas. Because of that we came up with social innovative projects. Since the start +/- 250 youngsters have participated (Turin). We have improved our employment program by using youngsters as unusual suspects. With their input we could make sure that the program meets the needs of the youngsters. (Glasgow)

NEW IDEAS & EVIDENCE & UNUSUAL SUSPECTS

SYSTEMIC CHANGE

PROPOSALS

SCALING

PROMPTS

COPRODUCTION

NASSER UNUSUAL SUSPECT IN ANTWERP Nasser is a good example of an ‘unusual suspect’ in Antwerp. We have sought for young unemployed with a passion for cultural things. Their employment in the cultural sector has led to a ‘new’ program within theatres. Diversity and religious programs have been brought in, attracting a new audience and increasing the social involvement of different groups. NO CULTURE FOR UNUSUAL SUSPECTS IN THESSALONIKI In the private sector we see that unusual suspects are being used. In the public sector we don’t because it seems that it isn’t appreciated because of status, power, etc.

SUSTAINING PROTOTYPES

GO FOR IT!

COPRODUCTION

SOCIAL INNOVATION SPIRAL – EXPERIMENTING NINE QUESTIONS FOR MG@WORK PARTICIPANTS INVOLVED IN EXPERIMENTS 1. What experiments are you involved in? 2. What is the context of your experiment? 3. On a scale of 0 to 4 how close to the borderline do you think your experiment is? 0 = obviously impossible 4= obviously possible 4. How can the experiment be changed to really discover the edge between the possible and the impossible? 5. In what way are you personally involved? 6. Are you personally taking risks in the experiment you are involved in? If so, how are you taking risks? If not, who is? 7. Are you personally getting credits in the experiment you are involved in? If so, how are you getting credits? If not, who is? 8. Are you personally learning in the experiment you are involved in? If so, how are you learning? If not, who is? 9. Are you having fun experimenting?

NEW IDEAS & EVIDENCE & UNUSUAL SUSPECTS

PROPOSALS

PROMPTS

COPRODUCTION SUSTAINING PROTOTYPES

Why experimenting? To consciously discover and explore news ways. What is experimenting? Trying out in practice new ways of doing, organising and thinking. What are the objectives? Gaining experience to learn and SYSTEMIC CHANGE or demonstrate the potential and feasibility of an idea. In an experiment we are looking for the borderline between the possible and WKH LPSRVVLEOH %\ GH¿QLWLRQ H[SHULPHQWV DUH FRQWH[WXDO :KDW LV QHZ LQ D VSHFL¿F FRQWH[W SCALING can be obvious in another. If an experiment is obviously possible or impossible in its FRQWH[W LW LV QRW DQ H[SHULPHQW 7KH ¿UVW VWHS in experimenting is to make the experiment communicable. When communicating an experiment we start acting and interacting. When experimenting, somebody is taking risks, somebody is learning and somebody is getting the credit. A good experiment is an experiment where the same people are taking risks, learning and getting credits.

GO FOR IT!

COPRODUCTION

EXAMPLE 1: TURINO SOCIAL INNOVATION CAPITAL After the Olympics Turino became number 3 in Italy’s tourism. The Turino team is involved in a great experiment: can Turino become the social innovation capital of Italy? First results: 7 million grants for social innovation projects look promising.

EXAMPLE 2: TIME BANK Imagine your are involved in developing a time bank for young persons and old persons who are not in the job market. This virtual space can work as a stock market for services: the exchange rate: units of time.

SOCIAL INNOVATION SPIRAL – CO-PRODUCTION My Generation at Work - Social Innovation Spiral There is information on problems, but not enough on what works, what is good practice. When talking about the meaning of co-production, this came up: People working together Partnership to produce something create in a cooperative way We discussed the meaning of coproduction versus co working. Co-working: when all stakeholders come together to talk about idea and give input. This may also come back before scaling and systemic change in the form of evaluation en preparation to one of this two steps. Co-production: the actual execution of the gathered input by a smaller group of the stakeholders. Creating a prototype and executing, creating the scale plan and executing, etc. 6RPH FLWLHV ¿QG LW KDUGHU WR JHW stakeholders to work together. Just getting them in the same room already seems like a mission impossible. This was said by Riga and Maribor. It has to do with culture, they believe. Small steps are being made, but in a much slower pace than other cities.

NEW IDEAS & EVIDENCE & UNUSUAL SUSPECTS

SYSTEMIC CHANGE

PROPOSALS

SCALING

PROMPTS

COPRODUCTION SUSTAINING PROTOTYPES

GO FOR IT!

COPRODUCTION

“Should end-users always be included from the beginning as a stakeholder? In some cases, they are only “victims” and should be included as test subjects. For example in a test group, to test the prototype.”

SOCIAL INNOVATION SPIRAL – SUSTAINING My Generation at Work - Social Innovation Spiral Sustainability is something we all strive for, but it is not easy to achieve. One of the main challenges is that within city governments there always is a tension between short and long term results. This can create tensions, especially in social innovation projects that often need a longer time to show their concrete effects and hence to become sustainable.

NEW IDEAS & EVIDENCE & UNUSUAL SUSPECTS

SYSTEMIC CHANGE

PROPOSALS

SCALING

PROMPTS

To increase the chances of sustainability, it is important to have an institutional commitment from the external partners involved. Although often commitment GHSHQGV YHU\ PXFK RQ VSHFL¿F LQGLYLGXDOV involved, without an institutional involvement there is always a risk of discontinuation if that person leaves.

‘TO INCREASE THE SUSTAINABILITY, HAVING AMBASSADORS THAT SPREAD THE WORK IS CRUCIAL.’ Make products and services sustainable by: bringing them to the market (privatizing) integrating them in the city policy, organization and budget making small steps sustainable

COPRODUCTION SUSTAINING PROTOTYPES

GO FOR IT!

COPRODUCTION

‘WHILE POLITICIANS ARE FOCUSED ON ACHIEVING “SEXY” RESULTS ON THE SHORT TERM, OFFICIALS OFTEN HAVE A LONGER TERM VISION.’

‘A GOOD PROJECT COMMUNICATION STRATEGY MADE WELL IN ADVANCE BEFORE THE END OF A PROJECT CAN MAKE THE CHANGE!’

SOCIAL INNOVATION SPIRAL – SMART MyFINANCE Generation at Work - Social Innovation Spiral 'XH WR ¿QDQFH FXWV PDQ\ FLWLHV DUH forced to merge large parts of the city administration. This creates major challenges, both in terms of staff morale and organisational culture. How can we create space for innovation and allocate resources for innovation? Can these cuts be drivers for change? In some cases it has forced staff who previously had little contact to work together and it has also exposed examples of duplication where different departments had unknowingly funded the same services in the past. In some cities, an increasing number of public private partnerships is developing. Some cities (Rotterdam, Gdansk) have gained experiences in raising private sector funding for their activities.

NEW IDEAS & EVIDENCE & UNUSUAL SUSPECTS

SYSTEMIC CHANGE

PROPOSALS

SCALING

PROMPTS

COPRODUCTION SUSTAINING PROTOTYPES

GO FOR IT!

COPRODUCTION

SMART FINANCE-CONTINUED THESSALONIKI &LW\ FRQWH[W GUDVWLF FXWV LQ SXEOLF ¿QDQFH Push for European Youth Capital in 2014 by youth agencies and young people, despite some resistance from city leaders, due to budget fears.

GDANSK After being blocked following established routes, the MG@Work partnership have strategically targeted two key decision-makers within the administration. The aim was to build a relationship and engage them as champions of MG@Work. This has proven to be a more effective approach, particularly when the MG@ Work crosses over local authority departments. The city’s INNO Foundation has raised funds of private investors.

RIGA Riga is also looking to piggyback on events to bring additional youth-supporting resources and opportunities in the city. It is the European Capital of Culture (2014) and will also host the EU Presidency in early 2015.

TAMPERE Tampere has used EU funds to design, prototype and pilot its core youth support projects over a two-year period, covering 85% of the cost. These services, tried and tested, will now be mainstreamed within the city budget, although now run on a smaller scale.

VALENCIA The city has also seen a major restructuring RI GHSDUWPHQWV 7KLV KDV KDG VRPH EHQH¿WV ± increased collaboration across the authority and increased productivity levels – but has come at a VLJQL¿FDQW FRVW WR VWDII LQ WHUPV RI PRUDOH

PART TWO

GO4IT! ENTERPRISING CURRICULUMS

“We have a license to be innovative; we have a green light to try out new things. This is quite unusual in the current climate; mantra is not to change. In reality a

lot of decision makers want to change, but they often don’t know how to do this and they are too frightened to admit this. With URBACT we are looking for a legacy

of different ways of working, new ways of working more effectively, new ways of working with stakeholders that produce good results.”

18 Participating: Rotterdam - Warsaw - Braga - Riga Gdansk - Maribor Shared objective: Shift from education to employment by creating an anti-chambers and compensate the defects in the educational systems. Peer learning, informing and eventually as learning hubs… Fund raising is an important topic. We should talk further about why it is important for companies to engage in education.

GO4it! Warsaw Film Trailer Providing Information: you know what is ahead! In the “I have time for study I have time for work” GO4it! Students are practically advised on how and what you can do after graduation before ¿QGLQJ ZRUN ,Q WKLV SHHU ZRUN ZH RUJDQLVH SLORW meeting for students, also invited students that are working.

GO4it! Maribor non formal knowledge ZRUNVKRSV WR ERDVW FRQ¿GHQFH DQG empowerment.

GO4it! Riga “Career week” The ambiton is to do this in all 119 schools in Rigal;; we organise Meet&greet with employers.;; children can visit companies to get D ÀDYRXU

GO4it! Rotterdam Rookie Republic. . Aim to trigger people to start their own business. - 60% from creative industries. Three components: Rookie Club- community;; Rookie TV- online tv channel (inspire), Rookie Challenge- competition (with coach) New: Pop up events- organised together with schools, and invite famous Dutch people.

‘WE ARE KEEN TO EXPORT ROOKIE REPUBLIC TO 3 OTHER CITIES IN EUROPE AND LEARN FROM TAMPERE AND BRAGA!’ Rookie Republic Rotterdam

19 GO4it! Braga Entrepreneurship academy. Private company “Between” – entrepreneurial education. We are a spin-off from university. Our work is based on research and Project based learning. We teach topics in schools that promote entrepreneurial skills, as the regular curricula do not offer this.

‘SMALL ACTIVITIES ARE IMPORTANT, BECAUSE THERE YOU CAN ACTUALLY TAKE ACTION AND DO SOMETHING.’

GO4it! Tampere Entrepreneurship Coach – I am literally based within a school. In Finland entrepreneurship is integrated in the system, and teachers are responsible to teach this. But we can still do better. In Finland there is a movement to make schools more like hubs- not just students and teachers. I bring real life examples inton the regular school classes. The school had the budget and mandate to arrange this.

‘I AM AN ENTREPRENEURIAL COACH FOR THE TEACHERS - WE GO THROUGH ALL THE COURSES AND LOOK FOR OPTIONS ON HOW TO BRING REAL LIFE EXAMPLES INTO THE LESSONS’

GO4it! Gdansk. We need to change the method of learning and teaching. We are looking for teachers that are eager and willing to change- create a network of teachers. We aim to produce materials together. We can not change the programme, but we can change the way the programme is done.

Conclusion: The group has a lot of common language. Idea to start a special cluster group on Yammer! The group would like to learn more from each other and want to learn about fund raising partnerships and arguments how to prove why it is important to change our education systems.

GO4IT! SPACES OF CREATIVE CONNECTION & BUSINESS BOOSTERS

21 Participants: Turino, Braga, Valencia, Maribor, Gdansk Shared objective: Creating a space, a physical space, a virtual space, a space in time to boast culture, creativity and social innovation. Spaces with: • Thematic meetings Go4it Turino! • Business challenges Go4it Braga! • Business incubators Go4it Valencia with the ‘12 chosen’ • 24 hour open for 1 euro Go4it Maribor octopus! • Week long meeting with business Go4it! Gdansk

SOME REASONS FOR A REAL OR A VIRTUAL VISIT Maribor Valencia: how to create open call for 12 organizations! What are the criteria to select entrepreneurs ? Valencia Braga: What are competences for platform management of spaces Valencia Turin: Wants to know how to do social innovation workshops? %UDJD 7XULQ :H QHHG WR NQRZ PRUH DERXW QHZ ¿QDQFLDO LQVWUXPHQWV LQ JHQHUDO Gdansk Turin wants to learn about social innovation

The key questions: How can a space become sustainable? It is nice to see the youth capital spaces in Braga are being further developed. Who is managing these creative spaces? Can we visit your place to learn? How can we crowd fund places? Can these places earn money?

GO4IT! BROKERAGE FOR YOUNG TO BUSINESS & BROKERAGE FOR REINTEGRATION ‘PEER LEARNING IS THE MOST IMPORTANT’

‘BRIDGING GAPS BETWEEN DIFFERENT ACTORS’ ‘KEEP IT SHORT AND SIMPLE - KISS’

LEARNING CLUSTERS

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HELPING MARIBOR - REACH THE PEOPLE WE DO NOT REACH IN THEIR SHOES The city of Maribor is our host. As a network we want to understand the context of Maribor from different perspectives and see if we can stand in their shoes and help them turn the story around. The objective of the panel discussion is to get a good understanding of the youth employment situation in Maribor from different perspectives, and try to give answers to the questions of the panel members from the different cities in MGatWork.

WE ARE GOING TO THINK ALONG WITH MARIBOR. “I LOVE MY FLOPS”

ONCE UPON A TIME THERE WAS A NICE LADY CALLED CLEO [GO4IT!] THAT TOGETHER WITH A VERY WISE MAN CALLED BOB [GO4IT!]…

25 FIRST SHORT STORY 12 CITIES CAME TOGETHER... [STAND UP AND SHOUT: GO FOR IT!]

JOLANDA Â Free Â Trade Â Union Â of Â Slovenia (big Â union Â in Â Slovenia)

VESNA Private Â employment Â agency Â Studenski Â Service.

Trade Â unions Â are Â important, Â they Â defend Â all Â workers Â rights, Â it Â is Â good Â for Â the Â legitimacy Â and Â power Â of Â a Â trade Â union Â that Â young Â people Â are Â involved. Â Young Â people Â are Â not Â interested Â to Â be Â a Â member Â of Â trade Â union. Â I Â want Â to Â change Â this!

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How Â to Â recognize Â non Â formal Â knowledge? Â Do Â you Â have Â digital Â portfolios Â like Â that Â in Â your Â countries? Â How Â do Â other Â countries Â help Â students Â WR ÂżQG ZRUN"

Studenski Â Service Â developed Â the Â â&#x20AC;&#x153;my Â experienceâ&#x20AC;? Â standard Â digital Â forms Â of Â work Â experience.

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TADEJ Entrepreneur Â&#x2021;

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How Â can Â we Â -Âschools, Â universities-Â Â create Â an Â ecology Â favorable Â for Â entrepreneurship? Â How Â can Â students Â get Â skills Â (theoretical Â knowledge Â that Â is Â connected Â to Â the Â real Â life Â AND Â practical Â experiences) Â that Â the Â job Â market Â needs? Â Â

â&#x20AC;&#x153;I Â became Â an Â entrepreneur Â because Â I Â wanted Â to Â realize Â my Â ideas Â and Â bring Â it Â to Â the Â market. Â I Â realized Â I Â cannot Â do Â this Â on Â my Â own, Â and Â I Â am Â building Â a Â team Â now Â -Â Â and Â now Â I Â have Â become Â an Â employer. Â We Â are Â in Â a Â very Â competitive Â time-Â Â at Â the Â same Â time Â the Â good Â people Â are Â always Â able Â to Â get Â a Â job. Â The Â way Â the Â system Â is Â teaching Â people Â how Â to Â present Â themselves Â to Â employers Â is Â not Â how Â I Â think Â it Â should Â be Â done.â&#x20AC;?

How Â can Â a Â trade Â union Â be Â attractive Â for Â young Â people? Â What Â is Â the Â situation Â in Â other Â countries? Â

MARTINA Â Municipality Â of Â Maribor â&#x20AC;&#x153;I Â want Â to Â open Â a Â center Â for Â young Â people Â in Â 0DULERU WR KHOS WKHP ÂżQG MREV +RZ WR GR WKLV" How Â to Â turn Â this Â project Â into Â money? Â Speaking Â is Â nice, Â but Â I Â want Â results. Â What Â I Â notice Â is Â that Â young Â people Â are Â not Â dreaming Â about Â an Â RIÂżFH LQ WKH FHQWHU EXW DERXW D SODFH QHDU WKH XQLYHUVLW\ ZKHUH WKH\ FRXOG ÂżQG D WXWRU ZKHUH WKH\ ZRXOG ÂżQG (8 IRXQGDWLRQV HWFÂŤÂ´

26 MATEJ Career Centre at University of Maribor How to motivate young people and students for the importance of career development? “My role is to persuade students to improve their skills, so that they become more competitive on the job market. We try to work with companies. Finding their own path so that they know what they want. We organize a lot of events all focused on career development.”

MAJA - Active youngster How can you help youngsters to be part of the opportunities we see? “I believe there are opportunities for everybody. I think young people are too afraid to speak out what they want with their lives. Some might need some push, they have to step up and speak out. There are not too many organizations in Maribor that work with passive/ inactive \RXQJVWHUV :H KDYH WR ¿QG D VWUDWHJ\ KRZ WR address the people that are not active.”

SUSANA - 0DULERU 5HJLRQDO 2I¿FH RI WKH Employment Service of Slovenia

How to have impact on political policy WR ¿QDQFH DOO JRRG SURMHFWV DQG JRRG laws? How can MG@Work help to get the programs funded?

6RPH ¿JXUHV 6ORYHQLD KDV XQHPSOR\HG people, of which 28.916 young people. This is a high percentage. “We have several activities to increase the employability of young people- how to increase their competences, we offer them programs to do this, subsidies etc.”

BORIS president IAESTE Maribor. How to encourage Slovenian companies to invest in young people? “We are providing internships to young people and we organize job fairs. There are a lot of opportunities in Maribor. There is a sea of opportunities, but people do not see it. The question is why. “

ON THE WAY TO BRAGA - ACTION!

The next MG@Work meeting is in Braga: September 12 & 13. What are you going to do? Please put your 3 priorities on Yammer so that we all understand what we are planning to do. Please also mention with which city you would like to exchange.

PARTICIPANTS 'LRQQH $EGRHOKD¿H]NKDQ Eddy Adams El Hassan Aouraghe Oreto Argente Taru Arnkil Bob Arnkil Fabrizio Barbiero Abdennaser Benamar Nadia Bonghi Anja Boonen Katarina Bremec Slanic Kamil Bukalski Mateusz Ciechomski Monika Dabrowska Wojciech Dabrowski Marie Louise de Bot Carlos De Sousa Santos Marike Dijksterhuis MarieChristine Dorny Christina Garci Labros Gatsonis Juan Gamboa Victoria Gomez Galdon 7DGHM *UHJRUþLþ Maria Haapaniemi Ene Harkonen Yasir Hassan Pepik Henneman Jared Hiwat

Melody Agata Karolina Joanna Gregory Susan Abigail $OMRãD Matej Peri Aleksandra -RODQGD Ruta Fania Valeria 9HVQD Narciso Andrea Margaret Tjaša Cleo 1LQD Martina Kristina Carly Laura %RULV Rui Harold Maja

Houk Jasinska Jasinska Kazanecka Kendell Kerec Kinsella .LULþ Kosi Kourakli Kulik /DãLþ Masalska Michelucci 0LORãHYLþ Moreira Moreira Santos Muir Pahor Pouw 5DGHQNRYLü Rauter Rešek Rutten Sabater âDMQRYLü Silva Smits Škontra

Digital Memory Aid Maribor, May 2013, by Femke Bijlsma & Pepik Henneman www.meneerdeleeuw.nl

Sara Popi Mitja Esther Mirja Rene Simona Karina Peter Alan Velta âSHOD Dmitrijs

Sorger Sourmaidou Špes Sprangers Taipale Taurer Vindiš Pirc Voronova Wolkowinski Zajaczkowski Zdanovska äLEHUW Zverevs

ID-BOOK ENCLOSURE Warning ‘The ID-BOOK is a storage place for newborn ideas and concepts. During a good brainstorm or envisioning session, participants see new connections and come up with new ideas. They can see these ideas in front of them. New ideas are very volatile, it’s hard to capture them or transfer to people who were not present during the brainstorm session. A week later, the ideas often have faded out of our memory. We recall a vague notion of a good feeling and positive energy but we cannot easily reproduce what we had in mind. The ID- BOOK contains everything that can help remember and capture the energy of what happened in the brainstorm: sketches, impressions, opinions, quotes and ideals. The ID-BOOK is a place where concepts and images are structured further and made communicable. In the ID-BOOK all ideas are good. The ideas that generate most energy should be explored further.’

2013, Meneer de Leeuw www.meneerdeleeuw.nl

Visual Memory Aid Thessaloniki 21-22 January 2014

My Generation at Work International Partner Meeting

Yassas, My Generationers! Thessaloniki really was something else and we worked hard. Starting the workshop we had some expectations and objectives. Here are they as a reminder: 1. LAP’s: how to make a difference, be clear! 2. 3 themes: – what is a better understanding? – what is it about? – where is MG making a difference? 3.Change of gear/speed, GFI -> LAP’s 4.Maintain the optimism/keep them motivated (LSG) 5.Better understanding what it is about, what we did is worth while 6.Getting to know the GFI’s better 7.Get dates for the visits Did we meet the expectations and made our objectives more clear and tangiable? Well, from the 40 GFI’s (!!!) we got to learn more and zoom into 12 GFI’s, one per city. We exchanged knowledge and posed questions more in depth. And some plans have been made for visits among cities that can help each other move forward with their GFI’s and LAP’s. We learned new concepts and tools, talked about new European dreams, talked about how to keep motivated in our studies despite lack of support and came to the realization that we ourselves are brokers. We also got to learn more about the entrepreneurs in Thessaloniki. Who didn’t know each other, but all shared the same passion for their businesses. In the end we got to focus in what interested us. Like the coordinators session, the Radar session, or the philosophical walk with Pepik to reflect on the LAP’s. We have gone deeper into our LAP’s, GFI’s and ideas then ever before. Towards Tampere we go forward, to the next step. We finish our LAP’s, and concretize our plans. To the stars and beyond!

My Generation at Work: How it all started Promoting Enterprising Relations to Work

It all started with My Generation, back in 2008, with really taking young people aboard – from a ‘target group’ to cocreators – to help to create comprehensive Youth Policy and Action in Cities But the gap between young people and the world of work has widened…

Now in My Generation at Work, with young people again we started bridging the gap from education to work with: •Developing enterprising skills and attitudes •In education, in creatice spaces, backed up by brokerage •With a Social Innovation Spiral approach – we went for it! Now ‘40 GFI’s wiser’, and halfway into MGatW we aren’t on top of the mountain yet – but we can see it!

40 GFI’s wiser – we have been mapping connecting and experimenting… Brokerage

Enterprising curriculums

Spaces

Crowd-sourcing Creative Teaching Young Experiment

’IZI-solutions’

Social innovation

Advisory DeBroekriem

Summer Cafe Youngster Job cafe Entrepreneur in School

Co-operatives during education

Co-operatives during Education

Engage+

Bad Idea On Career Track

Enterprise Glasgow Dynamic Duo

Start-ups Day in Company

Fishbowl session 1: Enriching relations to work in education Even if we donâ&#x20AC;&#x2122;t know what we want to become, make a wrong educational choice or if our parents do not support us, we can make our studies more motivating by strenghtening connections to working life by: - Making extra, more working life connected, studies - Bringing examples and cases from real enterprises into the curriculum - Volunteering - Freelancing - Being flexible and open to new possibilities - By creating new study models - By providing spaces for the young to develop their ideas, businesses - By networking and gaining support from others

Fishbowl session 2: Providing spaces for work relation enrichment Enriching spaces: • Support diversity • Bring people together to work together notwithstanding their background • Enable communication with the others • Are inspiring and creative • Are manifold in their form: physical buildings, social and psychological encounters, “mental spaces” • Spaces where we can feel together e an p o r w Eu ... to e n ve a spaces a h o t en need want op .” e “W ... I nity u m m a dre com a e t crea

Fishbowl session 3: Brokerage for enriching relations to work We need to take the catalyst role in acting as a broker in our cities by: • creating insights of active actors who can be of importance to enrich relations to work • seeing ourselves as brokers connecting all the relevant actors locally • act as a facilitator by organising different forms of events where the different actors can meet and greet

ha nge c r o f Time en ☺ re flatsc

Introduction of the new concepts Why do we need new concepts in MG@W? ________________________ Becoming more aware and definite about what we are doing

Pla stic ity

nality relatio

Where to concentrate our efforts and with whom Where to make a difference What needs to be sustained, continued and resourced

ecology

In the new work-world the ways of doing changes

YOUNG PERSON Develop enterprising skills+courage+ connections everywhere= go hybrid!

“Go h y have brid, don y ’t one b our eggs in asket !”

NEW MEDIATION TO WORK Go to spaces and use brokerage to enrich your connections!

NEW CONTRACT Don’t be passive or naive: Behave more like a nomad entrepreneur!

NEW WORKING LIFE Realise it has changed! It is more hybrid! It is precarious! It is footlose!

12 GO FOR IT PITCHES

“There is no such thing as a bad idea”

Antwerp

Riga

The Jobbar is a meeting point for unemployed medium skilled and highly skilled youngsters of under 25. It is located in Antwerp and supported by a team of six job coaches. The goals of the Jobbar are:

Career Track is about how we build back the career guidance system which was destroyed throughout the crisis. Looking at two dimensions: what happens inside and outside schools. The big purpose is: • To incorporate career education and career guidance issues in everyday operations of secondary schools (in a more holistic manner)

• To facilitate the exchange of information and experiences between young people searching for a job

• To create career guidance opportunities for the young outside of education system

• To enhance their inspiration • To encourage mutual help • To provide professional support • To provide comforting support

Glasgow The Bad Idea Competition addresses the theme of developing enterprising curriculums. It is a competition which was open to all 13-17 year old pupils at secondary schools in Glasgow and is designed to inspire entrepreneurial spirit, creativity and innovation. The methodology has been developed to tackle socio-economic obstacles that deter disadvantaged people from attempting self employment. It has also been designed to uncouple academic assessment from creative and entrepreneurial flair.

Gdansk

Tampere Me and My City is a module offering pupils (12-13 years old) information and experiences of society and entrepreneurships. The concept includes 10 lessons and a visit to a learning environment. The learning environment is mini town with different working places like post service, beauty salon etc. The pupils work in one profession and they have their own schedule and tasks. Learning goals are a better understanding of the many different actors in society and to learn new entrepreneurial skills.

Warsaw The GFI gives disabled persons the opportunity to work in real firms. The companies get to know the employee and if he/she functions well, there is no point in searching for another employee. This project improves job changes for young disabled persons.

“It gives them the real feel of the actual labour market”

Time for youth is a project addressed to children, young people and youth leaders from the Pomorskie Voivodship. The project has different elements: • Youth Leaders Pomeranian school to certificate individual skills and competences • Pomeranian Youth Card as a reward system for after school activities, sport clubs, churches or informal groups. The points collected can be exchanged for prizes such as entrance tickets to sport center. • Pomeranian database of youth activities: create a database of information of 95% activities which are offered to young people in Pomeranian region • Pomeranian youth Fund: simple way to obtain funds for the implementation of initiatives of youth groups • Pomeranian Youth Council: integrating young people, more influence over what happens in their city –> co-creators

Braga Turin Torino Social Innovation is a set of strategies, actions to have young people create social and innovative businesses in order to solve social needs.

LIFTOFF Strategy’s main mission is to encourage and support the entrepreneurial spirit. The vision is to be a reference point in supporting entrepreneurship. The general goals are to create specific challenges for young entrepreneurs and to create business ideas.

“Good change makers are needed and the best are young people.” They want to support young people who develop new ideas in order to face social needs, new needs, unmet needs, and latent needs. Key factors that are provided are: spaces training tutoring resources

information testing consulting creative environments

Maribor Active youth – Various workshops, lectures and more will be organized for young people in order to activate and motivate them, provide them with new skills that will potentially help them find a job. In some cases young people will also be the teachers or lecturers.

Valencia

Thessaloniki

Our GFI is about crowd sourcing, it is a place where people can meet and there is a co working space. We want them to exchange how to do things. Next year we agreed to offer workshops, mentoring and networking. This is only the start. We will start with a social network for creative people, organize events to raise awareness and money, provide interships in companies and invite persons to give seminars to creative people and to unemployed.

To bizz or not to bizz is a business idea competition scheduled by May 2014. We will motivate people to sent business ideas. In the first round ideas are presented to a group of experts. The best ideas get support to improve their idea. The winner of the competition receives some money, a study trip abroad and mentoring. Festival of youth entrepreneurship will be held in September. It will be supported by people from the Local Support group. We hope the festival will be a platform for youngsters to meet each other and exchange ideas.

“They knew each other, they only didn’t have a place to work together”

Rotterdam Our improved GFI is advisory. Youngsters give the municipality advice on different themes. The advisory connects politicians with youngsters. This makes the city council aware what is important for the youngsters of the city of Rotterdam. The LAP will be focusing on strengthening already existing platforms such as Rotjong, Career City and Rotterdams Nieuwe. The goal of Career City is to keep high educated people in our city. Students compete in the Battle of Excellence against others to solve a problem from a company. R’damse Nieuwe is a network that brings young entrepreneurs together.

Impressed by Thessaloniki entrepreneurship! The Thessaloniki entrepreneurs show us a lot of power, creativity, determination, positivity and energy.

“Many stories, one heart.”

Key points from the presentations and discussion: • Team effort is important. Many family companies. • Companies have an intrinsic value, like reduce carbon footprint, healthy living or link product to Greek culture. • Entrepreneurs didn’t know each other. There’s a network in the making! • Legislation makes it hard for new business and small companies.

Young person’s synthesis • Very rich day, making connections, meeting new people • Everything was a little bit general. Hope we get to know things a bit deeper today about specific questions from people • What struggles the Greek entrepreneurs come across is really useful to know • I want to see something about the hybrid concept, because I thought about it last night • It’s my first time here, now I’m learning from you. Looking for future co-operation with you guys

LAP session Turin, Valencia, Braga, Maribor Local action plan peer review session. Valencia, Braga, Maribor and Turin teams share a common strategy to work on youth inclusion: as municipalities they are simultaneously experimenting with the organisation of creative spaces. Sharing both visions, plans by means of the draft local action plans and practical experiences so far proved to be a valuable for all. After each Local Action Plan pitch we did a public gossip, asked questions for clarification and eventually made suggestions for improvement. The Turino team wants Turino to become the Italian capital in social innovation. The team has two years to prove together with the stakeholders the idea works and concrete new businesses based on the ideas of youngsters can emerge from this approach (read more at the next page)

JOIN THE E SPAC U CREA T ES C LUB! IVE ‘I’m new in MG@W project. I have run an incubator in Maribor for 10 years. This meeting makes me happy as it is good that we are now finally thinking in term van start ups in stead of only in terms of finding jobs’

Valencia team shares a clear vision: the creative and cultural industry deeply anchored in Valencia has more potential and needs to be promoted in a dedicated space Las Naves: “Culture is dancing, music, production, television, textile, tourism… ‘ Questions from Valencia for Turin: Can you help us with the private collaboration and financing? How do you get it? Who does what? Questions from Valencia for Braga: How can we co-operate in a network of spaces?

“IT HAS BEEN VERY INTERESTING WORKING TOGETHER… SPECIALLY THE GOSSIP MOMENT!”

Braga feels very connected with the Valencia project and looks forward to working on a peer relation. Since the last meeting in Braga elections took place and many actors changed. ‘we have to map all the new possibilities. Employment is a top priority of the new major. We have the decision makers in our network. This is a great opportunity to take action.

In Maribor the landscape of actor changed too since the elections. ‘It takes a lot of time to have the stakeholders get to know each other. Our Local Action Plan will be better defined by the next workshop in Tampere. Maribor has a similar building to the one they’re building in Valencia and have in Braga. Their building is working now but they still need a lot of money from public. Very important to have a long term strategy.

Turino gossip Turino: Italian capital for social innovation Become the capital of social innovation in Italy through the development of new business projects based on social innovation ideas promoted by youngster through incubation service. The city guarantees 80% of the bank loans. Goal: 30 start ups in 2 years. To date: Social innovation incubator ecosystem consists of 30 stakeholders. Web platform: www.torinosocialinnovation.it. Helpdesk opened this January. Training sessions are organised with young aspiring entrepreneurs. Question: What do we have in common in terms of (financial) foundations? Gossip: It’s a daring idea to claim to be the first They’ve set a big thing and have to make it true now. Clear funding strategy: Valencia is impressed! Good operational progress allowing for organic developement.

Q&A: Why so many partners? As a municipality we want to take a step back after 2 years that’s why we want to open to a lot of our partners. We have money now and we may not in the future, so we want to make a connection to all partners. If it’s a good project we create a base to go forward. How many incubators do you have? Two incubators coming from university. Different accelerators – five or six in Turin. How many training sessions do you plan to organise? We don’t know exactly, we are planning all the things with our stakeholders, but we will use the crowdsourcing platform with all the tutors. Together we decide on the frequency.

Whose plan is it? The ownership can be shared by all partners, but the head owner is the municipality. They have a co-ordinating role and a role of public entity. It is written by the municipality and the input comes from stakeholders. The partners really know the plan and feel/are totally involved. What’s the contribution of the young people in your LAP? Different workshops, presented hearings, asked youngsters for feedback, but it was decided that we don’t or at least it’s not easy to include young people. The young people want a good service, not creating youth policy and talk about all the problems.

LAP session Gdansk, Warsaw, Riga and Thessaloniki Keep youngsters in the center of the GFI’s and the LAP’s: this is not easy anywhere – it’s difficult to mobilize them and sustain their participation – are we not mostly adults doing projects for the young without them? Sustainability: do we need finances (the important place of voluntary work)? Finance can be found in existing budget lines which can be transformed – eg. teacher training or small grants. Action plans – evolving from GFI’s to LAP’s is difficult and covers uncertain ground. Some cities are working on how to leave permanent marks on city policy and actions. More support in strategic planning seems necessary. The GFI’s must be continued, as innovation has to be tested (the social innovation spiral). This is the only way out for some young entrepreneurs. However, the definition of doing “something new” is not common to all the partners. It would be important to make the link to young entrepreneurs in all the cities and to define again what innovation is about.

LAP session Glasgow-Tampere-Antwerp, Rotterdam Somewhat different LAP approaches, can learn from each other Antwerp: Connecting partners and influencing their own action plans towards youth employment Glasgow: Complementing and transforming actions in the existing policy landscape, remaining still open to listen to the message of the GFIs Tampere: Mapping, finding gaps in the total enterprising development journey and bridging them Rotterdam: Increasing transparency and connections

Remember: what can be done now/short term, and what in a longer time?

A peer learning workshop was planned for Tampere visiting Glasgow: 26-27 August 2014. Optional Gdansk, Antwerp or Riga joins.

RADAR session Practical workshop about radar method which is based on a study for employment services in Finland. Reason behind the method: • Now only statistical information • Lack of personal situation information The use / applicability needs to be tweaked a little bit depending of the relationship between counselor and client. Dionne (IZI Solutions) is going to tweak the radar for her own daily practice, in cooperation with Timo and Bob.

a tween e b g n li t trave selor to n i o j a "It’s e coun certain h t d n client a and address e explor " issues.

Interest shown to apply radar in own city __________________________ Gdansk

Damian

Rotterdam

Laura

Thessaloniki

Popi

Riga

Ruta

What makes your LAP HOT? ‘One day in a fair a sellsman offered me a book. If the colours of this book and the print suits you, you should buy it’ Imagine you have managed to co-create a Local Action Plan (LAP). What will make it irresistibly attractive to read? Sharp language, logical structure, clear, convincing and relevant message, action oriented… This is all content. What about shape and process? Pepik took us for a walk along the beautiful shoreline of Thessaloniki to explore what else could make our LAP irresistible.

Step 1 Think of a person Who in your audience is particularly hard to reach? Think of a person in this group. Think of the character and the life of the person. Picture him or her during the next steps.

Step 3 Choose your setting It matters is you present a story on the top of a mountain or in the basement of an office building. Staring at the sea and the mountains in front of us we all imagined an appropriate space to launch our LAP. One of us opted for a moving trolleybus. She explained how this could reinforce the LAP message.

Step 2 Be creative Do not ask your communication department to lay out your document. It will become standard. Dare to be creative and think of a theme, a concept that can reinforce the message. We were asked to pick up a thing in a dodgy parking place and connect that to touch and feel of our LAP. We all did it and the results were unexpected. We are all creative beings!

Step 4 Choose your messengers It matters who is presenting the LAP Two people can convey the same rationalization with a totally different impact. The LAP is informative but also aspirational. It tapes into intrinsic motivation. The audience needs to feel what is meant. When Fabrizio explains his vision on Turino capital of social innovation the audience can feel what he means.

We have started things and they are snowballing! "My project was to make this snowball. I was pushing it up the hill, making the ball and it was getting heavier and heavier. My turning point was to realise that I should push it downwards, and the ball enlarges without much energy from our side. The project energizes itself."

Participants of Thessaloniki workshop Rotterdam Marie Louise de Bot Salomé Aussen Laura van Dongen Sharon Laforet Cleo Pouw Rieke Koskamp Danique Dellevoet Laura Collé

mew.debot@rotterdam.nl sgc.aussen@rotterdam.nl l.vandongen@rotterdam.nl sharonlaforet@gmail.com cc.pouw@rotterdam.nl r.koskamp@rotterdam.nl dcm.dellevoet@rotterdam.nl lj.colle@rotterdam.nl

Antwerp El Hassan Aouraghe Christine Dorny Amina Belorf

elhassan.aouraghe@stad.antwerpen.be Christine.dorny@vdab.be amina_1302@hotmail.com

Riga Dmitrijs Zverevs Ruta Klimkane Ruta Masalska Lasma Vilcina

Dmitrijs.Zverevs@riga.lv ruta.klimkane@riga.lv ruta.masalska@riga.lv lasma.vilcina@gmail.com

Glasgow Anthony Gerrard Liz Maguire

g@badideaorg.com liz.maguire@drs.glasgow.gov.uk

Gdansk Damian Kuźmiński Magdalena Skiba Jaroslaw Sikorski

damian.kuzminski@gdansk.gda.pl magdalena.skiba@gdansk.gda.pl js@morena.org.pl

Warsaw Milosz Gos Agata Jasinska Kamil Bukalski Joanna Kazanecka Monika Sokolowska Mateusz Zaleski Ewa Listkowska

mgos@um.warszawa.pl ajasinska@edsm.pl kamil@bukalscy.eu joanna.kazanecka@wp.pl monika.anna.sokolowska@gmail.com wujekrada@gmail.com elistkowska@um.warszawa.pl

Tampere Ene Härkönen Maria Ilomäki

ene.harkonen@tampere.fi maria.ilomaki@tampere.fi

Valencia Victoria Gómez Galdón Amaya Garcia Templado Bernard Gaspar María Martínez Africa Rodríguez Leiva

victoria.gomez@aliasgroup.com agtemplado@gmail.com innovaemprende@valencia.es aydasempleo@valencia.es africarleiva@gmail.com

Braga Carlos de Sousa Santos Humberto Carlos João Correia Ana Rita Ribeiro

carlos.santos@bragacej2012.com Humberto.carlos@peb.pt Joao.correia@cm-braga.pt anaritaribeiro@aaum.pt

Maribor Tjaša Pahor Mitja Špes Jure Verhovnik

tjasa.pahor@maribor.si mitja.spes@maribor.si Jure.verhovnik@irp.si

Turin Fabrizio Barbiero Nadia Bonghi Roberta Destefanis Luca Grbac

Fabrizio.barbiero@comune.torino.it nadia.bonghi@comune.torino.it roberta.destefanis@socialfare.org luca.grbac@compagniadisanpaolo.it

Thessaloniki Popi Sourmaidou Athanasia Lazaridou Evangelos Apostolidis Danai Belidou Zoi Chatziantoniou Grigoris Delichristos Nikolas Gountaras Peri Kourakli Vassilis Tsoulis Nicholas Karachalis Athanasios Kamazis Tyemi Souto Hanna Ugron

popi@ergani.gr lazaridou@ergani.gr evangelos.k.apostolidis@gmail.com danaib@admin.teithe.gr z.chatziantoniou@thessaloniki.gr Grigoris.delichristos@gmail.com ngoud@yahoo.com p.kourakli@thessaloniki2014.gr tsoulis@yet.org.gr karachalis@gmail.com farmerkamari@yahoo.gr tyy.emi@gmail.com hanna.ugron@clvj2015.gr

MGatWork experts Dionne Abdoelhafiezkhan Bob Arnkil Pepik Henneman Andrea Moreira Timo Spangar Peter Wolkowinski

dionne@izi-solutions.com Robert.arnkil@armas.fi Pepik@meneerdeleeuw.nl Santos info@10tacle.eu timo.spangar@kolumbus.fi p.wolkowinski@wp.pl

Thank you Thessaloniki!

The next MG@Work meeting is in Tampere - June 17&18. Tampere will take us on TOTAL TRENTERPRISE JOURNEY: from entreprising spaces for 6th graders via exciting programmes in further education, Re-integration, Co-op start programmes, Young Entrepreneur training and practice to business boosters and others! They will be waiting for you! They will have young people telling their story! You will be given a map, and you need to find them! See you in Tampere!

14 0 2 e n Ju 9 -1 8 1 e er p m a T d Digital memory ai My Generation at Wor k

International Partner M ee

ting

Moro,

Tampere took us on a TOTAL TRENTERPRISE JOURNEY: from entreprising spaces for 6th graders via exciting programmes in further education, like the Proacademy and TALLI, to inspiring places to meet young entrepreneurs like the HUB. We learned a lot during the visits and it inspired us to bring more entrepreneurial spirit to our cities. Just do it!

This visual memory aid will help you to refresh your memory and it gives an overview of our Tampere journey. You can also read more about the next steps on our MyGeneration@Work journey. We will meet each other this autumn in three thematic workshops in Glasgow, Warsaw and Torino. And 3-4 March 2015 we will have our final conference in Rotterdam. Lets bridge the gap, walk the spiral and go for it!

“We have to find new ways to encourage youngsters to start their own business and enable them to make errors if necessary. Promoting youth entrepreneurship starts at the level of basic education where we have to encourage children in free thinking. From second level and up we have to facilitate youngsters to try their ideas.” -Olli-Poika Parviainen, vice-mayor of Tampere

Tampere was destined to be an industrial city by the Ice Age (and we got a bit of snow during the workshop, did we not ;). 7500 years ago the waters of lake Näsijärvi broke through the esker to Pyhäjärvi (where we had the cruise) and the rapid of Tammerkoski was formed. Here in 1820 James Finlayson (a scottish entrepreneur trained in Glasgow!) set up a cotton mill. Now factories have been transformed into restaurants, hubs, shops and cultural spaces. This was the beginning of industrial Tampere, eventually the biggest industrial hub of Finland, nicknamed ‘Manse’ (referring to Manchester), where people say ‘moro’ instread of ‘moi’ like in the rest of Finland. Today Tampere is a dynamic educational and industrial city – wanting to be the best place in Finland to set up an enterprise

Before the journey – a warm up for the young people…

Most cities don’t include youngsters to solve problems and make policies. We want to encourage cities to include them because to get an ‘out-of-the-box perspective’

The City of Gotham

617.000 inhabitants, 5.23% of the citizens are 10-14 years old, 5.62% is 15-19 years old, 8.12% 22-24 years old, 8.64% is 25-29 years old, 7.87% is 30-34 years old, 50% consists of migrants, people with lower education level 23%, 48% has secondary education, 39% has higher education, it is the youngest city in the country.

The young people suggested solutions to the city of Gotham...

Make a ’crazy room’, a space where young entrepreneurs can let anything happen Integration of activities in schools and business for immigrants Cafe to share plans and dreams with business and professional people Making it easier to get in contact and sharing knowledge Sharing knowledge with each other + other suggestions…

Site visit theme 1: urship e n re p e tr n E th u o Y g Encouragin Finding good questions to

be answered…

Finnish Enterprises, visiting the Federation of

•A challenge to reach small companies •What is the benefit of being organized? How to get win-win? •Oversupply of actors, need to network networks •A need to reinvent business models and connections to young people, make convincing content, lower the thresholds, free startup fee year, get young people connected to useful networks •Voimala (’Powerhouse’, Young Entrepreneurs Network and Meeting Place in Tampere) arranges events and connects young people with entrepreneurs of all ages

”Federation” sounds like Darth Vader…

Tampere Region

reneurship ep tr n E h ut o Y g in ag cour Site visit theme 1: En Tampere Hub

’Young people have other ways to connect’, ’tweet’ ’Nice to have people around’ ’Just let it happen’ ’I like doing things’ ’Customers bring customers’ EEEDO, smart social intranet, connections thru content ’I do it because I like it’ Smart Wall Paint ’Doing real things called for me’ ’Employees push you forward’ ’Without doing things, nothing happens’

’Don’t make education a pressured pipeline – give time and space to experiment and to connect’ ’At Proacademy I found the encourage to start enterprising, could learn by doing – the best thing in Proacademy’ Some do’s: -Find right people around you -Take care of your mental and physical condition -Make even small successes count -Think about the next step -Be active, be open, be trustworthy -Stay relaxed, enjoy what you are doing, the good things will come

We play, every day! Have fun at work!

Do you need to be over 2 meters to be an entrepreneur?

Theme 2: Guidance and support for starting entrepreneurs How does Tampere offer guidance & support for starting entrepreneurs? Reframing unemployement At the employment office of the Tampere region the idea of jobseekers seems to be reframed allowing for entrepreneurship. Instead of thinking in term of jobs we think in terms of income. We are not looking specifically for jobs to get an income. We are also looking at possibilities to create an income as an entrepreneur. The employment office offers a variety of more or less standard workshops and course to develop and enterprising idea (how to create a businessplan ect, start up grants). A practical manifestation of this reframing is that both jobseeking and entrepreneurial assistance are situated in the same building. Promotion of cooperatives Worthwhile nothing is the emphasis on starting cooperatives. In practice this allows people to help each other to look for alternatives sources of income. This can also be on a part time basis. Finnish law is favourable for cooperations. It is relatively simple to start one.

Co-operation!

Bravehearts & The Sanssi Card Theme 2: Guidance and support for starting entrepreneurs

Urho(s) = Braveheart(s)

Sanssi card gives you a chance!

”Sanssi” = Chance

The Young Bravehearts -Nuoret Urhot - ‘My all time favourites’ explains our host ‘please give them a warm aplause’ - Three 17 year old ‘Urho’s’ (word for ‘bravehearts’) enter the room. - ‘We are vigourous’ - Yes we would like to hire these hard working young men for all sorts of physical labour such as snow shoveling…

Smart communication tools: the Sanssi card -Part of Youth Guarantee in Finland -After graduation every student gets Sanssi-card, a voucher to be given to employer to sponsor salary ( a subsidy of € 700 for max 10 months, or entire time of apprenticeship training

ProAcademy Theme 2: Guidance and support for starting entrepreneurs

We all want the Proacademy! Studies at Proacademy begin by forming a team company, a cooperation, which consists of 15-20 students. ‘The greatest part is that we can make mistakes’ Studies include team meetings, group workshops and projects, which usually concentrate on marketing, communication, sales, event organizing, graphical design, project management, innovation and utilization of computing skills – only imagination is the limit.

‘Big switch from planning, planning - to doing and reflecting’

No teachers, but coaches Network of graduates who help students Students select their own individual priorities by examining their current strengths and identifying areas of particular interest. In this way, each student creates his/her own personal learning path. Embedded in studies and in an inspiring setting (old factory) and loosely coached by proffessionals the proacademy seems to be a live changing experience for the participants. ‘We were all very impressed by Proacademy, we all want to bring the example home to our own networks’ ‘Every alumni of this academy we come across seems to be a very determined beautiful entrepreneur’

Theme 3: Educational institutions promoting entrepreneu rship

Y Campus The Tampere University of Applied Sciences has invented a place where students are no longer taught, where teachers become coaches and their relationship is based on doing and entrepreurship. Can the invented idea by commercialized? - Teachers become coaches â&#x20AC;&#x201C; 50 out of 600 teachers have completed the 6 day course as volunteers - No teaching, a lot of learning sessions, reinforced by coaches - Entrepreneurial attitude - Learning by doing -Follow up session for teachers once a month ProAcademy (the story in theme 2)

Good stuff at Y Campus!

Theme 3: Educational institutions promoting entrepreneu rship

TALLI TALLI is a support service for new entrepreneurs and innovations inside Tampere University of Technology campus. Support and advices for the students and researchers at the university to develop their business idea ready for market. Also events and workshops, and free room to open innovation and idea sharing. It embraces the culture of failure, whilst most teachers have a professional disease : "it's important that all my students get 10 out of 10â&#x20AC;? "It's just an idea until someone pays you" â&#x20AC;&#x2DC;It's all about attitude and cultureâ&#x20AC;&#x2122; "I'm 16 and I've been an entrepreneur for 1,5 years" How to apply what I learn to real life?

Theme 3: Educational institutions promoting entrepreneu rship Ylötehdas -factory •

‘Schools are like boxes with closed windows & doors. Learning by opening books is the old fashioned way of thinking. Teaching should be more pro-active – invite people from the real world’

•

Ylötehdas -factory is a service center for entrepreneurs situated in the town of Ylöjärvi, about 15 minutes from Tampere. The service center offers local schools and companies entrepreneurial education and other entrepreneurial activities.

One of the Proacademy alumni has opened her own company and works half time in a local school, coaching teachers into more entrepreneurial initiatives. • The school fetes are organized by the youngsters • Each initiative is analysed to see what entrepreneurial skills can by brought out • The teacher no longer feels alone, can take risks and is coached

Theme 3: Educational institutions promoting entrepreneu rship Me and My City "Thank God the break is over ; we can get back to work” (a comment of a pupil on Me and My City) A miniature town, where local and national companies have installed their material at their own cost. 70 pupils spend a day in the town, after the teacher has been trained and prepared and has conducted 10 specially prepared lessons. The environment shows not just entrepreneurship but all aspects of a local town and it's society – even voting. •12 year olds apply for jobs in the virtual city •Everyone opens a bank account, works, has to buy and sell and interact •The whole system is a complex web of challenges which enthrals young persons •There are 8 such installations in Finland, some are mobile some are fixed •It costs 300 000 euros a year, the price for 1 child is 20 euros •10 students animate every session and learn to interact with youngsters

2 Feedback session day Link to presentations dia 31

GROUP 1:

GROUP 2:

GROUP 3:

-There has been a bridge between young entrepreneurs and the official entrepreneurial networks (like chamber of commerce) and the city. If young entrepreneurs are not a member of the networks, then information is lacking for the young entrepreneurs and the city.

What are the qualities we like about the proacademy?

Key is that you have to convince your university

-It’s embedded in studies

- Schools are lacking entrepreneurial skills and tools

-You have the experience of graduates

Money came very central out of it. This is Europe with money falling down from the sky. This way is too soft and too save. People create their company with money. Free money kills responsibility and creativity (disease money)

- Platform for crowd funding for young entrepreneurs - Cities need to map out all activities for young entrepreneurs, so that they know where they can get knowledge and coaching - Passionate learning experience, like learning by doing, lowering the threshold (like pro-academia)

-Low cost -Learning by doing

-Big switch from planning and more planning to doing and reflecting

-We want to tell our universities about Proacademy

Healthy money. Garden of opportunity, passion and will. The hand is in the pocket, investing own money, risk is part of the game. Real life environment, like in Me&Mycity. The real thing is attitude, it is not about qualifications. You become an entrepreneur if you have a good attitude.

Sanssi-card inspired us

“I can fail” is a step and it can happen.

-Large team of 20 students working together – learning from mistakes and sharing ideas

The places should be visited with the decison makers

Quotes from the domino-session In the domino session every one could tell in one sentence what they liked most about the side visit. Here is an impression of the quotes: - Pro-academy: everything about this was important. Everything we want. - Process takes time, we need to give time to develop, networking is an essential thing to do - We need places where people can meet each other. - Learn that entrepreneurship should be learned as young as possible.   - Cooperation between primary and secondary school. - I learned today entrepreneurship is an integrated part of society, not something special. - Chamber of Commerce has to look at how it can make an attractive product for Chamber of Commerce. We want to make this together with young entrepreneurs. - Collaborate with other entrepreneurs. You should really like what you do. - “Just do it” if you want to reach success - Just do your dreams. Encourage youngsters to do their dreams. - Enjoying and celebrating small successes. Very important for young people

Quotes from the domino-session

- You need others even if you are a one-person company - Young people are successful in their business because they like it. - I always thought you needed a precise idea to create your business. Proacademy showed that this isnâ&#x20AC;&#x2122;t necessary - Children playing adults in Me&Mycity. -Pro-academy: I like the logical approach. Lerning by doing. Example of GFI - I want to be in My&Mycity to be a child there. I want to have the my city to experience and implement this. - Very important to teach entrepreneurship. It should be built in the system. - I take home you should not be afraid to do what you love and try to make a business out of it. Hub experience their success and failures. - I learned today you canâ&#x20AC;&#x2122;t learn everything from books, you need courage to try. - No pipeline guidance for entrepreneurs. - Discussion about what you can do for society with your company. Social sustainability should be inside the spaces. - Important to connect countries and cities in the world.

Quotes from the domino-session

- I saw how youngsters can fall in love with learning things. I saw this at the proacademy. They earn money with learning. - I think it is crucial in every educational system that they can learn from their ancestors / alumni. - I really like about pro-academy that the students take their own risks. They invest themselves in their business and take responsibility. - You should be careful to talk about network. Everybody has a different definition about it. Be sure you talk about the same thing. - This afternoon I learned that entrepreneurs need capital. But it isnâ&#x20AC;&#x2122;t easy to find it. The capital market and investors have a problem. - Me&mycity is really impressive - I learned to trust in myself and just do it - I discovered Bubble soccer. And the impact of impact social investment. - It warms the heart of alumni pro-academy to see the domino. It gives a warm feeling that it gave such an impact on you. Just doing. Sharing is caring. Iâ&#x20AC;&#x2122;m happy that you can take ideas home. I hope that I will learn more about your cities.

“More entrepreneurs should say I’m very confident in my approach, you only pay me after my success. The Buzinezzclub follows this approach in two cities in the Netherlands with social impact bonds.” “An important condition for the social impact bond is that you need a city who wants to do this and a government who is willing to work transparently”

Payment by result!

Social impact bonds: a new way of investing in social projects The Buzinezzclub trains youngsters who are willing to step out of unemployment and support. Buzinezzclub youngsters leave unemployment 6-7 months quicker than comparable youngsters. The Buziness club is financed by social impact bonds. Social impact bonds are a new way of investing: the entreprise doesn’t get money at the start or half way of the project. Money is only paid when results have been reached. The results are determined by an objective assessor. For more information see presentation and the 4th MyGeneration@Work newsletter

See dia 31

URBACT messages – Eddy and Simina The problem isn’t the youngsters, but the systems that support the young persons MyGeneration@work is one of the most innovative networks, the energy and methodology used is very innovative The tools and techniques you learn, take them back to your own cities. Tell people about MyGeneration@work The local dissemination event is the moment to share with your local partners the things you produced, you created new dynamics. Put some thinking in this event and celebrate what you have done

There are inspirational things going on. But there is also a messy picture: projects are half financed or only for the short term. We have to decide when to pull a plug: stop the things that don’t work! The problem isn’t the youngsters, but it are the systems that want to support the young persons. You have to have the courage to do the right things. So put the money on the projects that work well.

The journey to the final conference in Rotterdam GFIs and LAP drafts of the cities showed that the MGat Work cities have very different situations concerning the strategy and policy landscape, ‘cityscape’ The LAPs and the new innovations need to be fitted to the cityscape to help the development of a new ecosystem of employment We organise this autumn three in-dept thematic workshops in Glasgow, Warsaw and Turin. At the end of the project we will have good LAP’s, movies, three thematic papers (based on the workshops) and we are going to have an overall reflection about what cities can do in promoting entrepreneurial skills and attitudes

MGatWork – timeline Launcing GFI’s (Start – September 2013) Launching GFI:s City A

City B City C

Enterprising Curriculums

Learning from other’s GFI’s and drafting LAPs September 2013 – June 2014)

We are here

Consolidating Products & LAPs (May 2014 – Feb 2015) Developing curriculums, counselling and work contacts

Spaces

Developing thematic spaces

Brokerage

Complementing strategies and practice

City Local Action Plan ’Clusters’ and future workshops Glasgow G-FORCE for Youth

Complementing strategies and practice

Tampere Trenterprise Network

Developing curriculums, counselling and work contacts Gdansk Enterprising Youth

Rott-dam Connectig Networks & Education & Entrepren

Antwerp Youngster’s Offer

Maribor Connecting Riga Youth Guidance

Thess You-θ-Ark

Warsaw Work on Work

Developing counselling: Warsaw-Gdansk-Riga + other cities Workshop September

Complementing strategies: Glasgow-Tampere + other cities workshop (August)

Braga StartUp Braga

Developing spaces: Turin-Valencia-Braga + other cities Workshop November Torino Social Innovation

Valencia Creative Youngsters

Developing thematic spaces

Calendar 26-27 August 2014: Thematic workshop in Glasgow: How to enrich a city youth policy by including enterprising curriculums and attitudes schemes 23-24 September 2014: Thematic workshop in Warsaw: Developing a counseling system that supports enterprising attitudes and skills. 30 September 2014: films by local moviemakers ready. 15 October 2014: deadline for the improved LAPs. 18-19 November 2014: Thematic workshop in Turin: Building new â&#x20AC;&#x2DC;spacesâ&#x20AC;&#x2122; of cooperation (both physical and virtual) around a theme or focus in promoting youth employment, like creative and cultural industries and social innovation. End of December: deadline for submitting the final version of your LAP. From now till end of this year: organise your local dissemination events to share with your local partners the things you produced and to celebrate what you have done. 3 & 4 March 2015 Rotterdam Final conference. 4 March open conference. April 2015 end of the project.

Movie makers - Tell the story and capture the emotion

Why, what, how, when,who? MyGeneration@work invited young potential filmmakers from each city to tell the story of my generation@work from their perspective. Proffesional Rudy MacKay gave a workshop on how to go about this: step one: find the story write a script location: outside preferably, action characters: relevant person that can tell the story simply story: intro, problem, conclusion

Film Train ing Rudy MacK ay

Short movies by young movie makers (links dia 31):

… and then grab your camera. “We like movies because we can relate emotions”

WARSAW

BRAGA SK GDAN

Write the script: the Local Action Plan’s The cities were challenged to tell the movie makers in one sentence the core of their Local Action Plan’s: Antwerp: Co-creation of an offer for youngsters, by youngsters Rotterdam: Opening windows of opportunities Glasgow: Don’t interfere, interface! Gdansk: Teacher triggers of change! Braga: Localizing and globalizing big business ideas Warsaw: Make it young, make it fresh, make it together! Tampere: Trentreprise creates possibilities Valencia: Where change happens. We create, we connect and we share. Maribor: Change by connecting you, by encouraging youth and supporting youth. Torino: Facing social challenges. Thessaloniki: You -θ – Ark. Riga: Creating an environment and blasting opportunities for young entrepreneurs

Go Social Media, dude! An impression of tweets during our Tampere MyGeneration@Work workshop @SiminaL the solution to better connect education to the real world is co-creation in every aspect of it @urbact @MyGenW #mygenworkshop @SiminaL @Buzinezzclub staircase4success -training #youth for #entrepreneurship to make their normal dreams come true @URBACT @MyGenW #mygenworkshop @Eddyca1 Advice to young people thinking about business? "Relax and enjoy what you're doing." #Tampere #entrepreneurs #MyGenWorkshop @urbact Use the @MyGenW for tweets about your project And join us at facebook: MyGenerationAtWork Letâ&#x20AC;&#x2122;s keep in touch!

Kiitos Tampere for the perfect organisation! â&#x20AC;&#x153;We appreciated the snow, renovated industrial buildings, loved the expensive beers, impressed by the good organization. Local persons care and they are not waiting for something, but do it!â&#x20AC;? Soom moro!

Links SITE VISIT THEMES EEEDO:

http://eee.do/

Sanssi:

http://www.te-services.fi/te/en/jobseekers/finding_job/young_people/sanssi_find_job/index.html

ProAcademy:

http://issuu.com/proakatemia/docs/proacademybook

Talli:

http://www.tut.fi/en/business-and-industry/entrepreneurship-and-innovations/index.htm

Me and My City:

http://yrityskyla.fi/en/

PRESENTATIONS Presentations:

http://urbact.eu/en/projects/active-inclusion/my-generation-at-work/event/?eventid=689

Social Impact Bonds presentation:

http://urbact.eu/fileadmin/Projects/My_Generation_at_Work/events_media/20140617_PDF_Presentation_Buzinezzclub_-_Tampere_-_MyGeneration.pdf

FILM TRAINING & SHORT FILMS Film Training by Rudy MacKay:

http://prezi.com/bfrkpwtzmobm/mygeneration-work/

Short film Gdansk:

http://www.youtube.com/watch?v=z3ksDJi6qGk&index=2&list=UU9fkUkGrM84sAm_SSe_gKXA

Short film Warsaw:

http://www.youtube.com/watch?v=XSLjahBbze8&index=3&list=UU9fkUkGrM84sAm_SSe_gKXA

Short film Braga:

http://www.youtube.com/watch?v=tpTnrDOqywE&index=1&list=UU9fkUkGrM84sAm_SSe_gKXA

List of participants Rotterdam Lennon Alblas Marie-Louise de Bot Laura Collé Laura van Dongen Rudy Mackay Mitchell Habermehl Adri Hartkoorn Rieke Koskamp Leo van Loon Jarle Lourens Marika Mancev Cleo Pouw

smart.citystars@gmail.com mew.debot@rotterdam.nl lj.colle@rotterdam.nl l.vandongen@rotterdam.nl rudymackay@gmail.com habermehlmitchell@gmail.com a.hartkoorn@rotterdam.nl br.koskamp@rotterdam.nl leo@buzinezzclub.nl jra.lourens@rotterdam.nl marikamancev@yahoo.com cc.pouw@rotterdam.nl

Antwerp El Mehdi Achbari El Hassan Aouraghe Veerle van Damme Elke Deforce Abdellah El Khaoui

zizou didi92@hotmail.com elhassan.aouraghe@stad.antwerpen.be veerle.vandamme@vdab.be elke.deforce@stad.antwerpen.be racu4561@hotmail.com

Riga Kitija Cipane Ruta Masalska Jānis Vītols Karlis Upsavs Glasgow Anthony Gerrard Liz Maguire Leona Seaton Andy Cameron Thomas Craig Kieran Minnery Gdansk Piotr Kowalczuk Aleksandra Kulik Magdalena Skiba Magdalena Tyszer Wojciech Sowiński

kitija.cipane@riga.lv Ruta.masalska@riga.lv janis.vitols@riga.lv k.upsavs@gmail.com g@badideaorg.com liz.maguire@drs.glasgow.gov.uk Leona.seaton@glasgowchamberofcommerce.com andy.cameron@jbg.org.uk thomas.craig@scotland.gsi.gov.uk kieran.minnery@hotmail.co.uk piotr.kowalczuk@gdansk.gda.pl aleksandra.kulik@gdansk.gda.pl magdalena.skiba@gdansk.gda.pl m.tyszer@zsl.gda.pl sowinskiwojciech@gmail.com

Warsaw Kamil Bukalski Wiktoria Drozd Karolina Jasińska Joanna Kazanecka Mateusz Zaleski

kamil@bukalscy.eu wdrozd93@gmail.com jasinska.j.karolina@gmail.com joanna.kazanecka@wp.pl wujekrada@gmail.com

Tampere Maria Haapaniemi Ene Härkönen Maria Ilomäki Niina Immonen Tuula Mikkonen Maria Ruokonen Janita Saarinen Mirja Taipale Jaana Niemi Heli Lapinkoski

maria@idema.fi ene.harkonen@tampere.fi maria.ilomaki@tampere.fi niina.immonen@tredea.fi Tuula.mikkonen@tampere.fi maria@lessmiserables.com janita@idema.fi mirja.taipale@tredea.fi jaana.niemi@ely-keskus.fi heli.lapinkoski@tampere.fi

Valencia Jonathan Bellés García Amaya García Templado Bernard Gaspar Martínez Victoria Gómez Galdón Maria Martínez

johnbels@451prods.com agtemplado@gmail.com innovaemprende@valencia.es Victoria.gomez@aliasgroup.com ayudasempleo@valencia.es

Braga João Correia Daniel Martins Raquel Nair Pinto Carlos Neves Tiago Sequeira

joao.correia@cm-braga.pt geral@creativelemons.pt raquelnair@fbracaraaugusta.org carlos.neves@ccdr-n.pt tiago@fbracaraaugusta.org

Maribor Tjaša Pahor Martina Rauter Mitja Špes

tjasa.pahor@maribor.si martina.rauter@maribor.si mitja.spes@maribor.si

Turin Fabrizio Barbiero Nadia Bonghi Pietro Vallome Loredana Zorzan

Fabriziobarbiero@gmail.com nadiabonghi@gmail.com info@pietrovallome.com loredana.zorzan@regione.piemonte.it

List of participants Thessaloniki Nikolas Gountaras Peri Kourakli

ngoud@yahoo.com; nikolas@feelslikeho.me p.kourakli@thessaloniki2014.gr

URBACT Simina Lazar Eddy Adams

s.lazar@urbact.eu eddy@eaconsultants.com

Experts Dionne Abdoelhafiezkhan Bob Arnkil Taru Arnkil Pepik Henneman Andrea Moreira Santos Timo Spangar Peter Wolkowinski

dionne@izi-solutions.com Robert.arnkil@armas.fi tarnkil@gmail.com Pepik@meneerdeleeuw.nl info@10tacle.nl timo.spangar@kolumbus.fi p.wolkowinski@wp.pl