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Message from Peter
Introduction A Message from Peter
In fy16 we had over 783 million visits to our stores and around 2.1 billion to ikea.com. One of the greatest impacts we can have is to inspire and enable our customers to live a more sustainable life at home.
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For us, sustainability is not just about making our operations more sustainable; it is a huge business opportunity for those who can get it right. We’ve had a really good year with continuous growth in all our sales channels, and strong financial result. We have also made good progress in becoming more sustainable. That’s not a coincidence because sustainability is an integral part of our growth agenda and essential for business success.
In the past, choosing sustainable products was often a compromise. They could be very ugly, seldom worked well and often cost more. IKEA stands for just the opposite. We design every product to be beautiful, functional, highquality, affordableand sustainable. When you combine all these things, it is good for the customer, the planet and for IKEA.
PETER AGNEFJÄLL President and CEO, IKEA Group INGKA Holding B.V. and its controlled entities