2020-2021 ANNUAL REPORT
OFFICE OF ALUMNI ENGAGEMENT AND DEVELOPMENT
Vision: This is YOUR Menlo.
MISSION The Office of Alumni Engagement and Development amplifies the forward momentum of the institution by nurturing relationships, tailoring and targeting communications, and creating strategic partnerships on and off campus. By simultaneously developing organizational memory, brand loyalty, long-term donor relationships, and seamless experiences for every student, alumnus, and stakeholder, the message is clear: This is YOUR Menlo. Our collective future rests in your hands.
CONTRIBUTED REVENUE 2012-2021 Largely driven by capital gifts, total donations to Menlo College increased significantly in the year ending June 30, 2021. In that same period, the Office of Alumni Engagement and Development assumed responsibility for the College’s marketing and communications functions. All of this took place during a pandemic.
CONTRIBUTED INCOME
Relationship-based fundraising, individualized correspondence, and tailored communications will continue to drive results. Continued strategy, planning, and patience will help us overcome historical and inherited challenges. To this end, the College has made significant investments in the Office of Alumni Engagement and Development, which has grown from 1.6 FTEs in 2018 to 8.0 FTEs in 2021. Future resources and staffing can be expected to continue to correlate with the achievement of key strategic milestones. $7,000,000 $6,000,000 $5,000,000 $4,000,000 $3,000,000 $2,000,000 $1,000,000 FY13
FY14
FY15
FY16
FY17
General, Restricted and non-Capital In-Kind Gifts
JAN 2013
FEB 2015
Steven Weiner hired as EVP
Football program retired
FY18
FY19
FY20
FY21
All Capital Gifts Including In-Kind
SEP 2017
DEC 2017
OCT 2018
Dorothy Skala Steven Weiner passes away named President
Office of Alumni Engagement and Development changeover
SEP 2020
JAN 2021
Marketing and $20M Communications merged Residence Hall with Alumni Engagement groundbreaking and Development
DIVE DEEPER Average Donation Amount*
Annual Campaign for Operations
Endowed Funds TOTAL
FY20
FY19
$273,814
$291,524
$144,761
$262,922 $237,540 $774,276*
$629,099 $70,568 $991,191
180
$4,000
$521,588 $115,467 $781,816
AVERAGE ENGAGEMENT
Restricted Funds
$4,500
FY21
AVERAGE DONATION
General Fund
Social Media Quality 200
$3,500 $3,000 $2,500 $2,000 $1,500 $1,000
160 140 120 100 80 60 40 20
*Due to the pandemic: 1) the renewal of an annual $250,000 gift was postponed to 2021-2022; 2) the Adopt-an-Athlete campaign was on hiatus; and 3) targeted asks for the capital campaign resulted in some donors making capital gifts rather than increasing annual giving.
FY19
Average Donation Alumni
FY20
0
FY21
2013
Average Donation All
2014
2015
2016
2017
2018
2019
2020
2021
Average Numbers of Engagements per Post
*Fiscal year contributed income divided by number of distinct donors, excluding capital and non-cash gifts.
Total number of post likes, video views, and post saves divided by total number of posts. Chart depicts results from Instagram.
BY THE NUMBERS
6.9M
dollars raised
1
44,000+ emails read by recipients
27,500 letters mailed
365
days of pandemic response support
OPERATIONS AT A GLANCE The heart of relationship-based marketing, communications, and fundraising lies in how well we understand the motivations and needs of the individuals whom we serve and our ability to accurately gauge where Menlo College stands in their estimation. Using a data-driven approach, we have developed and kept a keen eye on the interplay between the following target audiences and operational schematics.
STRATEGIC BLUEPRINT
ECOSYSTEM Revenue
VISION SEAMLESS EXPERIENCES
Enrollment Management
DRIVES
Development and Fundraising
NEW PERSPECTIVES Marketing and Communications
SUPPORTS
DONOR RELATIONSHIPS
SUPPORTS
BRAND LOYALTY BUILT ON ORGANIZATIONAL MEMORY MISSION
Academic, Athletic, and Professional Achievements
SERVICES OFFERED Alumni Programming
Alumni Information Desk
Development and Fundraising E-Newsletter Publication
Donation Acknowledgement Editorial Editing and Writing
Prospect Research Social Media and Digital Marketing
Crisis Communications
Photography Strategic Consulting Website
TARGET MARKETS
DONORS STUDENTS’ FAMILIES
ACTIVE STUDENTS
ALUMNI
EVANGELISTS
COLLEAGUES
EXTENDED COMMUNITY
VOLUNTEERS
ACKNOWLEDGEMENTS The Menlo College Office of Alumni Engagement and Development would like to acknowledge the accomplishments of all Menlo students, alumni, donors, and volunteers as well as the work of our colleagues, both academic and administrative. Without their contributions, this office would not fulfill its strategic goals.
Menlo College Alumni Engagement and Development 1000 El Camino Real Atherton, CA 94027-4301 W: https://blog.menlo.edu/newsletter/ E: alumni@menlo.edu P: 650.543.3914