How to Promote a Podcast? Podcast Marketing Guide You’ve made your first handful of podcasting episodes. Spent hours crafting interviews, fine-tuning your audio mix, creating the perfect logo, uploading your business podcast to your host, and a million other little things.
The time has come to press publish on your podcast, but what’s next? You've probably turned to podcasting to dive deeper into a topic you're passionate about, or interview interesting people to learn about their
perspectives. Whatever your reason, you want to develop a community of listeners who share the same interests and passions as you. In the realm of podcasting, it seems like the easier part was creating your show than letting people know that your show exists. Fortunately, gaining listeners, subscribers, and fans is no rocket science; but instead there are a set of approaches and strategies that you can implement and test. Before launching your podcast, you spent so much of your time and energy (99.9% of it, you bet!) on getting it sound and feel just right. Yep, you've done all the podcast things that you want to do in order to make a really great podcast — the interviews, the mixing, and the uploading— and now it's time to hit the publish button... …You needed a plan to promote the podcast. How do people promote podcasts? You didn’t know. You’d never promoted a podcast before! Even the most popular podcasts don't get huge viewers overnight. And it doesn't get a huge number of followers at any given time without a lot of publicity. If you've never done this before, you probably don't know where to start promoting your podcast. Here you'll uncover various strategies for promoting your podcast and attracting new listeners online. 1. The Heart of Success is Quality Content In this fast-growing podcasting arena, there are over 850,000 podcasts, which means there's a lot of competition. If you want to get more listeners and increase your reach, you must create excellent podcast content and
promote it effectively. But the question is... what goes into creating great content? ● Equipment: At a minimum, you should invest in a good microphone, editing software, and call recording software (for guests). ● Stories: Our brains react to stories in a neurological way, which makes us feel empathy for the storyteller. They're also easy to recall. ● CTA: With a great call to action, let your listeners know what they should do next. This makes it easier for them to progress through your marketing funnel. While there's a lot more to creating a successful podcast episode than these three criteria, they'll get you started in the right direction. 2. Launch With a Few Episodes If you're just getting started with your podcast, it's a good idea to release a few episodes right away. To increase your chances of engaging listeners, most podcasting gurus recommend starting with 5 to 10 episodes. Listeners have no reason to subscribe if you only have one episode available. And if they don't subscribe, they won't be notified when new episodes are available. Listeners are more inclined to subscribe if you have a few episodes available since they can binge on your content. Plus, if you have more than one episode, your podcast appears to be serious. 3. Start or Update Your Website If you do not already have a website and blog, we strongly recommend that you create a website and blog. Content on your website and blog is easily shared and appeals to a different audience than your podcast alone. This means that you can use your blog to promote your podcast and vice versa. Depending on the podcast provider you are using, you can easily host your podcast content on your website instead of using the native website provided with your podcast hosting. If you are not inclined to host
your podcast on your site, you can embed your podcast content on your site to keep everything centralized to maximize the impact of your website. John Abbas has a landing page on his website 'Mentor Nation Podcast' with everything listeners could ever want to know about the podcast: You'll want to include some common pages and elements on your website in addition to your blog. A descriptive intro page is one of the most important pages to add to your website, as it promotes the benefits of your brand, products, services, and podcasts, encouraging visitors to listen and subscribe. In fact, your About Page should not just be a laundry list of perks; instead, focus on your target audience and talk about the benefits, and how they will improve your audience's lives. 4. Do Not Forget SEO Both the titles and descriptions of your website and podcast can be modified for search. Optimizing your podcast episode titles and descriptions to include keywords that are most likely to be used by your target audience looking for information is one of the simplest ways to handle podcast SEO. Well, Podcast SEO is similar to YouTube SEO, and by applying these strategies to generate better YouTube video descriptions, you can learn how to create better podcast episode descriptions. 5. Use Y our Email List Email marketing is the most effective digital marketing channel with a 42000% return on investment. This means that for every $1 you spend on email marketing, you can earn $42. If you haven't already, you should absolutely start sending out email newsletters. Yes, your email newsletters are a great place to announce new podcast episodes, subscribe, and more. Take steps to build your email list and choose the best email marketing service for your company to get the most out of your email marketing campaigns.
6. Podcast Directories Must Be Considered Adding your podcast to podcast directories and aggregators is another quick and easy way to promote it. There are a number of podcast aggregators and directories to pick from such as Apple Podcasts, Google Play, Spotify, iHeartRadio, Stitcher, SoundCloud, TuneIn, Podbay, Podtail, and many more. You can register accounts on these platforms and upload your RSS feeds so that your new episodes are automatically published on all of them, allowing you to reach a larger audience. 7. Publish New Episodes at the Right Time In fact, just as it's critical to choose the optimal time to post on social media, it's critical to schedule the release of your podcast episodes. If you're just starting out, seek podcasts like yours so you can see when new episodes are released. That's a solid starting point. Once you have your own data on when people listen to your podcast episodes, you can start uploading closer to the time. 8. Scheduled Guests Your listeners will definitely want to hear from other professionals, no matter how flamboyant your personality. You can invite guests to your podcast if it makes sense for your show. Not only does this increase trust and social proof, but it also allows you access to a guest's audience if they share the episode. As your podcast grows in popularity, you'll be able to invite the big names to your podcast, give your audience access to their expertise and give your guests access to your audience. 9. Appear on Other Podcasts Creating a presence on other podcasts is another side to getting guests to your podcast. It gives you a chance to reach new audiences and build
engagements with other thought leaders, experts, and influencers that will increase your credibility. Don't just sit back and wait for others to approach you. Look for podcasts that have a similar audience to yours and pitch them a few of themes that you can discuss with their listeners. Include any reason you deserve to be invited as a guest in your pitch to demonstrate that you can add value to their audience. 10.
Community Growth
For your podcast to grow, community development is essential. In fact, building a community is a great way to not only promote your podcast, but finding other groups to join or you are currently a part of to promote your series, it's even more rewarding! List the communities you are already a part of, whether they're Facebook groups, Slack channels, or private groups and so on. Highlight people who can potentially target your podcast's target audience, and then promote your series in those communities. It's important to remember that no community wants to post anything that is overly selling. To avoid this, ask for their opinion or feedback on the series when sharing your podcast with the community. This allows you to expand your audience, receive valuable comments, and communicate with the community in a genuine way. However, you can find communities on Slack Groups, Facebook Groups, Newsletters, Meetups/Events, Reddit, Discord, and Clubhouse. 11.
Organize a Giveaway
Giveaways have the potential to spread like wildfire, making them an excellent way to promote your podcast. You can give away almost anything, but it's better if it has something to do with your business and
the products and services you provide. For example, if your podcast is about starting or growing a business, you can offer a free consultation. While it can be tempting to give holiday or Amazon gift cards, it's best to stick to gifts that are tailored to your business. The more general your contest, the more signups you will receive from people who are not interested in your products or services and are only interested in winning. 12.
Exploit Influencer Marketing and Collaborations
The process of leveraging influencers to promote your podcast to a new, relevant audience is known as influencer marketing. Reach out to an influencer who has an audience similar to your target audience. In fact, you can also seek collaborations and partnerships with other brands. While reaching out to podcasters covering similar topics may seem counterintuitive, keep in mind that podcasts can be consumed at any time—just because someone else is listening to a podcast doesn't mean they haven't listened to yours. Promo exchange, content collaboration, co-hosting episodes, montage episodes, and more are all options for collaborating with other podcasters. 13.
Reach Out to People & Brands You Mention
If you mention someone on your podcast, contact them and notify them. Send them a link to share on social media so they can quickly share the episode with their followers. It is a simple technique to get your name mentioned by well-known people and companies in your industry or sector. 14.
Promoting your podcast on Social Media
Sharing your podcast episodes on social media is a great way to spark more people's interest in your show. However, you can't just show up, give a link to your most recent episode, and then go. After all, social media
is just that: social. This means that you must actively participate on the platforms where your target audience converges. Yes, you can post a link to your most recent episodes, but you should also interact with your followers and share other useful information. Audiograms are one of the most popular ways for business podcasts to increase interest in podcast episodes and tease new content. Audiograms are short films that are far more engaging than text-based podcast clips. You'll want to tailor your posts to every social media network as well. The audiograms we just discussed work well on Instagram and Facebook, but they're definitely not as interesting on Twitter. 15.
Pay Attention to Paid Mentions and Ads
The podcast marketing strategies we've discussed so far are excellent ways to drive organic attention to your podcast. Yes, this may take a long time but if you want to quickly increase the popularity of your podcast, you might want to check out paid ads. Running ads is a great way to drive rapid growth while your organic efforts are taking hold. When it comes to running paid advertisements, there are a plethora of possibilities. Depending on your target demographic, you may choose to run Facebook, Google, and LinkedIn ads, or focus on alternative options such as podcast apps like Mentor Nation Podcast, Listen Notes, and others.
Wrapping Up There you have it! Now you know how to most effectively promote your new podcast. You can rest assured that this is an ongoing effort. Indeed, promoting your business podcast isn't a campaign; it's something you should be doing consistently. However, the consequences of a podcast's popularity are enormous! Growing your business podcast necessitates a combination of innovation and the use of tried-and-true strategies from professional creators. It's always vital to consistently produce high-quality episodes and be authentic to your interests. Once you choose your business podcast topic that you're passionate about, then yes, these tips can help fuel your marketing strategy further! Hence, business podcast marketing is meant to be fun and experimental, so get creative as you grow your audience and don’t be afraid to test out new ideas. If you’re looking for expert help creating and growing your business podcast, contact Mentor Nation Podcast or download the Mentr App now! Business Details:Business Name - Mentor Nation Podcast Email Address - mentornationpodcast1@gmail.com Website Address - https://mentornationpodcast.com/