Brunch Foodie Toolkit by Sysco

MARCH 2021

Brunch T O O L K I T

Featuring BRUNCH HOLIDAYS TAKE-HOME ACTION STATIONS BLOODY MARY BAR KIT

THE

ART OF BRUNCH With Spring on the horizon and warmer temperatures arriving, diners will be ready to dine out again. Whatever the occasion is, diners love celebrating with a fresh meal. Brunch is a great start for celebrating some upcoming Spring holidays – Easter Sunday, Mother’s Day, Graduations, Father’s Day and more. The art of brunching typically involves buffets and may include various stations. How can we help bring this experience home to your customers?

*According to MarketingCharts and Statista.

BRUNCH TOOLKIT

Peek

SNEAK

A BETTER BRUNCH

Planning your menu and game plan

FAVORITE BRUNCH HOLIDAYS

Don’t forget all the brunch holidays

FUN BRUNCH IDEAS AND ACTION STATIONS Delight your customers with unique offerings

BRUNCH GIVES COMFORT

Classic reimagined comfort meal recipes

BERRY ME IN CHOCOLATE BLOODY MARY BAR KIT

Make your own signature bloody mary

CUSTOMER TESTIMONIAL

Featuring Southern Grill

BLOODY MARY RECIPES

Monin recipes to jazz your bloody mary options

SEA-CUTERIE

A fun twist on a charcuterie board

EUROPEAN IMPORTS

Chocolate Tulip Cups

BAKER’S SOURCE

Bakery products that complement every meal

SWEET ON BRUNCH

Sweet Modelez recipes

CUTTING EDGE SOLUTIONS

Check out our new items!

PROFITABLE IDEAS

Menus and marketing strategies for brunch

TAKE-OUT AND DELIVERY

How to best package take-out and delivery

SUPPLIES ON THE FLY MARKETING KITS

Marketing pieces for every occasion

SYSCO SOLUTION PARTNERS

BRUNCH TOOLKIT

Brunch

A BET TER

Start by planning your menu and the time frame for brunch. Weekend brunch service typically starts at 11am and ends around 3pm. Your menu can offer both breakfast and lunch options. Consider small plates, which allows your diners to order more and increase check value.

Serve up an array of creative juices and mocktails for diners who are looking to add a bit of exciting flair to their brunch menu. Pick fizzy and fun spritzers and mocktails that feature ready-to-mix beverages, like fruit and vegetable concentrate. This will satisfy their cravings for lighter beverages. To help increase profits, you can also suggest an added shot of their favorite liquor. Streamline your service by offering a la carte and prix fixe menus to keep things simple for your staff. Keep your kitchen staff focused and inventory efficient by offering a refined menu. High-value ingredients, especially at the center of the plate, will increase profitability by offering quality and value. Seafood is a versatile protein that is a favorite on any menu. Peeled and deveined shrimp and pre-baked calamari can save you valuable labor and yield high profits during peak serving times. Additionally, using alternative cost- effective cuts of red meat and pork can be incorporated to any menu and used to create an elegant plate. For inspiration on how to maximize value cuts of meats on your menu, try adding them to ethnic recipes, which can stand out on your menu and be highly profitable.

MENU TIP Compound butter – butter creamed with

other ingredients such as herbs, fruit, spices, garlic, wine or shallots – is a vehicle for big flavors. Add to steaks or seafood to enhance a dish and make it more luxurious and increase diner-perceived value.

BRUNCH TOOLKIT

FAVORITE BRUNCH

holidays

Take a look at last year by pulling your data and setting a plan from the insights learned during these holidays. Review your business as a whole – staffing levels, ordering guides, menu offerings, hours of operation, take-out packaging and more. Make the necessary tweaks to accommodate the shift in business. Now is the perfect time to prospect new opportunities to increase sales.

EASTER Commonly found on breakfast and lunch menus throughout the year, ham shines as the main holiday entrée in most Easter feasts. When deciding what kind of ham you'll be serving this Easter, consider the application and customer expectations. This year since most buffets, banquet and carving stations are suspended, create a family-style brunch to-go including a ham with carving instructions. Also, include a choice of sides and desserts to round out your family meal.

MOTHER’S DAY As the biggest day of the year for the foodservice industry, the heat is on to prepare top-quality dishes and impeccable service for diners. Adjusting your normal menu and service can leave lasting impressions on guests and make every mom feel special on their big day. Go above and beyond to make moms feel special by offering a single rose, free dessert, cheese platter, or even a cocktail, mocktail, or spritzer. Say thank you to each mom that dines at your restaurant or leave a special note with coupons for future visits in your take-out packaging.

In 2020 consumer spending at restaurants soared 103% on Mother’s Day Sunday and 63% on Saturday, compared to average daily revenue throughout the corona virus crisis, according to an analysis of transaction data at 48,000 local restaurants by software and data firm Womply.

BRUNCH TOOLKIT

Fun

BRUNCH

IDEAS

BUILD THE DONUT OF YOUR DREAMS Start by offering a selection of donuts as a base. Mix and match modern and traditional filling options for a gourmet twist. Finish off the donut with a flavorful frosting, glaze or icing. Create a unique and memorable experience for your guests by allowing them to use their imagination and experiment with the best ingredients.

FILLING AND TOPPING IDEAS

• Cannoli filling • Pie fillings: apple, blueberry, cherry • Marshmallow crème topping • Creamy peanut butter • Grape jelly

BREAKFAST BOWLS A contemporary approach to cater to the popularity of health-conscious consumers: including vegetarians, vegans and for those who are living a gluten-free life-style. Breakfast bowls are the perfect template for experimentation, offering endless combinations of new flavors, including regional, global and seasonal ingredients.

BACON Place a twist on traditional bacon and take it to another level by offering bacon flights. Include eye-catching varieties with exceptional flavors and infused bacon options. Have fun creating your own signature bacon flavor.

BRUNCH TOOLKIT

Action Stations TAKE HOME

Take the decision-making out of customization for your guests with a “build-your-own” visual presentation board. Get hands-on and add value by providing guests with an interactive virtual experience, featuring a chef to watch and follow along with, while creating the perfect presentation at home.

ANYTHING WAFFLED

PANCAKE BAR

Elevate your waffle by whipping up some fresh ideas. Create a take-home experience by including various types of waffles • Waffle Fondue – Use chocolate base fondue paired with waffles and fresh fruit for an interactive action station. • Fruitful Flavors – Brighten up your waffle presentation with fresh fruit like berries, bananas, apples and kiwi. • Flavored Waffles – Try combining chocolate or red velvet cake mix with your waffle mix to create a new and exciting dessert waffle flavor. • Chicken and Waffles Twist – Pair your waffles with fried chicken and add your favorite sauces for a fun dipping experience.

So many topping choices! Create your take-home pancake bar with assorted fresh and fun berries, fruits, and decadent toppings. Think bananas, peaches, pineapple, mango, kiwi, pomegranate seeds chocolate chips, mini marshmallows, marshmallow fluff, assorted nuts, cinnamon sugar and peanut butter.

BAGEL BONANZA

BISCUITS GALORE Create a variety of fun biscuit combinations: sweet, savory, or spicy. Match them with tasty spreads or create signature biscuit sandwiches.

BRUNCH BITES

Endless bagel flavors can be paired with fresh spreads, allowing your customers to enjoy a variety of blended tastes.

EGG-STRAVAGANZA Eggs provide the comfort customers want, but have the versatility to be customized. Offer a variety of unique and flavorful ingredients and sauces.

Bite-sized hearty flavors for all to taste. Many styles and varieties offering endless options. Sell by the dozen or half-dozen! Here are some ideas to get you started… • Sausage, Egg and Cheese Hash Brown Cups • Ham, Egg and Cheese Puff Pastry Cups • Bite-Size Granola Cups • Mini Cheese Breakfast Pizzas

BRUNCH TOOLKIT

BRUNCH gives comfort Brunch family-style meals provide comfort to families and are the most cost-effective and efficient way to execute an off-premise dining program. Some operators have found success by creating a separate, limited takeout menu that offers a few select brunch packages. This has the added benefit of a meal that is quickly and easily assembled; providing operators with an efficient means of fulfilling consumer needs and driving revenue.

Spend some time researching popular local comfort foods on your menu and make sure they stand out as winners. Comfort foods are called that for a reason; they are enjoyable to consume and provide relaxation to diners.

BRUNCH TOOLKIT

Bacon, Egg, and Cheddar Empanada 4 slices Sysco Classic thick-cut bacon, diced 6 Wholesome Farms Classic eggs 2 Tbsp. Wholesome Farms Classic butter 3 oz. Casa Solana Classic shredded cheddar cheese 4 green onions, thinly sliced 2 Pillsbury dough pot pie 6.7-inch crusts, thawed Salt and freshly ground black pepper, to taste

DIRECTIONS

Red Velvet Pancakes with maple cream cheese syrup

Prep Time: 40 Minutes Cook Time: 10 Minutes Servings: 1 Gallon of Batter

8 oz cream cheese, softened 2 cups maple syrup ½ cup unsalted butter, softened 2½ lbs Baker’s® Source pancake mix 3 cups buttermilk 2½ cups water ¼ cup unsweetened cocoa powder 2 Tbsp. red food coloring

DIRECTIONS 1. In blender, blend cream cheese, maple syrup and butter until smooth. Makes about 3½ cups. 2. In large bowl, prepare pancake batter with pancake mix, buttermilk and water as label directs; whisk in cocoa powder and food coloring until combined. 3. To serve, preheat griddle to 325°, spray flat top and 3½ to 4 inch heart-shaped heat-proof cookie cutter(s) with pan spray. Place cutter(s) on griddle and ladle batter into cutter(s). Cook until air bubbles have developed; flip and cook 2 minutes. Serve pancakes topped with Maple Cream Cheese Syrup.

1. Preheat oven to 425 degrees. 2. In a skillet over medium heat, cook the bacon, stirring occasionally, until well browned and crispy, 10 to 12 minutes. 3. While the bacon is cooking, whisk the eggs in a medium bowl with salt and pepper. 4. Once bacon is cooked, remove from the skillet with a slotted spoon and drain on a paper towel. 5. Melt the butter in a medium saucepan over medium heat; once the foaming subsides, pour the eggs into the skillet. Cook the eggs, stirring constantly, until they begin to set but are still loose. 6. Turn off the heat. Fold in the cheddar cheese, green onions and crumbled cooked bacon. 7. Spoon about 3 tablespoons of the filling into the center of each thawed pot pie crust. 8. Fold the pie dough in half to form a half-moon and gently seal the edges with your fingers. Then twist and fold the edges of the empanadas with your fingers. 9. Cook in oven until golden-brown, for 12 to 15 minutes.

BRUNCH TOOLKIT

Smoked Salmon & Poached Egg Breakfast Sandwich

Braised Short Rib Eggs Benedict with Cheesy Grits

Shakshuka Breakfast Pizza

Cheesy Grits with Pulled Pork & Spring Vegetables

Click the image for full recipes on SyscoFoodie.com!

Cornetto Breakfast Sandwich with Iced Horchata Latte

BRUNCH TOOLKIT

Berry me in chocolate AVAILABLE 05/02 - 05/08 RETAIL READY 2 LBS STRAWBERRIES 8 OZ OF CHOCOLATE INSTRUCTIONS – THREE EASY STEPS!

FRESH STRAWBERRIES WITH CHOCOLATE DIP & DAZZLE 7162298 PACKER

BRUNCH TOOLKIT

Bloody Mary BAR KIT

FUN THEMES SEAFOOD Crab Legs, Pickled Shrimp, Charred Octopus, Lemon, Lime, Fried Soft Shell Crab

BLT Grilled Cheese Quarters, Fried Pork Belly Slices, Fried Avocado Slices, Celery (stick skewers in celery to hang all ingredients), Pickled Sweet Peppers

CHICKEN & WAFFLE ½ Waffle Biscuit Chicken and Waffles with Honey, Pickled Vegetables, Pickled Fruits (Peaches, Watermelon Rind)

Make your own signature Bloody Mary by adding one of your signature dishes in a small bite-size and skewered portion. Create a fun interaction and virtual experience with build-your-own Bloody Mary.

SOUTHERN BELLE Deviled Eggs, Bacon, Imperial Pimento Cheese Bites, Jalapeño, Cayenne Pepper, Lemon Wedges, Pickle Brine

ITALIAN-STYLE Basil Leaf, Lemon Wedges, Stuffed Olives, Mozzarella Balls, Thinly Sliced Prosciutto, Hard Salami (cubed), Celery, Sprigs Fresh Parsley

BBQ Dash of BBQ Sauce, Low-and-Slow Smoke Rib Jalapeño, Celery, Olives, Limes, Pickled Veggies, Use the Rib Rub to Rim the Glass

SOUTHWESTERN Celery, Bacon, Prosciutto,

Bloody Mary Mix, Tomato Juice, Clamato Juice, Pepper Sauce, Limes or Lemons, Worcestershire Sauce, Horseradish, Celery Stalks, Ice

EXTRA GARNISHES

Manchego, Chorizo-Stuffed Olives, Pickled Cactus, Shrimp Escabeche and Blue Corn Waffles

CLICK HERE TO VIEW OUR SELECTION OF BLOODY MARY MIXES ON SYSCO SHOP

BASIC INGREDIENTS

BRUNCH TOOLKIT

Dill Spears, Pickled Asparagus, Pickled Okra, Jalapeños, Chilled Shrimp, Cheese Cubes, Pepperoncini, Seasoned Salt, Stuffed Olives (many varieties), Bacon, Pepperoni, Cherry Tomatoes, Onion Rings, and more!

BRUNCH TOOLKIT

Southern Belle B L O O D Y

M A R Y

MOCKTAIL

The flavor profile and size of mouthwatering Sysco Imperial Pimento Cheese Bites bring excitement to a variety of applications, like this Southern Belle Bloody Mary Mocktail. Use them across your menu to add premium ﬂair and crave-ability to signature items.

Click here for the full recipe on SyscoFoodie.com!

Michelada DRINK

1 lime

4 oz. tomato cocktail 1 drop of Worcestershire sauce 2 drops of habanero pepper sauce 1 12-oz. bottle of beer Strips of bacon Ice 1 slice of lime SPICY SALT MIX 4 tbsp. salt 2 tsp. chili powder lime juice

DIRECTIONS

DRINK 1. In a cocktail glass with ice, mix the lemon juice, tomato cocktail, Worcestershire sauce, and habanero pepper sauce. Shake well to cool. 2. Serve in a tall glass with ice and a rim dusted with salt and fill it up with beer. 3. Garnish with the slice of lime and bacon strips. SPICY SALT MIX FOR DUSTING THE RIM OF THE GLASS (OPTIONAL) 1. Combine the kosher salt and the chili powder on a small plate. 2. Pour the lemon juice on another small plate. 3. Dip the rim of a glass in the lemon juice and then carefully place the rim on the plate with the spicy salt mix.

BRUNCH TOOLKIT

CUSTOMER TESTIMONIAL

Located in Knoxville’s historic Old City, the Southern Grit Kitchen & Bar brings southern and low country inspired cuisine to the area. Inspired by his family’s recipes, B.G. Dehart the owner of Southern Grit, designed a menu with comfort food and coastal flare. THESOUTHERNGRIT.COM

We spoke a few minutes with B.G. about his brunch menu: QUESTION: How did you create your brunch menu? B.G.: We opened Southern Grit in November 2019 and did not originally introduce brunch until about mid-January. Knoxville is a strong brunch area and we started off keeping the menu simple. Our menu is based on southern comfort foods; we introduced a few items at a time and played around with different ingredients. QUESTION: What are your top items on your brunch menu? B.G.: Our biscuits have been our top sellers. The top three are Everett, “Big Dan”, and Penny McGill. We have been very creative with flavors and toppings.

B.G.’s Sysco Sales Consultant, Thad Harshbarger, shared with us that Sysco had done a business review, helped with costing out the menu, designed and printed menus along with helping get new items to keep the menu up to date with the changes through Covid.

The Everett biscuit is fried chicken, layered with bacon, pimento cheese and pepper jelly

The “Big Dan” is fried chicken layered with bacon, cheese and sausage gravy The Penny McGill is an open-faced biscuit, hash brown casserole, 2 over easy eggs and sausage gravy QUESTION: Do you have any top beverage items for brunch? B.G.: We introduced $12 Mimosa Bottles (choice of juice: orange, pineapple, grapefruit, cranberry) which boosted our brunch business. We had been completely closed down from mid-March to midMay; we opened up in May for curbside only. We had lines waiting around the corner. QUESTION: What tips can you give us on starting a brunch menu? B.G.: Concentrate on three main things: quality product, good customer service and affordable prices. This not just for brunch, but for all the business.

Thank you Southern Grit FOR SHARING YOUR STORY WITH US

BRUNCH TOOLKIT

BLOODY MARY recipes Oak Barrel Bloody Mary INGREDIENTS 1½ oz. Vodka 1 oz. Fresh Lime Juice 5 oz. Bloody Mary Mix 1 pump Monin® Oak Barrel Concentrated Flavor 1 pump Monin® Jalapeño Concentrated Flavor

GARNISHES Carrot, Celery, Olive, Pickled Veggies, Tomato

PREPARATION

Roll to Mix

1. Fill serving glass full of ice. 2. Pour ingredients into serving glass in order listed. 3. Pour mixture into mixing tin and back into serving glass to mix. 4. Add garnish and serve.

GLASSWARE 16 oz. Pint

Jalapeño Bloody Mary

GARNISHES

Celery, Cucumber, Jalapeño Pepper, Lime Wedge

PREPARATION

Roll to Mix

1. Fill serving glass full of ice. 2. Pour ingredients into serving glass in order listed. 3. Pour mixture into mixing tin and back into serving glass to mix. 4. Add garnish and serve.

INGREDIENTS 2 oz. Vodka 4 oz. Bloody Mary Mix 2 pumps Monin® Jalapeño Concentrated Flavor

GLASSWARE 16 oz. Pint

Boosted Bloody Mary INGREDIENTS 1½ oz. Vodka ½ oz. Monin® Immunity Boost ½ oz. Fresh Lime Juice 5 oz. Bloody Mary Mix

GARNISHES

Rosemary Sprig, Lime Wedge

PREPARATION

Roll to Mix

1. Fill serving glass full of ice. 2. Pour ingredients into serving glass in order listed. 3. Pour mixture into mixing tin and back into serving glass to mix. 4. Add garnish and serve.

GLASSWARE 16 oz. Pint

BRUNCH TOOLKIT

LIGHT & SPARKLING recipes

Mango Grapefruit Mimosa INGREDIENTS

PREPARATION

½ oz. Monin® Mango Syrup 1 oz. Orange Juice 1 oz. Ruby Red Grapefruit Juice 4 oz. Sparkling Wine

GARNISHES Grapefruit, Mango Spear

Stir/Up

1. Pour ingredients into serving glass in order listed. 2. Stir gently to mix. 3. Add garnish and serve. Glassware: 8 oz Champagne

Boosted Aperol Spritz

INGREDIENTS ½ oz. Monin® Immunity Boost 1 oz. Aperol Aperitif 3 oz. Prosecco White Wine 2 oz. Club Soda

GARNISHES Lemon Wheel, Orange Slice

PREPARATION

Roll to Mix

Strawberry Mimosa INGREDIENTS ½ oz. Monin® Strawberry Puree 2 oz. Fresh Orange Juice 5 oz. Prosecco White Wine

GARNISHES Orange, Strawberry Slices

1. Fill serving glass full of ice. 2. Pour ingredients into serving glass in order listed. 3. Pour mixture into mixing tin and back into serving glass to mix. 4. Add garnish and serve.

GLASSWARE 16 oz. Wine Glass

1. Fill serving glass full of ice. 2. Pour ingredients into serving glass in order listed. 3. Pour mixture into mixing tin and back into serving glass to mix. 4. Add garnish and serve.

GLASSWARE 16 oz. Wine Glass

Rambling RosÉ INGREDIENTS

PREPARATION

Stir/Up

6 oz. Sparkling Rosé Wine 1 oz. Monin® Rose Syrup 1 oz. Fresh Orange Juice

Blueberry Bellini INGREDIENTS 1 oz. Monin® Blueberry Purée 7 oz. Top with Prosecco

GARNISHES Lemon Twist, Mint Sprig

PREPARATION

Stir/Up

1. Pour ingredients into serving glass in order listed. 2. Stir gently to mix. 3. Add garnish and serve.

GLASSWARE 8 oz Champagne

BRUNCH TOOLKIT

GARNISHES Crushed Rose Petals, Mint

PREPARATION

Roll to Mix

1. Fill serving glass full of ice. 2. Pour ingredients into serving glass in order listed. 3. Pour mixture into mixing tin and back into serving glass to mix. 4. Add garnish and serve. Glassware: 16 oz. Wine Glass

Sea-cuterie A fun twist on a charcuterie board, make it a “SEA-cuterie” using seafood instead of the traditional meats.

Use the charcuterie board as an inspiration to mix and match different smoked or cured seafood items into one memorable plate that can be shared at home. Include accoutrements that compliment your main offerings: pickled vegetables, creamy dips, mustards, hot or smokey sauces, crackers, toasts, crispy breads and capers.

COLD SMOKED SALMON ATL SMK SLI FIL USA 3352820 PORTCLS • 2/2-4 LB AVG SALMON ATL FIL CHL SMK PASTRMI 3352952 PORTCLS • 2/2.5 LB AVG SALMON ATL FIL SLI SMK 3352796 PORTIMP • 2/2.5 LB AVG

Consider adding smoked oysters, green lipped mussels and cooked tail on shrimp as alternative options to broaden the "sea"

BRUNCH TOOLKIT

COLD SMOKED WILD SOCKEYE TAPAS 7151183 ECHO FALLS • 12/4 OZ WILD SOCKEYE SALMON MEDITERRANEAN TAPAS 7151300 ECHO FALLS • 12/4 OZ HONEY BOURBON SALAMI WHIPS 3.5OZ 7145690 BLACK KASSEL • 16/3.5 OZ HATCH CHILI PEPPER SALAMI WHIPS 3.5OZ 7145770 BLACK KASSEL • 16/3.5 OZ PURE KOSHER BABY DILL PICKLES 7129600 BUBBIES • 6/16 OZ PICKLED ASPARAGUS 5116724 TILLEN FARMS • 6/12 OZ SPICY PICKLED ASPARAGUS 6900219 TILLEN FARMS • 6/12 OZ CRUNCHY CARROTS 6563181 TILLEN FARMS • 6/12 OZ HOT & SPICY BEANS 6563080 TILLEN FARMS • 6/12Z

BRUNCH TOOLKIT

Chocolate

Tulip Cups Marbled Tulip Cups have a fine thickness and a rich chocolate flavor. Each cup has a unique look due to the innovative production process. They can be filled with creams, mousses or ganaches for a rich chocolate experience.

MARBLED CHOCOLATE PETIT FOUR TULIP CUP 6414066 MONA LISA • 1/152 CT MARBLED PASTEL CHOCOLATE PETIT FOUR TULIP CUP 5971771 MONA LISA • 1/152 CT

MARBLED CHOCOLATE TULIP CUPS 2167405 MONA LISA • 1/36 CT PASTEL CHOCOLATE TULIP CUP 8115457 MONA LISA • 1/36 CT

BRUNCH TOOLKIT

MINI CHOCOLATE COFFEE CUPS 7518420 MONA LISA • 1/45 CT

Bakery products can complement

or be the main feature of every meal. Danishes, donuts, cinnamon rolls, and croissants are the top breakfast bakery items offered at restaurants. Baker’s Source delivers solutions that save time and effort while enabling bakers of any background to excel at delighting their customers. CLICK HERE TO CHECK OUT SOME OF OUR BRUNCH BEST SELLERS

BRUNCH TOOLKIT

Brunch sweet on

FRUIT-FILLED EMPANADAS

MADE WITH NILLA WAFERS

CLICK HERE TO VIEW THIS RECIPE

CHOCOLATE COOKIE LIEGE WAFFLE

LAYERED WITH OREO BASE CAKE

CLICK HERE TO VIEW THIS RECIPE

OVERNIGHT OATS

MADE WITH NUTTER BUTTER COOKIES

CLICK HERE TO VIEW THIS RECIPE

BRUNCH TOOLKIT

Whether you are preparing comforting classic dishes or award-winning creations, Sysco is with you every step of the way. We proudly provide our customers with Cutting Edge Solutions to help you run your kitchen with confidence and succeed in this constantly evolving industry. Our Cutting Edge Solutions are sourced from leading up-and-coming suppliers at the forefront of innovation. From better-for-you ingredients to labor-saving products, Cutting Edge Solutions can help you update your menu and delight guests with exciting flavors and items. To give you an edge over your competition, these Cutting Edge Solutions present new profit opportunities for your business.

BETTER FOR YOU OFFERINGS LABOR SAVING OPTIONS VERSATILE INGREDIENTS PROFITABLE SOLUTIONS ON TREND FLAVORS

CLICK HERE TO VIEW OUR CUTTING EDGE SOLUTIONS ITEMS

BRUNCH TOOLKIT

PROFITABLE IDEAS MENUS & MARKETING Sysco Marketing Services has you covered for all your brunch marketing needs. Now that you have thought through your brunch strategy, it’s time to spread the word about the safety/comfort measures, and brunch menu you have put in place. Sysco Marketing Services has you covered with all our marketing tips, tricks and our services aimed to take the work off you, so you can concentrate on what you do best!

First and foremost, include those items that have higher profit margins, require shorter prep times, and transport easily while maintaining their quality. Review the 4Ps of menu engineering to help you strategize your menu and boost your profitability! Make ordering easy and mobile device friendly, encouraging them to return again and again.

SPREAD THE WORD

Frequent communication and marketing via all your social media channels is essential to reach your existing customers and capture new ones. To get the word out, post photos of your new Valentine’s Day items, including options for fruits and snacks and your Grab and Go menu items on all your social media channels.

Sysco Marketing Services is here to help you succeed! Contact us at 1-800-380-6348 or info@syscomarketingservices.com 24

SIGNAGE

Have visible signage at all times. Consider patio easels, sidewalk signs, and banners. Sysco can help you create these. We believe “the bigger the better” for your signage so it can be spotted by those walking or driving by.

BRUNCH TOOLKIT

HOW TO BEST PACKAGE YOUR TAKE-OUT AND DELIVERY

How can we help ensure your food arrives at its destination in the same condition as it leaves your restaurant?

How to best package your take-out and delivery: HOT / COLD

Separate hot and cold items. Use different compartments or delivery bags based on product temperature. This showcases your thoughtfulness and integrity of your menu items. Good packaging will help control temperature and ensure customer satisfaction.

PLACEMENT

Test your takeout packaging, place your top-selling items and beverage in your current packaging. Close the takeout bags and boxes as if it was ready for pick-up. Set it on the counter and let it sit for at least 20 minutes. Open it up and make a judgment call on the quality. Is it fresh? Do you see room for improvement? Consider making adjustments to your packaging or menu item. Be sure to use perforated sections on the packaging for ventilation to allow steam and moisture to escape. If you do not have this type of packaging, cut holes and retest. If it improves your quality, consider purchasing ventilated packaging. Ventilation is important for crispy items like fries and chicken tenders.

PACKAGING

With the increase in take-out and delivery, many consumers prefer eco-friendly packaging. They will value your sensitivity to the environment and will create repeat business.

DRINKS/COCKTAILS

Make sure lids stay securely in place. Choose a lid that will not leak during transit.

TAMPER-EVIDENT

Ensure your customers’ safety and peace of mind by utilizing tamper-evident products. Leads to a greater trust in your restaurant, especially if they are a first-time diner.

BRUNCH TOOLKIT

Must-Have

Supplies

Piping Bags

Piping Tip Sets

Hand Mixers

Taco Holders

CLICK HERE TO VISIT SUPPLIES ON THE FLY

BRUNCH TOOLKIT

Sample Marketing Kit

Choose the marketing pieces that help you best communicate your message. 8.5x11 Menu Social Media Post

Carry-out & delivery menu tips… Item recommendations:

at MAIN STREET CAFE

Item Name

Brunch Menu

Description description description. 0.00

Item Name

Description description description. 0.00

Item Name

Description description description. 0.00 Description description description. 0.00 Description description description. 0.00 Description description description. 0.00 Description description description. 0.00

Description description description. 0.00

Make your mom feel special this year with our Mother’s Day Brunch.

Available for dine-in with reservations or takeout to enjoy in the comfort of your home.

Call 800-380-6348 or visit website.com to make your reservation or place your order.

Description description description. 0.00 Description description description. 0.00

11x17 Poster

Description description description. 0.00 Description description description. 0.00

• Minimize your menu options. • Feature low labor and high profit items. • Select those that are easily packaged and travel well. • Limit your options to 20-30 items.

Additional Suggestions: 4x6 Card

Make your mom feel special this year with our Mother’s Day Brunch. Available for dine-in with reservations or in the comfort of your home.

ASK US ABOUT OUR TAKEOUT AND DELIVERY OPTIONS!

Make your mom feel special this year with our Mother’s Day Brunch. Available for dine-in with reservations or in the comfort of your home.

Our professionally trained staff is working tirelessly to ensure your safety and wellbeing is top priority, as well as ensuring you’re enjoying your favorite food at home!

3.5x2 Card THANK YOU!

To thank you for your business, we’re offering 20% off your future orders though the end of April!

ASK US ABOUT OUR TAKEOUT AND DELIVERY OPTIONS!

• Offer family-size meal options, as well as individual portions. • Pre-payment over the phone or on-line. • Include any delivery or service fees and extra costs for disposable containers in the menu price. • Carry-out: Designate pickup station inside front door or curbside pickup. • Delivery: Leave items on front porch with text that delivery has arrived.

Our professionally trained staff is working tirelessly to ensure your safety and well-being is top priority, as well as ensuring you’re enjoying your favorite food at home!

BRUNCH TOOLKIT

Sysco Solutions Partners The Sysco Solutions Partnerships program features best-in-class companies to make sure you have the right tools to optimize your business and increase traffic. Our holistic collection of offerings encompasses specialized services, technology, tools, and personalized consultations designed to make you more efficient, increase your profits, and make it easier for you to manage your operations.

MOBILE MARKETING & ADVERTISING

PAYROLL AND HR SOLUTIONS

CMSTEXT helps restaurants put their advertising and marketing messages right into the palms of customers’ hands! Our platform allows you to create a database of your restaurant’s customers so promotions can easily be sent to their mobile phones.

Ø Sysco customers receive 20% OFF! Visit www.adp.com/sysco for more information.

Ø Visit www.CMSText.com, Sysco customers receive the Unlimited Texting package for $69 per month ($139 value), with a special pricing of $39 per month for the first 6 months of the Unlimited Texting package. The one-time setup fee of $149 is also waived.

ADP provides payroll and human resources, including restaurant specific reports.

RESTAURANT MANAGEMENT • SCHEDULING INVENTORY TEAM COMMUNICATION CHEDDRSUITE is a cloud-based, SAAS business management software for restaurants that serves as a one-stop platform to streamline all of your restaurant management needs like scheduling, communication, inventory, documentation, and more. Ø Visit www.cheddrsuite.com/form/sysco to start your FREE 14 day trial. To speak to a representative, call 855-805-0722!

DIGITAL MARKETING

CONSTANT CONTACT is a leader in online marketing with a mission to provide people with a smarter way to market a small business. Our platform has all the right tools, all in one place—with email, social, and search marketing tools to help you find new customers and keep them coming back. Paired with award-winning marketing advisors who know marketing across industries inside and out—and provide practical advice at every step of the way— we offer the right approach to online marketing to achieve the results you want. Ø To learn more or get started, visit us online at https://go.constantcontact.com/sysco. Sysco customers receive 20% off Constant Contact email marketing services.

BRUNCH TOOLKIT

COOKING OIL REMOVAL

GIFT CARD SOLUTIONS

DAR PRO A green solution for used cooking oil removal, recycling, and grease trap services. Pays customer for used oil based on volume collected and current commodity value.

GIFTFLY is an all-in-one Digital & Physical Gift Card Solution for all merchants. Sell digital gift and physical cards from your Store, Website, Facebook page, Clover device, and more!

Ø Sysco customers receive Service Guarantee and volume based rebates based on market conditions. To learn more, visit www.darpro-solutions.com

Ø GiftFly is currently FREE for Sysco merchants until the crisis is past which is TBD. After that pricing is set at 3.99% per transaction - a savings of 30%. To learn more, check out www.giftfly.com.

EQUIPMENT RENTAL GEODESIC DOME SOLUTIONS

DOMEGUYS offers a wide variety of elegant and intelligent geodesic domes to meet your needs. Ready to use for eco shelters, sustainable development, living, studios, disaster relief, trade shows, event venues, musical festival domes, seminars and VIP accommodations, our domes are the exceptionally versatile. Spacious and stunning, geodesic canopies offer an experience that fills people with creativity and inspiration.

HERC RENTALS INC. is a premier, full-service equipment rental firm ― providing our customers the equipment, services and solutions they need to achieve optimal performance safely, efficiently and effectively. Ø Sysco customers receive special pricing! Visit www.hercrentals.com for more information or call 1-888-777-2700.

Ø Sysco customers receive 10% OFF! Visit www.domeguys.com for more information.

DIGITAL LOYALTY PROGRAM

TEAM TRAINING • E-LEARNING

FOODSERVICE TRAINING PORTAL is a leader in the field of e-Learning and hospitality talent training solutions. Our company provides online education tools and assists clients in effectively achieving your training goals. Ø Learn more about our training solutions at www.foodservicetrainingportal.com/syscoicare. All Sysco customers are eligible for a 15% discount on Foodservice Training Portal products and services.

LOYALZOO offers independent retailers a digital loyalty program to replace traditional loyalty cards (paper and plastic). It gives businesses the tools currently only available to the big brands, such as customer analytics, blast marketing messages and segmented promotions based on consumers buying behaviours. That’s how Loyalzoo’s Digital Loyalty product was born - helping local businesses to gain repeat clientele with an exciting rewards program and re-marketing to their loyal customers. Ø Sysco customers receive 15% off plans with coupon code “Sysco15”! Visit www.loyalzoo.com

EMAIL MARKETING • SOCIAL MEDIA MANAGEMENT

FRANCHISE CONSULTING SERVICES

THE IFRANCHISE GROUP is a franchise consulting and development firm that assists business and restaurant owners with determining if franchising is the best expansion method for their business. iFranchise Group is a leader in strategic planning, operations documentation, franchisee training, franchise marketing and sales, and executive recruiting for franchisors.

MOVING TARGETS is a direct marketing agency specializing in direct mail, location-based mobile advertising, email, social media, and web design. Our purpose is to help businesses of all sizes connect with their customers across several different platforms. We work with you on a one-on-one basis, providing you with your own personal team of marketers to execute branded marketing campaigns.

Ø Sysco Referred Customers receive a 5% discount off rack pricing and hourly billing rates. Visit https://www.ifranchisegroup.com for more information.

Ø Get a free, no-commitment consultation today by visiting https://movingtargets.com. Sysco customers receive $100 off any new campaign.

BRUNCH TOOLKIT

CARBON DIOXIDE PROVIDER

NUCO2 is the only national provider of beverage grade carbon dioxide certified using ISBT guidelines and draught beer grade nitrogen gas solutions to the restaurant and hospitality industry. Our expansive customer base includes national chain and local restaurants, convenience stores, theme parks, and sports and entertainment venues. Ø To learn more or get started, visit www.nuco2.com.

WEBSITE CREATION • ONLINE ORDERING

POPMENU gives restaurants the power of digital hospitality through an all-in-one marketing tool for attracting and engaging guests. We believe that independent restaurant owners deserve to control your online presence, not to be controlled by it. Through our patent-pending, cloud-based, interactive platform, we’re building a next-level consumer experience for thousands of restaurants across the US and changing the way you see the restaurant menu. Ø Popmenu provides a minimum 25% discount to shared Sysco customers. They also waive all build, design, and maintenance fees, for both the full website and its Online Ordering platform. To learn more, head to get.popmenu.com/sysco today!

WEBSITE CREATION • ONLINE ORDERING SOCIAL MEDIA MANAGEMENT

ALL SEASON DINING SOLUTIONS

ORDEREZE is a restaurant-specific online marketing/online presence solution where everything from your website and your social media, to your online ordering and more is managed from one dashboard with one company. We provide restaurants with the ability to seamlessly engage with, promote to, and provide exceptional products and services to their customers. Ø Setup fees waived or reduced for all Sysco customers. Fees not waived can be financed over up to 8 months. All services discounted, reach out below for more information on the specific services and offers you need. Go to www.ordereze.com to learn more!

RANCO exterior dining spaces allow for increased capacity while still adhering to social distancing recommendations. Structures provide guests a comfortable space to enjoy while being safe from the elements. A single structure can be modified to provide year round solutions. Ø Sysco customers receive 12% OFF! Visit www.rancoresponse.com/sysco for more information.

ONLINE ORDERING • CONTACTLESS MENU SOLUTION

READY connects guests to hospitality venues directly on their phone so they can view the menu, order, pay, review and redeem rewards all in one seamless, connected experience. We’re laser focused on providing best in class tech to help you remove all the friction that gets in the way of providing great hospitality. Ø Visit www.readytopay.com/sysco to access your Sysco Exclusive deal - one month free.

GEODESIC DOME SOLUTIONS

PHOENIX DOMES restaurant patios domes have been gaining popularity. Now, they can play an essential role in helping the hospitality business thrive despite the current challenges. Extend your patio season - even year-round – with heatable, eye-catching domes. The possibilities for styling are endless! Ø Sysco customers receive 25% OFF! Visit www.phoenixdomes.com/pages/sysco for more information.

SECRET SHOPPER • TEAM TRAINING

SERVICE WITH STYLE, our Secret Shopping program has helped thousands of businesses understand the perspective of their guests. Our detailed, quality secret shopping reports are completed by our trained, professional observers. We also offer customized Restaurant Coaching, Team Training & Survey programs. Ø Sysco customers receive 15% off all services! Visit www.ServiceWithStyle.com/sysco or contact us at 813.661.1149

BRUNCH TOOLKIT

ONLINE ORDERING • FOOD DELIVERY MUSIC SOLUTIONS

DYNAMIC MEDIA is the world’s largest reseller of business background music, hardware, and commercial audio systems. With over 8,000 technicians, we provide on-site technical services to all U.S. zip codes and across Canada. No project is too big or too small for our service team - we are here to support your business music needs in every way possible.

UBER EATS is an on-demand food delivery app and website that helps bring millions of people around the world the food they want, at the tap of a button. Ø Interested restaurants should fill out the form at www.ubr.to/sysco. Sysco customers receive savings with a value of at least $350!

Ø Visit www.SyscoMusic.com for more information. Sysco customers can get a monthly SiriusXM Music for Business subscription for just $24.95 per month!

VIRTUAL CONCEPTS

CLIMATE CONTROL SERVICES • EQUIPMENT RENTAL

SUNBELT is the premiere rental equipment company in North 800-892-8677 America. Sunbelt Rentals offers a highly diversified product mix sunbeltrentals.com including power generation, climate control and HVAC, remediation and restoration equipment, and more.

VIRTUAL DINING CONCEPTS is a turnkey solution for adding a virtual brand to your existing restaurant to generate extra profit. A Virtual brand is an incredibly useful and efficient way for restaurateurs to increase their bottom line with minimal impact to current operations. Ø Contact your Sales Consultant for more information or please visit rising.sysco.com

Ø Sysco customers receive 10% off daily rental rates, 15% off weekly rental rates and 20% off monthly rental rates! Visit www.sunbeltrentals.com for more information or call 800-892-8677.

Breezer®

Patio Heater

ile Power Breezer® quietly and reduces temperatures while our atio and radiant heaters deliver warmth and radiant glow to illuminate r setting.

ggle to keep guests cool during the arm at night, trust Sunbelt Rentals to e perfect temperature control solution.

For more information about how Sysco can support your business please go to www.syscomarketingservices.com

Questions? Email us at info@syscomarketingservices.com BRUNCH TOOLKIT

NEED HELP WITH SEASONAL PLANNING? Contact your Sales Consultant or Sysco Marketing Services at 1-800-380-6348 or info@syscomarketingservices.com

Please review federal, state and local regulations to ensure your compliance with the law. For safety and sanitation, stay up to date and check the latest information on CDC.gov. Consult your legal advisors regarding any risks associated with starting a new venture or implementing any recommendations. ©2021 All Rights Reserved. Sysco Corporation. 1553594