Hunkeler Innovationdays highlights advancements in digital printing and finishing technology

Hunkeler Innovationdays (HID) is a unique industry event held every two years that showcases the latest advancements in digital printing and finishing technology. The most recent edition of HID was held from February 27 to March 2, 2023,, at the Messe Lucerne in Switzerland. The event drew thousands of visitors from around the world, including industry experts, manufacturers, and service providers.

The event featured over 100 exhibitors showcasing their latest products and services in the field of digital printing and finishing. Visitors had the opportunity to learn about the latest trends and developments in the industry, as well as network with other professionals and experts in the field.

One of the key themes of the event was the role of digital printing in enabling personalized, targeted, and efficient marketing campaigns. Many exhibitors showcased their latest digital printing and finishing solutions that enable businesses to produce customized and personalized marketing materials at scale.

This is becoming increasingly important in a world where consumers expect more personalized and relevant communication from brands.

Another important theme was the integration of digital printing with other technologies such as augmented reality, artificial intelligence, and the Internet of Things (IoT). This integration is enabling businesses to create more engaging and interactive marketing experiences for their customers. For example, exhibitors showcased how printed materials can be linked to digital content, allowing customers to interact with products and services in new and exciting ways.

In addition to the exhibition, HID also featured a range of informative seminars and workshops, covering topics such as digital transformation, workflow optimization, and color management. These sessions provided attendees with valuable insights and knowledge about the latest trends and best practices in the industry.

Hunkeler Innovationdays was a highly informative and engaging event that showcased the latest advancements in digital printing and finishing technology. The event provided a valuable platform for industry professionals to learn about new trends and developments, network with other experts, and explore the latest products and services in the field. We look forward to the next edition of HID and the continued growth and development of the digital printing industry.

I am excited to strengthen the distribution network and to provide a more dedicated support to the customers and to the distributors