MEREDITH Creative Portfolio CHAPMAN
MEREDITH CHAPMAN
YEARS OF EXPERIENCE Self-motivated marketing professional with over 7 years of experience in social media management, content marketing, influencer marketing, and branding. Excellent communication skills for outreach and digital copywriting, ensuring strong brand presence.
SKILLS AND ABILITIES Social Media Management
Photography
Influencer Marketing
B2B and B2C Marketing
Content Creator
NOTABLE PROJECTS
OVERVIEW PROJECT
01
The social media strategy for the beauty brand was focused on the following: Developing consistent content strategy that highlights the diversity of product Introduce product to lifestyle audience outside of beauty industry Develop influencer relationships through takeovers and brand partnerships Manage community management and social networking efforts Integrate user-generated content into social media efforts
Developed consistent social media content and posting schedule focused on driving key messaging Developed influencer marketing strategy to introduce product to top social media influencers to further brand awareness Developed Instagram Stories takeover program inviting a variety of influencers to take over the client's account for the day and share a look into their days Styled lifestyle images of product for social media channels Developed Facebook advertising campaign to expand reach and further brand awareness efforts Actively monitored social media accounts for brand engagement, conversation, and mentions Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos Assisted with screening potential brand ambassadors and manage repost strategy of brand ambassadors
Key Instagram Wins Increased Instagram followers by 268% adding 4.7k+ new followers Increased weekly Instagram impressions by 650% to an average of 8.6k+ impressions per week Increased user-generated content submissions by 425% to an average of 50 mentions of the brand each week Key Facebook Wins Increased Facebook fans by 98% adding 300+ new members to the brand’s community Increased post engagements by 1200% from an average of 9 weekly engagements to 85+ weekly engagements Increased weekly impressions of posts by 120% to an average of 1k+ impressions
PROJECT
02
Food, travel and lifestyle content creation.
DETAILS Creating content calendars and categories with suggested topics Posting frequency per platform Customizing social media content for each social media channel Social networking strategy and techniques Photography and editing Social media best practices and strategies for success Instagram Reels, TikTok and other interactive video content Social media checklist of what to do daily, weekly, and monthly Blog and social media analytics evaluation
PROJECT
03
Social media startup for businesses and brands. Including key strategies for maintaining a content calendar, hashtag suggestions, and engagement guidelines.
Creative Photography Capturing and providing original product, food and lifestyle photography for content creation.
LET'S WORK TOGETHER EMAIL merschapman@gmail.com MOBILE 323-717-5625 LOCATION Detroit Metro and Remote