MAS Magazine, July 2009

Page 1



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J U LY 2 0 0 9

CONTENTS 6 From the blogs Thoughtful discussion on Dolores Huerta’s CSUB graduation speech.

20 Cover story Meet Risto Rubio, now a vice president at a local funeral home. When he’s not comforting grieving families, he’s inspiring local students.

Come for a casual, fun-filled evening of music and food with family and friends. Sunday, August 16, 2009 6:00 — 8:00 p.m. 5838 Round Up Way Bakersfield, CA 93306 Donation of $15(adults) and $10 (children) includes Deep Pit Barbecue Dinner and Mariachi Concert Proceeds will go towards a Scholarship Fund, Workshops, and Trajes (Uniforms).

8 Facing diabetes Our MÁS Managing Editor shares his story of finding out he’s now diabetic.

24 Making an IKON Want an event designed with a unique & beautiful twist? Check out IKON.

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14 Filipinos & fun! The annual Philippine Weekend in Delano is just around the corner! *

STAFF EDITORIAL Olivia Garcia VP/Content ogarcia@bakersfield.com Gene Garaygordobil Managing Editor ggaraygordobil@bakersfield.com 716-8642 Teresa Adamo Associate Editor tadamo@bakersfield.com Matt Muñoz Staff Writer mmunoz@bakersfield.com Sandra Molen Staff Writer/Copy Editor smolen@bakersfield.com

ON THE COVER: Risto Rubio, the newest vice president at Mission Family Mortuary. See story, pg. 20. PHOTO BY: FELIX ADAMO

CONTRIBUTING WRITERS VICKI ADAME, NOE GARCIA, DENISE ORNELAS, DEBORAH RAMIREZ, GABRIEL RAMIREZ, EDDIE RONQUILLO

CONTRIBUTING PHOTOGRAPHERS FELIX ADAMO, MARIA AHUMADA-GARAYGORDOBIL, HENRY A. BARRIOS, TANYA X. LEONZO

ART Glenn Hammett Design Editor ghammett@bakersfield.com

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OLIVIA GARCIA

PUBLISHER’S NOTE

An appreciation of Latin art & our local business scene, too few months ago, my friend, Don Martin of MetroGalleries in downtown Bakersfield, approached me about an idea of having a Latininspired art gallery exhibit to celebrate our magazine’s fourth anniversary. It was an opportunity for us to shine the light on Latin art, a subject dear to many of our readers. So we moved forward with the idea and we are proud to announce “Latination: An Art Exhibit Dedicated to Celebrating and Exploring Latino Life.” If you are an artist yourself, then I invite you to participate. This is a juried exhibit. All works are submitted and juried by a panel of judges, local community leaders and businesses. The selected pieces will be on

A

display at Metro Galleries during the month of September 2009, and we will be showcasing the event in a future issue of MÁS. The exhibit will open on Friday, Sept. 4. Awards for Best of Show and several other categories will be presented during the event. So mark your calendars! For more details, contact Don Martin, Gallery Director of Metro Galleries at 634-9598 or e-mail him at: metrogalleries@yahoo.com. Now, about this issue of MÁS ... Call it our business issue, as we’ll showcase local Latino businesses being successful. Among them is Hector Galvan, owner of Central Coast Installation, Inc. in Bakersfield. My husband and I met Hector through a network of friends and

have grown to admire his hard work and family business. A husband and dad, Hector is a home improvement contractor, doing new makeovers on kitchens, bedrooms, bathrooms and more. He’s given us great advice and we’ve seen firsthand the quality of his work. For those working on improving their homes and needing advice, Hector says he is happy to provide suggestions. He can be reached by e-mail at: hectorgalvancci@gmail .com or 281-5102. Also another person we admire in this month’s issue is Risto Rubio. Risto has his hands in all sorts of community activities, but this story really profiles his life and work. Check it out as well as the other great business stories we have inside. Enjoy!

July 2009

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FROM THE BLOGS

PHOTO BY FELIX ADAMO

CSUB President Horace Mitchell and UFW Co-founder Dolores Huerta, who addressed the graduates of CSUB's School of Humanities and Social Studies. Some found the speech too political, others did not.

MÁS readers post thoughts on the Huerta commencement speech controversy “Dolores Huerta is one of the few people I admire. She is not one that I would consider a great speaker. Having read what The Californian wrote about her speech and then listening to it on YouTube, it is my opinion that the speech may have been a bit blunt for the unsuspecting audience. While she did advocate pursuing higher education and remaining vigilant of potential social injustice, she addressed actual and pertinent issues faced by society in the United States (particularly by Hispanics). According to CSUB rep Kathy Miller, the speech was not vetted and the president’s

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office received only one complaint. I’m certain that the negative comments come from intolerant people who have difficulty saying something positive about Hispanics. I applaud her passion for social equality and would consider it a privilege to listen to her speak. The speech was not inappropriate; it was just not palatable for some.” Contributed by: Xochimilco –––––––––– “Dolores wouldn’t be Dolores had she not delivered a speech about social justice. If CSUB didn’t realize that she

stands for social justice, speaks about social justice, and doesn’t hold back, then their bad for inviting her to speak at commencement. That is her mission, to bring awareness to the injustices of our society. Her presence alone is inspiring, words are not necessary but her words have served us well as a community of historically oppressed people. Had it not been for her dedication, conviction, and inspiration, we might still be laboring under inhumane conditions. Dolores is admired by world leaders who regularly call upon her for her advice and support. The fact that she’s being criticized

just reinforces what she stands for and that’s getting people to think upon their human condition. ¡Si se puede! ¡Viva la raza! ¡Vive Dolores! She’s always inspired me!!” Contributed by: Deborah Ramirez-Tinoco –––––––––– “In my humble opinion, I think she delivered her speech well, and I did not find it to be offensive. I think we need someone to stand up and speak up for the people and that is just what she did. I think she had a lot of courage to stand up and speak about her passion


played such myopic views while at a university event. Please keep those people out of the university library. If they find out what is in there, they will burn it down.” Contributed by: nlbelardes

knowing that it could cause controversy. But the graduates need to know the real issues at hand and someone has to make them aware of it. I truly admire Dolores and I got to know her when my dad worked for the UFW. Her passion is politics and fighting for people’s rights. I went to march with the UFW many times to support farm labor worker rights. I think that sometimes the ‘truth hurts’ and this is one of those situations ...” Contributed by: Araceli Solis

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–––––––––– “Wrong place, wrong time.” Contributed by: slvblk811 –––––––––– “Dolores Huerta is the best living icon we have in Kern County! Although not everyone agrees with her choice of words, we are all worthy of learning something from her. At least she was invited, she spoke and caused SOMETHING to happen. Stepping up and standing for social justice is the best lesson to teach the young graduates and the other people that were among the audience at the commencement ceremony. Some of the lessons these recent graduates heard from Dolores were worthy of note-taking. I bet it was something that most had never learned from other professors in their years of lessons, especially in Bakersfield. When one invites the great Dolores Huerta to speak, be ready for a lesson ...” Contributed by: medelgado –––––––––– “I don’t understand exactly why people who attended the speech got so riled up about it. Dolores Huerta made a very similar speech at the UCLA 2009 commencement ceremony and people there didn’t seem to find her opinions offensive. It’s quite ironic to me that she spoke on her home turf and was booed the way she was. All of the people bashing on her and criticizing her for her right to freedom of speech are honestly the most ignorant individuals out there. I am not trying to insult anyone

PHOTO BY FELIX ADAMO

Dolores Huerta addresses the graduates of CSUB’s School of Humanities and Social Studies. nor degrade anyone’s level of education or intellect, but I do believe that without individuals like Dolores Huerta (notice I am not emphasizing her gender, nor her race, although I do find that because she is a colored woman, many of the conservatives attending the graduation found themselves uneasy with her strength) many of the CSUB graduates sitting before her wouldn’t even be there. Without the struggle and the fight she put on alongside many of the great grandparents, grandparents, or even parents of some of those individuals graduating, many of those people sitting before her would have probably found themselves picking grapes under the worst environmental conditions, exposing themselves to the most atrocious pesticides for a living. Now, I find it even more ironic that when she stated “loans are a rip off,” the entire audience applauded her for stating that. Why this statement and not the others? ... Next time you take a bite out of a big juicy strawberry, or crunch into a nice cold ripe grape, take a little more consideration for the hand that fed you and GET OVER IT!” Contributed by: bruinbiri –––––––––– “I previously commented under ‘Xochimilco.’ I would like

to add that I’m glad to see more comments speaking favorably about Dolores Huerta. I’m sure Kern County is proud of Huerta, but she is a national icon ... She has been not only a champion for fair labor laws, inadvertently she broke many culturally self-imposed barriers to feminine equality. She was Cesar Chávez’s ‘right-hand man.’ She endured many hardships, even being arrested multiple times for her peaceful protests ... Someone said ‘wrong place, wrong time.’ Her message is timely; now and as long as social disparity exists in this country. I would like to see some comments from the younger generation. Don’t have the ganas? ... As for the staff of Más Magazine, I commend you for providing the medium for this invaluable discussion.” Contributed by: Netecutli –––––––––– “It was with great sadness that I viewed the video of the commencement and witnessed Bakersfield’s negative cultural stereotypes were once again reinforced to those not within our dynamic community. Digging a little deeper into the videographer, one gets an overwhelming sense of a snickering and snobbish gun-toting ruthlessness ... As a CSUB graduate, I am offended by those who dis-

“Some of Dolores Huerta’s critics don’t even criticize the speech. They criticize her as a person. They claim that ever since Cesar Chavez died, the UFW has ignored the farm workers and that Dolores is out of touch with Cesar’s original mission. Others claim that the UFW in general are a bunch of troublemakers who only made it worse for them when they worked in the agricultural fields. I admit that the UFW’s agenda has changed a lot. It’s been diverted from the farm workers to other more pressing recent political matters. They do a lot of voter registration, political awareness of certain issues and are still very involved in community matters. However, it’s because of the union that farm laborers have much better conditions. Can we at least all admit that? ... My mom still works in the fields to this day and does it without complaints. But she’s grateful for the changes. Now, what did I think about her speech? All in all, it was excellent and very educational. Did she ‘push her agenda?’ Except for a couple of union comments? Not necessarily. OK, OK, so maybe she did. But she’s old school like that. That’s how she rolls ... ” Contributed by: Twinkie So what do you think? Join in on the discussion about the reaction to Dolores Huerta’s commencement speech. Just go to: www.masbakersfield.com and click on the item asking for comments If youdon’t already have one, you’ll need to register for a free profile in order to leave a comment. Visit our Web site and click “register.” It’s quick and easy and as soon as you’re done, you can post a comment, an article, photos and write your own blog! July 2009

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HEALTH

Hitting 110

is a big deal to me

By Gene Garaygordobil MÁS Managing Editor

110. That number can mean so much to so many. It can be the average temperature of an Arizona summer day (I grew up there, so I know). It could be your average golf score. To some, it could be your ideal weight. I think it’s also an L.A. freeway. What does it mean to me? Well today it means I hit a milestone, and it just happens to also signify an anniversary — a month since I’ve been diagnosed with diabetes. Yes, I have it. I’m a 44-yearold Latino with diabetes. My blood sugar was 110 this morning. Big deal you say? It is to me. By initial blood work showed 299 — on an empty stomach. Not good. Doctors say normal is between 70 and 130. I had gotten my blood sugar down to 132, but I couldn’t break 130. I began to think it was just psychological, because I had changed my diet, limited carbs, eaten even more salads and fruits. And I gave up regular soda, and my midnight snack of PopTarts! Now my treats are sugar-free popsicles (actually pretty good, especially Fudgesicles). Still, I couldn’t break 130. Until today. Did I starve myself on Father’s Day? No, my wife got me a steak and shrimp dinner from our Perko’s (we live in Delano). And I ate a baked potato — the whole thing. I passed on the dinner bread, though! I was slightly worried that my blood sugar would top 140, but I was pleasantly surprised this morning upon poking my

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PHOTO BY MARIA AHUMADA-GARAYGORDOBIL

Gene and his 7-year-old son, Aidan enjoying the Tea Cups ride at Disneyland a few months before Dad was diagnosed with Type 2 diabetes. right ring finger. 110. I was almost as excited as when my son and daughter got their first hits in Little League. Diabetes has certainly changed my life. For the better or worse? Well, some days seems like the worse. But while I was outside playing my son “street tennis,” which then morphed into a game of “whiffle ball” in the front yard, I would certainly say better. Why? Well, because I was able to play without losing my breath or energy, almost nonstop for 45 minutes. My son, meanwhile, decided to take several “water breaks.” He’s 7. It helps that I’ve dropped 32 pounds. How did I do that?

Well, the diabetes had a lot to do with it. How else could I eat boxes of Pop-Tarts and gallons of ice cream and lose weight? I started dropping weight in March. On my 44th birthday April 25, my wife noticed that I looked sick. I was tired, but thought, it was just age or maybe the fact that I was coaching my son’s baseball team and my daughter’s softball team. Finally, in May I pulled out the scale from it’s hiding place and put it on a level floor, making sure it was perfectly aligned on that big zero. Last time I weighed myself, I was 237. The heaviest I’d ever been was 244. My 5-foot, 10-inch, large-boned frame seems to conceal weight. I

guess it doesn’t hide weight loss that well. In my head, I was hoping the scale would stop at 225. I hadn’t been that light in probably 10-12 years. That would be great. Maybe, I’d be 220. Wow, now I’m dreaming. The scale spins around and lands on 32, black! Winner! (OK, bad roulette humor). Actually, it hit 210. Yeah, I got off the scale, and pushed my hands down on it, making sure it was set on zero. I went and got my kids and weighed them (they had been at the doctor the week before, so I knew their weight). Both my kids hit their weight within a pound. OK, so the scale was accurate. That didn’t mean Continued on page 10


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HEALTH Continued from page 8

anything, did it? When I told my wife, she immediately made me a doctor’s appointment t. That’ll teach me! The doctor asked a lot of questions, and I gave him a bunch of vague answers, like most men do. Does he really know more than me? Well, he tells me to give some blood and return in two weeks. The next day I “fasted” for 12 hours, and gave three vials of blood. Two weeks later, I was back in the doctor’s office after much worry. I was a little relieved when he told me it was “just” diabetes. I was thinking cancer or worse. My mom has had diabetes for almost 15 years, and her mother had diabetes for 30plus years. My Nana Olga died of heart issues at age 83. So, what are the positives of diabetes? Well, I’m down to 205 pounds. Haven’t been that light since 1990 — I was 25.

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I’m eating healthier, thanks to counting carbs (bad potatoes, rice and bread!). Before, I was just counting the number of beers I would drink at a party, or count how many McDonald’s French fries I could shove in my mouth at once. Fast food is now a thing of the past for me. And my family has cut back dramatically. Sure, it’s a lot more work feeding me and the family. Whole wheat pasta. Diet soda. Egg beaters. Sugar-free this and that. Salad for lunch, dinner and snack! Do I miss my Pop-Tarts? Oh yeah. Can I believe I dropped from a 2XL to an XL and in some cases a simple “L.” Oh yeah. It’s a balance. Sure, my pants are now just hanging off me. I had a 40-inch waist, now I fit into 36-inch pants/shorts. My family is trying to walk the track at least three times a week. And my mom, who takes insulin and is supposed to be

checking her blood sugar four to five times a day, is doing just that. She is managing it better, and adhering to her diet now that she has someone to “share” her disease with. I only check my blood three times a week, and take my Metformin daily. I don’t need insulin yet, and I’m hoping it will be quite a while before I have to inject. Mostly, because I hate needles! My main motivators: my wonderful wife, Maria, who made me go to the doctor, my son, Aidan, and daughter, Alysa, who both want me around a while. On Father’s Day, Alysa had a stomach virus. As I helped my wife, clean Alysa’s vomit, I couldn’t help but think that this is the reason why I need to stay healthy: Just to be a dad and help my wife take care of my son and daughter. And not my wife and children taking care of me.

PHOTO BY MARIA AHUMADAGARAYGORDOBIL

Coach Dad offering batting tips to daughter, Alysa, 6.


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CULTURA

Remembering back to

La Bendición By Vicki Adame Special to MÁS

Tradiciones. It’s something that goes hand-in-hand with being Mexican — or Latino, for that matter. I’m sure we can all name at least three that we practice. And chances are, we probably are not consciously aware that we are doing them. I don’t think I’d be too far off base if I said La Bendicion is the most practiced among us. If you have an abuela or papá, you never leave the house without getting your blessing. A touching scene occurs every morning as commuters gather on the platform to wait for the BART train. It quietly unfolds and goes unnoticed by most. But for me, it’s a moment that brings back memories buried deep in my mind. A mother and son arrive to board their respective trains. Before he heads off to catch his train that will take him to school, the teen who appears to be about 14, stops in front of his mama and waits. Her hand touches his forehead where she begins the sign of the Cross. She utters a few words intended for only mother and son. And as it quickly as it began, it’s over. La Bendicion. As a child, each night before I headed off to bed,

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Vicki Adame I’d stop in front of the recliner where my Papa Nato sat. I’d wait patiently as he gave me his bendicion. I couldn’t tell you when I stopped this nightly ritual. Probably around the time I headed into those horrid teen years. But it was only later I learned that, although I had stopped this ritual, Papa Nato continued giving me his blessing. Before heading off to bed himself, he’d stop at the door of my bedroom and give his bendicion. I woke one night to see his silhouetted figure in the doorway with his hand moving in that familiar ritual. I never mentioned it to him, but I’m sure he knew that I had found out about his nightly routine. Having his blessing always made me feel safe. As if he was always with me.

As we grow older, we have a tendency to forget those tradiciones, which are undeniably a huge part of our lives. And sometimes it is only when we become adults do we realize the importance of these tradiciones. Granted, some people may not understand our family nor our cultural tradiciones, but that shouldn’t stop us from practicing them. It’s part of understanding one another better. La Bendicion. As I grow older, it becomes more and more a part of my life. Before every trip, I perform my own “self-blessing.” And when I know a good friend is about to begin a new work assignment or new semester, I send him my bendicion via text message. I suppose you can say it’s tradicion a la the electronic age. It’s been 20 years since Papa Nato died. There are times when I wish he were still here to give his bendicion. But even though he is not here physically, I know he still gives me his blessing. Someday I hope to pass on this tradicion to my own children, while at the same time explaining the special place it holds in my heart. — Vicki Adame is a former Bakersfield resident and Bakersfield Californian reporter. She now lives in San Francisco where she works in public relations.



CULTURA

Don’t miss Philippine Weekend! The popular festival of all things Filipino takes place July 24-26 in Delano By Jay Tamsi Special to MÁS

he 35th annual Philippine Weekend Festival is right around the corner, July 24, 25, and 26. This year’s theme is “One History, One Future … Celebrating 35 Years of Philippine Weekend” and Grand Marshal Marietta Ignacio will preside over the cultural celebration. The Miss and Mister Philippine Weekend Queen and Court will be the official host of the annual festival. There are many events scheduled to take place, including the Adobo Cook-off, Invitational Basketball Tournament, Grand Parade, Pinoy Idol, Dance Contest, and Barrio Fiesta. Amazing talent and performances will take place at Cecil Avenue Park along with delicious Filipino cuisines. Kiddie Amusements will provide games, rides and bounce houses for kids, and who can forget to stop by the wellknown Halo-Halo and Boba booths. Chairing this year’s event is Mario Reyes, who has spent countless hours coordinating with committee chairs and volunteers to bring visitors a weekend of fun-filled events and quality time with

T

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PHOTO BY ROGER HORNBACK

Jessica Dauz performs in the native costume presentation during the 2006 Miss and Mister Philippine Weekend Pageant. family. The festival began in 1975 to bring together community unity among the American-born Filipinos, the Philippineborn Filipinos and the Mestizos. Felix Aroy, one of the originators of the weekend, recalls how Fred Dulay, a member of Caballeros Dimas Alang, proposed the group help organize basketball teams for young Filipinos to unite the Americanborn and the Philippine-born Filipinos and to show other nationalities “our identity and the deep love we have for our culture and heritage.” The core group included — but was not limited to — Roger Gadiano, Alex Edillor, Herb Delute, Johnny and

Eddie Cristobal, Chris Bernido, Max Bacerra, Rolando Gadiano, Arcadio Jose and Marilou Fruta. Also participating were the Delute, Ordiz, Mina, Jose, Galan, Dahilig, Rabanal, Calip, Velasco, Reyes, Salim, San Antonio, and Madrid families, as well as the United Filipino Organization of Delano High School. The community is invited to participate in the festivities, July 24-26 at Cecil Avenue Park in Delano. Come and enjoy the Filipino culture. For more information, please visit the official Philippine Weekend Web site at: www.myphilippineweekend.org or call 319-7314.


Philippine Weekend Schedule of Events • Sat. July 11 - Philippine Weekend Tiny Tots Pageant4PM @ Princeton School Cafeteria • Sat. July 18 - Miss and Mister Philippine Weekend Pageant 7PM@ Delano High School Auditorium • Fri. July 24 - Philippine Weekend Adobo Cook-Off 5PM @ Cecil Avenue Park Gazebo • Sat. July 25 - Philippine Weekend Co-Ed Volleyball Tournament-8AM @Cecil Avenue Park • Sat. July 25 - Grand Parade 10:00AM Main Street (Corner of 8th and Main Street) • Sat. July 25 - Opening Ceremonies -12:00 NOON (Cecil Avenue Park Main Stage) • Sat. - Sun. July 25 and 26 Philippine Weekend Barrio Fiesta- Noon - 7:30PM @ Cecil Avenue Park

(Entertainment, Food Booths, Vendors, Kids Area) • Sat. - Sun. July 25 and 26 Dance Contest - 4PM @ Cecil Avenue Park • Sat. - Sun. July 25 and 26 Pinoy Idol - 6PM @ Cecil Avenue Park • Sat. July 25 - SantaCruzan Procession- Dusk @ Cecil Avenue Park • Sun. July 26 - Philippine Weekend “The Showdown Central Cali” Concert - Time: TBD - @ the Mc Dermont Field House 365 N Sweetbriar Ave., Lindsay, CA 93247. (Special Guest appearances by MTV’s America’s Best Dance Crew “Quest Crew” and “Team Millennia 7.” For details, go to: www.myphilippineweekend.org Or, call 319-7314.

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WORKING

The art of

home improvement Local contractor takes pride in his work, doing things right from the get-go By Gabriel Ramirez Special to MÁS

utting in tile, remodeling a bathroom and installing carpet are more than just work tasks for Hector Galvan — it is an art. Galvan, a 39-year-old home improvement contractor, has been his own boss for three years. As the owner of Central Coast Installation Inc., Galvan possesses two licenses, one for installing flooring such as carpet, linoleum, hardwood, ceramic tile, granite and stone, and another for plumbing. He is also working on obtaining his third license to become a general contractor. Galvan first entered the home improvement scene after high school. “I started out with a local business in Orange County doing carpet cleaning,” he said. Later, Galvan would go from cleaning carpets, to installing them as well as other types of flooring. He was also employed for eight years doing work on commercial buildings. Galvan then moved to Bakersfield where he began installing wood flooring and tile with Stockdale Flooring and Stockdale Tile. After business started getting slow, Galvan realized a huge reason he wasn’t getting much work was because he wasn’t yet licensed for the type of work he was doing. “I thought, ‘Man, if I don’t get my license, I am really going to be screwed, as work is really scarce,’” he said. So Galvan began preparing for his two licenses and said it took about nine months of studying for the test he had to take in Fresno. After getting his licenses, Galvan was free to become his own boss. “Right now, my business is still kind of

P

Continued on page 18

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PHOTO BY TANYA X. LEONZO

Hector Galvan of Central Coast Installation takes great pride in his work.


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Continued from page 16

small. One of the most difficult things has been finding work, being that it is so slow,” he said. Marco Garza has known Galvan for six years and said he was excited when Galvan talked about starting up his own business. “I knew with the type of work he was putting out that he needed to pursue opening his own business,” Garza said. “He does the best work that I have seen anybody do in the local area. He is meticulous and takes his time to put out a good product.” Garza said one of the great things about Galvan is his communication skills, which help him relate to customers and better explain the way he thinks will best get the job done. “He is definitely among the premier installers in the area,” Garza said. “I can see him actually doing the jobs that other contractors won’t touch because he knows how to do them.”

Galvan said one of the best things about being his own boss has been meeting people and being recognized for the quality of his work. “He is a very artistic and talented individual,” said Edward B. Velasquez, a former client. Velasquez had his guest bathroom remodeled and 2,500 square feet of natural stone tile put in his home by Galvan. “Generally, you find contractors that are dime a dozen,” Velasquez said. “They are slam, bang, the work is done, but Hector is very different. “He is more artistic. He shows up on a regular basis, is timely and professional. Even today, people who visit us are always commenting on how beautiful the floor looks and the custom design.” That’s the kind of comment that makes Galvan take the time to do things right from the start. “One of the things I practice and preach is that it’s not about quantity, it’s about quality,” he said.

PHOTO BY TANYA X. LEONZO

Galvan as he fits another slab of tile at a recent flooring job. Galvan has built his business by word of mouth and he says by offering customers good quality. He hopes that in a few years, he will have his general contractor’s license, which will allow him to build homes. Galvan would also like to become one of the main con-

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COVER STORY

A PHOTO BY FELIX ADAMO

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¡Esta Risto! Whether comforting grieving families, inspiring Latino students or making a difference in the community he loves, Risto Rubio has found his life’s purpose

A

doors.”

By Teresa Adamo MÁS staff

People person

As a boy, Risto Rubio saw how hard his father worked to support a family of 10. As a young man, Rubio saw how the U.S. Army offered him an opportunity to serve his country. And now today, as a wellknown Latino in the local mortuary business and throughout the community, Rubio sees how his life experiences, his cultura and his fate all came together to bring grieving families in Kern County much-needed comfort. “This is where I’m supposed to be,” said Rubio, Mission Family Mortuary’s newest vice president, specializing in funeral arrangements for Hispanics. “When you lose someone you love, you don’t need a funeral home — you need a friend. I feel that I am that friend to anyone who walks through our

It was two years ago that Evaristo Lopez Rubio first joined Mission Family Mortuary on California Avenue, a local funeral home founded and co-owned by Ray Mish, David Mish and Kenny L. Mount Jr. The Mish family has been in the funeral business for more than 60 years, eventually selling it to a large corporation but later re-opening as a family-run operation in 2004. Rubio — no relation to Kern County Fifth District Supervisor Michael Rubio — previously worked at Hillcrest Memorial Park & Mortuary for six years and at the South Kern District Cemetery in Arvin for 12 years, five as the manager. Though he enjoyed his work at both of those locations, there just wasn’t enough interaction with people, Rubio said. He needed more connec-

tion, more freedom to express his empathy — especially since he’s been there, in the throes of devastating grief over the loss of a loved one. “When people come here to me, I tell them that I will take care of them, whatever they need, I’ll take care of everything ... and I make sure they know I’ve been in their shoes, I’ve sat in those chairs,” said Rubio, pointing to the seating area in his office reserved for grieving families. “This is the best place for me to use my heart, my sympathy.” It’s those reasons and more that the close-knit staff at Mission Mortuary have welcomed the presence of Rubio and why his promotion to a vice-president was really a no-brainer, said Ray Mish. “Risto knows Latino families — he understands their culture and what it is they need for comfort,” Mish said. “Risto, like the rest of us here at Mission, doesn’t see families as a dollar sign — he sees

them as people with wants, desires to make their loved one’s funeral as an honor to that person.” In fact, from the moment a Hispanic familia walks through the doors at Mission, Risto is ready to help. “He’s incredible,” said Mount, also a counselor/consultant at Mish, who specializes in Irish and Scottish services. “Immediately, Risto talks to them in Spanish — he’s so approachable and friendly. “I’d have to say Risto’s best quality is his personality — he is a truly, really nice guy.” And no, nice guys don’t always finish last.

His destiny For Rubio, 48, it was his destiny to enter the funeral business. “This is where I’m supposed to be, it’s what I’m supposed to do because you know who I have? I have God — it’s all about what God wants me Continued on page 22 July 2009

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The Rubio family celebrating Risto becoming chaplain of the Elks Lodge earlier this year. RESTAURANT

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to be,” said the faithful parish member of Our Lady of Guadalupe Catholic Church. “You have to have balance in your life — if I don’t go to Mass every Sunday, no balance.” Rubio also finds the allimportant element of balance in his family, another “meant to be” part of his life. He and his wife, Gerry, celebrated their 25th anniversary last November, even though her first impressions of her husband-to-be weren’t all that great. “I thought he looked like a hoodlum because he was wearing overalls, a white T-shirt and had long hair,” she said with a laugh. Later, however, Gerry would realize you really shouldn’t judge a book by its cover, so to speak — or in this case, an hombre by his wardrobe. The Rubios are the parents of three daughters — Stephanie, 23; Jennifer, 22; and Melissa, 16. Rubio credits his loving wife as his constant support system. “The way my wife does her work and puts everything into everything she does — she is my inspiration,” he said. Of course, the Señora Rubio says that inspiration goes both ways. “He’s just so honest and has so much compassion,” she said. “He puts everything into his job

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Gerry and Risto Rubio on the evening Risto achieved 4th degree with The Knights of Columbus in 2007. because he loves what he does.” In fact, Gerry says, it’s quite common for the phone to ring at the Rubio home during the evening hours since that compassionate man she married always makes sure families can contact him at any time. How does Rubio’s family feel about this? “I used to say, ‘Don’t they know that you’re off and at home?’” said Gerry, who works as a dental assistant. “Then I realized that it’s part of his job and that if I were in the same situation, I would want to be able to make a call like that, too.” So despite those occasional interruptions, Gerry knows her

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husband is making a difference by working hard and working with his heart. “He’s perfect for the job, and the job is perfect for him,” she said.

Reaping rewards Another perfect task for Rubio is to share his own inspiring story at middle schools, junior highs and high schools throughout Kern County, many of which have primarily Latino student bodies. Calling his program “Looking Into The Future,” Rubio gathers other local professionals and takes them along to speak at student assemblies on the importance of education. Rubio tells about how the youngest of eight kids born and raised in east Bakersfield — attending Mt. Vernon Elementary, Compton Junior High and EBHS — went from picking onions in the fields with his family to jumping from airplanes as a paratrooper and eventually, earning the title of VP at one of the area’s most well-known

funeral homes and becoming an inspirational speaker. Then, of course, the students are also seeing an active community member — Rubio — who just happens to be Latino, standing right in from of them. “I want kids to see if I can make it, then anyone can make it,” said Rubio, whose currentday fashion tastes have certainly changed from “back in the day” — he’s traded overalls and T-shirts for suits and ties . “I tell them, ‘If you want to know the key to success, I’ll tell you: The key to success is not letting anyone else hold that key.’” Using his personal journey as an example, Rubio offers students a tangible example of what can be accomplished, no matter their circumstances. The professionals he brings along also relate their life experiences to the students as well as how determination, persistence, hard work, commitment and staying in school are vital to them reaching their own personal goals. Rubio says he always empha-

COURTESY PHOTO

A fresh-faced Rubio at 17 years old in boot camp at Ft. Benning, GA. He became a paratrooper for the U.S. Army. sizes that the best things in life result from dedication. “Do the best you can at your job, your family, whatever it is and don’t look for rewards — when you put in 110 percent, don’t worry, the rewards will come,” said Rubio with a smile. In 2006, Rubio received the Golden Apple Award, honoring him for his contributions to public education. The Association of California School Administrators (ACSA) presents the Golden Apple Award to a layperson who is not directly connected with public education, but who has helped promote education through his/her efforts. In the nomination for the Golden Apple, Rubio was described as “a very talented and dynamic individual that is always aspiring to improve the communities of Lamont, Shafter, McFarland, Weedpatch, Arvin and the Kern High Schools in innovative ways.” Today, the shiny metallic apple — Rubio likes to call it his “Golden Manzana” — sits proudly in the foyer at Mission Family Mortuary to show that the staff is very much a part of

the community. Rubio has also made personal donations by collecting and delivering food baskets during the Christmas holidays. He has also hosted memorial services for war veterans at the South Kern District Cemetery in Arvin.

‘A sign of respect’ While receiving the recent promotion to VP at Mission is yet another award bestowed on Rubio, titles aren’t really his thing. “To me, titles have not impressed me,” Rubio said. “I’m honored that they wanted to make me a VP, though, because they’re telling me I’m doing a good job — it’s a sign of respect. “But around here, we’re all a team — I’m no better than them and they’re no better than me.” Because in the end, the goals for the Mission staff are the same, according to Rubio. “We’re here to take care of families, so they can take care of each other,” he said. “I am a simple person — for me, what I do is about families. That’s it. It’s just that simple.” July 2009

MÁS | 23


WORKING

PHOTO BY HENRY A. BARRIOS

Anna Delgado, left, and Maria Delgado look at the IKON EVENTS booth at the 2009 MÁS Quinceanera Expo held at the East Hills Mall.

Iconic clients make

IKON

By Teresa Adamo MÁS staff

s the business name suggests, the people behind IKON EVENTS — a special events planning

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company — aim to make an “iconic” impression on all their clients and prospective clients. Two former Lamont residents, Kenneth Hall and Daniel Carrillo, started the family-owned business two years ago.

the ultimate special events company

Hall is the creative director and designer, while Carrillo works behind the scenes as the company’s construction specialist. Later, Carrillo’s sister, Irene Mendoza-Terrazas moved back to the Bakersfield area

from San Diego and joined the IKON EVENTS team as its bookkeeper and Hall’s administrative assistant. Many of the trio of 30-something’s family members are also recruited to pitch in on tasks, so it truly is a family-


PHOTO BY TANYA X. LEONZO

The fuschia and black-and-white polka dot colors in this sample quinceañera design option mixes the elegant with a dose of fun. owned business, according to its owners. IKON EVENTS hopes to become a company synonymous with the best of the best when it comes to creating a spectacular, unique look for that special occasion — whatever it might be. “Anytime anyone even thinks the words — corporate event, party, celebration, wedding, quinceañera, even funeral — we want to be the first name that they think of,” said Irene Mendoza-Terrazas. She and Hall were among the 25 vendors who participated in the MÁS Quinceañera Expo 2009 June 14 at East Hills Mall. Hall decorated the stage used as the Expo’s fashion runway and provided general design for the event’s entire “look.” The pair also manned their own vendor booth that featured a wide variety of floral designs, tablescapes, lighting options and sample color schemes — all visual elements created by Hall so potential clients could get a better idea of what IKON

EVENTS offers. One of the displays incorporated an all fuschia and blackand-white polka dot theme — including balloons attached to the chairs — to show how IKON EVENTS can transform a plain dinner table for 8-10 into a classic, yet fresh look. “This pink & black table design shows what we refer to as an ‘elegant, yet young’ feel — since we’re here for a quinceañera event, we wanted to show people an option where the teen girl and her mother could meet in the middle,” said Mendoza-Terrazas, a mother herself to three daughters and one son on the way. Another display took the elegance factor a bit further with its pewter flatware and plate chargers, along with an overflowing burst of flowers as a multi-level centerpiece. That creative centerpiece — with its bright orange Gerber daisies thrown in to keep the “fun” in the floral — is what keeps the overall look from getting too stuffy, according to Mendoza-Terrazas. And the varying heights of

the floral design were accomplished via a typical example of Hall’s penchant for seeing everyday items in an out-ofthe-box way. The device that made those multi-levels possible: Grandma Hall’s silver pie holder. This is just another example of Hall’s creative juices and how he finds the extraordinary in the ordinary. “Clients never get anything stale with us,” said Hall, who attributes his eclectic design style to living his adult life in different parts of the U.S., including Washington D.C., Delaware and Chicago, and seeing a wide range of creative interpretations. “Why would I want to design something you’ve seen a million times before? IKON is about finding a new look for every event, to customize it for the person at the center of that event — I try to get in their mind, find out their personality,” he added. Making the client happy is the No. 1 goal for IKON EVENTS — and so far, so good. In fact, Hall keeps in touch with his former bridal clients, often hearing back from them post-reception. “They will send me a note letting me know that everything looked just the way they wanted and more — that means a lot to me, my clients mean a lot to me,” Hall said. “For me, they become like family.” Also family for Hall, of course, are his grandparents Ken and Barbara Hall, who raised him. Ken Hall is a longtime professional photographer in Bakersfield, so it would appear that the creative genes certainly run in the family. As just a young boy, Hall would accompany his grandfather to weddings where he, too, would shoot photos and develop an eye for those visual cues. “But he definitely has his own style,” said Barbara Hall of her grandson’s present-day

line of work. Especially in these tougher economic times, the staff at IKON EVENTS is mindful of the budget constraints their clients face and make their rates very competitive as a result. They even offer payment plans. “We want everyone to look to us to make their occasion even more special. We want Bakersfield to know that with IKON, not only will they get fair pricing, but our service will also be superb, always with their interests in mind,” said Mendoza-Terrazas. Hall agreed, saying his clients’ wishes become his commands. “Planning an event, designing the look — that doesn’t revolve around me, that revolves around the client,” said Hall, who offered a recent 8 p.m. consultation appointment with a client because of her hectic work schedule. “I work around my client’s schedule, which becomes my schedule.” Of course, for people who love to create, it all comes back to breaking through those artistic barriers, making a vision come to life. Mendoza-Terrazas sees this on a regular basis in Hall. “Kenneth wants to live his passion — he is a creative genius and to get paid to create and do what he loves is just icing on the cake,” she said. “He really wants to be able to create beauty, and the grander the scale, the better.” How iconic …

IKON EVENTS Now located in East Hills Mall Free consultations Phone: 661-578-2224 661-345-1309 661-903-0278 e-mail: ikoneventsinfo@gmail.com July 2009

MÁS | 25


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Bring Home the Warmth of Mexico

Noe G is back ‘In the Mixx’ ello, I’m back and ready to put you in the mixx for this month’s coolest spots to be and to be seen at. Last month, Rap Artist DJ Quick & Kurupt rolled through town, comedian and funny man Carlos Mencia did his thing at the Fox; La Raza guy Kid Frost showed love at the Nile; and the College Kid Asher Roth cruised through for a meet-and-greet with listeners of Hot 94.1FM; and the legendary King of Ranchera music, Vicente Fernandez sold out the Rabobank Arena. This year’s MÁS Magazine’s Third annual Quinceañera Expo June 14 was a big success! A big thanks for everyone who helped and supported this event. Is it me, or does this town seem to be drowning in clubs and DJs? lol! I heard even The Mint has VIP tables, that’s what I heard ... lol! Well, keep reading and let’s find out what’s popping for the month of July. Let’s get “In the Mixx ...”

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Let’s do some food real quick, ‘cause you know I love to eat. Remember, way back in the day, La Tapatia Restaurant in the alley off of Baker Street (the actual address is 617 Chico St. to be exact)? I went with some friends one day — and let me tell you, they have one of the best lunch buffets I’ve ever tried. So if you work or hang out anywhere near there, try them out. I promise you won’t be disappointed. Serving enchiladas, tapia fish fillet, real guacamole, grilled chicken and tacos de carnitas and lots more. La Tapatia is open 8 a.m. to 3 p.m., Monday through Thurs-

By NOE G. | Contributing Columnist

Do you know of a comedy show, play, nightclub or other event that you want to share with MÁS magazine? E-mail it to: noeg@ massvmixx.com or tadamo@ bakersfield.com day; and 8 a.m. to 8 p.m., Friday and Saturday. For any questions or to call ahead, call 661-3240015. Then e-mail me and give me your feedback!

SOME SERIOUS SALSA! Calling out all the salsa dancers and people wanting to learn how to dance salsa, come and get free salsa lessons every second Wednesday of the month at Cabana Palms, 3001 Calloway Drive. Doors open at 7 p.m. with lessons until 8:30 p.m., then stick around for Noche De Rumba dance, drink and mingle as DJ Micky Rock spins all your favorite salsa, cumbias and merengue until last call! Continued on page 29


AY MUJER

Major League fun Comparing America’s favorite pastime to life Editor’s Note: The end of Deborah Ramirez’s column was inadvertently cut off in the June issue of MÁS. We are publishing it in its entirety in this issue. Ay Mujer, when God throws you a curve ball, take it or leave it but don’t dwell on it. With baseball season in full swing, I began to think about my life’s trials, tribulations, challenges and accomplishments as a baseball game — a major league baseball game, of course. Growing up, I loved to play the game and still thoroughly enjoy watching it be played at any level. So, as I thought about who would be on my fantasy baseball team — since the pitcher up on the plate throwing me curvies much, much too frequently is Nolan Ryan — I need the best players ever to play my game. So, I’ve recruited Derek Jeter since he’s not only a great shortstop but a gentleman and very easy on the eyes … ay mujer. Covering the bases — Lou Gehrig on first, Joe Morgan on second and Brooks Robinson on third. In the outfield, center-

fielder, Willie Mays, Frank Robinson in right, and in left field, Lou Brock. Catching for starting pitcher Greg Maddux is Johnny Bench and Mariano Rivera will come in as relief. Big Pap, David Ortiz, will be the designated hitter and no one knowingly on ‘roids, porque eso es el equipo de béisbol del diablo. Oh, what a team I’ve assembled and you’d think we would have had this game all wrapped up by the end of the ninth inning, but my game keeps going on and, good God, Nolan Ryan just doesn’t seem to tire! And if that’s not enough, Dennis Eckersley, Goose Gossage, and Rollie Fingers can be seen warming up in the bullpen. The score has gone back forth and since we tied at the end of the ninth inning, we’ve gone into extra innings. My team has fought the good fight, but it seems like I may have recruited the wrong players for my life’s team. Not that they aren’t top-notch players, but for this game, I’m going to have to call in my bench warmers, Peter, Andrew, James, John, Philip, Bart, Tomas,

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Mateo, Thad, Simon, and Jude. The team that started the game went into the clubhouse and was finding comfort from my trainers, Immaculate Mary, Sacred Heart of Mary, and Mother of Perpetual Help. I’m in extra innings but with a team of benchwarmers like I have, I’m confident that no matter how many curve balls are thrown, we’ll come out victorious. So, the pitchers can just keep throwing me the heat and as many curve balls as they’d like because these are just 12 of many more benchwarmers and my team players that I can call upon. In fact, two of the strongest reserves, Michael and Gabriel, are looking forward to getting into my game. So, as you can see, I don’t fear the pitcher or those waiting to relieve because I’m on the winning team. God has a sense of humor and so do I. Life is played out as a tragedy without laughter. It’s not how you play the game but who’s on the bench waiting to play the game with you. In memory of my Uncle Tony Mireles, who loved me enough

“Ay Mujer” is written by Deborah Ramirez, a proud Chicana de Bakersfield.

to tell me the truth. He loved the tradition of baseball as a spectator, player, parent, coach, J.B.A. Commissioner, and umpire. He’s come in now behind the plate to umpire my game. ¡Gracias Dios! - tqm/Your Favorite Niece xxooxox

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Saturday, July 11, 10-1 Kern County Museum 3801 Chester Avenue, Bakersfield Keep track of the books you read from now until July 11, then bring this log to BOOK BLAST and your whole family gets in for FREE! Reading log also available at www.kcmuseum.org. BOOK BLAST READING LOG Name: Date

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REPLAY FIESTA! Recording artist from MTV’s “Makin’ The Band,” Donnie Klang (hey, that sorta rhymes!) will be at Replay Lounge, 4500 Buck Owens Blvd., Friday night, July 24 to hype the crowd up and also hosting the homie DJ Mike’s B-Day bash. This party is for the 21-and-over with ID, of course. Super DJs in the mixx with all the party jams. All night drink specials and Champagne bottles poppin’! Don’t miss this party! Show Donnie that Bakersfield love ...

Klang Continued from page 26

Remember, it’s 21 and over with ID. Also, VIP cabanas and tables are available. All night drink specials and a cool vibe, too. Come out and support Noche De Rumba, the playground for the grown folks. More info at 661-588-8888.

Alright gente, keeping it short this month ... B-day shouts and late Happy Father’s Day to my pops Manuel Garcia. We miss you, dad, from the Garcia clan; B-day shouts to my bro Hime; the homegirl Lien, Happy BDay; and shouts to everyone who reads MÁS Magazine! We love MÁS readers! Check out the Web site also at: masbakersfield.com. Have a fun and safe July! Stay cool, don’t drink and drive, peace out & don’t hate ... Noe G!

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The

Network Kern County Hispanic Chamber of Commerce

www.kchcc.org

Menudo Cook-off … a steaming success! COURTESY OF KCHCC The Kern County Hispanic Chamber of Commerce Latino Food Festival and 11th annual Menudo Cook-off took place on Sunday, June 7 at the Kern County Fairgrounds. The large event was a family day of fun, entertainment, food vendors, informational and business vendors, and included a jalapeno and ice cream eating contest. Fifty-three menudo contestants entered the cook-off vying for the best menudo in town, and over 12,000 people were in attendance at this successful event. The crowd was entertained by an amazing line-up including the “Latin-Legends” Tierra, El Chicano, Thee Midniters, and local Latin-Legends Mento Buru, along with Mariachi Juvenil de Atzlan and Grupo Folklorico Huatzticalli. There were cash prizes and trophies for the best menudo, bestdecorated booths, and winners of the eating contest. The event committee was chaired by Jay Tamsi; co-chair Ruben Gonzales; assisted by committee members - Joe Jimenez, David Alanis, Jan Bans, Jesse Bonales, Fernando Aguirre, Joe Serrano, Ramona Herrera, Fran Trevino, Blodgie Rodriguez, Patti Robertson, Bobby Gil, and Josie Vega. The KCHCC would like to thank our generous sponsors: Budweiser, Bud Light, MAS Magazine, BAKOTOPIA, State Farm, Groove

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July 2009

SAVE THE DATE JULY 8 Business Mixer Hosted by Code 3 Uniforms 10530 Rosedale Hwy # 1 5:30 p.m. - 7:30 p.m. For information, call 587-1700

JULY 16 Ribbon-Cutting First Mortgage Corporation 4630 California Ave. (Easton & California) 5:30 p.m. For information, call 321-3300 ext. 236

AUG. 12 99.3, Chevron, Wells Fargo, Chain Cohn Stiles, AT&T, Golden West Casino, Code 3 Uniforms, Kern Central Credit Union, National University, Pepsi, KGET, KKEY, Spanish Radio Group, KERO, Azteca 42, Univision, MIRAGRAFX, Brighthouse, El Popular, CM Enterprises, Dreyer’s Ice Cream, Kaiser-Permanente, and Tables 4 Fun. A special thank you our membership, business partners, and volunteers for making this event a huge success. In appreciation to the Kern County Fairgrounds and Jeannie Burton, Advanced Beverage, Kern Central Credit Union, Wells Fargo Bank, Dan Johnson “The Margarita Man,” Kiddie Amusements, and our ticket locations La Mina Cantina, Gotta Go Bail Bonds, and Code 3 Uniforms.

11th Annual Menudo Cook-off: Weekend Warriors: • First Place - Maricela Sanchez; • Second Place, Pancho’s Crew Frank Gutierrez; • Third Place, Menudo By Mom & Mary - Vicky Erickson. Best Decorated Booth: • First Place, MenudoVille • Second Place, Team Buenrostro Sandra Sanchez • Third Place, Los Grandes Raymond & Rosie Cruz Ice Cream Eating Contest Adult: • First Place, Seth Ellebracht • Second Place, Devin Dodd • Third Place, Travis Ellebracht Ice Cream Eating Contest Youth: • First Place, Joaquin Dydell • Second Place, Patrick Gomez • Third Place, Robert Ross

Business Mixer Hosted by Alta One Federal Credit Union 6501 Ming Ave. 5:30 p.m. - 7:30 p.m. For information, call 397-2555

SEPT. 9 Business Mixer Hosted by Azteca America 42/ABC 23 321 21st St. Bakersfield, CA 93301 For information, call 637-2320


9

KERN COUNTY HISPANIC CHAMBER OF COMMERCE Thank you to our membership renewals and welcome to our newest members. We appreciate your support.

RENEWALS Thank you for renewing your membership! The Law Offices of Young Nichols Fresno Pacific University Jose A. Guerrero Esq. iKnowTechnology, Inc. Farmworkers Educational Radio Network, Inc. Mission Community Services Corp. Country Auto & Truck Kern Community College District Southern California Edison Central Valley Occupational Group Kern Schools Federal CU

NEW MEMBERS FEBRUARY 2009 Golden Valley Protective Services Ray Celedon 1004 H Street, Suite D Bakersfield, CA 93304 661-316-2492 Avon Donna J. Copeland 3313 Beyers Street Bakersfield, CA 933123131 661-703-8981 Email: ohdonna40@yahoo.com Donna started selling AVON in August 2007. She is now on the Honor Society Level which is rewarded after selling $20,000 worth of AVON products in 2008-2009 cycle. AVON was founded in 1886 by David H.

McConnell. Mrs. Persis Foster Eames Albee was the first AVON representative, the year it was called the California Perfume Company. Donna sells everything from lipstick, shoes, clothes, jewelry, animal items, car, household, children’s, men’s, women’s items, and health related items. Central Body and Paint Tere Vasquez 1614 Inyo Street Delano, CA 93215 661-725-4595 Founded in 1983, family owned and operated. Their auto repair industry includes: any make or models of automotive, small or large claims handling. Central Body & Paint services all insurance companies, and provides service on helping customers with claims, free estimates, free pick-up and delivery, all glasswork, refinishing with state of the art equipment and matching systems. “30” years experience digital imaging for all claims companies and electronic computer generated estimates. California Chill & California Italian Ice Terri Frazer 3809 Coffee Road/4801 White Lane Bakersfield, CA. 93308 661-817-3363 Email: terrifrazer@sbcglobal.net The company was founded in April 2006 and started as a simple mobile Italian Ice Company. As of March 2009, they have two locations inside the InShape Fitness on Coffee Road/White Lane. The menu has expanded to juice, smoothies, hot and cold coffees, and other specialty items.

Letter from the chairman THANKS FOR SUPPORTING OUR COOK-OFF! Dear Members and Friends, On June 7 we had our Latino Food Festival and 11th annual Menudo Cook-off at the Kern County Fairgrounds and I must say ... what a great time! Thank you to all of the sponsors, vendors, contestants, volunteers and everyone who showed up to support the event with family and friends! With over 12,000 in attendance, we shattered all forecasted expectations for the event, set a new record of attendance, number of contestants and vendors, number of bowls of menudo served and so on. To sum it up in one word, “success.” The community of Kern County has really proven that, in tough economic times, family and friendship can and will overcome adversity ... with a passion. We share our success with you (our family and friends), for without all of you, our events just wouldn’t be the same. The cook-off is over, but the year is not, I’m happy to say. A big “thank you” to Dr.

Rivera and Dr. Lopez and the staff at Bakersfield Center for Women’s Health as they hosted a great Business Mixer on June 10. Coming up on July 8, KCHCC Board Director Ruben Gonzales will be hosting our July Business Mixer at his place of business, Code 3 Uniforms at 10530 Rosedale Hwy. The event begins at 5:30 p.m. and he is having a ‘70s theme, so for those who would like to dress for the occasion, it is encouraged, but it is not mandatory. For more information, please contact Ruben at 5871700 — and remember, you can always go to our Web site at: www.kchcc.org for additional information.

SINCERELY, JOE JIMENEZ CHAIRMAN OF THE BOARD KERN COUNTY HISPANIC CHAMBER OF COMMERCE July 2009

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KERN COUNTY HISPANIC CHAMBER OF COMMERCE

June mixer Another great success! By Jay Tamsi KCHCC Vice-Chair

Dr. Rebecca Rivera and Dr. Elva Lopez of Bakersfield Center for Women’s Health and Glow Laser and Aesthetic Center hosted the Kern County Hispanic Chamber of Commerce Mixer on the evening of June 10. The 75 guests in attendance were treated to a complimentary skin analysis. Representatives of ColoreScience® — a medical-grade mineral make-up — were on hand to apply mineral make-up and sunscreen for attendees. Dr. Rivera and Dr. Lopez welcomed guests with a festive array of appetizers and spoke about advances in women’s health care and the broad range of services they provide in obstetrics and gynecology as well as their commitment to youth programs in Kern County with innovative fundraising opportunities. Established in 2001 to provide comprehensive health care for women in a warm and caring environment, Bakersfield Center for Women’s Health offers normal and high risk pregnancy care, Adolescent Gynecology, General Gynecology,

menopausal health, Urogyncology, major/minor gynecological surgeries and in-office diagnostic and treatment procedures. Please contact BCWH at 637-0137 or stop by their office located at 4100 Empire Drive, Suite 120.

A representative of Colore-Science applies mineral make-up and sunscreen to Dr. Rebecca Rivera.

Dr. Rebecca Rivera and Dr. Elva Lopez and their staffs. The doctors hosted the June mixer.

Kern County Hispanic Chamber seeks Executive Director Courtesy of KCHCC

The Kern County Hispanic Chamber of Commerce, one of the most influential Hispanic business organizations in Kern County, is currently seeking candidates for the position of executive director. Candidates must have a passion for serving the local Hispanic community,

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July 2009

with a focus on providing business services and support to Kern County. This position is responsible for managing the day-to-day operations of the Chamber, much like a general manager, coordinating efforts and activities of the Chamber committees, and answering to the Board of Directors. If you, or someone you know, would

be interested in this position, please submit a resume with references to: Kern County Hispanic Chamber of Commerce P.O. Box 1121 Bakersfield, CA 93301-1121 Resumes and references may also be emailed to: chair@kchcc.org


KERN COUNTY HISPANIC CHAMBER OF COMMERCE

Ed Herrera being filmed for his 30second commercial while at KGET-TV for the May mixer event.

Chamber’s May mixer plays starring role at KGET-TV By Jay Tamsi KCHCC Vice-Chair

KGET-NBC 17, NGET-The CW Bakersfield 17.2 and KKEY-Telemundo 17.3 gladly hosted the Kern County Hispanic Chamber of Commerce May Business Mixer at the corner of 22nd and L streets. The event was well attended by both news and sales broadcast staff, who were overwhelmed by the outcome and support of chamber membership, local business owners and business associates. The staff was pleased to be given the opportunity to host such an event and give back to our business partners and show our appreciation. KGET has been an NBC affiliate since 1984. KGET stands for “Kern Golden Empire Television” and the station’s General Manager is Tom Randour. KGET has dominated Bakersfield television in the Nielsen ratings since 1998, and today continues to be the highest rated general market leader. KGET and Telemundo news anchors and reporters are well recognized and

Tami Mlcoch of KGET-TV Ch. 17 (center) and co-workers at the May mixer. respected in the community, and continue to receive notable prestigious awards for their hard work and dedication. The CW Bakersfield was originally part of The WB 100+ Station Group, though that network ended in September 2006 (along with UPN) to become The CW network. The CW Bakersfield programming includes some of the most

popular programs including “Gossip Girl,” “Beverly Hills 90210,” “America’s Next Top Model,” and coming soon, a new version of “Melrose Place,” just to name a few. All of these programs were assembled to best target the young adult audience. KKEY, Telemundo 17.3 is a Telemundo affiliate and has been a sister station to KGET since 2003. Telemundo is the only Spanish language network currently producing telenovelas in the United States. In just six years since its broadcast date, Telemundo has achieved great success among the ever-growing Hispanic community. The network is also known for its great sports programming, such as the wellknown Chivas de Guadalajar and Rumbo Al Mundial soccer games, Telemundo is making great stride at reaching all audiences. “12 Corazones,” a match-making game show, has achieved tremendous success and is becoming a strong competitor in the Spanish language market.

July 2009

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GENTE GALLERY

The Bakersfield Latin American Women’s Club 30th Anniversary HELD AT THE DOUBLETREE HOTEL PHOTOS BY TANYA X. LEONZO

Top row, left to right: Jose & Maria Iñiguez and Federico & Armida Licon Bottom row, left to right: Helios & Patricia Robayo and Jorge & Jeannette Morales

From left: Maria Martin, Dr. Helia M. Corral and Angela Cook, the founders of the club started in 1979.

From left : Yoyleny La Fore, president; Susy Granizo, treasurer; Claudia Herrera, secretary; and Maria Martin, vice president.

MAOF Azteca Awards May 2009 HELD

AT

THE

MARRIOTT

HOTEL COURTESY PHOTOS

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July 2009

Norma Rojas Mora of Latina Leaders of Kern County.

UFW’s Maria Machuca and MÁS’s Olivia Garcia.


GENTE GALLERY

Congratulations, graduates! To Trina Espinoza, BHS Graduate, and to her nephew Timothy Espinoza, Roosevelt Pre-K graduate! We are proud of all your accomplishments and look forward to watching your dreams come true. Love always, The Espinoza Family

MÁS Magazine’s Quinceañera Expo, June 14 HELD AT EAST HILLS MALL PHOTOS BY TANYA X. LEONZO

Olivia Garcia and Kyle Brown Our male models. Don’t they look handsome?!

Cristina Cruz, Danielle Enriquez and Ashley Juarez.

Antler Banquet Room’s Angie Brauer and Pam Tuey. July 2009

MÁS | 35


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