MAS Magazine - January 2010

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JA N UA RY 2 0 1 0

CONTENTS 6 Granting wishes A Kern County office for Make-A-Wish group returns to help sick children.

14 Business Outlook Local business people reflect on 2009 & prepare for a brighter 2010.

8 Bless the children Volunteers reflect on the impact of an ice skating event for foster children.

18 Ready to rock! 12 Comida del Mundo Ceci Bastida looks to break through This month, we take our comida recipes to an international level!

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STAFF EDITORIAL Olivia Garcia VP/Content ogarcia@bakersfield.com Teresa Adamo Associate Editor tadamo@bakersfield.com Matt Muñoz Staff Writer mmunoz@bakersfield.com Sandra Molen Staff Writer/Copy Editor smolen@bakersfield.com

CONTRIBUTING WRITERS NOE GARCIA, LISA KIMBLE, DENISE ORNELAS, RAY PRUITT, DEBORAH RAMIREZ, GABRIEL RAMIREZ, EDDIE RONQUILLO

CONTRIBUTING PHOTOGRAPHERS FELIX ADAMO, DANIELA GARCIA, JEREMY GONZALEZ, JOHN HARTE, TANYA X. LEONZO, RODNEY THORNBURG

ON THE COVER: Carlos Chavez, a real estate agent, is one of several local business people to participate in our Business Outlook 2010 issue. Each person reflects on 2009 and previews what may be in store for 2010. See the Q & A’s, starting on page 14. PHOTO BY: Tanya X. Leonzo ADVERTISING Jaime de los Santos Sales Manager jdelossantos@bakersfield.com 716-8632

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Glenn Hammett Design Editor ghammett@bakersfield.com

Marisol Sorto Office Administrator msorto@bakersfield.com 716-8640

04 | MÁS January 3, 2010


OLIVIA GARCIA

PUBLISHER’S NOTE

New year, new hope t’s the start of the año nuevo, and definitely a time of hope and optimism. In 2009, the recession took a hit on many fronts. As I think back to this past year, I can hear the voices of my late abuelos: “Hay que tener fe.” You have to have faith. You have to believe. For that, I have lots of hope and faith that 2010 will move us forward. In this issue, we asked local successful business professionals to share their outlook for 2010. Many of them are thinking positive, but agree it will require our own involvement, creativity and desire to adelantar. MÁS Magazine is excited about 2010, too, and we plan to kick it off by hosting a mixer with Kern County Hispanic

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Chamber of Commerce in February. To stay tuned, make sure you have signed up to receive our newsletter alerts through our Web site. More details to come as it will definitely be a much-celebrated, signature MÁS event. Also, read inside of stories by local community members who recently volunteered and mentored foster children. I’ll share one excerpt from Dee Slade, an amazing local woman who continues to inspire many: “It felt good to share an afternoon with my future leaders. To let the children know I accept them as they are; it was my pleasure to give encouragement, extend respect, structure, order, unconditional love, and endorse patience and tolerance in reaching for their goals in life.” Now that’s hope.

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s Pinocchio’s Jiminy Cricket sings in the Disney classic, if only making dreams come true was as easy as wishing upon a star. Until that time, the Make-AWish Foundation — the largest wish-granting charity in the world — continues to serve as a magic wand, turning dreams into reality for thousands of children struggling with lifethreatening conditions. And now, the group has reopened a local office. Since 1980, the premier wishgranting organization has helped illuminate the lights of hope for youngsters, whether it be a new guitar or a game of catch with a New York Yankee. “Many times the wish granted to them is part of the restorative, healing process,” said Angene Griff, a Kern County volunteer with the Make-a-Wish Foundation of Central California. “Our mission is a pure and simple one, to grant the wishes of children with life-threatening illnesses or medical conditions, ages 2 to 18, to give them hope, strength and joy,” said Catherine Anspach, Kern County’s Make-A-Wish community director. Until last September, Kern County hadn’t had a Bakersfield office since it closed in 2004. Overwhelming local support led to the re-opening of a satellite office here. The return of a Kern chapter was certainly needed. Of the 88 wishes granted in the Central Valley last year, 41 percent were in Kern County, according to Anspach. “Our pure, simple mission — coupled with the unique environment of Kern County where people are so giving — is the reason Make-A-Wish has been

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so successful here, despite not having an office here for several years,” she added. “This touches people.” The Central California Fresno office of the Make-A-Wish Foundation serves nine counties in the central part of the state, from Merced to the Grapevine and Kern County, where the highest number of wishes are granted. There are four types of wishes: To go, to be, to meet and to have, Anspach said. Those enriching experiences have included trips to Disneyland, being a policeman for a day, meeting Miley Cyrus and a shopping spree.

“Our mission is a pure and simple one, to grant the wishes of children with lifethreatening illnesses or medical conditions, ages 2 to 18, to give them hope, strength and joy” Catherine Anspach, Kern County Make-A-Wish community director

And not all the dreamers are battling life-threatening conditions that are terminal, Anspach said. For example, one little boy named Logan, 3, has Rhabdomyosarcoma and wishes for an outdoor play structure. Antonio, 5, needs a liver transplant and wishes for a Disney Cars themed bedroom. Fifteen-yearold Emmie has heart disease and wishes to be featured in Seventeen Magazine. The average cost of wish granting is $5,000. Since the organization’s humble beginning, more than 170,000 wishes have been granted. The price tag of the dreams is covered by


COMMUNITY NOTICIAS armies of volunteers like Griff helping stage fundraisers at their local level. This year’s Second annual “Evening of Wishes” Make-AWish Dinner Dance set for Jan. 30 in Bakersfield is sold out. But those wishing to make the wishes of others come true can still help in a variety of ways, Griff added. The fundraiser is but one event of many Make-A-Wish ways to help make a dream come true. “There are so many different ways, from the grassroots level to the sophisticated,” she said. One of the ways, organizers say, is to adopt a wish. “It touches so many different kinds of families and children. Make-A-Wish allows people to give these children a piece of a normal life that they don’t have,” said Griff. — For more information and/or to donate to Make-A-

Autism workshop set for Jan. 30 n Jan. 30, the Autism Society Chapter-Kern Autism Network will present “Lanterman Fair Hearing,” a workshop for parents, teachers and anyone working with autistic individuals. The workshop will be held at the Kern County Superintendent of Schools office, 1300 17th St., Room 1B, in Bakersfield, from 8:30 a.m. until noon. “Through regional centers and other agencies, the State of California provides valuable services to people with developmental disabilities. These services are coordinated by the state Department of Developmental Services and authorized by the Lanterman Developmental Disabilities Services Act. To qualify for state funding, a regional center or develop-

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mental center (also called a service agency) must ensure that its decisions are fair and in the recipient’s best interest. When a recipient is dissatisfied with a center’s decision, the Act permits the recipient to file a request for a fair hearing.” For details on the Lanterman Act Fair Hearing Process by the State of California Office of Administrative Hearings (OAH), go to: http://www.documents.dgs.ca. gov/oah/forms/Fair%20Hearing%20Brochure%202003-1119.pdf This workshop will address what is the Lanterman Fair Hearing, define the Lanterman Act, then review this process. Jeff Popkin, Associate Director of Kern Regional Center, will be the presenter. Join other parents and pro-

fessionals in learning why this law is important to families of those with disabilities and how it can empower people with information to assist in helping an autistic child reach his highest level of self-sufficiency. Reservations are on a firstcome, first-served basis. This workshop is free. Seating is limited to 60 and reservations are required. To register to attend, contact Ramona Puget at 661-588-4235 or e-mail: kernautism@gmail.com. Autism Society ChapterKern Autism Network provides support, awareness, information and education to families, professionals and the public throughout Kern County. For more information, go to: www.kernautism.org.

January 3, 2010

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COMMUNITY

Young girl leaves lasting impression

Clock-wise, from top left. Linda QuiñonesVaughan, Adela Gomez, Anissa Gomez, and Sylvia Mendez-Sala. Sandra Serrano, president of the Kern Community College District. Luis Aguilar (owner of El Pueblo Restaurant in Lamont) helps serve free meals to the kids. PHOTOS BY TANYA X. LEONZO

The act of giving t the holidays, the phrase, “It’s better to give than to receive” is used quite frequently. On Dec. 12, Children Joining Children For Success put that saying into action. The effort is all about the kids, foster kids. And the primary goal of CJCS is to plant a positive seed in these children that will one day grow into success as an adult. Although the event centered around a day of free ice skating, there were many instances of hopeful moments that warmed

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hearts of the children who received the positive reinforcement and the volunteers who gave those encouraging messages. Here at MÁS, we’ve assembled a collection of thoughts written by some of the people who participated in the event. They expected to be the givers — only to find themselves receiving the kinds of gifts that are truly priceless. — For details on CJCS, call 6312904 or go to: www.cjcfs.org. Email: Sylviamendez@cjcfs.org. Schools are encouraged to participate as well — contact CJCS.

This event provided a tremendous opportunity to speak to the children who are often overwhelmed by the court process. Many did not understand what happens in a courtroom, or felt that they did not have a voice, and some sadly felt the decisions made were unfair. My hope is that speaking to the children uncloaked the court process. I conveyed to them to feel safe in a courtroom, to let somebody — the CASA volunteer or a judge — know how they feel. I also said that judges try to make decisions in their best interests. During my discussions with the children, I wore my robe and at the end of each chat, I unzipped it, took it off and revealed that I was a person just like them. It appeared the simple gesture worked; based on the reactions I received. One young girl left me with a wonderful memory. I asked each child what they would like to do as an adult. Some said that they did not know, I replied they had plenty of time to figure that out. The girl, though, told me she wanted to be a lawyer or a surgeon. She said probably be a lawyer because the sight of blood made her queasy. I thought that was cute. Later, as my wife, Debbie, a volunteer, was getting children seated for the magic show, I saw the same girl. She saw Debbie and called out, “Hey judge, is that your wife?” I said yes and took a seat behind the girl for the magic show. She turned and said I was lucky to have a nice wife. Again, she talked about her hope to become a lawyer or a surgeon. Her comment about my wife touched me because I realized how each child yearned to have a normal family life and how hard it must be for them. The girl obviously valued just seeing a husband and wife together. I will always remember this young girl and my experience. — Judge Steven Katz


COMMUNITY

Festival of goodwill Touching children’s lives in a meaningful manner can be accomplished in an infinite number of ways. A hug, a compliment, a pat on the shoulder, a free warm meal, fishing at a mountain stream or enjoying an ice skating experience can impact a child’s psyche in ways we can only imagine. Many of us who have achieved a modest modicum of success can recall a special moment with a special person that inspired us to pursue lofty goals and to believe in ourselves. Making the effort to create these special moments for foster children is always important. Just participating in the process of reaching these special children and reaffirming their humanity is beneficial to both the mentor and mentee. I enjoyed talking with the fos-

ter parents and stand in awe of their commitment. The stories the mentors shared with the children were moving. I shared my camera with the children, allowing them to take photos of families and friends and encouraging them to nurture their creative side. I appreciated the questions posed to me by the children about being a judge and felt they sensed my concern for their well-being with my presence and responses. Whether I impacted a child’s life in a positive way last Saturday is beyond my grasp. What I do know is that the entire event was an orchestration of love and only good can result from such an endeavor. Thank you for the opportunity to partake in that festival of goodwill. — Judge Robert Tafoya

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Teen gives back, gets back Being a part of the Children Joining Children for Success (CJCFS) event was a rewarding experience. I am 19 years old, busy with school and work, and I have never had the opportunity to take time to help give back to my community. My experience with CJCFS was exciting. I was waiting in one of the donated arena suites for the youth I was to mentor. While waiting, I was looking down at the children ice skating. It really made me feel good that I was a part of helping these students. I realized I didn’t want to stay in the suite all day — I wanted to help teach these children to ice skate! I don’t even remember how quickly I went from sitting to gathering a group of children, putting on skates, and off into the rink we went. I had a group of three young girls. They all held me close. It was sad to

imagine where they were coming from. But these girls had big dreams. The youngest was 5, and wanted to be “the lady that helps the animals when they’re really sick.” The other was 6, she wanted to be an ice skater, and the oldest was 10, she wanted to write books. It is my belief anything is possible for these girls. At such a young age, it surprised me the drive each had deep within them. A drive stronger than most college students of my age have today. Even I learned something from them; not to take anything for granted and to keep going until you reach your goal. I am grateful Sylvia Mendez and my grandmother brought me on board to experience this event. This event was good, I hope future events grow and are better! — Jesika Hicks, student volunteer January 3, 2010

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COMMUNITY

Hopeful moments abound It was a brisk Saturday morning. The heartfelt enthusiasm and commitment of each volunteer sent energy through the arena foyer. Hundreds of children waited outside with hope. Countless racing toward the best line that would allow them immediate access into what many had never experienced; an opportunity to meet with leaders to speak about their future, enjoy a simple meal and ice skate with Santa. Some may ask, what made this moment special? I’d simply respond, these children struggle daily with tolerance issues, adversity and believing in themselves. Yet, for this one moment, they not only had hope for the day, but hope for their future. One could not help but fully engage

in this event. Volunteers and coordinators — comprised of judges, doctors, lawyers, educators and business leaders — were present to invest their time. Many of these individuals have had their own personal challenges during their childhood. The spirit was infectious. The day was filled with optimism and yet there were moments of heartbreak and anguish, such as when the children did not want to end their day. The warmth of a smile and an embrace from someone who cared, or the simple pleasure of easy conversation was evident in their eyes; many struggled to walk away. I witnessed children being moved by not only the simple gestures of those who were

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helping them to experience this moment, but by the genuine interest that every person took in their future. We can all remember a time when we were motivated by someone’s encouragement. Imagine what could happen if our community as a whole could offer this sense of interest and commitment to these children. My personal gratitude is extended to the volunteers for their countless hours of work, to the Event Chair Sylvia Mendez-Sala, for her unwavering vision, and to those in this community who are making a daily difference for children who need a voice, a gentle hand and hope to help them achieve. — Linda QuiñonesVaughan, co-chair

Attorney H.A. Sala, aka “Santa Claus,” spent five hours on the ice, skating with foster children.

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H.A. Sala’s testimonial: Santa’s ‘nice list’ grows, thanks to acts of kindness I spent approximately five hours skating as Santa Claus with hundreds of children. The inattention to physical hygiene, lack of nurturing, sadness and, at times, despair on their faces was evident. However, as they met Santa and got on the ice to skate, the sadness was replaced with brimming smiles. Most of the children had never ice skated before, and many asked Santa to teach them how to skate. One 7-year old little girl, who ice skated for the first time, bragged to her friends that Santa taught her to skate. When asked by Santa what she wanted for Christmas, she humbly replied, “A couch would be nice.” As the children giggled and laughed as they skated around the rink, they set aside their troubled little lives — and for that day, they experienced the joy and wonder of Christmas. The opportunity for the figure skaters to assist the children with learning how to skate, many of whom were the same age as the court-dependent children, brought out compassion, kindness and a true sense of nurturing in the figure skaters. The figure skaters embraced the children with tender words, held their hands, smothered them with hugs and demonstrated to each of the children they encountered that they were welcomed, that they were important and that they were loved. Everywhere one could hear the figure skaters asking the children, “What’s your name? Do you need help?” making the court-dependent children feel truly welcomed. For the first time, the cycle of rejection was broken. No longer did they feel rejected, but they felt that they were wanted and welcomed by other children their ages and by

the compassionate adult volunteers. This event demonstrated to the figure skaters how truly fortunate they are and was an invaluable experience for them. Humanity, kindness and compassion were demonstrated through the act of children toward other children in need. The figure skaters’ interaction with the court-dependent children demonstrated the core objective of Children Joining Children For Success, of not only helping the figure skaters to become better human beings, but also helping the courtdependent children in realizing the they are important and that there are others who believe in their potential to overcome their personal obstacles. It is difficult, if not impossible, to strive for and attain success if one experiences constant rejection and a lack of selfesteem. This event replaced rejection with acceptance and elevated the self-esteem of each of these children to levels we may never know. Only the future will tell. However, what is clear is that events such as this one should continue and never be abandoned. My wife, Sylvia, came across a 10-year-old young boy who had attended the event past year at Bakersfield Ice Sports Center. He said to Sylvia, “Ma’am, do you remember me?” Sylvia stated, “Of course, I do. I am so happy you are back again,” as she gave him a big hug. The very caring foster group parent stated to Sylvia, “He has been waiting for this event all year long and has worked very hard in school and at home to be able to attend. Thank you so much for your kindness.” — H.A. Sala, attorney

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COMIDA DEL MUNDO

Widen world circle for delicioso dishes SOPA DE PLATANOS /PLANTAIN SOUP (Puerto Rico) Shredded plantains and fresh cilantro combine in a refreshing Puerto Rican soup. Ingredients: 3 green plantains, peeled (see Tip) 1 teaspoon extra-virgin olive oil 2 cloves garlic, minced 1/2 cup finely chopped fresh cilantro, divided 8 cups reduced-sodium chicken broth 1 1/2 cups water 1/2 teaspoon salt Freshly ground pepper, to taste 8 teaspoons finely shredded Parmesan cheese 8 lime wedges

Preparation time: 20 minutes Cook time: 25-30 minutes Serves: 8 servings, about 1 cup each Directions: 1. Shred plantains using the large holes of a box grater. 2. Heat oil in a large saucepan over medium heat. Add garlic and 1/4 cup cilantro; cook, stirring, until the garlic is softened, 1 to 2 minutes. Add broth and water and bring to a boil. Stir in plantains and reduce heat to a simmer. Simmer until the plantains are tender and the soup is thickened, 25 to 30 minutes. Stir in the remaining 1/4 cup cilantro and season with salt and pepper. Sprinkle each serving with 1 teaspoon Parmesan cheese and garnish with a lime wedge.

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Tip: Plantains are usually sold underripe with green-yellow skin — just what you’ll need for this recipe. (A ripe plantain, with black-yellow skin, should not be used instead.) Find them at large supermarkets or Hispanic markets. To peel an unripe plantain, slice off both ends and cut into 3-inch lengths. Using the tip of a paring knife, cut 4 lengthwise slits along each piece. Soak in ice water for 3 to 5 minutes to loosen the skin.

Remove from the water and peel. Nutritional Value Per Serving: 121 calories; 2 g fat (1 g sat, 1 g mono); 6 mg cholesterol; 23 g carbohydrates; 6 g protein; 2 g fiber; 315 mg sodium; 346 mg potassium. Source: EatingWell.com

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CEVICHE DE VERDURAS/VEGETA RIAN CEVICHE SALAD (South America) The exciting flavors of a ceviche marinade work just as well for vegetables as they do for seafood, and it would be a shame for those who don’t like seafood to miss out on them! Fresh mozzarella cheese replaces the raw fish in this healthy salad, which also has the traditional marinated onions, hot chile peppers, Andean choclo corn and other colorful vegetables. Preparation time: 30 minutes Serves: Serves 2 as a main course, or 4 as a side dish or appetizer. Ingredients: 1/2 red onion 3 limes 1 red pepper

1/2 cup cooked corn (choclo if available) 1 avocado 1 /2 aji amarillo chile pepper, or other hot pepper 8 ounces fresh mozzarella cheese 1/4 cup cilantro leaves Salt and pepper to taste Directions: 1. Slice the onion very thinly into half-moon slices and place them in a bowl of salt water. Add the juice of 1 lime and leave them to marinate for at least 20 minutes. 2. Chop the red pepper and place in a bowl with the corn. 3. Finely chop the chile pepper and toss with the vegetables. 4. Chop the avocado and mozzarella cheese into small (1/2 inch) cubes and add to the bowl. 5. Drain the onions and add to the other vegetables. Toss the

salad gently with the juice of the 2 remaining limes, and season with salt and pepper to taste. 6. Marinate salad in the refrigerator for 15 minutes, covered with saran wrap. 7. Coarsely chop the cilantro and toss the salad gently once more, incorporating the chopped cilantro. 8. Serve immediately. Source: southamericanfood.about.com

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MÁS | 13


BUSINESS OUTLOOK 2010 Local business leaders talk about the past year & what lies ahead

Michael Guerra: Don’t take things for granted Name: Michael Guerra Title: Controller/Fourth-Generation Partner, Mexicali Restaurants Q: What is your perspective on the economy of 2009? A: The restaurant business has slowed down. We have a lot of our regular customers who kept us going. We experienced a little bit of a slow down, but not to the extent of others. Even though things were slower than last year, our name, reputation and good service helped. Q: How did you deal with any challenges in your business this last year? A: When it came to suppliers and merchandise, we had to be tougher with our vendors and products. We shopped around more in order to be able to control our food costs and tighten up on excesses. Q: What did you learn about your business and yourself this last year? A: I learned that even though you have a good name and solid business, you can’t take it for granted. I learned you need to expand the way you think about how you approach things. One of the biggest things I learned was to keep employees motivated. They got hit, too. Q: Why do you think you and other restaurants have survived when others in the industry did not? A: We have learned to not get too far ahead of ourselves. Rather than expand and expand, as so many have suggested, we decided to manage and improve what we have and stay with our core consistency and keeping good employees. Q: What do you think 2010 will bring to our economy? A: I still see a challenge comparable to 2009. If commodity prices don’t go up too high, we’ll be OK. I think 2010 will be about the same, as long as we can keep the prices down. — Compiled by Lisa Kimble/Special to MÁS

14 | MÁS January 3, 2010

Ruth Darrington: The light shines bright Name: Ruth Darrington Title: Owner of Kuka’s Folk Art Q: What is your perspective on the economy of 2009? A: It was scary at the beginning of the year, and then it started to look a little bit better. Now, I can see that it has bottomed out and seems to be moving up. Q: How did you deal with any challenges in your business this last year? A: I was really careful about the amount of inventory I was carrying. I also asked my suppliers for their best bargains. Q: What did you learn about your business and yourself this last year? A: I learned that my business is going to be around for a long time. I found myself being really thankful for the people who are loyal to us. Q: What does it take for a small retail business to stand out and bring in the customers? A: They have to absolutely have a unique product. They have to know who their competition is — and the most important thing is service. We have to give the best service. Q: What do you think 2010 will bring to our economy? A: You know, I see 2010 as the light at the end of the tunnel. I think 2010 will be the year we get outside of the tunnel. — Compiled by Gabriel Ramirez/Special to MÁS


BUSINESS OUTLOOK 2010

Art Carbajal: Streamline, get creative Name: Art Carbajal Title: General Manager, Red Lion Inn Q: What is your perspective on the economy of 2009? A: It is very bleak right now. We are at the industry standard, which is a 5 percent to 10 percent loss in business because people are not traveling right now. Q: How did you deal with any challenges in your business this last year? A: We tried to be more creative in the ways we use our staff. If we lost a staff member, instead of hiring back a replacement, we spread that job to existing staff who might be asked to do several jobs. This year, instead of bringing someone in to trim our Christmas trees, the staff decorated them. They were more invested and bought into the fact that things are slow and they might be asked to do things outside their job description. We also found creative ways to reach out to the community. Q: What did you learn about your business and yourself this last year? A: Initially, we were courting heavily the Hispanic market. I learned that it is all the same market. If you make people aware … that the Red Lion Inn wants everyone’s business ... it all becomes the same market. Every event is a good event to have. Since becoming general manager last year, there were a trillion tiny things that I have had to learn and train my brain to multi-task. Q: Do you expect a boon in visitors, conferences and bookings in the coming months for you and the local hotel industry? A: We are doing really well booking into next year. Our city and event planners are doing a great job! Q: What do you think 2010 will bring to our economy? A: I’m a positive person, so I hope it will be a better year. If you streamline and get creative, you will get better at what you do. — Compiled by Lisa Kimble/Special to MÁS

Luis Aguilar: El Pueblo owner counts blessings Name: Luis Aguilar Title: Owner of El Pueblo Restaurant Q: What is your perspective on the economy of 2009? A: Very tough. I see a lot of my friends and a lot of different owners going through hard times. It is very tough! Q: How did you deal with any challenges in your business this last year? A: Well, a good business in my personal opinion means just taking care of customers, taking care of service and offering quality. I have not had to lay-off people, but I have had to cut back hours. I think I have been very lucky. Q: What did you learn about your business and yourself this last year? A: I learned that to keep a good business you have to work hard, take care of the customers and take care of the business. Q: What effect will next year’s economy have on your fundraising efforts? A: Well, this year, we are feeding the homeless for Christmas Eve. We open the doors of the restaurant to all of the homeless and we anticipate having a lot more walk-ins this year. Next year, the way things are going, perhaps we will have even more. Q: What do you think 2010 will bring to our economy? A: I think by six months it will start picking up, but it will be a very slow journey. There are still a lot of people still losing their jobs, but I have a feeling it will get better. It cannot get worse. I wish all my neighbors good luck. — Compiled by Gabriel Ramirez/Special to MÁS January 3, 2010

MÁS | 15


BUSINESS OUTLOOK 2010

Carlos Chavez: Getting real on real estate Name: Carlos Osvaldo Chavez Title: Real estate agent Q: What is your perspective on the economy of 2009? A: Home inventory was low and most of those homes were owned by banks, who I believe decided to release a few at a time to minimize the decline of home values. There was also a considerably large number of buyers—in great part because of the stimulus credit of $8,000 that the government offered. There was little, to no, appreciation on most houses this year. Overall, it was an unstable real estate economy. Q: How did you deal with any challenges in your business this last year? A: It was an unstable market in great part due to the considerably large amount of buyers, who when making an offer had to face competition with other buyers and multiple offers. In some cases, offers rose as high as $30,000 to $40,000 above asking price. This created frustration among buyers, who, in some cases, had to make multiple offers just to get a little piece of the pie. Q: What did you learn about your business and yourself this last year? A: What I learned the most about last year is that educating yourself with the latest updates and laws in real estate could have an advantage in providing the best tools and tips to your buyers and sellers. Clientele deserve to be stress free and have peace of mind. Q: What can people look forward to next year in the housing market? A: It all depends on the interest rates, the inventory and the unemployment rate. I personally believe we will finally hit the bottom for good and stability in the market will be noticeable. My advice is to purchase, now that prices and interest rates are at record lows. Also keep in mind that the tax credit was extended until April 30, 2010. Q: What do you think 2010 will bring to our economy? A: The market repeats itself like a rollercoaster. Things will get back to normal very soon — at least we hope. We are at the bottom of the rollercoaster, with the potential of sky rocketing again in the future. It may take three, four or five years, but one thing for sure is that real estate is still the best investment for a more secure future. — Compiled by Gabriel Ramirez/Special to MÁS

16 | MÁS January 3, 2010

Manuel Arriola: Change is possible Name: Manuel Arriola Title: Allstate Insurance Agent/Hispanic Chamber Foundation Member Q: What is your perspective on the economy of 2009? A: The economy was brutal. That pretty much summarizes it. Q: How did you deal with any challenges in your business this last year? A: By being sympathetic and empathetic. You try to listen to your clients and make adjustments in accordance with what they are saying. Q: What did you learn about your business and yourself this last year? A: I learned to have a better attitude and to be thankful with what you have and not taking things for granted. Q: How do you think the insurance industry will rebound in the months ahead? A: It will be difficult. The challenge for the industry will be to balance the issue of cost and value of service. For the consumer, it is all about the ability to get value for the least amount of cost. Q: What do you think 2010 will bring to our economy? A: We all want the best for all of us, our families and the community. Hopefully, people won’t assume you can’t do anything about bringing about change, whether through education ... change economically … health. — Compiled by Lisa Kimble/Special to MÁS


BUSINESS OUTLOOK 2010

Victor Portillo: New, more employers forecast for 2010 Name: Victor Portillo Title: Program support supervisor at Career Services Center Q: What is your perspective on the economy of 2009? A: We are all aware of the economic issues facing our country. Here in Kern County, we have felt the effects of the economic downturn, however, we still are seeing employers that are hiring. Through the Career Services Centers, we continue to provide no-fee services to Kern County residents and employers with the goal of preparing our job seekers with the tools to find employment, while offering employers qualified and job ready candidates for employment. Q: How did you deal with any challenges in your business this last year? A: Through (federal) stimulus money that we have received, the Career Services Centers and Employers’ Training Resource have been able to expand services by opening a new CSC in Oildale and expanding training and employment opportunities. Q: What did you learn about your business and yourself this last year? A: I learned that during this recession, our business became a more valuable asset in the community. As a supervisor, I wore many hats to ensure awareness and delivery of services. I became more flexible and readily available by promoting our services through increased presentations and community outreach activities. Q: What can people look forward to next year in the job market? A: The CSC and ETR will continue to work closely with Kern EDC and Tejon Ranch with the goal of bringing new businesses to Kern County. Indications are that the economy is slowly turning around allowing for more job seekers to find employment.

Humberto Quiroz: Live within your means Name: Humberto Quiroz Title: Vice-President, Bill Ray Tile Q: What is your perspective on the economy of 2009? A: It was a tough year and harder than the year before. Even though it was a good year for us, it was not a great year, but we tried to stay afloat. We kept all of our employees, raises and bonuses. We didn’t lose money. Q: How did you deal with any challenges in your business this last year? A: By keeping up with our bills and paying our suppliers right away. Everything is paid and that really helped … not having to borrow money. It also helped by having a lot of inventory. We don’t have to borrow money to boost our inventory. Q: What did you learn about your business and yourself this last year? A: I have learned so much from Bill Ray. You have to adjust yourself to your income and to the times, and find ways to make it with what you are making, even if you may be selling less. Spending and living within your means is how we have done business in the past, and it has served us well in these tough times. Q: What do you think the local building industry will need to do to survive? A: If there are more incentives for people to buy homes, that will help. Right now, it is hard for the industry to stay afloat with banks not lending money, and with so many homes on the market.

Q: What do you think 2010 will bring to our economy? A: We maintain a strong belief that 2010 will bring new employers to Kern County, that we will see business expansion and as the economy continues to improve, that businesses will start hiring more employees.

Q: What do you think 2010 will bring to our economy? A: I think 2010 is going to be a lot harder than 2009, especially the first few months. A lot more people will lose their jobs because government is not doing anything to create jobs.

— Compiled by Gabriel Ramirez/Special to MÁS

— Compiled by Lisa Kimble/Special to MÁS January 3, 2010

MÁS | 17


ENTERTAINMENT

Ceci Bastida: No Borders Latin alternative music legend is ready to break barriers with hot, new solo career in 2010 By Matt Muñoz/MÁS staff

eci Bastida’s new year promises to be quite a viaje. A familiar face to fans of early Latin rock or roc en español — if you prefer, as keyboardist and vocalist to Tijuana, Mexico ska / punk music legends, Tijuana No!, Bastida is ready to show off her new solo-prowess to the world. Indiscriminate music fans should already know Bastida’s place in the genre’s history. Singing lead on two of Tijuana No!’s signature tunes, “Pobre De Ti,”and an English cover of The Clash’s “Spanish Bombs,” she also traveled the globe, touring with critically acclaimed artist and friend, Julieta Venegas. Now solo, Bastida is preparing to make her own waves in 2010 with a new, fulllength release coming in March. MÁS spent some time with Bastida via telephone from her LA residence Dec. 10, a few hours before her final show of ‘09 at East LA’s Eastside Luv club to talk about history, her future and capricious American music fans. Q: You’ve been a fixture on the Latin alternative music scene since the ‘90s with Tijuana No! How does it feel to be the “First Lady of Roc en español?” A: I’ve never thought of myself that way, honestly, and I’m not trying to be humble or anything. I started when I was very young, and I think wasn’t aware of a lot of things. I was just playing because I wanted to, and I was kind of unaware of promoters or the business aspect of the whole thing, or the publicity and stuff like that. So, you know … To me, I was just playing and I was excited that we had a record out and the people came to the show, so that was pretty cool for me. Q: Tijuana No!’s lyrics included topics like the EZLN (Zapatista Army of National

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Liberation — an armed liberation group based out of Chiapas, Mexico), years before Subcomandante Marcos and Che’ Guevara shirts became fashionable. How was it received? A: 1994 was a very important year with the Zapatista movement and NAFTA (National Free Trade Agreement), and also this politician who was killed in TJ. When the whole Marcos thing started, we started singing about it, and put in on the cover of our second record in ‘94. There were so many things that were hard not to talk about, and there was this longing for people to express themselves. It was an important thing to put out there, questioning our government. Plus, it was so evident to everybody of the unfair things going on in Mexico. There was this big community and cities that were living in extreme poverty. I think the political thing also came from us living across the border, seeing undocumented people crossing the border every single day. We would see the border patrol every single day of our lives, so it became a part of life for people in TJ. People were interested and intrigued by it, and some people were turned off by it. There were events we weren’t invited to because people didn’t want us to talk about these things. But in the end, people were very accepting and supportive of what we were doing. Q: New fans were introduced to you performing alongside Julieta Venegas for years — how did your friendship become a working relationship after Tijuana No! disbanded? A: Julieta and I have been friends since

PHOTO BY MARIA MADRIGAL

we met and have always been close. She was playing in a band when she was in high school. I was a freshman, and she was a senior. I used to go see her band, and we became friends. I then started with Tijuana No! and, after about a year or so, her band broke-up. She joined us for awhile. Then, she moved to Mexico City for what seemed like many years. One day she called me in TJ and said, “I’m going to go play in LA and my keyboard player doesn’t have a Visa, could you do it?” That was in 2000, when her second record, “Bueninvento” was out. I agreed, learned the songs, played with her and had so much fun. After the show, she asked me to stay. When she recorded her third record and she started getting more popular, that’s when I decided to move to Mexico City, because everyone was based from there. I ended up playing with her band until 2008. Q: When did you decide it was time to leave her band? A: I think a little over a year before I left her band. With Julieta, it was a lot of fun, but it was also her music. I just played whatever was recorded and added a few things. With Tijuana No!, I was very involved in the Continued on page 25


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Noe G

ey, homies, it’s been two months since I’ve written my column that you so love to read. Ha-ha, j/k! Let’s just say that I’ve been really busy with a plate full of both sadness and a lot of worrying. But life must move on and just make it the best you can, que no? Drink a beer, lol! Shouts to my brother Hime, may he rest in peace, the coolest dude around! Thanks to the people who showed love at The Bistro lounge for my b-day. Recording artist Tino rolled through and did an awesome performance. Comedian/DJ Cooch rolled through the Nile with his comedy crew and made you laugh. Eric V. of the Baka Boyz dropped a set at The Bistro. Well, it’s official. Bakersfield is cluttered with DJ’s, and every bar in town has “VIP” services, but everyone in town is stuck, waiting for the next big socalled “club” to open. Do we really have a club scene? It seems to me that everyone just follows each other around, they don’t seem to care for the entertainment and good entertainment that some promoters bring to town. And half the time, Bakersfield doesn’t support, they’re used to the same old thing! But then you hear people say, “This town is boring,” well, maybe if you support good quality events, some of the entertainers wouldn’t mind coming back for another appearance. So gente, support the good quality events and try doing something different once in awhile, it wouldn’t hurt you, believe me! Alright, enough yapping, lol! And let’s get In the Mixx and find out what’s happening for the month of January ...

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Do you know of a comedy show, play, nightclub or other event that you want to share with MÁS magazine? E-mail it to: noeg@ massvmixx.com or tadamo@ bakersfield.com

sias to the Fox Theater, 2001 H St., for “The Fluffy Shop Tour.” Yeah, that’s right — the fluffy guy returns Thursday, Jan.14. The cool part is that a second show has been added. Tickets are $41.50 at: vallitix.com or call 661-322-5200. Doors open at 6 p.m., showtime is at 7, second show starts at 10 p.m.

Time to get old-schooled For all the old schoolers, The Fox will also present “Voices of Latin Rock,” with some of the greatest recording artists like Malo, Jorge Santana, Karl Perazzo, Lydia Pence, Lenny Williams and Lester Chambers. Get your tickets at: vallitix.com or call 661-322-5200. Tickets are $23-$38. Doors open at 7 p.m. More info at 661-324-1369.

Mickey’s in the house! This one’s for the little mocosos — the Rabobank Arena 1001 Truxtun Ave. welcomes Continued on page 25

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MÁS | 19


The

Network Kern County Hispanic Chamber of Commerce

www.kchcc.org

January 2010

COURTESY PHOTO

This photo is of the 2009 Kern County Hispanic Chamber of Commerce officers being installed.

HISPANIC CHAMBER

Celebrating 25 years of success

SAVE THE DATE JAN. 13, 2010

By Jay Tamsi Vice-Chair KCHCC

he Kern County Hispanic Chamber of Commerce will carry out 25 years of service, with its annual installation banquet and business awards. The event, scheduled for Sat., Feb. 6 at the DoubleTree Hotel starting at 6 p.m., will reveal the new board members and business award recipients who contribute to the success of the chamber and make a difference in the community. More than 300 people are expected to attend the annual event. The Honorable, Judge Robert Tafoya, is scheduled to conduct the installation of the new board members, while Maria Hernandez from Univision will be the emcee for the evening. The new executive board includes Ramona Herrera, chairperson; Jesse Bonales, chairelect; Jay Tamsi, vice-chair; David Alanis, secretary; Jan Bans, treasurer; Joe Jimenez, past chair. The Kern County Hispanic Chamber of Com-

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20 | MÁS January 3, 2010

merce, considered one of the largest in the state, has also benefited from Latino businesses’ growth and non-Latino businesses that cater to Hispanics. The chamber continues to be one of the prominent and fastest growing civic organizations in Kern, and currently has over 500 members. “I am extremely excited about this year’s board,” said Ramona Herrera, Chair of the Board. “2009 presented unique economic challenges to businesses, however, I believe 2010 offers Hispanic Businesses a unique opportunity to recover and prosper. The goals of our Board of Directors are to assist Chamber members to take advantage of those opportunities.” The chamber will unveil their annual business awards at the banquet. The awards are one of the many highlights of the evening for local business owners. 2009 Hispanic Chamber Awards will be given in the following categories: Business Man of the Year; Business Woman of the Year; Large Business of the Year; Small Business of the Year; Corporation of the Year; Community Service Award; Chairperson’s Recognition Award.

Business Mixer hosted by First Mortgage Corporation 4630 California Ave. 5:30 - 7:30 p.m. For info., contact 3213300.

FEB. 6, 2010 KCHCC Installation & Awards Banquet DoubleTree Hotel 6 p.m., Cocktail Hour 7 p.m., Dinner

FEB. 10, 2010 Business Mixer Hosted by MÁS Magazine TBD 5:30 - 7:30 p.m. For info., contact 3957487.


0

O

KERN COUNTY HISPANIC CHAMBER OF COMMERCE

Thank you to our membership renewals and welcome to our newest members. We appreciate your support. RENEWALS Thank you for renewing your membership!

• Bakersfield Blaze Baseball • Junior Achievement of Bakersfield • KVS Transportation, Inc. • Luis Esparza Services, Inc. • Mish Funeral Home

• Non Stop Sound - Manuel Gutierrez • The Kerber Insurance Agency, LLC • UC Merced • UC Merced Bakersfield

WELCOME, NEW MEMBERS Bakersfield Carriages/Maryanns Country Maryann Ronk 18940 Palm Ave. Bakersfield, CA 93314 (661) 589-4435 DB & Company David Bass 2001 “G” St. Bakersfield, CA 93301 (661) 324-2222

Medrano Roofing Teo Medrano 219 Chester Ave. Bakersfield, CA 93301 (661) 395-0147 ServiceMaster at Bakersfield Julian Herrera 217 Daniels Lane Bakersfield, CA 93307 (661) 324-4063

Dr. Rock & Latin Rock, Inc. Dr. Bernardo D. Gonzalez 2720 24th St. San Francisco, CA 94110 (415) 285-7719

Thompson Law Lutie Thompson 1109 Chester Ave. Bakersfield, CA 93301 (661) 322-8899

Dynamic Real Estate Richard C. Guzman 1301 So. “H” St. Bakersfield, CA 93304 (661) 201-2600

United Security Bank Doug Oelke 3404 Coffee Road Bakersfield, CA 93308 (661) 588-2265

Residence Inn by Marriott Adriana Lopez 4241 Chester Lane Bakersfield, CA 93309 (661) 321-9800

Xcel Data Mike Moreno 5880 District Blvd. #5 Bakersfield, CA 93313 (661) 836-4065

Chairwoman’s letter ear Members and Friends, Happy New Year! May the New Year bring each and every one of our members a year filled with new expectations, growth and direction. As your 2010 Chair, I am proud to serve the needs of our membership. Our 2010 Board of Directors are eager to roll up their sleeves and work towards our goals of increased membership, business services, monthly mixers, annual event planning for our Spring Social, Menudo Cook-Off, Business Trade Show and our Golf Tournament. I encourage you to be a part of a planning committee, it’s a great way to form new relationships, network and have a great time. As a small business owner, I understand the challenges and obstacles that may change the direction of our initial course. Many of us have experienced those challenges and changes in the last couple of years. Various financial analysts are predicting a slow economic recovery period. However, in my office, my team and I look forward to meeting our goals in 2010 with enthusiasm and a positive outlook. We hope to see all of you at the Installation Dinner scheduled for Sat., Feb. 6, at the DoubleTree Hotel. It promises to be a great event, and we will be celebrating the Kern County Hispanic Chamber’s 25th anniversary. In closing, I would like to take this opportunity to thank Past Chair and Interim CEO Joe Jimenez for his vision and direction in 2009. It is my plan and goal to continue to focus on membership services to better your businesses. Wishing you and your family a prosperous and healthy 2010.

D

Sincerely,

Ramona Herrera Chair Kern County Hispanic Chamber of Commerce State Farm Insurance Agent January 3, 2010

MÁS | 21


KERN COUNTY HISPANIC CHAMBER OF COMMERCE

PHOTO BY JEREMY GONZALEZ

Left top right: Klarke Garl (The Nile), Jay Tamsi (Chamber vice-chair), Joe Jimenez (Past Chamber Chair and Interim CEO), Elva Martinez, Tony Martinez, Jesse Bonales (Chamber Treasurer, Wells Fargo).

Happiness & holidays in the mix for mixer at The Nile — Contributed by KCHCC

t was a wonderful evening with chamber friends and members, as the Kern County Hispanic Chamber of Commerce hosted a membership appreciation business mixer at The Nile during the holiday season. As KCHCC has done in the years past, gifts at the door were collected in an effort to bring holiday spirit to the less fortunate children in our community. Numerous toys were donated by the

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22 | MĂ S January 3, 2010

membership and monetary donations exceeded the chambers expectations. The toys and donations were distributed equally to the organizations in the community who hosted toy drives. Thank you to our membership for their contributions. The holiday event was attended by over 100 business professionals. Guests enjoyed food catered by La Mina Cantina and enjoyed music by Xtreme Mobile DJ. A large raffle and 50/50 drawing took place, and a slideshow was present-

ed to the membership from past business mixers and events. Thank you to Michael Urioste and Joe Serrano for coordinating the presentation. Thank you to Klarke Garl, owner of the Nile, and his staff for providing the holiday mixer venue and hospitality. The Nile is located at 1721 19th St. Hours of operation are Thursday through Sunday, 9 p.m. to 2 a.m. For event information or VIP service, contact 363-3179 or visit: www.thenilebarandgrill.com


KERN COUNTY HISPANIC CHAMBER OF COMMERCE

Zumba Fitness with Angela — Contributed by KCHCC Member

umba Fitness was founded in 1996 by Beto Perez. Angela is a licensed Zumba® instructor who teaches Zumba Fitness, which is a combination of Latin and international rhythms. She offers private classes, group instruction, corporate fitness, as well as Zumba parties! Angela is now licensed for Zumba® Gold, which is for the active older adult, beginners and people who may have issues with hips or knees. It is basically a slower paced workout. Great for the baby boomers, who are such a large part of the community. Angela will be offering this class in January through the Parks and

Z

Recreation Department at Silver Creek. Angela is the first one in Kern County to have the ZumbAtomic certification. This is Zumba for KIDS. Zumba realizes that kids are more obese now than ever and wanted to address this health issue. The kids program is brand new; it launched in September at the Orlando convention that Angela attended. In addition to having the ZumbAtomic classes at her own location, she is working on partnering with some schools to get the kids moving! http://www.zumbatomic.com

— For more information on Zumba, contact Angela at 703-0791, or go to: ZumbaFitnesswithAngela.com

KCHCC BOARD Mission Statement:

2010 Executive Board

2009 Board of Directors

To create, promote and enhance business opportunities for our membership and provide business, cultural and resource linkages with emphasis on the Hispanic community.

CHAIR- Ramona Herrera

Adam Alvidrez

Joe Serrano

VICE-CHAIR- Jay Tamsi

Adriana Lopez

Michael Urioste

TREASURER - Jan Bans

Chris Bernal

Ruben Gonzales

SECRETARY- David Alanis

Donna Hermann

CHAIR-ELECT- Jesse Bonales

Fran Trevino

PAST-CHAIR - Joe Jimenez

Hilary Baird

Administrative Assistant Cyndi Imperial

For more information visit: www.kchcc.org or call the Kern County Hispanic Chamber of Commerce office at 633-5495.

January 3, 2010

MÁS | 23


DEBORAH RAMIREZ

AY MUJER

Don’t let taxes become taxing experience Ay Mujer, I was recently asked, “Do you want to pay taxes on the seed or the harvest?” Not a trick question, either. In reality we don’t want to pay any taxes, but then we’d look like a Third World nation, so taxes don’t look that bad when you consider the alternative. We all benefit from paying taxes, whether you believe so or not. Most every part of our life is subsidized and/or regulated by our government — safety, education, transportation, roads, justice, communications, fire, water, even plain ol’ dirt. Don’t believe me about the dirt? So, consider where you can and cannot dump dirt, then pop off. Shh, don’t tell anybody, though we might all break out in a riot and start calling people names for not letting us dump dirt wherever the “h, e, double-l” we want. So, why not health care? Guess what, mujer? It’s already regulated and subsidized, so why not let the rest of us benefit from what we pay into? We all benefit from a healthy, educated, safe, non-polluted society — just consider the alternative. But, fear not mujer, this isn’t a conversation about health care, it’s a conversation

about TAXES! In answer to the question: I’d rather pay taxes on the seed than the harvest because the harvest is always bigger than the seed. The “trick” is para hacer su trabajo de dinero para ti in the best, “Ay Mujer” is written by Deborah most optimal situaRamirez, a proud tion under this regulated system Chicana de under which our Bakersfield. money flows to, away, and back to us. Many of us have gone on the deferred comp. bandwagon, but then we saw the green-eyed monster pull the rug right out from under us! Then we lost a substantial amount of the money we were counting on to be there later in life. But, like I said mujer, fear not because there’s a little known “government” regulation that allows us to put away without los-

ing our principal, while benefiting from the money we put away to enjoy while we’re still alive. Oh no, don’t tell me the government did something for us! Yep, it’s called a 7702(a) Private Plan and my good friend, Erik Serda at Stockdale Insurance sold me on it with that question he asked me after first asking, “How much deferred comp. did you lose when the market fell?” Had I put my money in a properly structured 7702(a), I wouldn’t have lost the money and I’ll pay less in the end, because my harvest — while becoming smaller when the stock market fell — is still larger than my seed. Don’t forget mujer, you may not pay taxes on the deferred comp. you’re putting away now, but when you pull out your harvest, you’re going to pay taxes and you’re paying more taxes because your seed grew. ¿Entiendes? Be smart mujer, don’t ever let anyone take more from you than you benefit. When you get right down to it, it’s all economics — a cost/benefit analysis. So, just out smart ‘em and you’ll get to enjoy your harvest. And, may it be plentiful!

DENISE ORNELAS

BEAUTY ADVICE

New year, new look, perhaps a new job? Denise Ornelas, a former Miss Teen Kern County Latina, is a local beauty salon owner. Send your question for Denise to: alluringdenise@ yahoo.com or leave your question at: 395-7487

24 | MÁS January 3, 2010

Wow! I cannot believe it is 2010! I can remember not being able to wait for it to be 1999, so I could dance to the Prince song “We’re Gonna Party Like It’s 1999!” I know everybody is singing that song right now in their head with the exception of my comadre Nikki, who probably just broke out her entire Prince wardrobe and is busting all her moves ... lol! Sorry, Nikki! Speaking about breaking out the right wardrobe — it is the beginning of the year again and time for everyone to evaluate if they are happy with their current jobs or not. This is also often the time of year when everyone is coming into the shop wanting a “new look” or a “change,” for one reason or another. The most common question is

“Denise, what do you think I should wear for my interview?” Well, it depends. Are you going to an interview for The Bakersfield Californian or for our new local Hooters (stop cheering, BOYS!)? If you are interviewing for a position that is on the conservative side, then you probably want to watch your p’s and q’s such as — make sure your hair is nice and neat (maybe a simple updo), you want your makeup to be natural looking with more earthy tones (not your Friday night Cindy Lauper look) and your clothing to look nice and neat (without anything hanging out of the wrong places). If you are interviewing for a job that is not so conservative, the same rules apply with the exception of the hair — still

have it neat, but maybe something less formal like half up, half down with a few curls ... aww ha! You naughty girls thought I was going to say less clothes, more make-up and big sexy hair! Ummmm, NO — always keep an interview as professional as you can, and make sure not to forget your best personality. Please DO NOT try waking up 20 minutes before you have the interview and expect to get the job with last night’s make-up and your pink sweats outfit from Victoria’s Secreto! Well, good luck job hunters! I hope my advice helps a little — and Nikki, “Turn the vinyl Prince album off and stop rolling around on the floor!!!” Stay Beautiful, Denise


Continued from page 18

writing of the songs, and all of a sudden, I was just this musician who was just playing someone else’s music. The idea of leaving that and starting my own thing, not knowing what’s going to happen is kind of scary at first. But I think I did the right thing. Q: Latin alternative music had a swell of potential crossover popularity in the mid-’90s, now it’s back to being a niche sound for cool college kids. Where do you see the sound heading in terms of its place in pop music? A: I don’t know what exactly is going on. I can tell you my experience now living in this country is very different than when I was living in Mexico. Right now, for example, even putting out my album, the indie labels that have heard it are like, “Oh, I like it a lot … I just don’t know what to do with someone who sings in Spanish.” I think the language thing is still an issue here, even though there are so many Latinos here. A lot of these people don’t see that there’s this whole gigantic

world of people who could be into the music that a lot of bands are doing. Q: And you don’t have to know Spanish to appreciate good music, right? A: That’s also what I say. Growing up, I didn’t speak English until later in life. I listened to music in English, knew a lot of people who didn’t speak any English, and listened to everything. It wasn’t an issue. You would sing along, invent words or whatever, because you were so into the songs. It’s so different here in the U.S. A lot of people need for music to be sung in English, otherwise they’ll dismiss it. I also think that there’s something about the Spanish language that is not particularly attractive to a lot of people. I think that if I was singing in French or Portuguese, people would say, “Oh, how chic and exotic.” But I think Spanish reminds people of “all those people that live here,” or “Oh, I think my gardener might know your music.” I’ve heard those kinds of comments a lot. I don’t think they mean to be negative, but

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that’s how people tend to view it. That’s just my opinion. Q: Mexican alternative artists like El Gran Silencio, Molotov, and Julieta have received such overwhelming crowd responses at the annual Coachella in front of a mixed crowd … A: True, and I don’t think music fans here get enough credit for that. I went to Coachella, and saw Café Tacuba perform. It was packed, and not with just a bunch of Mexicans. A lot of people are intrigued by it and know that there is good music to discover. They just don’t have as much access to see the bands who don’t often come to play in the states. Q: When can fans expect your new CD? A: I hope to release it in March of 2010. Hear more of Matt Muñoz’s interview with Ceci Bastida on Bakotunes Podcast, Episode 62 at:www.bakotopia.com/blogs/b akotunes Ceci Bastida online: www.cecibastida.com www.myspace.com/cecibastida

Continued from page 19

“DisneyLive! Rockin’ Road Show. Join Mickey and his pals Sunday, Jan. 17 for two shows, 1:30 p.m. and 4:30 p.m. Tickets are on sale now at: Ticketmaster.com or the Rabobank arena box office. Tickets are $18-$45. For more info, call 661-852-7777.

Hime Garcia Shouts to: Lupe Cisneros (Happy B-Day); my Brother Hime Garcia & Nephew Matthew Romero — may you both Rest In Peace, we love and will always miss you; Linda Castro (Thanks for everything).

75

6

Spring Roll

Sesame Chicken

Cashew Nut Chicken

Sweet and Sour Chicken

Spicy Garlic Sauce With Pork

3 different styles of chow mein: Pork Chow Mein w/ Pan Fried Soft Noodle

Beef With Broccoli

Spicy Kung Pao Chicken

Egg Roll

Spicy Orange Chicken

Fried Shrimp

Egg Foo Yon

Sweet and Sour Pork

Spicy Beef

Pork Chow Mein w/ Crunchy Noodle

Cantonese Pork Chow Mein

January 3, 2010

MÁS | 25


GENTE GALLERY Marcos Reyes in concert Dec. 17, 2009 Held at the Maria Bonita Restaurant Photos by Rodney Thornburg

Louis Vegas, Gloria Guerra and Julian Morales. Tina Casteneda, Christina Velasquez and Irene Salas.

Ramiro Amador, Marcos Reyes and Victor Bejarano.

Rosario Reyes, Toby Pena, Josh Lopez and Ali Rosas.

www.wcojewelry.com

Rings

Necklaces

Your Style Is Unique Log on today and start your Holiday Shopping

Prices start at $20-$100

26 | MĂ S January 3, 2010

Earrings

Bracelets

sales@wcojewelry.com

(661)496-1415


GENTE GALLERY Kern County Latina Leaders Social Dec. 22, 2009 Held at the home of Wendy Avila Photos by Tanya X. Leonzo

Magda Menendez, Wendy Avila, and Blodgie Rodriguez.

Amanda Nobregas, Carmen Mercado, Brenda Lopez, Litzalla Bonellie-Yoakum, Maria Carmona, and Marta Muhsen.

Marta Muhsen, Wendy Avila and Brenda Lopez sharing and looking at pictures.

Blodgie Rodriguez, Luz Acosta, Debbie Simpson, Wendy Avila, Elena Acosta and Magda Menendez.

Luz Acosta and Debbie Simpson.

January 3, 2010

MĂ S | 27


GENTE GALLERY Hispanic Chamber of Commerce Member Appreciation Mixer Dec. 9, 2009 Held at the Nile Bar and Grill Photos by Jeremy Gonzalez

Michael Urioste, Jay Tamsi and Omar Ruiz.

Donna Hermann(Chamber board of directors) and Chuck Smith (CAL Golden Empire RETC).

join us for

The Kern County Hispanic Chamber of Commerce

Annual Installation Banquet

and Business Awards Saturday

Installation of 2010 Board Members

February 6, 2010 No Host Cocktails 6:00pm Dinner and Program 7:00pm Dance 9:00pm Mariachi - Oro y Plata Dancing to Music by "Prisoners of Love" (Entertainment sponsored by Budweiser)

Doubletree Hotel 3100 Camino Del Rio Court. Bakersfield

Business Attire $60 per person or $500 per table 10

RSVP ... (661)633-5495 or via fax (661)633-5499 For sponsorship or ticket information, contact 633-5495.

28 | MĂ S January 3, 2010

Roberto Orazco, Carmen Acevedo, Martin Guerrero.


GENTE GALLERY

Diane Monsibais and Donna Hermann.

Jesse Bonales, Rick Hylton and Omar Ruiz.

Ken Powell , Lisa Calles and Chuck Smith.

Mario Soria, Charlotte Mac Kelvey and Julian Herrera.

12420 Jomani Dr. Suite: B Bakersfield,Ca 93312

661.589.7411

MEDICAL MARIJUANA WE PROVIDE EXCLUSIVE INSURANCE REIMBURSEMENT FOR KERN COUNTY Process claims with every Medical Insurance Company in the U.S

Jomani Dr.

Not-For –Profit Corporation

Only Patients with proper paperwork & ID are allowed Entrance

Allen Rd.

(except Federally sponsored programs)

Rosedale Hwy

MONDAY-SATURDAY 10AM – 8PM CLOSED SUNDAY January 3, 2010

MÁS | 29


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I lost 1,250 pounds! I ate nothing but junk food all weekend and still lost more than a half ton of SUV in two days thanks to The Bakersfield Californian. You too can lose your unwanted weight fast and affordably by selling your vehicle. — Sarah Watson, happy advertiser*

Now sell your vehicle using The Californian’s self-serve system for just * Sarah Watson is a fictional advertiser

January 3, 2010

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32 | MÁS January 3, 2010


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