MARCH 2010
CONTENTS
26 Fun & fiesta! One of our Gente Galleries captures the festive scene at the MÁS-hosted mixer gathering.
15 San Patricio’s musica New album from Ry Cooder & The Chieftains fuses two cultures through song.
16 History knocked out! We didn’t get what could have been a once-in-alifetime boxing match, so what’s next?
8 Our Women’s Issue See what seven different women, all successful in their own ways, say about life, work & family.
20 KCHCC newsletter
30 Muchas mariachi!
A busy month for the Hispanic Chamber, plus tax tips, new members & a list of future events.
Our Gente Galleries cameras went to the Fox, along with plenty of mariachi (and MÁS) fans!
STAFF EDITORIAL Olivia Garcia VP/Content ogarcia@bakersfield.com Teresa Adamo Associate Editor tadamo@bakersfield.com Matt Muñoz Staff Writer mmunoz@bakersfield.com
CONTRIBUTING WRITERS VICKI ADAME, DENISE CASTANEDA-ORNELAS, JESUS GARCIA, NOE GARCIA, DIANNE HARDISTY, LISA KIMBLE, DEBORAH RAMIREZ, GABRIEL RAMIREZ, EDDIE RONQUILLO
CONTRIBUTING PHOTOGRAPHERS FELIX ADAMO, CASEY CHRISTIE, JESSICA FREY, TANYA X. LEONZO, RODNEY THORNBURG, JOSÉ TREVIÑO ART Glenn Hammett Design Editor ghammett@bakersfield.com
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ON THE COVER: Back row, from left: Michelle Chavez, Reyna Olaguez, Ramona Herrera, Patricia Gorman, Norma RojasMora. Front row, from left (both in red): Shelly Castaneda, Blanca Cavazos. See these women’s inspirational stories, starting on page 8. PHOTO BY: Jessica Frey
ADVERTISING Jaime de los Santos Sales Manager jdelossantos@bakersfield.com 716-8632
OFFICE Marisol Sorto Office Administrator msorto@bakersfield.com 716-8640
T E R E SA A DA M O
EDITOR’S NOTE
Wonder women unite for special MÁS issue t was going to take a small miracle, that much I knew … To get seven, busy, multi-tasking professional women in one place, on one day, at one time? Yeah, right — good luck with that! After consulting with my photographer-husband about the best photo shoot location for this MÁS Women’s Issue, he recommended the outdoor amphitheater stage at Beale Park — perfect! Once our freelance photographer, Jessica Frey did some scouting on the optimum lighting conditions, we were ready to at least try getting these ladies together. Thinking a Sunday afternoon could be our best bet, the request was made. One after another, the responses I received to my e-mail plea came back with yes, yes and yes. Soon enough, we had our seven women committed for our special Women’s Issue cover! Then, another woman tried to thwart our plans. Her name: Mother Nature. But only a few sprinkles fell that day, not nearly enough to stop our fantastic photo session! As each woman arrived to the park, there was instant rapport. A couple of them knew of each other, but essentially, this was the first time these women had met. Could have fooled me! Like we women often do, once these mujeres were gathered in a group, laughter and friendly chitchat soon began, along
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with sincere support in each other’s endeavors as they talked about their occupations, families, etc. The positive energy was electric! Looking at the photos taken that day, it may seem as if these women were chosen for their outward beauty — instead, they were selected because of their incredible work ethic, determination and grace. My theory is that such beautiful qualities inside are understandably also reflected on the outside. Their careers — and the paths that got them there — are varied, but at the core, these are truly inspirational women, all making a difference in our community. We thank them for that, as well as the generosity of their time in making this Women’s Issue possible. Also inside MÁS, please enjoy this month’s Gente Galleries (pages 24-30), where you’ll find photos from all sorts of local events, including another highly successful MÁS-hosted Kern County Hispanic Chamber of Commerce mixer at the Four Points Sheraton. Muchas gracias to everyone who made this gathering such a fun and festive occasion!
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MÁS | 03
Send Letters to the Editor to: MÁS Magazine, P.O. Bin 440, Bakersfield, CA. 93302. We reserve the right to edit for content, style and/or space. All letters considered for publication must include the letter writer’s first and last name as well as contact information.
OPINION
Our side of town Dear Editor, I was recently among a group of young student leaders from all sides of town. They were all excited about being there and proud of their prospective schools. When I mentioned they were welcome on the eastside of town for this gathering, I noticed some trepidation. I continued to be enthusiastic about their coming to visit and participate in this gathering. Later on this same day, I spoke to some eastside students and reminded them that this was OUR side of town, NOT the “mocosos” who run the streets at night “banging” and “claiming” it as theirs. I reminded them that this neighborhood was named the “Loma” by their abuelos who lived here decades ago. La Loma means the hill, and when someone asked where you lived, the Spanish speakers would describe it as near the hill, as the northeast has many lovely, rolling hills. I told them that the 15-year-olds did not name it, so they could not claim it. My point is the families of these neigh-
PHOTO BY CASEY CHRISTIE
Children play in front of a store on Flower Street in the La Loma neighborhood. borhoods are the true “shot callers” of these areas, not the gangs. The little old ladies that walk to church every morning. The men and women and children living the best they know how are the “soldiers”
of this area, not the taggers. These neighborhoods are populated by so many different cultures, creeds and colors that no one group, especially gangs, can say it is solely theirs. As a result, we should be proud to live on the eastside of town, and make every effort to keep it clean, safe and to make improvements whenever possible. We should make an effort to stay here and not feel the need to exit the eastside for a walled community on the other side of town. All areas of this great city of ours are wonderful. I just know too many people who have left the eastside for “greener grass” on the other side of the freeway. As in every case, the grass is not always greener on the other side. I have lived in many other cities in my life, but I have never lived on any other side of town except the EASTSIDE. I claim La Loma! — Chano Florez East Bakersfield
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St. Francis group to host dinner/dance for seminary funds ooking for a way to support your community and have fun while you’re at it? A ministry of St. Francis Church will host a dinner/dance fundraiser to generate scholarship and seminary funds. The scholarships are to support Catholic education locally, said Rudy Gutierrez, president of the Young Men’s Institute, Bakersfield Council #100, which is organizing the event. The funds also benefit local seminarians. Seminarians must pay for their own education, so supporting them can help relieve the economic stress they may have and gives them an opportunity to focus on their studies. “There’s a huge need for seminarians,” Gutierrez said. “There’s a shortage of Catholic priests.” For instance, he’s noticed that lay persons, or those who are not priests, have been giving the host or visiting the sick to support local parishes. The event will be held Saturday, March 27, at St. Francis Parish Hall, 900 H St. The social hour starts at 4p.m., followed by dinner at 5:30 p.m., then dance at 7 p.m. It will be a deep-pit dinner, and music will be provided by Aztlan. Expect to hear oldies, cumbias and more dance music, Gutierrez said. Tickets are $20 for adults and $5 for children under 12. Jose Robledo, an officer of the Youth Men’s Institute, said planning for the event has been under way for quite some time since the fundraiser will celebrate YMI’s 64th anniversary. “Last year’s event went well,” Gutierrez added. “We always have a nice crowd.”
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Their motto is Pro Deo, Pro Patria, which is Latin for God and country. Organizers said the purpose of the group is three-fold — the promotion of Catholic faith, patriotism and brotherhood. The YMI in Bakersfield started Our Lady of Guadalupe Church, but is now located next door to St. Francis Church. However, the local YMI serves members throughout Bakersfield. “This is our 64th anniversary, but that’s just local. The original YMI started in 1883 in San Francisco. It was formed mostly by Italian and Irish immigrants who were fighting discrimination in the workplace. They were struggling because, at the time, no one wanted to hire immigrants. “But they formed a group to support each other. Through self-determination, prayer and men fellowship, they began helping each other.” Gutierrez said he hopes the community will join in the anniversary celebration this month. Two special awards will also be given at that event, which they hope will bring in about 200 people. “The organization supports education, and we promote families, and we support the seminarians.” For information, please call Paul Flores at 661-204-0777. YMI is also a nonprofit service group — they are currently looking for new members, Gutierrez said. Those interested can attend a meeting. YMI holds its meetings on the third Wednesday of the month at 6:30 p.m., in St. Francis Hall. Web site: www.theymi.org — Olivia Garcia/MÁS Staff
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OPINION
Send your contribution to: MÁS Magazine, P.O. Bin 440, Bakersfield, CA. 93302. We reserve the right to edit for content, style and/or space. All opinion items considered for publication must include the writer’s first and last name as well as contact information. 500-word limit.
Latinos need to push for
political redistricting By Jesus Garcia Special to MÁS
andated by Article I of the Constitution; 1872 Reapportionment Act and 1964 Voter Rights Act, states are required to conduct the once a decade process of realigning political boundaries known as redistricting. Under the principle of “One Person, One Vote,” states utilize Decennial Census data to
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create new Congressional districts that are supposed to be “contiguous and compact” and have “as practicable an equal number of inhabitants.” Similarly, many state and local governments also use this time to revise legislative and other special district boundaries. Since most redistricting is done by those in power, the odds are against new districts being a fair representation of the population. This process known as “Gerrymandering”
has been particularly effective at preventing an expanded Latino political presence at all levels. At the national level, two examples are glaring. In Texas, the Republicancontrolled state legislature in 2003 initiated a redistricting of congressional districts that yielded an additional six Republican districts. Despite gaining two congressional seats through reapportionment, and Latinos representing 32 percent the state’s population at the time, no additional Latino congressional district was created. In California, Gov. Gray Davis and the Democrat-controlled legislature used the redistricting process to create congressional districts that assured the re-election of the existing congress, while excluding enough Latinos from at least four districts to prevent them from being competitive, even for a Latino Democratic candidate. The history of redistricting in Kern County for Latinos is equally discouraging. In the early 1990s, only after threat of lawsuits by the Kern County Latino Redistricting Committee, were the majority Latino Fifth District Kern County Supervisorial and 30th Assembly districts created. They remain the only major competitive districts in the county to a Latino candidate. State Senate seat District 16 is also now competitive for a Latino candidate. Despite being 42 percent of the population of the city of Bakersfield, a Latino has never been elected to our city council. Lastly, since most school
boards and other special districts in the county elect trustees on an at large basis, Latino representation on these boards, with very few exceptions, is non-existent. So what to do? First, it is crucial that all Kern County residents be counted in the 2010 Census. Latinos also need to be vigilant of the California Citizens Redistricting Commission. Since Latinos are projected to account for 88 percent of Kern County’s estimated growth between 2000 to 2010, an increase in the local population could be used as leverage to assure that the new Assembly and Senate districts enhance the political interests of Latinos. Latinos need to push, so the redistricting of the Bakersfield City Council and Kern County Supervisors is conducted in an open and public process, one that allows for public review and comment. Finally, a review of the practice of at-large elections in school boards and special districts needs to be proposed. Atlarge elections, especially where two or more trustees are elected at one time, allow 50 percent of voters to control 100 percent of seats. With multiple votes cast, Latino candidates in at-large elections are placed at a significant disadvantage. — Jesus Garcia is a Bakersfield resident who previously worked as a statistician demographer at the U.S. Census headquarters in Washington, DC, assigned to the Ethnic and Hispanic Statistics Branch.
OPINION
Why ‘should’ we wait any longer for immigration reform? By Vicki Adame Special to MÁS
t’s been more than a month since President Obama gave his State of the Union address. And among the many topics he touched upon, he spoke the words so many Latinos had hoped to hear — well, sort of. Out of a speech that, when printed was slightly more than 12 pages in length, President Obama dedicated roughly three dozen words to immigration reform. I’m slightly puzzled by the advocates, who the next day came out and praised the president for promising immigration reform. Were we listening to the same speech? The words President Obama used could have been much stronger. What he said was, “And we should continue the work of fixing our broken immigration system …” “Should.” It is a vague word. Why didn’t he say, “I commit,” or “We will?” For me, the word “should” has a different connotation. It’s used when we talk about things that we know in our hearts won’t get done, but we know the intention behind it is good. As in “I should lose 10 pounds,” or “I should clean out the garage” or “I should give the dog a bath.” Immigration reform has been an issue for the past 10 years, and that is a conservative estimate. And it has not gone away. It has only grown in magnitude and scope. I can’t fault President Obama. There are so many issues plaguing the United States at the moment, that setting priorities is a must. I only wish we would have
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received more than a “should.” But that is not to say all politicians are ignoring immigration. Rep. Luis Gutierrez, D-Ill., introduced a comprehensive immigration bill in December. The Comprehensive Immigration and Reform for America’s Security and Prosperity Act of 2009 (HR 4321) is based on three simple principles according to Gutierrez: families, jobs and security. The bill is far-reaching. And Rep. Gutierrez has been on the road talking and encouraging people to speak up about the need for comprehensive immigration reform. Gutierrez is no stranger to introducing immigration reform. In 2007, he authored the Security Through Regulated Immigration and a Vibrant Economy (STRIVE) Act. And although he had a Republican co-sponsor, the bill was referred to committee, where it died. To the best of my knowledge, Gutierrez is the only politician who has been talking about immigration. But he also knows the reality of getting CIR passed this year. During a meeting with a group of Latino advocates and community leaders in Los Angeles in February, he put things in perspective. Gutierrez told the crowd that if action is not taken by March 21, reform won’t happen this year. This is the day before the spring recess. And after the break, everyone will be focused on the mid-term elections. I applaud Congressman Gutierrez for his efforts and his unwavering commitment to CIR. But it will take more than his efforts to get it done. We can’t rely on hope alone. We must back the words with
actions. Remember the marches of 2006? I believe we all agree the immigration issue stretches far beyond the estimated 12 million undocumented people who live here. It is about securing our borders. It is about passing the DREAM Act and allowing those young men and women who hold a university degree the opportunity to contribute to this great nation. These students have known no other home but the United States.
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And who is to say that among these individuals doesn’t lie the researcher who will discover the cure for Parkinson’s, or the astronaut who will be the first to step foot on Mars? I don’t pretend to have the answers, nor do I have a magical fix to the problem. But I do know that the longer we wait, the worse the situation will become. One thing is certain, we cannot continue with the immigration system that is currently in place.
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MÁS | 07
COVER STORY
Marvelous
Mujeres Our seven “Marvelous Mujeres” in this special Women’s Issue of MÁS Magazine are proof positive that hard work, determination and a true passion for career, family and life’s purpose really does make a difference. So do these women, these Marvelous Mujeres ...
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Photos by Jessica Frey
Ramona Herrera: Success shines on Age: 60 Occupation: State Farm Insurance Agent Family: Married; two children; two grandchildren. What inspires you: Family and friends are an inspiration; they bring balance and strength to my life. It’s knowing I can depend on them, regardless of the circumstances. Secondly, knowing I can make a positive difference in someone’s life. By Gabriel Ramirez Special to MÁS
Ramona Herrera remembers the day when a young, single mother — her child in tow — walked into her office to buy vehicle insurance. “She worked for a packing company, lifting up to 40-pound boxes, six days a week,” said Herrera, a State Farm Insurance agent and the new Chair of the Kern County Hispanic Chamber of Commerce. “One day, she asked a question: ‘How does someone get a job in a business office like yours?’” The same question was one that eventually opened the door of success for Herrera — though not without finding the proverbial keys, thanks to help from those who had already made that journey. For Herrera, that young mother’s desire to “find something better” is representative of her own path to becoming a State Farm Insurance Agent and the 2010 Kern County Hispanic Chamber of Commerce’s Chair. Herrera was first drawn to the world of insurance by State Farm’s mission statement, which is to manage the risk of everyday life, recover from the unexpected and realize their dreams. “My career allows me to assist in educating my customers about their needs,” Herrera said. “These factors influenced my decision on my career.” She remembers the amazing opportunity that came her way and began with a phone call. With hard work, time and determination, Herrera opened her own State Farm office (along with her team) July 1, 2001. It’s the kind of realized goal that results from a strong work ethic, the kind you learn about firsthand. Growing up in a migrant family that followed the seasonal harvest from Texas to Arizona and California, Herrera witnessed what hard work truly was on a daily basis. “My parents taught us the meaning of hard work, commitment and appreciation of family,” Herrera said. “You live your life
Blanca Cavazos
Ramona Herrera doing the right thing, affecting others in a positive way and benefitting for your personal gain from hard work.” And that determination is exactly what Herrera put into opening up her own business. “I have been very fortunate in my life. I have had the opportunity to work with wonderful people who have impacted my career with their mentoring, encouragement and their trust in my abilities to succeed and further my career,” she said. “More and more, we are seeing key positions and business ownership being held by Latinas. “Most importantly, we can influence our younger Latinas to become leaders.” Even more so, now that time has changed women’s roles and the perception of those roles, according to Herrera. “Women, regardless of our ethnic background, are motivated to accept challenges today that perhaps 20 years ago were shadowed by other responsibilities,” she said. Far from being in anyone’s shadow herself, Herrera hopes to continue to help people through the work she does with her business, the Hispanic Chamber and the many organizations in which she volunteers.
Blanca Cavazos: Arvin High’s guardian angel Age: 50 Occupation: Principal of Arvin High School Family: Single; three grown children What inspires you: “Providing opportunities and people taking advantage of those opportunities, and proving people’s stereotypical expectations wrong.” By Lisa Kimble Special to MÁS
Blanca Cavazos knows the many metaphors about doors. The ones about doors locking, closing and opening. So when Arvin High graduates return and ask their longtime principal how might they repay their alma mater for the excellent education they received, Cavazos replies: “Somebody kicked the door open for Continued on page 10 March 7, 2010
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Continued from page 9
you, doors that have not been open, and made it possible for you to pull someone else through that door.” She ought to know. Over the years, Cavazos’ path has been filled with many friends who helped usher her through more than a few doors of professional opportunity and positive change. That’s a big reason behind her passion to help AHS students overcome the challenges of illiteracy, truancy and language barriers that can occur at the rural campus with its migrant farmworker families and a student body enrollment that is 92 percent Hispanic. Today, the future at AHS shines bright, according to its enthusiastic and ever-supportive principal.
“I see Arvin as the land of opportunity,” said Cavazos, citing the school’s phenomenal “We The People” team’s regional winning streak that has taken them to the state competition. “I’m one of those kids — no one can convince me that a better future is not available. “I know better.” Case in point: Cavazos has walked in her students’ shoes. She came to Arvin from Mexico with her family when she was just a toddler. Neither she, nor her parents spoke English. “I remember what that was like,” Cavazos said. A graduate of Arvin High and Cal State Bakersfield, she began her teaching career in her hometown. She later served
as assistant principal at Bakersfield Adult School and Foothill before she was encouraged to apply for the Arvin post in 1997, following the death of her former high school principal and professional mentor, Jack Schultz. Cavazos understands the intricate dynamics of the Arvin family because she’s not an outsider, she’s part of them. “I want those people who looked at me years ago and didn’t think I could make it — I want to prove them wrong, not only for me, but for these kids,” she said. “It is all about getting an education for these students and their families and for a better life. “If we change life for one student, we change life for that family forever.”
Reyna Olaguez: Making it count Age: 27 Occupation: Partnership specialist, Kern County, U.S. Census Bureau Family: Married What inspires you: “Seeing communities come together to work on issues affecting them is inspiring to me. There is nothing like the energy that flows from a group of enthusiastic and positive people working toward a goal they are passionate about.” By Dianne Hardisty Special to MÁS
Reyna Olaguez
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Reyna Olaguez is a woman on a mission: To count every nose in Kern County. The 27-year-old bilingual Bakersfield woman is a partnership specialist with the U.S. Census Bureau. “It’s a very important job,” she said, vowing to include everyone — man, woman, child, members of minority and majority groups — in the nation’s population count. The U.S. Constitution requires the count to be conducted every 10 years. Based on the results, federal dollars and government resources are allocated to cities, counties and states. A person’s failure to respond to the 10-question form will result in an “under-count,” and deprive communities and residents of much needed services. “I have always liked working with my community,” said the South High graduate, who earned a degree in political science and communications from
California State University, Bakersfield. Her career already has been filled with rich experiences, including an internship with Radio Campesina and a brief stint as a legislative aide to state Senate Pro Tem Darrell Steinberg. But she missed her home and family. Olaguez, who is married, is a middle child. She has five brothers and four sisters. Her parents live in Bakersfield. Olaguez moved back to Bakersfield in 2008 and worked as a crime prevention specialist for the Kern County Sheriff’s Department, before being hired by the U.S. Census. Olaguez was born in Mexico, but spent her childhood in Modesto. When she was 16, her family moved to Shafter, where her father operated a small trucking business. Later, the family moved to Bakersfield. “Now that I am working mainly with community leaders, I have seen firsthand the power there is when people join forces,” she said. “You can give a message to 10 people, and they will turn around and take that message to hundreds, or even thousands, of people.” Olaguez is intent on spreading the message of how important it is for all people living in the United States to be counted in the census. By federal law, responses and the identities of respondents are held in confidence. There are no risks to the respondents, only rewards for being accurately represented in the count, she said.
Michelle Chavez: Cancer’s worst enemy Age: 28 Occupation: Director of CBCC Families Fighting Cancer Family: Engaged to be married in November What inspires you: People with wisdom. I like listening to those who have lived full lives. They speak through experience, and they truly relish in the good times and approach obstacles as if it was dust on their shoulders. By Gabriel Ramirez Special to MÁS
As a junior at USC’s Marshall School of Business, Michelle Chavez was interning at Baxter BioScience, preparing to start her new life and career. But urgent news from home would change her path. In 2001, Chavez’s father was diagnosed with pancreatic cancer. He relapsed in 2006 and passed away in 2008. “My dad was an incredible man. He was willing to try everything to be able to be with us a little longer and teach us what he could before he went,” Chavez said. “Words cannot describe the void that is felt now that the head of our family is gone.” Her father’s passing — and the people who helped him through the tough times in his health — inspired Chavez to do some volunteer work, assisting Latino children with cancer in Los Angeles. She also decided to move back to Kern County and start her own non-
profit group, Families Fighting Cancer. “I spoke with CBCC (Comprehensive Blood & Cancer Center), where my father had been a patient, and we came together to form CBCC Families Fighting Cancer in January 2009,” Chavez said. As the director for CBCC Families Fighting Cancer, Chavez assesses educational, emotional and financial needs of cancer patients in Kern County. “One program that I am most proud of is our Pediatric Transportation Program. We transport children with cancer from Kern County to their treatment and appointments at UCLA Mattel Children’s Hospital and Children’s Hospital Central California in Madera,” Chavez said. Chavez said that CBCC will also be rolling out a program this summer to go out into the fields and provide farmworkers with knowledge on cancer risk factors, its signs and symptoms and information on screening. She acknowledged that there are cultural issues that must be overcome. They are fueled by a long list of factors, including language barriers, fear of the word “cancer,” sole use of home remedies, fear of seeking medical help due to lack of documentation and more. “Cancer has invaded our community for too long. It has taken our fathers, our mothers, our grandparents, our sisters, our brothers and our children,” Chavez said. “It’s time to fight back because we all have something to live for.”
Michelle Chavez
Norma Rojas-Mora: Thankful for opportunities Age: 39 Occupation: Housing Authority of Kern Special Projects & Supportive Services Program Manager Family: Married; four children What inspires you: “Seeing a need and knowing that there is a solution for everything and working towards that solution.”
By Lisa Kimble Special to MÁS
The adage, “Find a job you love, and you’ll never work a day in your life” could very well have been written especially for Norma Rojas-Mora. As the president of the Latina Leaders of Kern County and an administrator with the Housing Authority of Kern County, Rojas-Mora is living a dream.
“I’m one of the lucky ones,” she said. “I’m doing something I love to do, and that is relevant and in line with what I always wanted to do.” Through her work with the Housing Authority and its social service programs, Rojas-Mora has found a way to fulfill a promise she made to herself when she left Bakersfield to attend college in Los Angeles. “I always knew I wanted to come Continued on page 12 March 7, 2010
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Continued from page 11
home,” she said. “I felt there were so many needs in the valley to help, and I felt it was my obligation.” The daughter of farmworkers, Rojas-Mora — who turns 40 this month — grew up in Mettler. What the family lacked financially, they were rich with in stability and a strong work ethic that has served RojasMora well. “My parents always made sure we were taken care of and getting an education,” she said. That education took Rojas-Mora from Bakersfield High School to UCLA, majoring in sociology and Chicano studies. Rojas-Mora moved back to Bakersfield in 1993 and began working with the Kern Adult Literacy Council before joining the Housing Authority, where she’s remained for the past 13 years. “I have been very fortunate — I have a job I love that allows me to look at the needs in the community as part
of an organization that is open to addressing those needs,” said RojasMora of what she sees as her moral responsibility to better one’s own community. “I like being a part of that puzzle.” One of the main reasons she’s so involved with the youth leadership efforts of the Latina Leaders is to help migrant parents understand that it’s OK to let their child go away for a higher education. Cultural traditions can sometimes prevent Latino students from leaving home after graduating high school, according to RojasMora. “It was very hard for my parents to let me go (away to college),” she said. On the cusp of a milestone birthday — the Big 4-0 — that typically brings about a re-evaluation of a person’s lifelong dreams and accomplishments, Rojas-Mora can happily say she is exactly where she wants to be. “You’ve got one life to live, what are you going to do with it, what is it going to be?” she asked.
Norma Rojas-Mora
Patricia Gorman: A heart for bedside manner Age: 35 Occupation: Cardiac Critical Care Director, Bakersfield Heart Hospital Family: Married; two daughters What inspires you: “Knowing that I can make a difference.” By Teresa Adamo MAS staff
At a very young age, Patricia Gorman’s “empathy switch” turned to the “on” position — and it’s stayed there ever since. As a girl, she watched as each of her aging grandparents became ill with cancer. Even then, she instinctively knew that, sometimes, the best medicine comes in the most simplest form: Be there. That’s just what Gorman did for her beloved abuelos — sit with them, talk to them, be with them. By her early teen years, Gorman’s grandparents had died, but her desire to help others lived on, inspiring her career. Looking back, Gorman said, those early bedside manner experiences directly
12 | MÁS March 7, 2010
affected her choice to become a registered nurse. Today, Gorman is the critical care director at Bakersfield Heart Hospital, where she’s worked for 10 years as the facility also celebrates its 10th anniversary. At 18, Gorman went straight from Wasco High School to Bakersfield College’s nursing program and was immediately thrown into a very intense process. The pace was obviously designed to weed out those who were not nurse material. “It was very hard,” Gorman said. “But, that’s the way it should be — nursing is a demanding career, you need to be sure it’s what you want to do, but it’s a rewarding career, too.” Gorman’s immigrant parents emphasized to her the importance of continuing her education, something they were unable to do. Her mother left school after the eighth grade; her father, after fourth grade — both to work in the fields. By the time Gorman was 19, she was a full-time college student, married, on her way to becoming an RN and later, became a
Patricia Gorman
mother as well. Her daughters, now ages 11 and 7, are both active in school and sports, which means Mom is always on the go. A juggling act, to be sure, but one that Gorman is happy to perform on a daily basis — because, well, that’s what women
do, she said. “It’s a busy life all the time, but I love it,” Gorman said. “I love my job, I love being able to help people as a nurse and to have a family I love, too.” As if that “empathy switch” is passed
down in the genes, Gorman’s girls have already expressed their desire to follow in their mother’s footsteps. “They tell me when they grow up, they want to work with me here at the Heart Hospital,” said Gorman, smiling.
Shelly Castaneda: Rising star in sheriff’s department Age: 41 Occupation: Chief Deputy, Kern County Sheriff’s Office Administrative Services Bureau Family: Married; two children; four grandchildren What inspires you: “God, and my husband, who has been such a good role model, and being in a public service profession, where I can have a positive impact on my community.” By Lisa Kimble Special to MÁS
Those in law enforcement know that, at
some point in their career, there will be a defining case — one that will stay with them long after the matter is closed. For Shelly Castaneda, Kern County Chief Deputy Sheriff, that memorable situation came in the late ‘90s when a young girl was kidnapped, tossed into a canal and left for dead. Miraculously, the victim crawled out to safety. The girl eventually married and started her own family. “That case really affected me,” Castaneda said. As Castaneda rose through the ranks of the sheriff’s department, she never forgot that little girl’s true grit. In fact, she said, it’s actually helped fuel her own drive and
determination. Today, at 41, Castaneda is only the second woman — and the youngest ever — in the department’s history to hold the position of chief deputy. Though small in stature, Castaneda has developed a tremendous reputation that now serves as a positive inspiration for young Latinas perhaps dreaming of a career in public service. “I have had a lot of good role models help me along the way, so now I believe it is my responsibility to help others who are trying to promote just as I was,” Castaneda said. Castaneda, a Bakersfield native, became Continued on page 18
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NO E G.
IN THE MIXX
Noe G
‘Mixx’ it up with
irst of all, let me give big up’s to our very own Olivia Garcia for being presented with the Woman of the Year award and also to the sharp dresser and attorney at Law, Mr. David Torres for receiving the Man of the Year award at this year’s Kern County Hispanic Chamber of Commerce Installation Dinner. Comedian/actor Martin Lawrence did his sold out comedy act at the Fox Theater. Afterward, he partied at The Marriott Hotel (where you can catch me dj-ing every Friday night) and took pictures with everyone there (cool, huh?). Old School legends, GQ and Rose Royce also came by after the Valentine’s Love Jam and chilled out.
F By NOE G. Contributing Columnist
Do you know of a comedy show, play, nightclub or other event that you want to share with MÁS magazine? E-mail it to: noeg01@ live.com or tadamo@ bakersfield.com
Shouts to Tino & Eric Sean. East L.A. band, “Upground” & Bksfld’s “Vanity Avenue,” along with “Marcos Reyes” killed it at Fishlips for the Baila event. If you missed this show, stay tuned for the Cinco De Mayo Throwdown. FYI, this month — on the 14th, daylight saving time begins, so turn your clocks forward. Also this month — on the 21st, we celebrate Benito Juarez’s Birthday, tomate una. Happy Birthday shouts to Alex DeDios, Kyle Moreno, Miranda Vasquez, and Chato “Manny” Garcia, and my bro, Manuel Garcia . Now let’s get in the mix and find out what’s up for the month of March ...
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66one.com presents a PreSt.Patrick’s Day Comedy Fest, featuring comedian Darren Carter (the party starter), along with Manny Maldonado of Comics Unleashed and from the Latin Ladies of Comedy, Shayla Rivera. Hosted by KG, this is all happening on March 13 at The Nile Nightclub, 1721 19th St. Doors open at 7 p.m. Pre-sale tickets are $15, VIP tickets are $35 at Vallitix.com or call 661322-5200. Remember, laughing is good for the heart, so don’t miss this night of laughter and a good night of dancing afterward with local DJ’s mixing it up.
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‘80s legend band, The English Beat with special guest, makes a stop in Bakersfield on Friday, March 12, inside Fishlip’s Bar 1517 18th St. This show is for the 21/over with i.d. , doors open at 7 p.m. and tickets are $17 at vallitix.com. Come chill out, and listen to your old favorites. Everything from ska, pop, reggae, and punk. More info at 661324-2557.
Got verde? Everyone loves a good St. Patrick’s Day Party, right? Well, cruise on down — or should I say, up — to the Top O’ The Hill, to Amestoy’s, 2303 River Blvd. for the St. Patty Day fiesta! Amestoy’s will be serving green beer, shamrocks and shenanigans. Plus all your cool music being spun by DJ Phil “The Real Deal” all night long. Fiesta starts at 8 p.m., March 17, no cover. Throw on your green and dance like no one is watching! Also March 17, “Shamrock Shindig,” featuring Mento Buru. 6 p.m., $10, Fishlips, 1517 18th St. Reservations: 324-2557
Raw entertainment! The Wrestlemania Raw Tour is coming to Bakersfield Sunday, March 14, at the Rabobank Arena, 1001 Truxtun Ave. Check out your favorite Raw stars: Chavo Guerrero, Mark Henry, The Divas, Jack Swagger and many more. Plus a WWE Championship Match between John Cena vs. Sheamus; a six-man tag team match; and the triple threat match for the United States Championship. Tickets are $15-$60 at: ticketmaster.com or the Rabobank Box Office. Doors open at 5 p.m. OK, gente, that’s it for this month, keeping it a one-pager, don’t forget to check me out every Friday night inside The Marriott Hotel for all your old school, salsa, cumbias, ‘80s, ‘90s and more musica — no cover! Party safe and remember, don’t drink and drive. Peace out and don’t hate ... Noe G! ... noeg01@live.com Shouts to Michael Rubio (for senate); Andrew Wilkins (Fishlips); Marcos Reyes (WAR); Rachel (Amaya) Delacruz (Rest In Peace).
ENTERTAINMENT
Cooder & The Chieftains unite two lands through music in ‘San Patricio’ By Matt Muñoz MÁS staff
uitarist/composer Ry Cooder — most well-known for his acclaimed ‘97 music/film project, “Buena Vista Social Club” — has returned again to teach history through a voyage in song. “San Patricio,” — released in stores Tuesday, March 9, just in time for St. Patrick’s Day — tells the story of Mexico’s legendary San Patricio battalion. Under the direction of Cooder and Ireland’s most celebrated traditional music groups, The Chieftains, “San Patricio” musically reunites two distant lands: Mexico and Ireland. The list of guests teamed up to celebrate the two cultures is a dream come true for music and history buffs, and the result is an artistic triumphant. According to history, a small group of European immigrants, U.S. Army defectors, and even ex-U.S. slaves were offered various incentives by the Mexican government to fight against the U.S. during the Mexican-American War of 1846-1848. While historical accounts vary, due to the lack of documentation, the San Patricio battalion numbers are said to have ranged from a few hundred to more than 700 members at its peak. Viewed as traitors by the U.S. Army for their desertion, they are revered as heroes in Mexico for their bravery during what was deemed an “unjust war.” Some theories as to what caused the soldier desertion into Mexico range from religious discrimination in the U.S. against Irish Catholics, mistreatment in the U.S. Army ranks and economic hardship. Named the Batallón de San Patricio for the patron saint of their homeland, St. Patrick, the small unit of soldiers fought bravely throughout the war. Ultimately losing their battle at Churubusco in Mexi-
G
The Chieftains
Ry Cooder co City on Aug. 20, 1847, their memory and place in history continues to be debated to this day. For the first time, The Chieftains and Cooder attempt to re-tell the story, choosing to focus on passion rather than politics. Opening with “La Iguana” featuring Mexican singer Lila Downs, known for her work on the “Frida” soundtrack, the song sets the tone for the rest of “San Patricio.” Accompanied by The Chieftains, the blending of the Irish fiddle and harp, tin whistle and Mexican guitars is effective. In a video documentary of the recorded sessions, Irish and Mexican folkloric dancing were also recorded and added to
the track. Digging deeper, listeners will also be treated to more than just another collaboration CD. Dissecting the rhythmic elements, you’ll easily hear the similarities as each land’s respective folkloric style make much use of the 6/8 drum pattern. The combination blends seamlessly — from the button accordion through the bajo sexto and more. Masterfully performed, the joy and sadness in each song can be felt note by note. The CD’s impressive guest list also includes: Linda Ronstadt, Los Tigres del Norte, Los Cenzontles, ranchera music icon Chavela Vargas, and actor Liam Neeson, who narrates “March to Battle” (Across the Rio Grande), with accompaniment by Banda de Gaita de Batallon, Mexico’s only bagpipe band … “We are the San Patricios, a brave and gallant band, There’ll be no white flag flying within this green command, We are the San Patricios, we have but one demand, To see the Yankees safely home across the Rio Grande ... We’ve disappeared from history like footprints in the sand, But our song is in the tumbleweeds and our love is in this land, But if in the desert moonlight you see a ghostly band, We are the men who died for freedom across the Rio Grande ...” From Mexican-Americans searching for links in their Irish-Mexican ancestry to an often overlooked moment in history, “San Patricio” is an excellent musical map to complement any journey. Note: Some info courtesy of Wikipedia.org March 7, 2010
MÁS | 15
E D D I E R ONQU I L L O
BOXING
Did Pacman & Pretty Boy let their fans down? By Eddie Ronquillo MÁS columnist
ell, it’s official. After months of speculation, the fight between Manny “Pacman” Pacquiao and “Pretty Boy” Floyd Mayweather is officially off. And the two have moved on, unable to agree on terms of the bout. The seven-time championship fighter Pacquiao will now go toe-to-toe against Mayweather replacement Joshua Clottey 35-3-1 (20 KOs) March 13 at the new Cowboys Stadium in Arlington, Texas, while Floyd Mayweather will take on Shane Mosley May 1 at the MGM Grand in Las Vegas. The thing is, a lot of us boxing fans were not that ready to move on so easily. We’re disappointed, to say the least.
W
Floyd Mayweather and Manny Pacquiao have deprived us die-hard boxing fans — and even fair-weather fans, for that matter Eddie Ronquillo — of the biggest fight to hit the ring in at least 20 years. The bout was viewed as the one that would have catapulted the sweet science back into the minds of the public — and more importantly, set the record straight on who is truly the pound-for-pound greatest boxing champ of this era. And that’s not to mention both fighters stood to make upwards of $30 million each! Yup, this fight had all the makings of a
once-in-a-lifetime moment. Yet, here we are, having been denied what we all waited on — the Mega-Fight. When you think of one of this magnitude, you can’t help but recall the greats of the past: Marvin Hagler vs. Tommy Hearns; Alexis Arguello vs. Aaron Pryor. Mayweather and Pacquiao may have ruined a fight that generations for years to come could have enjoyed — and the biggest opportunity to put the sport of boxing back on the map. Let’s see how they play out against their new opponents. Joshua Clottey is no pushover. He has fought the likes of the late great Diego Corrales, Carlos Baldomir, and Antonio Margarito. This will not be a walk in the park for Manny, but he shouldn’t have much of a problem pulling out the win. The knock on Mosley, May-
weather’s opponent, is Father Time is not on his side. He is simply too old at 38. In fact, many people think Mayweather actually took this fight because he feels Mosley is too old and not quite the threat he once was. If last year’s knockout of Antonio Margarito is any indication of Mosley’s ferocity and non-diminished boxing skills, then this fight could turn out a lot different than people expect. I see Mayweather avoiding the middle of the ring and getting the decision. Heavyweight Champ: I had the chance to have lunch with local boxer, Manuel “El Toro” Quezada. He may be fighting on the undercard of the Christobal Arreola vs. Tomasz Adamek fight April 24 at Citizens Business Bank Arena in Ontario. No official word, but be ready to get your tickets to support our local heavyweight champ!
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16| MÁS March 7, 2010
D E N I S E C A STA N E DA - O R N E L A S
BEAUTY ADVICE
Keep PJ’s where they belong, girls! Denise CastanedaOrnelas, a former Miss Teen Kern County Latina, is a local beauty salon owner. Send your question for Denise to: alluringdenise@ yahoo.com or leave your question at: 395-7487
ello, beautiful ladies! I have a special request from Mr. Rob S. for women to try going back to the Old School days when it comes to sprucing yourself up for the day. He told me he’s tired of seeing women in public, dressed as if they aren’t in public! He can’t begin to imagine what they’re thinking as they head out of the house — how can women wear pajama bottoms as if it’s their best outfit ever, he asked.
H
I can remember (not that long ago), when I was a little girl, my mother getting up two hours early, just to get ready for work! I always thought she was crazy because I loved my sleep and would always wait until the last minute to get ready for school.
It seems many women these days feel as if it is OK to wear their pajamas out in public! Well, I can see if you’re just dropping the kids off at school, and no one is going to see you, but that’s as far as the PJ’s should go, chicas. Come on, ladies — we need to keep all those men (and some women) on their toes. And let me tell you, flannel pajama bottoms are NOT going to do the trick, unless you’re Grizzly Adams … lol! Believe me, we all have our down days, but if you know you did your best to try and look good, you will feel that much better! As for you, gentlemen, us girls would like to see you put-
ting in the same effort, so if it’s “no pajama bottoms” for us, then when the weather starts to get warmer and warmer, we don’t want to see you in Old School, OP corduroy, booty shorts and a worn-out sun visor! OK, Mr. Rob, I think women can handle your request with trying to wear the appropriate attire, but you best be looking fly, 24-7 — or the deal is off! Ladies, remember spring is almost here, and we have plenty of options to look our best, so let’s try giving those lookie-loos a run for their money! Good luck on our fashion mission — and remember to STAY BEAUTIFUL, inside and out! — Den ise Castaneda-Ornelas
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MÁS | 17
Continued from page 13
the first person in her family to graduate from college and obtain a master’s degree. A true believer in the payday that results from hard work, Castaneda attributes much of her success to her competitive nature. “Growing up, my parents instilled in us a lot of respect for law enforcement and that it is a noble profession,” she said. Over her 19 years with the sheriff’s department, Castaneda has spent time on just about every beat in the department. From Search and Rescue to the sex crimes and child abuse units, Castaneda has honed her widelyadmired people skills to make a difference. “I get a lot of satisfaction of giving back to the community,” she said. One of those local causes near and dear to Castaneda’s heart is the Kern County chapter of the National Alliance on Mental Illness. As a board member, Castaneda has found a way to honor her grandmother — who battled mental illness — while helping to bring more training for deputies on the streets. “This is where God wants me to be,” she said.
Shelly Castaneda
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AY MUJER
Take the road less traveled, mujer y Mujer ... mujer, mujer, mujer! No matter how many times you’re told, you persist. I just don’t understand. You’re your own worst enemy.
¡A
Ay Mujer, just stop feeding THE BEAST. THE BEAST doesn’t care about you. THE BEAST will suck the life right out of you and not care. You really need to stop doing this to yourself. Co-dependency isn’t fate, it’s stupidity. Most wonder if you get something out of it and yes, you do and that’s why it’s called codependency, but you don’t need that kinda something because it’s empty. I know, I know, you don’t know how to and you just can’t find courage within yourself, but those are just mas grande excuses because what you’re most afraid of is losing the familiar. What you know is safer, verdad? Because what you don’t know is too scary to even fathom. Oh, c’mon, you’ve done scarier things and more than just once.
There are plenty of mujeres out there who’ll support you and be behind you every step of the way. Don’t turn your back on those who truly love you and want the best for you. THE BEAST is too self-absorbed and selfish to see beyond THE BEAST. It’s OK, “Ay Mujer” is written THE BEAST will by Deborah adjust because Ramirez, a proud THE BEAST will Chicana de have no other alternative. The Bakersfield. problem is that you give THE BEAST an option. And, face it, mujer, THE BEAST doesn’t love you.
Those you’ve turned your back on do love you — they just can no longer stand to watch you do it to yourself. Ay mujer, don’t take too long either, because your family and friends are weary and can’t hold on much longer. They’ve come this far with, and for, you, but they just can’t take it any more. So, DO IT, MUJER! Take that first step and if you trip or fall, pick yourself up, wipe off the dirt and keep on moving. Don’t look back either because THE BEAST is there waiting for your weakness. Be strong mujer, be very strong. We’re waiting for you! Writer’s note: This wasn’t written for anyone in particular; attempting to be prolific because truly it’s written for all of us who’ve lived a life on the road traveled by too many mujeres who don’t think much of ourselves. I prefer the road less traveled and invite you to make the “other” road traveled by more than should, traveled less.
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MÁS | 19
The
Network Kern County Hispanic Chamber of Commerce
www.kchcc.org
PHOTO BY FELIX ADAMO/THE CALIFORNIAN
Risto Rubio of Mission Family Mortuary received the Community Service Award.
March 2010
COURTESY PHOTO
CALIFORNIAN FILE PHOTO
Olivia Garcia, VP of content for The Californian, was named Woman of the Year.
David A. Torres, a local criminal defense attorney, was named Man of the Year.
25 years of success! KCHCC celebrates achievements at installation & awards banquet — Contributed by KCHCC
The Kern County Hispanic Chamber of Commerce celebrated 25 years of service with its annual installation and business awards banquet on Sat., Feb. 6 at the DoubleTree Hotel. More than 300 guests attended the annual event, past friends of the chamber and new members. Mariachi Oro y Plata entertained guests during social hour and dinner. The mistress of ceremonies was Maria Hernandez from Univision, and the keynote speaker was Christopher C. Ward, CLF
20 | MÁS March 7, 2010
Vice-President — Agency, State Farm Insurance Companies. Following the program guests danced the night away to music by the Prisoners of Love. The highlight of the evening was the recognition of local successful Latino businessmen and women and organizations that have played a key role in the chamber. Seven awards were given out: Business Man of the Year; Business Woman of the Year; Corporation of the Year; Large Business of the Year; Small Business of the Year; Community Service Award; and Chair-
person’s Recognition Award. The 2010 Hispanic Chamber Awards are as follows: Business Man of the Year is David A. Torres, a criminal defense trial attorney who has managed a private firm for more than 22 years. Torres is a member of the National Conference of Bar Presidents and past president of the Kern County Bar Association. He sits on the Board of Directors for the Greater Bakersfield Legal Assistance, Central California Appellate Advocacy Project, and the Federal Bar Association, San Joaquin Valley Chapter.
Business Woman of the Year is Olivia Reyes Garcia, vice president of content for The Bakersfield Californian and adjunct faculty for journalism at Bakersfield College. Garcia also oversees MÁS Magazine, which publishes the Hispanic Chamber newsletter; and Bakersfield Life magazine; serves on the board of the Kern County Hispanic Chamber of Commerce Foundation; and is board treasurer of the Central Valley Chapter of CCNMA: Latino Journalists of California. Large Business of the Year is La Mina Restaurant, owned Continued on page 23
KERN COUNTY HISPANIC CHAMBER OF COMMERCE
Thank you to our membership renewals and welcome to our newest members. We appreciate your support.
0
Dear members and friends,
RENEWALS For renewing their memberships, the KCHCC thanks: AJ’s Tuxedo Junction Dr. Antonio L. Garcia, MD Arriola & Associates Bakersfield Association of Realtors Clinica Sierra Vista Coldwell Banker Preferred Community Action Partnership Executive Business Services
Holiday Ford Lincoln Mercury, Inc. Kern Valley Printing, Inc. La Rosa Fruit Bars Lamont Chamber of Commerce San Joaquin Community Hospital San Joaquin Realty W.A. Thompson, Inc. Union Bank
WELCOME TO OUR NEWEST MEMBERS John Vargas 5400 Stockdale Hwy. Bakersfield, CA 93309 (661) 322-5090 Business Matters Joe Jimenez 6310 Veronese Ct. Bakersfield, CA 93306 (661) 872-6987 Treasure Box Parties & Gifts Lisa Marie Mendez 1600 Westbourne Way Bakersfield, CA 93309 (661) 703-3915
Sequoia National Forest Paulla Stephens 1839 So. Newcomb St. Porterville, CA 93257 (559) 784-1500 Ext: 1193 The Parra Foundation Esther Torres P.O. Box 2570 Bakersfield, CA 93302 (661) 204-7071 CBCC-Foundation for Community Wellness Michelle Chavez 6501 Truxtun Ave. Bakersfield, CA 93309 (661) 862-7145
Wednesday, April 14 Business Mixer hosted by Personal Express Insurance 5301 Truxtun Ave., Suite 100 5:30 - 7:30 p.m. For info., contact 634-4617 Thursday, April 29 Ribbon Cutting & Re-Grand Opening Ramona Herrera’s State Farm Insurance
Save The Date — the time is quickly approaching and plans are under way for the Chamber’s first annual fundraiser. It is our Spring Social and Casino Night, hosted by Golden West Casino at 1001 South Union Ave. Friday, April 30, from 7 until 11 p.m. The evening includes dinner, music, silent auction and an opportunity to learn the art of cards. If you would like to donate silent action items please contact the Chamber office. Tickets will go on sale soon, click on to the Chamber’s Web site for further details. I would like to thank Olivia Garcia, Vice President of Content of MÁS Magazine/The Californian for hosting their mixer Feb. 11 at the Four Points by the Sheraton Hotel. It was well attended, a great networking evening. The next business mixer is March 10 hosted by Spring Hills Suites by Marriott located at 3801 Marriott Drive,
from 5:30 to 7:30 p.m. For further information, please call 3774000. Don’t forget to bring a friend. Take a glance at our renewing membership and new members listed on this page, keep them in mind when looking for services they provide, it’s always nice to visit a fellow member. Thank you all for your support. Wishing all of you continued success, may we all keep looking forward for a positive 2010. ‘Til the next time. Sincerely,
Ramona Herrera Chair Kern County Hispanic Chamber of Commerce State Farm Insurance
KCHCC BOARD
SAVE THE DATE Wednesday, March 10 Business Mixer Spring Hill Suites by Marriott 3801 Marriott Drive 5:30 - 7:30 p.m. For info., contact 377-4000
A letter from Chair Herrera
552 Central Ave. Shafter, CA Open House 4:30 - 7:30 p.m. For info., contact 746-3967
Mission Statement: To create, promote and enhance business opportunities for our membership and provide business, cultural and resource linkages with emphasis on the Hispanic community.
Friday, April 30 KCHCC Spring Social & Casino Night Hosted by Golden West Casino 1001 S. Union Ave. For info., contact 633-5495
2010 Executive Board CHAIR- Ramona Herrera CHAIR-ELECT- Jesse Bonales VICE-CHAIR- Jay Tamsi TREASURER - Jan Bans SECRETARY- David Alanis
Sunday, June 6 Latino Food Festival & Menudo Cook-Off Kern County Fairgrounds 11a.m. - 6 p.m. For info., contact 231-5623
For more information visit: www.kchcc.org or call the Kern County Hispanic Chamber of Commerce office at 633-5495.
Board of Directors Adam Alvidrez Adriana Lopez Chris Bernal Donna Hermann Donna Hollingsworth Fran Trevino Hilary Baird Joe Serrano Michael Urioste Ruben Gonzales Administrative Assistant Cyndi Imperial March 7, 2010
MÁS | 21
KERN COUNTY HISPANIC CHAMBER OF COMMERCE
Key changes mean more tax deductions — Contributed by KCHCC
n 2009, congress passed various new and expanded deductions and credits. The following is a summary of some of these key changes:
I
Tuition Tuition, related fees and required course materials, such as books, generally qualify. In the past, books were usually not eligible for education related credits and deductions. The credit is equal to 100 percent of the first $2,000 spent and 25 percent of the next $2,000. That means that the full $2,500 credit may be available to a taxpayer who pays $4,000 or more in qualified expenses for an eligible student. Forty percent, or up to $1,000 is refundable. In the past, this credit was not refundable. There are income limitations for taking this credit. There are some post-secondary education expenses that do not qualify. They include expenses paid for a student who, as of the beginning of the tax year, has already completed the first four years of college. If the student has completed the first four years of college, they may still qualify for the lifetime learning credit.
New Vehicle Purchase Incentive New car buyers may deduct the state or local sales or excise taxes paid on the purchase of NEW cars, light trucks, motor homes and motorcycles. There is no limit on the number of vehicles that may be purchased. However, the deduction is limited to the tax on up to $4,500 of the purchase price of each qualifying new vehicle and must have been purchase, not leased, after Feb. 16, 2009 and before Jan. 1, 2010. There are income limitations in taking this credit. This deduction is available regardless if you itemize your deductions or not.
Standard Mileage Rate The standard mileage rate for the business use of your vehicle
is 55 cents for each business mile driven, 24 cents per mile for medical reasons or deductible move, and 14 cents per mile for charitable miles driven. For 2010, the standard mileage rate is 50 cents for each business mile driven, 16.5 cents per mile for medical reasons or deductible move, and remains at 14 cents per mile per charitable mile driven.
Unemployment Benefits The first $2,400 of unemployment benefits received in 2009 are tax free, any unemployment benefit received in excess of $2,400 is taxed on the federal level.
Homebuyers Credit For first-time homebuyers, there is available a refundable credit of up to 10 percent of the purchase price of the home, with a maximum of credit of $8,000 ($4,000 if married, filing separate). A first-time homebuyer is someone who has not owned any other principal residence for three years prior to the date of purchase of the new principal residence. There are income limitations in taking this credit, as well as other limitations. For purchases made after Nov. 6, 2009, the new law includes not just first-time home buyers. This credit is available to those who purchase a new principal residence, provided they lived in their previous principal residence for any period of five consecutive years during the eight-year period ended on the date of purchase of their new principal residence. This credit is equal to 10 percent of the value of the new principal residence, up to a $6,500 credit. There are income, and other, limitations in taking this credit. The new law also extends the deadline for qualifying home purchases from Nov. 30, 2009 to April 30, 2010. If a qualified buyer enters into a binding contract by April 30, 2010, they have until June 30, 2010, to settle the purchase. As always, please check with a qualified tax adviser to determine if you are eligible for these credits.
FUN is a sure bet with KCHCC’s ‘Casino Night’ fundraiser! The Kern County Hispanic Chamber of Commerce will have its 8th annual Spring Social and Casino Night fundraiser hosted by the Golden West Casino on Friday, April 30, 2010. The event promises to be a fun-filled
22 | MÁS March 7, 2010
evening, from 7 to 11 p.m., at the Golden West Casino located at 1001 South Union Ave. We are currently seeking sponsors for the event — it’s a great way to promote your business with plenty of exposure. For more information on becoming a
sponsor, contact the chamber office at 661-633-5495 or visit www.kchcc.org. Proceeds will benefit the chamber’s dedication to continue business opportunities and service membership for chamber membership.
KERN COUNTY HISPANIC CHAMBER OF COMMERCE
Consider a Roth IRA, especially in 2010
Roth IRA because tax free sounds better than tax deferred — and, all things being equal, tax free would indeed be better. However, it’s not quite that simple. If you convert your traditional IRA to a Roth IRA, you’ll have to pay taxes on those traditional IRA earnings and contributions that had previously gone untaxed. If you do convert, you’ll be better off if you use money held outside your IRA to pay the taxes. If you simply take money from your IRA, you’ll obviously lower the value of your IRA — and, if you’re under 59 1/2, you may have to pay an additional 10 percent penalty on the amount you withdraw to pay the taxes. In the past, many investors have been prohibited from converting their IRAs due to either their tax filing status or their
income. Under previous rules, you could convert your traditional IRA to a Roth IRA only if you were married and filed a joint return or were a single filer, and your modified adjusted gross income (MAGI) was $100,000 or less. But starting in 2010, you can convert funds to a Roth IRA even if your MAGI is over $100,000. You will also be able to convert to a Roth if you are married and file separate tax returns. And that’s not the only piece of good news regarding your conversion ability. As mentioned above, you will have to pay taxes when you convert to a Roth IRA. A conversion is usually reported as income for the tax year the conversion takes place. However, in 2010 only, your conversion amount will be split and reported as income for tax years 2011 and 2012, unless you elect to report the entire conversion amount on your 2010 taxes. You may find that spreading the taxes over two years can make the conversion more affordable. In any case, consult with your tax advisor before converting from a traditional IRA to a Roth. If done correctly, such a conversion can potentially make a big difference in your ultimate retirement lifestyle. — This article was written by Edward Jones for use by your local Edward Jones Financial Advisor. Edward Jones, its employees and Financial Advisors do not provide tax or legal advice.
California for more than 130 years and in the San Joaquin Valley for well over a century. Through donations, sponsorships, and community involvement, Chevron supports more than 150 sustainable community and civic programs. Chevron’s overall success is driven by the ingenuity and commitment of approximately 62,000 employees worldwide. Community Service Award goes to Risto Rubio. Rubio is employed at Mission Family Mortuary, where he was promoted to Vice President. There, he is able to serve our community in one of the most difficult times for a family. Risto is on the committee for the Sister City of Bakersfield and Queretaro, Mexico, officer of the Bakersfield Elk’s Lodge #266 and the co-
founder of Looking into the Future. Chairperson’s Recognition Award goes to Jay Tamsi. Tamsi has served on the KCHCC Board of Directors for the last five years. This year will be his secondterm serving as the Vice-Chairman. Through the chamber, he serves as the Chair of Public Relations and Marketing, and heads the annual Latino Food Festival and Menudo Cook-off, the chamber’s largest fundraiser. Tamsi is employed with Dreyer’s Grand Ice Cream, Inc. as a Senior Formulations Specialist. He also sits on the Kern County Youth Mariachi Foundation, Vice President of the Filipino Community of Delano, North Kern and Kern Valley State Prison Advisory Committee, among others.
— Contributed by Jessica White KCHCC Member
f you already have a Roth IRA, you’re aware of its biggest benefit: Your earnings grow tax free, provided you meet certain conditions. If you don’t have a Roth IRA, you may want to consider one — and it may be easier for you to do just that in 2010. Before we get to the reasons why 2010 may be your year to open or convert to a Roth IRA, let’s look at some differences between Roth and traditional IRAs. If you own a traditional IRA, your contributions may be tax-deductible, depending on your income level. But whether you can make deductible contributions or not, your earnings grow on a tax-deferred basis, which means your money can grow faster than it would if it were placed in an investment on which you paid taxes every year. On the other hand, Roth IRA contributions are never tax-deductible, but your earnings grow tax free, as long as you’ve held your account at least five years and you don’t start taking withdrawals until you’re at least age 59 1/2. Furthermore, unlike a traditional IRA, a Roth IRA does not require you to start taking distributions when you reach 70 1/2. Consequently, you’ll have more flexibility and freedom when it comes to making withdrawals. If you have a traditional IRA, you might be thinking it’s a good idea to convert to a
I
Continued from page 20
by Arturo and Maria Ruiz. There are six locations throughout Kern County, and each one is proudly operated by one of the six children to Arturo and Maria. La Mina is one of the best restaurants in Mexican food and will continue to be in the years to come. Small Business of the Year is Kern Valley Printing. Since 1986, the business has added EmbroidMe, a global franchise, which supplies custom embroidery, screen printing, T-shirts and promotional products. KVP also has acquired Bakersfield Signs and Banners, an established sign shop that was in need of a new home. Corporation of the Year is Chevron. Chevron has enjoyed a major presence in
March 7, 2010
MÁS | 23
GENTE GALLERY Hispanic Chamber of Commerce Installation & Awards Banquet February 6, 2010 Held at the Double Tree Hotel Photos by José Treviño
Pete and Yolanda Parra
Frank Dominguez and Beto Sala
Sergio and Chastity Flores
Julio and Olivia Garcia
Eddie Diaz and Dr. Carlos Alvarez
Dr. Fidel and Grace Huerta
Ray Florez and Andrea Dominguez
Chris Bernal and David Alanis
Carolina and Chuck Sukut
Sheri Miller and Eddie Diaz
Manuel and Rosa Arriola
24 | MÁS March 7, 2010
M A G A Z I N E
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GENTE GALLERY MÁS Magazine hosts Hispanic Chamber of Commerce Mixer Event February 11, 2010 Held at Sheraton Four Points Photos by José Treviño
Risto Rubio, Ray Camacho
Jesse Bonales, Karmen Acevedo
Marty Kuban, Richard Ramos and Alex Solorzano
Jose Luis Ocampo, Isidro Rivera, Omar Ruiz, Tulio Ramirez
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MID-TOWN FAMILY DENTISTRY
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Term & Permanent Life Insurance, Annuities & Long Term Care Insurance
GENTE GALLERY Raiders Booster Club Season-ending gathering January 3, 2010 Held at Crossroads Pizza Photos by Rodney Thornburg
Stephanie Martinez, Tina Garcia and Chuck Martinez
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Judi Martin, Theresa Ocampo and Cienna Ceta
Sonia and Jr. Melendrez
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Sesame Chicken
Cashew Nut Chicken
Sweet and Sour Chicken
Spicy Garlic Sauce With Pork
3 different styles of chow mein: Pork Chow Mein w/ Pan Fried Soft Noodle
Beef With Broccoli
Spicy Kung Pao Chicken
Egg Roll
Spicy Orange Chicken
Fried Shrimp
Egg Foo Yon
Sweet and Sour Pork
Spicy Beef
Pork Chow Mein w/ Crunchy Noodle
Cantonese Pork Chow Mein
March 7, 2010
MĂ S | 27
GENTE GALLERY Agave Grill and Cantina Ribbon Cutting February 5, 2010 Held at Agave Grill and Cantina Photos by José Treviño
Angelica Garcia and Tim Soto
Cindy Imperial and Fran Trevino
Sylvia Mendez-Sala and Mary Helen Barro
We Deliver Fun For All Ages
Get ready for summer early Remove unwanted hair with Cosmetic Laser Hair Removal Performed by Registered Nurses, Certified in Laser Hair Removal, Physician supervised
Prices per treatment Upper Lip $30.00 Chin $35.00 Underarms $35.00 Forearms $60.00 Lower Leg $85.00 Bikini Line $43.00 Also available Laser Facials, treatments for skin pigmentation, Non-Surgical Laser Treatment for Varicose Vein
Birthday Parties • Company Events • Church Events School Events • Fundraisers • Festivals and Street Fairs
• Bounce House • Combo Units • Dry Slides • Water Units • Obstacle Courses • Carnival Games • Rock Walls • Table and Chairs • Catering • And More. Fully Insured Clean & Sanitized
Delano Surgical Group
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Casa Bella FINE RUSTIC FURNITURE & DECOR
Joe Jimenez, Mayor Harvey Hall and Omar Ruiz
6721 White Lane, Bakersfield CA 93309
661-833-1800
www.casabellafinerusticfurniture.com Tues.-Fri. 10am-5pm, Sat. 10am-5pm, Sun. 11am-4pm (Closed Monday)
12420 Jomani Dr. Suite: B Bakersfield,Ca 93312 Destiny Espinoza
661.589.7411
MEDICAL MARIJUANA WE PROVIDE EXCLUSIVE INSURANCE REIMBURSEMENT FOR KERN COUNTY Process claims with every Medical Insurance Company in the U.S
Jomani Dr.
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Only Patients with proper paperwork & ID are allowed Entrance
Christina Ruiz and Tina Garcia
Allen Rd.
(except Federally sponsored programs)
Rosedale Hwy
MONDAY-SATURDAY 10AM – 8PM CLOSED SUNDAY March 7, 2010
MÁS | 29
Staci K’s Art of Beautification
Free Eyebrow Wax with any reg. price Facial Service
Special Reiki Facial $45.00 reg. $60.00
GENTE GALLERY Mariachi Concert February 11, 2010 Held at The Fox Theater Photos by Tanya X. Leonzo
Reiki is a technique for stress reduction and relaxation that also promotes healing
6001-A Truxtun Ave. Ste 110 Bakersfield, Ca 93309 • (661) 333-5740
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RESPECT. IT’S JUST PART OF WHAT YOU’LL EARN FOR A LIVING.
Mary and Albert Luevano
Victor Parra and Ron Dominguez Working for the U.S. Air Force has its rewards. Respect, for one. Not to mention a good salary, great benefits, a quality lifestyle and the chance to do something important with your life. All in all it adds up to quite a benefits package. To find out more, call 1-800-423-USAF or visit airforce.com.
30 | MÁS March 7, 2010
CROSS INTO THE BLUE
José Treviño and Carolina Duran
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March 7, 2010
MÁS | 31
Welcome to Hillcrest Memorial Park and Mortuary (About Us) Hillcrest Memorial Park and Mortuary has served Bakersfield and its surrounding area families since its founding in 1962. As a proud member of the Dignity Memorial national network, we are devoted to exceeding expectations and providing a standard of service that is 100 percent guaranteed.
Occupying approximately 80 acres, our beautiful facility offers a comforting environment featuring rolling hills, numerous trees, variety of flowers, beautiful and peaceful ponds and fountains offering a serene and calm setting; spacious chapel; several memorials, monuments and personalized benches. We are the only memorial park in Bakersfield area to offer Private Family Estates Gardens. Private Estates offer intimate exclusivity where customization and custom landscapes provide a highly personal resting place. Our Private Estates and Cremation Gardens are adjacent to our Chapel Mausoleum and our newly created Pavilion staging area where families may have their services as well as private family receptions. We also pride ourselves in honoring our active duty and veterans by assisting families and the armed forces with our expertise in traditional military honors throughout the entire process. We have beautiful spaces all throughout our location but specifically have our Hill of Valor to honor our veterans, armed forces and their family and friends. To further assist our families, we provide the
convenience of both funeral and burial services in one location and a highly professional staff with Spanish and Portuguese-speaking capabilities. As a Dignity Memorial provider we are committed to helping families of all faiths and ethnic backgrounds create memorial services that will be long remembered for the manner in which they pay respect to the unique lives that have meant so much to their family and friends. Being a Dignity Memorial provider we’re able to assist our families with several benefits such as, updated facilities and equipmentcars, ability to assist with transit of one’s loved one to or from our funeral home from another Dignity Memorial provider since we are a national network, we offer transportation from your home to tour and visit our funeral home at any time, 24 hours visitations available, personalized everlasting memorial videos to capture the
annual Easter Sunrise and Memorial Day services and our annual Candlelight Service of Remembrance in December honoring the loss of a loved one.
life celebrated by one’s loved one, we also assist families with bereavement travel, compassion grief support and assistance with estate-financial planning through our Aftercare Planners. We are closely located
The staff at Hillcrest Memorial Park & Mortuary will warmly greet and assist you and your family through a difficult grieving process, as well as assist you with personal customized pre-planning of your own funeral or the funeral of someone close to you. We offer a Personal Planning Guide for your final arrangements, which is a precious gift to those you love. It’s important to create a detailed, personalized blueprint to ensure your wishes are known and to remove that burden from your loved ones. That’s why we offer a FREE Personal Planning Guide. For your FREE copy, please contact us at 661-366-5766.
to our affiliated funeral home with a crematory, for all of our cremation needs. Our memorial park and funeral home is also pleased of our relationship with the local and national hospices. We compassionately serve our community and our families by inviting everyone to our
24 hour visitations available • Full Pre-Planning Arrangements Available for Cemetery & Funeral Home FREE CONSULTATIONS • Se Habla Español • Fala Se Portugués (661) 366-5766 FAX (661) 873-2543 • 9101 Kern Canyon Rd., Bakersfield, CA 93306 www.dignitymemorial.com FD#1162