4 minute read
Bromma se ing the pace
BROMMA: SETTING THE PACE
Bromma has hit the ground running in 2022 with diverse new products and an optimistic view of the year ahead, as AJ Keyes discovers
New equipment and initiatives are high on the Bromma agenda, but so is the need to make sure continued support is always available to customers.
The new STS 45E G2 fully-electric spreader is due for full launch in early 2022. The principal environmental related design features of this all-electric spreader is the absence of hydraulics, which means no risk of hydraulic leakage. A hydraulically driven system also requires a constant powering of the system (i.e. motor running), which compares to the all-electric option whereby the motor is running only when something is moving. The power consumption of a STS45E G2 Plus is less than 10 per cent of the corresponding hydraulic version (STS45). In a high productivity terminal, this results in 16 tons less CO2 emissions per spreader annually. To put 16 tons in perspective, it corresponds to two trips around the world in a modern petrol driven car such as a Volvo V90 T5, according to Bromma.
Lars Meurling, Vice President, Marketing & Sales, EMEA, Bromma, confirms that early pre-series units have been in place since Q1 2021 and have been favourably received. He also feels that the test grounds selected for new equipment are a key factor. “The new technology is used first in harsh environments but is proving to be durable. This is very important to our customers who want good, environmentallyfriendly equipment that is reliable,” he underlines. container numbers, offers video streaming capabilities and a much-improved damage detection resource.
There is also attention to basics.
“We launched the new Bromma Parts Webshop in Q4 2021,” highlights, Tähtinen, “It was a full update of our old system but is much more user-friendly and more adaptable to use by our customers on their phones and tablets.” Key features include a shared shopping cart function, allowing any user to prepare a shopping cart, while visibility of stock and lead times are available.
MARKET ASSESSED
Assessing the recent and forward market position, Meurling notes: “Overall, the market came back quite quickly. Projects were not cancelled but instead placed on hold. The demand for new capacity was always going to be there and would return, but the reduced spending on equipment replacement hit us hard as our customers had to delay until the extent of the pandemic was better known.”
“We are actually seeing a similar pattern for our sales now, with a good geographic mix,” elaborates Meurling. “The big challenge in 2021 was the availability of component parts, as seen across many different industries, plus cost pressures, with the need to take out costs where we can – as all of our customers have had to do themselves,” he says.
With an estimated annual 40 million TEU of additional container port and terminal capacity expected to come online between 2021 and 2025, Bromma remains confident it will be able to gain its share of sales.
8 The new
environmentally friendly STS 45E G2 spreader is due in 2022 and will be supported by Bromma’s strong focus on digitalisation
The Bromma Spreader Monitoring System (SMS) is also now in operation. This subscription-based web application provides real time monitoring of a spreader’s “health” for each spreader in the equipment fleet. The process packages information on operating issues and recommends solutions while highlighting what is most important. Further, a structured overview of planned maintenance for the spreader fleet and statistics on performance, productivity plus details of issues at a fleet level as well as for individual spreaders are available outputs.
Tommi Tähtinen, Vice President, Spreader Solutions, Bromma, explains that the company’s innovative Application ication Programming Interface (API) provides access to data already already available from the SMS enabling customers to integrate egrate information directly into their asset management or ent or maintenance planning systems, while simultaneously utilising tilising the SMS functionality for advanced troubleshooting and issue d issue resolution. “The API currently consists of two endpoints, the nts, the Spreader Status API focusing on condition-based monitoring of oring of spreader health with access points (URLs) to SMS for advanced vanced troubleshooting and issue resolution at the point of need and ed and Maintenance API, generating key data for planning of scheduled eduled maintenance based on Bromma recommendations or a user’s a user’s own preferences.”
Yet another new initiative is “Hawkeye” a camera amera application platform which facilitates OCR-reading of ng of will be able to gain its share of sales.
8 Tommi Tähtinen
