TABLE OF 01 02 03 04
FLOWELL
Brand Identity, Package Design, UX/UI
BEAR CHEF
Brand Identity, Package Design, UX/UI
CRYPTIDS
Brand Identity, Package Design
CONVERSE
Advertisement Design, Illustration
CONTENTS 05 06 07 08
4 LEGGER Advertising Design
FLIS
Advertising Design, UX/UI, Brand Identity
MASHER
UX/UI, Interactive Design
GEO DINO
UX/UI, Interactive Design, Motion Graphics
01 FLOWELL brand identity | package design | ux ui Design Challenge Flowell is a feminine hygiene and self care subscription box in which individuals can order through the app and personalize what they would like to recieve each month. Flowell’s consumer’s wellness is top priority. The design challenge is to create a period-oriented subscription box packaging system that stands out from the rest and doesn’t follow the current cliches and stereotypes of womanhood. Flowell wants to be seen as dependable, innovative and caring. Visually, the brand has to convey these ideals. Another challenge is to create the interface of an app in which individuals can order their subscription box, track their order and track their period. The interface of the app should match the overall branding and convey the same ideals.
Target Audience Flowell aims to alleviate any and all stress or worry when it comes to an indiividual’s period. Flowell understands that periods suck and sometimes, they are hard to plan for. Flowell’s primary target audience is anyone from their late teens to thirties that have busy lives and don’t want and can’t afford to let their period get in the way. Ultimately, however, Flowell wants anyone that menstrates to utilize and enjoy their products.
Design Solution The solution was to create a modern, natural but friendly feel. The rounded sans-serif gives the logo a friendlier feel while the nudes of the color palette are soothing. The two overlapping droplets within the come together to create a heart, signifying wellness and togetherness. The shapes used within the packaging and app are organic and flowy which also add to the soothing appeal of the branding. The app interface is simple and easy to use, to emphasize Flowell’s ideals of making things as convienent and stress-free as possible.
User is presented with the option to build their
User chooses what items they would like to recieve
subscription box after signing into app.
in their subscription box.
Once done selecting items, user gets to swipe through and choose specific items.
User can click on item to get specifications and
Once user selects all of the items they would like
Once the user have officially placed their order
The user also has the option to track their period
similar items.
they can check out. Price depends on the amount
they may track their order.
so that they recieve a notification for when they
of items they choose.
should place their next order.
02 BEAR CHEF brand identity | package design | ux ui Design Challenge The design challenge was to create a visual identity for Bear Chef — a healthy, and environmentally conscious, fast food restaurant located in Gainesville Florida. Unlike other fast food restaurants, Bear Chef’s goal is to prove that healthy food can taste just as good as a burger and fries. Bear Chef is dedicated to changing the way that people view healthy food. The branding overall should convey that this company as a whole embodies innovation and health while still being fun and light-hearted.
Target Audience Fast food is rather common amongst busy individuals. Bear Chef is located in Gainesville, specifically close to the campus of the University of Florida. Bear Chef’s main target audience is busy, on-thego college students that would like to eat healthy without the hefty cost. Since Bear Chef is a health conscious restaurant, its target audience would also include individuals with certain diet restrictions. Its secondary target audience is professors from the university that are also busy and health conscious.
Design Solution Since healthy, eco-friendly restaurants are on the rise, Bear Chef had to stand out. Through bold saturated colors and a simple logo, Bear Chef differs from the typical imagery of “green restaurants”. It also has a fun but organic feel that plays into it’s connection with nature as an eco-conscious brand. The elements are simple, abstract patterns derived from the textures of foods and elements found in nature.
03 CRYPTIDS brand identity | package design Design Challenge The design challenge was to create a packaging system for Cryptids, a new and unique hot sauce brand. Cryptids is a line of hot sauces inspired by powerful and mysterious cryptids from around the world (a cryptid is an animal that has been claimed to exist but never proven to exist). Each hot sauce blend borrows an element from their chosen cryptid to create a unique and incredibly spicy hot sauce. The three cryptids featured in this line are the Wyvern, Pamola, and Hydra.
Target Audience Cryptids primary target audience is individuals that enjoy the spicier things in life and like to test their tastebuds’ limits. The target audience age range is around 18-30s. Although hot sauce is certainly something everyone can and should enjoy, Cryptids creates some of the craziest and spiciest of hot saucee blends, so it’s not recommended for everyone. The target audience would also be individuals interested in learning about other cultures and folktales as each bottle includes a brief description of the cryptid behind the blend.
Design Solution The solution was to create a package system resembling linocut prints to give it an old time and mysterious feel. The labels are black and white with a pop of color that is relevant to the specific cryptid (green for venom, light blue for frost, and red for rage and fire). The packaging is illustrative and overall fun to look at. The logo ittself is relatively simple as the main component of the packaging is the flavor and the illustratiion.
ABOUT THE BLEND This habanero hot sauce blend is inspired by Hydra, a gigantic water-snake-like serpent with nine heads, one of which was immortal. The Hydra had poisonous breath blood. The vinegar and lime paired with the spice green habaneros gives this hot sauce an acidic and poisonous sting.
INGREDIENTS Green Habaneros, onion, white vinegar, water, lime juice and a blend of spices
HEAT SCALE
HABANERO HOT SAUCE NET WT 5 FL OZ (148ML)
ABOUT THE BLEND This “chilling’ hot sauce blend is inspired by Pamola, a legendary bird spirit that appears in Abenaki mythology. This spirit is believed to have controled cold weather. Don’t be fooled by the name, this sauce is definitely hot. It’s so cooling it burns!
INGREDIENTS Vinegar, salt and aqua resin of Capsicum
HEAT SCALE
CHILLING HOT SAUCE NET WT 5 FL OZ (148ML)
ABOUT THE BLEND Our Wyvern’s Wrath blend is extremely hot. Only recommended for individuals with the toughest of taste buds. This hot sauce was inspired by the wyvern. The wyvern is a popular creature in European literature, Mythology and folklore. It’s a two-legged dragon with a hot temper, just like our hot sauce.
INGREDIENTS Dragon’s Breath, Reaper, Jalapeno, distilled vinegar, onion, honey, and garlic
HEAT SCALE
DRAGON’S BREATH HOT SAUCE NET WT 5 FL OZ (148ML)
04 CONVERSE advertising design | illustration Design Challenge Converse has been around for quite some time and has kept themselves pretty relevant. The challenge is to create an advertising campaign for Converse that still delivered the overall feel of Converse but remains diifferent from anything that they have created previously. The main message of the campaign is that Converse is dedicated to individuality and Converse sneakers allow the wearer to express themselves while feeling empowered, loved and accepted.
Target Audience The main target audience for the campaign is individuals ranging anywhere from 13 years old to early 20s. Since Converse is an older brand, it’s important to adhere to a younger audience in order to continue the legacy and brand loyalty of Converse even with the newer generation. Converse also wants to encourage younger individuals to be themselves rather than trying to fit a mold.
Design Solution The solution is to create an ad in an illustrative style. The idea is to use elements from the shoe to showcase certain symbols without the need for words. The overall design for the “Let the Sneakers Speak” campaign is simplistic but effective. In each ad the shoe laces are manipulated to portray the message of the campaign. In the first advertisement the laces form muscle arms. This ad represents empowerment and feeling strong while wearing Converse. The colors in this ad are also very strong and convey a feeling of power. In the second ad the shoe laces come together to form a heart. This ad represents love and acceptance. In the third ad, the laces create a lightbulb, representing creativity and individuality. Mall posters were chosen as a traditional media to reach the target audience while they are already shopping. The instagram ad reaches the younger target audience that consumes social media and also helps to create brand loyalty and interaction with consumers.
converse
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05 4 LEGGER advertising design Design Challenge 4 Legger Conditioning Shampoo: is recommended for all skin types. The cedar, peppermint & eucalyptus conditioning dog shampoo is beneficial to relieve and restore dry and itchy skin providing moisture and improving the coat condition. The design challenge is to create an ad campaign for 4 Legger dog shampoo that encourages individuals to look for and purchase the product to improve his or her dog’s coat. Overall, the tone of the ad should be humorous to encompass the target audience we wish to pertain to. The logo or an image of the product should be included in the ad as this would be important for those who would like to purchase it in store or online.
Target Audience The target audience for the ad would be women around 24 to 50 years of age tthat own a dog. The target audience would be someone that’s conscious of what they are giving to and using on their pet, and prefer the safest and healthiest methods that provide the best results.
Design Solution The design solution is to portray 4 Legger’s dog shampoo as a desirable, dependable and effective product through humor and familiarity with typical hair products. Each ad makes use of the voluminous healthy hair imagery, and bold condensed text typically found in ads relating to hair, specifically human hair shampoo. The tagline “Make Your Human Jealous” plays on the idea that most people (particularly the demographic of the target audience) want healthy hair and would want the same for their dog. The humorous play on point of view also appeals to a target audience that values their dog’s overall health.The billboard catches the audience’s eye. As for the magazine, it visually communicates the ad through media in which the specific target audience would likely see.
06 FLIS
brand identity | advertising design | ux ui Design Challenge The Florida Invaders Survey Program or FLIS for short is a non-profit organizational program with the ultimate goal to stop the spread of invasive species in Florida. The program specializes in collecting data on the current population of invasive species. The goal is to create awareness for the issue and also to get the community to help. This inicludes an app in which people can report sightings and a series of awareness campaigns. The design challenge was to create an app user interface that was clean and easy to navigate, and would make individuals want to help solve the problem.
Target Audience The main target audience for both the app and awareness campaign are Floridians, or people residing in Florida. This can also include tourist. These individuals would likely be in the 18- to 40-year-old age group. FLIS would also like to target individuals that care for the environment and local ecosystem.
Design Solution Through the app “Invader Watch” a user can sort through the various invasive species of Florida and report a sighting. Different species are labeled with simple icons to make the app easy to navigate and images are provided of the invasive species to help people easily identitify the invasive species they have spotted. The reporting process is also quick, and easy as individuals can just ping their location. The app also includes a Trivia function. Lastly, the app includes an area in which users can find articles, videos and current news regarding invasive species. This component brings more attention to the app and encourages the user to learn more. When downloaded the app default is dark mode to give it a science and data feel, however, the user may switch it to light mode. The awareness campaign is used to draw individuals to the app. All three ads have an image of a different, relatively common invasive species in Florida captured in a mugshot. The imagery implies these animals are criminals.
User can search for a specific animals first through
User can scroll through and find animal they are
User can check the description of the animal they
the species categories or by typing in the name of
looking for. Each animal has its name and a picture
believe they may have seen.
the animal.
to help locate it in the app.
User can click on the eyeball in the top right corner
When pressing on the question mark icon user is
to report a sighting of an invasive species. Here
brought to the Trivia portion of the app where they
species such as recent videos and articles to keep
they will be prompted with the option to take a
can test their knowledge on the local ecosystem.
up with their local ecosystem.
photo, ping location and provide other information before submiting a report.
Prompted with multiple choice questions.
The user can recieve information regarding invasive
07 MASHER ux ui | interactive design Design Challenge Masher is a recipe app that also serves as a form of social media where people could share and find recipes from food lovers such as themselves. The design challenge is to create an app that is simple, fun, and accessible for an older audience. Unlike other recipe apps, Masher is a form of social media so it is important to figure out how to incorporate social media elements and typical recipe keeping in a cohesive way.
Target Audience The overall target audience of the app is older women, specifically women around their late 40’s to late 60’s. Masher would like to encourage these individuals to socialize with people with siimilar intterests and to expand their cooking/baking knowledgee. The app also targets any individuals that are interested in cooking and baking.
Design Solution The solution was a clean but colorful look. The incorporation of a script font with a consistent line weight gives it a homemade feel while still remaining legible and matching the icons of the app. The pops of color and doodle like icons also give the app a crafty feel an older, feminine audience may enjoy. All of the icons are labeled so they are easier to understand for an older audience that may not be used to using their phone frequently. There are also many options to accomidate for an older audience and accessibility issues in general. In the settings, font size can be enlarged and for those that still prefer thiing on paper rather than on a phone, under the share icon one can also find a print option.
08 GEO DINO ux ui | interactive design | motion graphics Design Challenge The challenge was to create two edutainment products. One product being a low-tech and the other being high-tech or digital. The design challenge was to create and design an app for the IPad or Tablet (Geo Dino) that combined geography and paleontology in a way that was both fun and educational for the user. Overall, the app should have a fun and adventorous feel.
Target Audience The primary target audience for Geo Dino is children from the ages 9 to 11. The target audience would be individuals that enjoy adventure and are a bit competitive. The secondary target audience would be teachers and parents that may also eengage in the activities along side the child.
Design Solution The design solution for Geo Dino is a combination of realistic and textured elements paired with sketch like elements. The realistic elements serve as the real world while the sketchy icons fit the feel of the field guide in which the paleontologist the user plays as jots down what he or she learned on his or her journey. Overall the combination of textures realisttic elements and flat, sketch like elements gives the app an adventorous feel. Muted tones are used to appeal to the specific target audience that may have out-grown overtly colorful things .A motion graphic is used to bring awareness to the app and to provide a fun demo of the app to appeal to the target audience.
Main screen for Geo Dig where the user finds out
User is brought to a screen where they have to
the location of the next dig. User unlocks levels by
press on the location of the Dig Site.
completing the previous one.
User is given information regarding the location of
User gets to interact with the different tools to dig
the dig before proceding to digsite.
up a fossil.
Geographical location and informatin about the dinosaur found are entered into the user’s field guide
User can go into the other game mode Dino Battle where they can use the fossil they found to fight.
User is prompted with questions about the infor-
Correct answer means the user gets to attack their
mation they were provided in their field guide
opponent. Incorrect answer means opponent gets to attack.
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