Master style guide

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Style and Production Master! Donna Morgan

Spring 2014 Bridesmaids Campaign Jacqueline Weppner | Owner & Creative Director 60 West 75th Street, Suite 5F, New York, NY 10023 office: 646.368.1941 | mobile: 646.678.2495


BOOKED MODELS

Shida Harris $500

(working outside of agency for us)

Lisa Griffin (Donna Morgan employee)

Analisa Durham $500

Rachel Slater (Donna Morgan Employee)

(working outside of agency for us)

These four models: $1,000


SHIDA

5’9” 32c-25-38 shoe: 9 brown/brown rate: $500 and print usage ok


ANALISA


LISA


RACHEL


SPRING 2013 MODELS WE LIKED

Lauren / Fenton Moon Alex / Wilhelmina $600 w/ agency fee $600 w/ agency fee (plus size)

Kyna / Independent $400 (booked S13)

Ashley / Independent $400


LAUREN (fenton moon)

5’9” 34-23-34 shoe: 8.5 brown / green rate: $500 + agency ($600)


ASHLEY (independent)

5’10� 34-26-36 shoe: 9 red / brown rate: non-represented $400 bridal experience: fancy new york, kelima k, carol hannah, editor events


“All White”: White Lily

White Lily Story – Silhouettes TBD (below is placeholder) · 2 - Donna Dress in Midnight · 2 – Donna Dress in Amethyst · 1 – Emily Dress in Grey Ridge o The Donna is the belted strapless best seller and the Emily is the long version


All White Story | Wreaths & Floral (Reusable)


All White Story | Accessories


“Nautical Chic”: Midnight + Buttercream

Nautical Chic Story: Silhouettes TBD – Below is Placeholder · The Morgan Dress in Peach Fuzz – Analisa (2) · The Morgan Dress in Hint of Mint – Lisa (2) · The Morgan Dress in Candlelight – Shida (4) · The Hallie Dress in Ocean Spray (Centered Rosette’s) – Kyna (4) · The 55757S Dress in Blush (Rosettes) – Alina (2) The Morgan is the strapless sweetheart neckline best seller


“Nautical Chic�: Added ribbon to existing floral, also: pearl, gold and glam accents


Nautical Chic Story | Accessories


Lilac and Sterling

Sterling and Lilac Story: Silhouettes TBD (below is placeholder) · 2 - Blakely (Strapless pleated with pleat release skirt) – Shown in French Beige at mtg. · Kaylin (Strapless multi-directional pleated bustier) – Shown in Blue Dusk at mtg. · 2- Hazel (Sleeveless with illusion v-neck ) – Shown in Lilac Candy at mtg.


Lilac and Sterling


Lilac and Sterling Accessories


“Shades of Mint”: Hint of Mint, Spearmint, Candy Apple

Shades of Mint Story: Silhouettes TBD (below is placeholder) · Rhea – Naïve Petals orchid Multi. (Water Color one shoulder print) – Kyna (8) · 2 Blair in Lemonade (Convertible dress) - · 2 Blair in Spearmint (Convertible Dress)


“Shades of Mint”: Soft outdoors, creamy accessories and sparklers in lieu of bouquets (good confetti sub)


“Shades of Mint”: Hint of Mint, Spearmint, Candy Apple


“Shades of Pink”: Honeysuckle, Blush, Peach Fuzz, Petal

Shades of Pink Story: Silhouettes are TBD (below is placeholder) · Rhea – Naïve Petals orchid Multi. (Water Color one shoulder print) – Kyna (8) · 2 Blair in Lemonade (Convertible dress) - · 2 Blair in Spearmint (Convertible Dress)


“Shades of Pink”: Honeysuckle, Blush, Peach Fuzz, Petal


“Shades of Pink” AND All Blush Accessories…


Option for Second Set of Bouquets – Blush/ Pinks Stories

Opt 1: One large dinner plate dahlia per girl (love this idea) or Opt 2: Bouquet comprised of peach Juliet garden roses, white mikado roses, silver brunia, and cafe au lait dinner plate dahlias


Hair and Make-up – Overall Vibe

make-up

hair

A soft, romantic and feminine look that compliments the natural light. Soft lips, flushed cheek, perhaps a neutral smoke to the eye so it’s (very) slightly seen in the sunshine. We think it’s important to show range in hair, from soft flowing waves, a modern placed side pony, and a messy updo. See bottom images for hair range.


Hair Recap



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