Mercury Promotions & Fulfillment, Inc. is a Marketing Services company dedicated to enhancing and extending the brand experience. Our national client roster includes product manufacturers, service industries, retailers and marketing/advertising agencies. Companies today are required to do more with less internal resources and require partners who can do more for them. Mercury provides a unique combination of Specialty Marketing Services all under one roof, saving you time and money. We execute the idea and manage all the details, so you can devote your energy to other core aspects of your business.
From the latest trends in apparel, technology items and give-a-ways to useful everyday promotional items, we have the products and solutions you need for any promotional application.
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Create an online store to Manage, Personalize and Fulfill branded merchandise or multiple marketing and collateral materials, on-demand or inventoried from a central platform. Merchandise, Literature and POS eProcurement Platforms
Custom Product Ideas
Guaranteed Logo & Brand Protection
Eco-Smart & USA-Made Products Basics, Lifestyle & Iconic Merchandise Selections Good, Better, Best Pricing Categories
Multi-Tiered Pricing for Employees, Trade, Consumers Monetary or Points-Based Budget Approval Process Credit Card Processing
Global Sourcing & International Partners
Real-Time Inventory & Order Tracking
Complete management services for all types of consumer and trade Promotions including Digital, Social, Direct Mail, In-Store and Events.
Motivate Employees, Sales Reps, Distribution Partners, Retailers or Consumers through a flexible online platform.
Promotion Legal Compliance
Incentive, Loyalty, Reward & Recognition Programs
Official Rules Development Client Indemnification
Single, Integrated Platform Tool Can Run Multiple Corporate Programs
Bonding & Registration
Points-Based Platform Bills On Redemption, Not Issuance
Winner Selection, Notification & Verification
Thousands Of Merchandise Reward Options On-Demand; No Inventory Commitments
Prize Procurement & Fulfillment Federal IRS 1099s
Warehousing, Kit Packing and Pick-Pack of product samples, literature, promotional merchandise, prizes and point of sale materials. Custom Kit Packing Specialized Fulfillment & Project Work Print Management, Collating & Assembly Warehousing, Storage & Inventory Management
Fully Integrated Tools, Systems & Services to Optimize Trade Spending Co-op Administration, Customer Activation, Marketing Automation Claim Processing, Approval & Budget Management
Global Shipping
Real-Time Reporting Available Online 24/7
Online Reporting
35610 Mound Road
Automate marketing services and provide sales networks with a web-based portal to manage trade promotion budgets and spending in real time.
Sterling Heights, MI 48310-4725
248.936.2600 www.mercuryfs.com
Associating the right promotional product with your brand makes a Lasting Impression, Motivates Action and Drives Purchase – more effectively than many types of media advertising (Source: “Reach, Recall & Reaction,” 2011 Promotional Products Assoc. Intl.). Upon An End User Receiving A Promotional Product: 83% can Recall the company/brand advertised (Print–60%, TV–67%, Online–31%)
52% have a Favorable Impression of the Advertiser (Print–33%, TV–28%, Online–12%)
Proud Member Of:
20% Purchase the Advertiser’s product (Print–14%, TV–7%, Online–5%) 15% Respond /Contact the Advertiser – 3 times the response rate of Print/TV/Online
POINT OF DIFFERENCE We Protect Your Brand We realize it’s not the promotional item itself that’s most important. It’s identifying the most appropriate item(s) to help carry the Brand Equity forward, create traffic builders, generate excitement at an event, maintain market share, build customer loyalty and leave a lasting impression. Mercury is a Strategic Resource for merchandise and promotional ideas designed to complement and enhance your brand, while also saving you time and money. For specific needs we stand ready to listen, learn, recommend and source ideas – blending quality with brand integrity.
SERVICE CAPABILITIES Merchandise Solutions Promotional Products & Apparel Premiums, Gifts, Awards & Accessories Trade Show & Event Merchandise
Branded Merchandise
Apparel
Creative Ideas
Eco-Smart & USA-Made Products Basics, Lifestyle & Iconic Merchandise Selections Good, Better, Best Pricing Categories Global Sourcing & International Partners Online, On-Demand or Inventory Programs
Account Management We'll help you solve marketing problems and
Custom Design & Packaging
Recognition & Incentive
Awards
capitalize on opportunities to grow your business: Strategic Input, Creative Planning & Development Execution, Decoration, Legal Manufacturing, Testing, Compliance Packaging, Fulfillment, Follow-up & Evaluation
Quality, Safety & Integrity
Gift & Kitting
Gift With Purchase
Merchandise eStore Platforms
We provide guidelines and a mechanism to test, assess, and verify compliance with domestic/
For Over 2,000 Merchandising Ideas Check Out Our Store Link:
international product laws, regulations and standards: Product & Supply Chain Safety
www.mercuryideas.com
Quality Assurance Social Accountability & Environmental Stewardship Guaranteed Logo & Brand Compliance
Mercury Ideas
Incentive based Sweepstakes, Contests and Games of Chance Promotions Motivate Behavior, making them a highly interactive and effective way to make relevant connections between your brand and the interests of your consumers or business-to-business customers. And in return for the reward you provide, you receive something far more valuable: Understanding of your audience and their Preferences, ongoing opportunities for Re-Marketing on an increasingly personal level and Brand Loyalty.
Our business is providing the necessary Security to ensure every Promotion you execute with us is properly structured to:
Be legally compliant Provide a positive consumer experience fostering goodwill for your company or brand We indemnify our clients, providing added security to execute your Promotion confidently. Mercury is a unique single source promotional marketing solution. Our Promotions Team has over 16 years experience in complete Promotions Management, Legal, Promotion Administration and Fulfillment for all types of Sweepstakes, Contests, Games or other incentive programs.
Mercury has executed thousands of Promotions for all types of Consumer and Trade applications: Digital, Social, Direct Mail, In-Store and Events. Utilizing one or all of our suite of Promotion Services results in time and cost efficiencies, backed by proven processes:
Promotion concept review and strategic consultation Online and offline tactic recommendation/selection Prize pool recommendations Coordinate and manage digital technology builds and/or print production management Alternate/mail-in entry set-up, receiving and data entry Official rules development by experienced Promotion Law attorney
Randomized winner selection
Promotion Law attorney legal review of collateral materials (web or advertising copy, packaging, POS, etc)
Toll-free customer service and dedicated follow-up to secure winner documentation
Official winner notifications and verification
Client indemnification State bonding & registrations Prepare Affidavits of Eligibility/Compliance & Publicity Release Prepare and file federal IRS 1099s
Odds calculation, secure game piece seeding and verification Limited liability insurance and certifications Winner background security checks High security storage of prize items
Our in-house warehouse facility can receive, store, kit pack and ship prizes direct to winners As a fully licensed and accredited distributor, we source and procure prize items at the lowest available cost: Merchandise, Gift Cards/eCertificates, or Custom items Full-service trip prize fulfillment provides individualized trip itinerary coordination with winners and booking of all travel arrangements
When you need to Kit, Pack & Ship any of the following, Materials Consolidation to a central fulfillment location provides significant time and cost savings vs. doing it yourself or relying on standard product supply chains to perform custom fulfillment at inflated costs: Branded Merchandise, Printed Literature, Point Of Sale, Sales Collateral, Products/Samples, Sweepstakes Prizes, Gift Cards or Other Marketing Materials. Based on our volume, Mercury amortizes warehouse space/labor overhead, combined with our reduced bulk shipping and materials costs, and passes those savings onto clients at reasonable rates.
POINT OF DIFFERENCE We Think Outside The Box Mercury’s Specialized Fulfillment capabilities enable us to handle a wide variety of Unique, Complex, or Fast Turn projects other warehouses won’t, or simply can’t, accommodate into their standardized processes. We handle nationwide programs of Kitting, Warehousing, Pick-Pack and Project work integrated into our advanced e-commerce, accounting and inventory management systems. Recognizing our customers’ fulfillment needs, we continue to invest in Technology & Services enabling us to be a leader in fulfillment and inventory management for over 16 years.
SERVICE CAPABILITIES Depending on particular needs, you can utilize any combination of Mercury’s warehouse storage and/or fulfillment services, ongoing or on a project basis. We are extremely flexible and can handle project needs both large and small.
Complete Fulfillment & Warehouse Services
Flexible Our 75,000 sq. feet warehouse (250,000 sq. ft. racked storage capacity) is right sized to accommodate virtually any fulfillment/packaging application. Consolidated shipping/receiving of all your marketing materials
Warehousing & Storage Inventory Management On-Demand Online Ordering & Fulfillment
to our central warehouse location provides significant cost savings.
Fast Turns Our convenient Michigan location provides guaranteed delivery within 3 days to 90% of the population in the U.S. and Canada, resulting in
Pick & Pack
faster delivery times and reduced freight costs to our clients. We also provide
Global Shipping
global service via our international network of warehouse partner facilities.
Online Reporting Reverse Logistics
Quality Control Every project receives multiple quality control steps for order verification. We also offer inventory control, web-based secure
Custom Kit Packing
ordering, electronic order retrieval and inbound shipment verification.
Specialized Fulfillment & Project Work
We are FDA and EPA registered, DEA certified and Liquor Control
Print Sourcing/Management
Commission licensed.
Collating & Assembly Event & Retail Distribution/Sampling Programs
Security Our secure facility has digital CCTV camera systems, secure webbased networking, alarmed doors, motion detectors and fenced security with dual lock system – monitored 24/7 by an outside security company.
Barcode/RF Production Kit Obsolescence Rebuilds
Technology Solutions Our optional eStore platform provides customized
eStore Online Platforms
user-friendly store fronts for online ordering of Merchandise and/or Marketing Materials: Real-time inventory reporting, credit card processing, automated shipping notifications and order tracking – all at your fingertips 24/7.
eCommerce stores are a powerful online tool to promote and/or monetize your corporate identity with logo’d branded merchandise or other company marketing assets, consistent with your corporate brand marks and standards. Depending on who your designated site users are, your company eStore can be designed as an online merchandise store or a central hub location for Employees or Trade partners to order company Merchandise & Apparel, Marketing Materials, and access Brand Assets or other online Marketing Tools.
POINT OF DIFFERENCE Branded eStore On Steroids We’ve designed a powerful, easy-to-use, online marketing solution to help our clients Manage, Personalize and Fulfill multiple marketing materials On Demand – all from a centralized online platform. Our proprietary eProcurement technology is easily customized and flexible so you can merchandise any, or all, of the following from a single company eStore platform: Branded Merchandise & Premiums Print Collateral Point of Sale Materials & Signage Sales Materials Asset Management
SERVICE CAPABILITIES eStore Design & Implementation We’ll design a custom online storefront for your brand, complete with our technology engine for managing orders/fulfillment: Choose From Merchandise & Apparel, Literature, or POS eProcurement Platforms – Or Any Combination Thereof Guaranteed Logo & Brand Protection System User Authentication- Single Sign On Monetary or Points-Based Budget Approval Process Multi Tiered Pricing Options: Employee, Trade, Consumers Real-Time Online Inventory & Reporting
On-Demand Inventory & Fulfillment Your custom eStore is linked to our On-Demand Inventory & Fulfillment systems, providing access to thousands of custom promotional products and premiums:
Ad Builder/Asset Management Technology
On-Demand Merchandise Selection includes Basic, Lifestyle & Iconic products
Optional Ad Builder tool enhancements provide your authorized
Good, Better, Best Product Pricing Categories
customizing and fulfilling their own local marketing materials:
users online access to corporate-approved assets for
No Inventory Minimums or Financial Risk
Create An Ad Using Approved Media & Brand Assets
Credit Card Processing
Purchase A Mailing List & Request Media Placement
P-Cards, POs, Summary Billing, Punch-Out Technology
Print-On-Demand Fulfillment Available Within 72 Hrs.
Order Tracking and Advance Shipping Notification
Motivating your Employees, Sales Reps, Distributors, Retailers or Customers to achieve outstanding performance is a never ending challenge in today’s competitive market. Incentive, Loyalty, Reward & Recognition programs are a highly effective way to unlock the potential of the people that can shape the success of your business.
Whether you’re a large or small company, Mercury Rewards online applications provide an engaging experience for participants while providing a high value, high return solution for our clients. Our applications deliver Greater Utilization, Higher Participant Approval Ratings and Increased Performance over other solutions in the incentives management industry to help Increase Sales, Decrease Costs, Improve Productivity, and intensify Customer Loyalty.
Our solution bills on Redemption and not issuance like most others. Therefore we only succeed when you succeed by providing Tremendous Buying Power, No Inventory Commitment and Speed To Market .
Mercury Rewards offers a single, integrated platform tool with the power and flexibility to run multiple corporate programs across large organizations in a user friendly format. Our technology engine powers whatever you want to drive: Consumer Loyalty Programs Sales Incentives Dealer/Distributor Incentives Employee Rewards & Recognition Service & Safety Programs Strategic Program Consult & Custom Program Design Online Build Using Market-Leading Applications
A points-based online rewards program provides earned incentives for meeting defined performance objectives on an ongoing basis: Program participants accumulate points as desired activities are completed. Upon achieving specified point levels, participants can redeem at any time by selecting online rewards of their choice from thousands of merchandise options, always in stock, with an average ship time of 48 hours. Authorized Program Administrators can View, Track and Run reports on all aspects of program participation, merchandise orders and funding in real time. Administrators can also easily manage rewards site content, make updates and communicate with participants.
Data Integration Services Program Management & Training On-Demand Rewards Fulfillment Real-Time Tracking/Reporting 24/7 Customer Service Support
Identify Business Issue, Identify Performance Issue, Conduct Assessment, Set Goals Design Behavior Change Initiative, Communicate Awareness, Develop Skills Through Training, Build Desire with Rewards, Track Performance Measure Business Outcome, Measure Performance Outcome, Analyze Results
Co-Op Administration no longer requires a team of administrators pushing paper. Instead, technology can be leveraged to dramatically reduce the operating expenses associated with co-op trade programs. Automating co-op puts the power and information in the hands of your channel partners, dramatically reducing “co-op administration frustration” and effectively driving your national marketing strategies at the local market level.
Mercury designs and manages a centralized Trade Marketing Online Resource Center of excellence for your sales network or other trade channels providing them the Tools, Systems and Services they need to optimize trade spending at every level within your organization. Mercury’s customer-centric online environments can be custom designed around the trade promotion needs of any Sales Network, Retailers or other Partners to accomplish trade marketing goals.
Automatically deducts cost of program from co-op
Increases share of mind with your Trade Partners to enhance
and maintains centralized real-time reporting of trade
product awareness and sales:
spending activity/budgets – all available online 24/7:
Segregate Using 80/20 Rule
Real-Time Budget Reporting
Focus on High Impact Segments
Online or Manual Claim Processing
Proactive Outbound Concierge Service
Online Commitment/Approval System
Create CRM System
True Value Calculation for “Big Box” Retailers
Develop New Traffic Drivers
Insights & Accurate Balances
Increases Share of Mind – We Do The Work
Speed, Accuracy (no duplicates)
Provides Lead Follow-up for Channel Partners
Commitments to Goals Documented
Base Recommendations on ROI
Save 15-40% of Budget
Co-op ADMINISTRATION Online access to corporate approved marketing materials and assets to implement local marketing programs: One-Stop-Shopping: Ads, Direct Mail, POS, Premiums, Other
Trade Partner
Ad Templates Allow Local Versioning Offers All Relevant Media; Media Varies By Location Assures Local Buy-In Across Media Types Relevant Local Advertising; Geo-Targeting
Customer ACTIVATION
Process Automation; Automated Claim Submission for Portal Transactions Reduce Paperwork
35610 Mound Road
Sterling Heights, MI 48310-4725
Marketing AUTOMATION
248.936.2600 www.mercuryfs.com