PSA Posters

As a part of this project, everyone got assigned a partner that was considered a client. The client had come up with a topic that they were passionate about for the designer to make a PSA poster about. With a specific assignment brief and details, the designer had to create the product based on their specifications. My partner had the idea of creating a poster that promoted and reminded people to be kind to one another. The sentence, “words stick like glue” was proposed as a way to get the audience’s attention. I created multiple different iterations of this sentence with multiple layouts to reach a final product that my client preferred. My final product consisted of large bolded letters with repetition that stood out so that it would reach the audience’s attention. I also added a box around, “think before you speak” to give the poster flow as well as contrast.

As we were limited to only using text,it was pretty challenging for me because I had a lot of ideas with images that could have related to the topic of my poster. But, I connected this project to the letterforms unit, and I had to think more about using the text to demonstrate and give emotion to my topic. To create a visual hierarchy, I had the word “stick” really stand out on the poster, showing that such actions really do affect a person. With that same idea, I added multiple versions of “stick” in different opacities to give the visual of how such comments or actions stick with a person. After the critique, I also had the words take up more of the page to get rid of a lot of negative space. This project showed me the importance of making multiple drafts and trying out different ideas instead of just pursuing your first thought. With those different ideas, it is easier to see what is working and what isn’t and what can be improved. I also learned about the importance of making visuals stand out to catch a reader’s attention and to draw them in.