OPTIMIST
INSIGHTFUL
2018
PORTFOLIO
SIMPLICITY
WANDERER
embrace the pace of your own
Journey
PORTFOLIO 2018
2011-2015
Creative Advertising Bina Nusantara University
BRANDING
2014
Brand Designer DEER & FROG
PHOTOGRAPHY
DESIGN
2015 - 2018
Brand Consultant REDSPACE (WIR GROUP)
DIGITAL SOCIAL MEDIA
Creative Brand Strategist Boens Bakery Group
ENFP Insightful. Passionate. Laid-back.
Jakarta 20.10.1993
+628 999 080 672
merry.octa2@gmail.com
A Creative Brand Strategist with assets of Creating Mind Strategy Yet also A Visual Thinker who is believe that branding is aligned with the Combination of Mind and Art
PORTFOLIO 2018
Food & Beverage
Corporate
Boens Bakery
Bank BRI
Morin Jam
PT. Roda
Kaizen Matcha
Rollen Indonesia
Dimyltee
content;
Kula Coffee
Lifestyle & Entertainment
Social
Anamkara
Tanakita
Jakarta Aquarium Indonesia
Kape GKY GRV
Branding
Digital
Design
B O EPNOSR-TBFAOKLEIROY
KULA-COFFEE
DIMYLTEE
BOENS-SOES-KOPI
MORINJAM
KAIZEN
WANDERER
Food & Beverage
PORTFOLIO 2018
BRANDING
BOENS BAKERY Homemade Bites of Joy! Background Boens Bakery was founded in 1992 by a mother of 5 children named Ms. Boen. She started baking to make a living and aim to deliver the warmth of family’s love to the customers.
Challenge To increase the brand awareness to the right target market.
Strategy & Results The idea is translated to the warm & authentic visual languages. It’s also published in social media to reach more customers. With the right digital strategy Boens Bakery has been part of several renowned company’s snack choice, ex (Garuda, Kemenkumham, Generali)
PORTFOLIO 2018
SOCIAL MEDIA @boens_bakery boens_bakery
boens_bakery
#sahabatboens
PORTFOLIO 2018
BRANDING
BOENS SOES & KOPI Homemade Cream Puff Neighboorhood
Challenge The location of the coffee shop isn’t strategic enough. So, the challenge is how to attract customers by using digital platform.
Background
Strategy & Results
The signature product from Boens Bakery is the
The values are translating into the right visual
cream puff. To cater the young target market, Boens
language system. Boens Soes has reached existing
Bakery is expanding itself to the new sub-brand
customers in Jakarta Area even in Serpong by using
named Boens Soes & Kopi.
the digital platform.
PORTFOLIO 2018
SOCIAL MEDIA @boens_soes boens_soes
boens_soes
#sahabatboens
B
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PORTFOLIO 2018
SOCIAL MEDIA @morin_jam morin_jam
morin_jam
PORTFOLIO 2018
BRANDING
KAIZEN Background Believing that drinking matcha is one of the healthy lifestyle habit. That’s why Sabrina and Stanley initiated turn that habit into a brand, Kaizen Matcha
Strategy By doing research 101 to the internal team and some external potential customers. Optimizing the online shopping behaviour by enhancing Kaizen’s social media presence, instagram and facebook to get
Challenges How to develop a strong brand identity and increasing the awareness about Kaizen throughout all elements of the brand?
awareness and engagement.
DIMYLTEE
PORTFOLIO 2018
SOCIAL MEDIA @dimyltee dimyltee
dimyltee
#sobatdimyltee
PORTFOLIO 2018
BRANDING in partnership with Redspace Asia
KULA
Background As the new coffee shop will first launch its branch in Bamed Meruya. The coffee shop will educate consumers that drinking coffee can be a healthy habit.
Strategy In charge as brand consultant at that moment. We created brand naming for the new coffee shop. A social coffee shop, bringing together friends and healthy lifestyle. KULA means
Challenges
“Family� in sanskrit. Easy to
Coffee Shop is becoming
pronounce and reflects
viral in this era. How to
sense of belonging and
make it stand out among
elegance.
its competitors?
INDONESIA PORTFOLIO JAKARTA_AQUARIUM-
ANAMKARA WANDERER
Lifestyle
PORTFOLIO 2018
BRANDING
ANAMKARA Background The clothing line was established first in online platform with the previous name “Ventebelle”. After the few years the rebranding is needed.
Challenge How to make the new brand stands out from its competitors? How to increase the brand awareness in digital platform?
Strategy By creating a new brand naming “ANAMKARA” which depicts the brand essence “Soul Friend”. It aims to make “ANAMKARA” one step closer to the customers needs.
PORTFOLIO 2018
JAKARTA AQUARIUM
INDONESIA
PORTFOLIO 2018
STRATEGY in partnership with Redspace Asia
The Depth of Indonesia
Jakarta Aquarium is the depth of Indonesia because it lets us dive down beneath the ocean surface and explore the underwater life. It may be located indoor and has limited space, but it is not the length that matters, but the depth. Depth represents the endless knowledge that we can acquire from the diversity of edutainment in Jakarta Aquarium.
PORTFOLIO BANK-RAKYAT-INDONESIA
INDONESIA RODA-ROLLEN
WANDERER
Corporate
PORTFOLIO 2018
COMPANY PROFILE
PT. Roda Rollen Indonesia
PORTFOLIO 2018
ADVERTISING IMPPLEMENTATION in partnership with DDB advertising
Bank Rakyat Indonesia
PORTFOLIO KOMISIPEMUDAGKYGV
TANAKITA
WANDERER
Social
tanakita
PORTFOLIO 2018
BRANDING
TANAKITA Background The irony of nature resources in Indonesia trigger people’s heart to look after our agriculture. Some driven people created Amanah Farm and using organic method to nurture the nature.
Challenge To invite the farmers using organic agriculture method and tapping into the mass market with the right branding strategy .
Strategy The previous name “AMANAH FARM” was changed into “TANAKITA”. The name makes us feel that we’re part of it & nurturing nature become our priority. The sub-brand is also named with “-KITA”. Ex: “Beraskita”, “Kacangkita”
PORTFOLIO 2018
BRANDING
PORTFOLIO 2018
BRANDING
merryokta c