MOLLY SHERMAN
GRADUATE STUDENT OF INTERIOR DESIGN PRATT INSTITUTE
mewack@gmail.com
l
314-482-7840
ADVERTISING AGENCY DECEMBER 2011
CONCEPT BOARDS PROJECT GOAL: To design a two story office space in Midtown’s Pepsi Co. Building for a newly formed advertising, branding and strategy agency. The agency was comprised of 3 founding partners and 45 employees. Team thinking, communication and collaborative participation with clients and among employees was critical to the company. We were asked to plan for flexibility of workspaces, the need for community as well as privacy, and public spaces that reflect the identity and work ethos of the company.
BANDING DIAGRAMS
WINDOW TREATMENT/SCREENING TO COME DOWN FROM CEILING BANDS?
11TH FLOOR PLAN
NEGATIVE SPACE = OPPORTUNITY FOR CIRCULATION
POTENTIAL FOR CASUAL MEETING SPACES IN NEGATIVE SPACE PANELS ILLUMINATED FROM ABOVE WITH HIDDEN FLUORESCENTS ENCLAVE BAND
PANELS suspended from ceiling at different heights
VIEW THE CEILING PLANES AT DIFFERENT HEIGHTS FROM THE EXTERIOR
RECESSED DOWNLIGHTS on the underside of panels Sloped Wall to allow for some leaning
Angled lip to conceal lights, suspension hardware and dust
Thinner profile - elongated angle
Partitions to provide some privacy Laptop tables on swivel arms Height- Adjustable Armrests
Thin Gap in flooring between bands - thin strip of lighting? - inlaid material? - change in flooring?
PROCESS SKETCHES
10TH FLOOR PLAN
The design for my advertising agency is centered around the concept of banding. This simple organizational system works in tandom with the inherent grid structure of the Pepsi Co. Building. The dropped ceiling bands divide the programmatic space below. Ceiling heights, color and light help differentiate these spaces. In an effort to highlight these bands, I designed one that houses the stair and reception area. It spans the two floors, connecting the penthouse terrace with the reception desk. This band is occupable on both levels: housing the waiting room on the stairs and screening room on its ceiling plane. Additionally, in an attempt to create collabortative spaces and counter the health problems caused by sitting all day, I designed several standing options for the employees in breakaway zones.
11TH FLOOR REFLECTED CEILING PLAN
10TH FLOOR REFLECTED CEILING PLAN
DINING AREA
SCREENING ROOM
SECTIONS
OPEN OFFICE SPACE WORKSPACES
CONFERENCE ROOM WAITING AREA
DINING
RECEPTION
BREAKAWAY SPACES
TERRACE
ENCLAVE
FURNITURE SELECTION DUCTWORK Sun Screen embedded in each panel Motorized Shade EuroVeil Basket Weave - 5% Open - GreenGuard Certified
MecHO Sun ShadeS - can be customized by width and length supports more SunDialer - than 12 zones Mechosystems Automatic adjustment of shade positions according to solar penetration
RECEPTION
WINDOW TREATMENT DETAILS
HIDDEN STRIP- FLUORESCENTS RECESSED DOWNLIGHTS
COLOR PAINTED ON 1” VERTICAL AND 6” DIAGONAL
CEILING DETAILS
INTERACTIVE SHOPPING DIAGRAM
: VIRTUAL SHOPPING IN THE REAL WORLD PROJECT GOAL: STYLE QUIZ
SHOWROOMS
To select an internet-based retail company and translate their website into a brick-and-mortar store. A thorough investigation of the brand and the way the website works should generate a design that reflects the brand as a complete spatial, temporal environment. The final design should be a hybrid between a traditional shopping experience and the individualized experience that technology affords the customer.
VIDEOS
FEATURED GUEST STYLISTS
WEBSITE ANALYSIS
BRAND ANALYSIS
“MODERN” SHOWROOM
“CLASSIC CHIC” SHOWROOM
The internet-based company I chose to design for is Stylemint, a members-only t-shirt company. It is a brand that is as much about the clothing as it is about the customer experience. Each customer takes a style quiz that determines their personal style and are then shown their own showroom of clothes that aligns with their preferences. Stylemint uses videos from featured stylists that recommends different ways to wear each article of clothing.
“RUNWAY” SHOWROOM
SPACIAL FLOW CHART DIAGRAM
STYLE QUIZ
PERSPECTIVAL SECTION
STYLE QUIZ
A
FLOOR PLAN
FLOORING PLAN
REFLECTED CEILING PLAN
EXTERIOR ELEVATION
CASH WRAP
SHOWROOM
My design translates the website’s style quiz into a spatial flow-chart. Each customer takes their own path through the store and ultimately ends up in one of three different showrooms. When a customer shows interest in an article of clothing, a video is projected onto the showroom’s wall that depicts how to wear that item. The experience combines the quick filtering technology of the internet with the tactile experience of traditional shopping. My store pairs sculpture and a refined, elegant material palette with affordable t-shirts as a nod to the way that Stylemint’s editors pair their inexpensive clothing with luxury items.
CUSTOMER EXPERIENCE DIAGRAMS
DISPLAY CASES
FITTING ROOM WAITING AREA
3RD FLOOR
2ND FLOOR
+
CONCEPT DIAGRAM
1ST FLOOR
PRATT LIBRARY: ACADEMIC LOUNGE MARCH 2012
BASEMENT
PROJECT GOAL: To reimagine the underused Pratt Library. The current library, built in 1896, is now a patchwork of additions and renovations. We were tasked with repurposing the space in a way that facilitates varying activities and draws a broader range of students to the library. We were also asked to rethink the study spaces to support a variety of study habits and to consider both communal and individual activity.
PROGRAM RELATIONSHIPS
PROGRAM SCHEMATIC
3 Cube Units make up one Librarian Workstation
Open Cube Frames the sculpture: both to highlight it and To protect it
Open Shelving for Librarian Access
Desk Height
REFERENCE DESK
Banquet-Style Seating
Negative Space Between Units Suspended Task creates casual seating alcoves Lighiting
Suspended Lighting SIt-Down Computer stations for Research
Stand-up Computer stations for Quick Library Catalog Look-up
Built-in Bench
EXHIBITION CUBE Embedded LED Up-Lighting
Suspended Task Lamps
Varied Height Privacy Panels
GROUP STUDY UNITS
FURNITURE SYSTEM DESIGN DEVELOPMENT
COMPUTER STATIONS
INDIVIDUAL STUDY CARREL
PROCESS DIAGRAM
INSPIRATION
2ND FLOOR PLAN
My design juxtaposes the traditional, classical architecture of the Pratt Library with a modern, rectilinear, intervention. I delegated different programs to various floors, depending on whether they are individual or social activities. I developed a furniture system that can be composed in a variety of ways to house different program. The furniture pieces are compositions of planes and voids that, when read against the white of the existing structure, become sculptural. The entire intervention, including integrated lighting, floats in the space, leaving the existing library untouched.
1ST FLOOR PLAN
BASEMENT FLOOR PLAN
REFERENCE DESK
QUIET STUDY
QUIET STUDY ROOM
COMPUTER AND REFERENCE ROOM
TERRACE
LIBRARY FACADE
COMPUTER STATIONS
LOUNGE SEATING
EXHIBITION SPACE
VITRA DESIGN MUSEUM APRIL 2011
INSPIRATION: JOSEF ALBERS
PROJECT GOAL: To design the lobby, gift shop, cafe, temporary exhibition space and admin offices for the Vitra Design Museum. We were assigned designers to research and garner inspiration from for the design of the museum. Additionally, we were tasked with designing a temporary exhibition of their work. The designers I focused on were Josef and Anni Albers. On top of focusing on the Albers, we were also asked to consider the branding of Vitra.
DIAGRAMS OF OVERLAPPING VOLUMES
MEZZANINE FLOOR PLAN
LOBBY
GROUND FLOOR PLAN
FACADE
TICKETING
TEMPORARY EXHIBITION
The design for my Vitra Design Museum was inspired by the geometry of Josef Albers’ artwork. I interpreted his repeated use of overlapping squares by creating spaces that intersect in plan. In order to achieve a dynamic space with these overlapping volumes, I raised the exhibition gallery onto a four foot platform and designed a ramp access that becomes the focal point of the
TICKETING: General Admission Seniors (65+) Students
museum. I placed the cafe on the mezzanine level in a volume that hovers above the lobby. This square volume punches through the shell of the original building and sits above the sidewalk, creating an outdoor gathering space and giving the Vitra Design Museum a distinct presence from the street.
ANNI ALBERS: Weaving at the Bauhaus
$12 $9 $8
on view until September 4, 2011
MUSEUM HOURS: Tues - Thurs 10 AM - 6 PM Fri 10 AM - 9 PM Sat - Sun 9 AM - 7 PM
GEORGE NELSON: Architect, Writer, Designer, Teacher September 12 - December 18 2011
Temporary Exhibition Gift Shop Museum Cafe Collection
1 1 1.5 2
JEAN PROUVE: The poetics of the technical object January 2, 2012 - April 4, 2012
SECTIONS
ANNI ALBERS weaving at the baushaus
SCENES FROM THE TEMPORARY EXHIBITION
INTEGRATIVE HEALTH CENTER MARCH 2011
PROJECT GOAL:
ON-SITE LIGHT OBSERVATION
To design an Integrative Health Center located in the heart of Manhattan. The space is meant to be a place of therapy and healing for the sick as well as a place that promotes wellness for people without illness. The program includes a reception/lobby area, an organic cafe, locker rooms, therapy and administrative offices, and yoga, massage therapy, acupuncture and meditation rooms.
PROCESS DIAGRAMS
PROCESS RENDERINGS
LIGHT STUDIES
PROCESS COLLAGES
CORRIDOR DIAGRAM
VIEW DIAGRAM
The concept for my integrative health center is about slowly revealing the space to the client. I strategically use the corridors to create deliberate lines of sight. Throughout the space, the human body is silouhetted which offers the client glimpses of a space and its use before he has reached it. This effect is created through the use of light, shadow and materials of varying opacity.
FLOOR PLAN
UNFOLDED ELEVATION OF CORRIDORS
RECEPTION
CAFE
SECTIONS
SKETCHES & PAINTINGS