Corporate Social Responsibility

Easter Bun Donation to UHWI Minor Operations Team

Consolidated Bakeries Jamaica Ltd, under its Miss Birdie brand, continued its recognition of deserving groups in the Jamaican society, with an Easter donation of premium Miss Birdie Easter Buns to the University Hospital of the West Indies (UHWI) Minor Operations Team.

With what has now become an annual tradition, this donation mirrored the previous year’s donation of Miss Birdie Easter Buns to the often overlooked members of School Crossing Wardens islandwide.

And so the thread of kindness was woven once again to light the lives, even just for the Easter Season, of the many dedicated nurses and doctors who perform minor, yet life saving operations, daily.

Miss Birdie/ Purity Sponsorship

For the third consecutive year, Consolidated Bakeries financed the tuition of a well deserving Jamaican university student. This year, Ms. Jenae Hamilton, who is pursuing a degree in Accounting and Management, was selected as the successful Miss Birdie/Purity Scholarship Recipient 2017/ 2018.

This student had to be enrolled at the tertiary level pursuing an undergraduate degree (B.Sc) valued at JMD$300,000 in the Department of Management Studies at the University of the West Indies, Mona .

The Miss Birdie/Purity Scholarship for Business & Management offered students who had a Grade Point Average of 3.0 or higher, with a verifiable financial need, the opportunity to have their tuition paid in full. The successful candidate had to have displayed leadership qualities, volunteerism and social involvement as well as active participation in cocurricular activities.

The first recipient of this scholarship was Ms. Keyondra Lambert and the second was Ms. Shameika Gunzell.

St. Richards Primary Handover

Consolidated Bakeries (Jamaica) Limited honoured the Grade Six students of St. Richards Primary School with Miss Birdie and Purity products, to show appreciation of their hard work throughout the year and their continued success in the GSAT Examinations.

This donation also commemorated the expansion of their library and in turn, the school’s long standing commitment to higher learning.

All students of Grade Six received products of their choice courtesy of Consolidated Bakeries, and the remainder was given to members of staff and to the school’s cafeteria towards their Breakfast Programme.