FRIEDRICHSHAFEN, GERMANY
JUNE 18 - 21 2017
OUTDOOR-SHOW.COM #OUTDOORFN
OUTDOOR 2017 BE A PART OF IT!
YOUR EXHIBITORS’ INFO
POSITIONING
VISITOR STRUCTURE
OUTDOOR INDUSTRY AWARD & CONFERENCES
OUTDOOR SPIRIT
OUTDOOR TRENDS
PR, BLOGGER & SOCIAL MEDIA
HOW TO GET HERE
CONTACTS
IMPRESSIONS
Your OutDoor. Your business. Your success. To be an exhibitor at OutDoor is to be present on the market. At the world’s leading outdoor industry trade fair, manufacturers come together with decision-makers, buyers and media representatives from all over the world to showcase the latest trends in a professional environment. Take advantage of the great trade interest and present your company at the business platform on Lake Constance. As a key meeting place for the community, OutDoor also provides a perfect networking opportunity. See for yourself next year and meet your business partners from June 18–21, 2017 for a lively exchange ahead of the key order dates. V isit our website to register. View the OutDoor schedule here.
It´s Showtime! Present your latest innovations in one of our twelve modern trade fair halls. Thanks to their lightweight wooden construction, they each offer a pleasant atmosphere and an ideal setting for your stand.
POSITIONING
VISITOR STRUCTURE
OUTDOOR INDUSTRY AWARD & CONFERENCES
OUTDOOR SPIRIT
OUTDOOR TRENDS
PR, BLOGGER & SOCIAL MEDIA
HOW TO GET HERE
CONTACTS
IMPRESSIONS
Global and international. Once a year the German city of Friedrichshafen becomes the meeting place for outdoor experts from all over the world. 2016 saw 21,507 trade visitors from 92 nations travel to Friedrichshafen for the world’s leading outdoor industry trade fair. OutDoor is delighted to report such consistent growth, both in terms of exhibitors and international trade visitors. You too can be a part of OutDoor. 10 reasons to be part of OutDoor 2017.
Einmal im Jahr wird die kleine Stadt am See zum Treffpunkt für Outdoor-Experten aus der ganzen Welt. 2016 kamen 21.507 Fachbesucher aus 92 Nationen, davon 60 Prozent aus dem Fachhandel, zur Weltleitmesse nach Friedrichshafen. Wie wichtig die Präsenz auf dem Branchentreffen auch
One Outdoorworld Turn a niche segment into a global megatrend: OutDoor brings together exhibitors and trade visitors from all five continents.
The industry Oscars
POSITIONING
VISITOR STRUCTURE
OUTDOOR INDUSTRY AWARD & CONFERENCES OUTDOOR SPIRIT
OUTDOOR TRENDS
PR, BLOGGER & SOCIAL MEDIA
HOW TO GET HERE
CONTACTS
Outdoor experts’ gathering. Alongside high-quality outdoor and camping equipment, footwear and clothing trends, each year the trade fair offers industry insights from experts at the OutDoor Conferences. High-profile speakers present the latest developments from the outdoor industry and discuss the current challenges for the sector. Another highlight is the OutDoor INDUSTRY AWARDS presentation, where innovative and sustainable products receive the coveted Oscars of the outdoor industry. Watch a video of the OutDoor INDUSTRY AWARD 2016 here!
IMPRESSIONS
The jury has reached its decision! At this year’s OutDoor INDUSTRY AWARD, 37 winners were chosen out of 343 product submissions in 11 categories. Eight of these winners received the coveted gold trophies that can be proudly displayed on products in stores.
POSITIONING
VISITOR STRUCTURE
OUTDOOR INDUSTRY AWARD & HIGHLIGHTS
OUTDOOR SPIRIT
Cool side events. Networking and making new business contacts in a relaxed, professional environment – this is what OutDoor is all about.
OUTDOOR TRENDS
PR, BLOGGER & SOCIAL MEDIA
HOW TO GET HERE
CONTACTS
IMPRESSIONS
The side events programme offers a whole range of opportunities to take some time out to try a new sport. From climbing, bouldering and running to stand-up paddling and slacklining – there’s something for everyone. For those more interested in spectating than tiring themselves out, there are top-level international athletes here to demonstrate their skills. Watch and be inspired. Further adding to the OutDoor spirit are the adjacent Lake Constance and the nearby mountains – this is outdoor living, this is OutDoor’s home.
Easy Networking Recharge before your next business meeting: shaded areas beneath palm trees, cold drinks and casual conversation create a relaxed OutDoor atmosphere.
POSITIONING
VISITOR STRUCTURE
OUTDOOR INDUSTRY AWARD & CONFERENCES
OUTDOOR SPIRIT
OUTDOOR TRENDS
PR, BLOGGER & SOCIAL MEDIA
HOW TO GET HERE
CONTACTS
IMPRESSIONS
Special Interest. If it’s fun, it has a place at OutDoor. Take the Water Sports Area and Running Village for example. Both areas give trade visitors and media representatives a compact overview of the season’s trends. Whether SUP boards, canoes and kayaks on the Fair Lake or the latest products and developments from the world of running – here you can see everything at a glance. Not to forget the Honor Award, the creative fashion shows, the unique Tent City and the legendary OutDoor Party, which all add to the trade fair experience and help to create a relaxed, sporting setting for the annual industry summit.
POSITIONING
VISITOR STRUCTURE
OUTDOOR INDUSTRY AWARD & CONFERENCES
OUTDOOR SPIRIT
OUTDOOR TRENDS
PR, BLOGGER & SOCIAL MEDIA
HOW TO GET HERE
CONTACTS
Extra media presence driving your success. Every year national and international journalists report on THE outdoor event by Lake Constance. 2016 saw 1,031 media representatives from 31 countries come to learn about the latest trends and developments in the outdoor industry. In addition, the internal communications department of Messe Friedrichshafen provides journalists with comprehensive press information, high-quality images and TV and radio materials. This year the OutDoor Blogger Base hosted 137 international bloggers from the outdoor and travel industry, who reported the latest news from the trade fair live on their social networks. The OutDoor Blogger Base and the Blogger Tour offer a platform for companies and bloggers to exchange and establish contact for future partnerships. Learn more about bloggers at OutDoor 2016.
IMPRESSIONS
You too can become part of the online OutDoor Community: use the hashtag #OutDoorFN
OutDoor meets Press Press events and media productions ensure continuous coverage of OutDoor, including before and after the event.
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POSITIONING
OUTDOOR SPIRIT
4,06 km Ø driving time 10 min
Friedrichshafen
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OUTDOOR TRENDS
How to get there. Friedrichshafen, the trade fair city on Lake Constance, is located next to Germany’s borders with Switzerland and Austria, making it easy to reach using various modes of transport.
63,95 km Friedrichshafen airport
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OUTDOOR INDUSTRY AWARD & CONFERENCES
Memmingen airport
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VISITOR STRUCTURE
PR, BLOGGER & SOCIAL MEDIA
HOW TO GET HERE
CONTACTS
IMPRESSIONS
A special service for OutDoor is the complementary airport transfer, which brings trade fair visitors comfortably from the airports in Friedrichshafen, Memmingen and Zurich to the trade fair site. The same applies to train travellers, who can take advantage of shuttle bus services to and from key locations in Friedrichshafen (stations and hotels). Here you can find accommodation options the area and information on Lufthansa the Official Airline of OutDoor.
Lake Constance Zurich airport
77,26 km Ø driving time 2,5 hours
Welcome on board! As the Official Airline of Messe Friedrichshafen, Lufthansa offers all exhibitors and trade visitors a discount of 10-15 % on flight bookings to and from Friedrichshafen.
Ø driving time 1 hour
POSITIONING
VISITOR STRUCTURE
OUTDOOR INDUSTRY AWARD & CONFERENCES
OUTDOOR SPIRIT
Your contacts. Stefan Reisinger Head of Outdoor Tel.: +49 7541 708-411 Fax: +49 7541 708-2411 stefan.reisinger@messe-fn.de
Kathrin Ruf Project Coordinator, Exhibitor Services Tel.: +49 7541 708-416 Fax: +49 7541 708-2416 kathrin.ruf@messe-fn.de
Dirk Heidrich Project Manager Tel.: +49 7541 708-421 Fax: +49 7541 708-2421 dirk.heidrich@messe-fn.de
Stephanie Beiswenger Project Coordinator, Exhibitor Services Tel.: +49 7541 708-410 Fax: +49 7541 708-2410 stephanie.beiswenger@messe-fn.de
Alexandra Schüttler Project Coordinator Tel.: +49 7541 708-424 Fax: +49 7541 708-2424 alexandra.schuettler@messe-fn.de
Benjamin Brill Project Coordinator AWARD Tel.: +49 7541 708-382 Fax: +49 7541 708-2382 benjamin.brill@messe-fn.de
Birger Dreher Project Coordinator International Retail Coordinator Tel.: +49 7541 708-432 Fax: +49 7541 708-2432 birger.dreher@messe-fn.de
Stephan Fischer Exhibitor Services Tel.: +49 7541 708-404 Fax: +49 7541 708-2404 stephan.fischer@messe-fn.de
OUTDOOR TRENDS
PR, BLOGGER & SOCIAL MEDIA
HOW TO GET HERE
CONTACTS
IMPRESSIONS
Travel Service: Kathrin Scheiding, Christiane Ter-Nedden Tel.: +49 7541 3001 13 +49 7541 3001 23 Fax.: +49 7541 72588 Email: messe@ti.friedrichshafen.de
ORGANIZER
Neue Messe 1 88046 Friedrichshafen, Germany Telefon +49 7541 708-0 Telefax +49 7541 708-110 info@messe-fn.de
In partnership with European Outdoor Group
POSITIONING
VISITOR STRUCTURE
OUTDOOR INDUSTRY AWARD & CONFERENCES
OUTDOOR SPIRIT
OUTDOOR TRENDS
PR, BLOGGER & SOCIAL MEDIA
HOW TO GET HERE
CONTACTS
IMPRESSIONS
We look forward to seeing you!