The formula for success: The synergies offered by the exhibition and sports areas

Whether Western riding associations, outfitters, suppliers of feed and nutritional supplements, horse health specialists, or stable construction companies – fans of Western riding will find exactly what they are looking for here! Several riding arenas and a Health Forum will ensure that information reaches the trade audience.

AMERICANA is also remaining true to its original concept in its new home. The fair has long served as a central meeting place for the community and will continue to play this role. It’s an event featuring plenty of fun, a buoyant mood, outstanding athletic achievements, and an incredible range of products on offer.