EUROBIKE 2023 | BIKE TRAVEL AREA

A new dimension

In 2023, the BIKE TRAVEL AREA will be celebrating its premiere as the successor to Holiday on Bike. Two Festival Days at the weekend, an expected 40,000 to 50,000 bike fans, an exhibition area at the centre of the show – between test area and snack bar, in the casual atmosphere of a circus tent with its own presentation stage and inspiring programme: these facts speak for themselves. As a result, there will be entirely new opportunities for presentations, a further increase in media interest and yet more visitors thanks to the new positioning and the separate stage.

The BIKE TRAVEL AREA is an El Dorado for everyone involved in tourism. It will play a very prominent role in 2023.

You too can benefit from this unique and powerful presence. Become an active part of the BIKE TRAVEL AREA.

A new site

A lot has changed in Frankfurt. On the basis of our findings from last year, we have placed the BIKE TRAVEL AREA at the centre of the visitors’ days – and in terms of its location as well.

It now has a central position in a circus tent within the outdoor area. There are two entrances/exits, with the option of an open layout if the weather is good. The exhibitors are arranged in two circles inside the tent. This enables visitors to move freely and to access all booths with short distances between them. The stage for the programme of talks and panels is located centrally at one end. Apart from a short break at lunchtime, the stage will be permanently hosting talks, inspirational events and panel discussions. Details of the programme will be communicated at the entrances and via the show platforms.

BIKE TRAVEL AREA

New added value

New effects of synergy and symbiosis are emerging in Frankfurt. The products on offer are intermingling with developments in society and their political stakeholders. This is where decisionmakers will draw inspiration for the future. And we provide the appropriate meeting platforms to ensure that you come into contact with them.

At EUROBIKE you will have no waste coverage at all. Whether B2B or B2C – all those who come to this trade fair are exclusively interested in the bicycle in all its many facets.

BIKE TRAVEL FORUM – the specialist congress for both bicycle and tourism industries (as a successor to Travel Talk) – additionally provides a perfect networking opportunity for all stakeholders and is sure to create excellent connections for the future.

Your customer journey

You can of course plan your very own individual stay at Eurobike. We have designed a programme especially for participants from the tourism sector to ensure that they gain the maximum possible benefit from their visit to the show.

Thursday, 22 June 2023 Guided tour of the show: The focus here is on products that are or may be of interest for tourism.

Friday, 23 June 2023

BIKE TRAVEL FORUM: In the new specialist programme we deal with the question of how to make bike holidays and everyday cycling more attractive. After all, this is an issue of equal interest to both tourism and the industry as a whole. At the centre of attention, alongside inspiration, are networking and the specific transfer of knowledge in masterclasses.

Saturday, 24 June 2023 – Sunday, 25 June 2023

BIKE TRAVEL AREA: Large, centrally positioned bike tourism exhibition in the outdoor area with stage and supporting programme

(0,27x0,31x1,20m)

2 spotlight

1 standing height table white (0,90x0,40x1,10m) • 1 bar stool

1 leaflet rack DINA4 (0,27x0,31x1,20m)