EUROBIKE 2023 | Partnermodels

Hello Future

Concept and participation options for EUROBIKE 2023

Messe Frankfurt

June 21 – 25, 2023

Festival Days: June 24 – 25

EUROBIKE profile

Eurobike is:

• The central platform for the bike and future mobility universe

• Industry meeting / community events – more than 100 countries as guests

• Show for international products and innovations

• Trading platform

• Media event

• Bike festival

• Political stage

Seniors

Children

Supplier

City Country

EUROBIKE

Athlete

Family

Commuter

30 years of EUROBIKE –

30 years of bike history

1991 2010 2000 2022

Launched in 1991 as a mountain bike trade fair at Lake Constance.

First electric bikes and pedelecs are presented in the 2000s.

The cargo bike boom of recent years visibly reduces the barrier between bicycle and car. The bike becomes a part of commercial traffic.

2023

Relocation to Frankfurt, increasingly important role of the bicycle as part of the green mobility transformation.

Further development as a mobility trade fair.

Extending its portfolio beyond the bicycle/e-bike: In future, EUROBIKE will represent the entire spectrum of urban, sustainable mobility – ranging from sharing providers via infrastructure suppliers, lightweight vehicles through to last-mile concepts.

How EUROBIKE sees itself

Creating spaces for exchange, new ideas, a change of perspective and strong partnerships for innovative mobility solutions and new business models.

Setting new benchmarks and identifying key issues in the fields of sport, leisure health and mobility.

EUROBIKE is: The central platform for the bike and future mobility universe

... and fulfils this role together with strong partners and visionaries from politics, commerce, society and the mobility sector.

Shaping the transformation of the bicycle from a leisure and sport device to a key element in a sustainable mobility transformation.

106 DEMO AREA Exhibitors

19.280 Test Drives

1,500 exhibitors from 57 countries at 140,000m2

EUROBIKE 2022

33,780 trade visitors from 105 countries

12.218 Test Driver

6.200 Overall Online Media Reporting

27,370 cycling fans at the Festival Days

1.153 Accreditations from 31 countries

882 Test Vehicles

Partner EUROBIKE 2022

Patrons of EUROBIKE 2022

Partner EUROBIKE CITY

Federal Minister for Digital and Transport, Dr. Volker Wissing, MdB

Tarek Al-Wazir, Hessian Minister of Economics, Energy, Transport and Housing

Peter Feldmann, Mayor City Frankfurt

EUROBIKE 2023

Keyfacts

Halls: 8, 9, 11, 12

June 21 – 25, 2023

Messe Frankfurt

EUROBIKE SHOW

Business Days:

June 21 – 25, 2023

CYCLING WEEK

17. – 25. Juni 2023

Frankfurt City and surroundings

Festival Days:

June 24 – 25, 2023

150,000m2 gross + outdoor areas

100,000 visitors (50.000 Business Days, 50.000 Festival Days)

Exhibition

EUROBIKE CYCLING WEEK

June 17 – 25, 2023

EUROBIKE SHOW

June 21 – 25, 2023

Festival

Business Days: In seven halls and the large outdoor area of Messe Frankfurt, more than 1500 exhibitors will be presenting product innovations from the fields of bicycles and e-bikes, parts, components and apparel.

Festival Days: On the weekend of 24 and 25 June the exhibition will host the Festival Days, when the show is open to all bike fans and will be inviting them to test bicycles, watch bike races and attend lectures.

Conferences

Turning the topics of bicycle and mobility into visible and palpable experiences. The Cycling Week will be presenting the topics throughout the entire city area in a wide variety of ways. This will again involve meeting points for the bike scene, weekend programmes for families, bike culture events, info stands and guided excursions.

EUROBIKE

EUROBIKE is the central platform for the bike and future mobility universe

The 32nd edition of the world leading trade show is taking place from 21 to 25 June in the trade fair and mobility metropolis of Frankfurt am Main.

On the Business Days and on the day before EUROBIKE from 20 to 23 June, numerous conference and network formats will be bringing all the stakeholders and interest groups in the field of future mobility together in one place.

ROAD TO EUROBIKE

February – June

There is a long route to EUROBIKE. Numerous international, national and regional events will set the mood for the show in the bike and mobility sector. At the forefront will be events connected with the bicycle and mobility but also a good measure of sports and cultural events.

Mainkai

ROAD TO EUROBIKE

All (cycle) paths lead to EUROBIKE. .

At numerous international, national and regional events, EUROBIKE will be working together with strong partners from the bike and mobility world to generate the right atmosphere among EUROBIKE cycle fans, both present and future, for the major bicycle event – EUROBIKE.

These events will appeal to everyone, regardless of whether they are fans of cycling as a sport, commuters, leisure cyclists, bike holidaymakers, children or gravel bikers.

At the forefront will be events connected with the bicycle and mobility but also a good measure of sports and cultural events.

EUROBIKE FESTIVAL DAYS: The bike festival for cycling fans

Testing: A chance to put 1,000 test vehicles through their paces on a 3 km long test track with a gradient.

Inspiration: More than 1,500 manufacturers from all over the world will be showing what vehicles to expect on the roads and in the woods of tomorrow. Numerous stages will be hosting globetrotters and regular cyclists as they display their small and large adventures.

Action: International stars of the MTB, trail and dirt scene will be performing breath-taking stunts and comparing their skills in competition.

Kids: The large Kids Area offers a space for children of age 3 to 12 to test their bike skills, take part in BMX courses or line up for their first race on a balance bike.

Cycle racing: From criterium to cargo bike race, whether professional or amateur – the circular course of roughly 1.4 km on the exhibition grounds provides plenty of entertaining sports action.

Informieren: Cities, municipalities and associations provide information on their activities along with offers for improving bike traffic.

EUROBIKE 21.06. – 25.06.2023

EUROBIKE program at the exhibition grounds

DAY BEFORE BUSINESS DAYS

FESTIVAL DAYS

National Cycling Congress

Location: Kap Europa Organizer: Federal Ministry for Digital and Transport + Hessian Ministry of Economics, Energy, Transport and Housing

Industry Press Conference

Bike Biz Revolution

Networking Dinner

Start-Up & Innovation Day

Bike Travel Forum

EUROBIKE Bike Travel Area

EUROBIKE Convention

Cargo Bike Academy

EUROBIKE Investors Lounge

EUROBIKE Academy

Sports, Fun, Entertainment, Workshops, Interactivity, Kids Area

Cargo Bike Race

Gravel Talk

Career Center

Demo Area

Cargo Area

Light-Electric-Mobility Area

Start-Up Area

EUROBIKE Award Ceremony Party & Trend Lounge

EUROBIKE 2023: Space allocation on the exhibition grounds

Topic and product groups

Future Mobility - Hall 8

Special Exhibition Areas

Products

Future Mobility Forum

StartsUps

Bike

Travel Area

Service Area

Components

Sports & Urban Performance

Cargo bikes

Urban Mobility & Sustainability

Light

Electric Mobility

EUROBIKE Award

Demo & Test Area

EUROBIKE

Jobmarket

Fashion & Accessories

Parts & Equipment

Supplier Area (B2B)

Future Mobility Specialists’ Agenda

Specialists’ Agenda

EUROBIKE cooperation models

Become a EUROBIKE partner!

1. Focus on the topics of the future

You will be engaging with the on-trend topic of today. The future belongs to the bike – it is the key constituent of a healthy and sustainable lifestyle.

New mobility laws, such as those in Berlin, and ultimately the climate demonstrations are shifting the bike into the focus of politics, town planning, transport, but also lifestyle and urban culture.

For you too as a company, involvement in the topics of bikes and Future Mobility is an important aspect in employer branding. Be part of the movement when the mobility of our entire society changes and benefit from the growth.

2. Maximise media presence

Extensive media partnerships guarantee a multimedia reach.

Using experience from the virtual event formats of 2020/21, we have developed cross-media offers for you so that you can also present your brands and messages away from their physical presence.

What’s more, EUROBIKE is represented in the national and international press – in the year 2022 some 1,153 media representatives from 31 nations were on site.

3. Dynamic growth

While many mobility trade shows have ultimately faded, EUROBIKE as the world’s leading trade show for the bike industry and Future Mobility-Branche has been setting exhibitor and visitor records for years. Constant growth in German and international companies among the exhibitors confirms the trend.

EUROBIKE is the major event of the bike and mobility sector, offering bicycle fans, event enthusiasts and families an unforgettable live experience.

A fantastic opportunity for the presentation of your company!

4. Contacts offering rich opportunities

EUROBIKE offers highly interested visitors with a high purchasing power combined with well-informed B2Brelevant contacts from companies, the sector, politics, associations and the media.

Numerous prestigious specialist events at and around EUROBIKE reinforce the exchange between experts.

Our partner models

EUROBIKE PLATINUM Partner

Global presence of your brand across all of EUROBIKE, exclusive co-branding

EUROBIKE GOLD Title partner

Exclusive partnership for a specific area, e.g. .

• Partnerland

• Mobility partner

• Automobile partner

• Frankfurt cycling marathon

• Demo Area

EUROBIKE SILVER Partner

EUROBIKE BRONZE Promotion Partner

Exclusive partnership for a specific area, e.g.

• Partnerland

• Mobility partner

• Automobile partner

• Demo Area

Partner for certain promotional tools, e.g.

• Kids Area

• E-Cycling Area

• Start Up Area

• Cargo Area

• Career Center

EUROBIKE partner models Overview

Inclusion of logo in the sponsors’ list across all advertising and publicity measures as well as on the partner wall at the entrances

Brand advertising PRINT B2B + B2C *

> Guide / advertisement

> Show Daily / advertising strip across all 4 issues

Brand advertising ONLINE B2B + B2C

Banner advertising package over several pages of the website (start page, your visit, programme, hall plan, topic pages) and on the app

> Report in e-newsletter incl. banner placement (approx. 61,000 international subscribers)

> 1 social media post (Facebook + Instagram)

On site presence: site branding banners/beach flags, stage time

Mention in a press release, presentation at a press event

Outdoor and indoor advertising areas (Advertising Messe Frankfurt) *

Brand presence on the LED walls (5-day package) *

Brand presence on the admission ticket

Gratis 1-day admission ticket – any combination for B2B and B2C days

Total value in excess of 175,000

Total value in excess of 70,000

Total value in excess of 40,000

Total value in excess of 10,000

All prices are net and subject to 19% VAT * Exklusive Production

Sponsoring offers EUROBIKE races

You are involved in the many facets of cycling and show your commitment through financial support and promotion of young talent in the region.

Bembel Crit and the Cargo EURO CUP Race on the exhibition grounds offer a wonderful platform in a great setting with a large, interested and diverse audience. Make the most of the amazing atmosphere on the exhibition grounds and create a lasting impression.

CARGO EURO CUP:

Friday, 23 June 2023

Bembel Crit: Saturday, 24 June 2023

on the grounds of EUROBIKE, Messe Frankfurt

Partner of the event

Integration of sponsor into the name of the event and/or course

Logo integration on the start numbers of all competitors for the respective course

Branding on the course through the show grounds (beach flags, banners, quickboards)

✓

✓

✓

Logo integration on sponsor walls ✓

Logo integration on stationery for the event ✓

Digital presences (contributions in newsletter and social media, logo integration on the website) ✓

Total for rights:

5,000 – 20,000€ *

EUROBIKE-Team

Stefan Reisinger CEO +49 75 41 95 99 5-20

stefan.reisinger@fairnamic.com

Dirk Heidrich Show Director +49 75 41 95 99 5-21

dirk.heidrich@fairnamic.com

Katja Richarz

Project Manager Congress, Events & Cooperations +49 75 41 95 99 5-26 katja.richarz@fairnamic.com

Martina Rumschick

Project Manager Congress, Events, Award & Digitalisation +49 75 41 95 99 5-28

martina.rumschick@fairnamic.com

Johannes Schürle

Project Manager Congress, Events & Trade Visitors +49 75 41 95 99 5-25

johannes.schuerle@fairnamic.com

Melanie Riedmann

Project Manager Exhibitors +49 75 41 95 99 5-23

melanie.riedmann@fairnamic.com

Maresa Mutter

Project Manager Exhibitors +49 75 41 95 99 5-27

maresa.mutter@fairnamic.com

Thaddäus Geitner

Project Manager Exhibitors +49 75 41 95 99 5-24

thaddaeus.geitner@fairnamic.com

www.eurobike.com