ADVENTURE AREA
June 25 - 29, 2025
Messe Frankfurt
Hello future. Hello adventure.
EUROBIKE is the central platform for the bike and ecomobility universe. Together with visionaries from politics, business, society and the mobility industry, it creates space for communication, new ideas, change of per- spective, and strong partnerships for innovative mobility solutions and new business models.
With EUROBIKE, the booming and rapidly changing bike and future mobility industries have found a common platform. It sets new standards and identi- fies key topics in the areas of sports, leisure, health and mobility, makes continuous progress and brings the global community together live.
With over 1,800 exhibitors from over 60 countries, over 35,000 trade visi- tors at the BUSINESS DAYS and more than 33,000 enthusiastic bike fans at the FESTIVAL DAYS weekend EUROBIKE 2024 has once again proven that it is the ultimate global platform for the bike and ecomobility universe.
Facts and Figures
What
is the
ADVENTURE AREA?
Adventure is out there! Whether gravel fun with the gravel bike, bikepacking adventures in the Alps or trekking tours on the most beautiful long-distance cycle paths in Europe - the possibilities are endless! Especially in the adventure sector, the equipment is crucial and the product worlds of Bike, Outdoor and Travel merge.
In the ADVENTURE AREA you will find the entire portfolio: from tents to sleeping bags, gas stoves, panniers and frame bags to clothing, accessories, tools and accessories. Ready for your next adventure? Then let us inspire you!
ADVENTURE AREA
EUROBIKE - More than just Bike Business
EUROBIKE is much more than just the hotspot for bike business insiders and ecomobility experts - the sporting goods industry with its stakeholders, specialist retailers and their community also come together here to benefit from the synergies of the merging themes and target groups.
This is exactly where the ADVENTURE AREA concept comes in: It offers a base camp for all those who are equally at home in the sports worlds of bike, outdoor and travel and offers an experience and adventure space for trends, inspiration, exchange and cross-divisional business.
Thanks to its concentrated expertise - from in-depth market knowledge and global appeal to a strong network of key players and stakeholders - the ADVENTURE AREA will set new standards for the sports and outdoor industry.
Bike Travel
Outdoor
5 reasons why the ADVENTURE AREA should become your base camp:
This is where the international who‘s who of the bike, mobility and sports industry meets with the common target groups and communities in both the B2B and B2C channels.
Achieve maximum synergy effects by merging the theme worlds of bike, sport and travel.
Benefit from an experience-oriented concept that perfectly combines business and lifestyle and offers you insights, inspiration and future prospects at the same time.
Feel the global appeal of EUROBIKE and the pulsating trade show events in the Main metropolis of Frankfurt.
Use the ADVENTURE AREA as your business booster, because the ascent is known to be easier after a stopover in the Basecamp!
The concept of the ADVENTURE AREA
The newly designed ADVENTURE AREA offers the business and community base camp for the bike, outdoor and travel industry:
• with 2,500 square meters of presentation space and a 300 square meter base camp in a central location in Hall 11.0
• a bar and lounge area that makes you want to go an dventure and brings a campfire feeling to the trade show setting
• themed open spaces, cozy seating areas and hideaways for business topics
• a stage for keynote speeches, themed talks and an after-show atmosphere
• as well as flexible participation models for brands, stand price €225/sqm
Which brands can you meet at EUROBIKE?
What makes Frankfurt stand out as a location?
• Europe‘s top location for international train and flight connections
• Excellent highway connections
• High density of hotels in all price ranges and categories
• International audience
• High level of professionalism among visitors & exhibitors
• Flexible halls & spacious outdoor area
• Camping facilities on the exhibition grounds
+49 7541 95995 27
maresa.mutter@fairnamic.com
Sandra Janjanin
Project Manager Exhibitors EUROBIKE
+49 7541 95995 30
sandra.janjanin@fairnamic.com
Maresa Mutter