EUROBIKE FESTIVAL
June 28 - 29, 2025
Messe Frankfurt
The EUROBIKE FESTIVAL at a glance
Thrilling show performances, amusing hands-on activities in the Kids Area, exciting bike races and extensive test rides: in recent years, the EUROBIKE FESTIVAL has established itself as a real magnet for all bike enthusiasts from the Rhine-Main region and beyond.
EUROBIKE 2025 will take place from 25 to 29 June - from Wednesday to Sunday - in Frankfurt am Main. While the first three days are reserved for trade visitors and focus on B2B topics, on the weekend, thousands of bike fans will travel to the exhibition centre during the EUROBIKE FESTIVAL to experience the world‘s leading trade fair for the bike and future mobility industry first hand in the metropolis on the Main river.
One of the main attractions is the DEMO AREA with its 3.5 km long TEST TRACK. Here, the latest innovations can not only be gazed at, but also tried out directly. The impressions and information that visitors gain at the trade fair motivate many to buy or lease a new bike or accessories.
So, don‘t miss this unique opportunity to present your company at the EUROBIKE FESTIVAL and make direct contact with your end customers!
HARD FACTS
74% of exhibitors were either satisfied or very satisfied with reaching end consumers
More than 100 shows & hands-on activities
KIDS AREA
BIKE TRAVEL AREA ACTION AREA Various bike racing formats
DEMO AREA
3.5 km TEST TRACK
33,090 bike fans visiting the EUROBIKE FESTIVAL
Around
10,000 test riders
92% were either satisfied or very satisfied with EUROBIKE 2024 61% come from Frankfurt or a 100 km radius
60%
want to buy or lease a bicycle based on the information received at EUROBIKE > average investment value € 4,200
Take your brand to the next level!
• Direct customer approach: Engage in dialogue with thousands of passionate cycling and mobility fans. Take the opportunity to make your product tangible and receive valuable feedback directly from end consumers.
• On-site testing opportunities: Enable potential buyers to directly test and experience your products. Emotional experiences create lasting impressions and strengthen the purchase decision. The approximately 3.5 km long TEST TRACK offers the ideal conditions.
• Brand Awareness: Sharpen the profile of your brand in an environment that stands for quality, innovation and sustainability. Your presence at the EUROBIKE FESTIVAL emphasises your role as an industry player.
• Future of Mobility: Be part of the dialogue about the future mobility! Eurobike stands for innovation and progress - a unique opportunity to present your vision and solutions.
• Direct sales available! Beginning in 2025, the EUROBIKE FESTIVAL will offer an ideal platform to showcase your product portfolio while also serving as an attractive sales venue. With the right target audience and a vibrant festival atmosphere, you‘ll create a buying mood that can significantly enhance your sales right at the event.
EUROBIKE FESTIVAL
Duration June 28-29, 2025 (2 Days) Location Outdoor Area / DEMO AREA
€/m2
