New horizons September 25 – 29, 2024 Messe Friedrichshafen interboot.com Information for exhibitors
2
The claim
New horizons also stands for a
new orientation
The international water sports trade fair in Friedrichshafen on Lake Constance is set to breathe a breath of fresh air into the sector in 2024: With a shorter duration of five days, Interboot is signaling a spirit of optimism with a new key visual and accompanying claim. With a diverse program that boldly goes beyond the offerings of a traditional trade fair, Interboot is positioning itself as an innovative meeting place for the water sports community. With its wide range of interactive options, it will provide young target groups with the chance to personally engage with the world of water sports. The promise of the “New Horizons” claim is twofold: First, the opportunity to experience various water sports, including sailing, motorboating, kiteboarding, surfboarding, and paddleboarding – with your face to the wind and a clear view of the horizon. Second, it whets your appetite for all the fair has to offer: the exhibition of products, maritime travel, and trend sports in a way that brings you closer to what you yearn to do.
4
New price structure
NEW
Price structure 2024
Early booking discount (10%) until March 1, 2024
Boat booth (regardless of booth size):
€96/m²
€86.40/m²
Up to 30 m²
€103/m²
€92.70/m²
31 to 50 m²
€101/m²
€90.90/m²
51 to 100 m²
€99/m²
€89.10/m²
100 m² and up
€96/m²
€86.40/m²
Outdoor area
€62/m²
€55.80/m²
Booth size:
In additio n to maintain in price leve g our l, we are also offer ing p reduction rice s in certain instances .
6
New product worlds
Maritime Tourism
INTERboard – Board, Beach & Lifestyle
Camping/Caravan
Fishing
Cars & Trucks – Towing Vehicles for Trailers
8
New highlights
Action events
Show stages
Community events
Show exhibits
10
New in the marina
New in the marina • Opening of the marina to all, not just exhibitors • Guest berth for visitors who want to bring their own boats to INTERBOOT • Sailing activities with prominent partners
New setup 5 days 4 days Open air ground Sailboats Motorboats Trailers Board & trend sports Equipment
12
B3 A3
A1
Trailer training VIP parking
Demo Lake Water sports activities Introductory sailing sessions
Foyer West
A2
Maritime art Maritime travel Charter & cruise advice Sailing & Travel Competence Center
Maritime travel
Planning status as of December 2023; hall setup subject to change
Camping/caravan Cars & trucks/towing vehicles for trailers
Sailboats Sailing yachts Equipment Association of Lake Constance Shipyards
A4 IBN Action Area Technical accessories Equipment Clothing Publishers Associations, authorities Young sailors
A5 INTERboard
B1
Motorboats Motor yachts Inflatable boats Motors Trailers
B4 Motorboats Motor yachts
B2 Motorboats Motor yachts Motors Trailers
Fishing
B5 InterDive
wwwwwwwwwwww
New opening hours 2024
INTERboard
Wednesday
10 am – 6 pm
10 am – 7 pm
Thursday
10 am – 6 pm
10 am – 7 pm
Friday
10 am – 6 pm
10 am – 7 pm
Saturday
10 am – 6 pm
10 am – 6 pm
Sunday
10 am – 6 pm
10 am – 6 pm
Tschechien
Nuremberg Stuttgart Strasbourg
FR
D
Munich
Basel Zurich Bern
Innsbruck
CH
A
IT
Ungarn
Rumä
Milan
HRV 14
Serbien u. Montenegro
Bulga Albanien
Mazedonien
Griechen-
The INTERBOOT markets – redefined INTERBOOT traditionally attracts visitors from Southern Germany, Switzerland, Austria, and Liechtenstein. This region boasts one of the highest purchasing powers in Europe while also offering an abundance of opportunities for water sports enthusiasts – and includes a market that we have perhaps lost sight of in recent years: the Mediterranean. More than 40% of visitors to INTERBOOT consider it their primary destination for water sports, and we want to raise the profile of this market once again.
New visitor tickets 2024 online 2024 on-site
16
1-day ticket
€14
€18
2-day ticket
€20
€25
Discounted day ticket
€11
€13
Children 6 to 14
€5
€6
Family ticket
€31
€36
VIP parking
€69
-
Parking pass
€5
€6
Ticket (2 passengers) + guest berth in the INTERBOOT marina
€39
-
Afternoon ticket (from 3 pm)
€7
€9
2 for 1
2 for 1
Wednesday special (without B4 and B5)
NEW
18
New marketing tools
A new approach to marketing We are breaking new ground with our marketing in 2024. While many tried and tested things remain, there are also numerous new additions. We are continuously enhancing our level of interactivity, catering to specific target groups with greater precision, embracing digital processes more extensively, and, most importantly, fostering deeper emotional engagement – because water sports are all about pure emotion!
• New homepage We are becoming not just more visually striking but also more informative and user-friendly
• New content areas Sailing and motorboats are being given high-profile content areas, fulfilling the long-standing wishes of visitors
• Prominent partners Existing partnerships are being expanded, and new, prominent partners added
• Club packages New package offers now available for water sports clubs
• Addressing target groups more specifically We are going into greater detail again and using a variety of motifs
2 0
New key visuals for the various target groups
New horizons
New horizons
interboot.com
interboot.com
New horizons
New horizons
interboot.com
interboot.com
September 25 – 29, 2024 Messe Friedrichshafen
September 25 – 29, 2024 Messe Friedrichshafen
September 25 – 29, 2024 Messe Friedrichshafen
September 25 – 29, 2024 Messe Friedrichshafen
2
New communication tools
New communication tools • Influencers to broaden reach and enhance capabilities • Trend articles and editorials for each segment • Social media presence throughout the year
Organizer Neue Messe 1 88046 Friedrichshafen T +49 (0) 7541 708 0 Fax +49 (0) 7541 708 110 interboot@messe-fn.de www.messe-friedrichshafen.de
Accommodation Services & Online Booking Tourist Information Friedrichshafen Bahnhofstrasse 2 | 88014 Friedrichshafen T +49 (0) 7541 20355 444 Fax +49 (0) 7541 20355 450 tourist-info@friedrichshafen.de www.tourismus.friedrichshafen.de
2 4
interboot.com
We are here for you!
Felix Klarmann
Kilian Hlawatschek
Zuzanna Sroda
Sabine Löffler
+49 (0) 7541 708 - 402 felix.klarmann@messe-fn.de
+49 (0) 7541 708 - 434 kilian.hlawatschek@messe-fn.de
+49 (0) 7541 708 - 433 zuzanna.sroda@messe-fn.de
+49 (0) 7541 708 - 398 sabine.loeffler@messe-fn.de
Show Manager
Project Manager
Project Manager
Project Manager