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CONCEPT
Hall A2 provides an exciting look at the future of outdoor textiles. Thanks to computer mapping, an extraordinary performance of the entirely new trend show concept will be presented three times a day. It will show where we are headed and what the trends will be, when it comes to colour, design, cuts and material.
In addition, all day long trend windows will present outstanding trends of the fashion year 2015. Trendsetters like The Third Eye, mode..info and IDEAS will present their ideas for the upcoming outdoor fashion year. The Hall of Visions concept will be supervised by the renowned fashion experts Ulrike Luckmann and Felix Felixine, who will be working as a team. The Hall of Visions offers an innovative overall ambience with a lovely bar and lounges furnished just right for relaxing. Hall A2 will also be the venue of the awards ceremony, the movie nights and the boulder competitions. Part of tent city will also be integrated here.
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TRENDSHOW
The Trend Show Every day at 11 a.m., 2 p.m. and 4 p.m. (Friday, 11 July, at 4.30 p.m.) top outdoor trade brands will show where outdoor fashion is headed in 2015. Participants of the trend show are the following: Jack Wolfskin, VAUDE, Marmot, Pearl Izumi, Scott and Shimano.
The Trend Windows Brilliantly arranged, the four trend windows will whisk the visitors away into different topic-related outdoor worlds: City Life & Travel, Hiking & Trekking, Mountaineering and Trail Running. Each window is four metres wide and five metres deep, and offers both food for thought on the trade and information on the latest trends. The Booklet The free booklet offers a glimpse of the trends for 2015. Besides the four trend windows, new functional material and brand information will be presented. Statements from trendsetters and adepts of the outdoor scene complete the information.
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STATEMENTS Andreas Bartmann, Globetrotter “For us, as one of the leading retailers of outdoor equipment, function continues to be essential, even if all of the brands’ collection have become much more fashionable. Outdoor apparel with sporty characteristics is increasingly worn as street fashion in the city. Consumers recognise the added value of these textiles and associate a certain lifestyle with the typically sporty outdoor look, one that they want to integrate into their daily lives. That gives us, as retailers and the industry, an opportunity to take the next important step, namely to establish the theme of sustainability in our society. In no other area are customers as critical and considerate of the environmental aspects of clothing as they are in the outdoor sector, and many brands reflect this. The up-andcoming outdoor trend represents an opportunity to sensitise a broader group of people to this issue and to bring them closer to our sustainable technologies and long-lived products.�
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Ulrike Luckmann, Journalist
As a journalist, I have been writing about outdoor apparel for many years. I am fascinated by the world of technical fibres and functional fabrics and how quickly they have developed over the last two decades. This development has been about as fast as the development of computers, which are constantly getting more powerful, faster and better. Today there are jackets that weigh only slightly more than a chocolate bar, but are waterproof and breathable or filled with pure down, which protects against cold temperatures. An unbelievable amount of technical expertise goes into outdoor apparel, something that is truly unique in the entire textile apparel industry. Personally, I would favour a more sensible combination of this technical know-how and fashion considerations, although we are seeing some initial steps in this direction. But as a woman, I would like to see dresses, skirts, accessories and a more diverse selection of cuts and silhouettes which have nothing to do with the typical outdoor uniform of trousers and jackets. I am sure a lot of women would love that.
Mice Man, Fashion Blogger Outdoor apparel is advancing these days. This market is indefinable by nature, which it is both its strength and its weakness. The sport-nature trend is still on solid ground: an increasingly urban public that aspires to the great outdoors, the multi-tasking generation, rejecting the spirit of competition, but wishing to engage in sport when and where they want to. Social media favour the outdoors with video posts of sensational experiences captured by small cameras and drones. The outdoor mentality is well in keeping with the spirit of the times: defending the planet, ecology, as well as a desire for freedom and sport with no holds barred. The urban outdoor trend has become a fashion phenomenon that even the large clothing chains have something to say about, which helps muddy the waters. Additionally, a high-end trend has developed with brands from the urban chic clothing world. However, the products involved are much less expensive than the technical lines. Nonetheless, as in the past, the future of outdoor will hinge on the technical aspects of the products and fabrics. “City mice and country mice” have started coming together.
Yuri Yosumi, Outdoor Style Creator & Kimono Dresser
Martin Wuttke, nextguruNow design and trend agency
For me, when I am outdoors, I experience the For years now we have seen a meteoric spirit of pure FEELING, rather than just DOING. development in the outdoor segment. The I think being in the outdoors is not only a “sport- niche sector has transformed into a booming, ing activity”, but also a heart-moving experience global business. Today, “tropical trekking” in nature. When nature wakes up my “sense of events in Japan point in the direction that wonder”, everything around me totally changes. the outdoor market will take in the next few The scenery of my life becomes colourful with years. The time of functional plaid shirts and lots of joy. I realise I live as one with nature. urban travellers clad in beige and olive has I am working to promote the world of the out- passed its peak. Hybrid products, especially doors by developing clothing for women. The in the accessories sector, increasingly set trekking skirt, which I introduced in Japan, has the tone. I only need to mention the trendgained huge popularity.In the mountains or for- setting cooperation between Rick Owens est, I feel that I can be my best possible self. and a well-known sports shoe manufacTo me, being myself in nature is the best way turer. The sector should use its incredible to express my respect for nature. My main job technical know-how to address new maris working as a KIMONO dresser. The colour kets and target groups. The generation of of a kimono is inspired by colours of nature. “forever youngsters” is drastically increaWearing a kimono is also an expression of re- sing: the “young oldies” of tomorrow have spect for nature.Looking up out of the window significantly higher fashion standards than at the sky, breathing deeply, eating seasonal ever before. Offer them innovation and foods, wearing a kimono and walking along function paired with fashion and lifestyle a mountain path. For products, and you are on to a winner. me, all these things are Products such as the “trekking pump”, a breathable hybrid splendid everyday outof feminine kitten door experiences. heel and deep profile As I breathe, I “feel nacushioned with air ture” because I live on cells, are assured of this great EARTH. a golden future: rethink Outdoor!
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MOUNTAINEERING Alpinism has its own language, its own rules and clearly defined requirements for outdoor clothing and equipment. The glamorous world of fashion, the hint of perfume of international catwalks, the tingling fashion ambience of the design hotspots – these all have no place here. Designers of outdoor clothing seek and find inspiration in the sport itself. Classic garment systems, sensible multilayer look, precisely coordinated functional qualities that need to complement each other.
Rocking it High alpine tours, daring expeditions, days of adventure through rocky landscapes that beg to be discovered. It doesn’t get any better than this. Warm rock under your fingers, carabiners jingling on the harness, and nothing but air under your feet. Classic alpinism – this is the world of ropes, straps and carabiners. Hands out of pockets and reaching up into the rock, whether on a climbing path, a marked route or uncharted territory that must Designs and details leave no room for great be conquered. Mountaineering is pure advenexperiments, preference is given to the tried ture, has moments of reflection, tranquillity and trusted, good aspects are further improved and purity. Seeking paths far removed from to make them even better. Inspiration comes civilisation in as yet untouched nature. Specfrom innovative fabrics and fibres, from matetacular views, open boulder fields, high peaks rials with qualities that make the urban advenand rough rocks, endlessly far away from the ture of brave outdoor heroes a whole lot easier. hectic pace of daily life. Mountaineering, howA mountaineer must be able to rely on his gear. ever, also involves hard training and risky steps, One hundred per cent. It makes his adventure peaked by ultimate contentment when reachin sometimes unpredictable nature a great deal ing the top, bathed in sweat and full of euphoria at the sight of timeless beauty.
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easier, more pleasant and, in extreme situations, may save his health, maybe even his life. The styles and silhouettes change only marginally: Mountaineering requires classic jacket concepts made of wind- and waterproof materials and functional details including hoods that fit over the helmet worn against rock fall. Details such as drawstrings, adjustable cuffs and high collars are indispensable against penetrating wind and moisture. The designs provide freedom of movement and stop the jacket from rucking up in simply unpleasant fashion with each grip into the rock face.
For higher regions or in colder climes, the expert plans ahead for colder temperatures and practical, yet lightweight heat insulation. What years ago was the classic fleece jacket as the second layer has long since given way to super lightweight, thinly padded waistcoats and jackets that easily fit under any hardshell membrane jacket to keep the body warm. Where not needed, the garment can be folded to minimal pack size and stored in a bag inside the backpack. Whether these lightweights have synthetic fleece or pure down lining inside depends on various factors, including the expected moisture level they need to withstand.
It’s all about lightness Fabrics must meet extreme demands arising from incalculable weather conditions, as there are wind, rain, hail, sudden cold, weight and stress to contend with. New membranes, much lighter than ever before, are Trousers must be practical and geared exactly worked into highly functional laminates, 3-layer conto the sporting challenge ahead. Colder temperstructions integrate waterproof membranes, are exatures require functional alpine trousers with retremely elastic with minimal weight and are all-rounders movable braces made, for instance, from doublefor various temperatures and weather situations: waterweave polyester stretch material or softshell with proof, windproof, breathable. Lightweight fabrics are a windproof outer. These robust mountaineering must to feel good, as is a soft and dry feel of the fabrics. trousers are windproof and elasticated for flexibiliAdditionally, highly elastic materials with more stretch ty in movement. Side zippers for overtrousers help than ever before come combined with breathability of up to get in and out of them with shoes on, anatomito 30,000 grams per square metre per 24 hours. All are cally preshaped knee sections add mobility. soft to the touch. A broad range of new softshells, mostly bonded, at times laminated along with looks, touch and
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insides. Brilliant green shades create a vibrant tenfunction made for summer outdoor sports. First sion in combination with cool blue variants. and second layers feature as brushed lightweight knits in a natural look. Superfine microfibres exNew to the range is the high-contrast combinatiplore complex weaving techniques with particuon with a radiant yellow, a deep earthy red and a lar attention to highly diverse textures and grips. strong orange for both men and women. Colour Silver coatings generate diffuse reflections, fusing variations come in a perfect balance, lifted by touphotographs and diluted drawings of nature´s raw ches of light chalk pink, purple and aubergine. Aubeauty. bergine is a very important tone that provides unClassically elegant colours The colour palette features sophisticated vibrant tones with focus on a variety of blue and turquoise shades. The latter give outdoor clothing an unusual touch of freshness. The combination with opposites such as bright orange or pure pink is arresting. Combinations are used discreetly: as zipper, as thin trimming, as collar
TRENDcolours
usual effects and creates depth. It seldomly comes alone, but loves the freshness of bright and colourful opposites.
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trendtheme
CITY LIFE & TRAVEL Walking on sunshine in City Life & Travel City Life & Travel is arguably the trendiest theme of the Outdoor collections. ComfortIt is everyday wear and everyday accessories able sportswear, cool styles and a diversity for everyday life. The freedom of nature comof designs and details. Some playful, some bined with summer in the city. Outdoor look somber or casual. The silhouettes remind with a touch of fashion is commonplace in the only vaguely of the performance wear of city. People in the streets, individuals ambling mountaineers and hikers, are generally softer, through the park, kids on the way to school. trendier. Inspiration for the City Life & TravUrban life is parkour and slacklining, biking and el trend is drawn from diverse sources and is skateboarding between buildings, in the street subject more to the laws of fashion than those or in a park. of the outdoors. It is defined by visionary globeWell equipped, yet not functionally overdressed, trotters, a hint of adventure and discovery, but when caught off guard by a rain shower, when always paired with a touch of fashion from the braving the elements while out shopping, or if international catwalks and the practical aspects need be to slip the coat over the jacket on the of the sporty functions that once more play an way to work. Apparel that is equally ideal for the invisible role here. daily journey to work for millions of city cyclists, when out walking the dog in the park and for travels to distant cities and lands. Urban outdoor feel expressed in a casual look.
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The theme includes both sportswear and leisurewear. Many items are made from natural fibres with a natural look that cleverly disguises highly technical functions. A broad range of patterns from checked to flower prints and colour blocking in soft, coordinated tones are brought to bear. There is room for wool, viscose and cotton as well as regenerated and recycled fibre materials. Ecological thinking and natural fibres have had a comeback over the last years, yet well endowed with relevant and important aspects such as windproof, waterproof and breathable properties.
a tightly packed suitcase without leaving wrinkles, staying neat and looking good. Urbanised fashion and functionality are not mutually exclusive. Functional materials cleverly mix with natural fabrics, as perfect fit meets a variety of different silhouettes and decorative details that offer both functional and optical benefits.
Natural materials with function Perfect functionality and enhanced protection properties. Natural look with matte finishes preferred. The cuts are sporty, yet trendy, casual and ideal Double-weaves and ribstop, knits made from blends for all types of activities. Robust parkas, also of polyester or polyamide with natural fibres such as with cotton or light summer wool, perfectly cut Merino, cotton or mixed out of viscose, stretch addchino trousers and a large selection of t-shirts ed for ultimate comfort. T-shirts, shirts and blouses and blouses are key styles for the ladies. Apare light, sublimely comfortable, crease-resistant and parel for discerning, down-to-earth, urban and quick to dry. Trousers come in diverse fabrics, dependsporty men include cotton sports jackets, preing on where they are worn. Always light with a fashwashed linen shirts, t-shirts and functional shirts. ionably slim cut or casually loose-fitting, they too are generally made from a blend of fibres with cotton or The City Life & Travel collections cut a fine figure viscose that leave a pleasantly cool feel in the summer. both in the city and on travels, providing comfortaDensely woven microfibers and light softshells, meanble garments that easily survive transport even in while, lend themselves to a more active lifestyle, as do wind- and waterproof lightweight coatings and lightweight laminates with membranes for cyclists.
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Smooth lightweight fleece, customised mesh patterns provide perfect functionality and enhanced protection properties where needed. Fleece und brushed knits keep the body warm in the cool of a summer night, their trendy touch making them ideal for all types of situation. Always well dressed. New to the range are lightweight Vibrant and intense colours resonate and textured properties, velvet look with a with erergy bit of velour feel. Summer versions come in Green tones, blue nuances and pink in all shades slight stretch, integrated with more or less play a major role in this range. In exciting contrast, lycra, depending on their use. Fleeces keep they work well in combination with soft natuwarm, dry quickly and are ideal for the morning ral beige or slight brown tones, black and white. jog through the park around the corner. Discreet greys achieve extraordinary effects and add a hint of elegance. Their splendour is underlined by dark midnight blue. Combined with muted shades of cinnamon and olive grey.
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HIKING & TREKKING This trend theme offers a plethora of trend statements. Designers seek inspiration anywhere and everywhere: in the history of hiking itself, in fashion that has contribWith bag and baggage over hill uted many a colour, detail and silhouette, and dale but also other types of sport are good for Hoisting a backpack and well shod, peoinspiration. A hint of retro aspects remains ple are increasingly drawn to get out into in terms of plaid & co., as old-school plaid nature whenever they can. Hiking unwinds shirts and blouses, adapted by fashion itand lets you explore new aspects of the self as possibly trendsetting, hold their world. It is that single moment when nature own on hiking trails as much as on the catleaves you speechless. Hiking is an advenwalk. They complement in delightful conture in a backpack. Walking and discovering trast trendy outdoor jackets and trousers. amazing views. Trekking is independence Hiking gear is worn in functional layers that and freedom for those who want to escape combine any which way depending on the the daily grind for a while, a few hours or weather and temperature. even days. Hiking frees the mind of stress and recharges the batteries leaving ramblers energised and with renewed vigour. Hiking is the ultimate medicine. Hiking & trekking are the trend. Minus the knickerbockers and red socks. Today, it’s colourful fashion as people roam over hill and dale.
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Those out seeking to enjoy the pure pleasures of nature and boundless freedom on their hike or trekking tour need the right equipment. When all belongings are carried on the back, hikers on one-day trips and trekkers touring for days must set priorities and limit themselves to the bare essentials. A comfortable and well-fitting backpack along with high-quality and, especially, light tackle are the primary factor in deciding the success of a tour and its enjoyment or displeasure. Hikers & trekkers today are consistently clad in funcBackpacks are functional as never before and tional gear, while cutting an equally fine figure in complement the hiking attire as an indispensafashion aspects. Different fabrics and hybrid mateble piece of equipment. If you didn’t know any rial combinations protect against the elements. But better, you could easily mistake the backpacks contrary to the collections that address mountaineers in the same colour scheme as the clothing and and climbers, the technical details are in many ways shoes as fashionable sports accessories – the kept more discreet, the functions well hidden, though icing on the cake, as it were, that completes the the look is a far cry from the sporty aggressiveness of outfit. But that would not do justice to the new performance gear. A trendy silhouette is ever more backpacks and hiking rucksacks that offer indiimportant for jackets, hiking trousers and functional vidual, technical solutions to the requirements of undergarments. The right shoes, designed today as nature lovers whatever the adventure. And they colourful as the clothing, provide steady support. Here, have become significantly more lightweight. the domain of the typical hiking boot has long since been thrown wide open, as now lightweight all-rounders in great colour combinations, with light mesh materials and good sole technologies, carry hikers and trekking freaks along their way.
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Materials meet many demands Aiming both at sports and travel collections, these lightweight fabrics are soft with a naturally dry feel. Perceptible texture is key to the fabric surfaces, even lightweights and softshells offer these soft and natural properties. Waterproof apparel features engineered 3-layer laminates made from a cotton / polyester mix that still meets the usual functional requirements. A wide variety of Merino blends sports built-in membranes. The first and second layers come as brushed lightweight knits, some with subtly graduated yarn-dyed checks. Some of the fabrics with reflecting tone-in-tone prints display new aspects of sportive fashion. Best fits show up in a new way of individual body mapping and hybrid technologies with different kinds of fabrics.
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Colours as brilliant as sunshine New colours such as plum, ruby and even pink make their debut and contrast nicely with bluish white. Vibrant yellow and different shades of orange reflect the light of the sun. Variations of blue like the sky or the water of mountain lakes, turquoise and combinations of green take us back to the natural path. Lush green or mineral blue adds a touch of nature while injections of orange and red energise this colour scheme.
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trendtheme
TRAIL RUNNING Double quick through the mountains Trail running, speed cross country, fast hiking and classic orienteering are the central trend theme of virtually all outdoor brand collections in 2015. Moving securely in this terrain requires maximum alpine performance skills. These should ideally be paired with knowledge of functional running gear in the classic sense. As a fine art, it has been perfectly implemented in various well-known collections. Inspiration is taken from different sources: from the running sport itself, obviously, which provides interesting suggestions for silhouettes, designs and – especially – performance materials. But the weatherproof qualities needed on long trails extend beyond the properties required for general running and are based on know-how gained from classic mountaineering. The colours, on the other hand – sparkling, vibrant, bright and cheerful as never before and in an unu-
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sually fascinating diversity for outdoor fashion, are inspired by the world of fashion.
The more extreme the conditions, the more adequately dressed and equipped a trail runner must Natural running off marked routes and roads is be. The weather can turn within minutes and make particularly enjoyable on small paths in mounrunning in driving rain and lashing wind infinitely tainous terrain and through wild woods. The more difficult. Negotiating long trails takes a great classic orienteering hails from the Nordic toll on the body due to stress and exertion, with countries where even today huge, largely unsweat pouring from every pore. The clothing must touched areas invite enthusiasts to engage in be appropriate to accommodate this: good moisture cross country running. As the trail becomes management is a given, as are high breathability, quick longer and harder, functionality takes on a whole dry function and easy care properties. new meaning.
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Wind and weather can be just as draining and require gear that offer good wind and water resistance. These properties enhance both wellbeing and performance, but also have a direct effect on the runner’s health. Without high moisture-absorbing capabilities, the skin will chill very quickly.
These are topped either with super lightweight waistcoats made from windproof fabrics, padded with downs for cooler temperatures, or else lightweight fleeces or thin jackets with water-repellent, or better still, waterproof, proThe speed of running requires maximum freedom of perties. Good trail shoes are the be-all and endmovement: nothing must restrict or hinder. A feelall of running, as the trail may be slippery, wet ing of freedom and limitlessness that is hard to find and uneven. Anti-slip soles under the shoes these days in daily life motivates to trail run in nature. provide secure and reliable support each step The rhythm of the breath falls in step with the rhythm of the way. Running on soft ground is easy on of nature. No cars, no roads, no pollution. Only nature the legs and muscles and feels natural. It also in its purest form, wild and rough terrain off the beatallows full concentration on how the foot is en track that begs to be explored. planted. Trail running is a whole lot more exciting than running in the street. Long tights inspired by the running sport are the most common type of trousers worn, as they hug the body, Lightness of fabrics and fibres offer exceptional stretch capabilities for freedom of Functionality is paramount in the choice of fimovement thanks to a high elastane content, and the bres and fabrics. Trendy little knick-knacks have somewhat more robust material compared to pure runno place here. Details, reduced to the essenning tights protects the lower legs from plants and high tials, are there to support the body in its movegrass. The first layer is made up of functional underments. Jerseys in different versions and thickgarments that allow significant amounts of sweat to be nesses for running tights even come with slight transported to the outside. or more pronounced compression. Running shirts, t-shirts and tops are produced as functional knitwear, have different textures and feel soft and comfortable on the skin. Tight-fitting, lightweight and breathable stretch fabrics with a high elastane content dry within minutes.
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Mesh inserts provide additional air circulation to help the body keep sufficiently cool. Soft tricot backings on light softshells flatter the body and protect from the wind. Functional fabrics are printed on both sides, some back prints gently shining through to the outside. Waterproof jackets are lightweight 2-layer constructions with integrated membranes or a touch heavier in A firework of colours 3-layer constructions. Even if not natural, some Various shades of turquoise, aqua and deep blue fabrics appear that way, with naturally textured are warmed by salmon, orange or aubergine. surfaces. Softshells are always windproof or Bleached yellow brightens up the look, intense vifeature different levels of wind permeability, alolet adds a lively touch. A dynamic colour scheme ways suited to the fast-paced outdoor activity. that grabs the attention and is as optimistic and dynamic as the fast-paced sport itself. Neon aspects in green, orange & pink set the trail on fire. Like electric fireworks, the colours have the same high energy that pushes you to the max.
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trendtheme
MATERIAL Innovative materials conjure functionality in outdoor clothing Functional properties of fibres and fabrics are the alpha and omega of outdoor clothing. Who moves in nature, whether it‘s a hike, a hill-walk, climbing, a trail run or an extreme expedition, always carries the „Weather“ uncertainty factor with him. Weather can change drastically quickly, especially in the mountains, and that as yet bright blue sky can change into a dark storm front and bring a downpour within minutes.
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With functional outdoor clothing you are well prepared for rain, cold snaps and storms with high wind speeds. In the latest 2015 collections, outdoorfans will again find some new exciting sports functions and a lot of innovative functional materials, which will make their experience in nature easier and more comfortable. Top priority is given to lightness combined with reliable weather protection in the area of mem- brane laminates, followed by the increasing awareness of the issues of sustainability and environmentally sound production of the products. The thematic groups of trail running, orientation and cross country runs have conquered their place as outdoor a dynamic fast forward activity that requires products inspired from the „running“ sector. Almost all wellknown brands have adapted to this trend and created a symbiosis between light running sports apparel
Croz 3L, VAUDE‘s latest stretch hardshell jacket, offers reliable protection against wind and weather. It is extremely light, breathable and thanks to smallest pack size, it can be stowed away in the rucksack for when „need comes“.
and reliable weather protection. High breathability, excellent moisture wicking and fast drying times are the most important functions that must be fulfilled by materials, and besides this, they should also be summery, light, airy, stretchy, wind-proof and insulating (for cold weather), comfortable to wear, easy to maintain and if possible also have integrated UV protection.
The technical stretch hardshell jacket Croz 3L by VAUDE is very light, stretchy, robust and aimed at mountaineering professionals, whether on a Himalayas expedition or a recreational climb. You can carry the light reliable weather protection, which folds to a very small size, in your backpack, for when „need comes“. It is light enough to be used in summer and at the same time strong enough for all year round protection. The 3-layer alpine jacket fits in a backpack and is not only robust thanks to its technical polyamide an advantage of the PTFE-free Ceplex membrane.
Thanks to its combination of lightness and stretchiness, the new Gore-Tex® Active Knit Cloudy stands out of the Eider collection. It boasts windproof and waterproof properties, is breathable, very stretchy and weighs just 260 grams. The seams are sealed with a 13mm wide micro tape and are therefore durable and waterproof. Eider Eider presents its new mountain sports trousers and bermudas made from the light, elastic Drycore® Bi-Stretch Light Soft fabric, which has integrated SPF45 UV protection.
Integrated UV protection is extremely useful in outdoor clothing: Eider presents the new mountain sports pants made of Drycore® Bi-Stretch Light Soft. Thanks to incorporated elastane fibres, this lightweight pant fabric offers good freedom of movement and has integrated SPF45 UV protection. This protects the skin and body under the blazing sun in summer. It is well known that dark colours absorb more heat than light ones under the sun, but this is taken well into account in the Coldblack® textile finishes by Schoeller Textil. This effect is especially felt with t-shirts and long-sleeved shirts that are worn close to the skin. Coldblack® reduces the heating of the fabric from the absorption of sunlight. It also provides reliable UV protection of at least UPF 30.
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Norrøna also aims at lightness with its jacket Bitihorn. To be on the go in a minimalistic manner, without sacrificing reliable wind and weather protection. The Norwegian brand has completely revised its Bitihorn concept. Their highlight is the new Bitihorn Alpha 60 jacket. With this jacket, the Norwegians integrate a warming insulation for the first time in their lightweight line. Thanks to the airy mesh construction of Polartec Alpha, the jacket is very breathable, ideal for endurance-intensive activities such as fast trekking and trail running, and weighs just 240 grams. The Bitihorn dri3 (314g) stands out among waterproof jackets as the lightest three-layer jacket by Norrøna with an ultra-thin and elastic PFC-free PU membrane with DWR finish. It has a water column of 20,000 mm and the measured water vapour permeability rate lies at an MVTR value of 20,000 mm.
Despite a warming insulating layer, the Norrøna Bitihorn Jacket weighs just 240 grams. Thanks to the airy Polartec Alpha mesh construction, it is very breathable and ideal for endurance-intensive activities such as fast trekking and trail running.
Event Fabrics is represented by the extremely lightweight, innovative membrane in the Rab and Montane collections. Thanks to DVStorm, 3-layer laminates can be produced with very fine 15 denier upper materials and even finer 10 denier lining materials. Test results show that DVStorm laminates are about 20% lighter and offer 15% better breathability than materials with the original eVent membrane. The water column stands higher than 10,000 mm, the breathability is 26 kg/m2. The high breathability of the DVStorm materials improves the wearing comfort of weather protective clothing.
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Event Fabrics is represented by the extremely lightweight, innovative membrane in the Rab and Montane collections. Thanks to DVStorm, 3-layer laminates can be produced with very fine 15 denier upper materials and even finer 10 denier lining materials.
Sympatex brings an alternative system to conventional PU-coated and siliconised fabrics for breathable single-wall tents into focus. Thanks to Moisture-tech速 and High2Out速 technologies, it offers perfect climate regulation and good humidity management in the tent.
In the Outdoor Collection 2014, Sympatex focuses primarily on laminates with a pleasant soft feel, structured, interesting surfaces and a light, mechanical stretch that is integrated in the very light and 3-, 2.5- and 2-layer laminates. With the new surfaces, the membrane manufacturer meets the demands of fashionable trends in outdoor fashion, urban city life & travel, hiking & trekking while offering technical high performance up to mountaineering-level. Clothing aside, the real highlight is a new laminate combination for breathable single-wall tents, an alternative system to conventional PU-coated and siliconised fabrics for single-wall tents, which thanks to Moisture-tech速 and High2Out速 technologies, it offers perfect climate control and moisture management within tents.
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Berghaus, the British outdoor clothing manufacturer provides three versions Hyper products are designed for running, mountain biking and other highly aerobic activities. They are extremely lightweight and have a minimal packing volume. The water column is stands at approx. 15,000 mm, the breathability Elite products are rather designed for hiking, trekking and for multi-sport activities. They offer protection against stormy weather and rain. The water column is stands at approx. 15,000 mm, the breathability is Elite Pro products are suitable for classic mountaineering and alpine activities. With a water column of 20,000 mm and breathability of 20,000 g/m²/24h, the durable, lightweight fabric protects against extreme wind and weather conditions.
The Berghaus jacket model VapourLight Hyper Smock 2.0 is ideal for trail running, running, mountain biking and other highly aerobic nature activities. membrane technology.
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Mammut wants to prove its Alpine performance at a run through the mountains. The new running shirt MTR 201 Tech Shirt Men, proves the importance of new designs and is ideally suited for alpine cross country and trail running. When the trail in the mountainous terrain becomes harder, functionality gets a new meaning and the more extreme conditions become, the better the trail runner should be equipped. The sleeves of the running shirt MTR 201 can be rolled up and rolled down again in no time at all. Thanks to a loop on the wrist and hooks on the shoulder, the warmer long-sleeved shirt becomes a short-sleeved T-shirt, with just one movement. This can be done lightning fast, even when running, without having to stop. In addition, the running shirt is finished with PureÂŽ, an antimicrobial treatment that prevents unpleasant odours in a natural way.
Mammut demonstrates alpine performance with their changeable running shirt MTR 201 Tech Shirt Men. This new design solution allows a flexible adaptation to changing weather conditions: thanks to a loop on the wrist and a shoulder hook, long sleeves can be rolled up into short ones and the other way round in one simple step and in no time at all.
Thanks to its innovative water and wind proof, breathable Dual Protection ® (SDP) system, Maier Sports technology has been honoured with the 2014 PlusX Award, the world‘s biggest innovation award for technology, sports and lifestyle. This double membrane has been worked into the stretchy TAMESI 2-layer men‘s jacket.
Maier Sports presents an innovation in terms of membrane technology: the innovative waterproof, windproof and breathable System Dual Protection® (SDP). This is a double membrane that is incorporated in the stretchy 2-layer men‘s jacket TAMESI and the ladies‘ jacket YIVA, with the same properties. For this technology, the brand received the2014 PlusX the world‘s greatest innovation award for technology, sport and lifestyle. The air bridge between the SDP double membrane transports a tremendous amount of moisture to the outside and prevents condensation. The environmentally friendly PFC-free DWR does not need to be impregnated again. To continue on the subject of sustainability and PFC-free, water-repellent DWR treatment, Maier sports offers even more than 40 nature-friendly products for outdoor and recreation in its new 2015 collection.
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In the new 2015 summer collection, Kjus deploys for the first time the KJUS Air Circulation VentTM ventilation system, which received an ISPO-award for innovative technologies. The Credo men‘s jacket is a waterproof 3-layer jacket, permanently protected from rain and wind by the Dermizax® EV-Membrane with DWR-Technologie. Outdoor clothing with Coldblack® finishing technology from Schoeller Textil displays advanced UV protection. Coldblack® prevents textiles from heating up through absorption of direct sunlight and guarantees a minimum UV protection factor of 30.
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For the very first time Kjus has introduced an award-winning technology in the summer collection: The Dermizax® EV membrane with DWR technology is incorporated in the Men‘s Jacket Credo and the ladies jacket for permanent protection against rain and wind. The membrane by Toray provides breathability (water vapour permeability), which is important for mountain sports. The KJUS Air Circulation VentTM ventilation system, praised with an ISPO award, provides for good thermal regulation. It has also been used for the first time in the summer collection, adding adjustable ventilation closures on the forearm, which allow the body‘s heat to be optimally transported to the outside. The 4-way stretch material provides the necessary freedom of movement.
Jack Wolfskin has further developed the proprietary Texapore weather protection technology in the summer collection 2015. In the future, Texapore Softshell shall be linked to the AIR technology to attain higher air permeability at a constant water density. For the first time, the use and skilful combination of different Texapore materials has produced entirely new hardshell hybrid constructions. The completely waterproof Gravity Flow jacket is an alpine hybrid jacket for trekking made of a new Texapore O2 + 2.5-layer laminate that is processed in combination with a 3L-Texapore.Hyproof. The seams are of course welded for water tightness.
Nordisk has developed the probably lightest 3-season synthetic fibre sleeping bag in the outdoor world. The model Oscar only weighs 500 grams.
Even the down feather specialists Yeti focused on lightness in their Strato model. With a weight of just 165 grams, the Strato Down Jacket is probably the lightest down jacket for men on the market. This is possible thanks to the ultra-light, Next-to-NothingTM textile. With a weight of just 19 grams per metre, Yeti employs the world‘s lightest down-proof outer fabric. Despite its lightness, the Strato is impressively stable, durable and permanently down-proof. Besides, it is also water resistant and very breathable. Having an extremely low packing volume, the whole jacket can be stowed in its own left front pocket and carried in the backpack without much loss of space. The light-est 3-season synthetic sleeping bag in the world, according to its manufacturer, is presented by Nordisk with the new model Oscar. It weighs just 500 grams. It is best suited for temperatures around 8 degrees. The outer fabric consists of an ultra-fine and water-resistant 7-a recycled, high-performance synthetic fibre fleece that retains its insulating performance even after numerous washes.
It can hardly get any lighter: Yeti presents the Strato down jacket that weighs unbelievable 165 grams (men‘s model). Its outside consists of the ultra-light Next-to-NothingTM fabric with a weight of only 19 grams/square metre.
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Which outdoor trend do you see for 2015?
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performance product is equipped with two large breast pockets, an interior pocket, and a sleeve pocket. The hood can accommodate a helmet. Furthermore, the zippers are waterproof and the hem can be adjusted to ensure optimal seating comfort.
“A noticeable trend on the part of consumers is the desire for more natural fibres in functional clothing and PFC-free DWR equipment that is free from any health concerns”, comThe new collection’s colour range is also commented Daniel Steuber from Jack Wolfskin. pletely in line with the latest trends. Stand-out, One attempt to meet this need is Function very modern tones in bright colours are used 65, which is manufactured in an ecologically for the extremely sporty part of the collection, unobjectionable way. “We see another trend whereas more subtle nuances take the forein our own collection in terms of the Texapore front in the Trekking & Travel pieces. Carefully Softshell Air+. This new material is groundcoordinated colour palettes make it possible to breaking for the extremely sporty pieces of the combine all of the products with one another collection because by using it we have been and give consumers the opportunity to put toable to consistently implement hybrid material gether colour-coordinated outfits. One highlight concepts.” colour in the extremely sporty area is a bright, almost loud orange called “bright pumpkin”. All Hybrid jacket construction, in other words the parts of the entire collection - from the watersuccessful combination of different materials proof hardshells to the mid-layers on down to with different functions, has been implementthe base layers, have been ergonomically coed in the Exolight Texapore jacket, made with ordinated with one another. They offer optimal our brand’s own Texapore Softshell Air+ as breathability and air-permeability in a layer systhe main material and the Texapore Softtem. The material Texapore shell Infinity Hyproof as reinforcement Softshell Air+ is new and on the shoulders and arms. That makes a real highlight the jacket an outstanding hybrid jackfor waterproof et well-suited to Alpine trekking. The jackets.
Mountains are the cathedrals where i practice my religion John Ruskin
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Among this year’s highlights are the men’s Big Air riding jersey with an open mesh material for improved breathability, which features a loose fit that allows protectors to be worn underneath. It also inWhich outdoor trend do you see Hall B4 cludes an integrated lens cloth for easy cleaning. The 402 for 2015? jersey can be worn with the colour-coordinated Summit shorts for cross-country and trail riding, which fea“Our 2015 collection emphasises functionalture a DWR coating that repels moisture and dirt. The ity with youthful and sporty styling that comhigh proportion of elastic ensures perfect freedom of bines high performance with high fashion. In movement. Women can choose the fashionable and addition to basic functionality such as mois- functional Flash Sport tank top for running, which is ture management, wind and weather protec- made of Transfer Dry material that wicks moisture tion and elasticity, sun protection is an impor- away from the skin. It also includes an integrated bra tant feature of our apparel, with ratings of up to for perfect support as well as UPF 50+ sun protection. UPF 50. Pearl Izumi allows for smooth outdoor Pearl Izumi offers apparel in shades of Mandarin Red, running thanks to state-of-the art mateCitronelle, Deep Lake, Gumdrop, Citron and Sulrials,” says a brand spokesperson. phur Springs. In addition to the sun-protective jersey fabric, the brand also features new materiThe brand’s latest collection inals such as a dirt-repellent DWR coating and the cludes highly functional materiinnovative In-R-Cool technology for body temals with breathable, open mesh perature regulation. structures that circulate air, wick away moisture and cool the skin. The garments also offer sun protection with various materials that block or reflect dangerous UV rays. Another important focus in the 2015 collection from Pearl Izumi is the colour palette, which combines soft, natural tones with vibrant colour contrasts.
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In every walk with nature one receives far more than he seeks. John Muir
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Which outdoor trend do you see for 2015?
Interest in sporting apparel remains strong. In our opinion, current trends clearly point toward versatility. The range of sporting activities is broadening, which makes advanced products for a variety of sports all the more important. Lightness, breathability and thermal regulation are the top trends in functional clothing,� states Sarah Seger, Press Spokesperson for Marmot. The OutDoor fashion show will feature a cross section of advanced products for hiking, climbing and trail running as well as relaxed city and travel styles. Functionality and comfort are paramount in these products. Among the highlights for 2015 is the Crux jacket with the new waterproof, breathable Marmot NanoProTM technology. This functional material features a structure of micropores that is finer than any previous materials. The densely packed pores ensure improved breathability while remaining waterproof: not a drop can penetrate. A dynamic air exchange between the skin and the material ensures a comfortable interior climate even during heavy perspiration.
The Crux is feather-light, weighing only 241 grams. Its elastic construction offers freedom of movement, and reinforcements on the shoulders protect the wearer from abrasions in case of falls. The Mono pants, on the other hand, are the perfect choice for difficult climbs both indoors and outdoors. Their soft, breathable material with a sun protection rating of UPF 30 is extremely elastic and has lightweight reinforcements on the knees and seat that protect the wearer from scraping injuries. Marmot has selected clear, pure, expressive and dynamic colours inspired by nature. In addition to the NanoProTM technology, the latest additions to the range of materials include Nanowick, Quickdry and Airflow. Marmot integrates excellent moisture management into all its products. Due to the unique construction of the materials, breathability and dryness have been improved without using additional chemicals.
Mountains are the cathedrals where i practice my religion John Ruskin
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Which outdoor trend do you see for 2015? Hall B4 401
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At SCOTT Sports, we focus on functionality and versatility. This season’s trends are reflected in a mix of appealing colours and designs that combine functionality with style. Our apparel offers maximum comfort for hiking, running, biking or any other outdoor activity. We make high-quality products for a wide range of uses,” says Joscha Harms from SCOTT Sports.
tions, this year SCOTT is presenting the new AMT line. The All Mountain Tech line now goes by the name Trail Tech and has been redesigned to reach new heights. The designers have continued to perfect the ultralight shirts and shorts in the 2015 collection with new products and colours.
One notable product from the trail running collection is the SCOTT TR10 shirt for demanding runners, which is equipped with a half-length front zipper, reflective details, UPF 30+ sun protection, In 2015 the brand is offering a diverse range of a 3D fabric insert in the back apparel. All the products from the runand an ergonomic cut. Anothning and biking lines are colour-coer highly functional item is the ordinated for perfect combinations. prizewinning SCOTT T2 KinabaTheir cuts range from the loose-fitting lu 3.0 running shoe, a versatile, biking line to the tighter fits of the trail flat, performance-oriented trail running shoe running line. They feature bright colours with moderate cushioning and a stable feel. and clever details such as pockets and The colours are more lively than ever: men mesh inserts. SCOTT utilises high-qualican choose from Tangerine Orange and Red ty materials in classic styles with brands or Blue Nights and Diva Blue for running such as Gore-Tex®, Polartec®, Drirelease® and biking, and for women there is Classic and PrimaLoft®. Green combined with Bright Pink and Berry Purple. The SCOTT colours are inspired by fashion, The “Lightweight Garment Concept” is the architecture, nature and everyday life and were develbrand’s latest innovation. With a new name, a new oped by SCOTT’s own designers. design and new colours but the same unique func-
In all things of nature there is thomething of the marvelous. Aristotle
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Which outdoor trend do you see for 2015?
tails on the shorts and the jacket serve both as practical refinements and eye-catchers in any sporting activity or weather conditions. These products are all about comfort. The colour combinations in the women’s line include Jazzberry and Island Green as well as Jazzberry and Lightning Blue. The Jazzberry tone is a new addition to the collection and is reminiscent of the vibrant hue of raspberries in summer. Men can choose from appealing combinations such as Lightning Blue and Island Green or Lightning Blue and Orange, both of which offer fresh accents alongside the classic tones of black and anthracite.
Colours are our top trend in 2015. Bright colours combined with subtle accents make for appealing contrasts. Another development is everyday functional clothing for commuters and e-bike riders who bike to work and have completely different requirements for their clothing. They expect modern, functional clothThe Heat Ventilation System is an innovative teching that can be used in a variety of situations. nology that utilises materials such as Dryshield and Wicktex. This system keeps the body cool during In 2015, the brand is offering apparel in modern, riding and accelerates the body’s natural distriexpressive colours with a variety of features for bution of heat. It uses air currents on the back to functionality and comfort, including the Explorer increase the release of heat in this crucial area. A shorts and the Storm jacket. Shoes, backpacks precisely tailored mesh insert made of highly breathand glasses are colour-coordinated for a harable material on the back promotes the evaporamonious overall appearance. All the womtion of sweat and heat dissipation. en’s and men’s tops are equipped with a special glasses holder and an integrated lens cloth.
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Among the highlights of the collection are the Storm jacket and the Explorer shorts in versions for men and women. Small, innovative de-
Nature always wears the colors of the spirit. Ralph Waldo Emerson
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the needs of mountain climbers. It has ventilation zippers and an adjustable hood that can accommodate a helmet and it won’t slip out of the belt, even on long climbs. Thanks to stretch materials, the Hall B2 Which outdoor trend do you see stretch hardshell jacket offers plenty of freedom of 304 for 2015? movement and combines functionality with sustainability. For women, the women’s simony jacket, a Our trend themes and focal points for true lightweight, must be mentioned. With its Primathe summer 2015 collection are susloft-quilted torso, the casual hybrid-design insulating tainability, ecology, light weight and jacket provides warmth and ensures freedom of movehybrid designs. These are the trends ment thanks to the sleeves’ stretchable material. The throughout the entire market. With Men’s Fjordan Jacket is lightweight protection from new innovative hybrid constructhe elements for trekkers who place great value on tions, that is, the sensible combicarrying as little additional weight as possible. The 2.5 nation of different materials, each layer jacket is not only light and robust but also boasts with different characteristics, it is a very high percentage of stretch material, ensuring possible to achieve different techperfect comfort. The elastic men’s Civetta jacket, on nical functionalities in clothing”, said Benedikt the other hand, is a real all-rounder for almost any athTröster, VAUDE press spokesman for mountain letic activity. sports. When creating the collections, special emphasis was placed on combining the materiRed, blue and green tones are imals in such a way as to achieve the highest posportant colours in the VAUDE colsible comfort for the wearer. lection, where they are brought together in brilliant new combinaThe highlight for 2015 is the elastic Croz three-laytions. VAUDE works with its own er Alpine jacket. Because of its outer material colour team to create a unified colmade of high-tech polyamide, it is not only robust our scheme across all of its product but also wind and waterproof, yet remains very areas. A new feature of the different lines is elastic matebreathable owing to its 100% PTFE-free ceplex rials, including in waterproof laminated jackets. membrane. The cut has been especially tailored to
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The violets in the mountains have broken the rocks.
Tennessee Williams
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HALL OF VISIONS Conception, Coordination, Realisation Felix J.P. Felixine Show Zone, Heidelberg www.showzone.eu Editorial Ulrike Luckmann, freelance journalist, Munich luckmann@luckmann.de, www.trends-of-sports.com Trend Scouting / Trend Books “The Third Eye” Grand Studio Ltd. | Creative Consulting Zürich www.grand-studio.com mode...information GmbH Overath Deutschland www.modeinfo.com Color Consulting IDEAS – Active Sports Design by Nora Kühner Fashion – Design – Consulting www.norakuehner.de Trend Supplier Aparso, Asia Summit Innovation Corp, Berghaus, Camper, Cocoon, Dare2B, Eider, EuroSchirm, Event Fabrics, Garsport, Gecko king Climbing, Gore, Globetrotter, IDEAS, Kjus, Kunshan Bright River, Lackner Schuhe, Libolon, Maier Sports, Mice Man, Mammut, Marmot, Martin Wuttke, Maxland, mode..info; „Nordica, Norrona, Pearl Izumi, P.A.C, Portwest, Regatta, Schöller Textil, Scott, Shimano, Sympatex, „The Third Eye“; Trespass, Vertepac, Jack Wolfskin, Joshua Tree Skin Care, VauDe, Yeti, Yuri Yosumi
IMPRINT Trendbook OutDoor 2 Go Publisher Messe Friedrichshafen GmbH, Neue Messe 1, 88046 Friedrichshafen Telefon + 49 7541 708 - 0 Telefax + 49 7541 708 - 110 Idea Felix Felixine, Heidelberg Editorial Ulrike Luckmann, München Layout and Art Design berthold.mueller@druckhaus-mueller.de Printed by Druckhaus Müller, Bildstock 9, 88085 Langenargen www.druckhaus-mueller.de
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2014
JULY 10 - 13
FRIEDRICHSHAFEN, GERMANY www.outdoor-show.com