17–19 SEP 2019
Training and Continuing Education Programme Find out how to do Outdoor right
outdoor-friedrichshafen.com
PRODUCT AND SALES TRAINING How to push the right buttons Only those who truly know their product and its added value can also sell it successfully. As an exhibitor, use the OUTDOOR Friedrichshafen to present your brand to specialist retailers. • Free presentation space for product tutorials and sales training by your sales reps As a trade visitor, you can benefit from the know-how of our experts who will be sharing their knowledge about topical issues within the industry at talks and workshops: • Recommendations on textiles, fill materials and other hardware that requires intensive customer advice • Digitalisation and customer management • Sell-out sales and after-sales • Personnel and shop fit-out
DIGITALISATION AND CUSTOMER MANAGEMENT How to find the right mix Everything is going digital – but how digital does Outdoor actually have
ÜBERSCHRIFT
to be? Digitalisation offers real opportunities to specialist retailers: • Collection, administration and analysis of data • Creation of virtual experiential worlds as an extension of retail space • Participation in digital sales training • Sale via online shops, online marketplaces and other online platforms Discover the future of retail at the OUTDOOR Friedrichshafen, and find out how much digitalisation is right for your company at numerous talks, workshops and discussion forums.
How to reach the customer directly The customer is king and wants to be wooed. But what customer advertising is the best fit, and what marketing measures can also be put in place by small and medium-sized traders? • Search engine optimisation • Print media • Facebook presence • Newsletter campaign What can I do to boost my shop’s visibility? We answer your questions and help you with customer contact, with handling customer data, and with customer programmes and customer loyalty.
SELL-OUT SALES AND AFTER-SALES The best way to sell Kerching!! To ensure that your tills are really jingling, all aspects of sell-out sales will be explored individually at a workshop. • Communication and marketing of sales • Merchandise management • Pricing • Shop design After sale is before sale. We explain how to collect and process customer data, and how to use them the right way with regard to the General Data Protection Regulation. In addition, we’ll give you tips on how to handle complaints, and information about warranties, guarantees and goodwill.
PERSONNEL AND SHOP FIT-OUT How to find the best employees Not every adventurer can also sell adventures. Apart from authenticity,
ÜBERSCHRIFT
you need huge know-how too. Our experts will reveal how you can acquire motivated, qualified employees, and how you can retain them with good employee management. • Acquiring employees • Managing employees • Employee development
How to develop an on-trend shop concept Small changes can sometimes achieve great things: come and get some inspiration for your shop fit-out and design, and develop your own on-trend shop concept. At the OUTDOOR Friedrichshafen you will learn all you need to stay up to date without losing your own identity.
Contact Dirk Heidrich
Show Director OUTDOOR Friedrichshafen T: +49 7541 708-421 dirk.heidrich@messe-fn.de
Johannes SchĂźrle Project Coordinator, Key Account & Retail Service T: +49 7541 708-432 johannes.schuerle@messe-fn.de
outdoor-friedrichshafen.com #OUTDOORFN