EXHIBITOR DOCUMENTS 18th – 21st May 2023
Messe Friedrichshafen
BODENSEE 20
TUNING WORLD
YEARS
FLASHBACK
850
participants from the industry and the scene
cars exhibited 1,500
tuning fans
87,300 show events >100
HARALD SCHMIDTKE, MANAGING DIRECTOR OF THE GERMAN AUTOMOBILE TUNER ASSOCIATION (VDAT):“After almost two and a half years, Tuning World 2022 was the first industry get-together without any coronavirus re strictions. Tuning is a hobby and an emotion – both work best when they’re live. The number of visitors confirmed this assessment.”
FANTASTIC TWB 2022
What a sensational comeback after two years of enforced break! TUNING WORLD BODENSEE 2022 impressively demon strated its strengths and the strengths of its catchment area. This result is both an incentive and an obligation for us. That's why we’ve added one more thing in time for the anniversary: TUNING WORLD 2023
will thrill with many interactions and emotions, with new shows, new added value and an even stronger community feeling. Be a part of it!
FLASHBACK
We trigger media power not only through our staging, but also actively through our own work. Our social media editori al team operates on all channels and is constantly producing articles and vid eo clips. Our marketing department uses a tailor-made digital campaign to
boost the high traffic on our homepage.
ever-surprising guerrilla activities, we are warming up in the background. You can bet on that in 2023 too!
OUR MEDIA STAGING
MEDIA POWER page views 700,000 impressions from digital campaigns 17.5 million 630 people reached by social media 7.4 million Instagram and Facebook fans 117,000 36,900 postponed contributions #tuningworldbodensee printed and online articles media representatives 250
With
OUR DIGITAL SERVICE FOR YOU: THE SOCIAL MEDIA KIT www.tuningworldbodensee.de/ smk
MEDIA POWER
EXHIBITOR BENEFITS
TUNING WORLD has always seen itself as a trendsetter and partner of the industry. That’s why we want to send out a clear signal, especially in these turbulent times: stable prices and new added value – this is our exhibitor promise for 2023. Take advantage of them!
2023
stand prices – we
not to increase
prices for exhibi
with cars
STABLE PRICES Stable
have decided
them for 2023. We differentiate the
tors
even more strongly.
Chill-out zone in the Atrium during the day. The perfect open-air location for meeting customers and relaxing. FREE GUEST CARDS Free guest cards – 1 guest card per m² of stand space FREEFREE % BENEFITS
ATRIUM CHILL-OUT ZONE
ACCOMMODATION
EXHIBITORS BENEFITS REGISTER NOW: www.tuningworldbodensee.de/ anmeldung VIP LOUNGE ACCESS
access to the VIP lounge on the
of Foyer West.
Free
upper level
VIP
SERVICE Personal support by the Friedrichshafen Tourist Information Office for all accommodation queries – including individual offers. Contact details can be found on the back.
*Subject to change without notice HALLS B1–B3 Tuners, tyres, wheel rims, components, accessories HALL B4 Special Interest Tuning HALL B5 Community, scene HALL A1 Show & Event Hall HALL A2 VIP Parking Zone HALLS A3–A7 Community, scene, clubs OUTDOOR ZONE EAST Performance Area with FMX Show and Buggy Flip OUTDOOR ZONE WEST Accessories, lifestyle, DRAGSTER AREA, AFTER SHOW PARTIES STATIC DISPLAY Drift Area FOYER WEST Meeting Point FOYER EAST Community EUROPEAN TUNING SHOWDOWN CHILL-OUT ZONES NEW HALL LAYOUT PERFORMANCE AREA
HIGHLIGHTS
SHOW & EVENT HALL DRIFT AREA
HIGHLIGHTS
In 2023, proven highlights such as the EUROPEAN TUNING SHOWDOWN, the Drift Area and the Performance Area will of course remain as beacons in the pro gramme. In addition, the Style Mile will continue to set standards, the community will remain represented in the Club and the Private Car Area, and the after-show parties will ensure a perfect end to the day. But we have also come up with a lot of new ideas! The air will be flickering in the new Show & Event Hall, the special show “Garage Treasures” will bring the tuning from the era after the turn of the millennium back to life, and with the new chill-out zones, street style will be making its entry at the TWB.
GARAGE TREASURES AFTER-SHOW PARTIES STYLE MILE & COMMUNITY NEW NEW
LOCATION
Lake Constance is not only a fascinat ing leisure region, but also home to nu merous high-tech companies of world renown, innovative start-ups and lead ing companies in the automotive sector. Many exhibitors have already found their employees of tomorrow here. This is the home of inventors and thinkers – but also
the home of affluent target groups. Be cause Lake Constance, located in the Ger many-Austria-Switzerland border region, is one of Europe’s most affluent purchas ing regions. This is something that can be relied upon, even in these somewhat troubled times!
OUR
Zurich Munich Stuttgart Innsbruck Nuremberg FRIEDRICHSHAFEN FRANCE AUSTRIA GERMANY SWITZERLAND ITALY Frankfurt LOCATION
A REGION TO FALL IN LOVE WITH!
The Lake Constance region is one of the most beautiful leisure and holiday re gions in Europe. Especially in May, it has an impressive Mediterranean climate, with many events and attractions. There is hardly a better destination for a tuning excursion. Here, the trade fair and the sur
rounding area merge into a unique sym biosis and invite you to spend a dream weekend. Chilled beach bars, trendy res taurants and bars, unlimited sports and wellness options - there are no limits to what is available on Lake Constance.
REGION
EMANUELA BOTTA
Show Director
Tel. +49 (0) 7541 708 401 emanuela.botta@messe-fn.de
KAYLA KNAPP
Project Manager
Tel. +49 (0) 7541 708 403 kayla.knapp@messe-fn.de
MARC MAISCH
Event Manager
Tel. +49 (0) 7541 708 419 marc.maisch@messe-fn.de
LUDWIG MEIER
Head of Marketing and Advertising
Tel. +49 (0) 7541 708 353 ludwig.meier@messe-fn.de
ELENI KUGLER
Deputy Head of Communications, Deputy Press Officer Tel. +49 (0) 7541 708 350 eleni.kugler@messe-fn.de
NICOLE FABRICIUS
Marketing Manager
Media Planning
Tel. +49 (0) 7541 708 349 nicole.fabricius@messe-fn.de
ORGANISER
ACCOMMODATION
Neue Messe 1
D-88046 Friedrichshafen, Germany tuning@messe-fn.de www.messe-friedrichshafen.de
Friedrichshafen Tourist Information Office P.O. Box 2480 D-88014 Friedrichshafen, Germany Tamara Breil t.breil@friedrichshafen.de +49 7541 20355402 www.friedrichshafen.info
CONTACT PERSON www.tuningworld.de