THE INTERACTIVE FAIR FOR TRAVEL AND LEISURE
Information for exhibitors
Messe München / East Entrance
February 20 – 24, 2013 Opening hours: 10:00 – 18:00
www.free-muenchen.de
Partner country 2013
PRELIMINARY HALL ASSIGNMENTS
C4
Von der Mediengruppe Münchner Merkur/tz.
EXHIBITOR PARKING
B4
B5
B6
VISITOR PARKING
Mobile Homes, Caravans, Tents, Accessories
Mediterranean Countries
Diving, Surfing, Canoes, Boats
EAST ENTRANCE
AT R I U M
A5
A4
Central and Eastern Europe, Scandinavia, Overseas Travel, Cruises, Water Tourism Large Show Stage
A6
Bavaria, Alpine Region, Germany TO U2 SUBWAY “MESSESTADT OST”
Dear Exhibitors,
Dr. Reinhard Pfeiffer Managing Director
In the coming year, Bavaria’s largest trade fair for travel and leisure is being held under the name f.re.e for the fifth time. The fair’s revised concept has been very well received among exhibitors and visitors alike. By participating in f.re.e 2013, you are helping us to ensure that it continues to be considered one of the most successful consumer trade fairs in southern Germany. Together with you, we want once again to present a diverse and comprehensive range of travel offers and leisure-time activities to generate even more interest in the most beautiful time of the year. Besides your exhibits, that includes activity areas and a diverse program of related events including several show stages. You will reach more than 120,000 visitors who come from the German region with the most purchasing power. As they plan their holidays and recreational activities, you can provide optimum support with your ideas.
f.re.e is more than the largest trade fair for travel and leisure in Bavaria. It is an experience to remember for the entire family. It is broken down into six main categories that allow visitors to find the right products and services for their personal leisure-time activities. Vacationing in the mountains, traveling overseas or camping trips on the one hand, and a variety of recreational activities such as biking, water sports and climbing on the other. The extensive range of exhibits leaves nothing to be desired. Personal advice and the opportunity to test products directly at the fair are what make f.re.e what it is: an experience to remember. Together with you—our exhibitors—we will give visitors a multifaceted and exciting trade fair again in 2013. Barbara Müller Exhibition Director f.re.e
f.re.e 2013 is a win. Especially for you. Bavaria’s largest trade fair for travel and recreation is expected to attract large numbers of visitors again in 2013—even before they book their trips or become active outdoors. After all, f.re.e 2013 allows visitors to gather detailed information about trends, services and products and immediately test them at the fair. Take advantage of this opportunity to personally advise your target group about your offers and sell them your products. f.re.e is the perfect place to boost customer loyalty. Various theme worlds attract visitors to the fair: They include Travel, the main theme, as well as Health & Wellness, Water Sports, Caravanning & Mobile Recreation, Sport & Outdoor and Bicycles. Approximately 1,200 exhibitors from over 50 countries around the world generated a great deal of interest among enthusiastic visitors on some 70,000 m2 of exhibition space in 2012. The extensive program of related events gives you plenty of ways to showcase yourself as an exhibitor. Prominent guests are highlights that clearly have a positive effect on attendance. Interest among the media is high, so widespread nationwide coverage of f.re.e 2013 is guaranteed. Aren’t those promising prospects? What better reason is there to book your exhibition stand for f.re.e 2013 and continue canvassing for customers with success.
f.re.e 2012—a complete success. Large crowds at f.re.e 2012 • More than 120,000 visitors • Some 1,200 exhibitors from over 50 countries around the world • 70,000 m2 of exhibition space • More than 900 German and international journalists
87 %
excellent, very good, good
Overall rating from exhibitors
Visitors have purchasing power • 73 percent of all visitors have a projected net household income of more than 2,000 euros per month, 19 percent have more than 5,000 euros • 90 percent indicated that they were interested in making purchases at f.re.e or after the fair
95 %
excellent, very good, good
Overall rating from visitors
90 % Exhibitors who will probably participate again
95 % Visitors who will probably attend again
traVEL
Make your destinations the most
popular of them all. “Europe, Africa, Asia—Where to this time?” For many people, this is a difficult decision to make, which is why they will attend f.re.e 2013. Visitors can gather information about various tourism offers in three exhibition halls that are divided up according to vacation regions. This is the perfect opportunity for you to showcase your company as a tourism expert at your exhibition stand. Take advantage of our large multimedia show stage. Or why not try our holiday cinema, where you can enthrall audiences with your image film and lectures? Whatever you decide, your business trip will continue its successful journey with your presentation at f.re.e 2013.
“The fair was very well organized. We reached our goals, which were to call guests’ attention to the Vorarlberg region, communicate how easy it is to reach the region and make new customer contacts. The fact that exhibitors were able present themselves on the stages free of charge was a great offer that we are considering taking advantage of again in 2013.” Vorarlberg Tourismus Gmbh, austria Paul Schelling, Marketing
Visitors are looking forward to your offers • Tourism organizations/offices • Tour operators • Travel agencies • Hotels and club facilities • Horse riding holidays • Golf tourism • Sustainable tourism—green travel • Means of transport/transport companies • Holiday real estate (rental and sales) • Leisure facilities • Travel accessories • Campgrounds • Photography • Publishing companies, trade journals, trade literature
Travel
hEaLth & wELLnEss
canvass for customers. More and more people attach importance to products and services that are a soothing balance to their hectic everyday lives. Our exhibition sector for “Health & Wellness” will cover this need again in 2013. It gives f.re.e visitors access to a number of attractions and is the perfect platform for you to present yourself to an audience of enthusiastic wellness-oriented consumers. It is perfect because your exhibition stand gives you direct and personal contact with customers and allows you to showcase your products and services for specific target groups. There will also be an interactive wellness platform where exhibitors can promote their companies free of charge. Contact us now and register for f.re.e 2013!
“All in all, f.r.e.e 2012 was very successful and is generally an important event for our company. The objective of this year’s exhibit was to increase awareness of our “RAKTOR” product and the “RAKKA” dance program. Both were very well received.” hSC health Sport Connection Gmbh andreas Körber, Managing Director
Visitors are looking forward to your offers • Wellness hotels and spas • Beauty culture and personal hygiene • Exercise and fitness • Wellness • Gentle healing • Medical products • Alternative medicine and Ayurveda • Healthy diets and diet supplements
Health & Wellness
Remain completely relaxed as you
watEr sPorts
Ride the
wave of success. Whether your target group is interested in canoes, boats, sailing schools, diving, surfing or stand-up paddling, f.re.e 2013 will draw more attention to your company. Use our “Water Sports” theme world to directly address potential customers and give them practical advice. For example, you can let them test your diving equipment in the test pools, which can also be used for canoe demonstrations. Experienced skippers can delight visitors with free advice about cruises and charter tours. Our water-sports stage is also a popular highlight and a very effective way for exhibitors to present their products and services to visitors free of charge. Satisfy the prerequisites for an exhibit that is guaranteed to make a splash—register now for f.re.e 2013.
“Exhibiting at f.re.e is an important promotional activity for our sailing school. Personal discussions and direct customer service are essential for acquiring new customers.” Segelschule / Yachtcharter Weiss-Blau Sabine haas, Owner
Visitors are looking forward to your offers
• Boats • Water tourism, charters, sailboat and motorboat schools, destinations & sailing trips • Canoes • Diving • Wind surfing, kite surfing, surfing, SUP, wakeboarding, water skiing • Rowing • Fishing and fishing trips • Bathing / swimming • Accessories, equipment, clothing
“We are very pleased with our exhibit at this year’s f.re.e. Visitors were very interested in making purchases, and demand for our world premiere BACKYAK was very high.” Klepper faltbootwerft aG illfat el Keilany, Press Manager
caraVanning & moBiLE rEcrEation
Being well on your way
is worthwhile. Caravanning & Mobile Recreation
Water sports
In Germany, travelling by road is still one of the most popular ways to go on vacation. While families with children might opt for an affordable camping trip, older travelers are more likely to prefer caravanning for a higher level of comfort that they can personalize themselves. But both target groups have one thing in common: the desire for individual freedom—something that a hotel just cannot offer. Make product presentations at f.re.e 2013 to advise potential customers about your motorhomes, caravans or camping equipment and bring your products and services to vacationers who love the outdoors. Incidentally, the last f.re.e demonstrated how popular the fair is among exhibitors in the caravanning sector: A total of 38 brands were represented at the 2012 fair.
Visitors are looking forward to your offers
• Recreational vehicles (RVs) • Caravans (foldable, tent and collapsible roof caravans) • Pick-up systems, camping vans, recreational vehicles • Leasing • Parts and components • (Camping) gear and accessories (awnings, sunroofs, etc.) • Financing, insurance companies, associations, institutions • Trade literature, trade journals
“Compared to previous years, we have had many more customers at our stand. Combining this event with “Münchner Autotage” has had very positive results for us. We acquired newcomers, and demand for our rental models has increased considerably.” Wohnwagen Gérard Klaus Ostenrieder, Sales Director
sPort & oUtDoor
Actively do something for
your business. In keeping with the saying “Break your routine—Enjoy nature,” more and more people are hiking and climbing. They are just as interested in the latest products as they are technical innovations. Thus our tip: Use personal discussions to get your target group excited about what you sell, and then offer to sell them your products at f.re.e 2013. Large numbers of visitors are definitely expected—if for no other reason than because a boulder competition for recreational climbers and the Bavarian Boulder Championship are part of the 5th CLIMB FREE contest again—as always in conjunction with the German Alpine Club. All of that means plenty of attention for your products which, as an exhibitor, you can promote free of charge on our outdoor stage.
“Thanks to its diverse range of exhibits, f.re.e attracts active, recreation-oriented people of all ages. For us, that makes f.re.e the perfect place to call attention to our mountainoriented offers.” German alpine Club, Munich and highland Section Catherine Wirth Pr, assistant to the executive Board
Visitors are looking forward to your offers • Hiking, climbing, trekking, mountain sports • Jogging, running, Nordic walking • Fitness • Winter sports • Riding clothes and gear • Golf equipment and clothing • Paragliding, hang-gliding and gliding, parachuting • Hot air balloon trips • Canyoning • Rafting • Associations, institutions, clubs • Trade literature, trade journals
BicYcLEs
Back in the
saddle.
Cannondale Karl-heinz leidel, responsible for Trade fairs
Visitors are looking forward to your offers
• Trekking bikes, e-bikes, city bikes, mountain bikes, racing cycles, recumbent bicycles, children’s bicycles • Bicycle trailers • Spare parts, accessories, equipment, clothing • Bicycle regions, bicycle-trip organizers • Transalp advice • GPS Spot: equipment, training, tests, advice • Associations, institutions • Trade literature, trade journals
Bicycles
“Customer traffic was strong on all five days of the fair, and there was plenty of interest in our products. We returned to this year’s f.re.e after a long break, and we are very pleased with the results.”
Sport & Outdoor
Germany is a cycling nation: Everyday millions of people have fun riding their bikes, which they do for their wellbeing. Environmental considerations also play an increasingly important role. Should I buy an e-bike? What is the situation with recycled clothing? And what environmentally friendly bicycle tours are available? To get an overview of the latest trends, many bike enthusiasts seek personal advice from exhibitors at f.re.e. Which is why you should put your faith in the largest fair for leisure and travel in Bavaria! After all, the fair offers you several ways to promote your products and services—i. e. in direct discussions with customers at your stand and using the test course for bicycles of all kinds. You can also take advantage of the “City, Country, Bike” area at the fair to promote your bike-tour offers and sell your bicycle vacations. And don’t forget: You can also make free presentations on the bicycle stage. In short: nothing stands in the way of strong interest among visitors and increased incentives to buy.
Participating in the fair takes more than just stand space. Online catalog and mobile catalog: Present yourself to your target group before the fair even begins. You will automatically be listed as an exhibitor in the online catalog, which is available all year at www.free-muenchen.de, and in the mobile catalog for smartphones. You can also book other entries in the online catalog for f.re.e 2013 such as destinations, brands and press releases. Visitors can use this information to compile their personal tours of the fair. “f.re.e Daily” trade-fair magazine: “f.re.e Daily,” which has a circulation of more than 50,000 copies, has all the information that visitors need about the exhibition halls, the exhibitors and the daily program of related events. Call attention to your company with an advertisement or by having your logo appear in the magazine. f.re.e visitor newsletter: The newsletter is the perfect platform for your advertisement or logo. After all, starting in September, some 8,000 subscribers (upward trend) will receive eight issues with information about topics and trends at f.re.e 2013. This is the perfect way to attract attention to your offers with an ad. As of this autumn, forms for ordering the above mentioned media services will be available from: f.re.e Media Services, c/o jl.medien e. K., Contact: Isabella Riemer Tel.: +49 89 666166-51, Fax: +49 89 666166-57, E-mail: info@free-mediaservices.de www.free-mediaservices.de
Advertising space at the trade-fair center: Increase your presence at the trade fair by advertising in other halls and in the corridors between halls. A detailed list of products and prices will be available at www.free-muenchen.de starting in the autumn. f.re.e advertising materials: Order the free f.re.e poster, the f.re.e visitor brochure as well as f.re.e stickers to call attention to your exhibit. The order form is available at www.free-muenchen.de. Vouchers for one-day tickets: Call even more attention to your exhibition stand by sending vouchers for one-day tickets to f.re.e 2013 to your customers. You only pay for the vouchers of customers who actually attend f.re.e. Related events/Action stages: Make your products an experience to remember with large and small events including free product presentations on our show stages and in the holiday cinema. “Scavenger hunt” giveaway: Take advantage of the f.re.e giveaway to present yourself and your products by donating attractive prizes. Our marketing activities for the giveaway generate more attention for your company. “f.re.e Journal” special supplement: Shortly before f.re.e 2013, more than 400,000 copies will appear in the “Münchner Merkur” and “tz” newspapers, and they offer you a number of presentation alternatives.
The exhibitor-service folder contains important information such how to place orders as well as registration forms for the above-mentioned presentation alternatives at f.re.e 2013. It will be sent to you by the f.re.e Exhibition Group in the autumn of 2012.
Information for exhibitors
Press services: Generate interest in your products and services among the many journalists covering the fair. Simply book an electronic press compartment or a press compartment at the press center. You can also attract media attention by booking a press conference or announcing a VIP visit. Any activities that you notify us about will also be included in our Press Event Calendar.
Prices in 2013 Net participation fees (per m²)
Travel / Health & Wellness sectors (5 % discount for starting at 250 m2)
Caravanning & Mobile Recreation / Water Sports / Sport & Outdoor / Biking sectors
Row stand
€ 111
9 – 50 m²
€ 85
Corner stand
€ 116
51 – 100 m²
€ 75
End stand
€ 121
101 – 500 m²
€ 65
Island stand
€ 126
501 m² and larger
€ 55
(one side open)
(two sides open)
(three sides open)
(four sides open)
Main exhibitor Prices do not include: • Mandatory communications fee: € 100 • AUMA fee: € 0.60/m2 • Waste-disposal fee for entire fair: € 1.50/m2 • VAT
Co-exhibitors and additionally represented companies • Registration fee: € 100 • Co-exhibitors and/or additionally represented companies must be registered with the f.re.e Exhibition Management Office. They will be included in all fair-related media to the same extent as main exhibitors. The mandatory communications fee for this is included in the registration fee.
All-inclusive stand Take advantage of the most convenient way to participate in the fair. Book one of our all-inclusive stands. They include a number of important services. • Rental fee for space • Modular stand system incl. closet with door • Furniture • Carpeting • Lighting, electricity incl. grounding and consumption • Graphics • Stand cleaning, waste-disposal fee for entire fair
PRICE EXAMPLES • All-Inclusive Stand in Travel/Health & Wellness sectors 9 m²: € 2,130.40 plus VAT • All-inclusive stand in Caravanning & Mobile Recreation/ Water Sports/Sport & Outdoor/Biking sectors 9 m²: € 1,815.40 plus VAT
Organizer Messe München GmbH, Messegelände, 81823 München Location Trade Fair Center, East Entrance, Halls A4 – A6, B4 – B6 Dates Wednesday – Sunday, February 20 – 24, 2013 Hours Daily 10:00 –18:00 Contacts Exhibition Director Barbara Müller, Tel. +49 89 949-20210 Travel, Bicycles, Sport & Outdoor Jessica Tilly, Tel. +49 89 949-20212 Health & Wellness, Caravanning & Mobile Recreation Jutta Zinsmeister, Tel. +49 89 949-20211 Water Sports Stefanie Geissler, Tel. +49 89 949-20213 Sales Nathaly Fulda, Tel. +49 89 949-20573
www.free-muenchen.de
Space allocation begins: July 2, 2012
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