Record of Success 2012
17–19 June 2014
Exhibitors
transport logistic China Overall growth reflects higher Chinese par
A comprehensive look at the value chain for transport and logistics, access to the emerging Chinese market, an informative program of related events: No other exhibition in the Asian region offers such a comprehensive range of possibilities in the logistics, transport, telematics and air-cargo sectors. With impressive, record-breaking numbers in all areas, the fifth edition of transport logistic China underscored its role as the most important industry event in Asia.
Exhibitors “transport logistic China is a great platform, which plays a significant role in promoting the development of Chinese logistic industry and the cooperation of domestic and international logistic companies.” Yongchang Qian, Chairman, China Communications and Transport Association, China
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47% more exhibition space than in 2010: The fact that transport logistic China 2012 experienced such remarkable growth was very obvious to its participants. On a total of 22,000 m2 of space, 490 companies presented their industry solutions at this year’s fair—an increase of 11%. Above all, the number of Chinese exhibitors saw a sizeable increase of 65% compared to the last time that the fair was held. transport logistic China also confirmed its international relevance, with exhibitors coming from a total of 45 countries.
Exhibitors
2012 ticipation
Top 10 exhibitor countries 1 China 2 Germany 3 Russia 4 Italy 5 United States 6 France 7 Singapore 8 Belgium 9 Czech Republic 10 Great Britain
45 exhibitor countries
9 Country pavilions Czech Republic France Germany Italy Latvia Lithuania Malaysia Russia State of Illinois (USA)
Ratings by exhibitors (good to excellent) 83 %
Overall assessment
79 %
Preparing future business transactions
78 %
Building up new business relationships
77 %
Reach of the target customers
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Visitors
Number of visitors take transport logistic China confirms its role
Visitors The number of visitors was also up considerably: Having grown by 12% to 15,303 visitors, the fair continued its growth trend of the last few years. Visitors who attended the fair were of high quality and extremely international: 73 nations were represented in Shanghai.
Increase in number of visitors
9,000 Visitors 2006
11,215 Visitors
2008
13,501 Visitors
15,303 Visitors
2010
Ratings by visitors (good to excellent) “The participants are of world class. This is a good platform for logistic and transport players to have a meeting and discussion with their potential buyers and clients.� Mansor Shah Wahid, Trade Commissioner, Consulate General of Malaysia, Malaysia
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94 %
Overall assessment
89 %
Target exhibitor groups
88 %
Completeness and breadth of product range
74 %
Preparing future business transactions
2012
Visitors
s off as an Asian hotspot
Top 10 visitor countries 1 China 2 Germany 3 Russia 4 Hong Kong 5 Republic of Korea 6 Singapore 7 Indonesia 8 United States 9 Italy 10 Japan
73 visitor countries
41.70 % 27.90 % 18.29 % 12.11 %
Visitors’ decisionmaking profile Decision-maker / Final authority Jointly decisive Consultative No involvement
Top visitor provinces of China Shanghai Shandong Jiangsu Liaoning Zhejiang Tianjin Beijing Henan Guandong Fujian
Management / CEO Transport / Logistics / Supply Chain / Warehouse Department Import / Export Department
7.78 % 6.98 %
Purchasing Marketing / Sales / Advertising / Promotion / Press Research & Development
17.22 %
2.86 %
40.17 %
3.49 %
17.5 %
4.0 %
Visitors’ profile by area of responsibility
Administration / Government / Organization / Personnel / Training Other
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Air Cargo China
Transfer of momentum Forums and conferences provide exciting
Air Cargo China The fact that transport logistic China has grown was also noticeable at the integrated Air Cargo China. The conference occupied 30% more exhibition space, giving 70 exhibitors room to present the latest solutions for the air-freight industry. Participants used the platform to expand their industry-related knowledge and exchange information on the latest industry topics. Another highlight was the presentation of the Air Cargo Week World Air Cargo Awards. A list of the winners is available at: www.AirCargoWeek.com/awards
Air Cargo China Conference “We met all the target groups we were looking for, as airlines, logistics service providers, shippers as well as media representatives. The amount of visitors was good and we expect to have generated new business and adding more people to our relevant network.” Berend-Jan Rietveld, Manager Marketing & Communications, Amsterdam Airport Schipol, The Netherlands
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The title of the ACC Conference that accompanied the fair was “Two-way traffic—Air cargo’s big balancing act.” A panel of international experts discussed inconsistent demand for air-freight services to and from China and other portions of Eastern Asia. Moderated by Bernd Maresch, Managing Director of Hans Mars, speakers included: John Batten, Swissport Global Cargo Marco Bloemen, Seabury Huseyin Ceyhan, Turkish Airlines Enno D. Osinga, Amsterdam Airport Schiphol Karsten Sachsenröder, Sachsenröder & Partner GmbH Martin Willhaus, Kuehne Foundation
Supporting program
prospects
Supporting program Besides the exhibition in the halls, transport logistic China was rounded out by an extensive, three-day supporting program that included forums, conferences, panel discussions and workshops. Many of the events revolved around the Chinese market. One important aspect was the potential that China has to offer investors from home and abroad. The supporting program received some very positive ratings: 92% of all visitors gave it a ranking of good to excellent. That response can certainly be traced to the excellent reputations of the speakers, including prominent representatives of international companies and organizations.
“The exhibition is a perfect platform for us to stay in contact with our customers from Mainland China, Hongkong and Singapore. We had as well good negotiations with several companies and hopefully this will create new business in the upcoming months and years.� Vasily Borychev, Business Development Manager, Interlines & GSA’s Coordinator, AirBridgeCargo Airlines, Russia
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17–19 June 2014 Venue Shanghai New International Expo Centre No. 2345 Longyang Road, Pudong New Area Shanghai, Shanghai (Pudong), 201204, PR China Your contact Messe München GmbH Messegelände 81823 München Germany Tel. +49 89 949-20277 Fax +49 89 949-20279 info@transportlogistic-china.com
Sources: All fi gures were taken from visitor registration and a survey of exhibitors and visitors during tl China 2012 carried out by a well-known market-research institute. Published by Messe München GmbH, München. Erfolgsbilanz E/10/2012