BRAND IDENTITY GUIDELINE
AN INTRODUCTION
“We are quick, nimble, efficient, colorful, lively.” - Ann-Loy Morgan (Director & Founder)
Welcome to our new Visual Identity Guidelines, created and crafted to help you communicate the distinctive character of The Hummingbird Agency’s brand in a more single-minded, consistent and compelling way.
THE IDENTITY
The Identity Our logo is our most important and iconic asset. Adaptable to all environments, from flat colour to photography, our logo embodies our spirit and vision.
Primary Identity
Greyscale Identity
White Identity
Greyscale Identity
White Identity
Secondary Identity
THE IDENTITY
Use of Identity The Hummingbird Agency relies on consistent use of its mark to present a strong and recognizable image to consumers. Changing the properties of the logo is prohibited.
Minimum Size: 0.8725�
Safe Space
Safe Space
Use of Identity The examples of improper usage illustrate the main misinterpretations that may occur; however, the list is not exhaustive.
Do not flip or adjust the position of the identity elements.
Do not rotate the identity or its elements.
Do not adjust the proportions of identity.
Do not modify the approved colours of the identity.
Do not place identity over busy imagery or pattern.
Do not display identity element independently.
THE TYPOGRAPHY
The Primary Typography Use of the approved fonts support the personality of the Hummingbird Agency’s voice, provides consistent representation of the brand and allows messaging to be dynamic, confident and clear. Plantin Std Regular is to be used for healdine executions & Gill Sans MT Pro Book for sub-headlines.
Plantin Std Regular
ABC DEF GHI JKL MNO PQRS TUV WXYZ abc def ghi jkl mno pqrs tuv wxyz 123 456 789 0 Gill Sans MT Pro Book
ABC DEF GHI JKL MNO PQRS TUV WXYZ abc def ghi jkl mno pqrs tuv wxyz 123 456 789 0 Note: The primary typography are to be used for all marketing applications which has a headline and a subhead.
The Secondary Typography These Gotham Book font family are to be used for body copy and standard applications. The Raleway family can be used as a substitute for the Gotham family for web based application and also promotional executions.
Gotham Book
ABC DEF GHI JKL MNO PQRS TUV WXYZ abc def ghi jkl mno pqrs tuv wxyz 123 456 789 0 Raleway
ABC DEF GHI JKL MNO PQRS TUV WXYZ abc def ghi jkl mno pqrs tuv wxyz 123 456 789 0
THE PALETTE
The Primary Palette Prussian Dark Blue is our primary brand colour and is always present within applications. It is the primary colour used for headlines and should only be replaced with white on dark backgrounds. For all primary and secondary colours, the lead reference for print is CMYK. Pantone references should only be used when CMYK is not achievable.
Acai Pantone 2627C
CMYK 77 100 0 31
RGB 0 63 95
HEX #49176D
CMYK 0 24 94 0
RGB 73 23 109
HEX #FFC425
RGB 241 242 242
HEX #F1F2F2
Melon Yellow Pantone 123C 115U
Cool Grey 1 CMYK 0 0 0 5
The Secondary Palette The secondary palette consists of accent tones and shades. It adds warmth and humanity and balances our primary palette.
Rich Black CMYK 60 40 40 100
RGB 0 0 5
HEX #000005
CMYK 0 84 88 0
RGB 240 81 51
RGB 255 255 255
HEX #FFFFFF
Metallic Red Pantone 1788C
White CMYK 0 0 0 0
HEX #F05133
THE WORDMARK
The Wordmark The iconic wordmark is used to endorse our brand and reinforce our premium credentials. The wordmark is not to be altered or manipulated. The wordmark is to be used on collateral branding and unique cases of brand identity for promotional purposes (as designated by The Hummingbird Agency).
Safe Space
Contact Please contact brand support for further information: hello@methodologi.com All assets can be provided via request sent to: hello@methodologi.com