GORAKHPUR - Market Research and Opportunity Analysis Report
Report Inclusions
Geographical Analysis of a selected location| Demographical Analysis of selected location | Market Dynamics | Economical Overview | Environmental Analysis | Existing Infrastructure | Resources Availability | Market Potential - Untapped Opportunities | Potential Business Ideas and Ratings
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Executive Summary and Analysis • Gorakhpur is a city along the banks of the Rapti river in the north-eastern part or the Purvanchal region of the Indian state of Uttar Pradesh. • The city is home to the Gorakhnath Math, a Gorakhnath temple. • The city also has an Indian Air Force station, Gita Press (which since 1923 has been propagating spirituality through its literature throughout the world). • Gorakhpur has the world's Longest Railway platform and it is the headquarters of North Eastern Railways. • It is a transportation hub, located at the junction of several roads and rail lines. • Gorakhpur is well known for its brick clay and bricks are made in abundance here. • From hand-woven garments and linen to hand-made terracotta products and woven crafts, Gorakhpur attracts collectors of these artefacts from around the world.
Market Research and Opportunity Analysis Report GORAKHPUR
Economical Analysis • • • • • •
Agriculture has been the major source of income for Gorakhpur economy and it is a center of trade in agricultural products. Markets and trade play a major role in the economy of Gorakhpur. Other major industries include textile making, printing, sugar milling, and railroad maintenance. Well known for its handloom products, there are thousands of looms in this city that produce towels, bed-linen, curtains and other unique products that carry its trademark. Also, the city is known for producing bricks, thereby leading to the construction business thriving within and outside Gorakhpur. Though, Gorakhpur is the headquarters of the North Eastern Railway, the railways are therefore a booming business. Combined with the tourism industry the railway industry mints money with its industries that maintain coaches, engines and wagons as well.
Market Research and Opportunity Analysis Report GORAKHPUR
SWOT Analysis STRENGTHS
OPPORTUNITIES
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Ongoing Gov. schemes to promote the small scale industries, draw more tourists and business people to boost its economy.
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Agriculture friendly climate.
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Shortage of power supply, drainage system problem.
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Use of obsolete and old technology.
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Emerging market
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Availability of land at affordable cost.
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Flood prone city.
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Lack of employment causing migration of people.
WEAKNESSES
THREATS
Market Research and Opportunity Analysis Report GORAKHPUR
Untapped Business Opportunities in GORAKHPUR AGRICULTURE INDUSTRY
FOOD INDUSTRY • Onion oil Manufacturing • Banana Powder manufacturing • Ghost Restaurant
ENERGY & CLEANTECH
• Mushroom Farming • Organic Fertilizer Production • Agro-tourism
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• Biodiesel Processing • Biodegradable Sanitary Napkin Manufacturing
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IT INDUSTRY
HEALTHTECH INDUSTRY
• Digital Marketing Agency • Mobile App Development
• Home Healthcare Services • E-pharmacy • Healthcare Mobile App Business
Market Research and Opportunity Analysis Report GORAKHPUR
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SERVICE INDUSTRY • Online Morning Needs Delivery • Biodegradable Sanitary Napkin Manufacturing
METICULOUS BUSINESS PLANS
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Market Research and Opportunity Analysis Report - GORAKHPUR