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CoupoN Why Coupon Advertising?
3 Coupon Works! 3 Coupon Marketing is a powerful marketing
vehicle, very track-able, and easily measured.
3 It Increases Customer Traffic 3 Reach 5,000 Homes for $10*
In Any Zip Code
Mechanical and Artwork Format Requirements PDF • Images resolution: minimum 300 dpi actual size. • Color: Black & White, Full Color and Spot Color (Please use Cyan as spot color)
InDesign version CS4 or earlier QuarkXpress version 8 or earlier
• All images and fonts must be included • Image resolution: minimum 300 dpi actual size • Color: Black & White, Full Color and Spot Color (Please use Cyan as spot color)
Adobe Illustrator version CS4 or earlier
3 5,000 Coupon Books
Mailed Per Zip Code
3 We Get Your Specials Into
X
The Mailbox (Going Pass The Gate)
3 More
Cost Effective!
3 Way More Efficient Than Passing Out Flyers!
• If translation or any modification on the text is required, the Original Document with graphics and fonts must be sent • All images must be included • Outline all fonts • Images resolution: minimum 300 dpi actual size • Color: Black & White, Full Color and Spot Color (Please use Cyan as spot color)
Submission via E-mail: production@metrocouponbook.net • Any of the above formats may be used when sending ads via e-mail • Before any art is sent, the customer must first notify the sales representative of the date and time that the ad will be sent
Production Department
*Based on $300 for 5,000 coupon books mailed per zip code, your daily cost is just $10.
• Contact the Production Department for more
information (310) 356-0005 • Fax: (310) 356-0007
1.877.43METRO • www.metrocoupnbook.net
Coverage Area: West Los Angeles MetroCoupon Zones
Zone 1:
1
Beverly Glen 90077
Beverly Glen/N. Beverly Hills/S. Beverly
N. Beverly Hills 90210
Hills/Bel Air Estates/W. Hollywood/Park LaBrea/W. Beverly/Century City
2
W. Hollywood 90069
S. Berverly Hills Bel Air Estates
Zone 2: West Los Angeles/Brentwood
Park LaBrea/ W. Beverly 90048
Brentwood 90049 90024
Zone 3:
Zone 4: Mar Vista/Culver City/Palms
90402
90403
Zone 5: Marina Del Rey/Playa Del Rey/
90211
90067 Century City
Pacific Palisades
Santa Monica/Venice
90212
West Los Angeles 90025 Cheviot Hills/Rancho 90064 90404 Palms 90034 Santa Monica 90232
90401
Playa Vista/Westchester
3
Venice 90291
Reach 5,000 Homes for $10! Coupon can be used in conjunction with other supporting marketing efforts
4
Mar Vista 90066
90405
Culver City 90230
Marina Del Rey 90292 Playa Vista 90094 Playa Del Rey 90293
Westchester 90045
5
qLAX El Segundo
*Based on $300 for 5,000 coupon books mailed per zip code, your daily cost is just $10.
1.877.43METRO • www.metrocoupnbook.net
Hawthorne
CoupoN Benefits of Coupons • Coupons expand and increase your market. • Coupons will entice new customers that have been shopping at your competitor. • Coupons attract new residents when they are actively in the market for products and service. • Coupons will re-activate old customers. Customers that have been lured away by your competitor will start buying from you again when you give them a good reason to do so. • Coupon advertising provides the opportunity for additional profits through sale of related items. • Coupons build store traffic which results in additional impulse purchases. •
Coupons give the opportunity to “up-sell” and “cross-sell” to a more profitable product or service. You would not have had this opportunity had it not been for the coupon getting the customer through the door in the first place.
• Coupons are measurable and accountable. Don’t overlook that couponing is the most measurable and accountable form of promotion.
Strategies to Effective Couponing Make A Solid Offer! Offer Discounts, Bonuses, Premiums, Free Information. Use Your Logo In Your Coupon. This builds company identity and awareness in the marketplace, enhances your image, lends credibility to your offer, and improves response. Make Effective Use of the 18 Most Powerful Words In Advertising. Free, now, new, how to, save, guarantee, money, easy, simple, you, proven, love, results, discovery, fast, amazing, sex, profit. Always Up-Sell. Offer extras when a customer requests information or places an order. Always suggest related item. Appeal to the Self-Interest of Your Customer. Your customer is only interested in what you can do for him or her. Your customer will only buy the benefits-of-use of your product or service. An Opportunity To Capture Your Customers Name, Address, and Telephone Number. Develop An In-House Mailing List For On-Going Direct Marketing.
Articles on Coupon Usage
Regular use of a good couponing strategy will provide a steady stream of new customers and high quality sales leads.
“
Since we started advertising our discount coupons on movie rentals in your MetroCoupon book, we have since drastically increased our rental traffic, creating exposure of our other products and services, causing us to hire additional help. We are very pleased with the performance of your coupon book, especially your low monthly rates. Your coupon book mailing will always be included in our marketing efforts. A. Khan, Owner ProVideo, Los Angeles, CA
”
222 North Sepulveda Boulevard., Suite 2000 • El Segundo, California 90245
1.877.43METRO • www.metrocoupnbook.net