Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
INTRODUCTION
DISCLOSURE This presentation is solely for use by the official Zound Industries sales team. Material within it may be subject to change. Do not print, use publicly, distribute to media, or post on the internet. If uncertain, don’t hesitate to contact us.
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
INTRODUCTION
BY COMBINING EQUAL PARTS PASSION AND ENGINEERING, ELIMINATING UNNECESSARY PARTS AND MULTIPLYING THE AMOUNT OF USEFUL FEATURES, COLOUD BRINGS YOU HIGHLY DURABLE HEADPHONES THAT JUST MAKE SENSE.
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
INTRODUCTION
BRAND DNA
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
BRAND DNA
3D ERGONOMICS Ergonomics vital to the full enjoyment of sound. Filtered through a thorough research and development process, all Coloud Headphones have been enhanced to optimally come in contact with your ears. Feel free to compare any Coloud product with the competition, and you will know the difference in a second.
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
BRAND DNA
TANGLE FREE SYSTEM The Zound Lasso and flat cable are the solutions to a tangle free life. This pliable plug bends 180 degrees to hold your cord in place when you aren’t using your headphones.
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
BRAND DNA
MICROPHONE / REMOTE 1 Click > Play / Pause / Answer / Hang up 2 Click > Next song 3 Click > Previous song Coloud designs and constructs products to play sound at an ample level with any music-playing device utilizing a 3.5mm plug. We also think it is natural to include a microphone and remote, as the majority of all portable music players are also cell phones, therefore we have added the functionality of a headset. We have chosen to adjust our products to support the dominating standard for mobile two-way communication, based on the 3.5mm plug. This standard is used by manufacturers such as Blackberry, HTC and Apple.
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
BRAND DNA
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COMPLIAN T CH ¤R EA
PVC FREE ¤ P VC © 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
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Coloud cares about the planet and its inhabitants. This means we comply with standards such as RoHS and REACH. We regularly audit our factories to make sure working conditions meet our expectations, and that product materials are free from harmful chemicals.
MPLIAN T¤ H CO C A R E
COMPLIANCE
ASSORTMENT
ASSORTMENT
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
PRODUCT OVERVIEW
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
THE POP The Pop is the perfect in-ear headphone to bring with you wherever you go. S, M, and L replacement ear caps are included with each Pop earphone for a custom fit. AUDIO SPECS Driver: 40mm dynamic Sensitivity: 100mV @ 1kHz = 85dB SPL Impedance: 32 ohm Frequency Range: 20.0 ~ 20.0 kHz I/O Microphone: Unidirectional Electret Plug: 3.5mm MEASUREMENTS Flat Cable: 120 cm / 3’9 ft Weight: 78 g / 2.75 oz © 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
THE KNOCK The Knock feels great, is feather light and sonically packs a punch. AUDIO SPECS Driver: 40mm dynamic Sensitivity: 100mV @ 1kHz = 85dB SPL Impedance: 32 ohm Frequency Range: 20.0 ~ 20.0 kHz I/O Microphone: Unidirectional Electret Plug: 3.5mm MEASUREMENTS Flat Cable: 120 cm / 3’9 ft Weight: 78 g / 2.75 oz
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
THE BOOM The Boom combines noise-isolating design with comfortable wearability. AUDIO SPECS Driver: 40mm dynamic Sensitivity: 100mV @ 1kHz = 101dB SPL Impedance: 32 ohm Frequency Range: 20.0 ~ 20.0 kHz I/O Microphone: Unidirectional Electret Plug: 3.5mm MEASUREMENTS Flat Cable: 120 cm / 3’9 ft Weight: 132 g / 4.65 oz
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
RELEASE ASSORTMENT Base assortment for Aug 1st release comes in two color assortments. Transitions and Blocks. Each assortment features five color combinations, covering all three of the Coloud models. TRANSITIONS
BLOCKS
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
TRANSITIONS Transitions are an assortment that takes a tonal approach to color, with each combination made up of the same color family in different shades for a more uniform color effect.
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
TRANSITIONS OVERVIEW PURPLES
GREENS
BLUES
ORANGES
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
GRAYS
ASSORTMENT
TRANSITIONS PURPLES
The Boom 04090671
The Knock 04090670
The Pop 04090669
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
TRANSITIONS GREENS
The Boom 04090656
The Knock 04090655
The Pop 04090654
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
TRANSITIONS BLACKS
The Boom 04090668
The Knock 04090667
The Pop 04090666
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
TRANSITIONS BLUES
The Boom 04090653
The Knock 04090652
The Pop 04090651
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
TRANSITIONS ORANGES
The Boom 04090662
The Knock 04090661
The Pop 04090660
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
INTRODUCTION
BLOCKS Blocks are an assortment that uses two or more contrasting colors for each model, creating a varying effect highlighting the unique color combination.
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
BLOCKS OVERVIEW GRAY/BRIGHT RED/GRAY
BLACK/CYAN/TURQUOISE/MAGENTA
WHITE/RED
RED/BLACK
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
GRAY/ORANGE/GRAY
ASSORTMENT
BLOCKS GRAY/BRIGHT RED/ GRAY
The Boom 04090639
The Knock 04090640
The Pop 04090641
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
BLOCKS BLACK/CYAN/TURQUOISE/MAGENTA
The Boom 04090638
The Knock 04090637
The Pop 04090636
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
BLOCKS GRAY/ORANGE/GRAY
The Boom 04090642
The Knock 04090643
The Pop 04090644
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
BLOCKS WHITE/RED
The Boom 04090650
The Knock 04090649
The Pop 04090648
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
BLOCKS RED/BLACK
The Boom 04090645
The Knock 04090646
The Pop 04090647
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
PACKAGING
PACKAGING
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
LL OW N YE EO /N
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SW GR ITCH EE N
N YE LL OW EO /N
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SW GR ITCH EE N
LL OW N YE EO
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SW GR ITCH EE N /N
N YE LL OW EO
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SW GR ITCH EE N /N
LL OW N YE EO /N
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SW GR ITCH EE N
LL OW
N YE
EO
/N
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SW GR ITCH EE N LL OW
N YE
EO
/N
SW GR ITCH EE N LL OW
N YE
EO
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SW GR ITCH EE N /N
MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
N YE LL OW
LL OW
YE
LL OW
N YE
EO
/N
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SW GR ITCH EE N
LL OW
N YE
EO
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SW GR ITCH EE N
LL OW
EO N YE
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SW GR ITCH EE N /N
LL OW
N YE
EO
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SW GR ITCH EE N /N
MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
EO
LL OW N YE EO
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SW GR ITCH EE N /N
LL OW N YE EO SW GR ITCH EE N /N
LL OW N YE EO
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SW GR ITCH EE N /N
LL OW N YE EO /N SW GR ITCH EE N
LL OW N YE EO
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LL OW N YE EO /N SW GR ITCH EE N
LL OW
N YE
EO
/N
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SW GR ITCH EE N LL OW
N YE
EO
/N
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SW GR ITCH EE N LL OW
N YE
EO
/N
SW GR ITCH EE N
MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
LL OW
N YE
EO
/N
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SW GR ITCH EE N
LL OW
N YE
EO
27 SW GR ITCH EE N /N
LL OW
N YE
EO
SW GR ITCH EE N /N
LL OW
N YE
EO
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LL OW
N YE
EO
27 SW GR ITCH EE N /N
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LL OW
N YE
LL OW
N YE
EO
/N
W GR ITCH EE N
EO
SW GR ITCH EE N /N
LL OW
N YE
LL OW
N YE
EO
27
SW GR ITCH EE N /N
EO
SW GR ITCH EE N /N
LL OW
N YE
EO
MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
MIC & ROPH REM OT ONE E
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
27
SW GR ITCH EE N /N
LL OW
N YE
EO
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LL OW
N YE
EO
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N YE
LL OW
N YE
EO
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EO
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LL OW
N YE
EO
27 SW GR ITCH EE N /N
SW GR ITCH EE N /N
PACKAGING
TRIANGULARITY
All Coloud packaging incorporates the triangle shape synonymous with Coloud Headphones. This packaging is neat and efficient as it takes up minimal space and stands apart from other packages on display.
PACKAGING
LI 1C
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The back of each Coloud packaging follows the same format. It features a sliced version of the product that reveals the inner construction of the headphone, and gives all relevant information.
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BACKSIDE
0 0 5 5 3
0 3 7 1 2
COLOUD By combining equal parts passion and engineering, eliminating unnecessary parts and multiplying the amount of useful features, Coloud brings you a highly durable headphone that just makes sense. The Knock feels great, is feather light and sonically packs a punch.
TANGLE FREE SYSTEM The Zound Lasso is the solution to a tangle free life. This pliable plug bends 180 degrees to hold your cord in place when you aren’t using your headphones.
COMPLIANCE O OR OR' n
RoHS COMPLIANT
REACH COMPLIANT
H
C
C
H
H
O
PHTHALATE FREE
PVC FREE
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
WWW.COLOUD.COM
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
Cl
PACKAGING
SIDE VIEW The Pop depth 23mm / 0.905in The Knock depth 62mm / 2.44in
Microphone for use with cell phones using 3.5mm socket, unprotected 2-way standard.* *For more information on compatibility please contact your cell phone manufacturer.
SWITCH DARK GREEN / NEON YELLOW Microphone for use with cell phones using 3.5mm socket, unprotected 2-way standard.* *For more information on compatibility please contact your cell phone manufacturer.
One year premium replacement warranty
The Boom depth 73mm / 2.87in
SWITCH DARK GREEN/NEON YELLOW Microphone for use with cell phones using 3.5mm socket, unprotected 2-way standard.* *For more information on compatibility please contact your cell phone manufacturer.
1 CLICK
2 CLICK
3 CLICK
One year premium replacement warranty
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
SWITCH DARK GREEN/NEON YELLOW Microphone for use with cell phones using 3.5mm socket, unprotected 2-way standard.* *For more information on compatibility please contact your cell phone manufacturer.
1 CLICK
2 CLICK
3 CLICK
One year premium replacement warranty
LEARN MORE AT
7
BLACK/MAGENTA/WHITE ARTICLE NR 0409446
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DESIGNED IN SWEDEN BY ZOUND INDUSTRIES
ed un
MICROPHONE & REMOTE t
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB. BLACK/MAGENTA/WHITE BLOCKS
BOOM THE
• Unique per product • Works as packaging seal.
SLEEVE STICKER PACKAGING
PACKAGING
SLEEVE STICKER BLOCKS GRAY/RED/GRAY
POP
MICROPHONE & REMOTE
THE
THE
DESIGNED IN SWEDEN BY ZOUND INDUSTRIES
BOOM
THE
MICROPHONE & REMOTE
GRAY/RED/GRAY ARTICLE NR 04090639
BLOCKS GRAY/RED/GRAY
MICROPHONE & REMOTE
* For more information on compatibility please contact your cell phone manufacturer.
KNOCK
Microphone for use with cell phones using 3.5mm socket, unprotected 2-way standard.*
BLOCKS GRAY/RED/GRAY
• Call outs important specs • Article number and legal information. • Compatibility explained / disclaimed. • SKU color.
THE
BLOCKS
KNOCK GRAY/RED/GRAY Microphone for use with cell phones using 3.5mm socket, unprotected 2-way standard.* *For more information on compatibility please contact your cell phone manufacturer.
THE
BOOM
One-year premium replacement warranty
BLOCKS GRAY/RED/GRAY Microphone for use with cell phones using 3.5mm socket, unprotected 2-way standard.* *For more information on compatibility please contact your cell phone manufacturer.
1 CLICK
2 CLICK
3 CLICK
GRAY/RED/GRAY ARTICLE NR 04090640
DESIGNED IN SWEDEN BY ZOUND INDUSTRIES
DESIGNED IN SWEDEN BY ZOUND INDUSTRIES
One-year premium replacement warranty
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
GRAY/RED/GRAY ARTICLE NR 04090641
PACKAGING
WHAT’S INSIDE? • Blister top cover • Sticker sleeve • Plastic base for headphone • Logo sticker • Catalogue • Warranty • Printed paper back • Blister back
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
PACKAGING
WHAT’S INSIDE? • Blister top cover • Sticker sleeve • Plastic base for headphone • Logo sticker • Catalogue • Warranty • Printed paper back • Blister back
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
PACKAGING
WHAT’S INSIDE? • Blister top cover • Sticker sleeve • Plastic base for headphone • Logo sticker • Catalogue • Warranty • Printed paper back • Blister back
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
PACKAGING
WHAT’S INSIDE? • Blister top cover • Sticker sleeve • Plastic base for headphone • Logo sticker • Catalogue • Warranty • Printed paper back • Blister back
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
PACKAGING
WHAT’S INSIDE? • Blister top cover • Sticker sleeve • Plastic base for headphone • Logo sticker • Catalogue • Warranty • Printed paper back • Blister back
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
PACKAGING
WHAT’S INSIDE? • Blister top cover • Sticker sleeve • Plastic base for headphone • Logo sticker • Catalogue • Warranty • Printed paper back • Blister back
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
PACKAGING
WHAT’S INSIDE? • Blister top cover • Sticker sleeve • Plastic base for headphone • Logo sticker • Catalogue • Warranty • Printed paper back • Blister back
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
PACKAGINGS
WHAT’S INSIDE? • Blister top cover • Sticker sleeve • Plastic base for headphone • Logo sticker • Catalogue • Warranty • Printed paper back • Blister back
© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
PACKAGING
CATALOGUE MEASUREMENTS 360 x 500mm 14.17in x 19.68in
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
PACKAGING
WARRANTY LANGUAGES SUPPORTED English / Spanish / French German / Portuguese / Italian / Indonesian / Dutch / Russian / Thai / Japanese / Chinese
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
PACKAGING
STICKER MEASUREMENTS
WW
W.C O
LO U
D.C O
M
62 x 58mm 2.43in x 2.28in
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.
ASSORTMENT
WORLD WIDE RELEASE AUGUST 1ST SALES@ZOUNDINDUSTRIES.COM
Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.