Real Estate

Water Street Tampa Now Boasts ROOST An Elevated Boutique Hotel at Asher Tower

By Ronda M. Parag Photography by Matthew Williams

Luxury, comfort and convenience describe the brand new concept ROOST Tampa. For those travelers seeking a more home-like environment over a traditional hotel room, check out ROOST Tampa. Situated on six floors within Asher tower in downtown Tampa at the Water Street Tampa development,

ROOST brand’s first location in Florida and the first high-design, extended-stay hotel concept for Tampa opened in July 2022. Designed by renowned Morris Adjmi Architects, ROOST

Tampa, a concept known for bridging a boutique hotel experience with apartment-style living, boasts 97 studio, one and two bedroom apartments. Intentionally created for comfort-seeking, design-driven travelers in need of a long-term stay, each spacious unit is outfitted with full-sized kitchens and modern appliances. ROOST Tampa design elements embraces the nostalgia of stories embedded in the local Latin American heritage, while referencing subtle characteristics of Tampa’s historic Ybor City. The resulting design palette includes elements of warm walnut, vintage foliage motifs, hemp strapping and woven textiles. National hospitality operator Method Co. will operate all public spaces & guest services within the building, including the 30,000 square foot amenities floor, which includes Water Street’s largest rooftop pool deck with cabanas, outdoor bar, and an entertainment lawn, and plans to introduce new lifestyle programming (such as outdoor fitness classes, wine tastings, cooking classing, etc.). A first for the brand, ROOST Tampa also marks the debut of the concept’s first ‘co-living apartment’, introducing a communal living environment for travelers with a shared common area and living room, and full-sized kitchen. “Opening our fifth and largest ROOST in the newly developed

Water Street Tampa neighborhood is an incredible achievement and we’re thrilled to bring it to life in Water Street Tampa,” said Randall

Cook, CEO and Co-Founder of Method Co.

“The live-work-play district has completely transformed downtown Tampa and is making the city one of the most desirable places to live in the country. It’s a change that we’re excited to be a part of, especially as we explore new dimensions of our brand,” said Randall Cook, CEO and Co-Founder of Method Co.

ROOST Tampa guests will have access to the brand’s custom amenities, including an in-room artisanal coffee program with La Colombe, Mauviel cookware, a high-end cocktail kit, and signature bike share program.

The property will premiere the brand’s first co-living units, which will provide the option for ROOST guests to experience a communal living environment. The four- and eight-bedroom units feature a shared common area with a living room, full-sized kitchen and washer-dryer. Both co-living units offer a spacious communal balcony with a large dining table, while select rooms boast a private balcony and/or private bathroom. Each co-living unit can be rented by individual room or as a cohesive four- or eight-bedroom suite, ideal for larger groups. M

For more information on reservation for long or short term stays, visit www.myroost.com.

Your Home Solution

Whether by land or by sea, the Natalie Scott Team is here to help you navigate Tampa Bay’s coastal living.

As a South Tampa resident before relocating to Indian Rocks Beach, Natalie will provide you with the unique attributes of living the city or coastal lifestyle. As a real estate advisor and vacation rental investor, Natalie’s clients benefit from her expertise as she brings a wealth of knowledge and interior design experience into her real estate business.

Natalie Scott

The Natalie Scott Team

Principal Agent 813.310.8982 natalie.scott@compass.com NatalieScottRealEstate.com

Not intended to solicit currently listed property. © Compass Florida, LLC. Equal Housing Opportunity. All information furnished regarding property for sale or rent or regarding financing is from sources deemed reliable, but Compass makes no warranty or representation as to the accuracy thereof. All property information is presented subject to errors, omissions, price changes, changed property conditions, and withdrawal of the property from the market, without notice. 3607 Royal Palm Drive | Bradenton 5 BD | 4 BA | 3,952 SF $2,725,000 Buyer Under Contract Altura Bayshore #1202 | Tampa 2 BD | 3 BA | 2,176 SF $1,735,000

Total Transformation To A Resort-Style Condo

By Mary Lou Janson Photos by Kate Wernert Studio

Ahigh flying career as an airline pilot enabled Bryan Soli to travel the world and enjoy world class accommodations at leading hotels. The décor defining those high-end retreats influenced the look and lifestyle he longed for in his own home.

However, the high-rise building that hosts his two-bedroom, two-bathroom condominium overlooking Bayshore Boulevard, Harbour Island and Tampa’s iconic Jose Gasparilla pirate ship, felt cramped and dark.

“I was a pilot for Delta Airlines and stayed in some of the best hotels in some of the most interesting cities in the world. My request was simple. Make my place look like a five-star hotel and, at the same time, make it comfortable for my friends and family,” Soli said.

For help hiring interior design professionals, Soli turned to his daughter, an Atlanta-based pilot and flight instructor, also for Delta, who scoured the internet and social media channels to find just the right firm.

“He knew the condo had the potential to feel bigger. And he wanted it to look more modern and upscale,” said Taylor Meierhoefer, who reviewed web sites and Instagram posts of design projects before sharing her recommendations. “He wanted a one-stop shop that would manage the entire project.”

Professional design, timeless décor and understated luxury, were among his preferences she said.

Kristen McKinlay and Melanie Rose of McKinlay Rose Interiors were tapped to handle the total renovation of the 1,349-square-foot space that formerly featured dated architectural elements that the designers eliminated, simplified and updated.

“No detail was left unattended,” said Rose. The most significant change was to open up, lighten and brighten the entire space. Bathrooms were updated to create a clean, fresh finish. Wide plank French wood floors were installed throughout the penthouse for seamless continuity.

The primary bedroom now combines warm, neutral tones with luxurious bedding fabric that blend with a monochromatic wallpaper background. Major renovations to the main bathroom include the addition of a luxurious spa bath and large shower separated by a custom glass partition and accented by a stone floor that provides a subtle foot massage. The mosaic tile inset adds elegance while the polished chrome finishing touches complete the look.

An oversized, open custom kitchen overlooking the dining and living rooms is accented by a beveled mirror backsplash with tortoise shell brown highlights and a modern chrome hood. A large mirror mounted to reflect the spacious “dinner party” sized table flanked by comfortable slipcovered dining chairs creates the illusion of a more expansive space.

The second bedroom that does double duty as an office and guest quarters, capably serves both roles with the help of a white pearlized sofa sleeper covered in a performance fabric. A rich marble inlaid floor in the guest bathroom matches the custom cabinetry to evoke a “classic style in new, modern, subtle tones,” according to the designers.

An intricately patterned hair on hide rug adds an organic element that works well with the black metal industrial-style desk. Artwork installed on the wall depicting airplane designs serves as a nod to the now retired homeowner’s aviation career.

The sophisticated color scheme, custom furnishings that include a living room sectional featuring shades of white leather and objets d’art like the hand blown glass pendants above the kitchen’s quartz countertops further elevate the home’s distinctive design.

“The overall look of the condo is masculine, casual elegance,” said McKinlay. “McKinlay Rose meets Tom Ford.” M

McKinlay Rose Interiors 706 S Moody Avenue Tampa FL 33609 813.981.0613 www.MckinlayRose.com