Via Bice Brings Glam Back to Palm Beach

Via Bice Brings Glam Back to Palm Beach

Magical Mediterranean-Inspired Evening Included Fashion Runway,Live Entertainment and Cocktails

By Maribel Alvarez

On Tuesday, December 7, Worth Avenue’s Via Bice welcomed over 150 guests to celebrate the newly renovated via and its glamourous aesthetic during a Mediterranean-inspired evening under the stars. Guests were greeted with Bice’s signature Apérol Spritz as they walked the black carpet to the center of the piazza, where Master Impresario Bruce Sutka set the stage for a magical evening.

“We welcome you to Worth’s Avenue’s new favorite dining and shopping destination. Think Capri, think Positano,” said Emcee Hollis Pica during the welcoming speech preceding the show.

Palm Beach and Hampton’s most coveted DJ, DJ Adam Lipson, accompanied by dynamic electric violinist DJ Elektra, kicked off the 25-minute engaging and upbeat runway show featuring fourteen look representing seven of the Via’s fashion boutiques. (Maac London, Frances Valentine, J'Da, Joy West, CJ Laing, Coastal Girls and Eye of the Needle).

A delightful highlight of the fashion show was when Amanda Beckwith and her adorable 2-year-old modeled and 2 year-old Navah graced the runway, donning Joy West fashion.

“It was great fun putting this together,” said Alexis Posada Testrake, “The owners of all the stores were accessible and excited to engage. It was a win-win.”

Among guests attending the event were Christine and Gene Pressman, Eleanora Kennedy, Scott Snyder, Shannon Donnelly, Bonnie McElveen-Hunter, Fernando Nievera, Burke and Susan Ross, Steve and Gail McMillan, Matt Rosinsky, Kim Frisbie, Katie Crowell, Franny Criddle, Kim Charlton, Inger Anderson, Alice Russell, Mark Foley, Linda Dweck, Isabelle Goodkind, Katie Waylett and Lacy Pica.

About Via Bice: The New Via Bice was redesigned from top to bottom by Smith Architectural Group. From the rooftop-level pergola, which spans the widths of the buildings and allows the sun to peak through to the courtyard, to the geometric pattern floor tile typically found in Lisbon, the Via is like a trip to Capri! Further, indicative of the Mediterranean influence, the second story offices in the east building feature beautiful, wrought iron appointed balconies overlooking the potted plant-lined Via. Landscape was designed by Mario Nievera of Nievera Williams.

The via’s namesake, Bice Ristorante anchors the via to the North. The roster of fashion houses found on the via include Eye of the Needle, MAAC London, Coastal Girls, J’da Boutique, Joy West, DJ Laing and Serenella. The Via is also home to Taglialatella Galleries, a name synonymous with Modern and Contemporary art around the world since 1978. Boston Interior Designer Mally Skok joined Via Bice this season.