Gilroy Business Focus

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JULY 13, 2018

California Revives 100-Percent Carbon-Free Energy Bill Larry Mickartz / GMH Today Magazine

By Jonathan J. Cooper, Associated Press

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alifornia lawmakers on Tuesday revived a long-stalled proposal to set a goal of generating 100 percent of the state’s energy from carbon-free sources.

With other controversial and high-stakes energy legislation GILROY RODEO RIBBON CUTTING also moving forward, California With the Gilroy Rodeo scheduled for Saturday, August 11, rodeo lawmakers face an array of committee members, Councilmembers Fred Tovar and Marie Blankley decisions with vast implications Gilroy - www.gilroylife.com along withLife Chamber members, rodeo fans, friends and family members February 7, 2018 – Page 7 for the Western energy grid, the gathered for a ceremonial ribbon cutting on Saturday, June 30 to future of renewable power and celebrate the upcoming event. consumers’ electric bills.

US AMBER BUSINESS FOCUS

Chamber of Commerce This Month - Woman of the Year ?in Gilroy Gilroy Welcome Center / eater Make Your Wedding Dreams Visit Gilroy Come True!

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A state legislative committee sent the 100 percent clean energy bill to the full Assembly, setting up a vote later this year. The bill’s revival is a tentative victory for its author, Democratic Sen. Kevin de Leon, who is waging an uphill battle to unseat Democratic U.S. Sen. Dianne Feinstein in the November election.

Gilroy a great place to say,for “I all Do” Increasing website traffic directly uly isisan exciting month and of at the Ever After Dream Wedding us living here in Gilroy. The equates to increased visitation to Expo, you’ll find plenty of inspiration anticipation of the upcoming Gilroy Gilroy and increased overnight stays. to make your celebration truly special. Garlic Festival is top of mind and Some of the strategies we will utilize Ifwe you someone you know getting to achieve this goal include: areoralready geared up foris this married soon, be sure to here save the incredible annual event at date De Leon fought aggressively to for “Ever After” Gilroy Dream Wed- • Broadening our paid search thethe Gilroy Welcome Center (GWC). push the bill forward in the final approach, assisting with ding Expo Aprilcan 22guess, at Gilroy Gardens. July is as you our busiest days of last year’s legislative migrating all campaigns to This veryasspecial event will feature a month, we welcome thousands session but was unsuccessful. digital, measurable buys; wide rangefrom of exhibitors plus the music, of visitors throughout craft demonstrations, tastings, contest Photo courtesy Chamber of Commerce The bill would bump up California’s world. One fact you may not know Continue develop engaging Lupe Lopez, the 2018 Woman of the Year, •poses with to family and friends after giveaways, and a fashion show. energy mandate, known as the is that July is also the beginning of social media content (both paid the Brides Spice of Life Awards Dinner. beyear admitted free, and renewable portfolio standard, from the new will fiscal for GWC and and organic) to drive traffic to guests will pay a discounted rate to 50 percent to 60 percent by 2030. we are diligently working on our the Visit Gilroy website (includes access the Wedding Expo and Gilroy That energy would have to come marketing plan for the upcoming blogs, Facebook, Twitter, e-blasts Gardens. For more information visit from specific renewable resources year. The GWC Board of Directors Bywww.gilroyweddingexpo.com. Ezra David Romero and newsletters); “On average, a prescribed burn costs including wind, solar, geothermal approved the operations and he Little Hoover Commission, $200 an acre,” Nava said. “A wildfire Looking Ahead and small dams. marketing budgets in late June • Manage online display advertising atuned watchdog groupinformation tasked with with all of the costs associated with it Stay for more and now we are meeting with our all click-thru questioning theupcoming efficiencyevents: of state is campaign; about $800measure an acre. So, pay me now about these local marketing team, Articulate rates (CTR) and modify as needed; programs, recommends in its new or pay me later.” • Gilroy Gardens Opening Day Solutions, match dollarsRethinkwith study, Fire18) ontothe Mountain: The study further lays out nine (March • Use Google Analytics to measure and desiredinoutcomes. ingstrategies Forest Management the Sierra recommendations for decreasing the • Poppy Jasper International Film ongoing site performance and Nevada, immediate action when it probability of large-scale fires. The recWe take(April pride5-8) in having Festival develop monthly action plans. comes to reducing the risk damage ommendations include controlled burns implemented several new • Downtown Gilroy Artof&projects Wine from fires. and disposing Theexpanded list abovefunding is only afor sample of this past fiscal Stroll (April 7) year, including the Pedro Nava, the chair of the bipartithe 129 million dead pine trees in the the numerous strategies GWC new Visit Gilroy website, introducing Jane Howard is the executive director of san commission, recommends starting Sierra Nevada. a new “Follow the Center. Fun” marketing the Gilroy Welcome Contact her at implements throughout the year with prescribed burns to thin out areas commission recognizes and this will toThe increase brand awareness (408) 842- 6436 or at info@gilroywelcomcampaign and spearheading Gilroy ofecenter.org. overgrown forest. take a collaborative effort and require website visibility throughout the Restaurant Month in January and Nava says this practice should start significant investment. The study was world-wide web. It is an on-going the first Gilroy Dream Wedding on a large-scale immediately and that sent to the governor. challenge, however, this GWC team Expo in late April at Gilroy Gardens. at least a million acres of forest need David thebringing environment isEzra ready and Romero focusedison We are now looking at the action treatment. reporter for Capitol Public Radio. indicators themarketing GEDC uses forfor internal visitors to our incredible destination items of our plan tracking and in our business attraction which ultimately benefits this entire this upcoming year with an overall and efforts. community by contributing to the goalretention of increasing unique website According to the California Emlocal economy. Welcome to Gilroy! visitor traffic by 5% over 2017/18. Moya Art – Ignacio Moya Fortino Real Estate Team, Teri ployment Development Department, Fortino 7516 Eigleberry St. SPONSORED CONTENT the unemployment rate in Gilroy is Gilroy (669) 327-5495 175 E. Main Ave. Ste. 130 currently 3.4 percent (Dec. 2017). Art Galleries Morgan Hill (408) 710-3900 This is the lowest rate Gilroy has seen Real Estate, Commercial or Peninsula Business Interiors — in the past 10 years. At the height of Katy Torres Residential the recession in 2010, our unemploy325 S. Main St. Icicles ment rate exceeded 16 percent. 7210 Camino Arroyo Ste. #105 Salinas (831) 757-4107 The vacancy rate for industrial propGilroy (408) 550-4413 Office Supplies, Equipment & erties has also reached an all-time low Furniture Ice Cream Shoppe at 1.5 percent. In fact, as the economy Intero Real Estate, Alma Sandoval Poppy Jasper International Film continues to drive business expansions 790 1st Street Festival and relocations we have very little exMattie Scariot Gilroy (408) 734-6753 isting space to attract new business. We Real Estate, Commercial or P.O. Box 1028 continue to represent sites for industriResidential Morgan Hill (408) 242-3969 al development, however, that supply Lapels Dry Cleaning Entertainment is also diminishing. And our median Stefania Wine – Stefania Romero 775 1st St. household income has continued to Gilroy (408) 847-2121 1800 Day Road climb and now exceeds $84,000. Cleaners/Laundries Gilroy (408) 242-8598, Winery Tammy Brownlow is the–president of the The Stomping Ground – Jason Messner Reeves, LLP Matt Wendt GEDC. For more information or assistance 160 W. Santa Clara St., Ste. 1000 Goelz for business, contact 408) 847-7611 Sanyour Jose (408) 792-5908 6500 Brem Lane or email president@gilroyedc.org. Attorneys/Legal Services Gilroy (408) 846-8463, Winery

Time to Fight Fires with Fire

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my Remains Strong

Chamber Member Renewals

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It would then set a goal of getting all remaining energy from resources that don’t produce climate changing gases by 2045, leaving details of the plan to be hashed out later. “This will put us on the pathway to clean renewable energy and economic growth for the future of California,” de Leon said. Critics include business interests and utilities, which warn that industrial power users, like factories and food processors, and consumers will be left paying higher prices. They worry that the bill would prematurely make fossil fuel plants obsolete, rendering them stranded assets that don’t generate revenue but still must be paid off by ratepayers. “Not now,” said Assemblyman Jim Patterson, a Republican from Fresno. “This is a leap of faith and a gamble.” The action came as the Senate also considers legislation to turn California’s energy grid manager, the Independent System Operator, into a regional entity open to utilities across the West, and as Gov. Jerry Brown and legislative leaders consider making it easier for utilities to reduce liability for wildfire damage. The issues could get linked in negotiations.

David J. Laporte / Flickr

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