EYE-CATCHING CARS IN THE WORLD

A new British Auto Trader study rates the Porsche 911 top overall eye-catching design, with the BMW 3 Series the best everyday car, and Porsche’s Taycan model coming out as the most ‘eye-catching’ EV.

The Porsche 911 captured the most attention, with an ‘eyecatching score’ of 91 percent, followed by the Lexus LC500 and Ferrari F40.

The study from the UK’s largest automotive marketplace Auto Trader used unique eye-tracking technology to discover which cars are the most attractive to the human eye.

Research participants were asked to look at a series of 40 images of the world’s best-selling car models while their eye movements were tracked, in order to discover which motors captured their attention the quickest, and which held the gaze longest. The two tracking metrics were combined to give each car model its own unique ‘eye-catching’ score.

Luxury cars dominate the top rankings, with 60 percent of the top 10 vehicles being supercars, while electric cars featured just three times in the top 20 most eye-catching car rankings.

In the EV category, the Porsche Taycan was deemed most eye-catching design. Other top 10 EV designs included the Tesla Model 3, MG4 EV, Kia EV6, the MINI Electric and the Audi e-tron.

When it came to which auto captured attention the quickest, the everyday bestseller Toyota Yaris topped the study, showing it took just 1.89 seconds for participants to fixate on the Yaris image on the screen.

FOR MORE INFORMATION VISIT WWW.AUTOTRADER.CO.UK/CARS/SELL-MYCAR/MOST-EYE-CATCHING-CAR-DESIGNS

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