Introduction

2021 Introduction

2020 was a historic, unprecedented and challenging year for all industries around the world. It was a time for innovation, disruption and digitalization, combined with a strong sense of humanism. The automotive industry, just as other economic sectors, was proactive and creative in adapting to the new reality, reflecting the sector’s strong sense of innovation. After the peak of the pandemic and government emergency lockdowns in April and May, production, sales, exports and imports began to fuel the automotive value chain once again, spurring positive projections for 2021 and the years to come.

OEMs and suppliers of all sizes worked to secure production lines and prevent any possible COVID-19 outbreak. Once US demand for both new vehicles and auto parts began to normalize during the second half of 2020, the industry accelerated production to avoid further disruptions in the supply chain. As 2021 began, production was then affected by a global shortage of semiconductors, along with an extreme cold wave hitting Texas that affected natural gas supply. The supply chain is confident about this being a short-term hurdle and companies are getting ready to ramp up safer, more sustainable and digitalized operations in 2021.

Further down the value chain, homebound salespeople spent much of 2020 working out solutions to grow online sales channels. Online marketplaces became a powerful ally to set the right strategies for online marketing, digital sales and customer satisfaction. In the meantime, dealerships introduced offers that were previously unheard of, while captivating consumers through online advertising. Financing and aftersales services remained at the cornerstone of dealerships and brands’ added value, although companies are ready to take these to the next level.

Mexico’s leadership in vehicle and auto parts production and exports will continue to pave the way for the country’s success in the global automotive industry. Mexico Automotive Review, as the ultimate forum for industry leaders to share their insider’s perspective on global and regional trends, also embraced change. As part of Mexico Business Group, we are now fostering B2B cooperation through our digital platform Mexico Business News, where all our content from previous editions is available. As part of that evolution, we are proud to present the new version of Mexico Automotive Review, now in its first digital edition for 2021.