Mexico Business Review 2018

Page 96

INSIGHT

NEW APPROACHES DRIVE CHANGE SALVADOR BLASCO Vice President of Business Development and Director General for Qualcomm Mexico

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Whether innovating a process or a product, the

Mexican telecoms businesses know they must diversify into

implementation of new ideas and approaches is a consistent

fresh areas or risk becoming obsolete. IoT offers them an

driver of significant change. Until now, Mexico has lagged

opportunity if they can change the lenses through which

in the race to innovate but technology accessibility and

they are experiencing the world, Blasco says. “Mexican

affordability are helping the country to catch up and

carriers have already realized that if they continue offering

could move it closer to its goal of becoming a hub for

just voice and data services, they will face a future similar to

innovation, says Salvador Blasco, Vice President of Business

that experienced by fixed-line telephone companies.” For

Development and Director General for Qualcomm Mexico.

Blasco, Mexican carriers have an invaluable opportunity to become the fabric that provides the connectivity required

“Innovation is not only the invention of new products. You

for the digitalization of a number of industries.

can improve an object or a process and that is innovation as well. Not having access to technology is no longer a valid

Government also has a role to play by crafting and

argument for lack of innovation,” Blasco says.

implementing appropriate public policies, for innovation and for the adaptation of new technologies. “The technology has

Blasco is convinced that Mexico is breaking through the

already been developed and it is both accessible and cost-

cultural barrier of inaction that has stunted creativity. It just

effective. It is a matter of political will rather than an economic

needs to take the next step. “We need to create momentum

issue.” Blasco cites two requirements. “For carriers to invest

to allow the emergence of people who are not afraid of

in technology such as 4G, the government must work on two

creating new products to solve existing problems,” he says.

things: free up radio spectrum for the signal to travel and implement a tax scheme that excludes connectivity.”

Knowledge transfer will play a key role in moving the country to this next level, Blasco says. Today’s innovators do not

Qualcomm itself thrives on innovation. The company is

have to start from scratch; there is a wealth of experience in

investing in designing of the future through the 5G network.

Mexico that the younger generation can tap, no matter their

Before this happens, Blasco says that 4G still has a long way

background. “Young people can stand on the shoulders of

to go but its full development requires the participation

those who came before them and create something.” Blasco

of both carriers and public policymakers. “Knowledge and

believes that opening the technology door to people with

intellectual property are what generate value in the fourth

different profiles will have a lasting and transformational

industrial revolution,” says Blasco. “We need to incentivize

impact because “diversity provides you with different

this and not hold it back.”

perspectives and approaches to solve a problem.” A new generation of thinkers will ultimately underpin any In the telecoms sector, Mexican carriers can look to foreign

efforts in innovation and online learning will help develop

companies to garner insights on best practices that can

these new innovators. Qualcomm is helping to ensure they

be implemented at home. IoT is one area where Mexican

have access to materials in their language, overcoming

companies can get ahead of a nascent technology by

one key online hurdle for Spanish speakers: much of

emulating their international counterparts. “Carriers in

the content is in English. “There are not enough online

other parts of the world are doing their part to develop IoT

courses in Spanish for people to self-motivate and begin

products. These companies are investing in their own R&D

building something.” Qualcomm is making the content of

departments or are working alongside entrepreneurs to

its Qualcomm Developer Network available in Spanish and

develop new products. They might not have the know-how

Portuguese, allowing potential innovators to find tools and

but they are working on developing it or helping someone

resources to integrate their technologies into apps and

else to do it.”

devices related to IoT, among others.


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Articles inside

Thinking Ahead of The Curve

1min
page 360

NEW OPPORTUNITIES IN A CHANGING MEXICO

1min
page 352

Boosting Mexico’s Tourism Potential

1min
page 144

Spirits Market an Attractive Opportunity

1min
page 126

FROM MEXICO, WITH BEEF

1min
page 118

From Device Suppliers to End-to-end Solutions

1min
page 102

NEW APPROACHES DRIVE CHANGE

1min
page 96

ENABLING BUSINESSES THROUGH DIGITAL TRANSFORMATION

1min
page 92

15 Years Growing in Mexico’s Rising Telecom Industry

1min
page 88

Capitalizing ON the Mexican Stock Market

1min
page 79

SPURRING GROWTH AT MEXICAN COMPANIES

1min
page 80

Rapid Innovation, Technologies Help Expand Reach

1min
page 77

Embracing the Digital Challenge

1min
pages 68-69

Bridging the Gap Between North and South

1min
pages 30-31

Innovation and Sustainability for Mexico’s Fishing Future

1min
page 29

50-50 BET Provides Competitive Advantage

1min
page 25

Developing Digital Opportunities in Mexico

1min
page 22

Furthering Financial Inclusion and Credit Expansion

1min
page 21

Ensuring Mexico’s International Competitiveness

1min
page 17

Building a Prosperous Mexico

1min
page 15
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