economy, including in Mexico, is beginning to turn around. Companies are gaining confidence to invest in their business again. The pandemic also increased demand for omnichannel solutions at an unexpected rate. Omnichannel relates to different ways in which you can receive an order, such as through a call center or an app. You then need to decide how this order will be filled, for which there are different options, from warehouses to stores or suppliers. Finally, the question is how to deliver the order, whether through a courier or other means. It was clear that during the pandemic, many companies faced this challenge since the only way to get products out was via online shopping. We worked with customers to implement these e-commerce solutions, especially by increasing warehouse capacity. Some customers told us they sold up to 10 percent more through e-commerce in 2020. For clients that were not involved in e-commerce, it was a challenging situation. The companies that had solutions already in place responded better to the pandemic. We also saw a trend in implementing routing solutions as companies contemplated delivery issues for an increase in orders. Omnitracs, a solution from our partner, helps our customers to decide how to send their orders by using specific routes and transportation types. Furthermore, companies needed greater proof of delivery. We offer solutions that allow the carrier to update its status. We expect these trends to continue in the months to come. Q: What are your near-term plans and expectations? A: This year has made everyone understand the importance of logistics, which are more crucial than ever. For many customers, their supply chain became the only option to reach their customers. All different aspects of the supply chain, including planning, warehousing, transportation, proof of delivery and e-commerce became highly important. I believe we will see this trend develop. Companies will continue to invest in their supply chains, which is good for our industry. We also think that the digitalization of this supply chain will evolve quickly. Many players were not able to invest in 2020 but as soon as the economy recovers, they will move to digitalize their supply chain and invest more than ever. As a result, we expect to grow between 15 and 25 percent once the economic recession ends. Order management systems will grow in popularity, as they help retailers to manage omnichannel challenges via their inventories and shipments. Customers today want to know how much product is left and when they will receive it once they purchase it. We think this will be an important trend.
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