IMPACT REPORT
Matchmaking Sponsor
Gold Sponsors
Silver Sponsors
Mexico has made international commitments in response to the anticipated impacts of climate change, including droughts, floods, and other natural disasters projected for the next decade. These events are likely to disrupt supply chains and press the need to adapt and implement mitigation strategies in the near and mid-term.
For companies, it is increasingly important to implement ESG strategies, from carbon emissions to diversity policies, as consumers are demanding more action and transparency, according to Creel, García-Cuellar, Aiza y Enríquez. Retailers, financial institutions, mining, and energy companies are all looking for ways to reduce their environmental impact and engage with shareholders who are interested in a more eco-conscious business approach.
At the first edition of the Mexico Sustainability Summit 2024 in Mexico City, attendees shared experiences, perspectives, and challenges with the implementation and adoption of ESG policies in every sector. While there is still work to be done in terms of government regulations, companies are taking the lead with Net Zero strategies aligned with the United Nations’ Sustainability Goals for 2030. Participants presented important projects like the restoration of the Texcoco Lake and communication strategies for ESG campaigns.
108 companies
268 conference participants
Breakdown by job title
30% CEO/DG
24% Manager/Lawyer/ Engineer
14% Leader/Head/ Coordinator
13% Associate/Executive/ DR./Analyst/Consultant
10% VP/President/ Board Member/Partner
9% CSO/CFO/CBO/ Specialist
Matchmaking
Mexico’s leading B2B conference organizer uses a customized app to deliver an unparalleled experience
The MBE App delivered AI-powered intent-based matchmaking to Mexico Sustainability Summit attendees
MBE App Impact
159 participants
730 matchmaking communications
143 1:1 meetings conducted
53 speakers
1st edition
6 sponsors
10,008 visitors to the conference website
Conference social media impact Pre-conference social media impact
5,324 direct impressions during MSS 139,989 direct pre-conference LinkedIn impressions
12.43% click through rate during MSS 4.88% pre-conference click through rate
5.95% conference engagement rate 4.84% pre-conference engagement rate
Matchmaking intentions
Total
1,481 1,005 Trading
476 Networking
• 4+A
• Addvox
• Afore X XI BAN o RTE
• Amazon
• American Society
• AMESPAC
• Antón Consulting & Asoc.
• Aosenuma
• Arca Continental
• ARZYZ
• Asociación Mexicana De Energía
• A straZeneca
• Avanza Sólido
• C&A
• Cámara Española De Comercio En México
• Cámara verde
• Camexa | AHK Mexikk
• Camimex
• Casa Ecológica México
• Cemefi
• Chihuahua Green
• Cisco
• Cluster Aeroespacial de Baja California
• Cngas
• Cognitus IT Solutions
• Comce Estado De México
• Co MCE Sur
• Con Compliance
• ConaLog
• Congreso de la Unión
• Conscious Enterprise Center - Tec de Monterrey
• Conservation International
• Consorcio Económico Agroindustrial
• Constellation Brands
• Consultoría Sustentable G2H
• Coparmex
• Coppel
• Covestro
• Cummins
• Cushman And Wakefield
• Daimler Truck Mexico
• DEACERo
• Delegación General de Québec en México
• DHL Global Forwarding Mexico
• DuPont
• EcoCapacitas
• Embassy of the Netherlands in Mexico
• Emerson
• Energía Real
• ESDAI Universidad Panamericana
• Finsolar
• Framecrete
• Fresnillo Plc
• GANAR-GANAR
• GARCA Energy
• Gobierno De Chihuahua
• Green Chamber México
• G rupo Bimbo
• G rupo CEVER
• GRUP o HERDEZ, S.A. B. DE C.V.
• G rupo HYCSA
• Grupo Murlota
• Grupo Televisa
• HEB Mexico
• Heineken
• Hooman
• Iberdrola
• Ifema (Institución Ferial De Madrid)
• Ilextech
• Independiente
• Infinitus
• Israel Embassy
• Jústo
• JLL
• J ose Cuervo
• JWA Sustainable Solutions
• KENSA Logistics
• KIAM Consultancy
• Kigüi
• Kolibri
• K PMG México
• Lazimy Regenerative Impac t Partners
• Loyalty Logistics
• LRQA INC
• México Fusión Cultural A C
• México2
• Mar D'Sal
• Metron Energy
• Mexican Chamber of Commerce in Hong Kong
• M o BILITY ADo
• Mujeres En Energía Renovable En México
• Net Positive Labs
• N oSoTRXS
• Nosotrxs
• NotCo
• NTT Data
• o rbia
• PALo IT
• Parque Ecológico Lago De Texcoco
• PK Comunicaciones
• Pontones & Ledesma
• Rancho San Epigmenio
• Reckitt
• Resilient Cities Network
• Rocal
• Saavi
• Sigea
• Solfium
TUESDAY, OCTOBER 8
09:00 ESG AS A TRANSFORMING TOOL
Speaker: Evodio Sánchez, CEMEFI
09:30 REVOLUTIONIZING MEXICO’S BUSINESS LANDSCAPE : WHY ALL BUSINESSES SHOULD EMBRACE SUSTAINABILITY
Moderator: Mauricio Cárdenas, Green Chamber Mexico
Panelists: Carlos Villanueva, CANACINTRA National
Ramón Mariscal, DuPont
Andrés Monroy, BASF
Roberto Calvet, RoCAL
10:15 CLOSING THE LOOP: BUILDING A CIRCULAR ECONOMY IN MEXICO
Moderator: Maria Ángela Ramirez-Zablah, ARZYZ
Panelists: Manuel González, PASA
Wilfred Mohr, Embassy of The Netherlands
Inti Pérez, Heineken Mexico
Francisco Velasco, Waste Cero
Arturo Molina, Covestro Mexico
12:00 SUSTAINABILITY: THE GREATEST CHALLENGE AND BUSINESS OPPORTUNITY IN HUMAN HISTORY
Speaker: Gustavo Vinacua, Net Positive Labs
12:15 CASE STUDY: PUBLIC-PRIVATE VISION FOR A SUSTAINABLE CHIHUAHUA
Moderator: Hugo Castro, CoPARMEX National
Panelists: Víctor Gómez-Céspedes, Chihuahua Green City
Gabriel Valdéz, Government of Chihuahua
12:45 MONEY MATTERS: FINANCING THE FUTURE OF SUSTAINABILITY IN MEXICO
Moderator: Enrique Lendo, Energy and Water Development Corp.
Panelists: Sergio Torres Lebrija, BBVA Mexico
Aidee Olmos, HSBC
Carlos Vargas, Grupo HYCSA
David Razú, Afore XXI Banorte
15:00 SUSTAINABLE SOURCING: IMPERATIVE FOR FUTURE PROOF SUPPLY CHAINS
Moderator: Marcela Romero, LRQA
Panelists: Ana Laura Ludlow, ENGIE Mexico
Jimena Hernández, Grupo Bimbo
Magdalena García, Grupo DEACERo
Andrea Rodríguez, Liverpool
15:45 BEYOND THE HEADLINES: THE REALITY OF SUSTAINABLE MINING IN MEXICO
Moderator: Krystel Lima, CAMIMEX
Panelists: Faysal Rodríguez, Torex Gold Resources Inc.
Cristina Rodríguez, Women in Mining oaxaca
Marisol Barragán, New Gold Inc, Minera San Xavier
16:30 BEYOND THE BUZZWORD: EFFECTIVE ESG COMMUNICATION STRATEGIES
Speaker: Klaus German Phinder, Ganar Ganar
WEDNESDAY, OCTOBER 9
09:00 SUSTAINABILITY: COMPLIANCE, CONVICTION, OR COMMITMENT
Speaker: Francisco Fernández, Conscious Enterprise Center - Tecnológico de Monterrey
09:20 BUILDING SUSTAINABLE URBAN FUTURES IN MEXICO
Moderator: Víctor Rico, oRU
Panelists: Ruth Corona, JLL
Javier Garduño, Resilient Cities Network
Leticia Gutiérrez, Conservation International Mexico
10:00 SUSTAINABLE URBAN TRANSFORMATION AT LAGO DE TEXCOCO
Speaker: Iñaki Echeverría, Parque Ecológico Lago de Texcoco
10:20 THE CHARGE TOWARDS A CLEAN AND EFFICIENT ENERGY FUTURE
Moderator: Daniel García, FAMERAC and Módulo Solar
Panelists: Sergio Villalón, Signify Abraham Zamora, AME
Héctor Treviño, AMDEE
Alfredo Bejos, AMGN
12:00 SUSTAINABLE AGRIBUSINESS & FOOD PRODUCTION
Moderator: Udi Lazimy, Lazimy Regenerative Impact Partners
Panelists: Charlotte Oudin, Barilla Mexico
Sofía Díaz, Danone
Natalia Lujan, NotCo Mexico
Patricia Toledo, Syngenta
12:45 RETAIL, ECOMMERCE AND THE FUTURE OF CONSUMPTION
Moderator: Said Gil, Dentsu Creative
Panelists: Ana Laura Treviño, HEB
Christian Morfin, Grupo Coppel
Ana Paula Franco, Jüsto
13:30 THE ULTIMATE FRONTIER: DECARBONIZATION OF THE VALUE CHAIN
Speaker: Andrés Friedman, Solfium
13:45 OAXACA: SOLIDARITY AND RESILIENCE IN THE FACE OF THE STORMS OF THE ISTHMUS
Speaker: Berenice Pinacho, Ministry of Economic Development of the State of oaxaca
The integration of Environmental, Social, and Governance (ESG) principles has evolved from a niche consideration into a significant driving force across industries. once viewed as an optional enhancement to corporate strategies, ESG is now at the forefront of business practices and is crucial for determining a company’s longterm success.
In recent years, the financial sector has increasingly favored companies with strong ESG credentials. Investors and financial institutions are aligning their portfolios with sustainable, ethical, and socially responsible businesses, recognizing that companies that adopt ESG principles are better positioned to manage risks and seize new opportunities.
Evodio Sánchez, Director of Social Responsibility, CEMEFI, emphasized the importance of transparency, stating that every human action impacts the environment. “Companies like CEMEX have begun to acknowledge the environmental impact of the cement industry. While challenges exist, they are now openly discussing their plans to address these issues” he noted.
Consequently, companies with strong ESG strategies are gaining improved access to capital. Financial instruments such as sustainability-linked loans and green bonds, which are tied to ESG performance metrics, have become more popular, motivating businesses to enhance their performance in these areas.
“Rather than attempting to address all 17 SDGs, businesses should focus on those that align with their core operations. If a practice lacks relevance, it will likely be the first to be eliminated during economic downturns”
Evodio Sánchez Director of Social Responsibility | CEMEFI
Mújica pointed out that the UN Sustainable Development Goals (SDGs) are comprehensive and demanding, which can make compliance challenging for companies. “Rather than attempting to address all 17 SDGs, businesses should focus on those that align with their core operations. If a practice lacks relevance, it will likely be the first to be eliminated during economic downturns,” he advised, suggesting that consultants should communicate in terms that resonate with company executives and provide clear pathways for business transformation.
Consumers and employees are increasingly influential in driving the shift toward sustainable practices. Stakeholders are holding companies accountable for their environmental and social responsibilities, demanding greater transparency and ethical conduct. Consequently, ESG has become integral to a company’s reputation, fostering trust and brand loyalty. Sánchez stated that technology can play a pivotal role in promoting social change. It enables broader outreach for companies and individuals, and when effectively utilized, it can facilitate the adoption of more sustainable habits and consumption patterns.
By incorporating ESG principles into their business strategies, companies can achieve long-term sustainability, mitigate risks, and generate value not just for shareholders but for all stakeholders. ESG-driven companies are better equipped to innovate, adapt to regulatory changes, and respond to society’s evolving expectations.
Sánchez highlighted three specific roles for technology within the ESG framework. In the environmental sector, positive developments include the shift to cleaner energy sources in the automotive industry and initiatives aimed at improving water recovery, recirculation, and efficiency in water-scarce regions. However, he noted that there is still considerable work to be done, especially in embedding these technologies into business models.
Regarding governance, particularly in terms of security, blockchain technology enhances investment trust and transparency by allowing for the tracking of essential indicators. “While humanity has the
immense capacity to destroy, I also believe we have the potential to create even better than what nature offers,” he emphasized, encouraging companies to focus on leveraging technology.
REVOLUTIONIZING MEXICO’S BUSINESS LANDSCAPE WITH SUSTAINABILITY
Mexican and global businesses are integrating ESG strategies in their operations, driven by consumer demand and the opportunity for broader financing and improved earnings, according to experts at the Mexico Sustainability Summit 2024.
“Embracing sustainability is no longer just a trend; it is becoming a necessity for businesses aiming to thrive in a competitive marketplace,” says Andrés Monroy, President of Mexico, Central America & Caribbean, BASF. “Companies that prioritize ESG considerations are better positioned to navigate challenges, seize new opportunities, and contribute to a more sustainable future.”
In March 2023, Mexico published its first Sustainable Taxonomy to promote investments, projects, and economic activities that align with the country’s social and environmental goals. By providing a reliable, legitimate, unified, and sciencebased classification system, the Sustainable Taxonomy marks a significant step toward creating a more sustainable business landscape in Mexico.
“It is aimed at financial institutions, but by utilizing funds that represent incentives, implementation may be more cost-effective,” says Mauricio Cárdenas, President, Green Chamber Mexico.
The Sustainable Taxonomy focuses on three main areas of risk and opportunity: climate change, gender equality, and sustainable cities. It encourages businesses to invest in environmentally friendly projects, promotes gender equality in business practices and leadership roles, and fosters the integration of environmental considerations into urban planning and infrastructure projects.
“Businesses need to be aware and prepare for the upcoming regulatory framework; we are working with global institutions to understand what our customers will need to do,” says Ramón Mariscal, President Mexico & LATAM, Dupont.
o ne of the key challenges in ESG is developing and implementing tools to assess and manage these risks effectively. Businesses must consider the impact
of ESG risks on various stakeholders, including investors, customers, communities, employees, and the companies themselves.
Experts emphasize the importance of understanding the responsibilities of all parties and the direct and indirect consequences of ESG risks. Leadership roles, such as board members, directors, and managers, are becoming increasingly important in ESG risk management, highlighting the need for strong leadership in promoting sustainable practices and the inclusion of minorities.
While Mexico currently lacks specific legislation requiring companies to address
ESG matters, where “it is very green,” according to Roberto Calvet, Director General, R o CAL, practical considerations such as reputational risk, market demands, and transactional factors have made it essential for businesses to disclose their ESG strategies.
Companies that proactively manage their ESG risks not only enhance their reputation but also position themselves more favorably in the market. “The swift response of SMEs allows for rapid growth in an ecosystem that was once challenging due to outdated rules,” said Carlos Villanueva, National Vice President, CANACINTRA National.
CLOSING THE LOOP: BUILDING A CIRCULAR ECONOMY IN MEXICO
Mexico is grappling with a significant waste management issue, generating 53.1 million tons of waste each year. The country’s current linear economic model—centered on production, consumption, and disposal— has resulted in inefficient resource utilization and environmental harm, according to the Circular Innovation Lab. Transitioning to a circular economy model could mitigate these challenges and encourage responsible consumption alongside sustainable growth.
However, experts indicate that considerable progress is still needed. Maria Ángela Ramirez-Zablah, Director of Marketing and Sustainability, ARZYZ, underscores the intrinsic link between circular economy processes and economic activities. Nonetheless, she concedes that achieving a fully closed-loop system remains a distant aspiration.
Arturo Molina, Managing Director, Covestro Mexico, outlines three essential pillars for establishing an effective circular economy. First, robust and scientifically informed regulations are crucial. Second, collaboration among the public sector, private sector, academia, and the general public is imperative. Lastly, consumer education plays a vital role.
Francisco Velasco, CEo, Waste Cero, asserts that the best waste is the waste that is never produced. If waste must be generated, it should be of high quality to enable effective reuse. “The generation of waste reflects inefficiencies in production processes,” he states.
Wilfred Mohr, Ambassador of The Netherlands to Mexico, argues that, based on European experiences, redesigning products from the outset is also essential. “Design is crucial from conception. In Europe, we have initiatives to repair products instead of discarding them, and we also aim to eliminate the production of single-use products. Support from all stakeholders, including government incentives, is vital for the successful implementation of these initiatives”, says Mohr.
Experts, including Velasco, agree that a lack of education on these issues is a significant
barrier, alongside the necessity for regulatory incentives and support. Manuel González, CE o , Promotora Ambiental (PASA), highlights cultural attitudes as an important obstacle, compounded by insufficient regulatory enforcement. “In northern Mexico, we observe a phenomenon we call the McAllen Effect: once our citizens cross the border, they comply with local laws; they buckle their seatbelts and refrain from littering because, in the United States, there are real consequences for these actions. That is what we need here,” González explains.
Since 2003, Mexico has implemented general regulations focused on waste management, yet the transition to a comprehensive circular economy model is still in its nascent stages. The General Law for Ecological Balance and Environmental Protection (LGEEPA) and the General Law for the Prevention and Integral Management of Waste (LGPGIR) have established foundational guidelines for sustainable waste management, but significant gaps persist, especially in public policy.
overcoming educational and cultural barriers will require innovative strategies to utilize existing information, study it, integrate it, and create holistic solutions, according to Inti Pérez, Director of Corporate Social Responsibility and Sustainability, Heineken Mexico. “We need to foster a virtuous circle where all stakeholders assume responsibility for their roles in building a circular chain,” she adds.
In February 2023, Mexico City’s Congress unanimously passed a new Circular Economy Law, laying the groundwork for a transition to a circular economic model aimed at reducing waste, promoting sustainability, and regenerating natural systems. Mexico City produces nearly 13,000 tons of municipal solid waste daily. “Governments play a crucial role in fostering a circular economy; it is unacceptable for recycled plastic to be more expensive than new plastic. Incentives must be established to facilitate these processes,” states Mohr.
The Circular Economy Law in Mexico City is grounded in three fundamental principles: eliminating waste and pollution, keeping products and materials in use, and regenerating natural systems. According to Basham, this model “benefits the environment but also creates opportunities for economic growth, the generation of green jobs, and the promotion of responsible consumption,”. It provides a roadmap for both individuals and companies to validate and promote their products and services as part of a regenerative economy. The program will be updated every six years, incorporating input from key ministries, including the Ministry of the Environment (SEDEMA) and the Ministry of Economic Development (SEDECo).
Transitioning from a linear to a circular economic model will pose challenges. Businesses will need to fundamentally rethink their operations, engage with stakeholders, and manage resources differently. This shift must also include a commitment to avoid greenwashing and ensure that all elements of the supply chain are included, concludes Ramírez-Zablah. “Currently, Mexican enterprises are in a diagnostic phase, exploring possibilities for creating innovative solutions to implement a circular economy,” she states.
SUSTAINABILITY: THE GREATEST BUSINESS CHALLENGE AND O PPORTUNITY
Sustainability represents both the defining challenge of the 21st century and the greatest business opportunity in human history to reshape the global economy, says Gustavo Vinacua, CEo and Co-Founder, Net Positive Labs. To harness this potential, companies must move beyond superficial efforts and fully integrate sustainable practices across all aspects of their operations.
Vinacua highlights that the impacts of climate change are no longer a distant concern. With wildfires, tsunamis, storms, and water shortages dominating headlines, the crisis encompasses more than just environmental and human costs; it poses a direct threat to the economic stability of businesses worldwide.
He explains that the current linear economic model—characterized by resource extraction, production, and waste disposal—has historically driven economic growth and alleviated poverty for millions. However, this model cultivates a deceptive sense of long-term prosperity. “The throwaway culture it fosters, where products are discarded rather than repaired or reused, accelerates the planet’s degradation. This unsustainable approach demands a radical rethinking of how we grow, produce, and consume in ways that are both profitable and environmentally sound.”
In this light, businesses must understand that adopting sustainable practices is not merely a moral obligation but a strategic necessity.
“... In a world where consumers and investors are demanding responsible practices, companies that lead in sustainability will not only gain a competitive advantage but also be remembered for their contributions to a healthier and more equitable future.”
Gustavo Vinacua CEO and Co-Founder | Net Positive Labs
Today’s consumers increasingly prefer brands that prioritize sustainability, with studies indicating that over 60% are willing to pay a premium for responsible products. Moreover, shifting capital and financing trends reveal that companies with robust ESG performance are perceived as better equipped to handle long-term risks, making them more appealing to investors.
“Sustainability transcends risk mitigation; it is about positioning for enduring success. In a world where consumers and investors are demanding responsible practices, companies that lead in sustainability will not only gain a competitive advantage but also be remembered for their contributions to a healthier and more equitable future,” says Vinacua.
In regions such as the European Union, stringent environmental regulations are pushing companies to embrace circular economy principles that emphasize resource efficiency and waste reduction. By reimagining product life cycles, businesses can lessen their environmental footprint while building more resilient supply chains.
Companies like Patagonia, collaborating with Net Positive Labs, exemplify this shift by not only selling new clothing but also implementing a recycling program that enhances brand value and reduces waste. Similarly, Decathlon encourages sustainable transportation by offering bike rentals, making it more accessible and affordable. In Saudi Arabia, a second-hand furniture market has been established to prolong product life cycles and prevent disposal in the desert.
CASE STUDY: PUBLIC-PRIVATE VISION FOR A SUSTAINABLE CHIHUAHUA
Chihuahua, Mexico’s largest exporter, is now setting its sights on becoming a leader in sustainable industry by adopting a circular economy model. Since 2017, the state capital has spearheaded initiatives to reduce environmental footprint by fostering collaboration between industries, government entities, and local communities. Through efforts like the Chihuahua Green City program, the region is redefining resource management, promoting green technologies, and positioning itself as Mexico’s leading “green city”.
Víctor Gómez-Céspedes, Team Leader, Chihuahua Green City, explains that the initiative is focused on transforming the city with forward-thinking industrial, social, and environmental models. The goal is to establish Chihuahua as a hub for sustainable development, ensuring that resources are managed efficiently for the benefit of both the environment and the economy. By fostering a shift in community attitudes, the project aims to instill environmental responsibility and sustainable practices at every level.
Chihuahua’s Minister of Urban Development and Ecology, Gabriel Valdez, said the state’s current administration has adopted the quadruple helix model, which has significantly enhanced workforce skills in the industrial sector. This framework has enabled the state to drive innovation through collaboration
between government, business, academia, and society, while keeping sustainability as a guiding principle.
“This approach has led us to strengthen our internal efforts, refine legislation, and review regulations. our administration is working alongside international agencies to address these key challenges,” Valdez stated.
The Chihuahua Green City initiative has been pivotal in advancing industrial symbiosis, a core element of the circular economy. This concept encourages different industries to collaborate in finding innovative ways to repurpose surplus resources like energy, water, waste, and materials.
This cooperative model has enhanced the competitiveness and sustainability of local businesses. By leveraging a dedicated facilitator, data from various industries are collected to identify synergies, unlocking economic benefits and adding value for all involved. “For example, INTERCERAMIC produces 67,000 tons of ‘chapota,’ a ceramic production byproduct, which could be repurposed to create eco-blocks,” GómezCéspedes explained.
A significant component of the initiative is focused on water management, benefitting both companies and local residents. In one of the state’s largest industrial parks, a plan
is underway to regenerate 70% of the water used by the 824 businesses operating there. According to Gómez-Céspedes, a treatment plant will be built to return 70 liters per second of the 116 liters consumed by these companies. This will recover approximately 2 million cubic meters of treated water annually, allowing well water to be redirected for public use, ultimately benefiting the local population.
Gómez-Céspedes and Valdez both stressed the importance of pilot programs in guiding companies toward sustainable solutions and highlighting initiatives that offer environmental, social, and economic benefits. “We are developing pilot programs here so we can shift the focus from examples in the Netherlands and Sweden to successful Mexican-led initiatives,” GómezCéspedes said.
Hugo Castro, Energy and Sustainability Manager, CoPARMEX, underlined the value
of public-private sector collaboration in advancing such projects. He emphasized that these initiatives provide value to the public by creating jobs and benefiting the community. The three experts agreed that building trust among business leaders is critical, as sharing open data helps companies identify valuable raw materials from byproducts that would otherwise go to waste.
Gómez-Céspedes also revealed that the Chihuahua Green City team, alongside local government, is developing a certification called oasis to recognize truly sustainable companies, or eco-companies, based on 17 international standards. These companies will be required to embed sustainability into all aspects of their operations, ensuring long-term environmental stewardship. o ver time, they will produce eco-products, such as Interceramic’s ecoblocks, demonstrating how sustainable practices can lead to innovation and positive environmental outcomes.
MONEY MATTERS: FINANCING THE FUTURE OF SUSTAINABILITY IN MEXICO
The future of sustainability relies heavily on securing financing to implement ESG strategies effectively. While ESG concerns have increasingly become part of the economic agenda, many Mexican companies still lag in adopting these practices. Financial institutions play a pivotal role in helping companies comply with ESG standards, thereby improving their access to financing and maintaining competitiveness. Although
challenging, financial institutions can leverage their experience from other markets to support Mexican companies in this transition.
In 2023, the Ministry of Finance and Public Credit (SHCP) launched the Sustainable Finance Mobilization Strategy, a key financial policy aimed at channeling resources toward low-carbon, climate-resilient, and inclusive investments. That same year, Mexico US$14.7 billion in VSS+ bond issuances, based on the Climate Bonds methodology, marking a 25% rise in aligned volume.
The Sustainable Finance Mobilization Strategy is built on three key pillars: Sustainable public financial management, focused on improving the allocation, monitoring, and evaluation of public investments in line with the Sustainable Development Goals (SDGs); mobilizing sustainable finance, centered on creating financial policies and regulatory conditions that integrate ESG (Environmental, Social, and Governance) factors into investment
decisions; and cross-cutting actions, which ensures the inclusion of gender perspectives within the financial sector.
Advancing Mexico’s sustainability also requires a fresh approach from financial institutions. “It is virtually impossible to implement all necessary sustainable measures solely with public resources. There is a significant opportunity for financial institutions to support this transition,” says Enrique Lendo, Director General of Business Development, Energy and Water Development Corp.
Mexico’s leadership in sustainable finance is further reinforced through collaboration with international organizations like the Global Green Growth Institute (GGGI), which has facilitated access to various climate funds and provided technical assistance to ensure the alignment of strategies with national and global sustainability goals.
“The world has changed, and ESG implementation is not up for debate; it is a matter of execution. There is regulation in place; now, we need to focus on its development,” says Carlos Vargas, Chief Sustainability officer, Grupo HYCSA. Vargas acknowledges that while the necessary taxonomy exists, companies still face challenges when applying it. However, continuous implementation will streamline these processes, he adds.
In the banking sector, the Mexican Banking Association (ABM) has promoted the
Sustainability Banking Protocol. In 2020, it introduced an ESG and Climate Risk Analysis Tool to help financial institutions assess environmental and social risks. Mexico has also made significant progress in issuing green bonds, with increasing local and international demand for these instruments. In January 2024, the SHCP returned to the sustainable euro bond market with a €2 billion (US$2.2 billion) issuance linked to the Sustainable Development Goals, marking a 75% increase in the circulation of sustainable bonds in euros.
David Razú Aznar, General Director, Afore XXI Banorte, highlights the challenge of financing sustainable development, drawing on the concept of the “tragedy of the commons,” where collective benefits do not clearly advantage any single entity. Razú explains that assessing this type of financing involves several stages. First, risk management is conducted using a detailed matrix with 40 indicators and various scenarios. Specific evaluations are then carried out to understand the ESG environment, supported by international agencies. Finally, ongoing engagement ensures continuous involvement and support.
Razú stresses that Mexico still lags in responsible investment. He notes that expecting Mexican issuers to have in-depth ESG knowledge is unrealistic at this stage. Therefore, the focus should be on supporting them rather than denying access to financing due to gaps in knowledge, which could hinder progress and inadvertently favor international companies.
Experts agree that data sharing among stakeholders is essential for improving ESG financing assessments. “We need to sit down and align our goals, with a greater focus on governance. This involves defining portfolios based on frameworks and regulatory guidelines, as well as offering products tailored to each sector. What we offer is an independent portfolio that ensures transparency and integrity throughout the process,” says Aidee o lmos, Head of Corporate Sustainability Mex & LAM, HSBC.
SUSTAINABLE SOURCING: IMPERATIVE FOR FUTURE PROOF SUP PLY CHAINS
Mexico’s proximity to the United States, its largest trading partner, and its access to both the Atlantic and Pacific oceans give it a unique position in global supply chains. However, the country faces new demands for greater local inclusion, ethical practices, and environmental stewardship, requiring companies to embed sustainability into all aspects of their operations.
In 2015, Mexico’s Ministry of Environment and Natural Resources (SEMARNAT) introduced the “Guidelines for Sustainable Supply Chains,” providing companies with a comprehensive framework to incorporate sustainability into their operations. This framework focuses on environmental management, social responsibility, and ethical business practices while ensuring economic viability. In alignment with Mexico’s national efforts, international financial institutions are stepping up to provide resources for sustainable supply chain financing. A notable initiative in this space is the US$500 million facility jointly established by the International Finance Corporation (IFC) and Citi.
María Andrea Rodríguez, Director of Communication, Culture, and Social Responsibility, Liverpool, emphasized the critical importance of exceeding current national and international standards. “It is essential for us to prioritize doing what is ethically right, rather than merely adhering to legal requirements. By adopting this proactive mindset, we can cultivate a culture of responsibility that not only aligns with regulations but also reflects our commitment to sustainability and social impact,” she stated. García further explained that this approach involves integrating sustainable practices into every aspect of the organization, from supply chain management to community engagement.
Ana Laura Ludlow, Vice President of Chief Government Affairs and Sustainability o fficer, ENGIE Mexico, highlighted that a crucial element of Mexico’s supply chain
sustainability lies in its distributors. “To fully integrate ESG into our supply chain, we must look beyond large suppliers and focus on SMEs,” Ludlow emphasized. She noted that ENGIE has developed a local procurement strategy centered on two key areas: awareness and training. This initiative aims to ensure local suppliers align with market needs and standards while promoting labor rights, human rights, and gender equity. “Supporting them in the medium term is essential for delivering long-term value,” she added.
Jimena Hernández Cejudo, Global Sustainability Director, Grupo Bimbo, emphasized that the company’s supply chain strategy is built around three core pillars: developing better, simpler, and more natural recipes. “Achieving this vision requires robust partnerships with local suppliers. Together, we are developing resources that span the entire supply chain—from sourcing raw materials to improving packaging and distribution. This collaborative approach allows us to align with market demands while fostering sustainable practices across all touchpoints,” she explained.
García reiterated that although local distributors in Mexico have received increased support, they encounter numerous challenges when collaborating with large companies due to differing standards. “one of the major challenges is ensuring clear and accessible communication. New and smaller distributors need to have all the information necessary to meet our high standards. This is
why we start with foundational training and progressively build their expertise through specialized modules, ensuring they acquire the most relevant knowledge,” she explained.
Magdalena García, ESG Chief, Grupo DEACER o , highlighted that the sector also faces significant challenges when collaborating with a diverse range of suppliers. “Working with a wide variety of distributors presents a unique challenge in terms of process standardization. We cannot hold a large, well-established company to the same expectations as a small, local business.” Magdalena García emphasized the sector’s difficulty in dealing with numerous informal suppliers—those who do not operate under formal contracts or agreements. “This lack of formalization restricts our ability to
consistently enforce ESG standards, making it more challenging to maintain uniform sustainability practices across the supply chain,” she added.
Ludlow concluded that the key to building a robust sustainable supply chain is to make distributors feel like integral members of the company’s strategy. Experts agree that collaboration is essential, not only within individual company chains but also at the sector level. “our collaboration extends beyond ourselves and immediate competitors; we aim to tackle challenges together. As a sector, we should establish standards in education, preventive health, risk mitigation, and more to foster a collective effort,” Magdalena García added.
BEYOND HEADLINES: THE REALITY OF SUSTAINABLE MINING IN MEXICO
Mexico’s mining sector is facing increasing scrutiny over its environmental and social practices, particularly as demand for minerals essential to the energy transition rises. In response, mining companies are implementing strategies to demonstrate their commitment to environmental, social, and governance (ESG) principles while minimizing their environmental footprint.
Though often viewed as overregulated, ESG practices are integral throughout the mining industry’s value chain, enabling companies to exceed local environmental regulations. Listing on stock exchanges like the Toronto Stock Exchange (TSX) and the Toronto
Venture Exchange (TSXV) requires strict compliance with environmental standards. Companies adopting responsible mining practices and prioritizing ESG commitments enhance their reputation and position themselves favorably with investors, especially in a recovering market where lowrisk profiles are highly sought after.
Marisol Barragán, Country Manager and General Director, New Gold and Minera San Xavier, emphasizes the company’s commitment to reducing its environmental and social footprint. “We produce minerals and energy, but we also contribute to the development and growth of our host
communities,” she said. “This generates economic benefits for the country, as we are, and will continue to be, an essential industry.” Barragán highlighted the importance of producing more while impacting less, protecting both the environment and their people.
To achieve these goals, New Gold has designed various strategies and established environmental indicators to monitor activities from the outset, beginning with characterization studies. These baseline studies help measure the impact of their activities. The company also invests significantly in technology to enhance processes and operator safety, focusing on restoring and remediating the sites where they operate. “Before concluding our activities, we conduct studies to ensure proper closure and restoration,” Barragán added.
Cristina Rodríguez, President, Women in Mining oaxaca, notes that mining companies are increasingly aligning with ESG objectives and setting clear goals. “In Mexico, key issues include water management, community relations, biodiversity, and climate change,” she said. Rodríguez also highlighted the importance of transparency and accountability, emphasizing that mining companies comply not only with Mexican regulations—which are subject to change— but also with international standards.
“There can be no sustainability without a viable business”
Faysal Rodríguez
Senior Vice President Mexico | Torex Gold Resources Inc.
In addition to water management, mining firms are leveraging renewable energy sources to improve energy efficiency and decrease their carbon footprint. According to CAMIMEX’s Sustainability Report 2023, the mining sector’s energy mix comprises 62% fossil fuels and 38% renewables. In 2022, 42 mining operations produced and consumed clean energy equivalent to 4,636GWh, representing 38% of the total energy consumption for that year. Cogeneration systems, which simultaneously produce heat and electricity, contributed 40% to the total electrical energy generation, with 6% from fossil sources and 3% from renewables. Additionally, 76% of the operations that reported data are under self-supply contracts.
To reduce their carbon footprint, mining companies are investing in renewable energy generation, including wind farms and solar power plants. By accurately assessing energy needs, mining operations can secure adequate power generation and transmission capacity to support both operational requirements and environmental goals. For example, Torex Gold has invested over US$5 million in an 8.5 MW solar plant for its Media Luna project, incorporating electric trucks and equipment to enhance sustainability and safety.
As part of their emission control measures, companies are implementing suppression systems, road risk management, and upgrading equipment for more efficient energy use. This includes emission control technologies like dust collectors and gas scrubbers, as well as enforcing speed limits and confining dust-generating processing areas.
Water management is a critical focus for mining companies in regions with high water stress. The industry utilizes approximately 0.35% of the concessioned water in Mexico, with treated wastewater accounting for over 60% of its water supply, according to Krystel Lima, Manager, CAMIMEX.
The sector is also recognizing the importance of engaging local communities in its ESG efforts. orla Mining has partnered with local residents to develop social projects addressing community needs while promoting initiatives to protect local flora and fauna. In 2022, plant nurseries and greenhouses operated by companies affiliated with CAMIMEX produced 7.2 million trees, with 2.7 million planted by mining companies within their plots and surrounding areas, contributing to
the reforestation of 2.53ha. The remaining trees were donated to civil society organizations, government institutions, and universities, further supporting reforestation efforts across Mexico.
In this context, Faysal Rodriguez, Senior Vice President Mexico, at Torex Gold Resources, underscores the high-risk nature of the mining industry. “This industry is inherently different from others due to the hazardous materials we handle. our teams are exposed to significant risks, but this demands more from us,” he explains.
Regarding actual mining operations, CAMIMEX states that affiliated companies develop a closure plan from a mining project’s inception, regularly updating it throughout the mine’s life. This plan outlines criteria for a secure and viable closure that aligns with the customs and needs of local communities, ensuring necessary financial and human resources for different closure phases. The plan is adapted based on ongoing activities, such as creating nurseries for endemic species used in reforestation.
Additionally, programs are implemented to build the skills of nearby community members,
supporting their long-term economic development. Cristina Rodríguez notes that a crucial step in closing an operations site is training community members to create their own entrepreneurial ventures and utilize the knowledge acquired from their mining experiences in other economic activities.
Faysal Rodriguez highlights the challenging regulatory environment, pointing out the lack of clarity and resulting uncertainty that affects sustainability efforts. “There can be no sustainability without a viable business,” he states. Discussing sustainability in mining involves addressing each phase of the process, as each stage has a unique impact. Ultimately, Faysal Rodriguez affirms the industry’s shared goal: generating a positive impact on communities while reducing environmental impact.
Despite existing ESG initiatives, industry experts emphasize the need for improved communication regarding the sector’s contributions and responsible practices. A shift from a commodity-focused mindset to a more communicative approach is essential for effectively conveying the mining sector’s value to communities and the broader economy.
BEYOND THE BUZZWORD: EFFECTIVE ESG COMMUNICATION STRATEGIES
As the Environmental, Social, and Governance (ESG) movement continues to gain traction, many companies are wrestling with how to effectively convey their initiatives. ESG has shifted from a niche consideration into a vital component of mainstream business strategies. However, this shift poses the challenge of transforming jargon into a compelling narrative that genuinely connects with stakeholders.
Each year, Ganar Ganar magazine recognizes companies that excel in corporate responsibility and sustainable development. This year, over 200 companies vied for recognition, with the top selections based on significant case studies in these domains.
Klaus German Phinder, President, Ganar Ganar, emphasized that effective communication is essential for the success of sustainability initiatives in today’s business environment.
A report from Cone Communications reveals that 88% of consumers believe companies should clearly articulate their sustainability efforts. open and targeted communication not only strengthens stakeholder relationships but also bolsters corporate reputation. According to Nielsen data, 63% of consumers prefer purchasing from brands known for their sustainable practices.
Authenticity is critical in ESG communications. Companies that only pay lip service to sustainability without demonstrating genuine commitment risk backlash from consumers and investors. This transparency fosters trust and credibility. To effectively convey their efforts, companies should provide clear data to substantiate their claims. Concrete metrics make ESG initiatives more relatable and impactful.
Furthermore, sustainability communication is vital for building trust. organizations are leveraging multiple channels to communicate their ESG commitments. Digital platforms such as websites, social media, and blogs serve as common venues for sharing reports and accomplishments. Leading companies partner with media outlets and sustainability organizations to enhance credibility, as research shows consumers tend to trust thirdparty sources more than direct company messages. “A one-size-fits-all approach won’t suffice; companies must tailor their communication strategies to effectively reach different stakeholders using owned media,” Phinder noted.
A successful ESG strategy should maintain consistency across all channels, from annual reports and press releases to social media and internal communications. Today’s audiences
“A one-size-fits-all approach will not suffice; companies must tailor their communication strategies to effectively reach different stakeholders using owned media.”
Klaus German Phinder President | Ganar Ganar
expect genuine, measurable efforts that highlight recent successes and outline longterm goals.
Tailored sustainability communication benefits various stakeholders, including employees, customers, investors, and the wider community. Employees are often more engaged and motivated when companies consistently communicate their sustainability goals and achievements. Consumers, increasingly inclined to support sustainable brands, seek transparency in product labeling and marketing campaigns. For investors, clear ESG reports and measurable outcomes enhance confidence in a company’s future performance. At the community level, businesses that actively communicate their involvement in social programs and environmental initiatives foster stronger local connections.
Phinder stressed that transparency and consistency are vital in sustainability communication, as they contribute to longterm credibility. Sharing both successes and challenges enhances stakeholder relationships, while coherent messaging across all channels helps sustain trust. Encouraging interaction through social media and community events also promotes greater engagement with stakeholders.
According to Phinder, companies that adopt a transparent and consistent approach are better positioned for long-term success, attracting talent, securing investments, and strengthening community relations.
Phinder urged companies to commit fully to developing their ESG strategies and to prioritize transparency to mitigate future reputational risks, particularly given the complexities of managing extensive supply chains susceptible to ESG-related challenges. “No company is completely immune to the risk of issues arising within its value chain. However, without a well-defined ESG strategy, navigating such challenges becomes increasingly difficult. A robust corporate communication strategy for ESG initiatives is essential for resilience,” he concluded.
SUSTAINABILITY: COMPLIANCE, CONVICTION, OR COMMITMENT
Many organizations approach sustainability primarily as a compliance requirement, focusing on adhering to regulations and obtaining certifications to mitigate risks and protect their public image. While compliance is essential, true sustainability goes beyond mere regulatory obligations. It demands a firm conviction and a strategic commitment to embedding sustainable practices into the core mission, ensuring long-term success and resilience.
“Businesses that operate with conviction and purpose will not only survive but also lead the way toward a more sustainable and conscious future”
Francisco Fernández Executive Director | Conscious Enterprise Center - Tecnológico de Monterrey
into the core of business leadership and culture, making it more than just a passing trend or regulatory requirement.”
A crucial factor for companies is their understanding of the principles of Conscious Capitalism, a transformative framework that prioritizes purpose over profit. This model is grounded in four essential pillars:
1. Why? – Higher Purpose: Businesses should be driven by a higher purpose that extends beyond profit generation. This paradigm shift redefines the role of companies, motivating them to contribute positively to people’s lives and overall well-being.
“We must not limit ourselves to mere compliance. We need leaders who transcend regulatory requirements by embracing conviction and committing to sustainable practices. This approach enables companies to move beyond basic adherence and concentrate on establishing a foundation of purpose and responsibility,” says Francisco Fernández, Executive Director, Conscious Enterprise Center (CEC) at Tecnológico de Monterrey (ITESM).
Companies that adopt this mindset build resilience and contribute to the well-being of all stakeholders. Conversely, when sustainability is viewed as an isolated issue rather than a concern influencing all areas of the organization, companies miss opportunities for innovation and growth.
Fernández emphasized that the CEC aims to transform business education and enhance corporate sustainability through holistic awareness. He highlighted that the CEC model is built on four core pillars: research, outreach, academia, and consulting. “ o ur mission focuses on embedding sustainability
2. What? – Interdependence among Stakeholders: This pillar recognizes the interconnectedness of all stakeholders, including employees, customers, investors, suppliers, and the environment. Acknowledging this interdependence allows companies to cultivate mutually beneficial relationships, creating value that serves not only shareholders but also the community and the planet.
3. Who? – Conscious Leadership: Leaders who embody the principles of conscious capitalism are self-aware, empathetic, and dedicated to the organization’s long-term vision. By inspiring others through their actions and decisions, they foster an environment where every individual feels valued and motivated to contribute to the company’s mission.
4. How? – A Caring Culture: A caring culture encourages employees to share their ideas and concerns openly, fostering greater innovation and problem-solving. This can enhance employee satisfaction and retention, ultimately driving improved business outcomes.
Fernández cited two notable examples illustrating sustainability as a conviction rather than a checklist: Interface and Patagonia. Interface, a leader in modular flooring,
discovered that aligning their operations with nature fosters innovation. Their commitment to minimizing environmental impact has not only enhanced profitability but also positioned them as pioneers in sustainable manufacturing. Similarly, Patagonia’s owners made a significant decision to convert the company into a foundation, directing all profits toward environmental causes. Both companies exemplify how strong convictions
can drive transformative business models that benefit society and the environment.
Fernández concluded that the future belongs to companies that view sustainability as an opportunity for long-term growth and impact. “Businesses that operate with conviction and purpose will not only survive but also lead the way toward a more sustainable and conscious future.”
BUILDING SUSTAINABLE URBAN FUTURE IN MEXICO
The rapid expansion of urban areas in Mexico, coupled with environmental pressures, makes sustainability a critical issue. As large cities continue to grow, their expansion must be carefully managed to ensure the well-being of all residents. Modern cities now need to integrate sustainability measures such as green infrastructure, transportation emissions reductions, and effective waste management. Through innovative public policies, multistakeholder collaboration, and the scaling of successful initiatives, cities are beginning to chart a path toward more sustainable urban environments.
Global Climate Goals and Their Impact on Cities
The global commitment, reinforced by the 2015 Paris Agreement, aims to keep global temperatures from rising more than 1.5°C above pre-industrial levels. To achieve this, drastic emissions reductions are needed by 2030, with the ultimate goal of reaching netzero carbon emissions by 2050.
According to Víctor Espínola, Director of Urban Design, o RU o ficina de Resiliencia Urbana, “The scientific community is deeply alarmed for having underestimated the scale of the environmental problem. The rupture of planetary boundaries threatens the stability and resilience of life support systems. This calls for action on more ambitious scales. The opportunity window to stay under the 1.5°C threshold is narrowing, and the scale of infrastructure becomes crucial. The explosive demographic growth in cities has put entire ecosystems at risk, generating disruptions.
The pace of implementation is moving at a glacial speed.”
The Paris Agreement’s targets, which include reducing emissions by 45% by 2030, have intensified efforts across various sectors, including urban planning. Cities are particularly crucial in this battle, as they are major contributors to carbon emissions. Mexican cities, like many others worldwide, are taking steps to adapt their infrastructure and urban design to meet these global goals.
Challenges in Implementing Green Infrastructure
Green infrastructure refers to integrating natural systems into urban planning, such as parks, green roofs, and water management solutions. However, Mexican cities face various challenges in expanding green infrastructure, including limited financial resources, complex regulatory environments, and logistical constraints.
“ o ne of the main obstacles is reconciling ourselves with nature at all levels—a significant cultural barrier. The lack of resources at the neighborhood level makes it difficult to create green spaces like parks. While municipalities have limited budgets, public-private partnerships (PPPs) can incentivize investment. Green infrastructure based on nature should be at the heart of urban planning, but space is also a challenge. The limited availability of land, especially with rampant real estate development, makes it difficult to open new public spaces or recover existing
ones,” explains Leticia Gutiérrez, Executive Director and Vice President, Conservation International Mexico.
one of the most critical issues is the lack of adequate green spaces. In 2021, only 18.5% of Mexico City’s urban surface was covered by trees, grass, and shrubs, with the average green space per inhabitant at just 14.4m2–well below global standards.
“There is a total disconnection between people and the natural environment. People see green infrastructure as something that ‘gets in the way.’ In Guadalajara, for example, the city receives 300 requests a day to cut down trees because people think they cause problems like litter or mosquitoes. The connection between public spaces and neighborhoods is not recognized as intrinsically linked to nature. Extreme weather will continue to affect cities, and green spaces can help mitigate these impacts,” says Javier Garduño, Director for Latin America and the Caribbean, Resilient Cities Network.
Financial and Regulatory Hurdles
Financial constraints pose a significant barrier to adopting sustainability policies, as municipalities often lack the budgets to invest in long-term green infrastructure projects. Public-private partnerships and innovative funding mechanisms, such as green bonds, are increasingly used to attract private capital. For example, Guadalajara’s government partnered with the Association of Industrial Parks of Jalisco (APIEJ) to
launch industrial parks that follow strict sustainability standards, including green spaces, smart water usage, and energyefficient infrastructure.
Regulatory complexity is another challenge. The inconsistent application of environmental laws and zoning restrictions often slows green infrastructure projects. According to Ruth Corona, Director of Energy & Sustainability Services, JLL, “many of our problems stem from the uncontrolled growth of Latin American cities, driven by business needs without sustainability considerations. There is a huge opportunity to promote sustainable infrastructure, from green electrical grids to energy-efficient buildings.”
Sustainable Transportation Solutions
Transportation is a major source of greenhouse gas (GHG) emissions in Mexico, accounting for 48% of the country’s energy demand and making the sector the secondlargest emitter of GHGs.
“The unregulated growth of cities, fragmented transportation systems, and a high dependence on private vehicles complicate efficient mobility, negatively affecting service access and quality. These issues are compounded by a lack of coordination between different government levels,” Espínola highlights.
According to GIZ, Mexican cities, which house approximately 78% of the country’s population, account for about 70% of greenhouse gas (GHG) emissions and play a crucial role in the consumption of natural resources, making them significant players in environmental, economic, and social policy. However, they face substantial challenges, including disorderly growth, loss of green spaces, poor air quality, and unsustainable mobility, exacerbated by the impacts of climate change that threaten both urban infrastructure and the quality of life for residents.
To move toward a sustainable urban future, it is essential to rethink how we delineate
and organize cities. Garduño emphasizes the need for an integrated approach that considers watershed boundaries and new ways of understanding territory. This requires a deep reflection on land use planning, seeking strategies that promote inclusive and sustainable urban development, as established by the Montevideo Consensus on Population and Development.
Decentralization of workplaces is crucial for reducing travel needs. Implementing efficient public transport systems, such as transport corridors and electromobility, along with promoting active mobility in peripheral areas, is essential to discourage car use. Gutiérrez points out that sustainability is a systemic approach that requires metropolitan coordination and regulations to manage freight transport in large cities.
Additionally, electromobility plays a key role in decarbonizing urban transport. By expanding infrastructure for electric vehicles and adopting electric buses for public transit, cities can further reduce emissions. Investments in clean energy sources and multimodal infrastructure are essential for creating sustainable urban transport systems. Urban planning should integrate transport nodes that include options such as bicycles and bus rapid transit, while also promoting telecommuting and flexible hours to facilitate mobility. Corona emphasizes the importance of government support in transitioning to cleaner electrical networks to back these initiatives.
Waste Management Issues
Waste management remains a persistent challenge across Mexican cities, as traditional landfills are often overfilled, leading to environmental and public health hazards. Cities are increasingly turning to innovative solutions to address this problem.
Espínola explains that waste management faces challenges due to inadequate infrastructure, low investment, and poorly maintained landfills that fail to meet environmental standards. The limited
separation of waste and insufficient environmental education make things worse. Coordination between government levels is often reactive rather than preventive. “We need to promote a circular economy, where waste is treated as a resource rather than a problem,” he shares.
Mexico is making some headway in addressing plastic waste. The Mexico Plastic Pact aims to accelerate the adoption of circular economy practices in the plastic industry, helping reduce the country’s contribution to global plastic pollution.
Addressing this issue requires international regulatory frameworks aimed at reducing plastic pollution, with projections indicating that by 2050 there may be more plastic in the ocean than fish. Gutiérrez emphasizes the need for innovative incentives for reverse logistics and the use of compostable materials, highlighting the absence of effective regulations to facilitate the reduction of urban waste, which currently totals approximately 13,000t, with only 1,000t being effectively reduced. This reflects a fundamental issue: changing mindsets about how we use and manage waste is essential.
To combat this, Gutiérrez advocates for the establishment of recycling plants and the creation of comprehensive tool libraries to facilitate waste management in production processes, which generate about 14,000 t of waste daily. He notes the need for mandatory regulations on non-structural materials used in public works to promote circularity and effectively address the issue of the 47,000t of waste produced.
Additionally, efforts to tackle plastic waste are intensifying. Mexico generates 5.7 Mt of mismanaged plastic waste annually, significantly contributing to global plastic pollution. The Mexico Plastic Pact aims to accelerate the adoption of circular economy practices within the plastic industry by identifying problematic plastics and assisting companies in reducing or eliminating these materials to align with a global treaty on plastic pollution.
Emerging ways of inhabiting the world call for a departure from the reductionist
and Western-centric approaches that have historically organized and defined it. Espínola emphasizes the need to look beyond technical solutions and to critically question GDP, which is incompatible with planetary limits. This shift requires collective liberation from oppressive systems and the quick-fix solutions that perpetuate them.
Gutiérrez highlights the importance of reconciling with nature and recognizing that humanity is not the center of the universe. This perspective urges a clear understanding of planetary boundaries while keeping human rights in focus. Politics must align with biodiversity, offering new possibilities for the future.
Garduño asserts that one of the essential changes we can make is to transition from power dynamics to a focus on care. A caring urban system, driven by principles of care and gender equity, particularly with women’s leadership, can transform relationships within communities.
SUSTAINABLE URBAN TRANSFORMATION AT LAGO DE TEXCOCO
In March 2022, Lago de Texcoco was designated as a Natural Resource Protection Area. This designation covers 11% of the urban sprawl of the Valley of Mexico and ensures the conservation of its natural resources for future generations. The initiative reflects a broader movement toward sustainable development, in line with Iñaki Echeverria, General Director, Parque Ecológico Lago de Texcoco, who describes it as “soft infrastructure” for urban environments.
“This project allows us to envision a more compassionate future for the inhabitants of the Valley of Mexico, especially the most vulnerable, at a time when the repercussions of climate change are increasingly apparent”
Echeverría argues that traditional urban development has focused primarily on “hard infrastructure”. He emphasizes the necessity of transitioning to “soft infrastructure,” noting that cities are defined not only by their physical boundaries but also by their extensive influence. “We have always understood cities by their limits, but in reality, they are defined by the shadow they cast, which can be immense. For instance, ancient Rome had to colonize much of the Mediterranean to sustain itself. Although today’s cities do not physically colonize their surroundings, they still have a significant impact through pollution,” he explained.
Iñaki Echeverría Director General | Parque Ecológico Lago
de Texcoco
This transition is crucial, as Echeverría points out that by 2100, over 95% of the global population is expected to reside in urban areas. Additionally, the global population is projected to reach 10 billion by 2050, necessitating at least a 70% increase in food production—a challenge exacerbated by water scarcity affecting agricultural
sustainability. “Echeverría asserts that we cannot continue to inhabit the planet in the same manner as in the past,” he added.
Highlighting the need to reevaluate urban development strategies, Echeverría notes that solutions based on soft infrastructure are 50% more cost-effective than traditional approaches and typically yield 30% more added value. However, despite these benefits, soft infrastructure remains significantly underfunded.
In 2021, only 0.3% of total infrastructure spending was allocated to soft infrastructure projects, revealing a substantial disparity between their potential benefits and actual investments. Echeverría stresses the necessity for a shift in priorities to foster more sustainable and efficient urban spaces for the future. “Fortunately, when things are done poorly, it creates numerous opportunities,” he remarked.
Echeverría highlighted that the Texcoco Lake Ecological Park exemplifies the vision of soft infrastructure, showcasing how reimagined design can facilitate the coexistence of built and natural environments.
According to the federal government, the Texcoco Lake Ecological Park is essential for ensuring the environmental sustainability of the Valley of Mexico, aiming to maintain the region as a livable space for the next century. This initiative embodies a deep commitment to balancing the natural, social, and urban systems that once thrived together. “This project allows us to envision a more compassionate future for the inhabitants of the Valley of Mexico, especially the most vulnerable, at a time when the repercussions of climate change are increasingly apparent,” stated a community representative.
Covering over 14,300ha, the Texcoco Lake Ecological Park will incorporate various “green” and “blue” infrastructure elements, integrating sustainable water management with the conservation and restoration of natural habitats. The project will focus on enhancing environmental services, or the
benefits that ecosystems provide to humans and the environment. o f this area, 4,800 ha are set to open to the public soon, with further developments in progress.
Currently, municipalities in the area have only 1.7 m 2 of green space per resident, a figure projected to increase by 2.6 times to 4.7m2 per person. The park will also double the available sports facilities within a 15km radius. once fully operational, it is anticipated to attract 9 million visitors annually.
Additionally, the park is expected to help regulate temperatures in the Valley of
Mexico, which is located in one of the region’s most prominent heat islands. It will also mitigate dust storms and enhance water management during heavy rainfall. The wetlands in the area, recognized under the international RAMSAR Convention for their global significance, will be restored and safeguarded. Wetlands, despite their limited global coverage, host 40% of the planet’s biodiversity and are highly effective carbon sinks, often outperforming tropical forests such as the Amazon.
THE CHARGE TOWARDS A CLEAN AND EFFICIENT ENE RGY FUTURE
Mexico’s energy transition stands at a pivotal moment. As energy demand, especially for clean energy, continues to rise, it is crucial for attracting investments and stimulating economic growth. However, the previous administration faced hurdles related to the energy grid and concentrated efforts on bolstering state-owned companies, PEMEX and CFE, leading to a slowdown in renewable energy initiatives. This creates a new challenge for Mexico as it pursues clean energy generation.
Experts foresee a favorable environment for the deployment of cleaner, more efficient, and cost-effective energy sources over the coming years. Daniel García, President-CEo, FAMERAC-Modulo Solar, emphasizes the necessity of addressing the carbon footprint of the energy sector. “This poses a significant challenge given the need for reliable energy sources, particularly to support economic development”.
A major obstacle in the shift to clean energy is the difficulty in fostering effective collaboration between public and private sectors. Projects in the public sector often encounter bureaucratic delays and inefficient processes, which can deter private investment. Conversely, while private companies possess technological expertise and financial capacity, they face challenges related to regulatory uncertainty and slow government approvals.
In terms of the regulatory and industry landscape, Alfredo Bejos, Vice President, AMGN, anticipates that Claudia Sheinbaum’s National Energy Plan will address pressing challenges that energy stakeholders have awaited resolution on during López obrador’s tenure. “The cap on national oil production and the establishment of PEMEX Energía to support CFE indicate a promising administration committed to tackling Mexico’s energy issues.” Additionally, he points out that Sheinbaum’s cabinet appointments and her previous experience in the sector are positive indicators of her understanding of industry needs.
However, experts also foresee numerous challenges in meeting the demands for clean energy while addressing increasing energy needs. Sergio Villalón, Senior Vice President and General Manager for Mexico and Central America, Signify, states that Mexico’s regulatory environment lags behind other regions where significant projects are progressing. He further notes that Mexico holds substantial potential for energy development from renewable and natural gas sources.
Tackling these collaboration challenges will require a multi-faceted approach. o pen dialogue between government agencies and private enterprises is essential. Establishing public-private partnerships (PPPs) that harness the strengths of both sectors
can help accelerate project timelines and ensure more effective resource allocation. Nevertheless, President Claudia Sheinbaum’s position on private sector collaboration remains somewhat ambiguous. While she has indicated that PPPs are currently off the table, she has assured the private sector that alternative forms of collaboration could be explored to further enhance the industry.
According to Treviño, regulations must be clear and consistently enforced. However, the government’s strategy for CFE to generate 54% of Mexico’s energy could pose challenges. “If CFE does not grow independently, this could result in less growth for the private sector, which is responsible for the remaining 46%,” Treviño explains. “It is clear that the public sector cannot tackle energy challenges alone, but neither can the private sector,” adds Abraham Zamora, President, AME.
The lack of adequate infrastructure and regulatory support severely hampers the speed of Mexico’s energy transition. Renewable energy projects necessitate significant upfront investment in infrastructure, including grid modernization and storage solutions, to ensure reliable and efficient energy distribution. Furthermore, the absence of comprehensive regulations
and incentives can impede the adoption of clean technologies.
Moreover, while nearshoring presents substantial economic opportunities for Mexico, energy remains one of the most critical issues that need addressing. Zamora emphasizes the scale of this challenge, noting that for nearshoring to be viable, an additional 37GW of energy is required. This figure matches the capacity that Mexico has deployed over the past 15 years and must now be realized within the next five to six years.
Energy efficiency is also key to fulfilling the country’s energy needs. “Discussing energy transition is futile without considering energy efficiency. In general terms, we should first prioritize energy efficiency and then focus on energy generation,” García states.
Héctor Treviño, Executive Director, AMDEE, points out that grid congestion continually drives up prices and complicates the connection of clean energy sources. Additionally, to strengthen the energy matrix, the role of natural gas must not be overlooked. Bejos suggests that a new strategy could be formulated to initially capitalize on natural gas prices while optimizing its distribution and utilizing the gas produced within Mexico.
SUSTAINABLE AGRIBUSINESS & FOOD PRODUCTION
Mexico is renowned for its rich biodiversity, home to over 12% of the world’s species. This natural wealth positions the country as a significant player in global food production. However, climate change presents substantial challenges, disrupting rainfall patterns and crop cycles, necessitating urgent adaptations in the agricultural sector. With agriculture being one of Mexico’s most critical sectors, there is a pressing need to mitigate its environmental impact while ensuring food security for its population.
The food industry, while essential for economic growth and sustenance, significantly impacts the environment. Agricultural practices and livestock
production contribute to pollution, harming ecosystems and posing risks to human health. Additionally, the loss of biodiversity due to large-scale farming and livestock operations leads to habitat destruction and soil degradation. The industry’s heavy reliance on natural resources—such as land, water, and energy—exacerbates issues like water scarcity and soil erosion, which are becoming increasingly pressing in the face of climate change.
To combat these issues, there is a growing emphasis on sustainable agricultural practices that protect natural resources and biodiversity. This includes promoting renewable energy, reducing greenhouse gas
(GHG) emissions, and addressing food waste, which significantly harms the environment.
Sofia Diaz Rivera, Head of Sustainability, Danone, highlights the profound impact of water scarcity on food production, threatening food security and the livelihoods of agricultural communities. This scarcity contributes to biodiversity loss and degradation of soil health.
Embracing Regenerative Agriculture
Regenerative agriculture offers not only environmental benefits but also plays a critical role in restoring degraded lands while supporting economic and social development, particularly for small local farms. According to the United Nations, regenerative agriculture could help restore a portion of the 2 billion ha of degraded land through tree integration, which is essential for reducing deforestation and promoting healthy forest ecosystems.
This approach fosters the development of a wood-based circular bioeconomy, ensuring sustainable resource use and enhancing biodiversity. “Plants are essential in reversing climate change. By adopting regenerative agricultural practices and moving away from conventional methods, we can fight climate change and preserve agriculture. Barilla has initiated programs in regenerative agriculture aimed at enhancing soil biodiversity, reducing irrigation needs, and improving resilience and yield. These practices lead to cost savings, lower water usage, and pesticide reliance,” says Charlotte o udin, Director General Barilla Mexico.
This methodology seeks to restore ecosystems while maintaining food production and boosting local economies. By improving soil health and biodiversity, regenerative agriculture aims to lessen the impacts of climate change. Key practices include crop rotation, cover cropping, and minimal tillage, which promote soil health, prevent erosion, and conserve moisture.
“The lack of water significantly affects food production, leading to loss of biodiversity and soil structure . Danone is committed to returning 100% of the water used in its operations and implementing nature-based solutions, such as wetland restoration to preserve aquifers,” Diaz asserts.
Technological Innovation in Agriculture
Technological advancement is rooted in a strong social commitment, particularly towards farmers in marginalized areas. The Ministry of Agriculture and Rural Development emphasizes the necessity for agricultural and forestry practices to be environmentally responsible, safeguarding natural resources and promoting inclusive agriculture.
Innovation plays a pivotal role in product development, especially within the food industry. The utilization of artificial intelligence (AI) has proven instrumental. For Natalia Lujan, General Manage, NotCo Mexico, AI aids in recreating animal-like products and resolving ingredient shortages by identifying suitable alternatives. This technology not only optimizes costs but also maintains balance in formulation and product development. AI can be applied throughout the entire value chain, showcasing the technological potential within the industry.
However, implementing technology among farmers can present challenges. To overcome this, Patricia Toledo, Sustainability and Corporate Affairs Director, Syngenta, shares that they collaborate closely with farmers to enhance practices through technological innovations. This partnership aims to improve soil health and biodiversity, ensuring a sustainable food supply chain.
Addressing Meat Consumption and Its Environmental Footprint
Reducing meat consumption is increasingly recognized as an effective strategy to mitigate the environmental impact of the food industry. The Food and Agriculture organization (FAo) reports that livestock accounts for 12-18% of human-induced GHG emissions. To address this issue, the FAo recommends enhancing productivity, modifying animal diets, and improving livestock health. While reducing meat consumption in wealthier nations can contribute to lower emissions, it is crucial to implement significant changes across production systems.
Lujan notes that the environmental challenges associated with the livestock industry have multiple dimensions that require diverse solutions. Addressing the substantial carbon footprint and water usage linked to conventional meat production is essential. one effective strategy is to develop plant-based products, such as vegetables and fruits, that mimic the flavors and textures that consumers enjoy. This approach could reduce carbon dioxide emissions and water consumption by 80-90%, providing consumers with highquality products that are also environmentally friendly. This shift not only addresses ecological concerns but also aligns with consumer preferences for sustainable practices.
Future outlook and Collaborative Efforts
The journey toward a sustainable agricultural sector in Mexico is filled with challenges but
also offers opportunities for innovation and collaboration. o udin outlines the primary challenges the industry faces regarding collaboration: “The UN advocates for the necessity of collaboration between the private sector, which has significant capacity for innovation, investment, and development, and the government, which should facilitate regulations and support initiatives aligned toward common goals. Engaging local communities and agricultural experts is essential for building resilience through regenerative agriculture,” she says.
Efforts should include developing financing systems that empower farmers while maintaining comprehensive records and data. This collaborative approach can enable companies to lead and support agricultural innovations.
Udi Lazimy, CE o, Lazimy Regenerative Impact Partners, asserts that “the strongest business case for sustainability in food and agriculture depends on the health of our natural assets.” By investing in practices that enhance soil health and biodiversity, agricultural productivity can increase while also boosting profitability.
As stakeholders across the agricultural sector work together—farmers, businesses, and governments—there is a shared vision for a sustainable future. oudin stresses the need for a collective effort to reverse climate change through sustainable agricultural practices, stating, “If we continue conventional practices… there will be no agriculture in 50 years.”
RETAIL, ECOMMERCE AND THE FUTURE OF C ONSUMPTION
Consumers are becoming increasingly mindful of environmental concerns and are actively seeking eco-friendly alternatives for everyday items, including sustainable packaging and processing methods. With e-commerce continuing to grow in Mexico, both physical and online stores must adapt their logistics, product offerings, communication strategies, and supply chains to cater to these environmentally conscious consumers.
A 2023 report by the consultancy firm Roland Berger Mexico found that 42% of Mexicans view environmental responsibility as the most important factor in sustainable products. Furthermore, 70% of Mexicans are willing to pay an additional 5% to 10% for sustainable goods.Incorporating ESG principles can generate value and reduce operational expenses. Companies that successfully balance sustainability and profitability will gain a competitive advantage in the market.
Christian Morfin, National Sustainability and ESG Manager, Grupo Coppel, stated that e-commerce has heightened competition by providing a vast and instant selection of products. “In this setting, we see opportunities for eco-friendly items. For instance, we can offer energy- and waterefficient appliances or clothing made with fewer harmful chemicals. It is crucial to show customers that sustainable products can be more cost-effective over time,” he said.
Notable examples include HEB, which has released an annual sustainability report since 2021, Jüsto, which places climate responsibility at the core of its strategy, and Grupo Coppel, recognized by SEMARNAT for its environmental performance.
These companies recognize that optimizing supply chains is essential to reducing the carbon footprint of their sales. Ana Paula Franco, Impact Global Lead, Jüsto, highlighted the importance of promoting local sourcing, noting that 83.3% of their suppliers are local SMEs. This not only supports local economies
but also cuts down transportation-related emissions.
Franco also emphasized how technology boosts efficiency. Jüsto uses artificial intelligence (AI) to enable users to choose “green routes” for deliveries, which optimizes transportation and minimizes environmental impact. Morfin added that alongside route optimization, the electrification of delivery fleets is key to reducing carbon emissions in transportation.
Ana Laura Treviño, Sustainability Manager, HEB, noted that the shift to e-commerce has resulted in a considerable reduction in food waste thanks to better inventory management powered by AI. Treviño also mentioned that the data collected allows companies to better measure their carbon footprints and gain insights into consumption habits, helping optimize product sourcing and minimize waste, especially with perishables. “As companies, we have a responsibility to educate consumers and provide information so they can make decisions that align with their lifestyle,” Franco added.
Experts also stressed the issue of greenwashing in retail and e-commerce, calling for companies to commit to transparency in reporting their sustainability efforts. Companies are under pressure to demonstrate their environmental initiatives
authentically, as there is a risk of being perceived as misleading. According to Franco, internal alignment between sustainability, marketing, and leadership teams is crucial to maintain consistency in messaging.
Third-party certifications and audits can also build credibility and validate sustainability claims. “In a world of more informed consumers, there’s both opportunity and risk. Companies may fall into greenwashing if they’re not transparent. It is essential to provide clear, truthful declarations about sustainable practices throughout the product’s value chain,” said Said Gil, CEo, Dentsu Creative.
Franco noted that when Jüsto developed its impact strategy, feedback from customers indicated that some sustainability claims seemed exaggerated or purely marketingdriven. Treviño echoed the importance of consumers in driving change, stressing the company’s role in giving them the information needed for informed decisions. “The company is working on communicating the carbon footprint of its products and moving toward a model that allows for comparison, much like the ‘excess’ labels on food. While we cannot dictate what consumers choose, we can provide them with the knowledge to understand the environmental impact of their purchases,” she added.
THE ULTIMATE FRONTIER: DECARBONIZATION OF THE VALUE CHAIN
As global momentum for decarbonization accelerates, achieving net-zero emissions by 2050 has become a critical milestone for industries worldwide. To meet the Paris Agreement’s goal of limiting global warming to 1.5°C, global emissions must be reduced by 45% by 2030, with a full transition to net zero by mid-century. This challenge requires the decarbonization of entire value chains, particularly in the energy sector, which accounts for nearly 75% of global emissions.
“The energy sector lies at the heart of the climate challenge,” says Andrés Friedman, Co-Founder and CEo, Solfium. He explains that currently, 82% of the world’s energy consumption is still met by fossil fuels. However, 2023 marked a significant year for renewable energy, with global solar
installations surpassing 400 GW—an astounding increase from just two decades ago. The momentum for renewable energy and distributed generation is growing, offering economically viable and scalable solutions to reduce emissions. Distributed generation, in particular, has gained traction due to its lower regulatory burden and minimal land use requirements. “We cannot change our emissions footprint without changing our energy consumption,” says Friedman.
Moreover, “distributed generation offers a promising pathway to decarbonize the value chains of various industries in Mexico,” says Friedman. DG involves the production of electricity from numerous small energy sources, rather than relying on a centralized system.
Decarbonization efforts must extend beyond direct energy consumption to address emissions across entire value chains. A company’s carbon footprint is not limited to its factories or warehouses (Scope 1 and 2 emissions); it also encompasses emissions generated by suppliers, distributors, customers, and even employee households— classified as Scope 3 emissions. These Scope 3 emissions often account for up to 80% of a company’s total carbon output, highlighting the importance of holistic solutions that address every stage of the value chain.
“Distributed generation (DG) offers a promising pathway to decarbonize the value chains of various industries in Mexico”
Andrés Friedmant Co-Founder and CEO | Solfium
governments are incentivizing companies to reduce their environmental impact. Friedman explains that decarbonizing value chains is crucial to remain competitive, as it will soon become essential for maintaining international commercial relationships.
The intersection of sustainability and nearshoring—now termed “greenshoring”— is creating new opportunities for economic growth. Mexico has seen a rise in job creation, with 2.2 million new jobs added from 2021 to 2023, and the shift toward sustainable energy solutions is projected to drive annual economic growth of 3.7%.
In the United States, the Securities and Exchange Commission (SEC) has proposed regulations requiring public companies to report their emissions, while California is leading the way in mandating corporations to disclose value chain emissions. In Mexico, carbon taxes imposed by subnational
Recognized by the Solar Impulse Foundation and part of the Green Tech Alliance, Solfium’s mission is to make solar energy adoption easy and accessible for both homes and businesses. The company has gained global recognition, earning a spot on the Google Cloud 100 Startups of Latin America list and being named one of Forbes’ “30 Business Promises.”
Solfium’s platform streamlines the process of solar energy adoption for residential and commercial clients, offering an end-toend solution that deploys, integrates, and monitors projects across the value chain.
OAXACA: SOLIDARITY, RESILIENCE AGAINST ISTHM US’ STORMS
In the aftermath of Hurricane John, the state of oaxaca reported 299 incidents on federal highways across 48 municipalities. According to the National Coordinator for Civil Protection, while 290 of these incidents did not completely block the roads, nine sections were cut off from circulation. Progress is already underway, with 90% of the reported issues being addressed, but challenges remain in the regions where recovery efforts are ongoing.
In light of this, Berenice Pinacho, Advisor, Ministry of Economic Development (SEDEC o ) of o axaca, emphasizes the importance of collaborative efforts to rebuild the state and assist affected communities. Despite significant damage to infrastructure, including roads, homes, and crops, recovery
is being driven by the region’s unique spirit of resilience, reflected in traditions such as Tequio and the Guelaguetza, as well as through strategic partnerships across sectors.
Pinacho underscored these values, noting how the people of oaxaca come together every year to improve their living conditions, especially during times of crisis. “These traditions remind us that community and collaboration are the cornerstones of our resilience,” she says.
She also highlighted the state’s response, which includes aerial and ground assessments of the most affected areas. “Although some roads are still undergoing repairs, teams have already begun addressing the most pressing damages,” she explained. Flooding
has subsided in most areas, except in Paso de la Garrocha (Pinotepa Nacional), where some water accumulation persists. Efforts are now focused on restoring the remaining damaged infrastructure.
“We
need to come together— government, businesses, and communities—to create sustainable futures for Oaxaca’s diverse regions”
Berenice Pinacho Advisor | Ministry of Economic Development of the State of Oaxaca
communities and infrastructure not only to withstand future natural disasters but also to address broader challenges, including climate change.
“Every hurricane and earthquake reminds us of the urgency of tackling climate change,” Pinacho remarked. “We need to come together—government, businesses, and communities—to create sustainable futures for oaxaca’s diverse regions.”
SEDECo oaxaca has played a crucial role in forming alliances with private-sector actors and local institutions to facilitate the state’s recovery. According to Pinacho, these partnerships will extend beyond immediate relief efforts and will help establish a foundation for long-term sustainability and resilience. “It is not just about helping the people today but creating sustainable ecosystems for the future,” she shared.
Building a Sustainable Future
Beyond immediate recovery efforts, Pinacho stressed the need for sustainable and resilient development in o axaca. The Ministry is working closely with its partners to rebuild
oaxaca’s diversity, with over 16 languages and numerous cultural variations, along with its rich culinary traditions, positions the state as a key contributor to the world. Pinacho believes that through strategic alliances and a commitment to sustainability, oaxaca can recover from this disaster and build an even stronger and more resilient future.
The ongoing efforts reflect a commitment to long-term recovery, focusing on integrating traditional values with modern partnerships to create a future that is both inclusive and forward-thinking.
“Let us join this movement that transforms realities, builds opportunities, and plants the seeds for a more just and equitable future for all,” Pinacho urged, calling on stakeholders to collaborate and create meaningful, lasting change.
